Association Brain Food Weekly: 8.9.19

Ocean Isle Beach - Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Ocean Isle Beach - Free professional development resources and events for CAEs, association staff and others in the association community

Our annual family beach vacation is next week—the same time as the ASAE Annual Meeting & Expo (#ASAE19). I figured I’d be so excited about a week at the beach that I wouldn’t even miss Annual. But, I’ve got to admit, reading all the tweets and putting together this post, I’m feeling a bit wistful. I’m realizing how much I’ll miss seeing my friends. But then I remember: I’m spending a week at the beach! But, my friends… But, the beach…

Because I can’t keep my inner librarian in check, here’s your #ASAE19 reading list:

If it’s your first time going to Annual, plan to mingle and network with other newbies, get questions answered, or just take a break at The Hive, hosted by ASAE Corporate Partner, DelCor.

Shopping for an LMS? You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. It’s a compilation of their most recent association-related webinars, podcasts, awards, blog posts and more.

WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics.

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation, I’d have to agree.

The next step after segmentation is personalization. Dom Nicastro at CMS Wire writes about a new role at an increasing number of companies: Director of Personalization. I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too.

Good eats:

  • If you want to make Eastern North Carolina pulled pork but don’t have a wood-fired barbecue pit and eight hours to kill, then pull out the Instant Pot and try this recipe. The instructions aren’t that great so I followed the instructions (but not the ingredients) in this recipe because it tells you how to avoid the dreaded BURN warning. Of course, you don’t get the smoky flavor or crackly pieces of skin like real eastern NC barbecue. Next time, I’ll sub chipotle powder for the cayenne to get a little smoke. Another thing, I used boneless country-style pork ribs (which aren’t really ribs but are from the shoulder area) instead of pork shoulder because I had a pack of them in the freezer.

Here are the educational events scheduled for next week—plus social events going on at ASAE Annual in Columbus. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Sat 8/10 from 2 to 10 p.m.* – Columbus Fiery Foods Festival (Columbus OH – #ASAE19)

The inaugural Columbus Fiery Foods Festival makes its debut this weekend at the Columbus Commons. If you’re attending #asae19, you can attend the festival free of charge just by showing your event badge on entry. More info.

*All times are Eastern Daylight Time unless otherwise noted.

Sun 8/11 from 5 to 6 p.m. – Small Staff Reception (Columbus OH – #ASAE19)

More community receptions listed in the schedule.

Location: Room Delaware AB, Hyatt, Greater Columbus Convention Center

Host: MemberClicks

Sun 8/11 from 6 to 9 p.m. – Small Staff Shindig (Columbus OH – #ASAE19)

Location: Columbus OH. More info/RSVP.

Host: MemberClicks

Sun 8/11 from 6 to 11 p.m. – Drinks, Fun & Light Fare (Columbus OH – #ASAE19)

Location: Columbus OH. More info/RSVP.

Hosts: CommPartners, Higher Logic, AMS Jobs, eConverse Media

Mon 8/12 and Tue 8/13 at various times – ASAE NextGen Talks (Columbus OH – #ASAE19)

A series of micro-networking events at ASAE Annual hosted by the ASAE Young Professionals Committee. These events connect young association professionals with an association executive for an intimate networking opportunity. Spots are “selling” out so register soon. Location: Columbus OH. More info/register.

Mon 8/12 morning – Coffee Talk at ASAE19 (Columbus OH – #ASAE19)

Results Direct is getting a group of association execs together to talk about leveraging digital channels to engage and retain members. Location: Columbus OH. More info/RSVP.

Host: Results Direct

Mon 8/12 around 1 p.m. – Learning from #ASAE19 (Chatting with Agnes & Cecilia)

Check out this new 15-minute web series covering hot topics and issues related to 501c organization management. Check for new episodes on Mondays around 1 p.m., or subscribe for updates. More info.

Guest: Bruce Rosenthal, founder, Partnership Professionals Network


  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

Mon 8/12 from 5 p.m. to midnight – The Idea Party (Columbus OH – #ASAE19)

Get up close with a few of the hottest new ideas in the association space plus have a little fun while you’re at it. If you’re an association person, you’re welcome in this crowd. Location: Columbus OH. More info/RSVP.

Hosts: 100 Reviews, Agilutions, CommPartners, Examity, Gravitate Solutions, Human Workplaces, Matchbox Virtual Media, National Credentialing Institute, PropFuel,, Wicket

Tue 8/13 at 2 p.m. – Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent

Hear about key workplace preferences of millennials and how you can align needs cross-generationally, and best practices at high-ranking companies that have unlocked the power to attract, engage and retain top millennial talent. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Lindsey Pollak, multigenerational work expert, NYT bestselling author

Wed 8/14 at 2 p.m. – What You Need to Know about CEIR’s “How to Grow Attendance” Study

This webinar will walk you through this study, highlighting the findings you may be most interested in and offering suggestions as to how both exhibitors and event organizers can apply this data to their own event efforts moving forward. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, Trade Show Strategy Specialist and Owner of When I Need Help (WINH).

Wed 8/14 at 2 p.m. – The Power of Influence: Let Your Data Drive Your Future Events

Learn about different ways to measure events against the competition and best practices on how to implement feedback in future planning. Find out how to effectively express the value of your event to your organization and attendees. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Mahonganey Jones

Wed 8/14 at 2 p.m. – Driving Meeting Value: The ROI of Measuring Engagement with Meeting Content

What if you could truly understand how each person in your audience is engaging with your meeting content so you can make your in-person and virtual meetings more personalized and effective? That’s the power of measuring content engagement. Learn how to capture meaningful data on your audience’s engagement with slides, what you should measure from your slide engagement data, what analytic insights can be gained from slide engagement metrics, and which actions you can take to improve your meetings. More info/register.

Host: Educational Measures

Thu 8/15 at 11:30 a.m. – MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag)

The 11th edition of the Membership Marketing Benchmarking Report gives an insider’s look at what 824 trade, individual, and combination associations had to say about membership marketing in 2019. Hear about findings on recruitment, engagement, retention, and reinstatement, what’s working, what’s not, and challenges in today’s membership organizations. Location: Alexandria VA. 1 CAE credit. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC5, The Association Whisperer

Presenter: Scott Seril, Managing Director, Account Services, Marketing General, Inc.

Thu 8/15 at 12 p.m. – Partnership Professionals Network Idea Exchange (Washington DC)

This discussion will address challenges related to customizing benefits for corporate sponsors/partners. Should all companies in the same fee range receive the same benefits? What is the best way to customize benefits? How should the association provide equity among sponsors/partners? What if a company asks for benefits the association can’t offer? Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal, founder, Partnership Professionals Network

Thu 8/15 at 12:30 p.m. – The 4 Types of Member Value

Your membership value proposition is built around four types of value which create different membership experiences. Learn about these value types and how they impact your membership recruitment and retention. 0.5 CAE credit. More info/register.

Host: The Next Steps, LLC

Tue 8/20 at 2 p.m. – Exploring Event Technology Stacks (Association Chat)

Events and meetings are central to associations, but often the technology supporting them is anything but centralized. Today, a successful event often requires a cornucopia of systems, from exhibit management systems to registration systems—the Event Technology Stack. The quality of your Event Technology Stack can dramatically affect your bottom line and attendee experience. Join us for an interactive, frank discussion with leading experts in association events to learn about how to build and perfect your Event Technology Stack. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guests: Association Women Technology Champions (AWTC)

Wed 8/21 at 1 p.m. – Driven to Learn: The Relationship Between Data and Personalized Online Education Experiences

Delve into the hidden benefits of leveraging data to drive customized learning experiences, and increase engagement and revenue. Find out how to build loyalty and engage groups to further your reach into your member organizations. 1 CAE credit. More info/register.

Hosts: MemberSuite and CommPartners

Thu 8/22 at 2 p.m. – Game-Changing Trends from the 2019 ASAE Annual Meeting

To highlight the latest trends in member engagement, web and mobile strategy, marketing automation, learning management and anything else that was discussed during the ASAE Annual Meeting & Expo, we invited some of our partners to weigh in. Join us to hear a discussion on the latest innovations in the association and nonprofit space. 1 CAE credit. More info/register.

Host: Protech


  • Joel Hinton, Senior Territory Channel Manager, ClickDimensions
  • Lori Ely, Chief Revenue Officer, Results Direct
  • Erin Pavane, Business Development Manager, WBT Systems
  • Liz Palm (moderator), Marketing Director, Protech

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Creative Commons image of Ocean Isle Beach (NC) by Clint Patterson via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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