Association Brain Food Weekly: 8.25.17

webinars and events for association professionals

The weekly list of free webinars and events for the association community…

webinars and events for association professionals

Amanda Kaiser (aka Smooth the Path) has partnered with Dynamic Benchmarking on the association community’s first benchmark survey on new member onboarding. Follow that link to Amanda’s blog to learn how your association can participate and find out more about this important survey.

In both my association jobs, I worked closely with our state and local affiliated associations. I only wish I had access to the amazing resources that now exist for component (or chapter) relations professionals, like this cool-looking event from Billhighway and Mariner Management on October 13, CEX, the Component Exchange. Check it out, CRPs!

Something else I could have used—this glossary to AMS lingo from DelCor Technology Solutions plus an explanation of how an AMS works. Now you don’t have to just nod along and pretend you know what IT is talking about.

Not a week goes by that I don’t get excited by the potential of technology. Much of it is out of reach (budget) of associations now but you know how that goes. Start thinking about it because soon it will be here. This week’s example is insight engines. I’m thinking of it as sort of a bionic search capability that pulls on all kinds of data sources across the enterprise and delivers highly context-relevant results, but this article from CMS Wire explains it better.

Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market. WBT Systems describes the different ways they’re hoping to steal your customers and how you can take advantage of the opportunities they’ve missed.

The dog days of summer are here – not too many webinars scheduled next week. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 8/29 at 12 p.m.* – Driving an Innovation Strategy

Associations must innovate or become obsolete. You can’t predict the future but you can make your association future-ready. Explore how an orchestrated strategy that concentrates on how informed leadership, streamlined processes, future facing technology, and concierge service can accelerate your movement along the innovation spectrum. More info/register.
Host: NimbleUser

Presenter: Dan Stark, director of product strategy, NimbleUser (and former executive director of American Public Gardens Association)

*All times are Eastern Daylight Time unless otherwise noted.

Tue 8/29 at 1 p.m. – Using Content Strategy to Re-Imagine Your Website

Before you redesign your website, you need to understand who your users are and what they’re looking for. Learn how to develop a content strategy that’s tailored for your association and answers these questions. More info/register.

Hosts: Euclid Technology and ReviewMyAMS

Tue 8/29 at 1 p.m. – Top Social Media Tools to Boost Your Event Marketing

Learn about a carefully curated set of tools that can help you to boost the quality and quantity of your social media output. Find out why these tools are important, get an overview of how they should be used and explore how they can help you to market your events and grow your business. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Miguel Neves, head chef, Social Media Chefs Ltd.

Tue 8/29 at 2 p.m. – Association Chat

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Tue 8/29 at 2 p.m. – Choosing a Mobile Event App: Find the Best for Meetings & Conferences

Learn about the most important questions to ask when vetting a mobile event app provider to ensure it will be a valuable tool for you and your attendees. Find out what new mobile features are being used to increase engagement. Hear from a planner who recently evaluated providers and learn what they did to make sure they were getting the best, most reliable product at the right cost. More info/register.

Host: Smart Meetings

Presenter: Brooke Gracey, senior mobile events app strategist, CrowdCompass by Cvent

Wed 8/30 at 12 p.m. – Increase Employee Engagement & Retention

A 2017 Gallup survey found that 70% of employees in the U.S. are disengaged from their work, while a significant 30% are actively antagonistic towards it. Learn how your leaders can improve their communication skills to make staff members feel valued and committed to the organization’s goals. Explore how strong leadership skills and strategic conversations contribute to increased employee engagement and retention. More info/register.

Host: ASAE/Association Career HQ

Presenter: Bob Dunham, Institute for Generative Leadership

Wed 8/30 at 12 p.m. – Your Member Experience: Have You Called Your Association Lately?

Has your association ever hired a ‘secret shopper’ to evaluate your customer service? Do you know what membership prospects experience when looking for information on your website or calling your association? During a market research project, we learned much more than we anticipated about the membership prospect experience. The results were often so surprising (and disappointing) that we wanted to share them with the association community. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway

Wed 8/30 at 1 p.m. – Wellness: The Spa and Beyond

Learn about specific meeting trends in the wellness arena, must-haves for buzzworthy wellness and spa offerings, and effective methods to improve one’s own health and vitality with powerful and effective spa-at-home practices. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Theresa Rose

Thu 8/31 at 3 p.m. – 20+ Marketing Hacks to Get More Butts on Seats

A panel of marketing gurus shares their advice on how to reach beyond your current marketing database, tips on getting your marketing emails opened by more, social media do’s & don’ts, and justifying the costs of print vs. digital advertising. More info/register.

Host: Event Tech Tribe


  • Molly Falco, marketing, Swoogo
  • Raime Merriman, marketing, Hubb
  • Lara Simmons, marketing, Event Tech Tribe

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by Andreas Kind on Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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