Association Brain Food Weekly: 7.21.17

association brain food - learning events for the association community

Your weekly list of free webinars and events for the association community…

association brain food - learning events for the association community

Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Well, that’s what happens to me. What I didn’t buy was any science fiction which, according to Harvard Business Review, “empower[s] us to confront not just what we think but also how we think and why we think it. [It] reveal[s] how fragile the status quo is, and how malleable the future can be.”

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. A near-death experience has enabled him “to envision an alternate ending to the AI story—one that makes the most of this amazing technology while empowering humans not just to survive, but to thrive.” He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future.

A few years ago I took an excellent online Coursera course, Modern American Poetry. LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs.

Here’s another good article about phishing attacks—this time the focus is on chapters. According to a recent ASAE Collaborate discussion, many associations are seeing their chapters fall victim to phishing ploys. Billhighway explains how to help your chapters and volunteer leaders stay safe.

Save nine minutes for this entertaining history of Japan by Bill Wurtz.

Lots of great speakers in the line-up this week: Tom Morrison, Teri Carden, Kyle Bazzy, Jeff Hurt, Sarah Sladek, and JP Moery. They know their stuff and are well worth your time.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 7/25 at 12:30 p.m.* – Failure is the New Success: Solving Complex Problems with Game-Based Learning

Learners don’t need points, leaderboards, or virtual trophies to be engaged with their learning. They like trying different solutions until they find one that works. Instructional designers can create educational spaces for our learners in virtual environments that let them explore “what if?” without causing harm or distress to them or their companies. Learn how to create game-based learning interventions to teach complex problem solving skills. Duration: 1 hour. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Jenny Saucerman, instructional designer

*All times are Eastern Daylight Time unless otherwise noted.

Tue 7/25 at 1 p.m. – 9 Social Media Metrics to Monitor

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register.

Host: American Marketing Association

Presenter: Paige Leidig, CMO, NetBase

Tue 7/25 at 2 p.m. – Connect Your ASAE Conference Experience to Over 1000% Growth!  (Association Chat)

Having a great experience at ASAE Annual doesn’t just happen. You must have an intentional plan of learning and connecting with the right people during those four days. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. I can vouch that it’s led to incredible growth in his personal and professional network, as well as ideas that have contributed to creating over 1,500% growth in his association since he started attending Annual in 2006. You’ll also get recommendations for Annual sessions and social events. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Guest: Tom Morrison, CEO, Metal Treating Institute

Tue 7/25 at 2 p.m. – 5 Things Venues Need for Seamless Med/Pharma Meetings

To help make their meetings easier to manage, more and more medical meeting planners are turning to venues that understand their business and can better partner with them on their required needs. Learn about trends and strategies for growth in the healthcare industry, why hotels may say “no” to medical meetings business, tips for sourcing on-site staff at medical meetings, and what to look for when seeking a technology solutions provider. More info/register.

Host: Smart Meetings

Presenter: Pat Schaumann, CMP, CSEP, DMCP, HMCC

Wed 7/26 at 8:30 a.m. – DC-PPN Idea Exchange Meeting (Washington DC)

Join fellow corporate partnership and sponsorship professionals for a discussion about expectations to grow sponsorship revenue, association-wide support needed for sponsorship, how to inventory assets and create sponsorship packages, how to set fees for customized sponsorship and levels, researching and selling to prospects or current sponsors, and demanding corporate partner expectations. Duration: 2 hours. Location: Washington DC. More info/register.

Organizer: ASAE Partnership Professionals Network

Wed 7/26 at 1 p.m. – F&B: Budget Secrets

Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. Learn how to be prepared to negotiate additional goods and services. Understand the importance of having great rapport with your catering and convention service manager. Know how to be smart when requesting concessions. Recognize the difference between soft and hard costs. Be able to deal with not reaching your F&B minimums. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas

Wed 7/26 at 2 p.m. – Grow Your Event with Digital Marketing That Works

For most event marketers, email is still the primary go-to tool. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. Find out what Google Analytics should be telling you, why you need to implement a retargeting program, how to measure conversions with digital ads, and how to determine if your digital marketing is working. Duration: 1 hour. More info/register.

Host: Freeman XP


  • Aidan Augustin, co-founder and president, Feathr
  • David Haas, digital marketing services, FreemanXP

Wed 7/26 at 2 p.m. – The Art and Science of Listening: Are You Giving Your Attendees What They Really Want?

Learn how to use existing and emerging technologies to create better experiences for your attendees. Discover the importance of applying Maslow’s Hierarchy of Needs to your event, and how satisfying attendees’ basic needs first can improve experience. Find out what’s new in event apps and the future of chatbots, new ways to keep customer service concerns out of social media channels, and how to use the correct technologies to find out exactly what an audience is looking for. Duration: 1 hour. More info/register.

Host: BizBash

Presenter: Robert Caldwell, founding partner, Eventbots by Sciensio

Wed 7/26 at 4 p.m. – The Ten Questions to Ask When Choosing Your Event Mobile Solution

Learn the key rules that should guide your mobile solution search; how to find solutions that are as flexible as you need them to be; how to identify mobile solutions that allow you to maximize revenue, engagement, or any other goal; and the common mistakes event managers make when searching for mobile solutions. More info/register.

Hosts: Hubb and TripBuilder Media

Presenter: Steven D. Tanzer, president, TripBuilder Media

Thu 7/27 at 12 p.m. – Beat the Heat with Auto-Renewals: They’ll Keep Your Staff Cool

Your members live in a subscription economy. Many of them pay auto-renewing monthly fees to watch movies, listen to music and cook dinner. Would some of them do the same for association membership? The data says yes. Find out if auto-renewal membership is right for your association and members. Learn about the benefits, the pitfalls, and how to get started and/or optimize your current auto-renewal and monthly installment processes. 1 CAE credit. More info/register.

Host: Billhighway


  • Teri Carden, Founder, ReviewMyAMS
  • Kyle Bazzy, Director of Growth, Billhighway

Thu 7/27 at 1 p.m. – 8 Biggest Mistakes Email Marketers Make and How to Avoid Them

Learn optimization tips for subject lines and email design, why email deliverability can’t be ignored, and what email metrics are true indicators of success. More info/register.

Host: American Marketing Association

Presenter: Mike Madden, sr. demand generation program manager, Marketo

Thu 7/27 at 2 p.m. – Cultivating a Dynamic Strategic Board

Effective boards have a clear definition of strategy, as well as defined expectations of leadership roles, resources, and finances. But sometimes boards find themselves doing ‘work’ rather than offering strategic direction. Learn techniques to shift your board’s contributions from working to governing. Find out how to identify whether your board favors planning or preparation (and which is necessary for strategy), define integrated reasoning and how your board needs to apply it regularly for organizational success, and identify three critical steps to enhance strategic thinking, innovation, and insight. 1 CAE credit. More info/register.

Host: Association Success

Presenter: Jeff Hurt, executive vice president, education and engagement, Velvet Chainsaw Consulting

Thu 7/27 at 2 p.m. – 5 Must-Have Strategies for Membership Growth

Hear the stories of several organizations that have found ways to grow their membership despite the challenges of increased competition, retiring Baby Boomers, the different needs of younger generations, and the constant emergence of new online networks. Learn five easy ways to grow membership that most organizations overlook, the three keys to attracting younger generations, and a simple process to create lasting member engagement. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Sarah Sladek, CEO, XYZ University

Thu 7/27 at 2 p.m. – Landing the Perfect Event App Sponsorship

Banner ads, custom push notifications, leveraging data and insights to identify hot leads for sponsors—the opportunities to generate revenue through event app sponsorships are endless. Learn what to look for in a mobile app to best support your sponsorship sales, which metrics are most important to focus on, and how to think about pricing and packaging of sponsorship opportunities. Duration: 1 hour. More info/register.

Host: MeetingsNet

Presenter: Matt Keowen, vice president of marketing, Guidebook

Thu 7/27 at 2 p.m. – What You Don’t Know About Your Résumé Could Be Killing Your Career

Find out the best formatting tips to make your document pop to the reader. Understand how to write value-driven statements that show how you moved the needle, which is exactly what employers are looking for. Navigate through tough special considerations (i.e. job loss, employment gaps, age-related questions) to create a document that gets attention and ultimately, interviews. Duration: 1 hour. More info/register.

Host: PCMA

Presenter: Dawn Rasmussen, president, Pathfinder Writing and Career Services

Thu 7/27 at 2:30 p.m. – Engaging Members for Improved Retention Rates

Strong membership engagement efforts are key as associations have indicated it’s more expensive to recruit new members than to retain their current ones. Learn winning strategies for effective membership engagement. Duration: 30 minutes. More info/register.

Host: The Moery Company

Presenter: JP Moery, president, The Moery Company

Fri 7/28 at 1 p.m. – An Association Case Study: Using Data to Create Insights & Expose Intelligence

Learn how one association built the data collection bridge and infrastructure between their physical events and digital offerings using beacon tracking, audience response, marketing automation, and more to create insights and intelligence. Hear about the approaches and technologies they leveraged to create the “data machine,” lessons learned, best practices and action-oriented outcomes. Duration: 1 hour. More info/register.

Host: Blue Sky eLearn‏

Presenter: Kevin Novak, CEO, 2040 Digital

That’s all I have for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Photo by Ivana Cajina on Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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