Association Brain Food Weekly: 7.28.17

association management educational events

Your weekly list of free webinars and events for the association community…

association management educational events

Every association should be figuring out how they can use Alexa and her cousins to deliver value to members. Buzzfeed is introducing a morning news briefing on Alexa—can you? Tim Ebner at Associations Now thought up some other ways associations can put Alexa to work.

Look out, associations, higher education institutions are starting to realize they also need to be in the lifelong learning business. “Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education.

You can get ahead of your competition by understanding the digital readiness gap and helping members get across that gap and into your online learning programs. WBT Systems takes a look at the recent findings of a Pew Research Center report on the digital readiness gap.

“Look how great, Forbes gives me a quote of the day and a FREE BANNER AD before I am able to read the article I came here to read,” said no user ever. That’s just one of many user experience fails listed by Fabricio Texeira in an article titled “Said no user ever.” Then, Ray van Hilst, director of client results at Yoko Consulting, shared the article on ASAE Collaborate (members-only) and a bunch of people came up with even more. Let the chuckling ensue.

Onto the show—the list of this week’s free webinars and other learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 8/1 at 2 p.m.* – Association Chat

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

*All times are Eastern Daylight Time unless otherwise noted.

Wed 8/2 at 12 p.m. – Attract New Members with the Influencer Method (Washington DC)

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. Lunch provided. Duration: 2 hours. Location: Washington DC. More info/register.

Host: Cue Career


  • Ryan Williams, author, The Influencer Economy
  • Nick Hare, CEO and co-founder, Cue Career
  • Heather Wetzler, COO and co-founder, Cue Career

Wed 8/2 at 2 p.m. – Hack Your Conference: Connections Between Classrooms and Session Rooms

Stop thinking about adult education as different from anyone else’s education. Hack your conference by unlearning what you know to be true, just as our rock star educators are doing in today’s classrooms. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Elizabeth Glau, CMP, attendee experience manager, International Society for Technology in Education

Wed 8/2 at 3 p.m. – Associations Tableau User Group (Alexandria VA)

Connect with other association professionals using Tableau. Whether you’re new to Tableau or an advanced user, learn the latest best practices and tips, including real-time dashboarding, survey data and web connectors. Duration: 2 hours. Location: Alexandria VA. More info/register.

Host: Icimo

Thu 8/3 at 1 p.m. – Creating a Social Media Policy

Learn why a written social media policy is so valuable and how to begin creating one for your nonprofit. Find out how to kick off the process, decide what to say and not to say, handle positive and negative comments, maintain privacy, understand copyright and authorship, figure out the blurring of personal and professional spaces, and get everyone to adopt the policy. Duration: 1 hour. More info/register.

Host: Idealware

Presenter: Sarah Beaulieu, senior advisor, GreenLight Fund

Thu 8/3 at 1 p.m. – CAE Informational Brown Bag

Learn about various aspects of obtaining the CAE, including: what is a CAE, benefits of a CAE, application process, eligibility requirements, obtaining and tracking CAE hours, preparing for the exam, what’s on the exam, Association Forum study course, CAE expenses, and CAE scholarships. Duration: 1 hour. More info/register (Association Forum members only).

Host: Association Forum CAE Working Group

Thu 8/3 at 2 p.m. – Learn How to Take Your Email Game to the Next Level

With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Learn about key findings, including marketing automation performance metrics, from the Informz 2017 Association Email Marketing Benchmark Report. Find out how your email processes stack up to your peers. 1 CAE credit. More info/register.

Host: YourMembership

Presenter: Vivian Swertinski, strategic services manager, Informz

Thu 8/3 at 2 p.m. – Simple Questions for Success: How to Properly Evaluate Mobile Event App Providers

Learn what mobile event app features will help save you time and what questions to ask to make sure the app will be a valuable tool for both you and your attendees. Find out what new mobile features are being used to increase engagement and how you can ensure your mobile provider is giving you these features. Hear about a planner who recently evaluated providers and learn what they did to make sure they were getting the best, most reliable product at the right cost. More info/register.

Host: MeetingsNet

Presenter: Brooke Gracey, senior mobile strategist, CrowdCompass by Cvent

Thu 8/3 at 2 p.m. – Strategic Meetings Management

The idea of centralizing and controlling meeting and event spend has been around for many years, and is now commonly referred to as strategic meetings management or SMM. Get insights into the key components of SMM, such as stakeholder management, meeting registration, strategic sourcing and data analysis. Understand the key objectives and outcomes of a SMM program (SMMP), identify best practices for high SMM adoption and compliance, and recognize the return on investment (ROI) of an SMMP. More info/register.

Host: Smart Meetings

Presenter: Betsy Bondurant, CMM, CTE, HMCC

Thu 8/3 at 3 p.m. – Questioning the Orthodox Beliefs of Association Governing (Reston VA Idea Swap)

Come discuss the idea that association boards and CEOs need to stop coping with board under-performance and dysfunction and start designing a different and more generative future of governing. Duration: 2 hours. Location: Reston VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Jeff De Cagna, FRSA, FASAE, xxx, Foresight First LLC

Thu 8/3 at 4 p.m. – Professional Development Virtual Book Club

Join the discussion of Susan Cain’s Quiet: The Power of Introverts in a World That Can’t Stop Talking. Duration: 45 minutes. More info/register.

Host: ASAE Professional Development Section

Save the date: Wed 8/9 at 12 p.m. – The Buried Truth in Your Chapter 990s and How You Can Access It

Do you actually know if all of your chapters filed their 990s last year? Without tons of manual work to track them down, it’s hard to know the status of your chapters or if they are in compliance with IRS tax code guidelines. We built out a tool to help speed up the data collection process and would love your feedback to make it even better. Duration: 1 hour. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway

Save the date: Thu 8/10 at 12 p.m. CDT – Chapter Roundtable (Chicago IL)
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Chicago IL. More info/register.

Host: Billhighway

That’s all I have for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Photo by Nitish Kadam on Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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