The weekly list of free educational events and resources for the association community…
“It is not every day that the world arranges itself into a poem.” ―Wallace Stevens
Survey. Insight Guide is conducting research on industry suppliers’ engagement with associations. If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey, which should take less than ten minutes of your time.
AMS selection. Fíonta explains why your association’s accounting/finance team must be involved in your AMS project from the start and stay involved through the launch. They also describe finance-related issues that might come up during the project.
Attendee value. Adrian Segar highlights findings from Freeman’s Trends Report Q4 2024. For example, only a quarter of event planners are “innovators” who “are constantly evolving their event designs.” He shares the report’s discoveries about the disconnects between what planners think attendees value and what attendees really value. Illuminating.
RFP for an AMS. Impexium describes the steps for creating a request for proposals (RFP) for association management software (AMS). They cover the planning process, elements of an RFP, factors to keep in mind when selecting an AMS partner, and advice from technology consultants Achurch Consulting, DelCor, Effective Database Management, and Ellipsis Partners.
New member engagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. The challenge is staff having the time to notice and respond to these interactions. Perhaps this is a microvolunteering job for members.
Volunteers. Do your volunteers feel of use or do they feel used? Better check these indicators of a poor volunteer experience from Sue Carter Kahl at Volunteer Commons. “Volunteerism is not just about completing tasks with lower-cost labor, which can lead to feeling used. Instead, it is about engaging with the community to meet a common purpose.”
Association finances. Chazin & Company describes what association CEOs should expect of their financial and accounting teams, so staff and volunteer leadership have the necessary financial information to answer questions, make data-driven decisions and fulfill their fiduciary duty.
Certification requirements. Can an association require membership for certification? This question set off quite a discussion in an ASAE forum. Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification.
Awards presentations. I’ve attended several awards presentations, but only one was an unforgettable, enjoyable and buzz-worthy gala, and not just because I served as the bodyguard for our emcee, Robert Urich (link for the youngsters). But that’s a story for another time. Dave Lutz at Velvet Chainsaw sees the problem and shares five ways to modernize and amplify your awards program.
Snacks
Whatever happens, love thy neighbor. | Larissa Phillips, a Democrat living in a red, rural county via The Free Press
We are so screwed… The case of the disappearing industrial crown jewels—cracked. | Oren Cass, Understanding America
8 ways of connecting a smartphone can’t deliver. | Ted Gioia
A totally on brand 404 page. | Financial Times
How to take charge of your professional development: advice for every stage of your career. | Kellogg Insight
The seventy percent: on minor characters and human possibility | Yiyun Li, Harper’s Magazine
You never grow old at the table
Make this for dinner: Portuguese chicken. I sautéed the ham and veggies before adding them to the pot with the chicken and tomatoes. On the side, steamed green beans, but next time I’ll serve the chicken over polenta.
And, oh my, I can’t wait to have these leftovers for lunch tomorrow: shepherd’s pie topped with mashed sweet potato, instead of russet potato. Shepherd’s pie is made with ground lamb, but you can turn it into a cottage pie if you prefer ground beef. I adapted my recipe from The Irish Pub Cookbook by Margaret Johnson.
On the side, green cabbage sautéed with bacon, red onion, red bell pepper, poblano pepper, jalapeño, garlic, ham broth (Better Than Bouillion, my go-to broth), and chives.
Following tradition, I made my election night baked pasta for Tuesday. The recipe includes ground beef and hot Italian sausage, onion, mushrooms, jalapeño, garlic, ground fennel, marinara, basil pesto, spinach, smoked Gouda, Parmesan, Asiago, mozzarella and provolone. On the side, roasted broccoli with red onion and garlic powder.
If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.
If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.
Fri 11/8 at 4 p.m.* – The Value of a Veteran
Hiring veterans or military spouses offers benefits like strong work ethic, adaptability, and leadership skills, as they bring valuable experiences from their time in service or association with those who serve abroad. Join us as we together discuss this critical aspect of America’s workforce as we seek to broaden our understanding of military-to-civilian transition. More info/register.
Host: Fridays@4
Speaker: Bernie Currie, SHRM-CP, PHR, Director of Human Resources and Ethics Committee Staff Liaison at Building Industry Consulting Service International
*All events are online at Eastern Standard Time unless otherwise noted.
Mon 11/11 at 8 a.m. – Documentary-Style Storytelling (Radio Free 501c, the podcast of Rogue Tulips Consulting)
Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).
Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting
Guest: Cam Gordon and Cora Hankey, Ellipsis.tv
Tue 11/12 at 11 a.m. – Mastering Memory for Professional Success & Peak Performance
Hear how to develop life changing memory skills that you can immediately apply to better retaining and recalling valuable information from conference sessions, training classes, and other professional development activities. Learn how to become a master at remembering names to get more out of the wonderful experience of networking at business events. Find out how to leverage how human memory works to make your company’s messaging and event programming more memorable. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Chester Santos, Author and Global Keynote Speaker
Tue 11/12 at 12 p.m. – Using AMS as a Hub, a Spoke, or Not At All: Building Your Ideal Association Tech Stack
Gone are the days of a one-size-fits-all technology stack. Whether your association is happily settled with your AMS, looking apprehensively at implementation, or somewhere else along the journey, it’s important to have a full understanding of your options and how they align with your organizational goals. Learn about the key differences between different tech stack structures, assessing your association’s specific technology requirements, and integrating various tools and platforms in a cohesive tech ecosystem. More info/register.
Host: fusionSpan
Speakers:
- Reggie Henry, ASAE
- Gretchen Steenstra, Delcor
- Noel Shatananda, fusionSpan
Tue 11/12 at 12 p.m. – Strategic Planning Masterclass
The world has changed dramatically in the past five years, and your strategic plan is the roadmap to your organization’s future. Find out how create an aspirational yet realistic strategic plan and ensure that it is successfully implemented. More info/register.
Host: Zzeem Consulting
Tue 11/12 at 12 p.m. – Framework for Ethical AI Adoption
Responsibly harnessing the power of AI takes more than just technology—it requires a solid framework for governance and accountability. Explore the crucial roles of AI Councils and an AI Ombudsman in guiding ethical AI implementation—and driving organization-wide adoption. More info/register.
Host: Charlene Li, Founder & CEO, Quantum Networks Group
Tue 11/12 at 12 p.m. – Tech Tuesday: Future-Proof Your Skills – What You Need to Know Now
Hear about and discuss the technology trends that will transform our work. From AI literacy and data analytics to the rising importance of cybersecurity skills, we’ll explore the essentials that association professionals will need to master. Don’t get left behind – future-proof your skillset now. More info/register (ASAE members only).
Host: ASAE
Facilitators: Reggie Henry, ASAE, and Dave Coriale, DelCor
Tue 11/12 at 12 p.m. – LGBTQIA2+ 2024 Community Call
A unique and inclusive opportunity for association professionals across all career stages to connect and engage over lunch, where you can openly share and discuss topics that are current and significant to the LGBTQIA2+ association community. Whether you have burning questions, pressing issues, or insightful experiences to share, this judgment-free zone welcomes your valuable contributions. Let’s come together to support, learn from each other, and build a stronger, more inclusive community. More info/register (ASAE members only).
Host: ASAE LGBTQ Association Executives and Supporters
Tue 11/12 at 1 p.m. – Designing the Future of a Profession: A 5 Phase Approach to Reimagine Your Conference and Member Offerings
Discover how ACUHO-I transformed their conference content, member value, and future outlook through a five-phase multiyear approach. Explore how they engaged hundreds of volunteers, created meaningful sponsorship opportunities, and developed new revenue streams. Learn how your organization can use inquiry, inclusion, and alignment to shape your industry’s future. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Lowell Aplebaum, EdD, FASAE, CAE, CPF, CEO, Vista Cova
Tue 11/12 at 1:10 p.m. – Lessons in Learning: Why should we care about sensory safe spaces?
As virtual and hybrid conferences made events more accessible, many neurodivergent and disabled professionals found relief in being able to control their environment. But how can we create sensory-safe spaces at in-person events and in our workplaces? Join us for this essential conversation on creating spaces that truly welcome everyone. More info/register.
Host: InspirEd
Speakers:
- Carolyn B. Thompson, president, Training Systems
- Tracy King, CAE, CEO, InspirEd
Wed 11/13 at 10 a.m. – Creating Value for Your Certification Program: Exploring Tangible and Intangible Benefits
Hear about the tangible benefits of certification (e.g., job recognition, increased employment opportunities, advancement etc.) and intangible benefits of certification (e.g., peer recognition, greater confidence on the job, peer recognition etc.). Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. Receive a fresh perspective on the value of certification. More info/register.
Host: Certification Network Group
Speakers:
- Natalie Judd, Principal, Big Voice Communications LLC
- Tonly Spicci, Executive Director, GIS Certification Institute
- Maria Szczech, Exam Program Manager, Blueprint Certifications Meta
- Jake Schoch (moderator), Enterprise Account Executive, BenchPrep
Wed 11/13 at 10 a.m. – World in Motion: How Political Risks Will Impact International Associations in 2025
Political and geopolitical uncertainties are increasingly shaping the future of international associations. This interactive workshop will explore the implications of elections around the world on associations’ international strategies, operations, and expansion efforts to help equip association leaders with the knowledge and tools needed to navigate these challenges and strengthen their resilience in an evolving political landscape. More info/register.
Host: ASSOCIATIONWORLD
Speakers:
- Whitney Buchmann, CEO, Illustra Impact
- Tommy Goodwin, EVP, Exhibitions & Conferences Alliance
- Martin Sirk, Owner, Sirk Serendipity
- Jeffrey Smith, COO, Factum Global
Wed 11/13 at 10 a.m. – Ask Me Anything International (AMA International): Expanding Certification Programs Globally
This inaugural session will focus on the strategies for expanding associations’ domestic certification programs across international markets. Join us for a lively discussion where industry leaders will explore key opportunities and challenges in global certification expansion. More info/register (ASAE members only).
Host: ASAE International Associations Advisory Council
Speakers:
- Erica Brown, Director, Certification, ASIS International
- Kim Cohen, Vice President, Credentialing, ISACA
- Sylvia Gonner, CAE, President & Owner, CultureWiz
- Kelly Quinn, Vice President, Business Development & Strategic Partnerships, Holmes Corporation
- Jim Piechowski, CAE (moderator), Senior Director, Global Business Development, Hock International (Formerly with the Institute of Management Accountants)
Wed 11/13 at 11 a.m. – Analysis That Moves the Needle
For association executives, leveraging the right analyses can make all the difference in achieving strategic objectives and driving operational improvements. Learn about the top 5 analyses to cut to focus on for maximum results: Churn Analysis, Engagement Scoring, Program Performance Analysis, Predictive Analytics, and Member Satisfaction. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Bill Conforti, SVP of Strategy and Solutions, Association Analytics
Wed 11/13 at 12 p.m. – AMA with the Experts: Power Up Your Association Communities
Join us for a lively “Ask Me Anything” session about member communities with a panel of industry thought leaders who work with association components – chapters, SIGs and more. They’ll answer your questions on membership related to member communities (e.g., chapters, SIGs and more), effective communications with volunteers and member communities, tech solutions and ideas for powering member communities, and volunteer recruitment and engagement in member communities. More info/register.
Hosts: Billhighway and Mariner Management
Wed 11/13 at 12 p.m. – Scouting for your next team – building marketing teams of the future
Business Analysts, Martech Specialists, Digital Transformation Agents, RevOps Specialists—these are some of the emerging roles in the world of digital marketing. As you work to upgrade your marketing technology stack, you’ll also find that the resources skilled in omnichannel marketing and data analytics are also likely from younger demographics, which means you’re building and managing a cross-functional AND multigenerational marketing team. Hear experiences and insights that will help shape the future of your association marketing team. More info/register.
Host: HighRoad Solutions
Speakers: Maneesha Manges, CXO, and Aimee Pagano, Director of Programming, HighRoad Solutions
Wed 11/13 at 12 p.m. – Let’s Talk: Small Staff Associations
Small staff associations face unique challenges that require creative solutions, resilience, and collaboration. Join a lively member discussion on navigating the highs and lows of leading small teams. We’ll celebrate success stories and open the floor for a candid discussion of current challenges from the community. This is your chance to share your experiences, learn from peers, and build connections that will support you in driving your organization forward. More info/register (ASAE members only).
Host: ASAE Small Staff Association Advisory Committee
Speakers:
Wed 11/13 at 12:30 p.m. – Creating Impactful Images Using Free Online Tools
Design is the magic link between great content and audience engagement. Learn how to create great-looking visuals using free online tools like Canva and Pixelbay. Together, we’ll create a range of artwork, from banners to headline images to cards and small tiles. More info/register.
Host: Tizra
Speaker: Lisa Russo Mack, Chief Design Officer, Tizra
Wed 11/13 at 12:30 p.m. – Beyond the Venue: Event Marketing Bootcamp
Learn how to identify the true purpose behind your events, create killer monetization strategies for tickets and sponsorships, build a year-round event strategy that keeps your audience engaged, transition from event planner to strategic business asset, and measure what matters with actionable event data. More info/register.
Host: RingCentral Events
Speakers:
- Dahlia El Gazzar, Tech Evangelist + Idea Igniteur, Dahlia+Agency
- Jay Schwedelson, President and CEO, Outcome Media
Wed 11/13 at 1 p.m. – The Power of Demo Days
Are you looking for a proven way to grow a new revenue channel and strengthen relationships with your sponsors? Learn how Demo Days offers unprecedented value to sponsors and creates significant non-dues for your association, all while delivering a needed service for members. More info/register.
Host: Matchbox
Wed 11/13 at 1 p.m. – Everyone is Welcome at Our Events: Inclusive & Accessible Event Planning
Learn how to design events that accommodate diverse needs, such as those of people with disabilities, different cultural backgrounds, and varying preferences. Hear practical tips, real-world examples, and innovative strategies to help you create events where everyone can participate fully, enjoy the experience, and feel a sense of belonging. More info/register.
Host: Event Garde
Wed 11/13 at 1 p.m. – Association “Era”: What Taylor Swift Can Teach Us About Engagement
How can associations translate The Eras Tour buzz and hype into successful engagement strategies for membership organizations? Learn about the tactics Taylor Swift used to create a welcoming environment across platforms to everyone from her fans to the moms of her fans, to engage them pre- and post-concert and how associations can adopt these strategies into a portfolio of engagement solutions throughout the year. 1 CAE credit. More info/register.
Host: UST Education
Speakers:
- Nikki Golden, CAE, Strategist, Association Laboratory
- Nikki Shanks, MBA, CAE, Sr. Manager Component Relations, American Health Information Management Association
Wed 11/13 at 1 p.m. – A Roadmap to Succeeding a Long-Tenured Executive Director
The first 90 days in the Executive Director role is a chance to assess your new environment, learn, and grow. But what happens when your first 90 days turn to 180 days riddled with managing obstacles? A panel of diverse BIPOC association professionals will share their experiences and lessons learned in their first 90 days succeeding a long-tenured Executive Director. More info/register (ASAE members only).
Host: ASAE Executive Management Professionals Advisory Council
Panelists:
- Kelli Baxter, Managing Partner, KG1 Consulting Group
- Torey Carter-Conneen, CEO, American Society of Landscape Architects
- Cara Woodson Welch, CEO, Public Sector HR Association
- Johnnie White, CEO, American Association of Clinical Endocrinology
Wed 11/13 at 1 p.m. – Back to Basics: Effective Collaboration with Destination Organizations
Learn about the many advantages and services a CVB/DMO can provide to meeting and event planners, many of which are free. Hear how collaboration can help both planners and CVBs/CMOs adjust to the changing dynamics of the meetings and events landscape, how enlisting the help of CVBs/DMOs can streamline the event production process, and what the different models of CVBs/DMOs are and how that is relevant to your interaction with them. 1 CMP credit. More info/register.
Host: Meetings Today
Speaker: Emily Scheiderer, Senior Director of Education, Sales and Services, Destinations International
Wed 11/13 at 1 p.m. – React, Adapt, and Grow: Future-Proof Your Event Budget for 2025
Hear practical tips and clever strategies to help you stay agile, stretch your budget, and set yourself up for success in the new year. From in-person to virtual and everything in between, this webinar will help you master the art of budgeting and make 2025 your best year yet. More info/register.
Host: Bizzabo
Speakers:
- Rachel Burden, CMP, Head of Events & Sponsorship, Intuit
- Ashley Casal, Director, In‑Person Events, Catalyst
- Noelle Feist, Sr. Director, Experiential Marketing, Zendesk
Wed 11/13 at 2 p.m. – Getting Started With AI Tools for Event Professionals
Bring your questions and your tips to this fun, interactive workshop, in which we’ll demonstrate live how to use AI tools and show you the results in real time. Learn to identify tasks ripe for optimization, select the right tools for your needs, and apply AI to marketing analysis and content creation. More info/register.
Host: Northstar Meetings Group
Speakers:
- Dahlia El Gazzar, Founder, DAHLIA+ Agency
- Tess Vismale, CMP, DES, Founder and CEO, iSocialX
- Michael J. Shapiro (moderator), Executive Editor, Northstar Meetings Group
Wed 11/13 at 3 p.m. – Leveraging Generative AI in Community Building and Management
Learn how to use generative AI to improve community engagement and simplify your operations, including AI tools like ChatGPT to automate admin work, improve communication, and create personalized experiences that keep your members engaged. More info/register.
Host: Higher Logic Vanilla
Speaker: Diana Morgan, Community Consultant and Leader
Thu 11/14 at 10 a.m. – Top Tips for Managing Member-Based Meetings: Enhancing Elections, Engagement, and Compliance
Create exceptional meeting and election experiences that can strengthen member loyalty and the success of your association. Hear how to enhance member participation and engagement, whether in-person, online or a combination of both; simplify complex compliance requirements while ensuring voting integrity and transparency; and strengthen decision-making by empowering your members to engage, debate, and vote in real time. Learn from real-world success stories, including a recent collaboration with AANA, where a hybrid solution increased meeting participation by 30%. 2 CAE credits. More info/register (ASAE members only).
Host: ASAE
Speakers:
- Kate Moore, Vice President of Member Experience, National Association of REALTORS®
- Simon Bryan, Managing Director, United States, Lumi Global
- Sylvie Harton, Chief Business Strategy Officer, Lumi Global
Thu 11/14 at 11 a.m. – The Joyful Leadership Revolution: 6 Components for Building a Successful, Happy Workplace
Learn how to infuse more positivity and effectiveness into your leadership style. Hear an overview of the 6 Components of Joyful Leadership, tips for implementing these components in your daily leadership practice, insights into creating a more positive and engaging work environment, and ideas for quick wins to immediately enhance your leadership approach. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Marissa Levin, CEO, i5 Conscious Leadership
Thu 11/14 at 12 p.m. – Using Data to Drive Membership Growth
In today’s competitive landscape, associations must leverage data-driven decision-making to optimize member acquisition, engagement, and retention. Learn how to harness the power of data to identify trends, personalize member experiences, and make informed strategic decisions. Find out how key data sources, analytics tools, and actionable insights can empower associations to grow their membership base and foster long-term loyalty. More info/register.
Host: Association Xchange
Speaker: Alison E. Heron, MBA, CAE, CEO, Association of Child Life Professionals
Thu 11/14 at 1 p.m. – The Power of Connection: Handling Difficult Conversations Effectively
In a world driven by relationships, the ability to engage authentically and meaningfully with others is a fundamental asset. Learn about the art and science of conversation and how to become an adept conversationalist. Hear about honing active listening skills, fostering empathy, and mastering the dynamics of engaging dialogue. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Kate Coffey-Bacon, VP of Marketing and Events, US Transactions Corporation/UST Education
Thu 11/14 at 2 p.m. – Networking Events Done Right: Designing Experiences that Connect
Learn how to design networking experiences that engage and resonate with your audience, whether you’re hosting a single event or creating a series of gatherings. Hear about strategies for designing impactful networking experiences tailored to various audiences and event types; insights on what drives audience engagement, how to fulfill their needs, and ways to measure success beyond attendance; and best practices for representing your brand and making lasting connections. 1 CMP credit. More info/register.
Host: MeetingsNet
Speakers: Carisa Bartelt, Manager, Industry Marketing, and Jennifer Bialek, Senior Manager, Sales, Cvent
Thu 11/14 at 2 p.m. – Going Paperless: Tips for Transitioning to a Board Portal
Embracing new technology in the boardroom can be challenging, especially for organizations accustomed to paper-based processes. However, with the right support in implementing board portal software, the rewards of having a secure, centralized platform for documents and collaboration far exceed the initial barriers. Hear about the advantages of transitioning to a board portal, tips for training people with different learning styles, ensuring the success of transition processes and tasks, and holding your first meeting on a board portal. More info/register.
Host: OnBoard
Speaker: Governance Professional and Author, Simone Bellamy
Thu 11/14 at 3 p.m. – Association Chat Insider Weekly Recap
Come together with the association community to chat about the hot topics that matter most. Our meetings are a safe space: no recordings, no live streams—just real, raw conversations. Want to explore what’s buzzing in the association world? This is your weekly chance to connect, share, and learn from one another. More info/register.
Host: KiKi L’Italien, host, Association Chat
Thu 11/14 at 3 p.m. – Mastering AV for Association Meetings: What Meeting Planners Need to Know
Explore the essential partnership between association meeting planners and their Audio Visual (AV) company(s) to ensure a seamless event experience. Learn AV101, a foundational understanding of technical requirements, so you’re never caught off guard by last-minute requests. Hear industry best practices on planning budgets and anticipating on-site expenses. Learn how to build a stronger relationship with your AV team and make your next event a success. More info/register.
Host: Cadmium
Speakers:
- James Rut, Chief Information Officer, Cogent Global Solutions
- Erin Bawono, Senior Product Marketing Manager, Cadmium
- Amanda Law (moderator), Event Marketing Manager, Cadmium
Thu 11/14 at 6 p.m. – The Association Chat November Magazine Launch Party (Washington DC)
Be part of an exclusive gathering of association professionals as we unveil the November issue of Association Chat Magazine. Be among the first to see the latest issue. Engage with industry innovators and thought leaders. Hear exclusive insights you won’t find anywhere else. Network with fellow association executives. Location: Washington DC. More info/register.
Host: KiKi L’Italien, host, Association Chat
Fri 11/15 at 1 p.m. – Talk with CAEs
If you’re taking the exam in December, here’s your chance to ask questions about preparation, exam content outline, study strategies, practice questions, and get tips and advice from current CAEs. More info/register.
Lead facilitator: DeeJay Hastings, CAE, Executive Consultant, Lewis Association Consultants
Fri 11/15 at 3 p.m. – The Informal Consultants Networking Extravaganza
This monthly networking meeting is for full-time consultants who work with non-profits and associations. You don’t have to be an ASAE member to attend this consultant-organized event. This month’s agenda includes a deep dive conversation into business continuity planning, and a special update from Nicole Holmes, ASAE Staff Liaison, plus the usual agenda of sharing of good news and topics or questions from the group. More info.
Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting
Mon 11/18 from 12:30 to 5 p.m. – Ven-Con DC (Washington DC)
Join us prior to AMSFest to continue the conversation we started at past Ven-Con events. Our goal remains the same: to work together as vendors and consultants to help associations achieve better outcomes with their technology projects. Come help identify key challenges all vendors and consultants face in helping associations succeed, and meet and learn with other AMS/CRM vendors and consultants. Location: Washington DC. Register/more info (fee-based event for vendors and consultants only).
Host: 501Works
Tue 11/19 at 11 a.m. – Good Intentions vs Bad Actors: Considerations on Security for Non-profit
Learn why cybersecurity—protection of data, technology, and physical security—is the responsibility of all organizations. Hear about the impact of non-compliance with regulations such as HIPAA, including potential fines and reputational damage that can affect organizations, including non-profits. Get tips for discussing the prioritization of cybersecurity at the executive and board level, identifying opportunities to seek grants and partnerships for funding, and exercising caution when engaging with external entities. 1 CAE credit. More info/register.
Host: UST Education
Speakers: Ali Niroo, Managing Partner, and Melanie Thomas, Vice President of Cybersecurity, Bridgepointe Technologies
Tue 11/19 at 1 p.m. – Crafting Newsletters Your Members Can’t Ignore
Explore AI-powered tools that slash production time and utilize data-driven personalization techniques that speak directly to each member’s interests. Hear strategies to turn your newsletter into a community-building powerhouse, fostering connections among members and strengthening their bond with your association. Learn about techniques for crafting data-driven content that reinforces your association’s mission and values and a framework for measuring and demonstrating the tangible value your newsletter brings to members. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Erica Salm Rench, MBA, COO, Rasa.io
Thu 11/21 at 11 a.m. – Unlocking the Power of Personalization: Building Blocks for Your Marketing Campaign
Your members want the right information at the right time, in the right channels. Personalization, especially within the member journey, is the key to re-engaging your members an driving sustainable membership growth. Learn how to develop detailed buyer personas using real customer data and insights, map customer journeys and leverage real-time triggers for hyper-personalized experiences, set measurable KPIs and continuously optimize your personalized campaigns, and assess your organization’s digital marketing maturity and chart a path forward. More info/register.
Host: fusionSpan
Speakers:
- Matthew Hanagan, Lead Solution Engineer, Salesforce
- Jessica Richardson, Senior Consultant, Marketing & Digital Strategy, fusionSpan
Thu 11/21 at 11 a.m. – Failing Forward
This interactive program goes beyond theory. Hear Glover’s story of success, failure, recovery, and his proven Fail Forward Process. Learn how to manage your successes and redefine your failures, transforming them into the fuel you need for sustainable success. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Paul Glover, President, Glover & Associates
Association Brain Food Weekly is published Friday mornings. If you’re offering free professional development to the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.
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Association Brain Food 