Association Brain Food Weekly: 8.2.19

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

The 11th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. I’ve already used data from the report in a few different blog posts so you’re bound to find something in there that will make you go, “Hmm, that’s interesting (useful, surprising, depressing, encouraging).”

How do you decide which delivery method is best for a new educational program? Instructor-led online course or self-paced online course? Webinar? In-person workshop? WBT Systems describes different factors to consider when making your decision.

What the heck is chapter banking? And how can it benefit your association? After reading this post from Billhighway, chapter banking sounds like a godsend, especially if you have subsidiary chapters, and doubly especially if they’re volunteer-run. I can only imagine the headaches it would eliminate.

Some quick hits before we get to next week’s free webinars:

  • The 101 people, ideas and things changing how we work today. (BBC Worklife)
  • Five key dynamics that set successful teams apart from other teams at Google—not what you might expect. (Julia Rozovsky, re:Work)
  • Some older Americans spend more than 10 waking hours alone—here’s why that could be harmful. (Meera Jagannathan, MarketWatch)

Good eats:

  • One of my go-to quick recipes is pan-seared fish in white wine, tomato and basil sauce. I’ve made it with triggerfish, cod and snapper—it’s always tasty. Depending on what’s on hand, I sometimes sub pesto for fresh basil, garlic chives for garlic, or dry vermouth for white wine.
  • I made these cornmeal-crusted okra bites, but I soaked the okra first in a buttermilk/hot sauce mixture before dredging them in the spiced cornmeal. They were fine, not super-duper, just fine. Since Jim isn’t a fan of okra, we had lots of leftovers, so…
  • …time to repurpose. I chopped up the okra bites, tossed them with some Parmesan cheese and just a bit of panko breadcrumbs, and turned them into a topping for Italian sausage macaroni and cheese. I used an Emeril Lagasse recipe as a guide, but I subbed red bell for the green bell pepper, added Monterey Jack to the cheese mix, and added heavy cream to the milk. Wow, so good.

Here are the educational events scheduled for next week—plus social events going on at ASAE Annual in Columbus. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Mon 8/5 around 1 p.m.* – Corporate Partnerships: Strengthen Relationships to Strengthen Financial Stability (Chatting with Agnes & Cecilia)

Check out this new 15-minute web series covering hot topics and issues related to 501c organization management. Check for new episodes on Mondays around 1 p.m., or subscribe for updates. More info.

Guest: Bruce Rosenthal, founder, Partnership Professionals Network


  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.

Tue 8/6 at 2 p.m. – International Meeting Travel Tips: Local Experts Can Make Crossing Borders Easier

The webinar covers negotiations, safety and security—what to think about to ensure the best attendee experience internationally; undertourism—considering offbeat destinations that offer something different; and discovering new cultures through immersive, real life, authentic experiences. More info/register.

Host: Smart Meetings

Presenter: Catherine Chaulet, president of Global DMC Partners

Tue 8/6 at 2 p.m. – Security and Privacy: What Nonprofits Need to Know

With privacy scandals and data breaches grabbing headlines daily, even the smallest organizations must take responsibility for lawful custodianship and protection of personal information. Learn how privacy and security concerns intersect and differ; risks to assess when evaluating your privacy program; the definition of “personal information”; key privacy laws that may impact your organization; and the top three privacy and security threats and how to mitigate them. More info/register.

Host: TechSoup

Presenter: Michael Standard, Senior Corporate Counsel, Symantec

Tue 8/6 at 2 p.m. – Target Marketing: Increase Your Attendance

How do you make your event a priority, when your target attendees have an array of events to choose from each year? Learn about attention span optimization in relation to sales and marketing and how human behavior has evolved in response to global trends. Find out how to engineer your own plan to create on-demand buying experiences. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Todd Hartley

Wed 8/7 at 11 a.m. – How to Make Your Strategy Select Your Technology

Make your organization’s strategy and vision drive your technology investments. Discover how to turn a business goal into a technology investment. Learn how to define and prioritize your needs and wants. Walk away with a framework for leveraging your vendors when selecting your next AMS, LMS, or other software. More info/register.

Host: Confluence Global

Presenter: Nathan Chamberlain, Business Development @Confluence Global

Wed 8/7 at 1 p.m. – The Invisible Workload of Event Planners

Ask any planner about the invisible workload of their job and they’ll know exactly what you’re talking about. The stress you manage, the chaos you endure, the mental weight of it all. This webinar is a celebration of the invisible workload of planners—direct from the frontlines. Learn how to identify and manage your invisible workload, automate mundane and manual tasks using event tech, and ease stress to focus on creating once-in-a-lifetime experiences. More info/register.

Host: Meetings Today

Presenters: Jennifer Maltba, Marketing Manager; Paulina Curto, Manager, Meetings & Events Team; and Myllisa Patterson, Senior Director of Event Cloud Marketing Campaigns, Cvent

Wed 8/7 at 6 p.m. – Getting the Most out of the ASAE Annual Meeting (Drinks & Discover Virtual Happy Hour)

Learn how to get the most out of #ASAE19 including how to network, what sessions not to miss, what it’s like to be a speaker, and much more. More info.

Organizer: ASAE Young Professionals

Thu 8/8 at 11:30 a.m. Gaining Board Approval for Budget for New Technology

Building the business case for a technology change starts early—well before you put a software contract in front of your board. You must review the goals and challenges of your organization as well as the potential benefits a new association solution can have for your organization.  Learn how to speak confidently and intelligently about why it’s time to invest in new technology. Get a checklist of the key elements your business case should include, suggestions for the types of detailed information to present to your board, and key points to make to your board as you present your case. More info/register.

Host: Community Brands

Thu 8/8 at 12:30 p.m. – How Myers-Briggs Can Help Improve Team Collaboration

Self-awareness is a critical part of leadership development and healthy team collaboration. Awareness of and action around others’ personalities (particularly those who are not like us) can short-circuit negativity and accelerate collaboration and productivity in a team environment. Get a high-level overview of the Myers-Briggs program and learn how you can use it to increase collaboration, communication, and teamwork in your business environment. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Kevin Martlage, .orgSource Senior Consultant and certified Myers Briggs Practitioner

Thu 8/8 at 1 p.m. – How You Can Leverage AI Today

Learn about various examples of AI tools and how you can easily incorporate them into your marketing and communications strategies. Learn about how you can drive change in your organization with AI. More info/register.

Host: American Marketing Association

Presenters: Erica Salm Rench and Jared Loftus,

Thu 8/8 at 1 p.m. – Leverage Data to Drive Member Engagement

Learn how to capture regular feedback from your members and how data analytics will provide actionable business intelligence. More info/register.

Host: Association Analytics


  • Dave Will, Co-founder & CEO, Propfuel
  • Julie Sciullo, CEO, Association Analytics

Sun 8/11 from 5 to 6 p.m. – Small Staff Reception (Columbus OH – #ASAE19)

Location: Room Delaware AB, Hyatt, Greater Columbus Convention Center

Host: MemberClicks

Mon 8/12 from 5 p.m. to midnight – The Idea Party (Columbus OH – #ASAE19)

Get up close with a few of the hottest new ideas in the association space plus have a little fun while you’re at it. If you’re an association person, you’re welcome in this crowd. Location: Columbus OH. More info/RSVP.

Hosts: 100 Reviews, Agilutions, CommPartners, Examity, Gravitate Solutions, Human Workplaces, Matchbox Virtual Media, National Credentialing Institute, PropFuel,, Wicket

Sun 8/11 from 6 to 9 p.m. – Small Staff Shindig (Columbus OH – #ASAE19)

Location: Columbus OH. More info/RSVP.

Host: MemberClicks

Sun 8/11 from 6 to 11 p.m. – Drinks, Fun & Light Fare (Columbus OH – #ASAE19)

Location: Columbus OH. More info/RSVP.

Hosts: CommPartners, Higher Logic, AMS Jobs, eConverse Media

Thu 8/15 at 12 p.m. – Partnership Professionals Network Idea Exchange (Washington DC)

This discussion will address challenges related to customizing benefits for corporate sponsors/partners. Should all companies in the same fee range receive the same benefits? What is the best way to customize benefits? How should the association provide equity among sponsors/partners? What if a company asks for benefits the association can’t offer? Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal, founder, Partnership Professionals Network

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Creative Commons image by Dan Gold via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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