You’ve Got to Read This: September 13, 2011

Yes, you’ve got to read these posts…

Do you make time for Twitter every day? I schedule two 30-minute sessions for weekdays, one in the morning and one at the end of the day. I make Twitter part of my daily schedule so I can get my random tweets of knowledge and deepen and extend my network. What if you have only 20 minutes a day? The folks at Bufferapp have a 20-minute Twitter plan for you. Here’s one of my Twitter tips: maintain a Word document of posts and retweets to share with others. When you get on Twitter, you’ll have a ready supply of valuable and interesting tweets.

Allison Boyer at the BlogWorld blog put together a collection of 25 social media posts everyone should read. This post has been making the rounds for good reason. It’s especially helpful if you’re new or rusty with social media. Save it for the weekend.

Here’s a list for your bulletin board: 100 spam trigger words that can kill your email copy by Dean Rieck at the ProCopyTips blog.

Need marketing inspiration? With limited resources, savvy nonprofits have to get creative. Kivi Leroux Miller collected dozens of examples of quirky, kooky and off-beat approaches to nonprofit marketing and fundraising.

Lots of people know just enough about marketing to be dangerous. They make it difficult to distinguish wishful thinking from facts. “If you give your content away for free, prospects will never buy your full-fledged offering.” Wrong! In fact, “Sharing free, relevant content online helps search engines & prospects find you.” Pamela Vaughan at the HubSpot blog will set you straight in 42 Tweetable Facts to Squash Marketing Fantasies.

Are you sick of hearing about innovation? I hope not. Although a buzz word, innovation is healthy for organizations. Frank Fortin, Chief Digital Strategist at the Massachusetts Medical Society, discovered The Sexiness of Unsexy Innovation. Although written for the association community, he gives solid advice that any business should heed.

Kickstarter is inspiration central. Brilliant creative people use it to seek funding for project ideas. 150 years ago Mrs. Isabella Beeton wrote THE authoritative Book of Household Management. Whiskey and Wheatgrass Productions hopes to bring the original domestic goddess back to life in a new video series, but they can only do it with your help. Head over to their Kickstarter page to get a taste of the education and entertainment they promise with Bella Beeton.

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photo by Fergus Ray Murray (Flickr)

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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