The weekly list of free educational events and resources for the association community…
Workforce development. If you want to attract Gen Z to your association and industry, TopClass LMS suggests hosting a career exploration website and offering introductory education and credentialing programs. They share association examples of both for your inspiration.
Online education. Fíonta explains why it’s time to invest in online learning and microcredentialing programs. They also offer advice on differentiating your online education programs from the growing competition.
AMS data security. Aptify describes how association management software (AMS) should support your cybersecurity efforts and protect member data. Their guide suggests technical criteria to consider when researching AMS vendors and putting together an RFP, plus a reminder about good security practices.
Association boards. Ten years ago, Jeff De Cagna introduced a radical idea to the association community. He advised association boards to adopt a new and essential responsibility: the duty of foresight. At Naylor’s Association Adviser, he recalls the genesis of this idea (remember Blackberries?) and why its adoption was (and is still) necessary.
SEO. Last week, I featured a post about the ranch-style SEO strategy by Bernard Huang at Clearscope. Ranch-style SEO focuses on granular (not general), targeted and thoughtful pieces of content—my specialty, by the way. In his follow-up post, Bernard explains how to implement ranch-style SEO.
Education revenue. D2L suggests four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. They also include tactics throughout the guide for improving the attractiveness and effectiveness of your online learning programs and portfolio.
“Greater good” value proposition. Here’s one to mull over. Sherry Budziak at .orgSource shares snippets of a conversation between Garth Jordan of AAHA and Sharon Rice of .org Source about shifting an association’s purpose and value from member self-interest to greater societal good—especially important in a time of declining trust in traditional institutions.
You never grow old at the table
Get your hands on tilefish if it’s caught in your area. Substantial and tasty, although the bones are a bitch to pull out. We enjoyed this recipe for pan-seared tilefish with mushrooms. I omitted the potatoes but went way heavy on the mushrooms, onion and asparagus. Cook them all at once in one pan, there’s no need for the recipe’s fussiness. I also added garlic, herbes de Provence and fennel pollen.
One of our standbys when yellowfin tuna is in our weekly seafood share: pan-seared tuna with avocado, soy, ginger and lime. Skip the sugar in the recipe. On the side, the ubiquitous roasted broccoli with red onion and garlic powder—making it again tonight.
On Sunday, I made a big batch of pork Milanese for unexpected dinner guests, plus had some left over for tailgating sandwiches at the Canes successful playoff game 5. On the side, roasted sweet potatoes and butternut squash with red onion, smoked paprika, cayenne and garlic powder. Plus, a sauté of chard and radish greens with red bell pepper, red onion, garlic, dried cranberries and ham broth.
If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.
If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.
Fri 5/3 at 10 a.m. – Association Revenue Generation (Coffee with Innovators: Association Design Circle)
We are association people who welcome diverse perspectives and all experience levels. We meet on the first Friday of each month. Each session will have a featured facilitator and new theme. We share ideas through connection. The vibe of the circle is thoughtful, casual, and kind. More info/register.
Host: Product Community
Guest facilitator: Sean Soth, Chair of the Professionals for Association Revenue and Executive Vice President Strategy and Partnerships, Society for Clinical Research Sites
*All events are online at Eastern Daylight Time unless otherwise noted.
Fri 5/3 at 1 p.m. – Talk with CAEs
An online space for CAE candidates to ask questions about the CAE (e.g., exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) and current CAEs to share their knowledge and experience with the exam. More info/register.
Facilitators:
- Aaron Grau, CAE, President, Global Association Partners
- DeeJay Hastings, CAE, Executive Consultant, LEWIS, LLC
Fri 5/3 at 1 p.m. – Co-Creating Community Agreements: Fostering Collaborative Accountability
Top-down approaches, like ground rules, often lead to disengagement and hinder innovation by overlooking valuable group insights. Learn actionable skills to develop dynamic community agreements. Through collectively establishing norms and values, community agreements promote equity, address power dynamics, foster inclusivity, and harness collective wisdom. More info/register.
Host: Event Garde
Fri 5/3 at 4 p.m. – Conscious Leadership
The people in our organization can be the hardest part or the best part of our jobs, depending on the leadership and communication style we bring into our organizations. Our chosen leadership and communication style can also have a direct correlation to our health and personal well-being. Conscious leaders are shifting from unconscious attitudes, behaviors and reactions to conscious attitudes, behaviors and reactions. We can break old patterns and build new ones. Learn techniques and practices that will support you in making the shift to a new way of leading and living. More info/register.
Host: Fridays@4
Speaker: Tara E. Bishop, CAE, Deputy Chief Executive for the National Council of University Research Administrators
Mon 5/6 at 8 a.m. – The Leadership Journey of Khanh Vu (Radio Free 501c, the podcast of Rogue Tulips Consulting)
Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).
Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting
Guest: Khánh Vũ, CEO, Society of Asian Scientists & Engineers
Tue 5/7 at 12 p.m. – PowerBI: Basics to Advanced (Data Analytics Network)
Hear tips for getting started with PowerBI and making the most of your data. Watch advanced visualization demos. 1 CAE credit. More info/register.
Host: Data Analytics Network
Speakers: Evan Reid with ASHA and Christin Berry with ASAE
Tue 5/7 at 1 p.m. – Bust Those Silos! How Your Digital Storytelling Can Foster Internal Cooperation
One of the major challenges for communicators and marketers in organizations is internal silos. Learn how to position digital communications as a means to address organizational frustrations, use the lens of digital storytelling to address and correct internal challenges, and leverage digital storytelling for operational success. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Michael Hoffman, Co-Founder and CEO, Gather Voices
Tue 5/7 at 2 p.m. – What is AI Good for Anyway: Meeting Planner Edition
Learn about specific applications of Generative AI in the meetings space, using AI to improve event outcomes, managing AI and data privacy concerns, and steps to take to protect privacy and proprietary data. More info/register.
Host: Smart Meetings
Speakers:
- Alexa Berube, co-founder, Reposite
- Nick Borelli, instructor, PCMA Event Leadership Institute, and marketing director, Zenus Inc.
- Amy Kramer, Innovation Leader, Maritz
Wed 5/8 from 9 a.m. to 12 p.m. – Revenue Driving Learning Strategies: How to Engage and Maintain Candidates and Members with the Right Learning Programs (Chicago IL)
Hear how organizations are effectively cultivating revenue-generating lifelong learning ecosystems and resources. Learn about integrating a comprehensive learning framework into your revenue strategies and various learning tools and techniques to support candidate and membership goals. Location: Chicago IL More info/register.
Host: Certification Network Group
Speakers:
- Jessica Dangles, Executive Director at the Certification Board of Infection Control & Epidemiology
- Katie Hoenicke, Senior VP of Product Management at CompTIA
- Kathy Kelly, Chief Assessment Officer at Inteleos
- Ashish Rangnekar, CEO and Co-Founder of BenchPrep
- Jake Schoch (moderator), Enterprise Account Executive at BenchPrep
Wed 5/8 at 11 a.m. – Real + Artificial Intelligence = Success: How to Collaborate Effectively in an Increasingly Automated World
Generative AI is here to stay—and it is already changing the way we all work–but how you choose to use it can make all the difference in the world. Learn how best to take advantage of recent advances in generative AI by thoughtfully applying such tools to help solve real world problems and advance your organization’s mission and vision. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Tobin Conley, CAE, CIP, Director, Research and Learning/Senior Strategic Consultant, DelCor Technology Solutions
Wed 5/8 at 12 p.m. – Beyond the Focus Group: Research Tools From Old School to New Tech
Learn how to measure what’s working, what isn’t, and tailor your internal communications (IC) activities accordingly. Hear how to connect IC to the practice of audience research. Find out about significant shifts and changes in research over the past 20 years; contemporary research tools, including their use for PR & IC; how different platforms can be used to convey findings effectively; and how to adapt internal communications to your workforce. More info/register.
Host: L-12 Services Corp.
Speakers:
- Jessica Broome, Founder, Southpaw Insights
- Lizabeth Wesely-Casella, Founder & CEO, L-12 Services Corp.
Wed 5/8 at 1 p.m. – The Art of Hotel Negotiations
Understand what parts of pricing are negotiable and non-negotiable. Learn how to secure the best deals for your events. From room service to maid service, discover strategies to align hotel services with your event’s needs for an optimal guest experience. Learn crucial questions to identify and avoid surprise fees, and protect your budget and streamline your negotiation process. Hear how to effectively collaborate with hotel sales teams, even if they’re industry newcomers, and ensure your negotiation process remains smooth and successful. 1 CMP credit. More info/register.
Host: Prevue Meetings
Speakers:
- Victoria Batten, Regional Director of Sales & Marketing, North America, Langham Hospitality Group
- Jaclyn Bernstein, President & Partner, Empire Force Events
- Anne Gorman, Vice President, Sales & Marketing, streamlinevents
Wed 5/8 at 2 p.m. – 2024 CQ Election Watch: US Senate Campaigns
Get insights about what to watch in the Senate race this year, key players, and how to prepare. More info/register.
Host: CQ
Speakers: CQ and Roll Call reporters Daniela Altimari and Mary Ellen McIntire
Thu 5/9 at 11 a.m. – Masterclass in Event Marketing: Transform Your Strategy with the 9-Point AI System for Content and Lead Generation
Delve into the power of AI-driven strategies to attract and engage your target audience effectively and learn to craft compelling content that enhances attendee and exhibitor acquisition. Get hands-on with tools that automate and optimize marketing efforts, from dynamic email campaigns to sophisticated retargeting strategies. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Bill McGlade, President, Community Leaders Institute & epIQ Creative Group
Thu 5/9 at 12 p.m. – Tips to Prepare for ‘Out Of Office’
Are you thinking, “It’s too much work to take a vacation!” The relaxation and memories a vacation brings can be overshadowed by your workload today and when you return. Learn how to prepare yourself and your team for your time away and ensure an easy transition when you return. More info/register.
Host: Achurch Consulting
Speaker: Maria A. Negron Kneib, Esq., legal advisor, Achurch Consulting
Thu 5/9 at 1 p.m. – How to Guide Your Association Through Major IT Change
Whether you’re migrating to a new AMS, switching MSPs, or rolling out a new fleet of laptops, major IT changes require more than a methodical technical implementation to be successful. Learn the human side of implementing new technology. Find out how to create IT champions within your organization, minimize disruption and maximize adoption. Hear about real examples of successful project plans for associations. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Heinan Landa, Founder & CEO, Optimal Networks
Thu 5/9 at 1 p.m. – Overcoming Committee Challenges with Governance Technology
Hear about traditional committee management challenges and pitfalls. Learn how governance technology can be used to empower committees to make their crucial contributions to an association’s overall governance with ease. 1 CAE credit. More info/register.
Host: ASAE
Speakers:
- Jordan Castel, Association Governance Consultant at OnBoard
- Kevin Karas, Board Governance Manager of the Yoga Alliance
Fri 5/10 at 4 p.m. – Networking Discussion: What Has Your Organization Done to Prepare for Crisis or Disaster?
May is Disaster Preparedness Month. What has your organization done to prepare? Do you have challenges to share with colleagues who may be able to help you solve problems? Are you well-versed in disaster planning or have you experienced a crisis at work that you can share with others? Join your association and nonprofit colleagues for an open discussion about disaster preparedness. More info/register.
Host: Fridays@4
Facilitator: Shelly Trent, Fridays@4 president
Wed 5/15 at 11 a.m. – How to Do a Finance Assessment & Find Process Improvement
Learn about the signs for needing a finance and accounting team assessment, how to approach the assessment with team members, ideal times to perform the assessment, and steps performed during an assessment. Hear about the types of observations that may come out of an assessment along with recommendations, including new organization charts. 1 CAE credit. More info/register.
Host: UST Education
Speakers: Jared Basco, Senior Manager, and Colleen Smith, Principal, O’Connor Consulting Services
Wed 5/15 at 12 p.m. – AWTC Technology Innovation Award Spotlight with Megan Cottrell
The AWTC Technology Innovation Award honors an individual in an association for their novel use of technology or introduction of innovative technological solutions. This recognition spotlights those who have found inventive applications for technology that substantially impacts internal or external stakeholders and moves their association forward. Join us to learn about the Digital Strategy Project that CREW Network embarked on and how the 2023 Honoree, Megan Cottrell, led her organization through this incredible transformation. More info/register.
Host: Association Women Technology Champions
Wed 5/15 at 12 p.m. – Visualizing Your Data Reality with Dashboards
Staring at excel spreadsheets wondering how you’re supposed to show ROI, LTV, CAC and the rest of the alphabet ratios when asked how things are going with your marketing efforts? The challenge isn’t figuring out what you want to measure—you’ve got that down pat—the trouble is figuring how to build the right reports easily. Walk through a simple framework pairing strategy with application and see how to build sophisticated reports and dashboards connecting your association data to marketing behavioral data effortlessly. More info/register.
Host: HighRoad Solutions
Speakers: Chandler Miller, Sr Digital Advisor, and Aimee Pagano, Director of Programming, HighRoad Solutions
Wed 5/15 at 12 p.m. – The Art of Member Retention: Proven Strategies for Associations
Explore practical strategies to keep members satisfied and loyal. Hear about personalization and why engagement is so critical, navigating member engagement challenges, strategies for engaging and retaining members, and value creation for lasting member retention. More info/register.
Host: NX Unite / Nexus Agency
Speakers:
- Jay Daughtry, Client Engagement and Content Creation at Fonteva & Protech
- Amanda Lea Kaiser, Member Engagement Speaker and Author at Kaiser Insights LLC
- Scott Oser, President at Scott Oser Associates
- Isabelle Perreault, Founder and CEO at Differly
Thu 5/16 at 12 p.m. – Member ROI Group
The live discussions will be predominately in CAE education domains related to member ROI on the first and third Thursdays of the month with some exceptions. 1 CAE credit. More info/register.
Host: Ed Rigsbee
Thu 5/16 at 1 p.m. – How to Maximize Learner Engagement in Continuing Education and Professional Development
Learn about the cognitive, emotional, and behavioral dimensions of learner engagement and techniques to foster engagement along all three dimensions before, during, and after learners interact with your professional development programs. Get ideas for activities and approaches to foster engagement as you promote your offerings; as you design, develop, and deliver them; and as you work to support ongoing learning and retain those individuals as customers. 1 CAE credit. More info/register.
Host: Tagoras / Leading Learning
Speakers:
- Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
- Thomas Melum, senior customer success manager at BenchPrep
Thu 5/16 at 1 p.m. – Implementing AI Tools for Marketers & Advertisers
Learn about intuitive, powerful AI tools designed specifically for the unique challenges of marketing & advertising, including search optimization, email, content generation, dynamic imaging, and audio editing. These tools are crafted to enhance your effectiveness in marketing, advertising, and communications across diverse members and markets. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Erica Salm Rench, MBA, COO, Rasa.io
Fri 5/17 at 3 p.m. – The Informal Consultants Networking Extravaganza
This monthly networking meeting is by consultants, for consultants. Feel free to suggest topics or questions for discussion. This meeting is self-organized by the consultant community, not an official ASAE event (meaning an event organized by ASAE staff). More info.
Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.
Creative Commons licensed photo by Wes Hicks via Unsplash
Amazon and AssociationBrainFood.com links allow me to earn a royalty on any sales or leads that result from clicking. Thank you!
Association Brain Food 