Clay Shirky’s Foreign Affairs article, The Political Power of Social Media (registration required), is a fascinating read that rebuts and shreds Malcolm Gladwell’s view about the power of social media to facilitate change. Shirky doesn’t like our Administration’s “instrumental” approach — social media used as short-term action-oriented political tools with the focus on computers rather than phones — because it “overestimates the value of broadcast media while underestimating the value of media that allow citizens to communicate privately among themselves.” He prefers an “environmental” approach using social media as “long-term tools that can strengthen civil society and the public sphere,” a role that media has played throughout history — providing access to conversation. His discussion of the conservative’s dilemma, formerly known as the dictator’s dilemma, reminds me of the fear of loss of control that many organization leaders have about social media.
Why not give Malcolm Gladwell a share of the spotlight too? In this 2-1/2 minute video (transcript provided) on Big Think, he discusses the creative urge to collect and consume what we come across, to not edit the chaos, but to embrace it. For who knows what nuggets of inspiration might lie within?
I would love to see organizations take to heart Soren Gordhamer’s Five New Paradigms for a Socially Engaged Company. Creating the organizational culture that will bring about these changes? That’s the challenge. Take for instance #2, Mindset. Yes, it would be great if staff had the right mindset for innovation. But how can an organization facilitate that when an employee is juggling a to-do list that’s three pages long. Nevertheless, these are important cultural concepts that must be absorbed.
My pal Jeff Hurt, a prolific writer and brain, explains Why People Join Social Networking Sites. Oh, you thought you already knew? Well, you might be half right, but let Jeff take you a little deeper to the root causes – motivation you need to consider when developing your community strategy.
I have a feeling that Josip Petrusa’s post, Attracting Millennials to Your Event and Why You’re Failing at It, will be the seed of one of my future blog posts. His reasoning applies to more than only events, think organizations too. Boomers may not like reading this, but his perspective is good medicine and rings a bit too true.