The weekly list of free educational events and resources for the association community…
“Life starts all over again when it gets crisp in the fall.” —F. Scott Fitzgerald
Membership survey. Please spare seven minutes to participate in iMIS by ASI’s Membership Performance Benchmark Survey. For the tenth year, they’re uncovering industry trends in membership engagement and retention levels, digital transformation, and more by gathering input from association professionals.
Attendee expectations. Per a new report from Freeman, many event organizers “are operating with outdated definitions of attendee and exhibitor value.” Barbara Palmer at PCMA Convene describes the big disconnect between planner perceptions and attendee expectations. For example, planners continue to schedule lecture-style sessions at on-site events even though attendees say they don’t want them.
Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual, and hybrid events, EventMobi offers advice for pricing, selling, and delivering sponsorships, measuring ROI, and crafting post-event reports for sponsors.
Sponsorships. Bruce Rosenthal and Dan Kowitz helped EDUCAUSE adopt a relationship-focused, year-round approach to sponsorships that better aligns their goals with the goals of revenue partners. As a result, EDUCAUSE is delivering more value to their partners while solidifying their organization’s revenue streams.
Membership. GrowthZone’s latest association survey report reveals a few common challenges: associations have a tough time proving the value of membership and persuading members to make time for association engagement. Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start.
Member engagement. Merritt Rohlfing at Association Analytics encourages associations to change the way you think about member engagement. Be proactive. “Being heard through the noise takes novel ideas, new tools, and a bit of risk taking.” Watch the shifts in engagement between member segments and track not just what people do with you, but also what they don’t care about.
Accessibility. Associations are increasing their focus on Gen Z, but don’t forget about boomers. Mark Wallach of Engagement Mobile Strategies suggests unlocking new revenue by engaging boomers with more accessible online experiences.
Good listens
On the Reboot IT podcast, the DelCor leadership team (Dave Coriale, Loretta DeLuca, and Brian Sheehan) discuss controversial issues that aren’t getting enough attention from the association C-suite. I also loved the two-part Collabocast series with fellow association bloggers KiKi L’Italien, Ben Muscolino, Joanna Pineda, and Dave Will.
If you’re worried about threats to associations’ non-profit tax status—and the prospect of a heavier tax burden—check out the Radio Free 501c episode (also available on your podcast app) with guest Pete Sepp, president of the National Taxpayers Union—and husband of host Cecilia. While you’re at it, sign up for ASAE updates about 2025 tax legislation.
My colleague-in-curation, KiKi L’Italien, host of Association Chat, provides a weekly list of her favorite five association podcast episodes via a Spotify playlist and on LinkedIn.
Extra credit
Wine and the sweet hereafter: a lovely story about a visit to a German wine region, a used book from 1956, and sweet memories. | Jason Wilson, Everyday Drinking
Don’t think for a moment the Saudi Arabian government is anywhere near enlightened. A physician speaks out for the first time about four daughters in the royal family who were kept drugged and imprisoned for almost two decades, despite his attempts to free them. | Heidi Blake, The New Yorker
Why you shouldn’t rely on AI content detectors—and what to do instead. | Kiran Shahid, Zapier
You never grow old at the table
I always forget how much I love big dinner salads. We start each night with a small salad, but last Friday, I pan-seared salmon for a dinner salad that also included bacon, Monterey Jack, almonds, grape tomatoes, radishes, carrots, cucumber, celery, red bell pepper, sweet onion, and broccoli florets on a mix of salad greens, arugula, and spinach. Before cooking the salmon, I topped it with a mix of pecans, jerk spices, and chipotle powder.
Ooh-wee, this dish hit the spot: sausage cabbage noodles. Cabbage isn’t the most glamorous of vegetables, but it shines in this starring role. I omitted bacon, used a combo of pecan-smoked sausage and bratwurst, added mushrooms, red bell, poblano, and red jalapeño peppers, and included the optional caraway seed. I used a whole head of cabbage but once the dish was done, it was tough to distinguish the cabbage from the egg noodles in the tomato paste-tinged sauce.
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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.
Fri 10/18 at 1 p.m.* – Talk with CAEs
An online space for CAE candidates to ask questions about the CAE (e.g., exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) and current CAEs to share their knowledge and experience with the exam. More info/register.
Lead facilitator: DeeJay Hastings, CAE, Executive Consultant, Lewis Association Consultants
*All events are online at Eastern Daylight Time unless otherwise noted.
Fri 10/18 at 3 p.m. – The Informal Consultants Networking Extravaganza
This monthly networking meeting is for full-time consultants who work with non-profits and associations. You don’t have to be an ASAE member to attend this consultant-organized event. In October, we will have breakout groups on different topics suggested by the community, plus our usual agenda: welcome and sharing of good news, topics or questions from the group, suggested topics from the facilitator, and questions and sharing about getting the most out of our ASAE participation. More info.
Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting
Fri 10/18 at 4 p.m. – What’s unique about nonprofit investing and why does it matter?
Learn what’s uniquely important about the management of reserves and how to work more effectively with advisors in support of the volunteer leadership’s efforts to be effective investment stewards. More info/register.
Host: Fridays@4
Speakers: Ryan Frydenlund, CIMA®, CIPM, Director of Operations, Raffa Investment Advisers
Mon 10/21 at 8 a.m. – Artificial Intelligence and Government Regulation (Radio Free 501c, the podcast of Rogue Tulips Consulting)
Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).
Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting
Guest: Pete Sepp, President, National Taxpayers Union
Tue 10/22 at 11:30 a.m. – World Café: Taking Partnerships Beyond the Photo Op
Partnerships between associations are an important element in your international development toolbox. Yet all too often they amount to little more than an empty statement. How do we move beyond the symbolic photo opportunities and create relationships that deliver real value to members? Explore how to make international partnerships more tangible and impactful, focusing on best practices, challenges, and strategies to ensure lasting collaboration. More info/register (ASAE members only).
Host: ASAE International Associations Advisory Council
Speakers:
- Ginger Ausloos, Vice President, Information Technology, AACSB International—The Association to Advance Collegiate Schools of Business
- Kerry Cosby, Associate Director, Global Affairs and Analytics Initiatives, AACC – The American Association of Clinical Chemistry
- Brandon Hackworth, CAE, Vice President, Governance and Membership at American Association of Orthodontists
- Amy Hissrich, Vice President, International Affairs, ASAE
- Michiel Gen (moderator), Partner, Exempla Management & Consulting
Tue 10/22 at 12 p.m. – Unpacking Data Governance: Defining Roles, Processes, and Priorities
Hear a general introduction to data governance, what it is, who owns it, and the key questions organizations need to address. Effective data governance strategies, in the long run, are key to eliminating redundancy, reducing organizational liability, and running a strong association. Then dive into facilitated discussions in breakout rooms, each focused on a specific aspect of data governance: Data Quality and Data Dictionaries, Establishing a Data Governance Charter and Teams, Standard Operating Procedures for Data Governance, and Planning and Roadmapping for Data Governance. More info/register.
Host: Association Women Technology Champions
Speakers:
- Norma Castrejon, DelCor Technology Solutions, Strategic Consultant
- Dana Karstensen, MBA, IOM, CAE, America Society of Anesthesiologists, Data Governance Product Manager
- Alex Mouw, CAE, Amazon Web Services, Principal Strategic Advisor
- Evan Reid, MPP, The American Speech-Language-Hearing Association, Senior Director of Analytics
Wed 10/23 from 8:45 a.m. to 4:10 p.m. – Association Management System (AMS) Demo Days
This two-day event features presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.
Host: ASAE
Demos: iMIS by ASI, Fonteva, Netforum AMS, Credivera, GrowthZone, Altai Systems, Personify MC Professional, Impexium, Cannolai, and Aptify AMS
Tue 10/22 at 11 a.m. – A New Year, A New Way of Thinking: Reframing Your Association Business Model in a New Competitive Environment
Associations earn the attention of their industry and/or profession by thinking like a media company. Learn how to reframe your business and revenue models to effectively compete with organizations influencing the Attention Economy of your members, prospective members, and key stakeholders. Hear how to develop and implement innovative 360 sponsorship models that use existing digital channels and incorporate emerging technologies like AI, Augmented Reality, Virtual Reality, and the Metaverse. Find out how to apply media company strategies to consistently control and monetize content and branding across digital media channels, creating new channels to optimize member engagement, drive revenue, and sustain organizational relevance in a competitive environment. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Brian Miller, VP, Strategic Partnerships, Multiview
Wed 10/23 at 11 a.m. – Securing Executive Buy-In: Advocating for Technological Change in Associations
Failure to secure organizational buy-in is one of the most common barriers to successful technological transitions. Hear association executives discuss effective strategies for communicating the value of technological advancements to your executive team and board. Learn how to align tech initiatives with organizational goals, build a compelling business case, and navigate the challenges of implementing significant technological changes in the association landscape. More info/register.
Host: fusionSPAN
Speakers:
- Juan Sanchez, Inteleos
- PJ Sawchuk, Epic Solutions Partner
- Tadu Yimam, NACUBO
Wed 10/23 at 11 a.m. – The Key to Accelerating Growth: Building Community through Events
Learn about the role of events as powerful tools for community building, helping organizations grow efficiently and effectively. See real-world examples of teams just like yours who have turned events into profitable, community-building experiences. More info/register.
Host: Bizzabo
Speakers:
- Alon Alroy, Cofounder & CMO, Bizzabo
- Sam Jacobs, Founder & CEO, Pavilion
Wed 10/23 at 12 p.m. – Enhancing Chapter Operations: The Power of Dashboards
How many of us struggle with getting component volunteers to submit reports? How many have a file folder full of individual spreadsheets or reports? Maybe you have great chapter data, but can you make this data meaningful for your chapters, board or staff? When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends. See the dashboards and hear the stories of how two associations answered these challenges. More info/register.
Host: Billhighway, Impexium and Mariner Management
Speakers:
- Christi Beatty, CAE, AGC of America
- Jennifer Steffan, NIGP
- Peggy Hoffman (moderator), Mariner Management
Wed 10/23 at 12 p.m. – AWTC Meet & Greet
Connect with new faces in the association tech community in a 30-minute welcome event. Forge fresh connections and discover our vibrant Slack community. More info/register.
Host: Association Women Technology Champions
Wed 10/23 at 12 p.m. – Buzzworthy LIVE: The Key to Attracting Sponsors
Learn about the impact non-dues revenue has on member value, how to stand out in the competition for members’ attention, and how sponsor partnerships can help you achieve association goals. More info/register.
Host: WorkerBee.TV
Speakers:
- Bruce Rosenthal, Corporate Partnership Strategist, Consultant, Educator
- Marcus Leite, Director, Sales & Marketing, WorkerBee.TV
Wed 10/23 at 12 p.m. – I got my CAE, now what?
The Certified Association Executive (CAE) is a standard for industry excellence but figuring out how to leverage this in our association careers in often a question mark. Explore differing perceptions about the CAE, learn how to leverage your credential in a tight job market, and identify smart continuing education to take your skills to the next level. More info/register.
Host: Association Xchange
Speakers:
- Lowell Aplebaum, EdD, FSAE, CAE, CEO, CPF, founder, Vista Cova
- Leslie Hortum, managing partner, SpencerStuart
- Phylicia Ross, CAE, senior associate, Pharmaceutical Product Stewardship Work Group
- W. Arnold (moderator), CAE, APR, Fellow PRSA, principal, PRDC
Wed 10/23 at 12 p.m. – Trick or Cheat: Fraud Trends and Motives
Unmask the latest tricks scammers are using to target nonprofits and their staff. We’re not just sharing the most frightening fraud trends from the past year, but also looking at the motives behind them. Hear about the vulnerabilities that make organizations susceptible and highlight practical strategies to defend against fraud. More info/register.
Host: Your Part-Time Controller
Wed 10/23 at 12 p.m. MDT – AWTC Denver Networking Lunch (Englewood CO)
Join us for a dynamic networking lunch to connect, collaborate, and enjoy great company in a welcoming environment. Don’t miss this fantastic opportunity to expand your network and exchange ideas. Location: Englewood CO. More info/register.
Host: Association Women Technology Champions
Wed 10/23 at 1 p.m. – The Role of AI in Strategic Planning
AI represents a seismic disruption to how we lead our associations. There is a significant opportunity for associations to utilize AI to enhance their strategic planning—to improve performance and impact, enhance innovation and agility, and to save time and money—and to do so effectively and ethically. Hear about the potential (and limitations) of AI and fresh insights into developing AI-human collaboration capability. Learn how to think critically and use judgement whilst benefiting from all of the benefits of AI and machine learning. 1 CAE credit. More info/register.
Host: UST Education
Speakers:
- Andrew Chamberlain, Managing Director, Elevated
- Elisa Pratt, Chief Executive, Brewer Pratt Solutions
Wed 10/23 at 1 p.m. – Rational is Overrated: Embracing Disruptive Thinking for Sustained Growth
This session embodies the innovation principles it teaches. Learn actionable strategies to enhance your organization’s innovation capabilities with a focus on: generating and fostering new ideas consistently under the right conditions; the convergence of diverse groups, skills, and mindsets; and problem-solving within set timeframes and supportive environments. 1 CAE credit. More info/register.
Hosts: Fonteva and Protech
Speaker: Isabelle Perreault, Founder & CEO, Differly Inc.
Wed 10/23 at 2 p.m. – What the State of Associations Today Reveals About Tomorrow
Hear about the key insights from the 2024 Association Benchmarking Report, including actionable strategies, the evolution of member engagement, innovative solutions to revenue challenges, and the transformative role of emerging technologies. Learn about the strategies required to tackle today’s challenges and set a course for future success. 1 CAE credit. More info/register.
Host: Naylor Association Solutions
Speakers: Chris Garner, Vice President of Business Development, and Sarah Sain, CAE, Vice President of Content Services, Naylor Association Solutions
Wed 10/23 at 2 p.m. – Why You Need an Event Technologist on Your Team
As organizations increasingly rely on technology to enhance their events, the role of event technologists becomes paramount. This person is responsible for understanding the event tech landscape and marrying that to the needs of your business to ensure your teams can efficiently execute events, deliver exceptional attendee experiences, and report on results. Learn about the value derived from hiring event technologists and why you need this role on your team. 1 CMP credit. More info/register.
Host: MeetingsNet
Speakers: Julie Haddix, Senior Director, Industry Marketing, and Allyson Keenan, Senior Manager, Event Technology and Operations, Cvent
Thu 10/24 from 9 a.m. to 4 p.m. – Association Management System (AMS) Demo Days
This two-day event features presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.
Host: ASAE
Demos: Personify MC Trade, Aplusify, Protech, YourMembership AMS, AC MemberSmart by Advanced Communities, MemberSuite by GrowthZone, Nimble AMS, Mem360 – AMS Built on Oracle NetSuite, Glue Up
Thu 10/24 at 11 a.m. – Is Your Website Meeting Member Needs? Take This 15-Minute Assessment.
Learn whether your website meets current content standards to deliver member value and discover key metrics to assess and improve member experience through your website. Find out how to evaluate your website’s performance and set targeted improvement goals. See how small, consistent enhancements can significantly boost member engagement. More info/register.
Host: UST Education
Speaker: Dan Stevens, President, WorkerBee.TV
Thu 10/24 at 11 a.m. – Badge Me Baby One More Time: How to Oops-Proof Badge Design and Check-In
Learn how to create a welcoming and engaging check-in experience, ensuring your attendees feel valued from the moment they arrive; design badges that enhance networking and engagement, turning every badge into a conversation starter; navigate badge stock and printing options, staying on budget for every event type and size; and apply effective strategies for a smooth check-in process, setting the stage for a successful event. More info/register.
Host: EventMobi
Speakers:
- Liz Lathan, Co-Founder of Club Ichi and The Community Factory
- Claus Raasted, Director at The College of Extraordinary Experiences
- Bob Vaez, CEO, EventMobi
Thu 10/24 at 12 p.m. – Looking Forward 2024 Solutions: The Association Strategies Essential to Success
Get a first look at data from Looking Forward® 2024 Solutions, yearly research that tests 120 strategies currently being implemented by associations. Learn about key strategies that associations believe are critical to success and why they are so essential to the future of associations, the principal challenges facing association strategy as the sector continues to change in relation to current events, and how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board. More info/register.
Host: Association Laboratory
Speakers:
- Francine Johannesen, CAE, Executive Director, Texas Academy of General Dentistry
- Stefanie Svisco, Executive Director, APA Florida
- Nikki Golden, CAE, Strategist, Association Laboratory
- Felicia Kenan, JM, MPA, CAE, CMP, Strategist, Association Laboratory
- Dean West, founder and President, Association Laboratory
Thu 10/24 at 12 p.m. – Nonprofits & Associations: Attracting Talent for Corporate Sponsorship Roles
Learn how to attract top talent to fill corporate sponsorship roles in nonprofits and associations, and identify the skills and attributes that align with your organization’s mission and sponsorship goals, ensuring the right fit for long-term success. Find out how to create compelling job descriptions, optimize your recruitment process, and build a team that excels in securing vital corporate partnerships. Hear about hiring a corporate sponsorship executive team member versus outsourcing corporate sponsorship engagement. More info/register.
Host: Lori Zoss-Kraska, Founder/CEO, Growth Owl, LLC
Guest: Leah York, President, Talbott Talent
Thu 10/24 at 12 p.m. – Sustainable Support: Association Growth Strategies
Explore practical strategies for effective revenue models and diversifying funding sources. Hear insights and approaches tailored to the unique challenges associations face. Learn how to future-proof your association and drive meaningful expansion. More info/register.
Host: NX Unite by Nexus Marketing
Speakers:
- David Coyne, CFRE, President at The Sheridan Group
- Vinnu Deshetty, CEO & Founder at EVA
- Michael Hoffman, Co-Founder & CEO at Gather Voices
- Chris Vaughan, Chief Strategy Officer at Sequence Consulting
Thu 10/24 at 12 p.m. – The AI for Personalization Blueprint
It’s never been easier for your brand to deploy powerful AI personalization to do highly sophisticated omnichannel personalization at speed and scale. Learn about the best ways to personalize the buyer experience with AI—and the tools that can help you do it. Hear strategies and tactics to make your content, website, and recommendations more personalized using AI. More info/register.
Host: Marketing AI Institute
Speakers: Mike Kaput, Chief Content Officer, and Cathy McPhillips, Chief Growth Officer at Marketing AI Institute
Thu 10/24 at 12:30 p.m. – Finding Daylight in the Legislative and Executive Branch Gift Rules
Learn how to cultivate relationships without tripping over ethical lines. More info/register.
Host: Gary Gallant, Managing Partner, Gallant Law Group.
Thu 10/24 at 12:30 p.m. – Building a Nonprofit Board of Directors: Legal and Strategic Issues
There are numerous considerations in structuring the board of directors of a nonprofit organization, including optimal size, qualifications, responsibilities, diversity, succession, compensation, and voting rights, to name a few. Learn about the various aspects of nonprofit board structure, from both the legal and strategic standpoints, including issues unique to different types of tax-exempt organizations, including public charities, membership organizations, and family foundations. More info/register.
Host: Venable LLP
Speaker: Bob Waldman, partner at Venable and President of the Venable Foundation
Thu 10/24 at 1 p.m. – Sales Accelerator Labs – Charting the Course: Gathering Your Sales Tools
Join us for part 1 of our 3-part virtual Sales Accelerator Labs, where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable. Today, learn how to focus, save time, and boost results by defining your Ideal Customer Profile, crafting compelling copy, and using proven outreach tactics. More info/register.
Host: Impexium
Thu 10/24 at 1 p.m. – From Strategy to Execution: Ruthlessly Aligning Your Association for Success
Your association has a strategic plan, now what? Learn how to develop clear goals to enhance the volunteer experience and guide volunteers to serve in the most effective roles; analyze and organize staff resources to optimize program development and eliminate inefficiencies, building a lean, focused team; and cultivate a future-focused board culture that recognizes and supports the chief staff officer’s role in driving organizational alignment. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Tip Tucker Kendall, Executive Director, National Grants Management Association
Thu 10/24 at 1 p.m. – Membership & Young Professionals: How to encourage them to join, stay, and engage?
Young professionals join associations less often, engage more transactionally, and leave more frequently. Their behavior, expectations, and preferences are consistent across every industry and are significantly different from previous generations. Every association is grappling with this challenge. Learn about what is driving this transformational change, and how your organization can respond to reverse the trend. 1 CAE credit. More info/register.
Host: Forj
Speakers: Amrita Kulkarni, Director, Design Research & Strategy, and David Whited, Principal, Design Research & Strategy, Highland
Thu 10/24 at 1 p.m. – Not-So-Everyday AI: Beginner’s Prompting Workshop
Learn how to create effective prompts that generate impactful results across various AI tools. This beginner-friendly, hands-on session will provide practical techniques to help you accelerate tasks, streamline processes, and engage members using AI. Get tips and strategies that make AI work smarter and faster for you. More info/register.
Host: Dan Streeter, CEO of Mission Fuel
Thu 10/24 at 1 p.m. – Mastering the Ups and Downs: Smart Investment Policies for Nonprofits & Associations
Prudent investment policies can not only safeguard reserves but also position your organization to take advantage of market fluctuations for long-term success. Learn proactive strategies to enhance your investment policies, helping you manage risk and uncertainty, including effective reserve segmentation and policy design to strengthen financial resilience. Hear how to craft investment approaches that secure your organization’s future, even in times of economic uncertainty. More info/register.
Host: Raffa Investment Advisors
Thu 10/24 at 3 p.m. – Innovative Member Engagement: Using Technology to Connect and Retain
With the rise of virtual platforms, remaining accessible and relevant is key to association growth. Explore cutting-edge technologies that can strengthen relationships and improve retention. Hear expert insights and actionable strategies to take your member engagement to the next level. More info/register.
Host: NX Unite by Nexus Marketing
Speakers:
- Michael Burns, CRO at vFairs
- Peter Deitz, Co-founder at Unwrapit
- Farhad Khan, CEO of Member Lounge
- Artesha Moore, President & CEO at Association Forum
Fri 10/25 at 1 p.m. – Tech or Treat? Strategies to Resurrect Your Association’s Digital Infrastructure
Learn about the key components of an association’s technology ecosystem and diagnose common issues plaguing outdated infrastructures. Explore strategies to revitalize your association’s digital foundation, with a central focus on leveraging learning technology to kickstart revenue generation. Hear an action plan to revitalize your association’s tech infrastructure, ensuring it can support your organization’s goals and member needs in the digital age. Gain insights on best practices for selecting and implementing education technology to drive member engagement and organizational growth. 0.75 CAE credit. More info/register.
Host: Blue Sky eLearn
Speakers:
- John Leh, CEO, Talented Learning
- Liam O’Malley, CAE, PMP, Vice President of Association Solutions, Blue Sky eLearn
Sun 10/27 at 12:30 p.m. – AWTC Meetup Lunch at digitalNow
Are you coming into DC for digitalNow? Or are you local to DC and would enjoy a Sunday brunch with your AWTC folks? Join a weekend meet up at a restaurant close to the conference hotel and meet some of your community in person.More info/register.
Organizer: Association Women Technology Champions
Tue 10/29 at 11 a.m. – Awards, Before & After
Hear about the planning and discipline that morphed a print magazine to print + digital, also now feeding a newsletter and social platforms. Even better, the 1- to 2-person editorial team relies on the award-winning streamlined processes and workflow to juggle tens of thousands of articles, with the option of blending new content with reshaped old papers and articles to deliver curated value to members. More info/register.
Host: AM&P Next
Speakers:
- Maggie Murphy, editor-in-chief of ABC’s CE Magazine
- Colby Waller and John Serrao of THOR Studio
Tue 10/29 at 2 p.m. – Before You Go: An Insider’s Guide to AMSFest
Shopping for a new AMS Solution can be a difficult process. AMSFest is a great event to incorporate into your search since it features a wide array of solution vendors and association consultants packed into two full days. In this webinar, the inside scoop on getting the most out of your AMSFest experience. More info/register.
Hosts: 501Works and PerByte
Speakers:
- James Marquis, CIO, 501Works
- Olivia Wilkins, Business Analyst/Project Manager, PerByte
Wed 10/30 at 1 p.m. – 5 ‘scary’ good membership campaigns with ‘killer’ ROI
Learn about five frightfully effective membership campaigns that delivered scary good ROI. See examples of real membership renewal, win-back, and acquisition campaigns that delivered results that are to die for. Learn the tricks these organizations used to conjure up impressive member growth and retention, and walk away with treat-worthy strategies to bring your own membership efforts back from the dead. More info/register.
Host: PropFuel
Wed 10/30 at 3 p.m. – 5 Reasons Analytics Scares People Off (And Why It’s Not So Spooky)
Data and analytics have become more prevalent in the association world over the last few years, but some are still spooked by what unexpected problems might arise as they pursue the goal of a data-informed world. Explore five ways association pros tend to get scared off the path toward true analytics, and what solutions there are to overcome these barriers to data-driven success. More info/register.
Host: Association Analytics
Speakers: Bill Conforti, SVP of Strategy & Solutions, and Merritt Rohlfing, Sr. Marketing Manager, Association Analytics
Thu 10/31 at 1 p.m. – Sales Accelerator Labs – Journey to Engagement: Building & Keeping Momentum
Join us for part 2 of our virtual Sales Accelerator Labs, where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable. Today, learn to quickly disqualify unfit prospects, engage high-potential ones, conduct effective discovery calls, and use authentic strategies to maintain momentum and shorten the sales cycle. More info/register.
Host: Impexium
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