Association Brain Food Weekly: 7.7.17

learning events for the association community

Your weekly list of free webinars and events for the association community…

learning events for the association community

Many of us, after enjoying a four-day weekend, now have to reconcile ourselves to the usual two-day affair. Luckily, you can make your weekend feel longer than it really is by seeking out newness. This article from Science of Us explains how our perception of the passing of time works.

If you’re wondering how AI will change the way your organization interacts with members and customers, check out this panel discussion (video) or its recap about the future of AI and the customer experience.

I’m not worried about being replaced by AI because I have intuition, emotional intelligence, and social intelligence plus the creativity to make sense of and connections between all the things I know and sort of know. Basically, I have good human skills and I bet you do too.

Many of us will be okay according to this Aeon article because “human jobs in the future will be the ones that require emotional labor: currently undervalued and underpaid but invaluable.” Buff up on the Golden Rule, get your soft skills sharpened and put your ego in check if you want to make a good living in the future.

I worry about all the young people who spend hours every day playing video games, working in crap jobs, and not having the drive to make anything of their lives. What will become of them? On the other hand, video games can also inspire and help people explore new skills, like these kids from Northern Ireland who use Minecraft to learn about architecture and construction. Wow. Now, that’s cool.

If your association is only using your learning management system (LMS) for online courses and other professional development programs, you’re missing out on additional ROI, says WBT Systems. They suggest ten additional and unconventional ways to get more value from your LMS.

I’m intrigued by the Patreon platform—it provides a way for fans to support creatives, like one of my favorite podcasters, with small monthly donations. Billboard says, “In 2016 there were 35 Patreon creators who made more than $150,000.” And this year, Patreon is on track to facilitate $150 million in payments to creatives—another example of the collaborative economy where the middleman is replaced by a technology platform.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 7/11 at 2 p.m.* – Is the Imposter Complex Holding You Back? (Association Chat)

Impostor Complex is the number one thing that keeps people from activating their brilliance, stepping into what’s possible for themselves and their lives, and keeps people from their dreams. Join us on Association Chat as we talk about the fears that are holding us back and the way to move past them. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Guest: Tanya Geisler, certified Life and Business Coach (CPCC), TEDxWomen speaker, and writer

*All times are Eastern Daylight Time unless otherwise noted.

Tue 7/11 at 3 p.m. – Include Is a Verb (Association Chat)

Please join this Q&A and discussion with thought leaders in diversity and inclusion discussing newly released research on D + I issues facing the association industry. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury


  • Jessica Pettitt, diversity and change management speaker and consultant, Good Enough Now
  • Joe Gerstandt, consultant, freedom fighter, freak-flag flier
  • Sherry Marts, Ph.D., CEO, S*Marts Consulting LLC

Wed 7/12 at 12 p.m. – The Digital Black Box: Using Technology to Bring New Sales

Are you seeing disconnects between the marcom team’s activities and how registrations, product purchases, or course enrollments are showing up? Is it time to evaluate the effectiveness of your standard email sequence before every event? Do you want to know exactly where your website leads originate? Hear how marketing automation is a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social, and more—so that you can understand buying signals. Duration: 1 hour. 1 CAE. More info/register.

Host: ASAE

Presenter: Adam Higgins, martech consultant, HighRoad Solution

Wed 7/12 at 12 p.m. CDT – Chapter Roundtable in Chicago

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Chicago IL. More info/register.

Host: Billhighway

Wed 7/12 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

The historical, financial, social and demographic data in your AMS is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data; identify which data to mine to improve your member’s experience; and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium

Wed 7/12 at 1 p.m. – The Rise of Artificial Intelligence in Events

Chatbots, deep learning, concierge apps, big data—Artificial intelligence (AI) will soon revolutionize the events industry, play a pivotal role in growing your event, and change how we experience live events. Learn about the correct way to use AI for your event, save on your temporary staff by using AI, engage attendees and leverage untapped marketing opportunities, and deliver better ROI to exhibitors. More info/register.

Hosts: EventMB and Eventbrite

Presenter: Julius Solaris, editor, Event Manager Blog

Wed 7/12 at 2 p.m. – Moving from Talk to Action on Diversity & Inclusion

Join the authors of the recently released whitepaper, Include Is a Verb, to learn how to move your organization from talk to action when it comes to authentic diversity and inclusion (D+I). Learn about the barriers that stand between words and action on D+I, how to lead D+I change with the audiences you serve, and concrete steps you can take to have an immediate, positive impact on D+I in your organization. 1 CAE credit. More info/register.

Host: Wild Apricot


  • Elizabeth Engel, M.A., CAE, CEO and chief strategist, Spark Consulting LLC
  • Sherry Marts, D., CEO, S*Marts Consulting LLC

Wed 7/12 at 2 p.m. – Speak A/V: Tricks & Tips to Make You Sound Like a Pro

Learn about the three types of equipment needed to enhance audio visual productions. Find out what key elements are needed for an RFP for audio video. Learn how to read a quote and compare it to another. Duration: 1 hour. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Lynne Wellish, CMP, CHSE CHO, consultant and hospitality educator, Triage Meetings and Events

Thu 7/13 at 10 a.m. – Coffee, Tea, and PD!

Some associations are resource rich, others are not.  No matter your bank of available resources, let’s share so we increase our collective pool of inexpensive and/or FREE PD resources (and opportunities).You do not have to be a PD professional to join the conversation. More info/register.

Host: ASAE Professional Development Section

Thu 7/13 at 11:30 a.m. – Association Technology Consolidation: Protect Your Organization’s Interests

In the past year, more than $700m has been invested in association technology companies. The effects of high finance on your organization and its members are profound, even though we may not see them on a day to day basis. Your best opportunity to defend your association’s interests is to understand the motivations of investors, the mechanics of investments, and the effects of financial deals on the technology companies you do business with. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Ben Martin, CAE, founder of, a news site that tracks investor activity in the association and not-for-profit technology sector.

Thu 7/13 at 12 p.m. – When Less Is More: Writing Enticing Headlines, Subject Lines & Digital Posts (Washington DC Idea Swap)

To connect with your members and stakeholders, you must be able to write short, snappy copy and take a less is more approach. Learn how to “write short” by improving the quality of your short copy in subject lines for email messages, article headlines, and social media postings. Duration: 1 hour. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Leslie O’Flahavan, author and owner of E-WRITE

Thu 7/13 at 12 p.m. – Ask the 401(k) Nerds

Many employers that sponsor 401(k) plans are unaware of their responsibilities and the risks they need to manage. Learn how to address your retirement plan pain points, hear about key plan-related risks and concrete ideas for managing them, and take away practical ideas for boosting your retirement plan success. Duration: 1 hour. 1 CAE credit. More info/register.

Host: ASAE

Thu 7/13 at 2 p.m. – Live Event Best Practices for Cutting-Edge Design Trends

Learn marketing tactics to communicate and drive attendee interest. Freshen up your event with formats that encourage interaction, engagement and creativity. Connect with your attendees through shared values, meaning making, and unique trends with a keen philanthropic focus. Learn which emerging tech and data trends are gaining popularity in meetings. More info/register.

Host: Smart Meetings

Presenter: Katie O’Brien, VP, experience design, FreemanXP

Thu 7/13 at 3 p.m. – How to Train Your Board (Loudon County VA Idea Swap)

Sometimes board members don’t seem to remember there’s a distinction between their role and staff’s role. If this sounds like your association, join this interactive session covering the best ways to not only orient but also train your board for peak performance. Learn some tips and available resources to help you get your board on the right lifelong learning path. 1 CAE credit. Duration: 2 hours. Location: Sterling VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Eileen Johnson, CAE, partner, Whiteford, Taylor & Preston L.L.P.

Save the dates:

Tue 7/18 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 7/19 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 7/20 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour.

More info/register for Washington DC.

More info/register for Alexandria VA.

More info/register for Reston VA.

Host: Billhighway

That’s all I’ve got for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons image by Steven Kamenar

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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