Association Brain Food Weekly: 8.4.17

professional development for the association community

Your weekly list of free webinars and events for the association community…

professional development for the association community

For the first time in several years, I’m not attending ASAE Annual. Instead, in case you’re dying to know, I’m heading to Massachusetts for a family gathering. Living apart from family is tough, especially with one brother on the west coast and the other on the east coast, so I try to take advantage of every opportunity to see them together. I wonder if I’ll still have #asae17 envy.

Just in time for all of you who are heading north to Toronto for the big show, here’s an article about hackers targeting hotel Wi-Fi with malware and another about knowing whether your Wi-Fi connection is private. Be safe.

After the AMS Fest in Chicago, I gathered my thoughts about the future of the AMS in a guest post for ReviewMyAMS. I’d love to hear yours.

If you’ve ever implemented an AMS or led up some other type of change effort, you know how much your success depends on understanding why your colleagues resist change. Aptify explains how to get buy-in for your great new idea by understanding and leveraging the psychology of change.

High school teachers have been flipping the classroom for a while now but associations haven’t all caught on. WBT Systems explains why you should flip the conference session room and how to use your LMS to do that.

It’s fun to read about how things might change in the future because of AI, including how we network. Here’s something I wasn’t expecting so soon: Node, a predictive match-making platform that surfaces “the right person, at the right company, at the right time, and even suggesting the right message to reach out [with].” Right now it’s helping SaaS marketers determine who their next best customer might be, but its founder imagines all kinds of potential uses.

Back from the future, here’s what I predict you came for—the list of this week’s free webinars and other learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 8/8 at 1 p.m.* – Winning with Gamification: How to Engage your Attendees & Increase Mobile Adoption

Hear how to use social media and in-app gamification to help your attendees get the most of your event. Learn from a planner who’s used gamification to increase attendee engagement by leveraging their mobile app to improve networking, education, and social interactions. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, senior mobile events app strategist, CrowdCompass by Cvent

*All times are Eastern Daylight Time unless otherwise noted.

Tue 8/8 at 2 p.m. – ASAE Technology Section Virtual Roundtable: Business of IT

In this online, interactive discussion we’ll discuss how a CIO can create value for his or her organization as well as communicate that value to stakeholders and fellow leaders. To prepare for the discussion, please read the first chapter of Gartner’s book on the Business of IT. Duration: 1.25 hours. More info/register.

Host: ASAE Technology Section

Tue 8/8 at 2 p.m. – Association Chat

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Wed 8/9 at 12 p.m. – The Buried Truth in Your Chapter 990s and How You Can Access It

Do you actually know if all of your chapters filed their 990s last year? Without tons of manual work to track them down, it’s hard to know the status of your chapters or if they are in compliance with IRS tax code guidelines. We built out a tool to help speed up the data collection process and would love your feedback to make it even better. Duration: 1 hour. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway

Wed 8/9 at 2 p.m. – Office 365: Easily Optimize Operations – Leverage Features You Didn’t Know You Had

Most organizations are striving to streamline operations and maximize the use of their personnel’s time by using Microsoft Office 365, but aren’t using many of its most practical features. Learn how to optimize your operational investment and infrastructure with 365 tools including Microsoft Flow, Office Groups and Office Lens. More info/register.

Host: Altai Systems

Thu 8/10 at 12 p.m. CDT – Chapter Roundtable (Chicago IL)
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Chicago IL. More info/register.

Host: Billhighway

Thu 8/10 at 2 p.m. – 10 Common Webinar Mistakes…and How to Avoid Them

Learn some simple things you can do to ensure a slam-dunk webinar, every time, such as driving webinar registration, delivering engaging presentations, enhancing the audience experience, and getting the most out of webinar leads. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc.

Fri 8/11 at 1 p.m. – 5 “Must Haves” for an Effective Email Campaign

Find out about segmentation strategies to get the right message, to the right person, at the right time. Learn how to get a prospect to open your email instead of moving it to the trash right away, increase engagement through personalization, and create campaigns that get your readers excited (or even look) when they hear their email “ping” with a new message from your organization. More info/register.

Host: American Marketing Association

Presenters: Rachel Rosin, senior manager, digital marketing, and Caitlin Flask, digital manager, Act-On

That’s all I have for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by Bill Williams on Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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