Reads of the Week: August 31, 2012

If I had to pick one blog to take with me to a deserted island, it might be Brain Pickings. Maria Popova is a curator like no other, bringing us fascinating posts about creativity, knowledge, science, art, culture, and more. She describes herself as “an interestingness hunter-gatherer and curious mind at large.” That’s what I want to be when I grow up.

Somehow I stumbled upon a post of hers from earlier this year: A 5-Step Technique for Producing Ideas circa 1939. She writes about James Webb Young’s method for “a productive creative process, touching on a number of elements corroborated by modern science and thinking on creativity: its reliance on process over mystical talent, its combinatorial nature, its demand for a pondering period, its dependence on the brain’s unconscious processes, and more.” Popova’s links within this post will take you down an “endless rabbit hole of discovery.”

John Perry would approve of the time I spend procrastinating over at Brain Pickings. He does the same thing all over the web. In his Wall Street Journal article, How to Be a Better Procrastinator, he says, “The truth is that most procrastinators are structured procrastinators. This means that although they may be putting off something deemed important, their way of not doing the important thing is to do something else. Like reading instead of completing their expense report before it’s due.” Exactly!

Steve Buttry may have written this post for journalists, but it shows the potential Twitter has for all kinds of professions and organizations, ahem, associations, I’m talking to you. I’m willing to bet that you’ll find something that resonates with your digital strategy in 10 Ways Twitter is Valuable to Journalists.

Dr. Susan Weinschenk (aka @TheBrainLady) writes about 47 Mind-Blowing Psychological Facts You Should Know About Yourself. I admit, I’ve only read about ten of these facts. I’m slowly savoring them. They’re part of her series of “100 things you should know if you are going to design an effective and persuasive website, web application or software application.” I don’t do any of those things, and maybe you don’t either, but, like me, you might be in the business of persuading. Soak it up!

I have a love/hate relationship with the word “awesome.” I have no problem using it when I see a sight that inspires awe, like the landscape of southern Utah. But too often we – yes, me, you, and everyone else we know – reach to it because we’re too lazy to find another word. It’s become shorthand. “Awesomesauce” used to be really special, but now it’s slathered indiscriminately.

In The Unfortunate Culture of Awesome, Deanna Zandt laments how “awesome” has taken over our social lives. “We are creating wittier, snappier, sometimes angrier, humblebraggier avatars. Everything is awesome.” (Yeah, I had to look up “humblebraggier” too.) I’m reminded of the Louie Herr post I featured last week: That’s Not the Real Me: How Vanity Sabotages Facebook Advertising.

Zandt misses the ordinary, little bits of life that people used to share more regularly. “Maybe it’s not critical to my existence that I know you like Chobani yogurt, but together with lots of other pieces of information, I can see what kind of person you are. And that’s critical for developing relationships with one another, digitally or otherwise.” Just so you know, I had cheesy grits for breakfast, and will probably make a smoothie after publishing this post.

Happy Friday!

Park Avenue, Arches National Park, Moab, UT
Now, that’s awesome. A hike through Park Avenue, Arches National Park, Moab, UT.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

%d bloggers like this: