Association Brain Food: 9.20.24

The weekly list of free educational events and resources for the association community…

dirt trail leading into a dark pine forest – inspiration for my weekly list of free educational events and resources for the association communityOn my schedule. On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Whether you work for an association or industry partner, please make the time to understand the implications of this bill and the actions you can take to help defeat it.

Membership app adoption. Clowder provides advice on increasing the adoption of your membership mobile app. They identify six common mobile engagement strategies and share tactics for implementing them.

Motivation to learn. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners.

Microlearning. eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your association’s education portfolio.

Community. Reflecting on his stay in India, Dean West of Association Laboratory defines the real value associations offer: “to join, congregate, or otherwise build relationships with peers… to participate in a community.” Don’t rely on membership, people are the solution. Focus on the emotional aspects of community by understanding what members and non-members find meaningful in their participation in your association.

Non-dues revenue. Lori Zoss-Kraska and Bruce Rosenthal share key themes from the non-dues revenue sessions at ASAE’s Annual Meeting and their conversations with other attendees.

AI for associations. Need to sharpen your knowledge about AI? Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations, plus an introduction to AI for associations and a guide to developing an AI strategy.

Student membership. Rachel Mace at Association Analytics examines the external factors driving the decline in student memberships and alternatives to student membership that might do a better job of engaging Gen Z.

Time management. Jonny Thomson at Big Think talks with Oliver Burkeman, author of Four Thousand Weeks: Time Management for Mortals, about the sixth century Rule of Saint Benedict. The Rule is “a sort of model of moderation and rhythm that finds time for work, time for prayer, and time for rest.” Because “you will never achieve everything there is to achieve… you have to decide what to exclude from your finite life’s passing.” Decide how long you want to work on something. When time is up, stop working on that task, that’s it.

Conferences. Julius Solaris shares what he loved about the Connect Marketplace event—ideas to consider for your association’s next conference. Chaviva Gordon-Bennett at Bizzabo explains why smaller conferences are making a bigger impact than large ones.

Extra credit

Should we use a carousel for our website? | by Jared Smith (hat tip to Deanna Marchetti, a fellow attendee at virtual Solutions Day earlier this week)

We may be close to rediscovering thousands of texts that have been lost for millennia. Their contents could reshape how we understand the ancient world. | by Justin Germain, Works in Progress

A devastating bipartisan report on global threats and American weakness is met with indifference by both parties and candidates. | by Walter Russell Mead, The Wall Street Journal (gift link)

Half of local U.S. labor markets won’t meet future workforce needs. The need for credentialing programs presents an untapped potential economic opportunity for associations. | by Anna Helhoski, NerdWallet (hat tip to the Leading Learning newsletter)

Why does the West not defiantly express solidarity with the women of Iraq, Afghanistan, or any nation that stands by while women are abused by religious extremists? Too often, we are throttled by cultural relativism. | by Yasmine Mohammed, The Free Press

You never grow old at the table

For Sunday dinner, I made roasted chicken Provençal, but with a few changes: a whole head of garlic, red onion instead of shallots, and nearly a cup of white wine/dry vermouth. On the side, mashed potatoes to soak up the yummy sauce and roasted broccoli with red onion, garlic powder, and red pepper flakes.

Another night, boneless pork loin chops with cranberry thyme sauce. Getting into autumn flavors! On the side, a throwback to summer: green beans with basil pesto, which was also our vegetable when we had jerk-pecan crusted pan-fried tilefish later in the week.


If you’d like to subscribe, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.


If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.


Fri 9/20 at 1 p.m.* – Talk with CAEs

An online space for CAE candidates to ask questions about the CAE (e.g., exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) and current CAEs to share their knowledge and experience with the exam. More info/register.

Lead facilitator: DeeJay Hastings, CAE, Executive Consultant, Lewis Association Consultants

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 9/20 at 3 p.m. – The Informal Consultants Networking Extravaganza

This monthly networking meeting is for full-time consultants who work with non-profits and associations. You don’t have to be an ASAE member to attend this consultant-organized event. This month’s agenda includes a discussion facilitated by Jeff De Cagna about the impact AI will have on association consulting work, and a conversation about getting the most out of your ASAE membership and naming ourselves the Consultants Collaborative to better represent our community within ASAE. More info.

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting


Fri 9/20 at 4 p.m. – Communication Audits, Analysis & Answers

Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. Learn how to conduct a communication audit and what to do with the results. Hear about the most common inconsistencies, a timeline for how to implement changes, and ideas for improving the effectiveness of your association’s visual and written communications efforts. More info/register.

Host: Fridays@4

Speaker: Denise Gavilan, owner of Gavilan & Associates LLC


Mon 9/23 at 8 a.m. – Cybersecurity for Associations (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Brian Scott, ClearTone Consulting


Tue 9/24 from 10 a.m. to 1:30 p.m. – Email Camp: Deliverability Domination

Find out how to overcome deliverability challenges so you can land in your fans’ hearts, minds, and inboxes. More info/register.

Host: Sinch Email


Tue 9/24 at 12 p.m. – Trends Talk: The Future According to Gen Z

Learn how Gen Z is driving innovation across industries—from tech and sustainability to mental health and digital culture. Discover the shifts in consumer behavior, social impact, and what brands need to know to stay ahead of the curve. More info/register.

Host: Sarah Sladek, Founder and CEO, XYZ University

Guest: Jenk Oz, Gen Z entrepreneur, founder of Thred Media


Tue 9/24 at 12:30 p.m. – Engage, Empower, Excel: Transforming Performance in the New Era of Work

Learn how to unlock your team’s full potential in the new era of work. Find out how to shift from traditional practices, such as performance management, to new ways of enabling performance with continuous feedback, recognition, and growth. Discover practical tips to empower managers and build high-performing teams, and strategies to drive exceptional results and create a workplace where employees feel valued and motivated. More info/register.

Host: Association Universe

Speakers: Adri Glover, Sr. People Operations Leader, and Radhika Samant, Chief Operating Officer, Bonusly


Tue 9/24 at 1 p.m. – How Open Access Will Affect Your Journal Strategy and Revenue

Learn about the White House directive that all U.S. taxpayer-funded research must be publicly available by December 31, 2025, including who is affected, how it impacts associations, and the timeline for implementation. Hear about new business models associations are exploring for life post-open access and processes organizations are using to develop new member benefits and generate non-dues revenue. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

  • Kate Fryer, CEO, Endocrine Society
  • Pam Harley, Partner, Clarke & Esposito
  • David Jackson, Executive Officer, ASPET
  • Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc.

Tue 9/24 at 3 p.m. – Making Informed Decisions: What You Need to Know Before Purchasing Technology for Your Association

Learn how to assess your organization’s unique requirements and set clear goals for your technology purchase; research and compare different vendors, including key questions to ask and red flags to watch out for; create a realistic budget and calculate the return on investment (ROI) for your tech purchase; successfully implement new technology and integrate it with your existing systems; and choose technology that can scale with your association and adapt to future needs. More info/register.

Host: Cadmium

Speakers:

  • Megan Shankle, Vice President, Client Relations, ISG Solutions LLC
  • Jessie Reyes, Director of Marketing; Melissa Roberts, Strategic Account Manager; and Sarah Sheinhorn, Solutions Engineer, Cadmium

Wed 9/25 from 9 a.m. to 2:10 p.m. – LMS Demo Days

Watch presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE

Presenters: TopClass LMS by ASI, Thought Industries, Blue Sky eLearn, BenchPrep, Freestone LMS by Community Brands, and D2L


Wed 9/25 at 9 a.m. – Activate: The Marketing Event for Event Marketers

Steal new ideas, blueprints, and playbooks from the best marketing minds in the world. No talk is longer than 10 minutes. It’s innovative ideas from thought leaders in the event industry to help you cut through the noise and get the marketing results you want. More info/register.

Host: Gleanin

Keynote: Seth Godin


Wed 9/25 at 10 a.m. – Global Policy Outlook: Elections, AI, Trade, and More

Hear about current and upcoming global elections and their potential implications, AI policy developments and their regulatory impact, trade policy, including sanctions and tariffs affecting international operations, and energy policy trends and their influence on global markets. More info/register.

Host: FiscalNote

Speakers:

  • Michaela Karamperi, Global Policy Specialist, FiscalNote Professional Services
  • Lucas Machado, Global Policy Advisor, FiscalNote Professional Services
  • Simantini Ray, Research Analyst, FiscalNote Professional Services
  • Eric Seipp, Associate Consultant II, FiscalNote Professional Services
  • Thomas Adlam (moderator), Senior Manager of Client Engagements, FiscalNote Professional Services

Wed 9/25 from 10 a.m. to 1:30 p.m. – Email Camp: Email Geek Supershow

Defend your title as an email geek with rounds of email marketing strategy and inspiration. More info/register.

Host: Sinch Email


Wed 9/25 at 12 p.m. – AWTC Meet & Greet

Connect with new faces in the association tech community/ Join us for a 30-minute welcome event to forge fresh connections and discover our vibrant slack community. More info/register.

Host: Association Women Technology Champions


Wed 9/25 at 12 p.m. – Building Capacity at the Top of the Funnel: Setting Up Your Paid Ads Strategy

Many teams tend to lean too heavily into the creatives and gloss over critical pieces like audience building and keyword selection that directly influence spending. Hear about a simple framework to formulate your digital ad strategy and how to set up, manage and report on the results of your campaigns in HubSpot. More info/register.

Host: HighRoad Solution

Speakers: Garra Swayne, Strategic Account Manager, and Kat Ybarra, Sr. Digital Advisor, HighRoad Solution


Wed 9/25 at 12 p.m. – The Four Most Common Barriers to Association Growth

Learn about the four most common structural barriers that can hinder your association’s growth. Find out how to spot the key indicators of stagnant growth, how they relate to these barriers, how these barriers are affecting your association’s vitality, and how to overcome these obstacles and transform them into drivers of sustainable growth. 1 CAE credit. More info/register.

Host: Halmyre

Speaker: Christine Saunders, Founder and President, Halmyre


Wed 9/25 at 12 p.m. – Election Season Essentials: Navigating Nonprofit Lobbying and Political Activity Rules

Get clear guidance on the often-misunderstood rules surrounding lobbying and political activities. Learn what constitutes lobbying, the distinctions between lobbying and political activity, and how these regulations impact public charities, private foundations, and other nonprofit organizations. More info/register.

Host: Your Part-Time Controller

Speaker: David Trimner


Wed 9/25 at 12 p.m. – Leveraging Research for Earned Media to Boost Your Association’s PR Efforts

Learn how to uncover compelling stories within your research findings and  connect your data to current industry trends and socio-economic landscapes to craft narratives that resonate. Hear how to set clear objectives, create a comprehensive strategy for releasing your research, and align your research goals with your organization’s broader objectives to maximize impact. Hear best practices for targeting media outlets, creating consumable content, and leveraging various platforms to spread your message. More info/register.

Host: OnWrd & UpWrd

Speakers: Colleen Gallagher, President & CEO, and Meghan Henning, Senior PR Strategist, OnWrd & UpWrd


Wed 9/25 at 12:30 p.m. – Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Learn how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results. Hear about real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond and buy. More info/register.

Host: Marketing Pro Pulse

Speaker: Jesse Simms, VP at Giant Partners


Wed 9/25 at 1 p.m. – Crystal Ball Predictions for the Future of Associations

Hear where associations can find new opportunities for partnerships, revenue, and growth; how inherent advantages with networking and connections can be better leveraged; what associations should be thinking about with in-person, virtual, and hybrid events; and how to repackage association content to achieve additional membership goals. 1 CAE credit. More info/register.

Host: Fonteva

Speakers:

  • Don Dea, Chair, Board of Directors, Guide Dog Foundation for the Blind & America’s VetDogs
  • Erin Fuller, FASAE, CAE, Chief Strategy Officer, MCI USA
  • Thad Lurie, CAE, CIP, Senior Vice President, Digital and Technology, American Geophysical Union
  • Rhea M. Steele, MS, FASAE, CAE, ODCP, Chief of Staff and VP of Strategy & Governance, School Nutrition Association

Wed 9/25 at 1 p.m. – Food Waste: How You Can Help Lessen One of Our Industry’s Most Vexing Issues

Learn how to save money and the planet by changing ordering procedures, enroll the chef in creative meal planning with less kitchen waste, engage your guests in minimizing food waste, donate leftover food with no risk, handle “push back” from caterers and venues, make a difference with composting, and tell the story in the media and with key stakeholders. More info/register.

Host: Meetings Today

Speaker: Nancy Zavada, CEO of MeetGreen


Wed 9/25 at 1 p.m. – Navigating Challenges for Women in the Meetings & Incentives Industry

Get a first look into the findings of a survey by Prevue and SITE’s Women in Leadership Committee, which sheds light on the specific hurdles faced by industry women in their professional journeys. Topics include finding the right balance, climbing the career ladder, breaking age discrimination barriers, addressing issues of sexual harassment, and the significance of leadership and mentorship. 1 CMP credit. More info/register.

Host: Prevue Meetings

Speakers:

  • Rhonda Brewer, Vice President, Sales, Motivation Excellence
  • Norma Dean, Director National Specialty Sales, Delta Air Lines
  • Anne Marie Rogers, Director of Meetings & Incentives, Direct Travel

Wed 9/25 at 1 p.m. – Quit Venting: The Hidden Costs of Sticking With Outdated Event Tech

Learn about the hidden costs of maintaining outdated event technology and how consolidating your event tech stack can lead to improved ROI, smoother operations, and elevated event experiences. Hear practical insights, real-world examples, and expert advice on making the transition to a more efficient and effective event tech solution. More info/register.

Host: Bizzabo

Speakers:

  • Angie Ahrens, Director, Global Events, MRI Real Estate Software
  • Clark Hager, Senior Director, Sales Engineering, Bizzabo

Wed 9/25 at 2 p.m. – 2024 Association Community Trends & Strategies

Hear about the latest trends and benchmarks from the 2024 Association Community Benchmark Report and discover game-changing community strategies to enhance member engagement and improve your online community’s performance. 1 CAE credit. More info/register.

Host: Higher Logic

Speakers: Tiffany Moule, Customer Advisor; Bekah Weidner, Sr. Consultant – Platform Advisor; and Kelly Whelan, Content Marketing Manager, Higher Logic


Wed 9/25 at 2 p.m. – Event Data + Sourcing Insights Straight from The Cvent Source

Based on event and sourcing data compiled from Cvent’s platform, hear analysis on what those data trends mean for event organizers. Get insights into top event markets, trends in meeting size and RFP response metrics, and shifts in event format and best practices for optimizing each type. 1 CMP credit. More info/register.

Host: MeetingsNet

Speakers:

  • Kelli Kopec, Senior Manager, Product Marketing, Cvent
  • Tanya Anderson Perry, VP, Sales & Marketing, FUSION Performance Group
  • Charlene Smith, Americas Regional Manager, GSMM, Global Events

Wed 9/25 at 2 p.m. – FBO Community September Virtual Meetup

Bring your pressing problems and look forward to an engaging conversation with your colleagues sharing their experiences and potential solutions. More info/register (ASAE members only).

Host: ASAE Finance and Business Operations Professionals Advisory Council


Wed 9/25 at 3 p.m. – Embracing Data Analytics to Reinvent Your Content Marketing

Standing out in a sea of digital noise these days requires more than just creativity—it demands a data-driven approach. Learn how to harness the power of data analytics and AI to transform your content marketing efforts with data-driven insights. More info/register.

Host: Association Analytics

Speakers: Bill Conforti, SVP of Strategy & Solutions, and Merritt Rohlfing, Sr. Marketing Manager, Association Analytics


Thu 9/26 from 9 to 11:30 a.m. – LMS Demo Days

Watch presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE

Presenters: Crowd Wisdom by Community Brands, Maple LMS, and Enigma Chat


Thu 9/26 from 10 a.m. to 1:30 p.m. – Email Camp: Omnichannel Smackdown

When you tag team your communications channels, it’s not even a competition. Learn how to get them working in beautiful harmony. More info/register.

Host: Sinch Email


Thu 9/26 at 11 a.m. – How to De-escalate Leaders in High-Stress, Business Situations

Learn a six-step process to get someone in a high-pressure situation to move from angry and frustrated to productive and cooperative, activate emotional intelligence you didn’t know you had, and forensically listen so people feel heard, seen and validated – even in a crisis. More info/register.

Host: Convincing Company

Speakers: Crisis Communications Expert Adele Gambardella and Retired FBI agent and Hostage Negotiator Chip Massey, Convincing Company


Thu 9/26 at 11 a.m. – Event Innovation: The Latest Event Trends You Should Steal

Learn the secrets trade shows, conferences and confex events are implementing, including immersive experiences, next generation digital displays, smart badges, and QR codes. More info/register.

Host: Grip

Speakers:

  • Ross Sudentas, CEO, ExpoFP
  • Allison Woodall, National Sales Manager, American Tradeshow Services
  • Hew Leith, SVP of Marketing, Grip

Thu 9/26 at 12 p.m. – Captain Your Launch: Mastering B2B Product Launches

Learn the key steps to crafting a launch strategy that aligns your entire organization—from executives to sales teams—around clear objectives and a unified market approach. Hear practical insights on setting the right launch objectives, defining target audiences, and tracking the KPIs that matter most. More info/register.

Host: Marchitect

Speakers:

  • Beth Caplow, VP of GTM and Portfolio Marketing, Forrester
  • Tamara Grominsky, PMM Camp

Thu 9/26 at 12:30 p.m. – Maximize Your Investment and Post-Event Potential: Turn Content into Revenue Streams and Member Value

Association events are a goldmine for content and sponsorship opportunities. Your annual conference can fill your content calendar while generating non-dues revenue to fund your content throughout the year, enhance member benefits by providing valuable continuous content, and offer industry partners richer options beyond simple brand awareness. Learn how to identify content that provides incredible member value, develop non-dues revenue models that work before, during and after your event, create a content calendar filled with engaging content, and use content to create FOMO to grow your annual attendance. More info/register.

Host: .orgCommunity

Speaker: Dan Turnbull, business development, WorkerBee.TV


Thu 9/26 at 12:30 p.m. – The Remote Workforce and Multistate Tax and Employment Law Compliance: What Your Nonprofit Needs to Know

Many nonprofits employ employees to work in multiple states and are faced with the challenging task of complying with a multitude of (often dissimilar) state tax laws and employment laws, including paid sick leave, family and medical leave, disability benefit, and/or wage and hour laws. Learn about considerations to be aware of when determining solutions to this complex topic, common pitfalls, and tips for ensuring compliance. Hear about specific types of policies your nonprofit may consider implementing for compliance and, if policies already have been implemented, how such policies may be updated to address evolving state laws and/or trends in your nonprofit’s hiring and retention practices. More info/register.

Host: Venable LLP

Speakers: Jennifer G. Prozinski, Walter R. Calvert, Hayley F. Degnan, and Meriem El-Khattabi, Venable LLP


Thu 9/26 at 1 p.m. – From Constraint to Opportunity: Leveraging Video for Business Growth With Minimal Resources

Hear about changing trends in consumer behavior towards video content and their implications for business strategies; different video types crucial for B2B growth, including product demos, customer testimonials, and explainer videos, and their significance in driving engagement and conversions; and strategies to produce compelling video content efficiently, optimizing impact while effectively managing resources such as time and budget constraints. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Peter Matejcek, CEO, INhouse Video


Thu 9/26 at 1 p.m. – Associations at Risk: 2025 Tax Reform Implications

Influential legislators and policy think tanks have called for taxing ALL tax-exempt organizations across the board, applying the 21% corporate tax rate to ALL non-donation net revenue. Membership dues, sponsorships, investment income, and educational program revenue are only a few examples of what is at risk. We must engage as a community now to help ensure this doesn’t happen. Learn about the policy landscape, implications of harmful taxes, and how we can act now to advocate for our community. More info/register—you don’t have to be a member to attend.

Host: ASAE

Speakers:

  • Sara Barba, Principal, Integer, LLC
  • Mary Kate Cunningham, CAE, Senior Vice President, Public Policy, ASAE
  • Jeff Evans, Director, Public Policy, ASAE

Thu 9/26 at 1 p.m. – Board Evaluations for Improved Director Effectiveness

According to OnBoard’s 2024 Boardroom Insights Survey, 17% of board members are considered ineffective by their peers. Learn how to leverage board evaluations to enhance the effectiveness of both individual directors and the entire board, objectively assess board and director performance, anticipate future challenges through practical futurism, and improve decision-making by understanding different problem-solving styles. More info/register.

Host: OnBoard

Speaker: Donna Hamlin, Managing Partner, Founder and CEO of BoardWise


Thu 9/26 at 1:30 p.m. – Not-So-Everyday AI: AI Assisted Certificate/Certification Program Creation in 60 Minutes or Less

Learn how to leverage AI to build a complete certificate/certification program from start to finish in just 60 minutes. From defining key competencies to generating exam questions, creating engaging content, and prepping candidates for success, we’ll guide you step-by-step through the tools and strategies that can streamline and supercharge your certification development process. More info/register.

Host: Dan Streeter, MissionFuel


Thu 9/26 at 2 p.m. – The Art of High-Impact Booth Graphics

Learn how to tell your brand story with high-impact booth graphics and the must-know details of the art production process. Whether you’re exhibiting in a portable, inline, or a large island display, get practical tips and strategies to help you stand out on the show floor with graphics that are a true reflection of your brand. More info/register.

Host: Skyline Exhibits

Speakers: Morgan Fletcher, Graphic Designer, and Matt King, Manager of Graphics Support, Skyline Exhibits


Thu 9/26 at 3 p.m. – Curious Leadership Shift #2: Mastering Operational Excellence

Explore how efficient systems and processes create the backbone for curiosity-driven leadership. Learn how to streamline operations without stifling creativity, enhance productivity, and align your team’s efforts toward achieving breakthrough results. Hear about the final critical shift: creating a Curious Culture that keeps your organization adaptable and forward-thinking. More info/register.

Host: Lateral Solutions


Thu 9/26 at 9 p.m. – Building a Consistent Practice of Foresight

Learn how boards, CEOs and other contributors can collaborate to build a consistent practice of foresight. More info/register.

Host: Philippine Council of Associations and Association Executives

Speaker: Jeff De Cagna, Executive Advisor, Foresight First LLC


Fri 9/27 at 1 p.m. – SEO Memorial Service: A Fond Farewell To Things That Don’t Matter Anymore

Hear clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes. Learn about a major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success, plus a practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast. More info/register.

Host: American Marketing Association

Speaker: Ryan Brock, Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works


Fri 9/27 at 4 p.m. – Open Discussion: How are you keeping political discussions civil at work?

Come prepared to share your organization’s plan on how to keep political discussions civil at work. Are political discussions prohibited? Are employees already taking sides? Share what’s happening where you work. More info/register.

Host: Fridays@4


Tue 10/1 from 9:15 a.m. to 4 p.m. – Wonk Week (Washington DC)

The leading conference for public affairs and advocacy professionals, offering deep dives into grassroots mobilization, lobbying tactics, knowledge management, PAC strategy, and beyond. Meet and learn from industry trailblazers and thought leaders, gaining actionable insights to elevate your organization. Location: Washington DC. More info/register.

Host: Quorum


Tue 10/1 from 11 a.m. to 6:30 p.m. – Empowering Revenue Teams with Go-to-Market Intelligence

As GTM strategies for B2B companies rapidly evolve, revenue leaders must be empowered with the latest insights and strategies to address new opportunities and challenges. Empower 2024 is built by GTM leaders for GTM leaders with separate and specific tracks curated for sales, marketing, and RevOps and roundtable working sessions focused on sharing actionable ways to build pipelines and achieve growth goals in 2024 and beyond. More info/register.

Host: SalesIntel


Tue 10/1 at 12 p.m. – 2024 Association Trends Study

Learn how association professionals are leveraging technology to provide greater member value, addressing the constantly changing needs of members, and how their attitudes and outlooks about technology have changed. Hear about the findings of the 2024 Association Trends Study and the transformational power of technology and its role in shaping the future of member engagement and association growth. More info/register.

Host: Momentive Software (formerly Community Brands)

Speakers:

  • Pam Loeb, Principal, Edge Research
  • Tirrah Switzer, Senior Director of Product Marketing, Momentive Software (formerly Community Brands)

Tue 10/1 at 12 p.m. – 2nd Annual Data Analytics Network Data Science Fair (Arlington VA)

We are recruiting data nerds to talk about their coolest project. And yes, we want you to create an old school science fair board as your visual! Can we count on you to tell your best data story at the Science Fair? Location: Arlington VA. More info/register.

Host: Data Analytics Network


Tue 10/1 at 1 p.m. – Webinar Wizardry Part 1: Engagement Tools to Keep Your Audience Hooked

Learn about key engagement tools that can transform a webinar from mundane to magical, ensuring high audience interaction; the effective use of interactive features like polls, quizzes, and chat functions to maintain audience interest throughout the webinar; and creating a webinar engagement plan that incorporates interactive elements to keep your audience engaged from start to finish. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Nicole Crabtree, Director of Events, and Reilly Moriarty, Marketing Manager, UST Education


Wed 10/2 from 9:15 a.m. to 3 p.m. – Wonk Week (Washington DC)

The leading conference for public affairs and advocacy professionals, offering deep dives into grassroots mobilization, lobbying tactics, knowledge management, PAC strategy, and beyond. Meet and learn from industry trailblazers and thought leaders, gaining actionable insights to elevate your organization. Location: Washington DC. More info/register.

Host: Quorum


Wed 10/2 at 11 a.m. – Planning a Successful Website Redesign from RFP to Launch

Is a website redesign in your future? Hear expert tips about how to get started, budgeting for a redesign, getting the best results, designing your RFP, and choosing the best partner. More info/register.

Host: Results Direct

Speakers: Laura Graham, Sr Solutions Consultant, and Cecilia Satovich, Executive VP, Results Direct


Thu 10/3 at 2 p.m. – A Journey Through Finance Digital Transformation

Hear from an association that has been transforming and automating their accounting procedures. This transformation has allowed the finance team to transition from number-crunching to becoming valuable financial resources for the entire association. Find out why they undertook this digital transformation, what components and resources made this transformation possible, what challenges they faced during this journey—from change management among staff to data-related issues, and what long-term benefits have resulted, including improved financial data, staff productivity and shorter closing cycles. More info/register.

Host: 501Works

Speakers:

  • Bereket Haile, Controller, RIMS, the risk management society®
  • James Marquis, CIO, 501Works

Association Brain Food Weekly is published Friday mornings. If you’re offering free professional development to the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.



Creative Commons licensed photo by Will Myers via Unsplash

Amazon.com and AssociationBrainFood.com links allow me to earn a royalty on any sales or leads that result from clicking. Thank you!

Unknown's avatar

Author: deirdrereid

Deirdre is a content marketing partner for companies serving the association market. After more than 20 years managing associations and restaurants, she's enjoying the good life now by helping companies inform, educate, and deepen relationships with the association community. Away from her laptop, you can find her walking in the woods, enjoying live music, reading hundreds of newsletters, watching hockey, cooking, hanging at the local brewery or tap room, or relaxing in a comfy chair with a good Kindle book and a glass of something tasty in hand.