Association Brain Food

Association Brain Food: 11.3.23

The weekly list of free educational events and resources for the association community…

Looking for additional work. I’ve had a few writing projects finish recently and have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces, but am open to learning about other interesting projects outside that scope. Please email me if you have something to discuss. Thanks!

Pierre PARtnership Award deadline today. The Professionals for Association Revenue’s Pierre PARtnership Award celebrates the impact of business on association missions. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission. Nominees will be part of a panel at the RevUP Summit in December in Annapolis MD. Nominate your association’s business success story here—the deadline is today.

Engagement marketing. Since the pandemic, people are making more time for their personal interests and less for their work interests. TopClass LMS describes how to convince your audience to invest in their personal growth and improve their lives by participating in association programs.

Chapter communications. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters. They describe how to first improve your communications (and relationships) with chapters so volunteer leaders are more receptive and aware of your messages and resources.

Board buy-in on tech. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Use these tactics when making a case for any new technology investment.

Association podcast. At Associations Now, Hannah Carvalho describes how a chapter of the American College of Physicians helped student members launch and run a podcast. Their advice for working with students would also work for podcasts involving regular members.

Office urgency. Association workplaces often suffer from the “everything is a priority” syndrome, especially when boards or members make requests. Dina Denham Smith at Harvard Business Review shares five tactics to combat a culture of false urgency at work.

Scientific society events. ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs, and challenges. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and more.

Off-topic but worth your time

Ross Barkan asks if anyone cares about free speech, one of our country’s greatest achievements. He describes how both the left and right dismiss free speech when it’s convenient for them.

“He’s absolutely scathing towards Western media and academia, Hamas, the Palestinian Authority, the Netanyahu government. He excoriates all of them in equal measure.” True words from a Twitter review of historian Simon Sebag Montefiore’s article in The Atlantic, The Decolonization Narrative Is Dangerous and False: It Does Not Accurately Describe Either the Foundation of Israel or the Tragedy of the Palestinians. Don’t subscribe? Try this tool.

Jean M. Twenge says teens are in the midst of a mental health crisis because of phones and social media. The research proves it and alternative causes don’t pass muster.

Judi Dench was on The Graham Norton Show last week to promote her new book about her life and work with Shakespeare. After she makes the point that we quote Shakespeare daily without knowing it, this happened. What a treasure she is.

You never grow old at the table

Skip down to the list of free educational events if you prefer takeout.

I’ve always been an Emeril Lagasse fan (despite the Bam!) since his recipes are fantastic and he’s from my neck of the woods. I always have a batch of homemade Emeril Essence, his Creole seasoning, on hand. Last week, for Creole speckled sea trout, I sprinkled the fillets with Essence and then dredged them in brown rice flour—a new discovery. Put brown rice in a spare coffee grinder and process it until it resembles flour. After pan-frying the fillets, remove them from the pan and make a sauce with butter, green onions, lemon juice, salt, and pepper. Excellent.

On the side, we had an asparagus sauté—yeah, I know asparagus isn’t in season, but they were on sale. I’m not always as food-virtuous as I’d like to be. In the sauté mix: carrot, red bell pepper, and red onion.

Another night, I made catfish with Portuguese chouriço, white beans, and spinach. I think of it as a Portuguese fish skillet—channeling Emeril. My dish is based on an old Eating Well recipe, but I add red bell, poblano, jalapeño, garlic, smoked paprika, red pepper flakes, and spinach, and do it all on the stove.

One night, when we go home late and I didn’t have time to cook, I pulled leftover pressure cooker spicy Korean pork shoulder from the freezer. I like it in tortillas with slaw.

Subscribe to Blog via Email

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 11/3 at 4 p.m. EDT* – Recognizing Burnout Before It’s Too Late

Hear from association professionals who will share their experiences with burnout and its effects on their professional and personal wellbeing. Participate in a moderator-led breakout session with a small group of fellow attendees for an in-depth discussion on how burnout is affecting you, your team, and your workplace. Leave with steps you can take today to address burnout before it’s too late. More info/register.

Host: Fridays@4

Speaker: Alexandra Bradley, director of marketing and communications, American Board of Foot and Ankle Surgery

*All events are online at Eastern Standard Time unless otherwise noted.

Mon 11/6 at 8 a.m. – Content Creation and Repurposing (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Cynthia Lockrey, Lockrey Communications

Tue 11/7 at 12 p.m. – Data Analytics & Generative AI (Data Analytics Network)

Discuss generative AI, how you should use it in your day-to-day work, what programs/products/services you should be considering for your organization, and how your members should be using it. Hear real-world stories and share your user stories. 1 CAE credit. More info/register.

Host: Data Analytics Network

Guest: Conor Sibley, Chief Technology Officer at Association Analytics

Wed 11/8 at 11 a.m. – Creating Personalized Member Experiences with Your Data

What if you could elevate the experience of your own members and delight them with unforgettable moments? Using data-driven insights and AI can help you be invaluable to your members. Learn how break down the data silos and work towards a single source of truth, build trust and confidence in the integrity of your data, and make informed decisions using data driven and AI insights. 1 CAE credit. More info/register.

Host: iMIS by ASI

Wed 11/8 at 11:30 a.m. – Tapas Talks (Cyber & Security) in the Small Staff Association Marketplace

Always conversational and lively, a mixture of planned content and virtual f2f discussions with subject matter experts, plus the serendipity of talking through challenges with your peers. November’s theme is all things Cyber & Security. More info/register.

Host: QiqoChat

Guest: Brian Scott of ClearTone Consulting and 501CISO

Wed 11/8 at 12 p.m. – Everything You Need to Know About ChatGPT: The Hottest (and Scariest) Technology of 2023

Just a few months ago, the world as we know it changed forever. ChatGPT can write whole essays from a simple text prompt, formulate 100 social media post ideas from a single sentence, create computer code with just a description and compose poetry and songs in any artist’s style in milliseconds. With this type of AI tool, there are ethical issues, legal issues, bias issues, quality issues, creativity issues, copyright issues, issue issues…and issues we haven’t even considered. Get an in-depth look at ChatGPT and similar tools to discover how it works, what it can do, how it can help you do your job better, who it hurts, and, most importantly, how far it can go. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Speaker: Beth Zienesis, Your Nerdy Best Friend

Wed 11/8 at 12 p.m. – PAR Member Meet-Up: There’s No Playbook for That

Hear association teams share the craziest member, attendee or client experiences. Challenges help us grow—tune in and learn how association teams have solved their craziest moments and lived to tell the tale. PAR Member Meet-Ups are 30-minute sessions for industry professionals to collaborate on the ideas, skills and solutions our association teams need to move forward. More info/register.

Host: Professionals for Association Revenue

Wed 11/8 at 12 p.m. – Cybersecurity and AI: The Good, The Bad and the Ugly

A recent ASAE survey revealed that while less than 25% of associations currently are using AI, most were in the planning stages and likely to implement plans, assessments, work groups, and seek advice about AI in the next year. One way associations could leverage AI is for cybersecurity. And the cyber threat to associations is real. It isn’t a question of if your association’s data will be compromised, it’s when. Hear how AI can be used to help associations prevent cyber threats. Learn about recent cybersecurity innovations associations might leverage to improve their cybersecurity. 1 CAE credit. More info/register.

Host: Association Xchange

Speaker: S. Keith Moulsdale, Partner and Co-Chair of the Cyber Security, Information Management & Privacy practice at Whiteford Taylor & Preston

Wed 11/8 at 12:30 p.m. – Nonprofits and Artificial Intelligence: Important Legal Considerations Amid Ongoing Developments

Before leaping into the brave new world of generative AI, careful consideration should be given to the potential legal, contractual, and regulatory complications that business uses of AI can present. Can professionals ensure accuracy when using AI tools? What should a nonprofit do (or not do) to maintain control over its valuable data and content? How should staff and volunteers be instructed to manage privacy risks? Hear our panelists address these concerns and other best practices for nonprofits to thoughtfully embrace this evolving technology. More info/register.

Host: Venable LLP

Speakers: A.J. Zottola, Partner, Intellectual Property Transactions, and Channing Gatewood, Associate, Intellectual Property Transactions, Venable LLP

Wed 11/8 at 12:30 p.m. – Let’s Talk Fair Pay

There is a significant range of pay, depending on factors such as region, industry, job role, and experience. Let’s work together to gain a better understanding of the compensation landscape, the factors that influence pay, and the strategies for negotiation, so associations can work to attract and retain an engaged workforce. More info/register.

Host: ASAE Finance and Business Operations Professionals Advisory Council

Wed 11/8 at 1 p.m. – Event Revenue Mastery: Unlocking Your Full Potential in 2024

Learn how to craft seamless, memorable events that leave a lasting impact on attendees; the secrets behind effective event promotion, from pre-launch buzz to post-event engagement; the latest event technologies that can elevate both your event planning and marketing efforts; how to captivate and retain your audience’s attention throughout the event lifecycle; and how to gauge the success of your events and marketing campaigns, allowing for continuous growth. More info/register.

Host: Community Brands

Speakers: Michelle Schweitz, Senior Director of Marketing, and Jen Martin, Product Marketing Manager, Event Technology Solutions, Community Brands

Wed 11/8 at 1 p.m. – How to Build a Rockstar Webinar Program: Strategies for Success

Learn how to create a comprehensive strategy that will drive engagement, generate leads, and increase conversion rates. Our team of experts will guide you through the key steps in designing a webinar program that works for your business, including crafting an effective promotional plan, developing engaging content, and leveraging advanced tools and features. More info/register.

Host: American Marketing Association

Speaker: Emily Dick, Demand Generation Director, Cvent

Wed 11/8 at 2 p.m. – Election 2024: What You Need to Know, One Year Out

With 34 seats in the Senate, all 435 seats in the House of Representatives, and the White House on the ballot, the 2024 U.S. elections have the potential to reshape legislative priorities, redefine regulatory frameworks, and redraw government relationships. Hear about the complex world of elections and the repercussions for various industries, the impact of the prolonged fight over the speakership, lessons learned from 2023’s off-year election, and predictions of what’s to come in 2024. More info/register.

Host: CQ

Speakers:

Nathan Gonzales, editor and publisher, Inside Elections
Daniela Altimari, reporter, campaigns and elections, Roll Call
Mary Ellen Mcintire, reporter, House and Senate campaigns, CQ and Roll Call
Jason Dick (moderator), editor-in-chief, CQ and Roll Call

Thu 11/9 at 9:30 a.m. – Small Staff Percolator

A new interactive online coffee break format designed for you to discover more peers in our dispersed community, bring up a topic that’s brewing in the daily grind, and have a casual chat with others who know your lingo. More info/register.

Host: Qiqo

Thu 11/9 from 10 a.m. to 3:30 p.m. – Fall Symposium (Washington DC)

An opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Sessions:

Rise Up Together: Navigating the Journey of Member Loyalty in Communities with Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group
A Magic Wand For Member Retention with Greg Pollack, SVP of Sales, Association Analytics
Member Engagement is an Art and a Science. Do Both! with Brianne Wheeler, Director of Marketing at PropFuel
Test Drive Your Shiny New Membership Model with Aimee Pagano, Senior Digital Marketing Advisor at HighRoad Solution

Location: Washington DC. 4 CAE credits. More info/register.

Host: UST Education

Thu 11/9 from 10 a.m. to 3:30 p.m. – Fall Symposium (Virtual)

An opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Sessions:

Rise Up Together: Navigating the Journey of Member Loyalty in Communities with Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group
A Magic Wand For Member Retention with Greg Pollack, SVP of Sales, Association Analytics
Member Engagement is an Art and a Science. Do Both! with Brianne Wheeler, Director of Marketing at PropFuel
Test Drive Your Shiny New Membership Model with Aimee Pagano, Senior Digital Marketing Advisor at HighRoad Solution

4 CAE credits. More info/register.

Host: UST Education

Thu 11/9 from 11:30 a.m. to 2 p.m. – MemberSips Workshop – Change Management: Unlocking Post Go-Live Success (McLean VA)

Explore strategies and best practices to ensure your organization’s transformation initiatives thrive long after the go-live date. Learn how to maintain the initial excitement and commitment to change; communication techniques to keep stakeholders engaged, informed, and aligned throughout the post go-live phase; the common sources of resistance to change and strategies to address them effectively; define, track, and evaluate the impact of post go-live changes using key performance indicators, and foster a change-centric culture where adaptability and continuous improvement are the norm. Location: McLean VA. More info/register.

Host: Impexium

Speaker: Rebecca Achurch, CEO of Achurch Consulting

Thu 11/9 at 12 p.m. – Top 10 Membership Strategies for 2024

Learn ten new strategies for recruiting sustainable new members, strengthening engagement, and increasing retention. More info/register.

Host: GrowthZone

Speaker: Shari Pash

Thu 11/9 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 11/9 at 2 p.m. – Building a 365-Day Marketing Machine to Maximize Post-Event Impact

Hear key strategies for riding the wave of a successful event to maximize post-event impact and drive continuous success throughout the year. Learn how to ensure a clean, post-event marketing hand-off, repurpose event content to extend your reach, build engaged communities, continuously nurture event-generated leads, and sustain momentum long after your event is over. More info/register.

Host: Bizzabo

Speakers:

Gianna Gaudini, Head of Events at Airtable
Anthony Kennada, Cofounder & CEO, AudiencePlus
Monique Ruff-Bell, Director of Events at TED
Oren Berkovich, Head of Experience Lab, Bizzabo

Fri 11/10 at 12:30 p.m. – – Conversations with Champions

Each conversation features an AWTC leader or AWTC Award winner, followed by breakout rooms with changing topics (selected by our featured guest). These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. More info/register.

Host: Association Women Technology Champions

Guest: Katherine Schowengerdt, Director of Operations at American College of Sports Medicine

Fri 11/10 at 4 p.m. – Career Toolkit: Enhancing the Art of Powerful Storytelling in Interviews

Gain insight into how to share metrics-driven stories in a way that helps your interviewers feel more connected, intrigued, and inspired to hire you. Learn how to take your SOARS and STARS stories to the next level through the art of storytelling. More info/register.

Host: Fridays@4

Speaker: Daphne Valcin, certified coach, speaker, and trainer

Mon 11/13 at 12 p.m. – ASAE Membership Mondays

This month we’ll have an open-forum discussion with the group divided into break out rooms to discuss: Membership Retention / Renewal / Win-Back; Member Recruitment / Acquisition; Membership Success Metrics; and Membership Models / Pricing. More info/register.

Host: ASAE Membership Professionals Community

Tue 11/14 at 11 a.m. – Developing a Business Mindset for Nonprofits

To increase your organization’s impact and further your mission, it might be time to adopt outside-the-box thinking and develop new strategies to catapult you forward. Learn about key synergies between the for-profit and nonprofit worlds and why they matter, the keys to entrepreneurial success and how you can adopt some of those same mindset to enhance how you run your organization, how to develop ‘intrapreneurialism’ and foster creative thinking within your organization to help find the next big thing for your success, and how to manage your financials to support growth and sustained success. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Brian Haney, Founder and CEO, The Haney Company

Wed 11/15 from 9 a.m. to 12 p.m. – VisionCSI Virtual Summit: Cybersecurity, Data Analytics/AI, and Mission-Driven Partnerships

Learn from the Fisher House Foundation’s success story, showcasing how technology can amplify impact and drive mission-critical success. Discover the transformative power of analytics with insights from the American Association of Nurse Anesthesiology and Association Analytics. Understand how data can reveal authentic member voices and drive impactful decisions. Dive into the intricacies of Zero Trust with experts from designDATA and Arctic IT. Equip your organization with the knowledge and tools to navigate the evolving cybersecurity landscape. More info/register.

Host: designDATA

Wed 11/15 at 11 a.m. – The Pitfalls of Cybersecuity for Nonprofits

Hear about the common cybersecurity threats nonprofits experience everyday while working online. Learn how to identify threats, prevent them, and recover from a malicious attack. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Stacey Campbell, Director of Business Development, and Chris Rounds, Senior Solutions Architect, Express Info

Wed 11/15 at 12 p.m. – Visualizing the Digital Member Journey

While membership and marketing teams focus on optimizing campaign assets like email copy, landing pages, and adverting banners, sometimes it’s hard to visualize where your member is in the marketing funnel. Hear how to understand where your members are in their engagement lifecycle with you and the actual paths they’re taking across multiple channels before converting. More info/register.

Host: High Road Solution

Speakers: Aimee Pagano, Director of Programming, and Garra Swayne, Strategic Account Manager, HighRoad Solutions

Wed 11/15 at 12 p.m. – Nonprofit Matchmaking: Building Relationships with Corporate Partners

Discover the secret to unlocking your nonprofit’s full potential through powerful corporate partnerships. Learn about Tips fo effective partner selection, establishing trust and credibility in corporate-nonprofit partnerships, innovative strategies for collaboration, and common challenges and how to avoid them. More info/register.

Host: NXUnite

Speakers:

Brooke Battle, Founder and CEO at Swell Fundraising
Andy Howell, CEO at Uncommon Giving
Lori Zoss Kraska, Founder and CEO at Growth Owl
Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation

Wed 11/15 at 2 p.m. – Non-Dues Performance Leadership: Explore the Gaps and Opportunities to Success

Learn about key performance indicators of high-value non-dues programs, research results from the 2023 PAR Non-Dues Performance Survey, and how associations are successfully running, managing and staffing non-dues programs that their markets rely on. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Speakers:

John Bacon, Vice President, Enterprise Sales, ASAE
Teri Carden, Founder, Non-Dues-A-Palooza
Jim Elliott, President, James G. Elliott Co., Inc.
Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue

Wed 11/15 at 2 p.m. – Cracking the Code: Corporate Sponsorship Demystified for Associations

Many corporations have sponsorship and partnership dollars specifically dedicated to supporting the industries, initiatives, and causes that your organization is founded on. Learn how to connect and form transformational partnerships with businesses that align with your organizational mission. Find out what corporate sponsorship decision makers look for from associations, creative ways organizations are structuring sponsorships, the importance of mindset in pursuing corporate sponsorship, and how to best engage and communicate with each decision maker type. More info/register.

Host: Matrix Group

Speakers:

Lori Zoss Kraska, MBA, CFRE, Founder of Growth Owl LLC
Joanna Pineda, CEO and Chief Troublemaker of Matrix Group International

Wed 11/15 at 3 p.m. – Marketing AI in Action

Are you thinking about implementing AI but have no idea where to start? Are you a marketer who is ready to digitally transform your organization’s strategy? Learn about easy-to-use AI tools you can begin experimenting with right away at your organization, which are specific to the marketing, membership, and communications functions, such as: SEO/search optimization tools, email tools, content generation and inline editing tools, image and other content generation tools, and AI-powered audio editing tools. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO, Rasa.io

Thu 11/16 at 11 a.m. – How to Merge Your Sources and Clean Your Data to Effectively Impact Your Members

Learn the difference between good and bad data and the impact both can have on an organization, how to employ automated processes to clean up your data and better connect with your members, and how to enrich and verify you data as part of an overall data governance strategy. 1 CAE credit. More info/register.

Host: Sidecar

Speakers:

Cameron Aubuchon, Co-Founder, PropFuel
Hilton Gray, Co-Founder, MemberJunction

Thu 11/16 at 11 a.m. – Cybersecurity and Digital Defense

Are you ready to take your cybersecurity defenses to the next level? Stay ahead of the game with actionable insights from leading industry experts, empowering you to safeguard your digital assets and protect your organization from ever-evolving cyber threats. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Jim Begley, Chief Technology Officer; David DeCillis, CISSP, Senior Product Specialist; and Michael Shonholz, Chief Revenue Officer, ARG, Inc.

Thu 11/16 at 1 p.m. – Sponsorship and Member Engagement Mastery: What’s Shaping The Future

Sponsorship and member engagement trends are evolving every year and it is vital to keep up with the pace. Learn how to recognize the importance of actively engaging new members, identify the reasons why new members don’t engage after signing up, optimize association and sponsors insights to boost engagement, and merge sponsor expertise with association initiatives for high impact. More info/register.

Host: Grype

Speakers:

Amanda Kaiser, Engagement Strategist at Kaiser Insights LLC and the author of “Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community”
Bruce Rosenthal, Founder & Convener at Partnership Professionals Network
Farhad Khan, CEO & Membership Strategist at Grype Digital

Thu 11/16 at 2 p.m. – The Future Is Now: AI and Automation in Association Software

Explore how artificial intelligence and automation are changing the way association professionals work, strengthening engagement, and enhancing member experience. Learn how to think of and work with generative AI tools like ChatGPT, and how big data and predictive analytics move needles. More info/register.

Host: Higher Logic

Speaker: Rob Wenger, co-founder and CEO, Higher Logic

Fri 11/17 at 12:30 p.m. – Ask Me Anything: Integration Platforms as a Service (iPaaS)

Warehouses, data lakes, and middleware OH MY! What is an iPaaS? Does my organization need one? Bring all your integration questions and join the AMA. More info/register.

Host: Association Women Technology Champions

Speaker: Gayathri Kher, CEO and Co-founder, fusionSpan

Fri 11/17 at 2 p.m. – Virtual Networking Event for the ASAE Consultant Community

Meet and greet your fellow Consultant Community members and share ideas for improving business and building relationships. More info/register.

Organizer: Cecilia Sepp, founder, Rogue Tulips Consulting

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.

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Association Brain Food: 10.27.23

The weekly list of free educational events and resources for the association community…

Membership benchmarks. iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more.

Career website. The competition for talent is as tough as ever. Many associations are putting great emphasis on career websites, so they can help industry employers with workforce development. TopClass LMS highlights distinctive site features from several excellent examples.

Orthodox beliefs. Jeff De Cagna delivers a thought-provoking and necessary wake-up call about our assumptions about associations. He identifies six “orthodox beliefs” that associations must confront before the Threatening Thirties. I imagine upon reading them that many of you will nod your head and think “guilty.” But that’s not enough. How do you overturn these beliefs at your association?

Mentoring. The Art of Mentoring describes the benefits of offering a mentoring program to your members. They also provide a checklist for implementing an effective mentorship program or enhancing an existing one.

Governance. If associations are to adapt to our new environment, they must rethink governance, says Michael Butera. He explains what associations have to do to enhance their capability and realize their potential—a short, powerful list.

Local community building. Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Perhaps a concept like this could serve as a low-admin alternative to chapters?

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members.

Strategic partnerships. Sherry Budziak at .orgSource describes how two associations’ partnerships with civic and governmental organizations acted as safety nets in times of crisis. She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap.

Value proposition. What is your association’s secret sauce? James Young at Product Community says you need “a world-class value proposition” for your association and for each product or experience. He suggests using empathy maps and value proposition canvases to home in on the unique value you offer.

Also worth your time

If you allow hate to seep into your words, thoughts, or heart, please watch this video from Arnold Schwarzenegger, my fantasy president.

Unlock the power of timeboxing for project management and professional development. (Marc Zao-Sanders, Harvard Business Review)

It’s easy to screw up on breaking news. But you have to admit when you do. (Nate Silver talking about the troubling journalistic standards lately at the NY Times, Washington Post, BBC, AP, and other legacy media outlets)

You never grow old at the table

Skip down to the list of free educational events if you prefer takeout.

We spent last weekend at my niece’s, who lives just down the road from the Intracoastal Waterway, across from uninhabited Masonboro Island in North Carolina. Crabbing, clamming, and feasting were on the agenda. Saturday night, I made our traditional dinner of shrimp scampi with linguine: onion, garlic, tomatoes, white wine, lemon juice, NC shrimp, butter, pasta water, and linguine.

Back at home, with some of our harvest, Jim made steamed crabs and clams for dinner. The next night, I made spaghetti with white clam sauce: chouriço sausage, onion, red jalapeno, garlic, red pepper flakes, white wine, lemon juice, clams, butter, pasta water, parsley, and whole wheat spaghetti. On the side, roasted broccoli with lemon zest, garlic powder, and parmesan.

Another night, I pan-seared NC yellowfin tuna steaks with lemon zest and juice, and black pepper. On the side, roasted broccoli (again!) with red onion, red jalapeño, and garlic powder.

Subscribe to Blog via Email

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 10/27 at 9:30 a.m.* – World Café: International Meetings & Events

Explore three aspects of international meetings: developing (regionally) relevant content, possible business models, and navigating the tension between local/global/US-centric cultural expectations. More info/register.

Hosts: ASAE International Associations Professionals Community and Michiel Gen, Partner, Exempla Management & Consulting

Speakers:

Sylvia Gonner, CAE, President & Owner, CultureWiz
Matt Riley, CAE, Director of Associations, International Conference Service
Dianna Steinbach, COO, National Association of Wholesaler-Distributors

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 10/27 at 11 a.m. – Monthly Virtual Consultants Town Hall for Networking/Connecting

This monthly networking meeting is for connecting and sharing among consultants. The agenda will be created by the community through suggesting topics and/or volunteering to share content via a presentation. More info/register.

Organizer: Cecilia Sepp, CAE, CNP, founder, Rogue Tulips Consulting

Fri 10/27 at 12:30 p.m. – Ask Me Anything: Marketing Automation

Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? Bring all your marketing automation questions and join the AMA. More info/register.

Host: Association Women Technology Champions

Speaker: Genevieve Borello, CAE, MPA, oversees the American Bar Association’s Tax Section’s membership, marketing, and diversity initiatives

Fri 10/27 at 1 p.m. – eLearning Marketing Makeover: Refresh Your Approach to Reach More Learners

Learn how to develop targeted content that speaks to your different member personas, market eLearning to both members AND non-members, seamlessly connect your website and LMS for maximum impact, and leverage your LMS to market your programs. 0.75 CAE credit. More info/register.

Host: Blue Sky eLearn

Speakers: Cassie Garcia, Director of Marketing, and Dr. Kristen Wall, MA, EdD, Director of Learning and Development, Blue Sky eLearn

Fri 10/27 at 4 p.m. – Nonprofit Management Series: Lesson from Organizational Strategies for Personal Growth

Nonprofits and trade groups develop strategies to manage transition, solicit feedback from their community or members, and reassess priorities in response to outside trends. Join this dialogue to discover ways to incorporate lessons from organization-wide changes to personal professional growth. More info/register.

Host: Fridays@4

Speakers:

Ted Miller, Founder, Ted Miller Strategies
Shandell Richards, Chief Program Officer, Horton’s Kids

Mon 10/30 at 8 a.m. – Unleashing the Power of BI (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guests: Daniel Elacqua and Gwen Garrison, authors of the book, Unleashing the Power of BI

Tue 10/31 at 11 a.m. – Don’t Let Dirty Data Spook You Away From Analytics

We’ve worked with hundreds of associations just like yours, who once believed they weren’t ready to delve into analytics due to dirty data. However, once they took the plunge, they realized analytics wasn’t the scary monster they imagined. Learn why a lot of the data you’ve been hoarding isn’t that important, you’ll never have immaculate data, and you don’t need pristine data to leverage analytics. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, SVP of Sales Enablement, Association Analytics

Tue 10/31 at 11 a.m. – Leadership & Learning: Leadership and the Weight We Carry: Navigating the Murky Waters of Leading and Being Human

Explore the limitations of the common advice to “leave it at the door” for effective leadership; the impact of authenticity when it goes too far, casting a shadow on the entire team; the potential of trust and curiosity as the cornerstone of healthy, authentic leadership; and the interplay of personal challenges and leadership in diverse contexts. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Ryan MacTaggart, PhD, Associate Director, Professional Learning, EDUCAUSE

Tue 10/31 at 11 a.m. – Mastering Year-End Reporting: 5 Tricks and Treats for Advocacy Teams

It’s important to show your leadership team, board, and members or clients what you’ve accomplished in the past year, but it’s even more important to connect past success to future plans, especially with a tumultuous election year ahead. Learn how to craft a successful year-end report in half the time and a winning strategy for next year. Hear about the metrics and data you need to showcase the value of your work in 2023, tips to build a strong strategy heading into a presidential election year, and real-life stories and examples from advocacy professionals to copy for your own reporting and strategy. More info/register.

Host: VoterVoice

Speakers:

Jamie Cobby, Senior Regional Grassroots Manager, National Federation of Independent Business
Jessica Cooper, National Director of Grassroots Strategies, National Federation of Independent Business
Sherry Whitworth (moderator), Managing Director of Public Affairs and Advocacy, FiscalNote

Tue 10/31 at 12 p.m. – Tech Tuesdays: Protecting Your Organization’s Data from Malicious Attacks

How are we protecting our organizations from all the threats our digital environments are subject to? Let’s get together and talk about how we’re securing our networks and desktops, how we’re promoting cybersecurity as a “culture” within our organizations, and where we are lacking. More info/register.

Host: ASAE Technology Council

Speakers:

Reggie Henry, ASAE
Dave Coriale and Andrew Legett, DelCor

Tue 10/31 at 12 p.m. – ASAE CRVM Reading Club: Atomic Habits

Join the ASAE CRVM Reading Club to discuss Atomic Habits by James Clear. We’ll talk about habit stacking, incremental changes and how to improve yourself 1% every day. We’d love to hear your opinion of these techniques and what works for you. Read the book (the author’s summary or an online review) and join us with a cup of coffee and your input on habits. More info/register.

Host: ASAE Component Relations and Volunteer Management (CRVM) Advisory Council

Tue 10/31 at 1 p.m. – Leadership & Learning Series: The Generational Shift: Moving Forward Together

Learn about the generational shift and what makes it unique at this point in history. Gain insights into perspectives across the generations including leadership, recognition, and motivation. Hear about practical applications to improve organizational effectiveness with care, curiosity, and collaboration. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Katherine Jeffery, PhD, Generational Strategist, CEO, KJ Consulting, LLC

Tue 10/31 at 1 p.m. – Cybersecurity Best Practices: A Treat for Your Entire Association

According to the Community Brands Association Trends Study, just 28% of members rank their organization as an excellent technology user when protecting member data and offering secure transactions. Learn cybersecurity best practices to protect your member data and empower staff, valuable data security insights from leading association professionals, and what to look for in an association tech stack to prioritize cybersecurity. More info/register.

Host: Community Brands

Speakers: Michelle Schweitz, Sr Director of Marketing, and Doug Stopper, Vice President of Cybersecurity, Risk, & Compliance,  Community Brands

Tue 10/31 at 2 p.m. – Demystifying the Speaker and Entertainment Industries

Hiring the right speaker or entertainer isn’t just finding the right content—the contract terms must align with your budget as well as attendee and stakeholder expectations. Hear about current business trends and advice on planning and booking unforgettable experiences with top talent, whether you’re booking direct or partnering with a bureau/agency. 1 CMP credit. More info/register.

Host: MeetingsNet

Speakers:

Nichole Beasley, President and Founder, West End Entertainment
Diane Goodman, CMP, President and Founder, Goodman Speaker Management and Founder, Goodman Speakers Bureau

Wed 11/1 at 11 a.m. – PCI Compliance

Learn best practices for associations in implementing PCI Compliance. Get a basic overview of PCI Compliance and what it’s designed to achieve. Hear nine practical tips you can implement immediately to ensure a more secure payment environment. Find out what you should know about the Self-Assessment-Questionnaire (SAQ). 1 CAE credit. More info/register.

Host: UST Education

Speakers: Julie Duncan, Association Practice Leader, and Jenni Glaze, COO, US Transactions Corporation

Wed 11/1 at 12 p.m. – Don’t Be a Data Hoarder: 5 Steps to Recovery

Data hoarding wastes staff time, creates a bad member experience, and costs your association revenue. Learn how to weed your data garden, improve staff efficiency, common use cases supported by data integrations, how to identify the use cases you will need, and basic steps you can take to validate those use cases against a system API when selecting a new system. More info/register.

Host: Association Insights in Old Town (AIOT)

Speaker: Justin Burniske, Principal Consultant and Co-Owner, Meta-Dao

Wed 11/1 at 12 p.m. MDT – AWTC Pop-Up Lunch: digitalNow (Aurora CO)

Are you attending digitalNow? If so, meet up with your AWTC peeps beforehand. These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community. Location: Aurora CO. More info/register.

Organizer: Association Women Technology Champions

Wed 11/1 at 1 p.m. – An Association Professional’s Guide to AI

Hear real-world examples that illustrate how both large and small associations can adopt AI-driven strategies successfully. Learn how AI can amplify the role of an association professional, decision-making and operations can be refined and streamlined through the use of AI, and specific AI applications can be integrated into an association’s practices. 1 CAE credit. More info/register.

Host: Fonteva

Speaker: Joe Burak, Founder and Chief Strategist, TRANSiT Strategy & Analytics

Wed 11/1 at 2 p.m. – Setting a Strategy for Recruiting Talent

Learn about best practices for effectively hiring candidates for both permanent and project work in the meetings and events industry, including defining the role and devising a game plan for recruiting. Hear how to establish a game plan and timeline, define the role and skills needed, and engage consistently to avoid “ghosting.” 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speakers:

Dawn Penfold, President, Meetingjobs.com
Todd Taranto, President, Cadre
Sarah J.F. Braley (moderator), Managing Editor, Northstar Meetings Group

Thu 11/2 at 2 p.m. – Know Before You Go: Wisdom to Set Your Organization Up for Success on Software Projects

Ready to find the perfect software solution for your association in 2024? Don’t know where to start? Our expert panel is here to offer practical advice, easy-to-follow guidance, and valuable resources to help you start your journey towards success. Whether you need an AMS, LMS, CRM, or Community system, we’ll cover the key steps for maximizing your chances of success. More info/register.

Host: 501 Works

Speakers:

Laura Armstrong, Senior Consultant, Cimatri
Vanessa Dennison, CAE, CBAP, Dennison & Associates, Principal
Craig Peake, Vice President, AMS Geek

Thu 11/2 at 2 p.m. – The Exhibitor’s Wishlist: Planning for 2024’s Exhibitor Trends

Find out what exhibiting and sponsoring companies, large and small, truly want from trade shows and event organizers like yourself. Learn about their top priorities and biggest concerns, how budgets and other marketing priorities are guiding their decisions for events next year, and what will make your event, exhibiting and sponsoring packages, stand out from the rest. More info/register.

Host: Personify A2Z Events

Thu 11/2 at 3 p.m. – From Prospects to Promoters: Key Strategies to Recruit and Retain Members

Get actionable insights into best practices for member recruitment and powerful communication tactics to retain members. Hear about the value of using multiple communication tools to reach members, innovative ways to engage members and non-members, and the importance of frequency and timing of communication across your association. More info/register.

Host: Grype

Speaker: Scott Oser, president, Scott Oser Associates

Thu 11/2 at 7 p.m. – House Social

Join us for our quarterly Open House. Meet the community, hear what is happening and how you can be involved. More info/register.

Host: Black in Events

Fri 11/3 at 4 p.m. – Recognizing Burnout Before It’s Too Late

Host: Fridays@4

Speakers:

Alexandra Bradley, director of marketing and communications, American Board of Foot and Ankle Surgery

Tue 11/7 at 12 p.m. – Using Generative AI (Data Analytics Network)

Join association professionals for peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Data Analytics Network

Wed 11/8 at 11 a.m. – Creating Personalized Member Experiences with Your Data

Host: iMIS by ASI

Wed 11/8 at 11:30 a.m. – Tapas Talks (Cyber & Security) in the Small Staff Association Marketplace

Host: QiqoChat

Wed 11/8 at 12 p.m. – Everything You Need to Know About ChatGPT: The Hottest (and Scariest) Technology of 2023

Hosts: Billhighway, Impexium, and Mariner Management

Speaker: Beth Zienesis, Your Nerdy Best Friend

Wed 11/8 at 12 p.m. – PAR Member Meet-Up: There’s No Playbook for That

Host: Professionals for Association Revenue

Wed 11/8 at 12 p.m. – Cybersecurity and AI: The Good, The Bad and the Ugly

Host: Association Xchange

Speaker: S. Keith Moulsdale, Partner and Co-Chair of the Cyber Security, Information Management & Privacy practice at Whiteford Taylor & Preston

Thu 11/9 from 10 a.m. to 3:30 p.m. – Fall Symposium (Washington DC)

An opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Sessions:

Rise Up Together: Navigating the Journey of Member Loyalty in Communities with Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group
A Magic Wand For Member Retention with Greg Pollack, SVP of Sales, Association Analytics
Member Engagement is an Art and a Science. Do Both! with Brianne Wheeler, Director of Marketing at PropFuel
Test Drive Your Shiny New Membership Model with Aimee Pagano, Senior Digital Marketing Advisor at HighRoad Solution

Location: Washington DC. 4 CAE credits. More info/register.

Host: UST Education

Thu 11/9 from 10 a.m. to 3:30 p.m. – Fall Symposium (Virtual)

An opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Sessions:

Rise Up Together: Navigating the Journey of Member Loyalty in Communities with Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group
A Magic Wand For Member Retention with Greg Pollack, SVP of Sales, Association Analytics
Member Engagement is an Art and a Science. Do Both! with Brianne Wheeler, Director of Marketing at PropFuel
Test Drive Your Shiny New Membership Model with Aimee Pagano, Senior Digital Marketing Advisor at HighRoad Solution

4 CAE credits. More info/register.

Host: UST Education

Thu 11/9 from 11:30 a.m. to 2 p.m. – MemberSips Workshop – Change Management: Unlocking Post Go-Live Success (McLean VA)

Host: Impexium

Speaker: Rebecca Achurch, CEO of Achurch Consulting

Fri 11/10 at 12:30 p.m. – – Conversations with Champions

Host: Association Women Technology Champions

Guest: Katherine Schowengerdt, Director of Operations at American College of Sports Medicine

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Association Brain Food: 10.20.23

The weekly list of free educational events and resources for the association community…

Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Sponsor perspectives. Bruce Rosenthal and Lori Zoss Kraska share five valuable hard truths about sponsorships from Bruce’s interviews with 100 corporate sponsors. Their advice seems so obvious, yet apparently most associations need to hear it. You’re leaving money on the table!

Member app. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Bulletin describes several ways a member app can enhance and foster member engagement.

Market perception. Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Everything you put out there in the world carries an implicit or explicit Seal of Approval. What do your members and target audiences think of yours?

Analytics. Dave Bornmann at Association Analytics shares five convincing points to use when making a case for a bigger data analytics budget. He pairs each one with relatable examples to drive the point home.

Online community. Why do members join associations? To connect with and learn from other members, which is why online communities are a must. And they’re extremely popular with younger audiences too. Nimble AMS explains how an online community can help you attract, engage, and retain members. They also provide a useful plan for launching and managing a community.

Live website chat. Sheri Budziak at orgSource writes about the benefits of offering a live chat (with a human) tool on your website. Even better, pair it with a chatbot and you end up with a “new power couple.”

AI adoption. MCI released a benchmark survey report on AI adoption in associations.

Also worth your time

10 tips for success for incoming association CEOs. (Katherine Wayne, AMC Association Management Center)

Dealing with data: how to create reports that work for everyone. (Intellidata)

Dr. Vinay Prasad speculates about the reasons his keynote at the American College of Clinical Pharmacy’s annual meeting was canceled. He wonders what it says that small groups of people online can cancel talks. Hopefully, your association would never cave into bullying like this. (The Free Press)

Social media platforms hate the written word. My beloved Twitter keeps getting less and less user-friendly because of Musk’s impulsive lack of foresight. (Ross Barkan)

Wow. In 2016, China reported 17.86 million births. This week, it reported 9.56 million births for 2022. That’s down by nearly half in just six years. I wonder how the regime will adapt (cause trouble) in the coming years. (Patrick T. Brown)

You never grow old at the table

Skip down to the list of free educational events if you prefer takeout.

Fish and more fish. First, Mummy Lorraine sheepshead with a topping of crushed Ritz crackers, lemon zest, garlic powder, and melted butter.

Then, fish tacos made with black sea bass and amberjack—a contrast of textures. My spice rub included ancho chile powder, smoked paprika, cumin, oregano, garlic powder, salt, and pepper.

Into the tortillas went the fish, avocado, pico de gallo, and southwestern slaw made with green cabbage, carrot, red bell pepper, sweet onion, cilantro, lime juice, rice wine vinegar, light olive oil, hot sauce, cumin, salt, and pepper.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 10/20 at 4 p.m.* – Career Coach Series: Five Big Career Mindset Mistakes

Mission driven, committed to helping the association leaders become better at what they do and at the same time helping the profession to grow and evolve so that it is always relevant to those served by that profession. Isn’t that what association management is all about? More info/register.

Host: Fridays@4

Speaker: Pegotty Cooper

*All events are online at Eastern Daylight Time unless otherwise noted.

Sat 10/21 at 3 p.m. – GenAI: The Three Questions You Can’t Afford to Ignore

Navigate the ethical labyrinth of GenAI with nuanced perspectives and actionable advice. Gain a comprehensive understanding of how to synergize human and AI capabilities to propel organizational growth. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and host, Association Chat

Mon 10/23 from 8 a.m. to 5 p.m. – The Engaging Conference 4.0

What if instead of attendees dropping off, they stayed all the way to the end? Instead of passive participation, people are actively engaged? Instead of people quietly leaving, they ask how can I sign up for next year? Learn how to solve virtual and hybrid’s #1 problem, create highly engaging virtual and hybrid meetings, and meet and exceed your conference goals. More info/register.

Host: John Chen, author of Engaging Virtual Meetings

Speakers: John Chen, Douglas Ferguson, Robbie Samuels, and Phil Mershon

Mon 10/23 at 8 a.m. – Recognizing Performance (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Rick Burt, CAE, Vice President, Membership and Volunteer Engagement at Association of Women’s Health, Obstetric and Neonatal Nurses

Mon 10/23 at 1 p.m. – Audiovisual Next Practices & Trends

Let’s step into the future of event experiences with a discussion of cutting-edge trends and next-level solutions in audiovisual design. Explore how immersive technologies, interactive displays and innovative soundscapes are redefining engagement and transforming the event landscape. 0.5 CMP credit. More info/register.

Host: MPI

Tue 10/24 from 8 a.m. to 5 p.m. – The Engaging Conference 4.0

Host: John Chen, author of Engaging Virtual Meetings

Speakers: John Chen, Amanda Lee Kaiser, and Shiraz Baboo

Tue 10/24 at 10 a.m. – GenAI: The Three Questions You Can’t Afford to Ignore

Host: KiKi L’Italien, senior consultant, Tecker International, and host, Association Chat

Tue 10/24 at 11 a.m. – Protect and Enhance Your Association’s Image Through Reputation Management

Online reviews, social media mentions, word of mouth, and search engine results can significantly impact member perception and vendor purchase decisions. Learn why being reactive instead of proactive can actually be detrimental to your organization; how to implement ethical and impactful practices, improving visibility, credibility, and trustworthiness; and how to navigate complex digital landscapes, anticipate reputation challenges, and provide effective solutions which will earn your organization a reputable name in the industry. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Bill Sheehan, VP, Strategic Partnerships, Multiview

Tue 10/24 at 11 a.m. – Revolutionize Your Writing: Harnessing the Power of Generative AI Tools for Research and Writing

Learn how to leverage the power of generative AI tools to streamline your research and writing process; how to use these tools effectively to generate ideas, conduct research, and even draft documents; and how to refine and polish your work to ensure it meets your standards. Get equipped with the knowledge and skills to revolutionize your writing and increase your productivity. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jon Rivers, COO, Marketeery

Tue 10/24 at 12 p.m. – New Kid on the Block: The Event Technologist

Whether the role is staffed internally within an organization or externally through an agency, 47% of organizations now have a clearly defined job description for an event technologist within. Hear about recent research on the role of the event technologist, responsibilities of the event technologist, measurements of success around event technology, and expectations for the future of the event technologist. 1 CMP credit. More info/register.

Host: MPI

Speakers: Julie Haddix, Senior Director, Solutions Marketing, and Taylor Bohn, Event Technology Lead, Meetings & Events, Cvent

Tue 10/24 at 2 p.m. – Association Members of Tomorrow: Creative Strategies to Connect with Gen Z

Learn how one association created and leverages a Young Professionals committee to proactively explore strategies that help them attract and retain the next generation of members. Gain a deeper understanding of Gen Z—their unique traits, values, and expectations. Learn innovative engagement strategies for this digitally native generation. Find out how to create a Gen Z-friendly association. 1 CAE credit. More info/register.

Host: Higher Logic

Speakers:

Jennifer Richards, Associate Vice President, Membership at American Association of Airport Executives
Jeremy Valcich, C.M., ACE, IACE, Director, Regulatory Affairs at American Association of Airport Executives
Kelly Whelan (moderator), Content Marketing Manager at Higher Logic

Tue 10/24 at 4 p.m. – GenAI: The Three Questions You Can’t Afford to Ignore

Host: KiKi L’Italien, senior consultant, Tecker International, and host, Association Chat

Wed 10/25 from 8 a.m. to 5 p.m. – The Engaging Conference 4.0

Host: John Chen, author of Engaging Virtual Meetings

Speakers: Laura Leist, Bobbie Carlton, UnPanel, John Chen

Wed 10/25 from 8:50 a.m. to 4:10 p.m. – ASAE AMS Demo Day

The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE

Wed 10/25 at 9 a.m. – PAR Member Meet-Up: Future-Thinking Revenue Streams

Based on the 2023 PAR Association Business Development Landscape Report, membership and conference attendance are still the highest priority programs for revenue generation. However, Non-Dues programs have the highest potential for overall revenue production. Join PAR members as we explore what future business will look like for associations working to blend their approach to the bottom line. 0.5 CAE credit. More info/register.

Host: Professionals for Association Revenue

Wed 10/25 at 11 a.m. – Elevating Association Digital Experiences: Solutions for Challenges Ahead

Learn how optimized digital experiences can transform associations. Gain practical insights into reshaping member interactions, understanding audience needs, ensuring accessibility, conducting usability assessments, and utilizing web analytics to set your association apart. Whether you’re a seasoned professional or new to digital experiences, equip yourself with actionable takeaways to craft immersive, member-centric digital journeys. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Kailee Quinn, Senior UX/UI Consultant, Fionta

Wed 10/25 at 12 p.m. – The Collaborative Advantage: Transforming Your Business Operations

Gain a deep understanding of the power of collaboration in driving innovation, efficiency, and growth. Explore cutting-edge tools and strategies that will enable you to streamline processes, enhance communication, and foster a culture of collaboration within your organization. More info/register.

Host: Lizabeth Wesely-Casella

Wed 10/25 at 12 p.m. CDT – AWTC Pop-Up Lunch (Austin TX)

These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community in and around your area. Location: Austin TX. More info/register.

Organizer: Association Women Technology Champions

Wed 10/25 at 12 p.m. MDT – AWTC Pop-Up Lunch (Denver/Greenwood Village CO)

These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community in and around your area. Location: Greenwood Village (Denver area) CO. More info/register.

Organizer: Association Women Technology Champions

Wed 10/25 at 1 p.m. – Risk Management Mastery for Nonprofits

Risk Management is a business strategy that enables the organization to identify, assess, and prepare for possible disaster—both physical and figurative—that may interfere with the organization’s operation and objectives. Learn how to properly assess your organization’s risks—both the obvious and hidden ones; develop a risk management strategy for the organization to cover the three main risk domains—security, digital, and personnel; empower your team to reduce risk; and transfer risk to insurance partners more effectively. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Brian Haney, Founder and CEO, The Haney Company

Wed 10/25 at 1 p.m. – Event Food & Beverage: Advancing Access, Equity and Sustainability

Explore the power of food and beverage in promoting access and equity and in turn support environmental, social and corporate governance goals. Discover strategies to create inclusive culinary experiences that cater to diverse needs, navigate dietary restrictions effortlessly and provide equal access to quality food experiences. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Tracy Stuckrath, CMM, CSE, founder of thrive! meetings & events and host of the Eating at a Meeting podcast

Wed 10/25 at 1 p.m. – How Companies Can Maximize the Potential of Generative AI

Generative AI has displayed breathtaking powers to create new content, such as music, speech, text, images, and video—and is being used to write software, give feedback on startup ideas, transcribe interactions, and perform tasks like writing a letter. But generative AI also produces distorted or entirely fabricated output and can be oblivious to privacy and copyright concerns. Learn what generative AI is, whether generative AI’s importance is being overblown, if its risks are worth the potential rewards, how companies can figure out where to apply generative AI, and the first steps for beginning to use generative AI. More info/register.

Host: Harvard Business Review

Speaker: Erik Brynjolfsson, professor and senior fellow at the Stanford Institute for Human-Centered AI and director of Stanford’s Digital Economy Lab

Wed 10/25 at 2 p.m. – Solving the Non-Dues Revenue Puzzle: Strategies for Sustainable Growth

Hear about important data and findings from the 2023 Association Benchmarking Report. We will share actionable  recommendations and strategies to empower associations with innovative methods for boosting their financial stability, while diving into the intricate landscape of non-dues revenue generation. 1 CAE credit. More info/register.

Host: Association Advisor/Naylor

Speakers: Jack Fordi, Chief Revenue Officer, and Sarah Sain, CAE, Vice President of Content Services, Naylor

Wed 10/25 at 2 p.m. – Zombie-Proofing Your Events: Tips for Engaging Attendees

Learn about common symptoms of audience disengagement and their root causes, strategies to prevent a zombie epidemic at your event, and cutting-edge event tech ideas you can use to enable event engagement. 1 CMP credit. More info/register.

Host: MeetingsNet

Speakers: Carisa Bartelt, Team Lead, Product Marketing, and Laran Huba, Assistant Team Lead, Demand Generation Marketing, Cvent

Wed 10/25 at 2 p.m. – Navigating State Sessions: Key Issues & Best Practices for 2024

Keeping track of policy and developing legislation at the state level, as well as forming relationships with new and existing stakeholders, is no easy task. Hear about the biggest themes and issues state legislatures will tackle in the upcoming year, which states and topics your organization should keep an eye on, best practices to prepare for next year and make the most of state sessions, and tips for building strong relationships with legislators. More info/register.

Host: FiscalNote

Speakers:

Trent Dilks, Legislative Director, Disabled American Veterans, Dept. of Minnesota
Brian Feldman, Maryland State Senator
Chuck Martin, Georgia State Representative
Xiomara Santos, Director of Government Relations, Hispanic Association of Colleges and Universities
Annika von Grey (moderator), Senior Consultant, FiscalNote

Thu 10/26 at 9 a.m. – Learning by Association

Hear how the UK’s top professional associations are unlocking revenue and diversifying their member value proposition through learning. Learn why a solid strategy is needed to power a long-term transformation of learning. Find out how to repackage your educational offering to drive higher financial returns, make an impact—raising overall standards in the profession, monetize your associations learning programs with integrated eCommerce, and transform and future-proof your association and the skills and competencies of your members. More info/register.

Host: D2L

Speakers:

Jason Baker, founder, snowfish learning
Ayça Donaghy, CEO, Lighting Industry Association

Thu 10/26 from 9 a.m. to 4 p.m. – ASAE AMS Demo Day

Host: ASAE

Thu 10/26 at 11 a.m. – The True Implications of AI for the Association Industry: Part 4 – Responsible AI and Associations’ Role in Defining the Ethics of AI

The Responsible AI Manifesto states, “We have to be willing to have the hard conversations now so that we do not ruin what can be one of the most transformative technological shifts in human history. As AI capabilities race forward, leaders must clearly define their principles, policies and procedures.” How can associations—standards-bearers by design—lead the charge? How should we start thinking about the ethics of AI, starting at home in our own organizations? 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Elizabeth Engel, M.A., CAE, Chief Strategist, Spark Consulting, LLC
Maddie Grant, CAE, Culture Designer and Digital Strategist, Propel
Paul Roetzer, Founder & CEO, Marketing AI Institute
Jennifer Yarrish, Director, Enterprise Strategy, AARP

Thu 10/26 at 11 a.m. – ICF Live with Dean West, Association Management Expert

Hear about the possibilities and challenges facing associations today. More info/register.

Host: International Coaching Federation

Speakers:

Dean West, President, Association Laboratory
Magdalena Nowicka Mook, CEO, International Coaching Federation

Thu 10/26 at 12 p.m. – I Want a Divorce: How to Develop Lifetime Members

Hear about the uncanny correlation of divorce and member churn patterns. Explore how to extend the Honeymoon, avoid the 7-Year Itch, and prevent the 12-Year Ache. Learn strategies to strengthen relationships and keep members saying, “I do” year after year after year. More info/register.

Host: Cathi Hight, President of Hight Performance Group

Thu 10/26 at 12 p.m. – AI and Associations: Ethics Statements, Industry Impacts and Planning for the Future

Get a deeper understanding of AI within the association sector, including ethical considerations, industry impacts, and a course for the future. Learn how to navigate the ethical challenges to AI’s expansion and strike a balance between AI’s promise and the ethical considerations. Hear about AI-driven organizational changes, including privacy and data security in AI implementations, and future strategies—ways to remains agile, ethical, and profitable in the future AI-driven world. More info/register.

Host: GlueUp

Speakers:

James Brusseau, Philosophy Professor at Pace University
Cindy Morris, Chief Advancement Officer at American Society on Aging
John Shufeldt, CEO of Tribalhealth
Chao Wu, Maryland House of Delegates at The Maryland General Assembly

Thu 10/26 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 10/26 at 1 p.m. – Expert Series: Is Your Association’s Corporate Sponsorship Strategy Haunted?

Hear about the ghosts, ghouls, and goblins that may be haunting your association’s corporate sponsorship efforts; and proven ghostbusting techniques to help clear the cobwebs from your existing strategy and empower you with the potions and spells needed to successfully connect with corporations. 1 CAE credit. More info/register.

Host: Non-Dues-A-Palooza

Speakers:

Corporate Sponsorship Sorceress Lori Zoss Kraska, MBA, CFRE
Corporate Partnership Sorcerer Bruce Rosenthal

Thu 10/26 at 1 p.m. – 10 Trends for Event Marketing: The Future is Here.

10 Marketing experts share their #1 trend for the  future of event marketing. 1 hour, 10 insights. More info/register.

Host: Boldpush

Thu 10/26 at 1 p.m. – How to Defend and Grow your Marketing Budget in Four Easy Steps

When times are tough, finance departments are all too eager to swing the axe on marketing investment. Learn about the metrics that matter when it comes to talking to finance and the c-suite, the most common traps marketers can fall into when trying to communicate investment strategy, and how to win confidence in marketing results so that you can defend and even grow your budget. More info/register.

Host: American Marketing Association

Speakers: Will Marks, Marketing Science Director, and Tracy Wong, Marketing Science Partner, Mutinex

Thu 10/26 at 2 p.m. – How To Build Your 2024 Communications Plan

In this step-by-step session, discover everything that needs to go into your 2024 communications plan. Walk away with: set goals that bring value, the know-how to define activities and tactics for your goals, the ability to manage your plan throughout the year (no matter what it brings!), a real example of a successfully executed plan, and an annual communications plan and marketing and communications budget template. 1 CAE credit. More info/register.

Host: Mighty Citizen

Speakers: Brianna Martin, Director of Brand Marketing, and Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen

Thu 10/26 at 3 p.m. – 2023 Membership Marketing Benchmark Report

The Membership Marketing Benchmark Report provides the tools needed to evaluate membership marketing strategies and tactics. MGI’s 2023 survey collected data from over 800 unique associations at the beginning of the year to provide insights into the most effective methods and tactics. Get a deep dive into the report along with proven strategies to grow your membership. More info/register.

Host: Grype

Speaker: Tony Rossell, Senior VP, Marketing General Inc. (MGI)

Fri 10/27 at 9:30 a.m. – World Café: International Meetings & Events

Hosts: ASAE International Associations Professionals Community and Michiel Gen, Partner, Exempla Management & Consulting

Speakers:

Sylvia Gonner, CAE, President & Owner, CultureWiz
Matt Riley, CAE, Director of Associations, International Conference Service
Dianna Steinbach, COO, National Association of Wholesaler-Distributors

Fri 10/27 at 11 a.m. – Monthly Virtual Consultants Town Hall for Networking/Connecting

Organizer: Cecilia Sepp, CAE, CNP, founder, Rogue Tulips Consulting

Fri 10/27 at 12:30 p.m. – Ask Me Anything: Marketing Automation

Host: Association Women Technology Champions

Speaker: Genevieve Borello, CAE, MPA, oversees the American Bar Association’s Tax Section’s membership, marketing, and diversity initiatives

Fri 10/27 at 1 p.m. – eLearning Marketing Makeover: Refresh Your Approach to Reach More Learners

Host: Blue Sky eLearn

Speakers: Cassie Garcia, Director of Marketing, and Dr. Kristen Wall, MA, EdD, Director of Learning and Development, Blue Sky eLearn

Fri 10/27 at 4 p.m. – Nonprofit Management Series: Lesson from Organizational Strategies for Personal Growth

Host: Fridays@4

Speakers:

Ted Miller, Founder, Ted Miller Strategies
Shandell Richards, Chief Program Officer, Horton’s Kids

Tue 10/31 at 11 a.m. – Don’t Let Dirty Data Spook You Away From Analytics

Host: Association Analytics

Speakers: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, SVP of Sales Enablement, Association Analytics

Tue 10/31 at 11 a.m. – Leadership & Learning: Leadership and the Weight We Carry: Navigating the Murky Waters of Leading and Being Human

Host: UST Education

Speaker: Ryan MacTaggart, PhD, Associate Director, Professional Learning, EDUCAUSE

Tue 10/31 at 1 p.m. – Leadership & Learning Series: he Generational Shift: Moving Forward Together

Host: UST Education

Speaker: Katherine Jeffery, PhD, Generational Strategist, CEO, KJ Consulting, LLC

Wed 11/1 at 11 a.m. – PCI Compliance

Host: UST Education

Speakers: Julie Duncan, Association Practice Leader, and Jenni Glaze, COO, US Transactions Corporation

Wed 11/1 at 12 p.m. MDT – AWTC Pop-Up Lunch: digitalNow (Aurora CO)

Organizer: Association Women Technology Champions

Thu 11/2 at 2 p.m. – Know Before You Go – Wisdom to Set Your Organization Up for Success on Software Projects

Host: 501 Works

Speakers:

Laura Armstrong, Senior Consultant, Cimatri
Vanessa Dennison, CAE, CBAP, Dennison & Associates, Principal

Thu 11/2 at 3 p.m. – From Prospects to Promoters: Key Strategies to Recruit and Retain Members

Host: Grype

Speaker: Scott Oser, president, Scott Oser Associates

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Association Brain Food: 10.13.23

The weekly list of free educational events and resources for the association community…

Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl, TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions.

AI in the workplace. Far from making us obsolete, Maddie Grant at Propel believes AI can help highlight our uniquely human qualities and amplify our capabilities in the workplace. She describes seven ways “the most human workplaces” will thrive in the age of AI.

Association habits. In their work with teams across associations, Impexium has noted some differences between thriving and surviving organizations. They describe five habits of thriving, growth-oriented associations—habits that offer a more effective approach to the challenges associations are facing now.

Brand acquisition. Good brands hardly ever survive a merger unscathed. Usually, they end up as shells of their former selves. At The Paris Review, former W hotel bartender Stephen Haines explains what happened after the brand’s acquisition by Marriott. Promises turned out to be empty words.

Word choices. Words do matter. David Zweig at Silent Lunch bemoans the selective word choice of the legacy media, particularly their abhorrent decision to not use the word ‘terrorists’ when describing Hamas. Words also have financial implications: independent media outlets are attracting subscribers like me—and legacy media are losing them—because of this ongoing nonsense.

Websites. Brightfind’s guide to association websites is loaded with useful advice on the 12 essential web elements for acquiring, engaging, retaining, and converting users into loyal website visitors, customers, and members.

Also worth your time

Hamas’s war on Israel: everything you need to know. Well, not quite. The history goes further back than the article describes. It’s been a cluster for more than a century, but this is a good place to start. (Alana Newhouse and Jeremy Stern, The Free Press—one of the independent media sites I alluded to above)

U.S. scrutiny of Chinese fishing grows. As it should. Plenty of U.S. fishers would appreciate Americans buying U.S. seafood, not Asian slave-labor seafood. Sadly, it’s too late for those who went out of business because Americans want cheap, low-quality shrimp. (Morgan Chalfant, Semafor—another independent media outlet)

Practical and beautiful tips on how to light the dark months—and give you some relief from the depressing stories in this week’s reading list. (Katherine May)

You never grow old at the table

Skip down to the list of free educational events if you prefer takeout.

Brighten up a chilly day with green seasoning baked vermilion snapper—or the fish fillets of your choice, American, of course. Sorry, soapbox topic.

It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. I always julienne and sauté my greens. This time, before adding collards, my pan included bacon, red onion, carrot, red bell pepper, jalapeño, and garlic.

I snag thin pork chops when they’re on sale and freeze them, so I’m ready to make pork Milanese when in the mood. Leftovers are good for sandwiches.

You know what goes great with greens? Roasted sweet potatoes—a North Carolina match made in heaven.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 10/13 at 12:30 p.m.* – Conversations with Champions

Host: Association Women Technology Champions

Guest: Amilie Parent, President at Showcare

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 10/13 at 4 p.m. – Career Planning (Panel Discussion)

Whether you’re considering transition, pursuing new opportunities within your current role or organization, or looking to the future, career planning should be top of mind. Fridays@4 is hosting a moderated panel discussion on career planning. Come ready to learn, share, and discuss strategy, resources, and challenges. More info/register.

Host: Fridays@4

Speakers:

Shan Haugabrook, Director of Membership, Atlanta Apartment Association
Rob Henry, Vice President of Development, Culture and Talent, Council of Advancement and Support of Education
Donté P. Shannon, FASAE, CAE
Shanae McFadden, CMP, DES (moderator), Consumer Healthcare Products Association

Mon 10/16 at 8 a.m. – Awards Season: Elevating the Field (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Jill Treby, CAE, Chief Of Staff, American Association of Geographers

Mon 10/16 at 12 p.m. – ASAE Membership Monday

This month’s topic: Beating the Lapse: How to Win Back Your Membership. More info/register.

Host: ASAE

Mon 10/16 at 2:30 p.m. – Your Association’s Guide to Workforce Development

With 4 million more jobs than there are people to fill them, your members and sectors are in the middle of a labor crisis. You need a workforce development strategy that attracts young people searching and career switchers, provides value to existing members, and accomplishes it all without blowing your budget. Hear about a three-pronged approach that two associations are using to reach millions of fresh eyes. More info/register.

Host: WorkerBee.TV

Speakers:

Tom Morrison, CEO, Metal Treating Institute
Dan Stevens and Dan Turnbull, WorkerBee.TV

Tue 10/17 at 11 a.m. – Successfully Deploy AI in Your Digital Workplace With Strategy and Governance

Learn about the characteristics of a digital workplace and its emerging importance for work, AI tools that are available or coming soon for use in your digital workplace, possible risks of uncontrolled usage of AI tools in your digital workplace, and how to develop a governance framework for designing an effective digital workplace. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Tom Jelen, MBA, Senior Strategic Consultant, Technology Consulting, DelCor Technology Solutions

Tue 10/17 at 12 p.m. – CRVM Crunch and Munch

Crunch and Munch is your chance to come together once a month with peers for a casual conversation on hot topics relevant to the component relations and volunteer management community. Come prepared to share your successes, challenges and ideas. More info/register.

Host: ASAE Component Relations and Volunteer Management Council

Tue 10/17 at 1 p.m. – Code of Ethics: An Association’s North Star

A well-defined and articulated Code of Ethics can serve as both a governance tool and a strategic management tool. Learn key ethical principles and guidance on the expected standards of behavior, the basics of an Ethical Decision Making framework and ethical considerations, and real world applications through case study discussions. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Linn Wheeling, MBA, CAE, Director, Community Engagement, American Association of Naturopathic Physicians

Wed 10/18 at 12 p.m. – Beyond Borders: Uniting Chapter Communications

Learn how to foster clear communication and collaboration among your chapters. We’ll guide you through an exploration of best practices and innovative techniques to uncover challenges hindering effective chapter communication, cultivate a culture of open communication, discover methods to resolve communication breakdowns, and measure your effectiveness and identify areas for improvement. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Speakers:

Sheri Singer, Singer Communications
Peggy Hoffman, Mariner Management

Wed 10/18 at 12 p.m. – Is Your Martech Stack Helping You Deliver On Your Goals?

It’s one thing to say that you can meet your goals using technology. It’s another to determine if you have a marketing technology stack designed to support and grow as the strategic needs of your organization progress. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming. More info/register.

Host: HighRoad Solution

Speakers: Morgan Mulgrew, Strategic Account Manager, and Kat Ybarra, Senior Digital Advisor, HighRoad Solutions

Wed 10/18 from 12 to 5 p.m. – AI Summit: How Marketers can Harness the Power of AI

Hear insights and tactical tips from some of the top marketing leaders, AI strategists, researchers, and AI podcasters. Speakers will dive into how marketers can use AI to improve workflows, creativity, events, and campaigns. Learn how to use AI efficiently, creatively, and ethically; tactical approaches for weaving AI into your daily work; ways to spark creativity using generative AI; and ideas for using AI to turn your events into a multi-channel content strategy. More info/register.

Host: Goldcast

Wed 10/18 at 1 p.m. – Marketing AI in Action

Are you thinking about implementing AI but have no idea where to start? Are you a marketer who is ready to digitally transform your organization’s strategy? Learn about easy-to-use AI tools you can begin experimenting with right away, which are specific to the marketing, membership, and communications functions: SEO/search optimization tools that use NLP for semantic-powered inline optimization as well as search volume recommendations, email tools that leverage AI for content recommendation and send time optimization, content generation and inline editing tools, image and other content generation tools, and AI-powered audio editing tools. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO, Rasa.io

Wed 10/18 at 1 p.m. – Association Lessons from Stand-Up Comedy, Opera, Gaming, and World Travel

Learn how taking risks may mean failure at times, but these efforts also result in new insights and wins; how team members have different strengths and backgrounds, but all are necessary to achieve organizational goals; and how adaptability, initiative, and problem-solving are skills that can be fostered and encouraged. 1 CAE credit. More info/register.

Host: Fonteva

Speakers:

Alexandra Mouw, CAE, Principal Strategic Advisor, Amazon Web Services
Ben H. Rome, Program Director, Communications, American Industrial Hygiene Association
Elizabeth Schlicht, CAE, Executive Director, Association Acumen
Thom Singer, CSP, Chief Executive Officer, Austin Technology Council

Wed 10/18 at 2 p.m. – Create Revenue Producing Learning Opportunities Beyond Virtual Webinars

Whether you call it a webinar, a virtual workshop or something else entirely, your association is almost certainly producing online learning opportunities for your audience. Webinars are an important learning tool for associations, but it is becoming increasingly clear that they can’t be the only online learning opportunity we provide. Learn how associations can begin to think beyond the traditional webinars to provide new value for members and create revenue. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Speakers: Jeff Cobb and Celisa Steele, co-founders, Tagoras

Wed 10/18 at 2 p.m. – How Associations Can Increase Revenue Through Strategic Partnerships

Many associations limit the value of their partnerships to annual meetings or member conferences. Hear how you can use partnerships in three strategic ways beyond events to grow revenues, while better serving your members. Learn how to design strategic partnerships to be value-added for members, joyful “yes” for partners, and revenue levers for your association; leverage strategic partnerships to grow revenue; and source best-fit strategic partnerships. More info/register.

Host: Feathr

Wed 10/18 at 2 p.m. – Start Planning Your GOTV Campaign Now

Learn what’s at stake in the presidential election, Congress, gubernatorial races, statewide elections, and state legislatures. Hear about best practices and creative ideas to build your voter database, master your messaging, choose targeted campaign channels, build voting plans, and maximize your impact on Election Day. Walk away with a usable timeline to help you plan your GOTV campaign—from what you should do one year before Election Day all the way up to the big day. More info/register.

Host: Quorum

Thu 10/19 at 11 a.m. – The True Implications of AI for the Association Industry: Part 3 – Personalization, Privacy and AI

Personalization, targeted content, and questions of privacy have been points of discussions for years. Why then are the very people who touted the value of personalizing online experiences decrying the wickedness of generative AI? Google, Facebook, and even LinkedIn ply us with ads and content based on algorithms we will never see. In fact, harnessing those algorithms to our benefit is the holy grail of marketers. Hear about the high-level differences that make the considerations for generative AI and narrative chat a new, and often concerning new tool in the hands of both good and bad actors. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Rick Bawcum, CAE, CISSP, CEO and Founder, Cimatri
Becky Breeden, CEO, BrightFind
Josh Jones, Director of IT, American Institute for Ultrasound Medicine
Bailey Kasten, CAE, ICE-CPP, Executive Director, Virginia Recreation and Park Society

Thu 10/19 at 11:30 a.m. – Tapas Talk: Nondues Revenue

The program begins with Laura Caputo of AMC Source, Barbara Armentrout of BJA Solutions for Associations, and Carrie McIntyre of Navigate Customer Experience & Sales Consulting discussing two key roles in designing nondues revenue: how to build relationships with internal staff and external stakeholders that are essential to a successful partner program and designing a sales strategy and a better customer experience to improve your association’s sales results. Then, choose a breakout session: Lewis Flax of Flax Associates on Reaching the Right Corporate Executives, Scott Oser of Scott Oser Associates on Sales from the Trenches, or Rich Lawson of SALA on Healthcare Program for Small Staff Associations. More info/register.

Host: QiqoChat

Thu 10/19 at 11:30 a.m. – Web Engagement: Expectations vs Reality, and Tips for Closing the Gap

Learn about the evolution of online engagement and how it fits into the ever-changing landscape of association technology; tips to narrow the gap between expectations and reality of web engagement; the varied expectations of stakeholders such as members, the board, and staff; effective ways to engage your audience while also adapting to shorter attention spans; and strategies for creating purposeful showcases, topic-based navigation, enhancing search functionality, and infusing personalization into your website. 1 CAE credit. More info/register.

Host: Altai Systems

Speaker: Moira Edwards, MS, CAE, President, Ellipsis Partners LLC

Thu 10/19 at 12 p.m. – Fireside Chat: Create Belonging by Banishing Imposter Syndrome

Learn how impostor syndrome and “Not Good Enough” syndrome impede innovation, and the relationship between success in associations and DEIB through the lens of fighting these syndromes. Find out how to remove these menaces from your brain, help your team mates fight them, and create a new culture of belonging and inclusivity, where everyone can bring their full voice, brain, and self to solve the toughest problems. More info/register.

Host: Association Women Technology Champions

Speaker: Alaina G. Levine, president of Quantum Success Solutions

Thu 10/19 at 12 p.m. – Member Renewal Campaigns

Are you getting ready for your member renewal season? Find out how to increase your retention rate, speed up cash flow, and upsell your membership. More info/register.

Host: Zzeem

Thu 10/19 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 10/19 at 1 p.m. – How Safe is Your Organization Against Today’s Evolving Cyber Threats?

1 CAE credit. More info/register.

Host: UST Education

Speaker: Mark Pribish, VP & Practice Leader, Aura

Thu 10/19 at 4 p.m. – Hard Asks Made Easy: How Executives Can Get What they Need

From raising money to positioning your organization for future success, it is all about making the Right Ask. Learn about the process of making the Right Ask, what kind of asker you are, the devils that keep you from asking, and the five laws on asking that will guide you through planning important asks. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Speaker: Laura Fredericks, Founder, “Expert on the Ask”

Fri 10/20 at 4 p.m. – Career Coach Series: Five Big Career Mindset Mistakes

Host: Fridays@4

Speaker: Pegotty Cooper

Sat 10/21 at 3 p.m. – GenAI: The Three Questions You Can’t Afford to Ignore

Host: KiKi L’Italien, senior consultant, Tecker International, and host, Association Chat

Mon 10/23 from 8 a.m. to 5 p.m. – The Engaging Conference 4.0

Host: John Chen, author of Engaging Virtual Meetings

Speakers: John Chen, Douglas Ferguson, Robbie Samuels, and Phil Mershon

Tue 10/24 from 8 a.m. to 5 p.m. – The Engaging Conference 4.0

Host: John Chen, author of Engaging Virtual Meetings

Speakers: John Chen, Amanda Lee Kaiser, and Shiraz Baboo

Tue 10/24 at 10 a.m. – GenAI: The Three Questions You Can’t Afford to Ignore

Host: KiKi L’Italien, senior consultant, Tecker International, and host, Association Chat

Tue 10/24 at 11 a.m. – Protect and Enhance Your Association’s Image Through Reputation Management

Host: UST Education

Speaker: Bill Sheehan, VP, Strategic Partnerships, Multiview

Tue 10/24 at 11 a.m. – Revolutionize Your Writing: Harnessing the Power of Generative AI Tools for Research and Writing

Host: UST Education

Speaker: Jon Rivers, COO, Marketeery

Tue 10/24 at 4 p.m. – GenAI: The Three Questions You Can’t Afford to Ignore

Host: KiKi L’Italien, senior consultant, Tecker International, and host, Association Chat

Wed 10/25 from 8 a.m. to 5 p.m. – The Engaging Conference 4.0

Host: John Chen, author of Engaging Virtual Meetings

Speakers: Laura Leist, Bobbie Carlton, UnPanel, John Chen

Wed 10/25 from 8:50 a.m. to 4:10 p.m. – ASAE AMS Demo Day

Host: ASAE

Wed 10/25 at 9 a.m. – PAR Member Meet-Up: Future-Thinking Revenue Streams

Host: Professionals for Association Revenue

Wed 10/25 at 11 a.m. – Elevating Association Digital Experiences: Solutions for Challenges Ahead

Host: UST Education

Speaker: Kailee Quinn, Senior UX/UI Consultant, Fionta

Wed 10/25 at 12 p.m. CDT – AWTC Pop-Up Lunch (Austin TX)

These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community in and around your area. Location: Austin TX. More info/register.

Organizer: Association Women Technology Champions

Wed 10/25 at 12 p.m. MDT – AWTC Pop-Up Lunch (Greenwood CO)

These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community in and around your area. Location: Greenwood (Denver area) CO. More info/register.

Organizer: Association Women Technology Champions

Wed 10/25 at 1 p.m. – Risk Management Mastery for Nonprofits

1 CAE credit. More info/register.

Host: UST Education

Speaker: Brian Haney, Founder and CEO, The Haney Company

Thu 10/26 from 9 a.m. to 4 p.m. – ASAE AMS Demo Day

Host: ASAE

Thu 10/26 at 11 a.m. – The True Implications of AI for the Association Industry: Part 4 – Responsible AI And Associations’ Role In Defining The Ethics Of AI

Host: UST Education

Speakers:

Elizabeth Engel, M.A., CAE, Chief Strategist, Spark Consulting, LLC
Maddie Grant, CAE, Culture Designer and Digital Strategist, Propel
Paul Roetzer, Founder & CEO, Marketing AI Institute
Jennifer Yarrish, Director, Enterprise Strategy, AARP

Thu 10/26 at 1 p.m. – Expert Series: Is Your Association’s Corporate Sponsorship Strategy Haunted?

Host: Non-Dues-A-Palooza

Speakers:

Corporate Sponsorship Sorceress Lori Zoss Kraska, MBA, CFRE
Corporate Partnership Sorcerer Bruce Rosenthal

Thu 10/26 at 2 p.m. – How To Build Your 2024 Communications Plan

Host: Mighty Citizen

Speakers: Brianna Martin, Director of Brand Marketing, and Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen

Fri 10/27 at 11 a.m. – Monthly Virtual Consultants Town Hall for Networking/Connecting

Organizer: Cecilia Sepp, CAE, CNP, founder, Rogue Tulips Consulting

Fri 10/27 at 12:30 p.m. – Ask Me Anything: Marketing Automation

Host: Association Women Technology Champions

Speaker: Genevieve Borello, CAE, MPA, oversees the American Bar Association’s Tax Section’s membership, marketing, and diversity initiatives

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Association Brain Food: 10.6.23

The weekly list of free educational events and resources for the association community…

Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean. Please send me links if you have one or know of a good one. Thank you!

Association education in 2024. Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., associations) plan to focus their efforts in 2024.

Conference design. In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. In case you missed it, they described Open Space and its advantages, and shared a few association examples in part one.

Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more.

Next gen membership #1. Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations.

Next gen membership #2. Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Association deathwatch. Sarah Scire at Nieman Lab tells the sad backstory of the Society of Professional Journalists. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” The organization’s outgoing treasurer describes the financial situation as “dire.” The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.

Association staff retention. GrowthZone explains how to improve morale and reduce employee turnover by providing a more enjoyable, rewarding, and humane work experience. They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication.

Content marketing. Content Marketing Institute shares highlights from their conference, Content Marketing World, including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. It is no longer a weird experiment in some back room with a tiger team.”

Also worth your time

Gen Z and the gender divide: With feeds full of the most unhinged takes, men and women are further apart in values and worldview than ever before—and the divide feels uncrossable. An eye-opening and depressing post from a young woman about the despicable impact of social influencers on perceptions and dating. Life was so much easier for my generation. (Freya India, Lean Out with Tara Henley)

Take a position, not a side: towards a healthier civic discourse. (William Deresiewicz, Persuasion)

You never grow old at the table

Skip down to the list of free educational events if you prefer takeout.

I rediscovered a recipe from Marcella Hazan’s More Classic Italian Cooking, published in 1978: baked bluefish with potatoes, Genoese style. The sticky brown potato slices are soooo good. On the side, zucchini and yellow squash pesto with red bell pepper, carrot, broccoli stem, onion, and tomatoes.

I was stuck for a fish idea but remembered I had a container of leftover chorizo/smoked Gouda filling from making only a half batch of stuffed jalapeños. I added minced red jalapeño to the remaining filling, spread the mix over fillets of flounder and striped mullet, and baked them a little longer than usual. Oh yes, that worked! It’s good in burritos too. On the side, roasted broccoli with red onion, garlic powder, and hot pepper flakes.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 10/6 at 10 a.m.* – Artificial Intelligence | Coffee with Innovators: Association Design Circle

Every month, an association leader leads a conversation on an association innovation topic. Tom will lead us in conversation on artificial intelligence: How might AI disrupt associations? What opportunities and challenges do we foresee? What are the latest tools and how might they help us navigate change? More info/register.

Host: Product Design Community

Facilitator: Tom Lietz, veteran storyteller, community innovator, and thought leader at the intersection of storytelling and systems thinking

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 10/6 at 12:30 p.m. – Ask Me Anything: Personalization

Learn how to use personalization to improve member communications, engagement, and transactions. Let’s talk candidly about what’s standing in your way and how to overcome those obstacles. Bring all your personalization questions. More info/register.

Host: Association Women Technology Champions

Speaker: Alex Mouw, CAE of Amazon Web Services

Fri 10/6 at 4 p.m. – Association Management: Innovation Discussion (Membership Panel)

Join us for this week’s panel discussion on how innovation, creative problem solving, and data can support association health and membership growth. More info/register.

Host: Fridays@4

Speakers:

Kia Davis
Vy Le, CAE, Linguistic Society of America
Kerri L. McGovern, MPP, CAE
Natasha Bethea Goodwin MS, CAE (moderator), Senior Director of Marketing and Membership, Information Technology Industry Council

Mon 10/9 at 8 a.m. – Claim Your Expertise: the 4 Es (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Mike Bober, CEO, Pet Advocacy Network

Mon 10/9 at 1 p.m. – 30-Minute Monday: IMEX America 2023

Whether or not you plan to attend our industry’s top trade show, let’s deep dive into the show of shows, what makes it successful, how the experience has changed and the lessons learned by organizers who will share this year’s can’t miss experiences. 0.5 CMP credit. More info/register.

Host: MPI

Tue 10/10 at 12 p.m. – Chapter Roundtable (Reston VA)

Designed exclusively for professionals from component-based organizations in your area, our roundtables are not lectures but jam sessions where you can share, learn from your peers, and gain valuable feedback on your ongoing projects and goals. Discover the power of collaborative networking, knowledge sharing, and inspiring discussions in a casual, low-key setting. This interactive experience will give you actionable ideas, fresh insights, and inspiration to apply immediately. Location: Reston VA. More info/register.

Host: Billhighway

Tue 10/10 at 12 p.m. – LGBTQIA2+ Community Call

Please join this opportunity for association professionals (of all career levels!) to come together to share lunch time and discuss topics that are relevant and timely. Come prepared to join this judgment-free group with questions and issues that are top of mind for you in the LGBTQIA2+ association community. More info/register.

Host: ASAE LGBTQ Association Executives and Supporters

Tue 10/10 at 1 p.m. – Association Latinos Latina Equal Pay Day (Part 2)

At the end of 2022, Latina women earned 54 cents on the dollar compared to white men’s earnings, meaning Latinas must work an additional 11 months to earn what a white man earns in a year. Learn how to negotiate your salary and benefits. Get tools on how to prepare and execute a salary negotiation. Hear about the panelists’ experience in navigating salary and benefit negotiations in the association space. More info/register.

Host: Association Latinos

Tue 10/10 at 2 p.m. – Expert Series: Be the Association Hero: Increasing 2024 Non-Dues Revenue

Hear about key strategies that will help you drive more non-dues revenue and build a true career growth destination for your members in 2024 and beyond. Learn how to drive incremental non-dues revenue without lifting a finger, create a competitive advantage over competitors to maximize your revenue, offer great member value, and stay connected with members. 1 CAE credit. More info/register.

Host: Non-Dues-A-Palooza

Speaker: Mike Kumpf, Director of Enterprise Sales for YM Careers

Wed 10/11 at 9 a.m. – PAR Member Meet-Up: How to Approach Revenue Forecasts for 2024

Hear how associations plan and deliver revenue forecasts from the basic to the advanced. Join other PAR members as we share forecasting metrics and tips on how to include internal colleagues and departments in the process. 0.5 CAE credit. More info/register.

Host: Professionals for Association Revenue

Wed 10/11 at 11 a.m. – Transforming Associations: The Future of Productivity with AI

Discover practical applications of AI tools like ChatGPT in enhancing team productivity and operational efficiency within associations. Learn proven strategies to implement AI within your association, potentially boosting overall productivity by up to 40%. Get insights into the future of association workspaces, understanding how AI can transform your operations, streamline processes, and pave the way for innovation. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Bill McGlade, President, Community Leaders Institute & epIQ Creative Group

Wed 10/11 at 12 p.m. – Chapter Roundtable (Washington DC)

Host: Billhighway

Wed 10/11 at 1 p.m. – Transform Your Tired Conference; Create Something Amazing

Little has changed in the last 50 years when it comes to in-person event formats. You know the usual drill: keynote, sessions in large rooms, and an exhibit hall. But what attendees want has dramatically changed. Learn how to make your meetings better, no matter the scale, to provide more value and drive more connection and engagement. More info/register.

Host: Matrix Group

Speakers:

Teri Carden, CEO & Founder of 100Reviews & Non Dues-a-Palooza
Lee Gimpel, Founder and CEO of Better Meetings
Joanna Pineda, CEO & Chief Troublemaker of Matrix Group

Wed 10/11 at 1 p.m. – Lightweight Framework for Your Association’s Data Strategy

Lack of a documented data strategy is a leading reason data initiatives struggle or even fail. This is primarily because it seems difficult, expensive, and overwhelming to create. That’s why we’ve built a lightweight process for mapping out and documenting a data strategy you can use in your association. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Bill Conforti, SVP of Strategy and Solutions, Association Analytics

Wed 10/11 at 2 p.m. – The Role of Ethics in Volunteer Engagement

Learn the difference between personal, organizational and professional ethics; the core values and principles identified by the Council for Certification in Volunteer Administration; a process for ethical decision-making that can be applied in any situation—and then practice this using real-life scenarios related to volunteers. Hear about several specific strategies for increasing awareness of ethics within an organization and helping both volunteers and staff become more effective at handling ethical dilemmas. 1.5 CAE credits. More info/register.

Host: Council for Certification in Volunteer Administration

Wed 10/11 at 2 p.m. – The Balancing Act: How to Maximize ROI and Stay Within Budget

In-person events are back, however, there are now added pressures related to inflation, budget constraints, and over-worked teams. Hear how to reduce costs across your events program. Learn how to centralize visibility of all meetings and events to cut duplicative programs, strategically source venues and vendors to reduce expenses, and use digital channels like webinars, and virtual events to maximize ROI. 1 CMP credit. More info/register.

Host: MeetingsNet

Speaker: Julie Haddix, Senior Director, Solutions Marketing, Cvent

Thu 10/12 at 9:30 a.m. – Small Staff Percolator

An interactive online coffee break format designed for you to discover more peers in our dispersed community, bring up a topic that’s brewing in the daily grind, and have a casual chat with others who know your lingo. More info/register.

Host: Qiqo

Thu 10/12 at 11 a.m. – Good to GREAT: Association Websites That Work

What’s the difference between a “good” website and a “GREAT” one? A GREAT website engages members with dynamic and personalized experiences that connect them with content and opportunities that meet their needs at all levels of their professional journey. Hear about award-winning success stories, strategies that increase member engagement, innovative solutions—such as AI—that deliver value, and opportunities to pivot quickly without a full redesign. More info/register.

Host: Results Direct | RD Mobile

Speakers: Laura Graham, Sr Solutions Consultant, and Steve Russell, Web Project Lead, Results Direct | RD Mobile

Thu 10/12 at 12 p.m. – Chapter Roundtable (Alexandria VA)

Host: Billhighway

Thu 10/12 at 12 p.m. – Mastering Revenue Growth: A Strategic Framework for Your Certification Training Program

The shifting landscape of professional learning has made lifelong education a necessity for associations and their members. Hear about the revenue-driving opportunities available in the modern digital learning landscape, a strategic framework for associations to identify and effectively leverage these opportunities, how to evaluate and strategize your journey within the framework, how to progress from initial identification to successful implementation, and case studies of two organizations that successfully transformed their certification training programs into major revenue drivers. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Speaker: Ashish Rangnekar, CEO, BenchPrep

Thu 10/12 at 12 p.m. – Boosting Member Retention with Vibrant Communities

Learn about the connection between vibrant communities and member retention, the three biggest member experience risks you need to mitigate now, how to define and measure vibrancy in your community, and strategies to increase engagement, vibrancy and retention. More info/register.

Host: Forj

Thu 10/12 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 10/12 at 1 p.m. – The True Implications of AI for the Association Industry: Part 2 – Considerations for Adding AI to Your Tech Stack

AI functionality has been part of our tech stack for a while, but we’re about to see an avalanche of new tools, plugins and features from the big platforms we use every day (looking at you, Microsoft and Google). How do we manage this onslaught of shiny tools? How do we get proactive about researching and adding other new tools to evolve our tech strategy and tech stack? How do we keep on top of security risks? Bring your questions, ideas, and resources/links, and take away actionable resources from panelists and participants. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Rick Bawcum, CAE, CISSP, CEO and Founder, Cimatri
Hilton Gray, Co-Founder, MemberJunction
Tori Miller Liu, MBA, FASAE, CAE, CEO, The Association for Intelligent Information Management
Rhoni Rakos, Director of Digital Strategy, fusionSpan

Fri 10/13 at 12:30 p.m. – Conversations with Champions

Host: Association Women Technology Champions

Guest: Amilie Parent, President at Showcare

Fri 10/13 at 4 p.m. – Career Planning (Panel Discussion)

Host: Fridays@4

Speakers:

Shan Haugabrook, Director of Membership, Atlanta Apartment Association
Rob Henry, Vice President of Development, Culture and Talent, Council of Advancement and Support of Education
Donté P. Shannon, FASAE, CAE
Shanae McFadden, CMP, DES (moderator), Consumer Healthcare Products Association

Tue 10/17 at 11 a.m. – Successfully Deploy AI in Your Digital Workplace With Strategy and Governance

Host: UST Education

Speakers:

Troy Ewert, IT Solutions Manager, Minnesota Automotive Dealers Association
Tom Jelen, MBA, Senior Strategic Consultant, Technology Consulting, DelCor Technology Solutions

Wed 10/18 at 12 p.m. – Beyond Borders: Uniting Chapter Communications

Hosts: Billhighway and Mariner Management

Speakers:

Sheri Singer, Singer Communications
Peggy Hoffman, Mariner Management

Wed 10/18 at 12 p.m. – Is Your Martech Stack Helping You Deliver On Your Goals?

Host: HighRoad Solution

Speakers: Morgan Mulgrew, Strategic Account Manager, and Kat Ybarra, Senior Digital Advisor, HighRoad Solutions

Wed 10/18 from 12 to 5 p.m. – AI Summit: How Marketers can Harness the Power of AI

Host: Goldcast

Wed 10/18 at 2 p.m. – Create Revenue Producing Learning Opportunities Beyond Virtual Webinars

Host: Professionals for Association Revenue

Speakers: Jeff Cobb and Celisa Steele, co-founders, Tagoras

Thu 10/19 at 11 a.m. – The True Implications of AI for the Association Industry: Part 3 – Personalization, Privacy and AI

Host: UST Education

Speakers:

Rick Bawcum, CAE, CISSP, CEO and Founder, Cimatri
Becky Breeden, CEO, BrightFind
Josh Jones, Director of IT, American Institute for Ultrasound Medicine
Bailey Kasten, CAE, ICE-CPP, Executive Director, Virginia Recreation and Park Society

Thu 10/19 at 11:30 a.m. – Tapas Talk: Nondues Revenue

The program begins with short presentations by Barbara Armentrout, Founder & Key Principal of BJA Solutions for Associations and Carrie McIntyre Principal of Navigate, Customer Experience & Sales Consulting. Then, meet subject matter experts who will briefly describe their breakout room topics. Get a good understanding of several market-tested methods and best practices that you can put to work right away. More info/register.

Host: QiqoChat

Speakers:

Lewis Flax of Flax Associates
Rich Lawson of SALA
Scott Oser of Scott Oser Associates

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.

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Creative Commons licensed photo by Mo via Unsplash

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Association Brain Food: 9.29.23

The weekly list of free educational events and resources for the association community…

Request re career section on association website. Does your association have a career section for people curious about entering your industry or profession? I’m looking for examples for a post I’m writing. I love this page from SEMI about the semiconductor industry. Please send me links if you have one or know of a good one. Thank you!

Open Space event design. After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. In this post, they describe the basics and the advantages Open Space has over the traditional conference session format.

Membership renewals. Impexium dives deep into membership renewals: the difference between retention and renewal, metrics, why members don’t renew (per research), and, best of all, solutions for those renewal challenges.

Mentoring program. “While starting a mentoring program isn’t rocket science, there’s certainly an art to it.” With 20 years of experience developing mentoring programs, Art of Mentoring knows both the art and science. They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation.

Association benchmarks. Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more.

Event design. Miguel Neves at Skift Meetings says, “While planners may acknowledge the uniqueness of in-person meetings, they don’t allocate enough time to reap their benefits.” I agree. Why travel to a conference if most of the experience feels like an online meeting? Why pay registration if the best parts happen outside the official agenda?

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members.

Also worth your time

Best practices for board meeting minutes. (Jim Slaughter, Law Firm Carolinas)

Stories and ideologies are bad for your intelligence: how historians (and others) make themselves stupid. (Ian Leslie, The Ruffian)

You never grow old at the table

Skip down to the list of free educational events if you prefer takeout.

You can’t go wrong with an Ina Garten recipe, including her roast chicken. I added chunks of russet potatoes to the carrot, onion, and fennel mix underneath the chicken. On the side, green beans sautéed with bacon, red onion, mushrooms, and garlic.

Our jalapeño harvest is in full swing right now. Last weekend, since a bunch of family unexpectedly came over, I made one of my favorite snacks for them: chorizo and smoked Gouda stuffed jalapeños. Addictive, especially with margaritas.

Another night, with a glorious chunk of bigeye tuna in hand, I made Thai tuna burgers with a cuke salad. I slathered mine with Japanese togarashi hot sauce from Tattoo in lieu of the recipe’s ginger-lemon mayonnaise. On the side, garlicky bok choy.

Subscribe to Blog via Email

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 9/29 at 1 p.m.* – So, You Have a Recorded Webinar… Now What?

Webinars are not just one-off presentations; they’re a substantial investment of your time, energy, and often, the goodwill of volunteers. The challenge lies in effectively repurposing this content to ensure you continue to extract value from your efforts. Hear about ten (or more!) ingenious ways to breathe new life into a one-hour recorded webinar; essential tools that streamline the repurposing process, making it both simpler and more efficient; and innovative strategies for leveraging webinar content to enhance engagement, both among your existing members and non-members. 0.75 CAE credit. More info/register.

Host: Blue Sky eLearn

Speaker: Dr. Kristen Wall, MA, EdD, Director of Learning and Development at Blue Sky eLearn

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 9/29 at 4 p.m. – The Absolutes of Accountability

There is little debate about the importance of accountability in the workplace and in our personal lives. It’s a must at all levels of any organization and is the key to building trust with stakeholders. The pursuit of this takes a big slice of humble pie at times and a constant look in the mirror always. This session will highlight opportunities to elevate yourself and those around in focusing on accountability as an area of practice in every aspect of your life. More info/register.

Host: Fridays@4

Speaker: April Tone, MBA, CAE, Sr. Manager, Technical & Engineering Communities Operations at the American Society of Mechanical Engineers

Mon 10/2 at 8 a.m. – Eliminate the Executive Committee! And Other Heresies (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guests: Michael Wyland and Michael Butera

Tue 10/3 at 12 p.m. – Checking All the Boxes: What to Consider When Planning Your Association’s Next Big Event

Hear about event planning elements essential for thriving in today’s dynamic industry. Learn tips for defining and prioritizing your event’s objectives, strategies for cost-effective budgeting, key factors to consider when making event choices, and best practices for marketing your event. More info/register.

Host: NXUnite

Speakers:

Vinnu Deshetty, Event Tech Advocate/CEO & Founder at EVA
Maria Ramos, Director, Meetings & Events at Talley
Rachel Stephan, snöballer-in-chief at Snoball
Rusty Williams, Co-Founder at AnswerStage

Tue 10/3 at 1 p.m. – Connecting to Your Creativity: How to Have an Ah-Ha Moment

Learn how the brain functions during the creative process, how technology—specifically AI–can assist with innovative thinking, how to get your creative juice flowing, and how this knowledge can work for you. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Sheri Singer, President, Singer Communications

Tue 10/3 from 3 to 5 p.m. – 2023 Data (Viz) Science Fair (Alexandria VA)

An old school Science Fair, with individuals showing off their data stories. Could be a viz, could be a project, could be anything that highlights how you’ve used data to make better business decisions. If you don’t feel like presenting, please come hang out, see some cool projects, and join us for some beer and networking after the event. Location: Alexandria VA. More info/register.

Hosts: Data Analytics Network and Association Analytics

Tue 10/3 at 3 p.m. – Effective Financial Messaging for Nonprofit Organizations

Learn about the advantages of purpose-built financial messaging and how to help the board, staff, and other users of financial information have trust and confidence in your organization’s financial reports. Explore key concepts related to building out financial dashboards. Hear about optimization tactics and strategies to improve understanding of financial reporting through the use of pre-month-end closing meetings, finding small financial teaching moments, and displaying financial information in annual reports. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Michael Gellman, CPA, CGMA, Co-Founder at Sustainability Education 4 Nonprofits
Paul Preziotti, CPA, Partner, Johnson Lambert LLP

Wed 10/4 at 11 a.m. – Coach Prime’s Key Lessons for Associations

Deion “Prime Time” Sanders was a force to be reckoned with as a two-sport professional athlete in the ‘90s. Now Coach Prime is not only reviving a lackluster college program, but he’s impacting the university as a whole and changing college football itself. Find out what associations need to learn from the example of Coach Deion Sanders. Learn the secrets of Coach Prime’s appeal to youth and how to employ similar tactics. Discover Deion Sanders’ principles for imparting a vision and getting buy-in from stakeholders. Prime Time maximizes the spotlight and creates buzz; association executives can do this too. Storytelling should be elevated and central to supporting an organization’s mission. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jay S. Daughtry, M.Ed., Chief Communications Officer/Owner, CQbd

Wed 10/4 at 12 p.m. – Increasing Sponsorship Revenue During Uncertain Times

Your association shifted from live to virtual events and you struggled to secure sponsorship revenue. Now your organization is back to hosting in-person events and you are wrestling with your sponsorship plans. You know that you can’t turn the clock back three years, yet unsure how to adapt. So…what will you do to boost sponsorship income? Learn about strategies to boost your sponsorship results and how quickly a few changes can help raise additional revenue. More info/register.

Host: Association Insights in Old Town

Speaker: Lewis Flax, founder, Flax Associates

Wed 10/4 at 1 p.m. – Economic Headwinds: A Guide for Associations

In the midst of volatility, inflation, rising interest rates, and many other economic factors, the economy looks to be heading south quickly. At least that’s what we’re hearing, but what does the data say? Hear about real economic data that will help give a clearer picture of what to expect in the economy and strategies to overcome these coming obstacles. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Matt Haggerty, Senior Analyst, Nonprofit & Education, RSM

Wed 10/4 at 2 p.m. – Creative Sponsorship Ideas

Event sponsors are seeking more than simple brand recognition. They’re looking to engage with virtual and live audiences in unique and meaningful ways, while getting the most bang from their sponsorship dollars. Hear about fresh ideas for live-event sponsorships, digital sponsorship tactics that really work, and how to recognize sponsors before, during and after the event. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speakers:

Dahlia El Gazzar, Tech Evangelist and Principal, DAHLIA+ Agency
Aaron Miller, Vice President, Group Creative Director, Hargrove, LLC
Alyssa Shipley, Director, Brand Events, Maritz
Lisa Grimaldi (moderator), Editor, Incentives and Destinations, Northstar Meetings Group

Wed 10/4 at 3 p.m. – Finding Data Insights: What Would You Do If You Knew?

Finding insights and turning them into action is how associations stay relevant and valuable to members. And that’s what analytics is all about. Analytics shines a light on insights you would have never known about because you didn’t know to ask or where to even look. Learn some of the most useful insights to look for, the data that leads to those insights and how to take action. More info/register.

Host: Association Analytics

Speakers: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, SVP of Sales Enablement, Association Analytics

Thu 10/5 from 11 a.m. to 3 p.m. – Data & Generative AI Day: From Vision to Value: Fueling Business Growth with Data and Generative AI

With generative AI, the power and potential of your organization’s data has never been bigger. From customer engagements and employee productivity to idea creation and innovation, generative AI has the ability to transform your organization. But as a leader, what does it take to harness the power of your data to deliver on the promise of this new technology? Hear from AWS experts, customers, and startups who are innovating with data and generative AI today. Learn how to foster innovation quickly and easily, while keeping security and privacy at the forefront. Get practical advice from leaders on how to approach the opportunities and challenges of this technology and what the future holds. More info/register.

Host: AWS

Thu 10/5 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 10/5 at 1 p.m. – The True Implications of AI for the Association Industry: Part 1 – Managing the Risks and Disruption of Generative AI

Get a baseline explanation of generative AI for non-techies, and learn what this means for association leaders and how you should be thinking about the implications for internal and external disruptions. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Thomas Altman, Founder, Tasio
Maddie Grant, CAE, Culture Designer and Digital Strategist, Propel
Katherine Matthews, CAE, Assistant Vice President, Data & Analytics, National Council of Architectural Registration Boards
Juan Sanchez, Chief Information Officer, Inteleos

Thu 10/5 at 1 p.m. – Association Latinos Latina Equal Pay Day (Part 1)

At the end of 2022, Latina women earned 54 cents on the dollar compared to white men’s earnings, meaning Latinas must work an additional 11 months to earn what a white man earns in a year. Learn how your starting salary can impact your lifetime career earnings and the importance of negotiating salary and benefits when accepting a job offer or promotion. Hear how to manage a career change and decide when it may be time to leave a job in order to advance your career. More info/register.

Host: Association Latinos

Thu 10/5 at 2 p.m. – Super Spooky Cybersecurity Stories

October is Cybersecurity Awareness Month and Halloween! Join us to hear some scary (and some not so scary) security tales. We will focus on real life stories from both associations and the insurance world, covering the latest developments in cyber security and tips to continuously shore up your association’s systems and promote a more secure future. 1 CAE credit. More info/register.

Host: 501 Works

Speakers:

Villy Savino, Vice President of Technology Transformation for CoreNet Global
Derek Symer, Principal, Senior Vice President, Director Non-Profit Practice for AHT Insurance

Thu 10/5 at 3 p.m. – The Virtual Stage: Association Marketing Tips

Embrace the future of association marketing and uncover the path to digital success. We’ll dive into effective online engagement, a must-know for associations aiming to thrive in today’s competitive landscape. Explore the strategies and trends powering digital transformation, with fresh insights into member outreach and virtual event marketing. More info/register.

Host: NXUnite

Speakers:

Jessica King, Business Lead at Getting Attention
Kerry McCreadie, Head of Content & SEO at EventMobi
Leona Scott, President and Founder at JEP Marketing Communications
Rusty Williams, Co-Founder at AnswerStage

Thu 10/5 at 3 p.m. – How to Boost Your Association’s Revenue with Sponsorships and Automated Marketing

Explore creative financial strategies to generate revenue for your association through automated marketing. Learn how to attract sponsors whose goals align with your association’s mission while maintaining member happiness with the power of state-of-the-art marketing tools. More info/register.

Host: Grype Digital

Speakers:

Edward Byers, director of membership at the Canadian Society of Association Executives
Lydia Israel, marketing manager at Grype Digital

Fri 10/6 at 10 a.m. – Artificial Intelligence | Coffee with Innovators: Association Design Circle

Host: Product Design Community

Facilitator: Tom Lietz, veteran storyteller, community innovator, and thought leader at the intersection of storytelling and systems thinking

Fri 10/6 at 12:30 p.m. – Ask Me Anything: Personalization

Host: Association Women Technology Champions

Speaker: Alex Mouw, CAE of Amazon Web Services

Tue 10/10 at 12 p.m. – Chapter Roundtable (Reston VA)

Host: Billhighway

Tue 10/10 at 1 p.m. – Association Latinos Latina Equal Pay Day (Part 2)

Host: Association Latinos

Tue 10/10 at 2 p.m. – Expert Series: Be the Association Hero: Increasing 2024 Non-Dues Revenue

Host: Non-Dues-A-Palooza

Speaker: Mike Kumpf, Director of Enterprise Sales for YM Careers

Wed 10/11 at 9 a.m. – PAR Member Meet-Up: How to Approach Revenue Forecasts for 2024

Host: Professionals for Association Revenue

Wed 10/11 at 11 a.m. – Transforming Associations: The Future of Productivity with AI

Host: UST Education

Speaker: Bill McGlade, President, Community Leaders Institute & epIQ Creative Group

Wed 10/11 at 12 p.m. – Chapter Roundtable (Washington DC)

Host: Billhighway

Wed 10/11 at 1 p.m. – Transform Your Tired Conference; Create Something Amazing

Host: Matrix Group

Speakers:

Teri Carden, CEO & Founder of 100Reviews & Non Dues-a-Palooza
Lee Gimpel, Founder and CEO of Better Meetings
Joanna Pineda, CEO & Chief Troublemaker of Matrix Group

Thu 10/12 at 9:30 a.m. – Small Staff Percolator

Host: Qiqo

Thu 10/12 at 12 p.m. – Chapter Roundtable (Alexandria VA)

Host: Billhighway

Thu 10/12 at 12 p.m. – Mastering Revenue Growth: A Strategic Framework for Your Certification Training Program

Host: .orgCommunity

Speaker: Ashish Rangnekar, CEO, BenchPrep

Thu 10/12 at 1 p.m. – The True Implications of AI for the Association Industry: Part 2 – Considerations for Adding AI to Your Tech Stack

Host: UST Education

Speakers:

Rick Bawcum, CAE, CISSP, CEO and Founder, Cimatri
Hilton Gray, Co-Founder, MemberJunction
Tori Miller Liu, MBA, FASAE, CAE, CEO, The Association for Intelligent Information Management
Rhoni Rakos, Director of Digital Strategy, fusionSpan

Fri 10/13 at 12:30 p.m. – Conversations with Champions

Host: Association Women Technology Champions

Guest: Amilie Parent, President at Showcare

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.

Subscribe to Blog via Email

Amazon and AssociationBrainFood.com links allow me to earn a royalty on any sales or leads that result from clicking. Thank you!

Association Brain Food: 9.22.23

The weekly list of free educational events and resources for the association community…

Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Make sure you go through this list before making any decisions about recording upcoming events.

Gen Z education. At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Some Gen Zers are skipping college, while many who decide to go have a different set of priorities than students in the past. Both groups need to know how your association could fit into their educational plans, either by serving as an alternative to college or supplementing what they learn there.

Mentoring. Cecilia Sepp encourages us to offer “moments of mentoring,” which she says are just as important—if not more so—than formal, long-term mentoring relationships. She describes the difference between mentoring and coaching, and explains how mentoring moments can make a difference in someone’s life.

Users groups. Wes Trochlil at Effective Database Management describes the benefit of belonging to an AMS users group: you can “tap tens if not hundreds of other organizations that are using the same or similar software.” If your AMS partner doesn’t offer one, he shares tips for how to create a users group yourself and get the most out of it.

Website RFPs. If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. You can get everything you need in Brightfind’s RFP template for CMS and website design projects. You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information.

Next gen websites. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.”

Also worth your time

What people really remember about your association. (Amanda Lea Kaiser)

Two mobile engagement strategies to help your association increase Gen Z and millennial membership. (Mark Wallach, Engagement Mobile Strategies)

How to use AI to do stuff. (Ethan Mollick, One Useful Thing)

Mammoth straw creatures populate Japanese farmland in the annual Wara Art Festival. (Grace Ebert, Colossal)

You never grow old at the table

Skip down to the list of free educational events if you prefer takeout.

Lots of fun travel lately: Non-Dues-A-Palooza in Denver, Grand Lake CO, and Asheville NC. Coming home from CO, it was my night for dinner duty, but instead of ordering pizza, I defrosted fillets of black drum and a package of frozen broccoli.

I made Mummy Lorraine black drum with a topping of crushed Ritz crackers, lemon zest, garlic powder, and melted butter. I got my idea for a side veggie from the broccoli package: broccoli with cheese sauce, a simple bechamel with cheddar, garlic powder, and smoked paprika. Sadly, I didn’t have any ham to add, as the recipe suggested.

A few nights later, I was busy finishing up work and packing for a weekend away, so I made up a quick-and-easy recipe for black sea bass fillets. I topped and baked the fillets with salsa and Herdez roasted poblano crema sauce, pepper jack cheese, and cilantro. On the side, leftover broccoli plus Uncle Ben’s 90-second brown rice, which did a great job of soaking up that sauce.

Back home on Sunday, I made baked ziti with Italian sausage, mushroom, onion, red/green bell pepper, garlic, marinara, tomatoes, mozzarella, asiago, parmesan, provolone, and fresh basil. And, once again, roasted broccoli—my go-to quick veggie—on the side.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 9/22 at 4 p.m.* – Career Management Toolkit: Using Data to Chart Your Course, Measure Your Impact, & Further Your Career

Learn how to collect and use qualitative and quantitative data to focus your work, capture your results, and propel your career forward. Our speakers will share their knowledge and experiences using data to bring strategy and structure to career management. More info/register.

Host: Fridays@4

Speakers: Tom Aley, Jennifer Baker, MSW, CAE, and Ted Miller

*All events are online at Eastern Daylight Time unless otherwise noted.

Mon 9/25 at 8 a.m. – Membership is Everyone’s Job (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guests: John Lingerfelt, CAE

Tue 9/26 at 12 p.m. – Embracing AI in Events: Navigating Opportunities and Challenges

Learn about the innovative applications of AI that are redefining attendee engagement, boosting event efficiency, and elevating overall experiences. See how AI-driven solutions transform the landscape of event personalization, augmented reality, virtual experiences, and even smart venue management. Grasp AI’s potential and understand how to harness it responsibly. More info/register.

Host: 6Connex

Speakers:

Dahlia El Gazzar, event technology strategist and the founder, DAHLIA+ Agency
Stephen Kaufman, founder and chief product officer, Inriver
Henry Tran, CTO, 6Connex

Tue 9/26 at 12 p.m. – Behind the Scenes: How We Built a Webinar Using ChatGPT

Hear how the team at Cvent used ChatGPT to create a webinar that was so good, it had people lining up to attend (virtually, of course). Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. Learn about key metrics they tracked, and how they’re using those insights to optimize webinar performance. More info/register.

Host: MPI

Speaker: Brooke Gracey, Director, Demand Generation, CVENT

Tue 9/26 from 9 a.m. to 3:30 p.m. – LMS Demo Days

Watch presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE

Tue 9/26 at 1 p.m. – SEO Crash Course: It’s Not Just Keywords

Many believe SEO is all about choosing the right keywords and hoping for the best. However, it’s far more complex than that. To properly optimize your website, you must also focus on technical SEO, on-page SEO, and off-page SEO (link building). Conducting thorough keyword research is essential, but it’s just the beginning. Technical SEO ensures your website is optimized for search engine crawlers, while on-page SEO focuses on content and website structure. Off-page SEO involves building relationships with other websites through backlinks to increase your page authority. Learn how to give your website the best chance of appearing at the top of search engine results by taking a well-rounded approach to SEO. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Chris Rodriguez, CEO, iExcel

Tue 9/26 at 2 p.m. – Gen Z to Boomers: Strategies for Effective Advocacy Communications Across Generations

As the oldest members of Gen Z turn 26 this year, this group of young people is becoming an increasingly more prominent part of the voting and advocacy landscape. However, people are also living longer today than they did in the past, so it remains crucial to continue engaging with older generations. Hear about the values, communication preferences, and engagement triggers of various generations; strategies to tailor your advocacy initiatives to connect with different age groups effectively; innovative ways to leverage digital platforms to amplify your advocacy efforts; and how to encourage collaboration between generations to ensure the sustainability of your advocacy campaigns. More info/register.

Host: VoterVoice

Tue 9/26 at 6 p.m. – Visualizing the Future: AI, Dataviz, and Real-World Impact (Washington DC)

Learn how AI is being designed for trust and feedback, examining features in everyday technologies. Discover the art and science of data visualization, bringing raw data to life to highlight trends and patterns for better user understanding. Discuss ethical considerations in AI and data visualization including bias, transparency, and accessibility. Find out about career opportunities for dataviz and AI in journalism, policymaking, and software engineering. Location: Washington DC. More info/register.

Host: FiscalNote

Speaker: Fallon Farmer, Principal Data Scientist, FiscalNote

Wed 9/27 from 9 a.m. to 3:20 p.m. – LMS Demo Days

Watch presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE

Wed 9/27 at 12 p.m. – PAR Member Meet-Up: How Unique is your Unique Value Proposition?

Do your potential members, exhibitors, advertisers or sponsors understand how your association programs can create value around their investment? Join the PAR community as we share unique value propositions and explore how other members position and deliver throughout their work. 0.5 CAE credit. More info/register.

Host: Professionals for Association Revenue

Wed 9/27 at 1 p.m. – 2024 Prediction: The AI Leapfrog Year for Associations

We predict in 2024, many associations are primed for a leapfrog kind of year, where they jump from barely using AI to making it a core part of their nondues revenue strategy. Learn about the dynamics of word-of-mouth marketing and strategies to supercharge it, peer-to-peer knowledge sharing sessions for your members that require minimal pre-work yet provide deeper engagement, and ways to turn your association’s wealth of information into a sustained and growing body of knowledge for your members to access through AI. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Sandra Nam, CEO and Co-Founder, and Lucas Cioffi, CTO and Co-Founder, QiqoChat

Wed 9/27 at 1 p.m. – Crystal Ball Predictions for the Future of Associations

Hear what our panel’s organizations are seeing in their professions and with their memberships and what this means for associations moving forward. Learn about workforce development challenges and what this means for associations and industries; value propositions and the art of attracting new members to associations; the importance of the practice of foresight and addressing areas of future needs; and potential benefits and challenges with the use of AI. 1 CAE credit. More info/register.

Host: Fonteva

Speakers:

Mike Chamberlain, MBA, CAE, Chief Executive Officer, Grant Professionals Association
Terri Hinkley, EdD, MBA, BScN, RN, CAE, Chief Executive Officer, National Association of School Nurses
Tori Miller Liu, MBA, FASAE, CAE, President & CEO, AIIM International
Bill Schankel, CAE, Chief Executive Officer, NAFA Fleet Management Association

Wed 9/27 at 2 p.m. – Expert Series Session: Unleashing New Revenue Potential with Association Job Boards: A Comprehensive Guide for Association Executives

Association job boards are a powerful tool to attract new members, unlock fresh revenue streams, and enhance member engagement. What’s more, most members now expect a career center as part of their membership benefits. Learn about the specific revenue associations can generate from a job board, why the current economic climate is ripe for launching a job board, the distinct advantages associations hold over general job boards like Indeed or LinkedIn, pricing and marketing strategies tailored for association job boards, and the remarkable results that can be achieved. More info/register.

Host: Non-Dues-A-Palooza

Speaker: Rodion Telpizov, founder and CEO, SmartJobBoard

Thu 9/28 at 9 a.m. – Activate: The Marketing Event for Event Marketers

Meet 1,000+ event marketers in the same boat. Share pain points, discuss the real problems, and find solutions together. Steal new ideas, blueprints, and playbooks from the best marketing minds in the world. No talk is longer than 10 minutes. It’s innovative ideas from thought leaders in the event industry to help you cut through the noise and get the marketing results you want. More info/register.

Host: Gleanin

Thu 9/28 at 11 a.m. – Engagement Strategies for Today’s Members

As member expectations change and communications preferences shift, associations are leveraging technology in new ways to tailor content delivery and provide value at all stages of the member journey. Hear insights from the State of Mobile in Associations 2023 Benchmark Report and explore cost-effective solutions for communicating the value of membership, working with limited resources (staff, budget), engaging younger/diverse members, and engaging members outside of your events. More info/register.

Host: Results Direct

Speakers:

Joel Branaman, Director of Mobile Sales, North America, Results Direct | RD Mobile
Michael Jones, VP of Mobile Technologies, Results Direct | RD Mobile
Billy McLean, Head of Business Development, EMEA, Results Direct | RD Mobile

Thu 9/28 at 11 a.m. – The Dark Side of Events: Talking Openly About Mental Health

The level of trauma endured by event profs over the last two years is something we haven’t fully dealt with as an industry. Businesses shut down, careers wiped out, relationships lost. We are providing a safe space for event professionals to learn why it matters to talk about mental health today. Hear directly from a fellow event professional about their mental health journey and discover tools to face the mental health emergency of the event industry. More info/register.

Host: Julius Solaris, Boldpush

Speakers:

Janice Cardinale, Founder, Event Minds Matter
Tom Fisher
Amber Mac, President, AmberMac

Thu 9/28 at 12 p.m. – Is Your Association Meeting the Needs of the 15% of Neurodiverse Members?

Neurodiversity describes the unique way people’s brains work. From ADHD and autism to dyslexia and dyspraxia, neurodiversity may affect up to 15% of your association’s members, attendees, learners and staff. One in seven people in your association’s target audience may process information differently from the way society often expects. Learn what associations must do differently, additionally, and intentionally to serve their neurodiverse members. Get tools to re-examine your education, training, networking, and other offerings with an eye toward meeting your neurodiverse professionals’ needs and expectations. 1 CAE credit. More info/register.

Host: Association Xchange

Speaker: Holly Martinson, M.ED., Executive Function Coach, and owner of Patient Minds

Thu 9/28 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 9/28 at 1 p.m. – From Data to Decisions: Analytics for Associations

You don’t need a data science degree or coding certificate to understand your data. In fact, every level of your organization should be able to make confident decisions using up-to-the-minute (yes, minute) analytics. Learn how to transform raw data into interactive reports and dashboards, predict and manage forecasts, and analyze data from a variety of sources. Discover how to enhance engagement, increase membership, and make confident decisions with real-time data insights. More info/register.

Host: Impexium

Thu 9/28 at 1 p.m. – Generative AI and ChatGPT: Uses, Pros, and Cons for Associations

Get up to speed on the current and future uses of generative AI and ChatGPT for associations. Learn how to efficiently assess business value across all association processes. Discover the advantages associated with applying generative AI technology to streamline workflows and keep your association ahead of the curve by learning about potential risks and challenges. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Lisa Rau, PhD, Founder, Fíonta

Thu 9/28 at 1 p.m. – How to Set Yourself Apart When Contacting Corporate Sponsors

Outreach emails to potential corporate sponsors/funders going unanswered? Not sure what and how much to say? Wondering what if anything to send along with your email messages? Learn how non-profits can set themselves apart when contacting corporate sponsors. More info/register.

Host/speaker: Lori Zoss Kraska, MBA, CFRE, founder/CEO, Growth Owl

Thu 9/28 at 2 p.m. – How to Unlock the Corporate Planner’s Secret Weapon

Explore new ways to work with independent planners so everyone can contribute at the highest level and deliver fabulous meetings and events. Learn tips for sourcing in a tight market, strategies for managing changing requirements, ideas for inspiring attendees today, and the importance of advocating for the industry. More info/register.

Host: Smart Meetings

Speakers:

Carolyn Poole, vice president of Conference Direct
Nancy Shaffer, president of Live Events Coalition

Thu 9/28 at 3 p.m. – Build Winning Member Journeys with a Technology Ecosystem

Learn how an “ecosystem approach” can revamp your association, why associations need to shift to a member-first approach, the evolution of association technology and what lies in the future, how to achieve unparalleled growth by making data-based decisions, and the power of seamless integrations and essential questions to ask vendors. More info/register.

Host: Grype

Speaker: Jeff Horne, Co-founder & CEO of Wicket

Fri 9/29 at 4 p.m. – The Absolutes of Accountability

Host: Fridays@4

Speaker: April Tone, MBA, CAE, Sr. Manager, Technical & Engineering Communities Operations at the American Society of Mechanical Engineers

Tue 10/3 at 1 p.m. – Connecting to Your Creativity: How to Have an Ah-Ha Moment

Host: UST Education

Speaker: Sheri Singer, President, Singer Communications

Tue 10/3 from 3 to 5 p.m. – 2023 Data (Viz) Science Fair (Alexandria VA)

Hosts: Data Analytics Network and Association Analytics

Tue 10/3 at 3 p.m. – Effective Financial Messaging for Nonprofit Organizations

Host: UST Education

Speakers:

Michael Gellman, CPA, CGMA, Co-Founder at Sustainability Education 4 Nonprofits
Paul Preziotti, CPA, Partner, Johnson Lambert LLP

Wed 10/4 at 11 a.m. – Coach Prime’s Key Lessons for Associations

Host: UST Education

Speaker: Jay S. Daughtry, M.Ed., Chief Communications Officer/Owner, CQbd

Wed 10/4 at 12 p.m. – Increasing Sponsorship Revenue During Uncertain Times

Host: Association Insights in Old Town

Speaker: Lewis Flax, founder, Flax Associates

Wed 10/4 at 1 p.m. – Economic Headwinds: A Guide for Associations

Host: UST Education

Speaker: Matt Haggerty, Senior Analyst, Nonprofit & Education, RSM

Wed 10/4 at 3 p.m. – Finding Data Insights: What Would You Do If You Knew?

Host: Association Analytics

Speakers: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, SVP of Sales Enablement, Association Analytics

Thu 10/5 at 1 p.m. – The True Implications of AI for the Association Industry: Part 1 – Managing the Risks and Disruption of Generative AI

Host: UST Education

Speakers:

Thomas Altman, Founder, Tasio
Maddie Grant, CAE, Culture Designer and Digital Strategist, Propel
Katherine Matthews, CAE, Assistant Vice President, Data & Analytics, National Council of Architectural Registration Boards
Juan Sanchez, Chief Information Officer, Inteleos

Thu 10/5 at 2 p.m. – Super Spooky Cybersecurity Stories

Host: 501 Works

Speakers:

Villy Savino, Vice President of Technology Transformation for CoreNet Global
Derek Symer, Principal, Senior Vice President, Director Non-Profit Practice for AHT Insurance

Fri 10/6 at 12:30 p.m. – Ask Me Anything: Personalization

Host: Association Women Technology Champions

Speaker: Alex Mouw, CAE of Amazon Web Services

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Association Brain Food: 9.15.23

The weekly list of free educational events and resources for the association community…

Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

Credentialing support. TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Add your association’s name to the sign-on letter before they present it to Congress next week.

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. I agree, which is part of the reason I only registered for the trade show at ASAE Annual—the ridiculously high fee for consultants (the membership category for this odd duck) was another reason. The problem, Dean says, is most meeting planners are expected to focus on logistics, not education and experiences, so we get the same design year after year. Yawn.

AMS implementation. Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation—things that will make your project much more difficult. They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes.

Open Space events. Here’s a cure for boring conferences. Watch how the members of the International Bridge Tunnel & Turnpike Association used the Open Space concept at a recent meeting—and hear why loved it. Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion.

Financial statements. Hat tip to Tip Tucker Kendall, CAE who, also on Collaborate, recommended nonprofitready.org as a primer on accounting and financial statements for nonprofits.

Microcredentials. If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. WBT Systems explains why it might be time for your association to get into the microcredentials business.

Credit card processors. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. They also suggest topics you should ask about during your discussions with vendors.

Data strategy. Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization.

Also worth your time

The right marketing question—an intriguing way to approach a marketing campaign. (Seth Godin)

The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. (Peter Diamandis)

My summer with Leo Tolstoy and his War and Peace. Like Noonan, I also had a wonderful season (winter) with Tolstoy’s War and Peace. (Peggy Noonan, Wall Street Journal—gift link)

Subscribe to Blog via Email

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 9/15 at 4 p.m.* – Diversity Discussion Series: Hispanic Heritage Month Panel

Join Fridays@4 as we celebrate Hispanic Heritage Month with a moderated panel discussion. More info/register.

Host: Fridays@4

Speakers:

Diana L. Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges
Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos
Carol Martinez, Manager of Community Impact at Project Management Institute
Ben Yzaguirre, M.Ed., CAE (moderator), Senior Director of Faculty Development and e-Learning at the American Dental Education Association

*All events are online at Eastern Daylight Time unless otherwise noted.

Mon 9/18 at 8 a.m. – Neurodiversity: It’s an Asset! (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Cynthia Lockrey, Lockrey Communications

Mon 9/18 at 4 p.m. – A Transatlantic Look at Sustainability Legislation: From the Green Deal to the Inflation Reduction Act

The U.S. and the EU prioritize sustainability through differing legislation such as the U.S. Inflation Reduction Act and the E.U. Green Deal. Hear about the possible progress for associations, potential challenges related to U.S.-EU collaboration and trade, and how associations can move forward as change agents for their industries and professions with an open mind. More info/register.

Hosts: ASAE and ESAE

Speakers:

Paolo Falcioni, Director General, APPLiA
Eric Holdsworth, Managing Director, Clean Energy and Environmental Policy, EEI

Tue 9/19 at 11 a.m. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit

Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. Learn how to decode the mysteries of search engine algorithms, identify overlooked opportunities and hurdles on your quest for peak visibility, acquire actionable insights and expert tips to elevate your website’s ranking performance, and execute a comprehensive SEO audit. Get a roadmap of 14 essential steps, each guiding you closer to ranking higher on search engines. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jon Rivers, COO, Marketeery

Tue 9/19 at 12 p.m. – ASAE CRVM September Crunch and Munch

This month’s topic: policies and procedures for disbanding inactive chapters and the updating of chapter polices. Join this free flowing and fun discussion. And yes, fun even when discussing policies! We’ll share our experiences but more importantly we want to hear yours as we all learn from one another. And if there are some other topics you would like to ask members of the CRVM community about, please join us and ask away! More info/register.

Host: ASAE Component Relations and Volunteer Management (CRVM) Council

Facilitators: Sara Bustard, CAE, and Scott Brody, CAE

Tue 9/19 at 2 p.m. – Behind the Scenes: How We Built a Webinar Using ChatGPT

Learn how AI can be used to ideate webinar topics, build the abstract, and write the content outline and script. Hear about ways AI can be used to help promote a webinar. Find out if audiences can distinguish between AI and human input and whether using AI actually saves time or adds to the workload. 1 CMP credit. More info/register.

Host: MeetingsNet

Speaker: Brooke Gracey, Marketing Director, Cvent

Tue 9/19 at 2 p.m. – How to Master the New Green RFP

Partnering with destinations to put sustainability front-and-center is the best way to ensure an event that cares for attendees and planet. Learn how meeting professionals are prioritizing everything from energy efficiency to waste management in the sourcing process, what to ask for when considering a destination/venue, what measures actually have the biggest impact, and how to craft win-win events that leave a place better than when your group arrived. More info/register.

Host: Smart Meetings

Speakers:

Rory G. Archibald, Senior Business Events Manager, Visit Scotland
Michelle Moore, CDME, CMP, HMCC, CHIA, Senior Director of Meeting Sales & Services, Experience Kissimmee
Emily Scheiderer, Senior Director of Education, Sales and Services, Destinations International

Tue 9/19 at 3 p.m. – Letting Go! Creating Room for Innovation by Letting Go of Legacy Programs

Whether it’s a magazine that no longer makes sense, a pet project of a former chief elected officer, or a program that has significant for-profit competition, it is up to the chief staff executive to keep these programs alive or build support for making necessary changes. Hear a panel of EMAC members and other association leaders discuss how they faced, or are facing, these challenges and share their advice for chief staff executives dealing with similar situations. More info/register.

Host: ASAE Executive Management Professionals Advisory Council (EMAC)

Speakers:

Kelli Baxter, Executive Director, American Translators Association
Bob Moore, MA, MS, FASAE, CAE, Executive Director, American College of Osteopathic Family Physicians
Abigail Young, CAE, Executive Director, Pennsylvania Music Educators Association
Cynthia Young, CAE, Executive Director, American Art Therapy Association
Bob Voltmann, CAE (moderator)

Wed 9/20 at 8:30 a.m. – Consultants In Person Meet Up for DC/MD/VA (Washington DC)

See agenda attachment in this ASAE Collaborate discussion. Location: Washington DC. More info/register.

Organizer: Cecilia Sepp, CAE, Rogue Tulips and other DMV consultants

Wed 9/20 from 9:30 to 11:45 a.m. – Legal Analysis of AI and Beyond (Arlington VA)

Each member of the panel will provide an update on important legal issues in testing, including AI updates, BNSF biometric ruling, states with data protection acts that go into effect in 2023/2024, ADA accommodations, pitfalls of incorporating AI into a remote proctoring program, content creation, intellectual property rights, liability protections, and other key legal issues to note in certification organization contracts. Location: Arlington VA. More info/register.

Host: Certification Network Group

Speakers:

Dawn Crowell Murphy, Special Counsel, Nonprofit Organizations practice, Pillsbury Winthrop Shaw Pittman LLP
Allison M. Mulford, Esq., MBA, CIPP-E, Mulford & Associates, LLC
Julia Judish, Special Counsel, Nonprofit Organizations practice, Pillsbury Winthrop Shaw Pittman LLP

Wed 9/20 at 11 a.m. – Winning the Talent War: It’s All About Your Brand, Culture, and Benefits

The talent market has been fierce post pandemic and it doesn’t seem to be changing anytime soon. Learn why your brand matters more than you might realize in terms of attracting the right people, why your culture is really what retains talent and fosters their growth, and how to make the benefits you offer to your employees an extension of your value proposition and a reinforcement of the good decision to work there. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Brian Haney, Founder and CEO, The Haney Company

Wed 9/20 at 12 p.m. – Revamping Chapter Structures & Processes: Embracing Change for a Stronger Future

According to our Chapter Performance & Benchmarking Report, 37% of associations have made substantial chapter structure changes, while 37% consider implementing changes. Explore ways to adapt your chapters to meet the evolving needs of your members. Hear about various approaches, from small incremental adjustments to bold, transformative measures, so you have a roadmap to embark on the journey of change. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Speakers:

Peggy Hoffman, President & Executive Director at Mariner Management
Sarah Robertson, Marketing Lead, Billhighway

Wed 9/20 at 12 p.m. – Sales Enablement for Associations

Associations need marketing, membership and sales working as one unit with a drive towards shared goals. While this sounds like a no-brainer statement, it’s often not the reality at many organizations because legacy strategies and mindsets have aligned sales teams with traditional sponsorship and advertising goals, leaving membership acquisition and other programs out of the sales function altogether. Learn how to use the right marketing technology to collect insights and develop strategies to power up your sales capabilities, all while aligning your membership, marketing and sales to work together. More info/register.

Host: HighRoad Solution

Speakers: Cynthia DeJesus, Sr Account Executive, and Maneesha Manges, Chief Experience Officer, HighRoad Solutions

Wed 9/20 at 1 p.m. – Top 5 Pitfalls of IT Budgeting

Trapped in a cycle of painstakingly crafting your IT budget only to feel blindsided by your actual spend? Between all the different vendor contract terms, pricing structures, support expiration dates, license renewals, hardware upgrades, infrastructure changes, it’s easy (and common!) to make at least a few missteps with your budget. Learn how to avoid common IT budgeting pitfalls and a tried-and-true approach to successful IT budgeting. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Heinan Landa, Founder, Optimal Networks

Wed 9/20 at 1 p.m. – The Science of Executive Leadership: Training That Drives Organizational Results

Neuroscience reveals that power changes the brain in surprising ways. Executive training counterbalances this tendency and gives leaders the critical skills leaders need to solve complex challenges. Discover and apply new techniques to build a science-based program that your executives will attend, value, and use to drive positive organizational results. More info/register.

Host/speaker: Britt Andreatta, CEO, Brain Aware Training

Wed 9/20 at 1 p.m. – The Future of the Attendee Experience

Explore the latest trends in how people are consuming content, how to blend physical and digital experiences for your events, ways to use events to engage and build community, best practices for extending event engagement, and strategies to deliver amazing attendee experiences. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Alyssa Peltier, Senior Manager of Event Marketing, Cvent

Wed 9/20 at 2 p.m. – Looking to Engage Gen Z? Harness the Power of Video on Instagram, YouTube, and TikTok

Gen Z wants exactly what associations offer. But associations are no longer the “default” resource when they enter the workforce. You’ve got a LOT of competition from a variety of industry sources. And Gen Z is finding this information (and using it to build skills, knowledge, and connections) on many of the platforms associations DON’T readily use. Learn how associations can leverage video storytelling on social media to capture the attention of young professionals in a relatable, authentic, and compelling way. More info/register.

Host: Omnipress

Speakers:

Rusty Williams, founder, AnswerStage
Tracy Grzybowski, Director of Marketing, Omnipress

Wed 9/20 at 2 p.m. – Creating Memorable Event Activities

Hear from industry professionals creating energizing team-building exercises, networking opportunities, corporate social responsibility programs and more outside the meeting room. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speakers:

Shannon Lane DuPont, Director of Program Development, TeamBonding
Michelle Flowers, Senior Director, Event Management, Maritz Global Events
Hillary Smith, Senior Vice President of Strategy and Creative, PRA Business Events
Lizzie Wilcox (moderator), Associate Editor, Northstar Meetings Group

Wed 9/20 at 2 p.m. – Determine if It’s Time to Throw Your Association Program a Farewell Party

Are your member, sponsor or industry programs stale? Do you have a few good ideas that lose momentum without the right support and strategy? Learn about a blueprint for successful programs. Explore how to determine the shelf-life and market tolerance of your programs using a product lifecycle model. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Speakers:

Jay Blankenship, Director, Revenue Consultancy & Advisory, MCI Group
Brittany Shoul, SVP, Revenue Strategy & Operations, MCI USA

Wed 9/20 at 3 p.m. – The Importance and Effects of Creating a Culture of Inclusivity Regarding Accessibility in Your Organization

Explore the importance of accessibility in the workplace and how it can benefit employees and the organization as a whole. Hear about the moral and ethical obligations surrounding accessibility, the business advantages of an accessible workplace (such as increased productivity, better employee retention, and improved customer satisfaction), and strategies for promoting accessibility in the workplace including training, resources, and technology. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Taylor Dorward, Life Hacks365

Thu 9/21 at 11 a.m. – Attention! Catch Your New Members’ Attention

Research shows that catching your new members’ attention within the first three days to three weeks of joining gives you a much better chance of getting them on the path to lifelong engagement. Learn about the critical go and no/go decisions new members make at this stage of the member journey, many no- and low-cost solutions to early member engagement, and the keys to gaining attention in a cluttered environment. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Amanda Lea Kaiser, MBA, Keynote Speaker & Author, Kaiser Insights LLC

Thu 9/21 at 11:30 a.m. – September Tapas Talks in the Small Staff Association Marketplace

Conversational and lively, a mixture of planned content and virtual f2f discussions with subject matter experts—plus the serendipity of talking through challenges with your peers. The program opens with a short presentation by Molly Georgakis, CAE, executive director of Association of Professors of Gynecology and Obstetrics. Molly also chairs the ASAE Small Staff Associations Advisory Committee. She will update us on SSAAC’s plans and goals as well as how her association is prepping for 2024. Then you will meet our subject matter experts who will briefly describe their breakout room topics. More info/register.

Host: Qiqo Chat

Speakers:

Molly Georgakis, CAE, executive director of Association of Professors of Gynecology and Obstetrics
Adam Hostetter and Johnny Clayton of FUSE Search
Sean Soth and Rita Nabhan of PAR (Professionals for Association Revenue)
Rich Lawson of SALA (Small Association Leadership Alliance)
Dawn Tedesco of Career Compliance Solutions
Karin Fitzgerald of AMC Institute

Thu 9/21 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 9/21 at 1 p.m. – Why and How to Make Practice (a Bigger) Part of Your Portfolio

Many learning portfolios are short on practice options, even though practice is pivotal in reinforcing learning and effective in all situations from preparing for high-stakes credentialing exams to implementing new procedures on the job. Learn why adding more practice opportunities to your portfolio is good for your learners and for your bottom line. Hear about specific approaches to building more practice opportunities into your offerings. 1 CAE credit. More info/register.

Host: Tagoras/Leading Learning

Speakers: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning

Thu 9/21 at 1 p.m. – Association Creative Marketing Masterclass

Taught live by leading association heads of marketing, this course provides a framework for evaluating creative copy and design and leads students through practical collateral critiques. Master instructors explain how they follow brand standards while ensuring marketing performance. Each class features a live review of real association marketing collateral with a professional evaluation and change recommendations. 4 CAE credits for 4-week course. More info/register.

Host: Chris Gloede, Chief Consultant, Ricochet

Thu 9/21 at 1 p.m. – 10 Tips for Creating Great Webinar Content That Drives Engagement

Hear about ten best practices you can start using today to deliver content virtually that drives engagement and keeps your audience’s attention. Learn how to source and prioritize content themes, use AI to find inspiration and build content, turn content themes into compelling narratives, and architect audience engagement. More info/register.

Host: American Marketing Association

Speaker: Mark Bornstein, VP, Marketing, ON24

Thu 9/21 at 4 p.m. – Attention and Connection: Communications Strategies for a Digital World

By following data and embracing the unpredictable trends, memes, and viral content of our digital world, any organization can more successfully communicate and build connections with their target audience, whether those people are customers, members, or legislators. Learn about the three main ingredients for a successful digital strategy, how your organization can craft a message that resonates with your members, and how to connect with your target audience on their turf. 1 CAE credit. More info/register.

Host: ASAE Reston Loudon Swap

Speaker: Steve Lerch, Story Arc Consulting

Fri 9/22 at 4 p.m. – Career Management Toolkit: Using Data to Chart Your Course, Measure Your Impact, & Further Your Career

Host: Fridays@4

Speakers: Tom Aley, Jennifer Baker, MSW, CAE, and Ted Miller

Tue 9/26 from 9 a.m. to 3:30 p.m. – LMS Demo Days

Watch presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE

Tue 9/26 at 1 p.m. – SEO Crash Course: It’s Not Just Keywords

Host: UST Education

Speaker: Chris Rodriguez, CEO, iExcel

Wed 9/27 from 9 a.m. to 3:20 p.m. – LMS Demo Days

Watch presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE

Wed 9/27 at 12 p.m. – PAR Member Meet-Up: How Unique is your Unique Value Proposition?

Host: Professionals for Association Revenue

Wed 9/27 at 2 p.m. – Expert Series Session: Unleashing New Revenue Potential with Association Job Boards: A Comprehensive Guide for Association Executives

Host: Non-Dues-A-Palooza

Speaker: Rodion Telpizov, founder and CEO, SmartJobBoard

Thu 9/28 at 12 p.m. – Is Your Association Meeting the Needs of the 15% of Neurodiverse Members?

Host: Association Xchange

Speaker: Holly Martinson, M.ED., Executive Function Coach, and owner of Patient Minds

Thu 9/28 at 1 p.m. – From Data to Decisions: Analytics for Associations

Host: Impexium

Thu 9/28 at 1 p.m. – Generative AI and ChatGPT: Uses, Pros, and Cons for Associations

Host: UST Education

Speaker: Lisa Rau, PhD, Founder, Fíonta

Thu 9/28 at 1 p.m. – How to Set Yourself Apart When Contacting Corporate Sponsors

Host/speaker: Lori Zoss Kraska, MBA, CFRE, founder/CEO, Growth Owl

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