Your weekly list of free webinars and events for the association community…

free professional development for association professionals

It drives me nuts when I hear about associations that don’t give their employees a decent professional development budget. Short-sighted. Hypocritical too. Maybe this article by Thomas Marcetti will help someone get the support they need.

Expeditionary marketing, emotional marketing, and evangelism marketing—three underappreciated yet effective approaches for marketing association educational programs, according to WBT Systems.

Dion Hinchcliffe identifies the enterprise technologies to watch. His article helps you get a feel for what these tools do, imagine how your members will use them, and how you can use them to deliver value.

Here’s a helpful checklist from Andy Crestodina for improving the user experience on your website.

I wrote this post early because I was away this week so the list below may not include all the options for this week, sorry about that. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Tue 8/22 at 12 p.m.* – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Daylight Time unless otherwise noted.


Tue 8/22 at 2 p.m. – Association Chat

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury


Wed 8/23 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 8/23 at 4 p.m. – We Are All Data Managers: Learn How to Up Your Game

Every person working at a nonprofit shares some data management responsibility. Learn the fundamental skills and mindset you need to be a better manager of data and a more valued employee to your nonprofit organization. More info/register.

Host: Community IT

Presenter: Peter Mirus, partner, Build Consulting


Thu 8/24 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Reston VA. More info/register.

Host: Billhighway


Thu 8/24 at 12 p.m. – The Comedy of Team Building: Build Strong Teams Using Lessons from Improv

Performing improv comedy is one of the ultimate team-building experiences. With no script and no safety net, your troupe can’t be successful unless everyone’s committed to the good of the group and the shared goal to engage and entertain your audience. Learn improv secrets you can use to transform a group of individuals into a highly functioning and supportive team and how to take your teams beyond their comfort zones to spark innovative performances worth rousing applause. 1 CAE credit. More info/register.

Host: ASAE Professional Development Section

Presenter: Cynthia D’Amour, leadership strategist, People Power Unlimited


Thu 8/24 at 1 p.m. – A Beginners Guide to Monetizing Your Learning

Identify strategic and creative ways to price your education programs. Discover packaging and promotional opportunities to drive participation. Explore scenarios from fellow association executives who successfully increased their reach and revenues through their learning portfolios. 1 CAE credit. More info/register.

Host: CommPartners

Speaker: Richard Finstein, founder and CEO, CommPartners


Thu 8/24 at 1 p.m. – Building an Agile Team to Drive Amazing Customer Experiences

Marketers need content. Audiences want content. But the question becomes, how to do it, do it well, and get it done on time? Learn how marketing teams have employed sophisticated and agile techniques to deploy content that works. More info/register.

Host: American Marketing Association

Presenter: Jeff Julian, co-founder, EnterpriseMarketer.com


Fri 8/25 at 1 p.m. – How to Develop eLearning Pricing Strategies & Winning Value Propositions

Learn how to craft a winning value proposition for eLearning, avoid common mistakes that kill registrations, and explore pricing structures that combat one-offs. More info/register.

Host: Blue Sky eLearn

Presenter: Tracy King, founder, InspirEd


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed photo by Cameron Oxley on Unsplash

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