professional development for association staff

Look out associations, now that LinkedIn is owned by Microsoft, you can expect it to become a professional development and networking behemoth. This week it launched a new service that identifies potential mentors and people who might be looking for mentorship in a specific location, and then helps them connect. Hmm, sounds like a souped-up association mentoring program.

According to research, Millennials and Generation Z are more likely to stick with employers that provide opportunities for professional development and growth. WBT Systems explains why and how associations can design online learning programs that will appeal to young professionals and their employers.

45 million voice-assisted devices are now in use in the U.S. and that number will rise to 67 million by 2019. Here’s what you need to know about Voice AI, “the next frontier of brand marketing.” And that means association marketing too.

Switch by Chip and Dan Heath, is one of those books I’ve always meant to read but never have. Now I’m getting the gist of it from Mike Guerreri, CAE, of DelCor Technology Solutions. He explains how to use the Switch framework when planning for change management.

The first event on my list this week is a happy hour at ASAE Annual for CRPs—component relations professionals—hosted by my friends at Billhighway and Mariner Management. But there’s more fun to be had in Toronto—just check out this list of #asae17 events collected by KiKi L’Italien. She does this every year, such a doll.

The list of this week’s free webinars and other learning events is shorter than usual, probably because of Annual. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.


Sun 8/13 at 5 p.m. – Chapters Only Happy Hour at ASAE Annual (Toronto, ON)

It’s free and we’ll have an open bar tab! Now that we have your attention… Got chapters? We know chapters add a whole new layer of complexity to your organization. We also recognize that there isn’t a place or online community just for component-based associations to converse. Wouldn’t it be nice to be face-to-face with other association professionals that understand what you’re going through? So why not join us for a drink…or two? After all, it’s on us! Call us crazy…but we’re not going to sell you while we’re there. We simply want to help those who work at associations with chapters be able to network, share challenges, wins, and more. Duration: 2 hours. Location: Toronto, ON. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

*All times are Eastern Daylight Time unless otherwise noted.


Tue 8/15 at 2 p.m. – Green Meetings: Creating Sustainable Planners & Attendees

As social and environmental awareness increase, brands big and small must examine green factors surrounding their events, ranging from diversity of speakers and healthy menu options, to readily-accessible recycling. These green-meeting elements can make or break even the most popular events, so it’s critical to market them strategically and advantageously. Learn how sustainability can drive creativity at your events and what the top 10 hottest trends for creative, sustainable events are. More info/register.

Host: SmartMeetings

Presenter: Nancy J. Zavada, president & founder, MeetGreen


Tue 8/15 at 2:30 p.m. – Association Chat Live from #ASAE17

This won’t be like other Association Chats! KiKi, Nabil, and Tamela will be on site to give you their insights from the conference, highlights from the show floor, and live interviews with special guests. If you are watching online, you’ll get to hear different perspectives on the conference and a glimpse of what you may not see elsewhere online. If you want to participate in the live show on site, there’s limited seating, so RSVP to KiKi ASAPWatch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury


Wed 8/16 at 1 p.m. – How the Dyslexia Training Institute (DTI) Launched Its First Virtual Conference

Learn how DTI set up the conference, secured the keynote speaker and workshop presenters, created content, and spread the word about the event. 1 CAE credit. More info/register.

Host: iCohere

Presenters: Dr. Kelli Sandman-Hurley and Tracy Block-Zaretsky, founders, Dyslexia Training Institute


Wed 8/16 at 2 p.m. – Getting and Staying Strategic

Strategic management is an ongoing process that goes beyond the formal meeting you hold every 3-5 years. It’s a way of life. Learn how your board can become strategic and more importantly, how to stay strategic, all without outside facilitation. Understand how to prepare for a strategic board meeting; how to identify, measure, and track key data points that help boards and executive teams make strategic decisions; and how to implement tactics that help leadership focus on strategic issues. 1 CAE credit. More info/register.

Host: Association Headquarters


Thu 8/17 at 1 p.m. – Life Stage Marketing: Audience Targeting from Graduates to Retirees

​Learn how affinities and more evolve throughout the life stages. Understand how you can use this data to develop a powerful targeting strategy. Hear about the typical day individuals in each major life stage have and what they’re talking about. Listen to case studies about how major companies are finding new ways to use life stage marketing to unleash more effective targeted content programs. More info/register.

Host: American Marketing Association

Presenter: Dan Neely, CEO and founder, Networked Insights


Fri 8/18 at 11:30 a.m./12 p.m. – AENC CEO Round Table/Luncheon (Raleigh NC)

For association CEOs/executive directors only, come hear a presentation by U.S. Senator Thom Tillis. 1 CAE credit. Location: Raleigh NC. More info/register.

Organizer: AENC


Save the dates:

Tue 8/22 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 8/23 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 8/24 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Host: Billhighway

Location: Washington DC. More info/register.

Location: Alexandria VA. More info/register.

Location: Reston VA. More info/register.


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed photo by Cara Fuller on Unsplash

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