Association Brain Food: 12.6.24

The weekly list of free educational events and resources for the association community…

pine cones on green pine branches – inspiration for my weekly list of free educational events and resources for the association community

“The health of an organization is directly proportional to the speed at which truth travels within it.” –Luke Burgis [A revealing one to ponder.]

Tax reform threat. In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations.

Purchasing decisions. The decisions of B2B buyers—prospective customers/clients or association members—are driven more by emotional factors, such as trust and likeability, than product features. Matt Locke at Attention Matters suggests three tactics for making your organization “seem like a safe choice.”

AMS request for proposals (RFP). Impexium describes the steps for crafting a request for proposals (RFP) that will bring your association the best options for new association management software (AMS). Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community.

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download.

Membership meetups. New online communities offer fresh perspectives about member meetups for associations to consider. At Community-Led Alliance, Steve Chen describes the journey of Code & Coffee and suggests strategies for building trust, psychological safety, and a strong sense of belonging in a community.

Association finances. Chazin & Company describes what association CEOs should expect from their finance and accounting teams, so staff and volunteer leadership have the financial information they need to answer questions, make data-driven decisions and fulfill their fiduciary duty.

Association content. To engage members, WorkerBee.TV suggests associations adopt a business-minded approach to content. Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI.

Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them.

Content strategy. A marketer’s life is so much easier when you have a content strategy, which is why I’m always harping on this point. BackPocket Agency explains why you need a content strategy and how to create one. Make it an end-of-year tradition!

Skills training. Hailey Mensik at WorkLife shares research findings about the employee desire for AI training from their employers—sooner rather than later. Here’s an opportunity for associations to work with industry employers to provide this in-demand training.

Snacks

Are we too impatient to be intelligent? Don’t let the urgent drown out the important—faster isn’t always better. Enjoy these recognizable examples of technology or optimization causing us to be worse off than we were before. | Rory Sutherland, Behavioral Scientist

A children’s version of A Christmas Carol by Charles Dickens to read out loud this holiday season. | Ruth Gaskovski

The mirthful Assyriologist, the real Noah’s Ark, and the oldest writing in the world: the British Museum’s Irving Finkel is the most interesting man you’ve never heard of. Enter his world for a captivating glimpse of the secrets embedded within humanity’s earliest writing. | Brian Klaas, The Garden of Forking Paths

You never grow old at the table

We’ve enjoyed this time-friendly recipe for southwest buttermilk baked chicken a few times this year. I go heavier on the spices and mix a generous amount of hot sauce into the buttermilk.

On the side, creamed collards with lots of extras. I don’t like greens swimming in cream. I prefer a coating of dairy—evaporated milk this time—just enough to make them feel special. Instead of adding bacon or pancetta, I wilted the greens with leftover beef broth, which, along with the mushrooms, adds the same oomph.

For Thanksgiving, I brought two vegetables and cranberry sauce to our family dinner. My butternut squash gratin with poblanos originated with this recipe from Food & Wine, but I’ve adapted it over the years. To save time, instead of roasting the poblanos, I sauté them alongside the onion, garlic, spices (cumin, smoked paprika and chile powder) and herbs. This year, I used a mix of roasted butternut squash and sweet potatoes. Instead of the original dairy ingredients, I use whatever’s on hand, in this case, evaporated milk, plain Greek yogurt, Monterey Jack, cheddar and goat cheese. I omit the pumpkin seeds and instead top the gratin with panko bread crumbs mixed with melted butter.

You’ll never guess what other veggie I brought. Yup, how’d you know? Roasted broccoli with red onion and garlic powder.

About an hour before we left the house, I gasped when realizing no one had said anything about REAL cranberry sauce, so I got to work. This year, my version included shallot and garlic sauteed in butter, fresh mandarin orange juice, maple syrup, molasses, brown sugar, cinnamon, salt and cranberries. I sometimes add chipotle en adobo or chipotle powder to this recipe but didn’t this time since my hostess sister-in-law is not a fan of heat.


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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.


Fri 12/6 at 4 p.m.* – Cybersecurity for Associations & Nonprofits

Hear about security measures you can take to best protect against theft of any kind, focusing on identity theft and financial safety. More info/register.

Host: Fridays@4

Speaker: Cynthia Echendu, CyberTek MSSP (VENZA Group)

*All events are online at Eastern Standard Time unless otherwise noted.


Mon 12/9 at 8 a.m. – Boost your Brand – Write a Book! (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Every week, Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Carl Weaver, Broken Column Press


Mon 12/9 at 11 a.m. – Enhancing the Treasurer Relationship and Collaboration

Treasurers often step into their roles with few expectations and no established goals to guide them. This often leads to a start slow and missed opportunities for engagement, which can result in negative impressions that are difficult to reverse. However, with a little planning and preparation the appearance of just being “along for the ride” can be avoided. Learn how to set basic goals and develop realistic expectations for success and impact during their time as Treasurer. Hear about actions and tactics to get Treasurer service off to a fast start, strategies for how to be a more impactful Treasurer and work with the finance committee, and how to end Treasurer service on a high note enhancing continuity and sustainability. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

  • Michael Gellman, CPA, CGMA, Co-Founder at Sustainability Education 4 Nonprofits
  • Paul Preziotti, CPA, Partner, Johnson Lambert LLP

Mon 12/9 at 2 p.m. – Lessons in Advocate Recruitment to Ready You for 2025

From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. Come with a curious mind, participate in a live Q&A, and leave with real-life examples and tips you can modify to tackle your most challenging recruitment dilemmas. More info/register.

Host: AdvocacyAI

Speakers: Beekeeper Group’s Alex Dickinson, Advocacy AI’s Tom Spencer, and The Advocacy Coach’s Sherry Whitworth


Mon 12/9 at 3 p.m. – Q4 ASAE Update to the Consultant Community

More info/register (ASAE members only).

Host: ASAE


Tue 12/10 at 11 a.m. – Why Most Organizations Fail at Community

What if we are looking at community building all wrong? Explore why many organizations struggle to create meaningful community engagement. Learn about the difference between “collectives” and true communities, the power of individual agency and participatory co-creation. Discover practical strategies to foster mutual support, consistency, and stability, empowering individuals to connect authentically and actively shape a thriving community. More info/register.

Host: Carlos Restrepo, MS, CAE, VP of Sales North America, Aevus

Speakers:

  • Tasha Van Vlack, CEO & Community Builder, The Nonprofit Hive
  • James B. Young, PhD, Founder & Chief Learning Officer, The Product Community

Tue 12/10 at 12 p.m. – AWTC Meet & Greet

Connect with new faces in the association tech community. Join us for a 30-minute welcome event to forge fresh connections and discover our vibrant slack community. More info/register.

Host: Association Women Technology Champions


Tue 12/10 at 12 p.m. – AI is Transforming Processes — Here’s How to Get in Front of It

Hot Take: There’s a systematic way to change your processes. Even hotter take: That systematic way ISN’T highly disruptive. Find out how AI is changing processes—and how to get in front of it. More info/register.

Host: Charlene Li, Founder & CEO, Quantum Networks Group


Tue 12/10 at 12 p.m. – Building & Growing User Conferences

Join a fluff-free deep dive into creating impactful and memorable user conferences. Get tips from top organizers on how shared energy drives motivation and impactful connections and insights on collaborating with sales and demonstrating ROI. More info/register.

Host: Zuddl


Tue 12/10 at 12 p.m. – Tech Tuesday: AI Unplugged – Key Insights from the ASAE AI Summit

Hear a recap of all the excitement from the recent ASAE AI Summit, where industry leaders shared jaw-dropping insights on how AI is reshaping our organizations and enhancing member engagement, advice on AI-powered tools that boost your efficiency and make your life easier, discussions on groundbreaking case studies, eye-opening presentations, and interactive demos of the latest AI technology. More info/register (ASAE members only).

Host: ASAE Technology Professionals Advisory Council

Facilitators: Reggie Henry from ASAE and Dave Coriale from DelCor


Tue 12/10 at 12 p.m. – LGBTQIA2+ 2024 Community Call

A unique and inclusive opportunity for association professionals across all career stages to connect and engage over lunch, where you can openly share and discuss topics that are current and significant to the LGBTQIA2+ association community. Whether you have burning questions, pressing issues, or insightful experiences to share, this judgment-free zone welcomes your valuable contributions. Let’s come together to support, learn from each other, and build a stronger, more inclusive community. More info/register (ASAE members only).

Host: ASAE LGBTQ Association Executives and Supporters


Tue 12/10 at 1 p.m. – The 2025 Learning Business Landscape

Based on survey data from practitioners working in the professional development business, hear how organizations are investing in learning, including in specific areas like personalization, AI, data analytics, and more. Learn about developments your learning business peers consider important so you can start thinking about how these trends will and should impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Leading Learning

Speakers:

  • Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
  • Ashish Rangnekar, CEO, BenchPrep

Tue 12/10 at 2 p.m. – The Role of Event Technology in 2025

Understand the key role that eventtech will play in 2025. From AI to data, join us to gain actionable knowledge on leveraging eventtech to enhance attendee engagement and track impactful ROI metrics, demonstrating value to stakeholders and sponsors. Discover new tools that can reduce time-consuming activities and unlock pockets of growth. More info/register.

Host: eShow

Speakers:

  • Julius Solaris, Founder, Boldpush
  • Akshar Patel, VP of Corporate Strategy & Development, eShow

Tue 12/10 at 2 p.m. – How to Repurpose Your Event Content Like a Pro

Learn about the importance of repurposing content to extend the content’s lifespan beyond the event, how to use different content formats to offer your message in new ways, and how to measure the impact and success of your re-purposed content. 1 CMP credit. More info/register.

Host: MeetingsNet

Speaker: Victoria Akinsowon, Manager, Content Marketing, Cvent


Tue 12/10 at 3 p.m. – Beyond the Stage: The Power of Speaker Support and Management for Event Success

Hear about a holistic approach to speaker management, from initial preparation to post-event engagement. Learn actionable strategies for creating seamless and impactful experiences for speakers, including effective content management, communication practices, and capturing feedback to foster ongoing relationships. More info/register.

Host: Cadmium

Speaker: Courtney Stanley, Owner, Courtney Stanley Consulting, LLC


Wed 12/11 from 9 a.m. to 12 p.m. – Generative AI a Year Later (Washington DC)

A little over a year ago, we assembled experts to explore the new AI technologies and how they might change our ways of working. Now it’s time to review the current state and future use of AI in credentialing, including content ownership, intellectual property for AI-generated content, and applications in marketing. We’ll discuss the evolution of technology, what it’s important to consider and how that’s changed in the last year, and how to know if Generative AI is right for your program. Location: Washington DC. More info/register.

Host: Certification Networking Group

Speakers:

  • Liz Dombrowski, Manager, Accreditation Services, Institute for Credentialing Excellence
  • Sierra Hampton-Simmons, VP of Certifications, PMI
  • Rory McCorkle, Vice President of Business Development, Strasz Assessment Chair of the ATP Board of Directors (2024)
  • Dane Snowden, Chief Operating Officer, CFP Board
  • Marc J. Weinstein, Chief Privacy Officer and Vice President, Caveon Test Security
  • Ibidun Layi-Ojo (moderator), Director, Examinations, CFP Board

Wed 12/11 at 11 a.m. – Understanding the Numbers

Learn about key items to review to gain insight into the finances of a nonprofit organization, including the IRS Form 990, the cash flow statement, and key ratios that provide insight into the overall financial health of the organization. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Colleen Smith, Principal, O’Connor Consulting Services


Wed 12/11 at 12 p.m. – The Top 5 Revops Workflows You’re Not Running

Get a peek into the critical workflows you need running behind the scenes to keep your data activated and supporting your association goals. Send off the year and leave the manual work in the hands of smart automated workflows so you can hit the ground running in 2025. More info/register.

Host: HighRoad Solutions

Speakers: Morgan Mulgrew, Strategic Account Manager, and Garra Swayne, Strategic Account Manager, HighRoad Solutions


Wed 12/11 at 12:30 p.m. – Embracing Automation for Transformational Change

Hear how embracing automation can empower teams to focus on strategic and impactful work, leaving mundane tasks behind. Discover insights from each organization’s automation adoption journey. Learn how this initiative liberated teams to channel their energies toward higher-value projects. We’ll share practical strategies and real-world examples to help you create a forward-thinking culture and fully leverage automation to drive significant organizational transformation. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Speakers:

  • Gary Deinken, Director, Business Process Management, National Automobile Dealers Association
  • Patrick Dorsey, SVP, Marketing, Impexium
  • Danielle Thomas Pollard, Director of IT, Auto Care Association

Wed 12/11 at 1 p.m. – Nonprofits & Associations: 7 New Year’s Resolutions to Grow Corporate Sponsorship

Start 2025 with actionable, results-oriented strategies designed to strengthen your corporate partnerships and boost your sponsorship revenue. From innovative outreach techniques to cultivating long-term relationships, hear practical tips you can implement right away. More info/register.

Hosts:

  • Lori Zoss Kraska, MBA, CFRE, founder/CEO, Growth Owl
  • Bruce Rosenthal, sponsorship consultant, Bruce Rosenthal Associates

Wed 12/11 at 1 p.m. – Crystal Ball Predictions for the Future of Associations

Hear what organizations are seeing in their professions, with their memberships, and what this means for associations moving forward, including the inherent advantage associations have as connectors and the ways this needs to be accentuated; how associations can cut through the noise and better position themselves to be trusted resources; the necessity of no longer doing business as usual but emphasizing responsiveness and agility; and why associations must communicate and collaborate more effectively with younger generations. 1 CAE credit. More info/register.

Hosts: Fonteva and Protech

Speakers:

  • Tina Bates, CAE, Senior Vice President, Strategy & Innovation, Virginia Society of CPAs
  • Ronald M Moen, CAE, Vice President, DelCor Technology Solutions
  • Zack Wahlquist, FASAE, CAE, RCE, Chief Operating Officer, Chicago REALTORS®
  • Thomas M. Wojno, Chief Operating Officer SVP, Innovation & Member Advancement, International Dairy Foods Association

Wed 12/11 at 1 p.m. – Negotiating in the New Year

Hear about our current marketplace and how it affects a planners’ strategy during negotiations. Learn how to defend key contract clauses to benefit your organization’s bottom-line. Discuss variables that hotels consider when reviewing your overall business value. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Robyn Mietkiewicz, Innovation Partner, INNOV8 Meetings + Events


Wed 12/11 at 2 p.m. – Building an Engaged Community: Lessons from ACC’s Award-Winning Mobile App

Learn how ACC leverages a mobile app to engage members year-round, foster community growth, and boost retention. Hear app best practices for driving member engagement and proven tactics from your peers to enhance your app’s success. More info/register.

Host: Clowder

Speakers:

  • Kerri McGovern, Senior Director of Membership for the Association of Corporate Counsel (ACC)
  • Mary Schmitt, Senior Client Advisor, Clowder

Wed 12/11 at 2 p.m. – Sneak Peek into Recent Association Web Projects

Learn about the strategies, decision-making processes, and creative problem-solving that are delivering real website results for associations like yours. From transforming member experiences with AI, to streamlining complex systems, to fresh, new approaches to hybrid meetings, this session will spark ideas you can bring to your organization. This session is always a crowd favorite and for good reason—it’s a unique opportunity to explore the digital strategies and innovations that are driving success for other associations. More info/register.

Host: Matrix Group

Speakers: Dave Hoernig, VP of Software Engineering; Alex Pineda, Creative Director; and Joanna Pineda, CEO and Chief Troublemaker, Matrix Group International, Inc.


Wed 12/11 at 2 p.m. – Event Trends: Insights and Strategies for 2025

The latest Northstar/Cvent Meetings Industry PULSE Survey delves into critical topics such as budgets, spending, the value of face-to-face, supplier relationships and other important topics. Get a comprehensive analysis of these findings and discuss their implications for planners and their supplier partners in the year ahead. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speakers:

  • Jaimi Welch, Content Marketing Manager, Cvent
  • David Blansfield, Executive Vice President & Group Publisher, Northstar Meetings Group
  • Sarah J.F. Braley (moderator), Managing Editor, Northstar Meetings Group

Wed 12/11 at 2 p.m. – 2025 Trends That Will Transform Events: An Insider’s Roundtable

Featuring a diverse lineup of industry leaders representing agencies, in-house teams, and technology experts, our panel will go deep on the trends that matter the most to you. Tune in as our experts share firsthand insights, challenges, and predictions for what’s next. More info/register.

Host: Bizzabo

Speakers:

  • Bethany Murphy, Senior Director, Events, 6sense
  • Erica Spoor, SVP, Strategy, Sparks
  • Brandon Wernli, CEO, BW Events Tech

Wed 12/11 at 3 p.m. – How to Build an Exceptional Member Experience

Learn about the key pillars of an exceptional member experience, and how to harness member insights to inform business decisions, build a member-driven education program that’s scalable, and implement tools and technology to drive engagement and revenue. More info/register.

Host: Arlo Software

Speakers:

  • Jessica Bonney, Manager of Training and Education, VICA
  • Jeff Horne, Co-Founder & CEO, Wicket
  • Jason Vincent, Head of Customer Experience, Arlo Software

Wed 12/11 at 4 p.m. – 7 Measures of Success Town Hall

The session will cover the research project’s goals, strategies for gathering community input, and tools and resources for implementation. The event will conclude with an open Q&A and a link to an interest form for continued engagement. More info/register.

Host: ASAE

Moderator: Paul Borawski


Thu 12/12 at 10 a.m. – Professional Associations: How Online Community Increases Engagement

Professional and trade associations are the original professional community builders. But they are currently often dealing with a decline in membership and member engagement, especially amongst the younger generations of members. Learn how online communities provide very relevant solutions and hear advice on how to set up an online community with and for members. More info/register.

Host: Clocktower Advisors

Speakers:

  • Dennis van Aalst, Director and Digital Strategist at Yunits
  • Mathijs Vleeming, Consultant Associations and Community Strategist, Yunits
  • Todd Nilson, Founder, Community Strategist, Clocktower Advisors

Thu 12/12 at 12 p.m. – Key Learning: AMS Adoption Deep Dive

With every step you take from AMS selection, through implementation, and beyond, your organization’s strategy must prioritize the adoption phase. Long-term AMS success is all about adoption, which means it has to be front of mind from the get-go. Learn how to build your internal team, nail down plans and offer proven strategies to ensure you get the highest value from your system for years to come. More info/register.

Host: Achurch Consulting

Speakers: George Rears and Erin Trost, Achurch Consulting


Thu 12/12 at 12 p.m. – Leveraging Corporate Social Responsibility (CSR) Funds for Sponsorships (Alexandria VA)

Is your association looking for new ways to grow non-dues revenue, or seeking to engage corporate sponsors beyond their Marketing Teams? If so, CSR funds could present opportunities for you. Find out why and how to start conversations with CSR teams. Location: Alexandria VA. More info/register.

Host: NoVa Association Senior Execs

Speaker: Bruce Rosenthal of Bruce Rosenthal Associates


Thu 12/12 at 12 p.m. – A CEO’s Guide to Succinct and Meaningful Reporting

Are your directors reaching for their pillows when you’re trying to give them critical information? Do you find that your Board forgets information, even after you’ve given thorough reports? We’ll show you how to tell the board everything they need to know succinctly and effectively. More info/register.

Host: Zzeem Consulting


Thu 12/12 at 1 p.m. – Understanding Standard Monthly Financial Statements

Financial statements can contain a lot of information, and unless you have experience in reading, understanding, and analyzing them, the information presented can appear as if it’s presented in another language. Join us to break down a standard set of monthly financial statements you should be receiving from your Finance team and what you should be looking for. We’ll break down the financial statements into “human speak” and equip you with more knowledge so that you can properly interact with your financial statements – and hopefully your Finance team – going forward. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Yevgeniy Sukhenko, Partner, Outsourced Accounting & Advisory Services, GRF CPA & Advisors


Thu 12/12 at 1 p.m. – Preparing for the AI Revolution: How Marketing Executives Should Focus on Generative AI Adoption

Generative AI is transforming marketing, but not all team members are on board. This webinar, based on the AMA x Lightricks “State of Generative AI in Marketing” report, reveals why executives must take the lead in providing training, addressing ethical concerns, and fostering a culture of confident AI usage. More info/register.

Host: American Marketing Association

Speaker: Corbett Drummey, Vice President, Brand Collaboration, Lightricks


Thu 12/12 at 3 p.m. – Crafting a Winning Value Proposition Through Member Insights

When was the last time you revisited your value proposition? If it doesn’t resonate with your members, it’s time for a refresh. Learn why your value proposition matters, how to gather actionable member insights, and how to create a clear and compelling message. More info/register.

Host: PropFuel

Speakers:

  • Cheri Quinn, Mercury Creative Group
  • Brittany Lancor, PropFuel

Thu 12/12 at 3 p.m. – Association Chat Insider Weekly Recap

Come together with the association community to chat about the hot topics that matter most. Our meetings are a safe space: no recordings, no live streams—just real, raw conversations. Want to explore what’s buzzing in the association world? This is your weekly chance to connect, share, and learn from one another. More info/register.

Host: KiKi L’Italien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M


Thu 12/12 at 4 p.m. – Ethical..According To Who? Use the ASAE 9-Step Ethic Flow Chart

The panel will review several case studies and ethical dilemmas covering multiple situations.  The session is developed to facilitate the learning of the nine-step ethics process developed by the ASAE Ethics Task Force through participation in breakout rooms. 1 CAE (ethics) credit. More info/register.

Host: ASAE Reston-Loudoun Swap

Speakers:

  • Ann Link, CAE, Chief Operations Officer, National Association of Regional Councils
  • Chris Martin, Manager, Leadership Training, National Realtor Association
  • Clarissa Russell, CAE, CMP, Director of Convention and Events, National Association of Civil Engineers

Fri 12/13 at 11 a.m. – Step into the New Year with Intention

There’s no better milestone than the start of a new year to take the time to reflect and set intentions for the coming year. Intentions are not New Year’s resolutions, as resolutions typically don’t work because they’re often vague and come with too many unrealistic expectations. A simple trick to keep your intentions front and center throughout the year is choosing a word that represents your vision for 2025. Join this AWTC webinar to pause, reset and assess whether your path is still aligned with your goals and values. More info/register.

Host: Association Women Technology Champions

Speaker: Jen Lewi, Design your Next Step, Founder & CEO


Fri 12/13 at 1 p.m. – Leave a Legacy Like Springsteen: How Digital Accessibility & Gifting Can Secure Your Association’s Future

explore how associations can leverage digital accessibility and legacy gifting to enhance member retention, increase lifetime value, and secure a thriving future. Drawing inspiration from Bruce Springsteen’s perspective on leaving a lasting impact, we’ll delve into strategies that cater to the aging Baby Boomer demographic while creating new revenue streams for your association. 0.75 CAE credit. More info/register.

Host: Blue Sky eLearn

Speakers:

  • Mark Wallach, MBA, CEO Emeritus, Mobile Engagement Strategies
  • Jesse Shorts, Business Development Representative, Blue Sky eLearn

Fri 12/13 at 1 p.m. – Talk with CAEs

An online space for CAE candidates to ask questions about the CAE (e.g., exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) and current CAEs to share their knowledge and experience with the exam. More info/register.

Lead facilitator: DeeJay Hastings, CAE, Executive Consultant, Lewis Association Consultants


Fri 12/13 at 2 p.m. – 2025 Gear Up! 14 NEW Quick Tips to get EMAILS Opened & Clicked

Discover the latest in email marketing and see what new trends are increasing open rates and setting you apart from the crowd. Learn actionable tips/tricks that will make a huge impact in your overall campaign performance. More info/register.

Host: GURU Media Hub

Speakers:

  • Pierce Ujjaninwalla, co-founder and CEO, Knak
  • Jay Schwedelson, founder, SubjectLine.com and GURU Media Hub

Fri 12/13 at 4 p.m. – Fridays@4 Farewell & Holiday Gathering

Join your Fridays@4 friends and colleagues as we say “farewell” to the last four years of great connections and learning.  This will be the final meeting of Fridays@4 and will be our holiday networking event. More info/register.

Host: Fridays@4


Tue 12/17 at 11 a.m. – Unlocking the Power of AI for Associations

Explore the transformative potential of AI for associations. Gain insights into AI readiness, learn how to build a strategic AI roadmap, and understand the financial implications of AI adoption. Hear about the importance of ethics and governance in AI implementation, ensuring responsible and sustainable AI usage within associations. Get equipped with the knowledge and tools needed to effectively integrate AI into their organizations, driving innovation and efficiency. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Rick Bawcum, CAE, CISSP, CEO and Founder, Cimatri


Fri 12/20 at 3 p.m. – The Informal Consultants Networking Extravaganza

This monthly networking meeting is for full-time consultants who work with non-profits and associations. You don’t have to be an ASAE member to attend this consultant-organized event. This month, we’ll look ahead to 2025 and talk about special projects and activities like promoting the Google Directory, creating resources, and developing the business continuity/crisis situation back up network. Bring your ideas! No ugly holiday sweater required. Plus, we’ll cover the usual agenda of sharing of good news and topics or questions from the group. More info.

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting


Association Brain Food Weekly is published Friday mornings. If you’re offering free professional development to the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.



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Author: deirdrereid

Deirdre is a content marketing partner for companies serving the association market. After more than 20 years managing associations and restaurants, she's enjoying the good life now by helping companies inform, educate, and deepen relationships with the association community. Away from her laptop, you can find her walking in the woods, enjoying live music, reading hundreds of newsletters, watching hockey, cooking, hanging at the local brewery or tap room, or relaxing in a comfy chair with a good Kindle book and a glass of something tasty in hand.