Reads of the Week: February 22, 2013

Last night I went to Ignite Raleigh where the speakers, including a few of my friends, delivered a mix of inspiration, entertainment and education. Even better, the nonprofit partner for the evening was one of my favorite organizations: the Food Bank of Central and Eastern North Carolina.

One of the original founders of the Triangle’s Ignite movement is Jeff Cohen. Jeff holds a special place in my heart because he arranged a welcome lunch for me when I moved to Raleigh. The power of Twitter! In one of his latest posts, he explains how to use social media to reduce the power of silos in your organization. He says “B2Bs <like associations> approach social media the same way they approach other parts of their business. With silos…Social media starts in a silo, usually in the marketing or PR department. And don’t even get me started on technology silos where company data lives in different systems depending on the function.” Sound familiar? He’s got some great ideas on how to tear down those walls.

Here’s more advice on how to help your organization’s content marketing efforts by encouraging more collaboration between your sales and marketing teams. Mark Sherbin at the Content Marketing Institute writes, “Marketing’s role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having these conversations face-to-face for decades, so who better to tap as a resource to inform your content marketing strategy and tactics?” He tells you how to start that collaboration and provides several questions to ask your sales team.

Wacarra Yeomans at MediaPost provides tips on building a 12-month editorial calendar. “While the imperative to respond to trends and conversations as they pop up prevents us from ever setting the calendar in stone, taking the time to plan can help us avoid roadblocks – and writer’s block – throughout the year.” If you feel like you missed out on Valentine’s Day, you should definitely check this out.

Thank you, Augie Ray, for introducing me to The Secret Door. Oh, the places I have been! The Secret Door “is earning media and consumer attention not by begging for likes on Facebook but by giving them something to talk about.” The window and door company Safestyle UK (and their creatives) are the geniuses behind it. “The Secret Door demonstrates that even a company in the relatively mundane category of home supplies can still become buzzworthy with a little creativity.” Because of this cool marketing campaign, the next time I’m in London, I am finding Gordon’s Wine Bar.

Feeling a little vulnerable with all the hacks going around? Oddballs taking over the Twitter accounts of Jeep and Burger King. A building in Shanghai full of hackers attacking Apple, newspapers and god knows who else. Rebecca Greenfield at The Atlantic tells us “how to avoid getting spear-phished by China’s hackers.” You don’t have to be technically savvy to follow her advice, just aware and suspicious. As one malware expert said, “Users are the front line defense. We need every user to have a little paranoia about email.” 

Are you bold and creative? Do you want to be part of the select group who tests an early version of Google Glass? Get in your application, along with $1,500 to Google and maybe I’ll see you walking around town looking like a cyborg. 

It’s National Sweet Potato Month. I love sweet potatoes. I’m in a good state to love sweet potatoes. North Carolina produces about half the sweet potato crop in the U.S. We’re number one, yeah! Last weekend I made a delicious sweet potato and turkey shepherd’s pie – healthy comfort food. Give it a try!

Ooh, look, it’s The Secret Door!   The Secret Door

The Secret Door is presented by Safestyle UK

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

One thought on “Reads of the Week: February 22, 2013”

  1. Deirdre: Hope you are doing well and enjoyed Ignite. I was out of town and couldn’t make it. Thanks for the shout-out and the link to my blog post.


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