Your weekly list of free webinars and events for the association community…

professional development for association management professionals and their community

Evidence, not ego, must drive digital transformation, says Gerry McGovern. In the [love this] “stormy seas of ego, opinion and entrenched habit…we need people who know that digital is never done, that it is not a series of projects but rather a stream of continuous improvements.” The “never finished” mindset is a tough one for many in middle and senior management, but that’s our reality—and it’s an evolving and exciting one.

Check out this Futurism article to find out how augmented reality (AR) is going to transform your life. It’s going to be a while before we experience AR in our everyday life but I love reading about AR experiments and possible scenarios.

Digital entrepreneurs are discovering how to make lots of money in what was once association territory: online courses and membership communities. WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses.

Make sure you have the technology to defend and enhance your membership turf. Aptify describes five signs you better reevaluate your membership database or AMS.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric. And, if I’m missing a webinar or learning event, please add it to the Comments section. I had to upload this on Wednesday because I’m at the beach right now. Tough life, I know.


Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/18 at 12 p.m. – The Next Marketing Department

Hear the findings of the ASAE Marketing Council’s research effort on the changing marketing landscape. Learn how the “next marketing department” functions, the skills needed to lead this team, the different responsibilities marketing professionals are taking on, and what this group will accomplish in an age when data is the new relationship marketing tool. Understand how to use content, data, analytics, and modeling to capitalize on the key information your organization collects and boost productivity in an increasingly complex world. 1 CAE credit. More info/register.

Host: ASAE Marketing Council

Presenters:

  • Lori S. Carlin, Delta Think
  • David Evener, National Ground Water Association
  • Tip Tucker Kendall, Women’s Basketball Coaches Association
  • Thomas McClintock, NSI Partners
  • Kim Stewart-Gaylord, Builders Exchange of Rochester

Tue 7/18 at 2 p.m. – Association Chat

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury


Tue 7/18 at 2 p.m. – The Secret to Dramatically Improve Event Success: Behavioral Insight

Explore the power of data insights and how wearable technology is changing the game forever. Get a closer look at how event behavioral insight ushers in new and more vibrant revenue streams. Duration: 1 hour. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Jeff Fugate, senior vice president of sales and marketing, Experient
  • Brian Scott, Chief Information Officer, Experient

Wed 7/19 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 7/19 at 2 p.m. – Using Tools to Predict Your Nonprofit or Association’s Future

Nonprofits, foundations, policymakers and social entrepreneurs all are trying to make the world a better place but are often using yesterday’s information to do so. Learn how to read current signals to predict future trends and what election campaigns can tell us about the future of advocacy. Discover strategies to become “future wise.” More info/register.

Host: CQ Roll Call

Presenters:

  • Trista Harris, president, Minnesota Council on Foundations
  • Ann Dermody, content marketing manager for government relations & advocacy, CQ Roll Call

Wed 7/19 at 2 p.m. – Behind the Scenes with Event Planning & Lean Six Sigma: How to Save Time and Money

The C-suite and HR can often view meeting planners as “party planners” rather than event professionals. Lean Six Sigma can help you change this perception and be taken more seriously. See behind the scenes of the Lean Six Sigma DMAIC process and learn how to create a systematic way to identify process improvement within existing processes, cutting time and waste by up to 80%. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Robert J. Wilson, president, Meeting Evolution


Wed 7/19 at 4 p.m. – Crafting Your Nonprofit IT Security Policy

Learn what your security policy needs to cover, how to help your organization put your policy in a format that can be easily updated as often as your IT technology changes, and how to involve key players to spread the importance (and improve ease of use) of your security policy. Duration: 1 hour. More info/register.

Host: Community IT

Presenter: Matt Eshleman, CTO, Community IT


Thu 7/20 at 9 a.m. CT – The Power of State Advocacy: Enhancing Member/Component Relations (Association Forum Component Relations SIG, Chicago IL)

Learn the benefits of leveraging components to do advocacy work, increasing member engagement among younger members who feel an affinity for working on a cause (as well as engaging more senior members in the process), and working in close alignment with component relations and government affairs staff in a national organization (and how that collaboration leads to successful advocacy outcomes). Find out how the American Academy of Pediatrics state government relations program is carried out as a best practice from which all can learn. Duration 1.5 hours. 1.5 CAE credits. Location: Chicago IL. More info/register – free for Association Forum members only.

Host: Association Forum

Presenter: Jim Pawelski, director, division of state government affairs, American Academy of Pediatrics


Thu 7/20 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Reston VA. More info/register.

Host: Billhighway


Thu 7/20 at 1 p.m. – 7 Steps to the Right LMS for Your Association

Walk through a time-tested, 7-step process for selecting a learning management system and tips for successful software implementation. Understand how to lead your organization in choosing the right learning technology and get a checklist of key issues and questions to consider when running a successful selection process. Duration: 1 hour. 1 CAE credit. More info/register.

Host: Tagoras

Presenters:

  • Celisa Steele and Jeff Cobb, co-founders, Tagoras
  • Ashwin Tutak, Naylor Association Solutions

Thu 7/20 at 5 p.m. CT – Association Forum Young Professionals Happy Hour (Chicago IL)

Looking to grow your network and meet other young professionals in the association world? Come join your fellow YP SIG Chair and Co-Chair for some casual, happy-hour networking. Open to all Association Forum members under the age of 30. More info.


Fri 7/21 at 1 p.m. – Playing to Win with Intelligent Content: How to Create Topical & Evergreen Content at Scale

​Learn how organizations have rethought their content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer term ROI. Find out how to break out of the struggle of justifying content that goes through a short commission-publish-forget cycle. Get practical tips for getting started today. More info/register.

Host: American Marketing Association

Presenters:

  • Matt Dion, CEO, Mintent
  • Noz Urbina, founder, Urbina Consulting

Save the date: Thu 7/27 at 12 p.m. – Beat the Heat with Auto-Renewals: They’ll Keep Your Staff Cool

Your members live in a subscription economy. Many of them pay auto-renewing monthly fees to watch movies, listen to music and cook dinner. Would some of them do the same for association membership? The data says yes. Find out if auto-renewal membership is right for your association. Learn about the benefits, the pitfalls, and how to get started and/or optimize your current auto-renewal and monthly installment processes. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

  • Teri Carden, Founder, ReviewMyAMS
  • Kyle Bazzy, Director of Growth, Billhighway

That’s all I have for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons image by Josh Jones

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