Association Brain Food

Association Brain Food: 9.1.23

The weekly list of free educational events and resources for the association community…

Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Hope to see you back here for the next edition on Friday, September 15.

AI pulse survey. MCI invites you to participate in its AI benchmark survey, a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. They hope to provide a benchmark of the current landscape, uncover any potential challenges, and identify opportunities to better equip your members and your association for the future.

Education. Who has the time to learn? Answer: we all do. But sometimes a traditional online program or course doesn’t fit our schedules. TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50.

Gen Z marketing. Many associations were built by and for older generations, says MemberSuite, so you have to work extra hard to demonstrate the value of membership in ways that resonate with younger generations. They describe nine strategies for marketing membership to Gen Z.

Workplace culture. We all know how culture plays a significant role in an organization’s success. But where and how do you even begin to improve that culture? Propel explains how a culture assessment can reveal your organization’s change readiness and its place on the cultural spectrum—from traditional to contemporary to futurist.

Membership trends. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more.

Membership budget. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Membership engagement. Your AMS should be the utility player on your membership team. Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content.

Membership value. Engagement means different things for different members. At Naylor’s Association Adviser, Cathi Hight raises good points about member engagement and explains how to use surveys and focus groups to understand what member segments value.

Project management. Teams that meet for regular debriefs (post-mortems or retrospectives) improve team performance by up to 25%. But these meetings often occur only after things go wrong or big projects end, says Ethan Mollick. He links to research on the best approaches to debriefs, but it’d be easier to read this DelCor post on the project close.

Also worth your time

5 steps to gaining member acceptance, downloads, and engagement for your association’s mobile app. (Mark Wallach, Engagement Mobile Strategies)

Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking. (Ted Gioia, The Honest Broker)

I bet you’ll see things the way this 16-year-old does, but it’s so damn depressing. She says, “I had a helicopter mom. I found Pornhub anyway.” Also, check out the organization she mentions, Fight the New Drug. (Isabel Hogben, The Free Press)

You never grow old at the table

Skip down to the list of free educational events if you prefer takeout.

Buy a box of salad greens and get a box of olives for free? Count me in. Since my refrigerator now runneth over with olives, I made Ouzo fish. This time around, I added pepperoncini and fresh oregano, and used ground fennel instead of fresh. I started to make a veggie side dish in a separate pan, but decided to combine everything, so I also added carrots and broccoli stems to the recipe.

Another night, an old stand-by: southern pan-fried striped mullet. On the side, roasted broccoli with red onion, garlic powder, and cayenne pepper.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 9/1 at 10 a.m.* – Association Bridge Networks| Coffee with Innovators: Association Design Circle

Our topic this month is Association Bridge Networks. Calvin will lead us in conversation on creating authentic growth with diverse communities, building bridge networks and systems of inclusion, and using story to create equity and common connection. More info/register.

Host: Product Design Community

Facilitator: Calvin Haney, Associate Director of Multicultural and Affinity Engagement at the American University Alumni Association

*All events are online at Eastern Daylight Time unless otherwise noted.

Mon 9/4 at 7 a.m. – Six Event Strategies for Profitable and Transformational Events

Learn how to design a genuinely transformative event for your association, your sector and your delegates; attract and retain event sponsorship; keep your delegates engaged in your marketing; curate your audience so all the right people are in the room; deliver your association objectives by hard-wiring them into in-person, digital or hybrid event design. More info/register.

Host: Association of Association Executives

Speaker: Sasha Frieze, Managing Director, The Business Narrative

Tue 9/5 at 12 p.m. – Analytics for International Business Development (Association Analytics Network)

Learn how associations can use data to expand their reach and impact beyond their domestic borders. Hear about strategies for collecting, analyzing, and leveraging data to identify potential international markets, understand nuances, and tailor membership offerings to effectively engage with global audiences. Gain insights into best practices for using data to inform decision-making and develop successful international expansion strategies for their associations. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers:

Kerry Cosby, Associate Director, Global Affairs and Analytics Initiatives, Association for Diagnostics & Laboratory Medicine (formerly AACC)
Pietro Macchiarella, Data and Insights COE Director, Young Presidents’ Organization

Wed 9/6 at 9 a.m. – PAR Member Meet-Up: Ideas to Solve Tough Customer Objections, Complaints or Feedback

Association teams must find successful ways to approach dissatisfaction from members, customers and potential partners. Hear association colleagues share tips and tactics they use to respond to negative feedback and objections. 0.5 CAE credit. More info/register.

Host: Professionals for Association Revenue

Wed 9/6 at 11 a.m. – Technology Alignment: Connecting Diagnostics, Strategy, and Execution

Learn the importance of diagnosing tech problems and why it’s not enough to know you have problems, but to understand why and how to fix them. Hear about the importance of aligning your business goals to your technology strategy so you can accommodate needs today and anticipate needs down the road. Learn how to engage your leadership team and staff as allies and active participants so the whole organization works together to move IT initiatives forward and achieve measurable results. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Christopher Kasmark, Sr. Strategic Consultant, Technology Consulting, DelCor Technology Solutions

Wed 9/6 at 12 p.m. – Change Management Lessons From The Hitman’s Bodyguard

How do you keep people safe in chaotic, ambiguous situations? Preparation and planning. Boring is good. Meticulous planning is essential. Hear about proven tactics to plan your change, motivate, and educate your team to get the change you want. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Speakers: Joe Plasterer and Mel Starkweather of Starkweather Association Services

Wed 9/6 at 2 p.m. – Ask the Attorney: New Trends in Hotel Contracts

Join a discussion about issues currently arising in event agreements, such as strict clauses about housekeeping and service levels, paragraphs about sustainability, and reworking risk-management clauses. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speaker: Jonathan T. Howe, President and Senior and Founding Partner of Howe and Hutton, Ltd

Thu 9/7 at 10 a.m. – Unveiling AI Policy Insights: Global Trends and Regulatory Strategies

Join a discussion on all things AI policy in the United States, Latin America, and the Asia-Pacific region. Learn about future regulatory shifts in AI policy that may impact your operations and best practices to navigate the intricate terrain of AI policy and effectively advocate for your organization’s interests. More info/register.

Host: FiscalNote

Speakers:

Daniel Castro, vice president at the Information Technology and Innovation Foundation (ITIF) and director of ITIF’s Center for Data Innovation
Lucas Machado, global policy analyst, FiscalNote Professional Services
Neil Suri, U.S. analyst, FiscalNote Professional Services

Thu 9/7 at 10:30 a.m. – Brace Yourself for 2024

No one knows what 2024 will bring to the events industry. So, join a rowdy and (probably) irreverent chat on all things event tech, AV production and event design going into next year. This episode will be super-fast, uber-interactive and drop-mic-moment-worthy. More info/register.

Host: Dahlia El Gazzar, DAHLIA+ Agency

Guest: Keith Johnston, i3events

Thu 9/7 at 11:30 a.m. – The Next GDPR? Exploring the EU’s Approach to AI Regulation

Hear about the European Union’s digital policy framework; the aims, key provisions, and implications of the groundbreaking AI Act; how the AI Act seeks to promote trustworthy and ethical AI while balancing concerns around innovation and economic growth; the potential impact of the AI Act and emerging digital policy on business practices, data protection, and consumer rights; and ripple effects on global policy and approaches to AI regulation. More info/register.

Host: FiscalNote

Speakers:

Radu Colonescu, head of EU government affairs & policy at Kyndryl
Gabriele Mazzini, team leader AI Act, CNECT at the European Commission
Vlad Eidelman (moderator), chief technology officer & chief scientist at FiscalNote

Thu 9/7 at 12 p.m. – 2023 Association Trends Study: Redefining the Association Experience

Get a deep dive into the comprehensive findings of the 2023 Association Trends Study. Hear insights into what shifts have emerged in member value, how to close the gap between members’ and pros’ sentiments, and how member engagement is vital to the member experience. More info/register.

Host: Community Brands

Speakers:

Pam Loeb, Principal, Edge Research
Tirrah Switzer, Senior Director of Product Marketing, Community Brands

Thu 9/7 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 9/7 at 2 p.m. – Beyond the First Look: More Insights into AMS Projects

In 2021, 501Works and Branching knowledge conducted the first ever AMS/CRM System Selection Survey Report to help understand our industry’s friction-ridden and fractured processes for selecting, implementing and using AMS/CRM solutions. We’re revisiting the juicy pieces of data as we prepare to conduct the next survey, digging into survey selection and implementation data not covered in the original report and giving additional perspectives two years later. 1 CAE credit. More info/register.

Host: 501Works

Speakers:

Olivia Wilkins, Business Analyst/Project Manager, PerByte
James Marquis, CIO, 501Works

Fri 9/8 at 12:30 p.m. – Conversations with Champions

Each conversation features an AWTC leader or AWTC Award winner, followed by breakout rooms with changing topics (selected by our featured guest). These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. More info/register.

Host: Association Women Technology Champions

Guests: Lindsay Currie and Heather Wakefield, Council on Undergraduate Research

Fri 9/8 at 4 p.m. – Career Coach Series: Overcoming Your Fear of Public Speaking

Get tips to overcome your fear of public speaking. As you advance in your career, you might experience times when it’s necessary to speak in front of an audience. The fear of public speaking is manageable. With practice, you may be able to overcome it and improve your public speaking skills. Understanding what this fear is and what causes it can help you identify and address the fear. More info/register.

Host: Fridays@4

Speaker: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC, CDF, CMCS

Mon 9/11 at 8 a.m. – Building Community One Cup at a Time (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Nicole Araujo, Mighty Citizen

Mon 9/11 at 12 p.m. – ASAE Membership Mondays

This month’s topic is Communicating Member Value: Three Easy, Key Takeaways. More info/register.

Host: ASAE Membership Professionals Community

Tue 9/12 at 11 a.m. – Transforming Associations: The Future of Productivity with AI

Discover practical applications of AI tools like ChatGPT in enhancing team productivity and operational efficiency within associations. Learn proven strategies to implement AI within your association, potentially boosting overall productivity by up to 40%. Get insights into the future of association workspaces, understanding how AI can transform your operations, streamline processes, and pave the way for innovation. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group

Tue 9/12 at 11 a.m. – State Trends in 2023: Analysis from State Lobbying Experts

You’ve seen the data from the 2023 State Trends Report, now join us to hear on the ground stories from state lobbyists on what they saw in legislatures this year: which issues needed the most focus, which new strategies worked, and what old ones didn’t. More info/register.

Host: Quorum

Speaker: Andrew Hackman, Principal Lobbyist, Serlin Haley

Tue 9/12 at 12 p.m. – LGBTQIA2+ Community Call

Join us for this opportunity for association professionals (of all career levels!) to come together to share lunch time and discuss topics that are relevant and timely. Come prepared to join this judgment-free group with questions and issues that are top of mind for you in the LGBTQIA2+ association community. More info/register.

Host: ASAE LGBTQ Association Executives and Supporters

Tue 9/12 at 3:30 – Strategic Frameworks: The Future of Strategic Planning

The latest research report by Vista Cova surfaces ten trends in strategy frameworks that emerged from looking across the approach of twenty organizations. Join a discussion about the research results and where the identified trends have strategic potential for purpose-forward associations. More info/register.

Host: Lowell Aplebaum, FASAE, CAE, CEO, Vista Cova

Wed 9/13 at 7 a.m. – Brand Protection and Reputation Management for Associations and Member Organizations

Ask questions and share your own experiences and perspectives on brand protection and reputation management. More info/register.

Host: Association of Association Executives

Speaker: Simon Barker, partner and intellectual property lawyer at Freeths

Wed 9/13 at 11 a.m. – How AANP Gained Over 1,500 Members and $200K in Revenue

Hear how AANP shifted its thinking about how to approach individuals for member acquisition and win-backs. Learn about their process for evaluating their current campaigns, assessing the technology necessary to make a change, and implementing a new style of communication. Get a quantitative look at the campaigns that have made them over $200K in new dues revenue so far this calendar year. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Liz Messner, CAE, IOM, VP Membership, American Association of Nurse Practitioners
Brianne Wheeler, Director of Marketing, PropFuel

Wed 9/13 at 1 p.m. – How to Create Seamless Digital Journeys to Increase Member Engagement & Drive Conversions

Bouncing between your CMS, AMS, ecommerce platform, journal provider, community platform, members often get lost, get frustrated, and abandon your most critical conversions. Learn how to audit your current customer and member journeys, determine where your members are experiencing friction, map and create member journeys that are intuitive and smooth, and get it right between your digital partners so that you can increase conversions, transform your member experience, and even transform your organization. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International

Wed 9/13 at 1:30 p.m. – Navigate the CEO-Board Voyage: Unleashing Synergy and Excellence

Hear practical insights that’ll transform your association’s governance using proven strategies for seamless board governance, effective ways to nurture an immature board and maximize collective impact, and techniques for your board to be the ultimate influencer at your association. More info/register.

Host: YourMembership

Speaker: Christina Lewellen, MBA, executive director, Association of Technology Leaders in Independent Schools

Wed 9/13 at 2 p.m. – Fall 2023 Legislative Preview: Appropriations, Farm Bill, NDAA, and Beyond

The big-ticket items on Congress’ agenda include finishing the fiscal 2024 appropriations bills and funding the government, Farm Bill, FAA Reauthorization, and annual National Defense Authorization Act. With issues like the state and local tax (SALT) deduction, health care, and AI rising to the surface, there’s no shortage of items to watch during the remainder of the first session of the 118th Congress. Hear about the likelihood of current bills on the table being passed and potential breakthrough issues to watch. More info/register.

Host: Congressional Quarterly

Speakers:

John T. Bennett, editor-at-large for CQ Roll Call
Ellyn Ferguson, agriculture policy reporter for CQ Roll Call
Aidan Quigley, budget and appropriations reporter for CQ Roll Call
Jason Dick (moderator), editor-in-chief for CQ Roll Call

Thu 9/14 at 9:30 a.m. – Small Staff Percolator

A new interactive online coffee break format designed for you to discover more peers in our dispersed community, bring up a topic that’s brewing in the daily grind, and have a casual chat with others who know your lingo. More info/register.

Host: Qiqo

Thu 9/14 at 12 p.m. – Looking Forward DEI 2023: Insights Into the Association Sector’s Approach to Diversity, Equity and Inclusion

Get a look at Looking Forward® DEI, a ground-breaking study that collects insights from more than 200 association leaders on the perceptions, challenges and solutions to DEI issues. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Speakers:

Nikki Golden, CAE, strategist, Association Laboratory
Dean West, FASAE, founder and president, Association Laboratory

Thu 9/14 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 9/14 at 1 p.m. – Automation Is In. Tedious To-Dos are Out

Are you drowning in manual data entry? Is busy work eating up your time? Are staff fed up with repetitive tasks? Discover how other associations have streamlined operations and improved staff efficiency with automation. Learn how to identify and streamline time-consuming, manual processes, and how automation can increase non-dues revenue. Hear real-world success stories from associations that have embraced automation. More info/register.

Host: Impexium

Thu 9/14 at 1 p.m. – Influencer Marketing: How to Find and Amplify Influencers in Your Industry

Per website, description coming soon. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Chad Alger-Hardt, Vice President, Marketing, and Kaitlan Arndt, Associate Director, Marketing, Gather Voices

Thu 9/14 at 2 p.m. – Staying Afloat in the World of Artificial Intelligence: AI Trends to Watch

Hear about the newest developments in AI that are shaping the landscape of associations and beyond. Learn how AI can enhance member engagement, streamline operations, and revolutionize decision-making within your association. 1 CAE credit. More info/register.

Host: Sidecar

Speakers:

Dray McFarlane, Co-Founder, Tasio
Amith Nagarajan, Chairman, Blue Cypress

Thu 9/14 at 3 p.m. – The Content Solution: Driving Member Retention with Compelling Content

If you want to keep your association members enchanted and engaged, content is the key to solving your retention woes. Discover the secret sauce to maximize your content to engage and retain members to make your association stand out from the crowd. More info/register.

Host: Grype

Speaker: Leona Scott, founder, JEP Marketing Communication

Mon 9/18 at 4 p.m. – A Transatlantic Look at Sustainability Legislation: From the Green Deal to the Inflation Reduction Act

The U.S. and the EU prioritize sustainability through differing legislation such as the U.S. Inflation Reduction Act and the E.U. Green Deal. Hear about the possible progress for associations, potential challenges related to U.S.-EU collaboration and trade, and how associations can move forward as change agents for their industries and professions with an open mind. More info/register.

Hosts: ASAE and ESAE

Speakers:

Paolo Falcioni, Director General, APPLiA
Eric Holdsworth, Managing Director, Clean Energy and Environmental Policy, EEI

Tue 9/19 at 12 p.m. – CRVM September Crunch and Munch

A chance to come together once a month with peers for a casual conversation on hot topics relevant to the component relations and volunteer management community. Come prepared to share your successes, challenges and ideas. More info/register.

Host: ASAE Component Relations and Volunteer Management (CRVM) Council

Tue 9/19 at 3 p.m. – Letting Go! Creating Room for Innovation by Letting Go of Legacy Programs

Whether it’s a magazine that no longer makes sense, a pet project of a former chief elected officer, or a program that has significant for-profit competition, it is up to the chief staff executive to keep these programs alive or build support for making necessary changes. Hear a panel of EMAC members and other association leaders discuss how they faced, or are facing, these challenges and share their advice for chief staff executives dealing with similar situations. More info/register.

Host: ASAE Executive Management Professionals Advisory Council (EMAC)

Speakers:

Kelli Baxter, Executive Director, American Translators Association
Kate Fry, MBA, CAE, Chief Executive Officer, America’s Blood Centers
Bob Moore, MA, MS, FASAE, CAE, Executive Director, American College of Osteopathic Family Physicians
Bob Voltmann, CAE (moderator)

Wed 9/20 at 8:30 a.m. – Consultants In Person Meet Up for DC/MD (and VA)

Per website, more information is coming soon. More info/register.

Host: ASAE Nonprofit Consultants Think Tank

Wed 9/20 at 11 a.m. – Winning the Talent War: It’s All About Your Brand, Culture, and Benefits

The talent market has been fierce post pandemic and it doesn’t seem to be changing anytime soon. Learn why your brand matters more than you might realize in terms of attracting the right people, why your culture is really what retains talent and fosters their growth, and how to make the benefits you offer to your employees an extension of your value proposition and a reinforcement of the good decision to work there. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Brian Haney, Founder and CEO, The Haney Company

Wed 9/20 at 12 p.m. – Revamping Chapter Structures & Processes: Embracing Change for a Stronger Future

According to our Chapter Performance & Benchmarking Report, 37% of associations have made substantial chapter structure changes, while 37% consider implementing changes. Explore ways to adapt your chapters to meet the evolving needs of your members. Hear about various approaches, from small incremental adjustments to bold, transformative measures, so you have a roadmap to embark on the journey of change. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Speaker: Peggy Hoffman, President & Executive Director at Mariner Management

Wed 9/20 at 12 p.m. – Sales Enablement for Associations

Associations need marketing, membership and sales working as one unit with a drive towards shared goals. While this sounds like a no-brainer statement, it’s often not the reality at many organizations because legacy strategies and mindsets have aligned sales teams with traditional sponsorship and advertising goals, leaving membership acquisition and other programs out of the sales function altogether. Learn how to use the right marketing technology to collect insights and develop strategies to power up your sales capabilities, all while aligning your membership, marketing and sales to work together. More info/register.

Host: HighRoad Solution

Speakers: Cynthia DeJesus, Sr Account Executive, and Maneesha Manges, Chief Experience Officer, HighRoad Solutions

Wed 9/20 at 1 p.m. – Top 5 Pitfalls of IT Budgeting

Trapped in a cycle of painstakingly crafting your IT budget only to feel blindsided by your actual spend? Between all the different vendor contract terms, pricing structures, support expiration dates, license renewals, hardware upgrades, infrastructure changes, it’s easy (and common!) to make at least a few missteps with your budget. Learn how to avoid common IT budgeting pitfalls and a tried-and-true approach to successful IT budgeting. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Heinan Landa, Founder, Optimal Networks

Wed 9/20 at 3 p.m. – The Importance and Effects of Creating a Culture of Inclusivity Regarding Accessibility in Your Organization

Explore the importance of accessibility in the workplace and how it can benefit employees and the organization as a whole. Hear about the moral and ethical obligations surrounding accessibility, the business advantages of an accessible workplace (such as increased productivity, better employee retention, and improved customer satisfaction), and strategies for promoting accessibility in the workplace including training, resources, and technology. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Taylor Dorward, Life Hacks365

Wed 9/20 at 2 p.m. – Determine if It’s Time to Throw Your Association Program a Farewell Party

Are your member, sponsor or industry programs stale? Do you have a few good ideas that lose momentum without the right support and strategy? Learn about a blueprint for successful programs. Explore how to determine the shelf-life and market tolerance of your programs using a product lifecycle model. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Speakers:

Jay Blankenship, Director, Revenue Consultancy & Advisory, MCI Group
Brittany Shoul, SVP, Revenue Strategy & Operations, MCI USA

Thu 9/21 at 11 a.m. – Attention! Catch Your New Members’ Attention

Research shows that catching your new members’ attention within the first three days to three weeks of joining gives you a much better chance of getting them on the path to lifelong engagement. Learn about the critical go and no/go decisions new members make at this stage of the member journey, many no- and low-cost solutions to early member engagement, and the keys to gaining attention in a cluttered environment. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Amanda Lea Kaiser, MBA, Keynote Speaker & Author, Kaiser Insights LLC

Thu 9/21 at 1 p.m. – Why and How to Make Practice (a Bigger) Part of Your Portfolio

Many learning portfolios are short on practice options, even though practice is pivotal in reinforcing learning and effective in all situations from preparing for high-stakes credentialing exams to implementing new procedures on the job. Learn why adding more practice opportunities to your portfolio is good for your learners and for your bottom line. Hear about specific approaches to building more practice opportunities into your offerings. 1 CAE credit. More info/register.

Host: Tagoras/Leading Learning

Speakers: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning

Thu 9/21 at 1 p.m. – Association Creative Marketing Masterclass

Taught live by leading association heads of marketing, this course provides a framework for evaluating creative copy and design and leads students through practical collateral critiques. Master instructors explain how they follow brand standards while ensuring marketing performance. Each class features a live review of real association marketing collateral with a professional evaluation and change recommendations. 4 CAE credits for 4-week course. More info/register.

Host: Chris Gloede, Chief Consultant, Ricochet

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.

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Association Brain Food: 8.25.23

The weekly list of free educational events and resources for the association community…

“If you look at what you have in life, you’ll always have more. If you look at what you don’t have in life, you’ll never have enough.” –Oprah Winfrey

Online programs. Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Please take three to five minutes of your time to help with this research.

Membership trends. TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. They pull out a few good ideas from survey comments too.

Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. One of its sad findings: 46% of Gen Zs and 39% of millennials feel stressed or anxious at work all or most of the time. Another one: Gen Zs and millennials report increasingly high levels of burnout due to work-related pressures. Managers, check in with your people!

Marketing to younger generations. While we’re on the topic, Mercury Creative Group explains how to build a brand that attracts and retains younger members.

Conference planning. Julius Solaris of Boldpush says don’t even think about planning a conference like last year’s. Too much has changed, including what you’re really selling, attention spans, the need for keynotes, and new abnormal patterns. You should get on his mailing list.

AI prompts. Ethan Mollick thinks the ultimate winners on the AI playing field are organizations that create grimoires. What is this witchcraft he speaks of? He’s referring to “spellbooks” full of generative AI prompts that encode human expertise and unlock AI’s positive potential.

Change readiness. Starkweather Association Services explains how to prepare your team for any project involving change, which is most projects these days. With their guidance, you can better understand and minimize the complications your people might bring to a project—a valuable competency for any career.

Middle managers. At Reworked, Stowe Boyd says it’s time we rethink middle management, especially since 46% of them plan to quit in the next year because of work-related stress. Training in the right soft skills might help.

R/evolution. You are not destined to live in quiet times, says Walter Russell Mead at Tablet. Humanity’s third major technological revolution is leading us into a future more promising and dangerous than any since the dawn of history—and it’s coming faster than you think. Let’s focus on “promising,” huh?

Also worth your time

It’s time to end the toxic U.S.-Saudi relationship—a perspective well worth reading and considering. I swear I’m not becoming an isolationist, but enough is enough sometimes. (Daniel Larison, Eunomia)

The female pickup artists: a new group of influencers is peddling an old strategy, the art of entrapping a man. This is so sad. I hope no one I know is a victim of these power games. Just keep it real, people. (Kat Rosenfield, The Free Press)

15 ways to get back to sleep when you wake at 3 a.m. (Emine Saner, The Guardian)

The cynical personality—the one who constantly complains about “living in hell”—is so tiresome, plus that line of thought is patently untrue. (Haley Nahman, Maybe Baby)

You never grow old at the table

Skip down to the list of free educational events if you prefer takeout.

What a treat: shrimp scampi pizza on a Friday night. Get yourself a bag of dough from the market. Sauté garlic and lemon zest in butter and oil. Add white wine, basil pesto and shrimp (made in the USA only, please). Remove the shrimp when they’re pink. Spread the right amount of sauce on the dough. Top with slow-roasted or sun-dried tomatoes, shrimp, and mozzarella and Parmesan cheese. Bake on high heat for maybe ten minutes. Sprinkle with Italian parsley and red pepper flakes when it comes out of the oven. Eat way too much.

A lighter yet tasty dish: pan-seared tuna with avocado, soy, ginger and lime. Save the leftover sauce and heat it up with brown rice, canned salmon or tuna and any greens you have hanging around for a mighty good lunch.

On the side at dinner, Asian-style eggplant. Sauté eggplant with onion, shiitake, orange bell, red jalapeño, garlic and ginger. Mix sesame oil, soy sauce, rice vinegar, brown/palm sugar and cornstarch (all 2 tbsp except 6 tbsp soy), then add to the veggies with half a cup of chicken broth and cilantro.

An old stand-by you’ve seen here before: southwestern sweet potato skillet. It’s a mix of ground chorizo and turkey, sweet potato, spinach and arugula, onion, poblano, red bell, jalapeño, garlic, black beans, corn, chipotle en adobo, smoked paprika, cumin, oregano, chile powder and cheddar/pepperjack cheese.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 8/25 at 12 p.m.* – How To Implement a Successful Accessibility Program

Learn about the key components and frameworks for establishing a robust accessibility program, effective strategies for managing various stakeholders and their unique needs, and the critical role of persistence in achieving long-term success in accessibility. More info/register.

Host: Accelerated Accessibility

Speakers: Jonathan Thurston and Cam Beaudoin

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 8/25 at 12:30 p.m. – How to Create an AI Usage Policy AMA

Join this discussion on approaches to consider as you develop your AI guidelines and policies. Explore topics such as ethics, copyright, security, and data privacy. More info/register.

Host: Association Women Technology Champions

Speaker: Juan Sanchez, Chief Information Officer, Inteleos

Fri 8/25 at 1 p.m. – Certification Administration

Learn how to develop and implement a successful certification program, and how to assess and monitor the performance of certified individuals. Explore the legal implications of certification programs and how to ensure that they are compliant with relevant regulations. More info/register.

Host: Leverage Assessments, Inc.

Speaker: Kyana Beckles

Fri 8/25 at 4 p.m. – Association Management Series: Key Concepts Every Association Professional Should Know – Membership

Just because you work for a membership association doesn’t mean you work *in* membership. But there are key membership concepts every association professional should know. Learn about the membership lifecycle, from prospecting and lead generation, through the welcome cycle and ladders of engagement, to good practices in renewal cycles, and what happens after that. More info/register.

Host: Fridays@4

Speaker: Elizabeth Weaver Engel, M.A., CAE, Chief Strategist at Spark Consulting

Mon 8/28 at 8 a.m. – The 4 Fs of Legislative Engagement (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Mike Bober, CEO, Pet Advocacy Network

Tue 8/29 at 11 a.m. – Leadership & Learning: The Best Leaders Ask the Best Questions: Because Who Needs All the Answers Anyway?

We’re in a world where people want more from their leaders than ever, yet loyalty and satisfaction are on a bit of a hiatus. To navigate the choppy waters, one skill stands out: the ancient art of asking questions. Using insights from research across industries and over a decade’s experience in education leadership, learn why asking questions is a leadership superpower and the keys to using powerful questions to make better choices, find and keep the right team members, and grow into even better leaders in the future. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Ryan MacTaggart, PhD, Associate Director, Professional Learning, EDUCAUSE

Tue 8/29 at 12 p.m. – Tech Tuesdays

At a session at the ASAE Annual Meeting, Dave Coriale asked a panel of CIOs the following questions: What keeps your organization from achieving its technology-dependent goals? What does the IT leader see but is afraid to say? What cultural leadership characteristics keep an organization from reaching its potential? Let’s explore what IT leaders need from their CSO, leadership team, and organization to be good strategic partners to the organization. More info/register.

Host: ASAE Technology Professionals Community

Tue 8/29 at 1 p.m. – Everything You Want to Know About Engagement Scoring (But Didn’t Know to Ask)

Dive deep into the nuances of creating an engagement scoring model that truly reflects what you value most in your members, and what they value most about your association. Learn the do’s and don’ts of building the right model for your association and walk away with tips on how to get started. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Greg Pollack, SVP of Sales, Association Analytics

Tue 8/29 at 2 p.m. – Small Team, Big Impact: How to Overcome Challenges and Prove ROI

Learn the secrets to thriving as a small team (or even a team of one). Hear about best practices to overcome time constraints and budget limitations, streamline your processes and maximize impact, consolidate resources, expand your coverage, cultivate strategic relationships to prove the value of your work, and track and showcase the tangible returns on your team’s efforts. More info/register.

Host: FiscalNote

Speakers:

Toni Johnson, Civic Engagement Director, Mississippi Black Women’s Roundtable
Adjoa Kyerematen, Vice President of Public Affairs and Communications, National Minority Quality Forum
Michaela Martin, Policy and Government Affairs Manager, First 5 Orange County
Colleen Terry, Director of Grassroots Advocacy, Distilled Spirits Council

Wed 8/30 at 12 p.m. – Financial Sustainability for Associations: 10 Simple Metrics

Learn how to assess your short and long-term financial health with 10 simple KPIs that your board and management can easily follow. More info/register.

Host: Zzeem

Wed 8/30 at 1 p.m. – Meeting and Event Risk and Contingency Planning: Recalculating What We Thought We Knew

Because of COVID, our duty of care concerns increased, but planners may still believe it’s the responsibility of venues to provide for risk anticipation and management of emergencies. Learn what RFP questions to include when selecting destinations and sites, get a thorough comprehension of responsibilities, and strengthen your ability to write a risk and contingency plan coordinated with venues and vendors. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Joan Eisenstodt, Principal, Eisenstodt Associates, LLC

Wed 8/30 at 3 p.m. – The Importance and Effects of Creating a Culture of Inclusivity Regarding Accessibility in Your Organization

Host: UST Education

Speaker: Taylor Dorward, Life Hacks365

Thu 8/31 at 10:30 a.m. – Event Tech In Memorium

Event technology has come and gone over the years. Yesterday’s shiny new object is in today’s digital scrap heap. Join us to cut the sh*t on companies and technologies that are no longer with us, the impact they had on the industry and what we can learn from their untimely demise. More info/register.

Host: Dahlia El Gazzar

Thu 8/31 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 8/31 at 1 p.m. – The Path to Learning Business Maturity

In a world where competition, learner expectations, and the need to deliver real impact have increased dramatically, learning businesses must take their operations to a new level of maturity in order to thrive. Learn about the Tagoras Learning Business Maturity Model, its components, and how learning businesses can—and do—implement the model in a way that puts them on a clear, measurable path to greater maturity and, by extension, greater reach, revenue, and impact. 1 CAE credit. More info/register.

Host: Tagoras/Leading Learning

Speakers: Jeff Cobb and Celisa Steele, co-founders of Tagoras

Thu 8/31 at 1 p.m. – What You Don’t Know About Payments

Learn about four important payment trends which emerged from the pandemic and are here to stay, two key changes you should make with your payment and credit card collection practices, what you are not being told about credit card fees and why that is costing your organization money, alternatives to credit card collections that the ecosystem supporting Visa/MasterCard and AMEX don’t want you to know about, PCI compliance and security issues, and how to do an RFP for Merchant Services. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Julie Duncan, Association Practice Leader, and Jenni Glaze, COO, U.S. Transactions Corporation

Fri 9/1 at 10 a.m. – Association Bridge Networks| Coffee with Innovators: Association Design Circle

Our topic this month is Association Bridge Networks. Calvin will lead us in conversation on creating authentic growth with diverse communities: How can we build bridge networks and systems of inclusion? How can we use story to create equity and common connection? More info/register.

Host: Product Design Community

Facilitator: Calvin Haney, Associate Director of Multicultural and Affinity Engagement at the American University Alumni Association

Tue 9/5 at 12 p.m. – Analytics for International Business Development (Association Analytics Network)

Host: Association Analytics

Speakers:

Kerry Cosby, Associate Director, Global Affairs and Analytics Initiatives, Association for Diagnostics & Laboratory Medicine (formerly AACC)
Pietro Macchiarella, Data and Insights COE Director, Young Presidents’ Organization

Wed 9/6 at 9 a.m. – PAR Member Meet-Up: Ideas to Solve Tough Customer Objections, Complaints or Feedback

Host: Professionals for Association Revenue

Wed 9/6 at 11 a.m. – Technology Alignment: Connecting Diagnostics, Strategy, and Execution

Learn the importance of diagnosing your tech problems and why it’s not enough to know you have problems, but to understand why and how to fix them. Hear about the importance of aligning your business goals to your technology strategy so you can accommodate needs today and anticipate needs down the road. Learn how to engage your leadership team and staff as allies and active participants so the whole organization works together to move IT initiatives forward and achieve measurable results. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Christopher Kasmark, Sr. Strategic Consultant, Technology Consulting, DelCor Technology Solutions

Wed 9/6 at 12 p.m. – Change Management Lessons From The Hitman’s Bodyguard

Host: Association Insights in Old Town

Speakers: Joe Plasterer and Mel Starkweather of Starkweather Association Services

Thu 9/7 at 2 p.m. – Beyond the First Look: More Insights into AMS Projects

Host: 501Works

Speakers:

Olivia Wilkins, Business Analyst/Project Manager, PerByte
James Marquis, CIO, 501Works

Fri 9/8 at 12:30 p.m. – Conversations with Champions

Host: Association Women Technology Champions

Guests: Lindsay Currie and Heather Wakefield, Council on Undergraduate Research

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Association Brain Food: 8.18.23

The weekly list of free educational events and resources for the association community…

Love. Love will keep us together…

Education programs. TopClass LMS suggests offering peer-to-peer online learning programs. In these standalone short programs, member instructors introduce skills, practices, or hobbies to fellow members. The programs are relationship and community builders since they help members connect with each other on both a personal and professional level.

Strategic planning. Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning, explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. It’s a must-read.

Mentoring programs. The Art of Mentoring’s new guide on mentoring in professional associations explains how to address potential pitfalls and design issues you might encounter around chapter relations, funding, code of conduct, CE credits, matching, and success metrics.

Silent auctions. Create buzz around your event with a silent auction. Chris Mazzon at Multiview describes what’s involved. My state SAE hosts a successful silent auction every year at our annual conference to raise money for scholarships. If you want to look into doing one of your own, I know a guy who can help.

Hybrid work. Stowe Boyd gives the real scoop on what’s behind those hysterical return-to-work headlines. He suggests an intentional approach to hybrid work that, according to research, is actually working for many employers and employees.

Websites. Brightfind’s guide to association websites is loaded with useful advice on 12 essential web elements for acquiring, engaging, retaining and converting users into loyal website visitors, customers and members.

Thriving (or not) associations. James Young at Product Community describes three fictitious associations on different tracks for the future—one’s traditional, one’s striving and one’s innovative. Which is yours?

Reality check. Teenage girls are struggling with mental health. Trigger warnings may be partially to blame, writes Jill Filipovic at The Atlantic. No shit, Sherlock. They’re a harmful practice for young people who need to learn how to cope in the real world.

Also worth your time

The perils of sponsorship: please be smarter than (not as whorish as) the American Academy of Pediatrics is with AT&T. (Bethany Mande, The Spectator)

How to write AI art prompts for Midjourney and DALL-E , with examples and templates. (Hannah Macready, Hootsuite)

Iran scholars in the U.S. are less interested in seeing the country through the eyes of Iranians and more prone to positioning themselves in an ideological battle between American progressives and conservatives—one in which excessive criticism of the regime in Tehran is considered “right-wing” and even “imperialist.” How ridiculous. Iran deserves all the criticism we can muster. (Arian Khameneh, Tablet)

You never grow old at the table

A tavola non s’invecchia mai.

I found this Italian proverb somewhere in my web travels and think it’s quite fitting for this section, for now. Skip down to the list of free educational events if you prefer takeout.

This past week, I only made one dinner and a huge batch of basil pesto. And thank goodness I did, because the dreaded mildew has once again set in so that looks like it for my basil harvest this year. ARRGH! Even the new Israeli variant has fallen victim.

For dinner two nights, we had southern pan-fried flounder alongside roasted broccoli with red onion, garlic powder, lemon zest and parmesan.

Subscribe to Blog via Email

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 8/18 at 4 p.m.* – The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation (Book Discussion)

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations. More info/register.

Host: Fridays@4

*All events are online at Eastern Daylight Time unless otherwise noted.

Mon 8/21 at 8 a.m. – Hill Day Impact: After the Visits (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Anne Dar Conte, Hillstaffer

Tue 8/22 at 11 a.m. – Unusual Collaborations: Follow the Yellow Brick Road

Unusual partnerships and collaborations can be found in music, art, movies, business, athletics, and in other disciplines and industries. Where are associations with partnerships and collaborations? Learn about the basic principles for these engagements, what makes some successful, and what to avoid; when and where your association should be taking chances, when is crazy borderline genius, and when is crazy just plain crazy; and how to get out of a rut, start placing small bets, and build on what works now. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jay S. Daughtry, M.Ed., Chief Communications Officer/Owner, CQbd

Wed 8/23 at 1 p.m. – Marketing Artificial Intelligence in Action

Gain an overview of the current marketing artificial intelligence (AI) landscape. Learn about marketing AI tools you can begin using right now to optimize your marketing strategy, how to embark upon easy marketing AI experiments, and use marketing AI to enhance your processes and make workflows less time consuming. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO, Rasa.io

Wed 8/23 at 2 p.m. – Expert Series: Get Sponsored: How to Make 6-Figures in Digital Sponsorship for Your Association

Learn how to optimize digital sponsorship and capitalize on the huge opportunities to grow digital revenues to 6-figures or more. Find out how to consolidate and price your content marketing offerings for success, structure digital sponsorship that works for sponsors and members, and create the behavior in your sponsors that helps improve your digital content calendar. 1 CAE credit. More info/register.

Hosts: WorkerBee.TV and Non-Dues-A-Palooza

Speaker: Dan Stevens, president, WorkerBee.TV

Wed 8/23 at 2 p.m. – 5 Email Automation Strategies to Unlock More Revenue for Your Nonprofit

Learn email automation strategies for nonprofits, including how triggered emails work—with some cool examples—and five email automation ideas for nonprofits. More info/register.

Host: Feathr

Wed 8/23 at 3 p.m. – The Dating Playbook: Applying the Rules of Love to Your Membership Campaign

Whether you’re looking for marriage or membership, techniques to build interest and commitment are the same. Learn how your association can stop making common membership marketing mistakes and start to reinvigorate your membership campaigns using lessons from dating coaches and matchmakers; help prospects get to know your association better before pushing them to join; and use skills and tools to help you nurture your relationships including SEO, marketing automation and analytics. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers:

Chris Gloede, Chief Consultant, Ricochet Advice
Bill Conforti, SVP of Strategy & Solutions, Association Analytics
Greg Pollack, SVP of Sales, Association Analytics

Thu 8/24 at 12 p.m. – Artificial Intelligence for Associations

According to Community Brands research, only 17% of professional associations plan on adopting AI in the future. Learn what AI is and what it is not, and where to go from here—the next best steps for associations to consider about the role of AI at their organization. More info/register.

Host: Nimble AMS

Speakers:

Collier Faubion, Senior Sales Engineer, Nimble AMS
Tirrah Switzer, Senior Director of Product Marketing, Community Brands

Thu 8/24 at 12 p.m. – Smooth Sailing: Association Operations Best Practices

Explore the key strategies, systems, and processes that can enhance efficiency, member engagement, and overall organizational performance. More info/register.

Host: Nexus Marketing Agency

Speakers:

Neeraj Garg, Chief Operating Officer at Aplusify
Thorben Grosser, Vice President of Product Marketing at EventMobi
Brian Lacy, CEO & Data Consultant at NPOInfo
Thomas McClintock, Senior Client Services Manager at Empowered Margins

Thu 8/24 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 8/24 at 3 p.m. – Future-proof Your Association Now: Inspire and Engage Young Members

Learn how the notion of belonging has shifted, why associations have struggled to engage younger members, the potential impact of the next generation of members on associations, what young members expect from their membership experiences, and growth strategies to attract and engage young members. More info/register.

Host: Grype

Speaker: Sarah Sladek, Founder & CEO of Sarah Sladek & Company and XYZ University

Fri 8/25 at 12:30 p.m. – How to Create an AI Usage Policy AMA

Join this discussion on approaches to consider as you develop your AI guidelines and policies. Explore topics such as ethics, copyright, security, and data privacy. More info/register.

Host: Association Women Technology Champions

Speaker: Juan Sanchez, Chief Information Officer, Inteleos

Fri 8/25 at 1 p.m. – Certification Administration

Host: By Leverage Assessments, Inc.

Speaker: Kyana Beckles

Fri 8/25 at 4 p.m. – Association Management Series: Key Concepts Every Association Professional Should Know – Membership

Just because you work for a membership association doesn’t mean you work *in* membership. But, there are key membership concepts every association professional should know. Learn about the membership lifecycle, from prospecting and lead generation, through the welcome cycle and ladders of engagement, to good practices in renewal cycles, and what happens after that. More info/register.

Host: Fridays@4

Speaker: Elizabeth Weaver Engel, M.A., CAE, Chief Strategist at Spark Consulting

Tue 8/29 at 11 a.m. – Leadership & Learning: The Best Leaders Ask the Best Questions: Because Who Needs All the Answers Anyway?

Host: UST Education

Speaker: Ryan MacTaggart, PhD, Associate Director, Professional Learning, EDUCAUSE

Tue 8/29 at 1 p.m. – Everything You Want to Know About Engagement Scoring (But Didn’t Know to Ask)

Host: UST Education

Speaker: Greg Pollack, SVP of Sales, Association Analytics

Wed 8/30 at 3 p.m. – The Importance and Effects of Creating a Culture of Inclusivity Regarding Accessibility in Your Organization

Host: UST Education

Speaker: Taylor Dorward, Life Hacks365

Thu 8/31 at 1 p.m. – The Path to Learning Business Maturity

Host: Tagoras/Leading Learning

Speakers: Jeff Cobb and Celisa Steele, co-founders of Tagoras

Thu 8/31 at 1 p.m. – What You Don’t Know About Payments

Host: UST Education

Speakers: Julie Duncan, Association Practice Leader, and Jenni Glaze, COO, U.S. Transactions Corporation

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.

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Association Brain Food: 8.11.23

The weekly list of free educational events and resources for the association community…

Association community. I’ve always been an advocate of well-designed, interactive virtual events because many people don’t have the time or money to attend in-person events. But there’s no replacement for conferences. At ASAE Annual, I met new people and hung out with friends and acquaintances. On the expo floor, at industry partner parties, and in restaurants, what a joy it was to be amidst my community. No education sessions for me this time—too expensive!—which is why I’m already looking forward to seeing many of you again at Non-Dues-A-Palooza (NDAP) in Denver next month.

Community as a feeling. Higher Logic reminded me why Annual and NDAP are such a big deal for many of us. They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Yes, our conferences are places, but they’re also where we double-down on this feeling.

Leadership pipeline. In some industries, employers have trouble cultivating and keeping talented professionals. Cutting back or eliminating management training programs certainly doesn’t help. TopClass LMS suggests your association offer management training programs for industry professionals. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too.

Change management. Impexium recommends five strategies for a change management framework. A few of them might surprise you, but they’re essential for technology project success.

Generational stereotypes. Cloey Callahan at WorkLife says, “While there are natural differences due to the environments in which each generation is raised, there are actually far more commonalities.” She points out six harmful myths about quiet quitters, snowflakes and other generational stereotypes deserving of debunking.

The SHEconomy. Meagan Loyst gives the Gen Z perspective on how brands “are tapping into the collective feminine experience vs. just slapping pink on something and saying it’s for women.” She says Taylor Swift and Barbie are quite literally saving the U.S. economy because they take the interests and experiences of women seriously.

Scientific society events. ExOrdo shares key findings from interviews with 27 scholarly societies about their event goals, activities, issues and challenges. Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations.

Procrastination. Hal Hershfield at Behavioral Scientist says you need to have empathy for your future self or you’ll end up traveling to a different future than the one you wanted. If you avoid this time traveling mistake, you can reduce your tendency to procrastinate.

Quick hits

There is no happiness dial. You’re the one responsible for tuning into a good mood. (Nick Wignall)

A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. (Freya Rohn)

Good eats

Skip down to the list of free educational events if you prefer takeout.

One of my favorite quick fish dishes: tilefish (or any fish) fillets with spiced breadcrumbs. I added poblano to the mix this time because the deck harvest is coming in.

A day after getting back from Atlanta, I didn’t feel like going to the store, so I turned to the refrigerator and pantry to see what I could throw together for dinner. Voilà: summer linguiça and vegetable pasta. Ingredients, in order, are: linguiça sausage, red onion, red bell pepper, poblano pepper, jalapeño pepper, broccoli stems, garlic, tomatoes, white wine, corn, spinach, arugula, basil, lemon thyme, canned clams and their juice, fettuccine, pasta water, butter and parmesan cheese. There’s enough left over for tonight, yay!

Subscribe to Blog via Email

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 8/11 at 12:30 p.m.* – Conversations with Champions

Host: Association Women Technology Champions

Guest: Sarah Lewis, Senior WordPress Developer at Yoko Co.

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 8/11 at 4 p.m. – Diversity Discussion Series: Diversity Beyond Heritage and History Months (Panel Discussion)

Hear how diversity presents itself in the workplace beyond months of recognition, how next-genners want to show up and how organizations can be intentionally inclusive through strategic plans. More info/register.

Host: Fridays@4

Speakers:

Carlos Cardenas, CAE, co-founder of Association Latinos and Senior Director of Information Technology at the National Board of Certification and Recertification for Nurse Anesthetists
Heba Mahmoud, Senior Manager of Inclusion & Diversity at MITRE Corporation
Richard Yep, CAE, FASAE, founder of Ocean Vista Advisors
Laura R. Caputo, J.D. (moderator), La Roca Consulting and AMC Source

Mon 8/14 at 8 a.m. – Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Dana Freker Doody, Inktide Solutions

Tue 8/15 at 11 a.m. – How to Get Useable Results from AI: An Introduction to Prompt Engineering for Association Professionals

Much like you would provide an employee or team member with guidance on a specific project, generative AI needs prompting and feedback before it can be expected to give you the product you’re asking for. Learn about the background of AI, what it’s capable of, and how it works (on an introductory level); how to identify use cases for generative AI; and the fundamentals of prompt engineering, specifically for association applications, including prompt chaining, role prompting, think-reason-plan-act prompts and more. 1 CAE credit. More info/register.

Host: Sidecar

Speakers: Thomas Altman and Dray Thomas, Co-Founders, Tasio

Tue 8/15 at 11 a.m. – Societies and E-Learning: Lessons from Experience (Fireside Chat)

Panelists with extensive experience creating and supporting e-learning products and platforms for societies talk about what they wished they had known as they embarked on this journey, what they learned, and what advice they have for others starting down this road. One of the panelists is about to launch their new product; another oversaw the launch of an e-learning program from scratch and now works with a more mature established one, and the other has seen many societies grapple with the challenges raised by this endeavor. More info/register.

Host: Society Street

Speakers:

Sophia Anderton, Cheif Executive, BJU International
Helen Davies, Head of Membership and Professional Development, Healthcare Infection Society
Melissa Seserko, Chief Operating Officer, Cadmore Media

Tue 8/15 at 12 p.m. – CRVM August Crunch and Munch

What did you learn from #ASAE23? Biggest takeaways? Do’s and don’ts? Ah-ha moments? Hopes/expectations for next year? Join Crunch and Munch where we’ll dissect the good, the bad, and the CRVM-specific elements of this year’s ASAE Annual Meeting. More info/register.

Host: ASAE Component Relations and Volunteer Management Council

Facilitators: Elisa Pratt, MA, CAE and Marty Tatman

Tue 8/15 at 12 p.m. – Onboarding Strategies for All Stages of Membership

Does your onboarding strategy include new members and renewing members? Learn how to implement innovation into your onboarding process to encourage all members to be committed, engaged and value-driven. 1 CAE credit. More info/register.

Host: GrowthZone

Speaker: membership expert Shari Pash

Tue 8/15 at 2 p.m. – Event Budget Magic: How to Hit KPIs in Any Economy

Learn how to use a 19-tab spreadsheet template to link expenses to key performance indicator goals. Hear about a five-step process for creating and managing a budget, how to make budgets easy and fun, tips and tricks to save thousands of dollars, and how to communicate your vision to decisionmakers. More info/register.

Host: Smart Meetings

Speaker: Melissa “Mel” Park, founder and CEO, Melissa Park Events

Wed 8/16 from 9 a.m. to 12 p.m. CDT – Chicago Roundtable Event (Chicago IL)

CNG is bringing together industry experts to discuss topics pertinent to your work with certification programs. Topics include: Accreditation, Workforce Development, SME Management, Psychometrics, AI, Candidate Experience, and Employer/Employee Considerations. You will have the opportunity to move from table to table and learn from the table host and your peers while participating in lively discussions. Location: Chicago IL. More info/register.

Host: Certification Network Group (CNG)

Wed 8/16 from 11 a.m. to 1 p.m. – Destination Experience Summit

Learn about the approach meeting destinations take to innovation, sustainability, diversity, and inclusion; the transformative power of destinations in hosting extraordinary experiences and unforgettable meetings; and the latest trends, best practices, and success stories. 2 CMP credits. More info/register.

Host: Skift

Wed 8/16 at 1 p.m. – Get Sponsored: How to Make 6-Figures in Digital Sponsorship for Your Association

Hear insights on how to make the most out of your association’s digital sponsorship opportunities. Learn how to price your content marketing offerings for success, structure digital sponsorship that works for sponsors AND members, and create the behavior in your sponsors that helps improve your digital content calendar. 1 CAE credit. More info/register.

Host: Fonteva

Speakers:

Dan Stevens, President of WorkerBee.TV
Erin Lemons, Vice President, Marketing, Fonteva & Protech

Wed 8/16 at 2 p.m. – Design Think Your Way to More Engaged Stakeholders

Hear about a strategic methodology—with real world examples and practical tools—that can guide your association to think differently about your meeting stakeholders. Learn how to analyze your event stakeholders and discuss the value of applying empathy in design, articulate the unique purpose and value of your event for each stakeholder, and understand the scalability of the Event Design Process and how to apply the methodology to your own events. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Speakers:

Emilie Perkins, CMP, CAE, CMM, PMP, CED, Director Client & Conference Services, Raybourn Group International
Katie Riggs, CMP, CAE, CMM, HMCC, CED, Chief Event Strategist, Riggs & Co

Wed 8/16 at 2 p.m. – The Future of the Attendee Experience

As the line between in-person and digital events continues to blur, attendee expectations have shifted due to the integration of technology into daily life. Learn how people are consuming content and how to blend physical and digital experiences for your events, trending ways to use events to engage and build community, best practices for extending event engagement, and strategies to deliver amazing attendee experiences. 1 CMP credit. More info/register.

Host: MeetingsNet

Speaker: Alyssa Peltier, Senior Manager, Market Insights, Cvent

Wed 8/16 at 3 p.m. – Next-Level Governance™: Leading with Strategic Agility

Hear the latest data-driven insights on how to get the strategic agility your association governance needs to meet the challenges of the moment. Learn about board success factors, key risks and disruptors boards face in 2023, and characteristics needed to build a board with strategic agility. More info/register.

Host: McKinley Advisors

Speakers: Patrick Glaser, Jon Hockman, Tim Hopkins, CAE, and Suzanna Kelley, FAIA, McKinley Advisors

Thu 8/17 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 8/17 at 12:30 p.m. – Enforcing Association Codes of Ethics Effectively While Minimizing Legal Risks

Nonprofit membership organizations have been increasingly active when it comes to regulating conduct and ethics of members, both in their professional roles and in connection with association activities. When done properly, this effort can serve to enhance the value of membership and the public impression of the association’s industry or profession. However, this practice can carry legal risk if the proper procedures are not followed. Learn how to develop and enhance an enforceable code, create and follow a procedural framework that is both workable and legally defensible, and identify the different considerations that can arise when enforcing a code that applies to members, certification holders, and association leaders. More info/register.

Host: Venable LLP

Speakers: George E. Constantine, Partner, Co-chair, Nonprofit Organizations Group, and Andrew L. Steinberg, Counsel, Nonprofit Organizations Group, Venable LLP

Thu 8/17 at 1 p.m. – Accessibility and Event Technology: A Beginner’s Guide

As an event organizer, you can expand your attendee base, create richer customer connections, and drive your business goals further if you create an accessibility-friendly experience for your events. Get a deeper understanding of accessibility: facts, figures and definitions. Hear about specific types of disabilities and how these can influence your event planning, and the surprising consequences of not incorporating accessibility concepts for your attendees. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Stephen Cutchins, Product Manager and Accessibility Expert, Cvent

Thu 8/17 at 2 p.m. – Mission Possible: Mapping Your Path to More Effective Marketing

Your organization’s marketing ecosystem lives on a maturity spectrum—the more mature, the more impactful, the less mature, the less effective. Hear the results from the 2023 Marketing Benchmarks for Mission-Driven Organizations report and learn how to leverage data and insights to better understand how you stack up to your peers. Take away tools to develop more impactful strategies that lead to higher marketing effectiveness. 1 CAE credit. More info/register.

Host: Mighty Citizen

Speakers: Jarrett Way, Content and Digital Marketing Manager, and Brianna Martin, Director of Brand Marketing, Mighty Citizen

Tue 8/22 at 11 a.m. – Unusual Collaborations: Follow the Yellow Brick Road

Host: UST Education

Speaker: Jay S. Daughtry, M.Ed., Chief Communications Officer/Owner, CQbd

Wed 8/23 at 1 p.m. – Marketing Artificial Intelligence in Action

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO, Rasa.io

Wed 8/23 at 2 p.m. – Expert Series: Get Sponsored: How to Make 6-Figures in Digital Sponsorship for Your Association

Hosts: WorkerBee.TV and Non-Dues-A-Palooza

Speaker: Dan Stevens, president, WorkerBee.TV

Wed 8/23 at 3 p.m. – The Dating Playbook: Applying the Rules of Love to Your Membership Campaign

Host: Association Analytics

Speakers:

Chris Gloede, Chief Consultant, Ricochet Advice
Bill Conforti, SVP of Strategy & Solutions, Association Analytics
Greg Pollack, SVP of Sales, Association Analytics

Thu 8/24 at 12 p.m. – Smooth Sailing: Association Operations Best Practices

Explore the key strategies, systems, and processes that can enhance efficiency, member engagement, and overall organizational performance. More info/register.

Host: Nexus Marketing Agency

Speakers:

Neeraj Garg, Chief Operating Officer at Aplusify
Thorben Grosser, Vice President of Product Marketing at EventMobi
Brian Lacy, CEO & Data Consultant at NPOInfo
Thomas McClintock, Senior Client Services Manager at Empowered Margins

Fri 8/25 at 12:30 p.m. – How to Create an AI Usage Policy AMA

Join this discussion on approaches to consider as you develop your AI guidelines and policies. Explore topics such as ethics, copyright, security, and data privacy. More info/register.

Host: Association Women Technology Champions

Speaker: Juan Sanchez, Chief Information Officer, Inteleos

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.

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Association Brain Food: 8.4.23

The weekly list of free educational events and resources for the association community…

“One of the most tragic things I know about human nature is that all of us tend to put off living. We are all dreaming of some magical rose garden over the horizon—instead of enjoying the roses blooming outside our windows today.” —Dale Carnegie

Non-dues revenue. It’s not so easy to remember to practice the presence and gratitude it takes to enjoy those roses, but I will give it my best shot at ASAE Annual this weekend—as much as my adrenalined mind will allow. I hope to greet and meet many of you there and also at Non-Dues-a-Palooza (NDAP) in Denver in early September. There’s a better chance we’ll have time to sit and smell the roses together at NDAP. Seriously consider attending if non-dues revenue is a concern for your association.

Introverts. Here’s a post by Aaron Wolowiec of Event Garde to share with your introvert friends. I didn’t know I was an introvert until I heard Susan Cain do a keynote at an ASAE Annual long ago. I thought introversion was related to shyness, not a problem for social me. But when I read her book, Quiet, my entire striving life up to that point made sense. I wanted to push it into the hands of every parent. Aaron shares advice to help introverts manage their energy and mind at a hectic event like Annual. He’s my hero of the week!

Mobile apps. Results Direct and .orgCommunity invite your participation in the State of Mobile in Associations 2023 Benchmark Survey, the first and most comprehensive survey of its kind for the association community. Your input will help associations benchmark the use of event, member, and other mobile apps in associations.

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. But that’s not all—mission success and financial sustainability ride on it too. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing.

Member engagement. TopClass LMS explains how online education programs can help increase member engagement. They describe the essential elements of education programs that resonate with members.

Non-dues revenue partners. Navigate CES describes how your association can improve the customer journey for sponsors, exhibitors and advertisers. They share tactics for the six stages of the business development journey and offer advice for dealing with revenue partner churn and expansion.

AI tools. At the Wall Street Journal <gift link>, Isabelle Bousquette says companies are drowning in too much AI. Employees are confused and overwhelmed by the options, while IT and executives worry about privacy, plagiarism, value and other issues. I imagine associations are going through the same thing right now.

Inspiring purpose. Futurist Peter Diamandis is a proponent for individuals and organizations crafting a Massive Transformative Purpose (MTP). WBT Systems explains how an MTP helps you build a community and create a movement by connecting what your association does to a greater sense of meaning and purpose. Diamandis says an MTP can do wonders for individuals too.

Mission statements. If you’re not ready to grapple with an MTP but need to write a traditional mission statement, GrowthZone has you covered. Their tip sheet goes through the steps of defining your purpose, identifying your target audience, getting input and developing the copy.

Online experiences. The Endocrine Society and Matchbox Virtual Media announced a joint venture to design and deliver online experiences that will drive innovation in the medical, healthcare and scientific industries. I’m interested in seeing what this creative partnership comes up with. They’re starting with a research study to learn what’s working (or not) for associations hosting online experiences. Stop by Matchbox’s booth at ASAE Annual if you want to learn more.

Quick hits

Five things to do to heat up your content marketing game during the summer lull. (Ann Gynn, Content Marketing Institute)

No, you don’t need to learn golf to advance in your career. Per a new study, women leaders can successfully network off the course. (Courtney Connley, Chief)

Good eats

Skip down to the list of free educational events if you prefer takeout.

Oh my, I do love these smoked Gouda- and chorizo-stuffed jalapeño peppers from Sunny Anderson at the Food Network and everyone else does too. Expect the plate to be cleared.

My Portuguese fish skillet was adapted from these UK and US recipes. I make mine with linguiça, kale, poblano peppers plus all the other ingredients, including catfish, this time. Very robust!

When at the beach, I always have to buy local shrimp and make my shrimp beach pasta with onion, red bell pepper, garlic, diced tomatoes, white wine, shrimp broth (save the shells!), basil and lots of butter. For dessert, key lime pie bought at the seafood market and made by a local baker, yum.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 8/4 at 10 a.m.* – Association Learning Strategy | Coffee with Innovators: Association Design Circle

Every month, an association leader leads a conversation on an association innovation topic. Our topic this month is designing a high-impact learning strategy for associations and nonprofits. How can we design an executable learning strategy? How can we use learning to engage or reengage our constituents? More info/register.

Host: Product Design Community

Facilitator: Nancy Bacon, founder, Nancy Bacon Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 8/4 at 4 p.m. – Career Management Toolkit: How to Maximize Your Conference Attendance Investment

Join a practical, how-to conversation designed to help you make the most of your ASAE Annual Meeting and other professional conference experiences. Learn what to do in advance of a meeting; what to do while onsite, and what to do once you’re back home to make your learning and connections stick. Whether you’re heading to Atlanta for this year’s ASAE Annual Meeting and need last-minute help navigating your way, or not, you’ll walk away with valuable tips, tactics, and ideas for using meeting attendance to advance your career. More info/register.

Host: Fridays@4

Facilitator: Jennifer Baker, MSW, CAE

Sat 8/5 at 4 p.m. – AWTC Happy Hour at ASAE Annual (Atlanta GA)

Connect with old and new friends before heading to the ASAE Opening Reception, a short walk away. Location: Atlanta GA. More info/register.

Host: Association Women Technology Champions

Mon 8/7 at 8 a.m. – Your AMS Is Not the Center of the Universe (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Michael Getter, 501evolved

Mon 8/7 at 5:30 p.m. – CRVM Happy Hour @ Annual Meeting (Atlanta GA)

Past council chairs, current council leadership and members, CRPs & VMers and all our association colleagues are welcome. Happy Hour is self-sponsored. Location: Atlanta GA. More info/register.

Mon 8/7 at 6 p.m. – Fridays@4 Meet and Greet at ASAE (Atlanta GA)

This will be a “Dutch-treat” dinner at a restaurant within walking distance of the conference center. Location: Atlanta GA. More info/register.

Host: Fridays@4

Tue 8/8 at 12 p.m. – LGBTQIA2+ Community Call

Join association professionals (of all career levels) on the second Tuesday of every month to share lunch time and discuss topics that are relevant and timely. Come prepared to join this judgment-free group with questions and issues that are top of mind for you in the LGBTQIA2+ association community. More info/register.

Host: ASAE LGBTQ Association Executives and Supporters

Wed 8/9 at 9 a.m. – Creating Year-Round Opportunities from Your Association Event

Event attendees are looking for new ways to learn, connect and experience what your association has to offer. But the event itself is just the beginning! Successfully engaging the event attendees you had and the event attendees you want takes a year-round approach. Join this PAR Member Meet-Up to share how your association creates opportunities before, during and after your annual event. 0.5 CAE credit. More info/register (PAR members only).

Host: Professionals for Association Revenue

Wed 8/9 at 12 p.m. – What’s Changed (and What Hasn’t) About In-Person Gatherings

Hear about the state of in-person events today based on responses from more than 4,000 organizers and attendees who participated in Bizzabo’s in-person B2B conference survey in June 2023. Learn about conference trends, organizer challenges, attendee priorities, why in-person events are the most valuable marketing channel and networking ecosystem today, and tips on how to overcome and solve current challenges. More info/register.

Host: Bizzabo

Speakers:

Carina Bauer, CEO, IMEX
Kathryn Frankson, Global Director of Marketing, Money 20/20
Huong Nguyen, Head of Client Services, Shiloh Events
Oren Berkovich, Head of Experience Lab, Bizzabo

Thu 8/10 at 9:30 a.m. – Small Staff Percolator

Host: Qiqo

Thu 8/10 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 8/10 at 2 p.m. – Evolving Event Apps: Customization, Engagement, and Marketing

Hear about the landscape of event apps and their importance for enhancing meeting experiences, specific event app features that drive creativity and customization, and best practices for ensuring successful technology integration and adoption in event planning and execution. 1 CMP credit. More info/register.

Host: MeetingsNet

Speaker: Justin Maddox, Director of Digital Strategy, LEO Events

Fri 8/11 at 12:30 p.m. – Conversations with Champions

Host: Association Women Technology Champions

Guest: Sarah Lewis, Senior WordPress Developer at Yoko Co.

Tue 8/15 at 11 a.m. – How to Get Useable Results from AI: An Introduction to Prompt Engineering for Association Professionals

Host: Sidecar

Speakers: Thomas Altman and Dray Thomas, Co-Founders, Tasio

Tue 8/15 at 12 p.m. – CRVM August Crunch and Munch

Crunch and Munch is a chance to come together once a month with peers for a casual conversation on hot topics relevant to the component relations and volunteer management community. Come prepared to share your successes, challenges and ideas. More info/register.

Host: ASAE Component Relations and Volunteer Management Council

Wed 8/16 at 2 p.m. – Design Think Your Way to More Engaged Stakeholders

Host: Professionals for Association Revenue

Speakers:

Emilie Perkins, CMP, CAE, CMM, PMP, CED, Director Client & Conference Services, Raybourn Group International
Katie Riggs, CMP, CAE, CMM, HMCC, CED, Chief Event Strategist, Riggs & Co

Wed 8/16 at 3 p.m. – Next-Level Governance™: Leading with Strategic Agility

Host: McKinley Advisors

Speakers: Patrick Glaser, Jon Hockman, Tim Hopkins, CAE, and Suzanna Kelley, FAIA, McKinley Advisors

Thu 8/17 at 2 p.m. – Mission Possible: Mapping Your Path to More Effective Marketing

Host: Mighty Citizen

Speakers: Jarrett Way, Content and Digital Marketing Manager, and Brianna Martin, Director of Brand Marketing, Mighty Citizen

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Association Brain Food: 7.21.23

The weekly list of free educational events and resources for the association community…

Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. The next edition will go live on Friday, August 4.

Member education. It’s impossible to predict the skills we’ll rely on in ten years. Some of them don’t even exist now. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. See how you measure up!

Governance. McKinley Advisors surveyed association executives to understand the characteristics and behaviors that drive next-level board performance and strategic agility. In their report, Next-Level Governance™: Leading with Strategic Agility, they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption.

Workplace culture. You surely understand the extent to which your organization’s culture influences its success. But where and how do you even begin to improve that culture? Propel explains how a culture assessment can reveal your organization’s change readiness and its place on the cultural spectrum from traditional to contemporary to futurist.

Food as fuel for attendees. As someone who’s always thinking about my next meal, Jeffrey Cufaude speaks to my heart (yes, my stomach too) when he encourages facilitators not to overlook food when planning a program. He explains how food is fuel for enhanced attendee energy, attention and community.

AI, inventions and work. I like Benedict Evans’ historical approach to AI and the automation of work. He reminds us that “every time we go through a wave of automation, whole classes of jobs go away, but new classes of jobs get created.” These are good times, folks!

Online community. Online communities are extremely popular with younger audiences. Nimble AMS explains how an online community can help you attract, engage and retain members. They also provide a useful plan for launching and managing a community.

Threads. Twitter lost its magic when celebrities and partisan journalists arrived years ago, and then everyone, including me, started scheduling tweets. But I still enjoy seeing what flows through my home stream because the tweets are from people I actually follow. Unlike on Threads, which, Kate Lindsay at Embedded says, is “a mecca of Millennial brain rot.” Yeah, it sucks.

Just the facts. “The fact is a recent invention,” says Jon Askonas at The New Atlantis. I’d add “relatively” since he traces them back to the 17^th century. “The rise of facts was the triumph of a certain kind of shared empirical evidence over personal experience, deduction from preconceived ideas, and authoritative diktat.” He describes the rise of facts—a wonderful trip through history—and their replacement in our age by manipulable data points.

Good eats

Skip down to the list of free educational events if you prefer takeout.

Shrimp scampi with tomatoes and corn is summer in a bowl. But please only buy American shrimp and not that nasty frozen slave-labor Asian crap—google it. Shrimp should be a luxury.

You don’t see boldly flavored ribbonfish that often. When I do, I like giving it the puttanesca treatment. On the side, summer veggie pesto with zucchini, carrot, broccoli stem, red bell, poblano and onion.

A new party dish: sheet pan quesadillas. I added poblano, jalapeno and garlic to the mix. It’d be smashing with ground chorizo or venison (instead of beef) or filled with Korean-style gochujang pulled pork.

Subscribe to Blog via Email

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs

When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board. This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. 0.75 CAE credit. More info/register

Host: Blue Sky eLearn

Speaker: Dr. Michael Tatonetti, Founder and CEO, Pricing for Associations

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 7/21 at 4 p.m. – Nonprofit Management Series: Finance and Budgeting

Many professionals in the association and nonprofit space have never been fully exposed to financial statements, budgeting, and how to be a proper steward of your organization’s resources. Learn the basics of nonprofit finance, including how to read your budget to actual monthly financial statements, as well as understanding the foundations to a budget, trends in association finances, and how to generally feel more comfortable talking about numbers. More info/register.

Host: Fridays@4

Speaker: Rob Batarla, MBA, CPA, Chief Financial Officer of the American College of Obstetricians and Gynecologists

Mon 7/24 at 8 a.m. – Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Mark Sterne

Tue 7/25 at 11 a.m. – The Future of Digital Communication Management

Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Brian Miller, VP, Strategic Partnerships, and Bill Sheehan, VP, Strategic Partnerships, Multiview

Tue 7/25 at 12 p.m. – ASAE Tech Tuesdays: Technology Strategy

Join us as we consider these three questions: What is IT’s role/accountability in developing an enterprise-wide technology strategy for their organization? What is IT’s accountability/role in developing overall strategy for their organization? What are the barriers in developing a formal technology strategy in your organization? More info/register.

Host: ASAE

Facilitators:

Dave Coriale, CAE, President, DelCor Technology Solutions
Reggie Henry, CAE, Chief Information and Performance Excellence Officer, ASAE

Tue 7/25 at 1 p.m. – AWTC Salon: The Art of Saying No

Saying no at the right times is essential for professional success (and personal fulfillment) and knowing when and how to say no can be challenging. Join an interactive conversation about saying no. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Speakers:

Tori Miller Liu, MBA, FASAE, CAE, President & CEO of the Association for Intelligent Information Management
Alex Mouw, CAE, Principal Strategic Advisor for Amazon Web Services

Tue 7/25 at 2 p.m. – Best Practices for Engaging Your Board Throughout the Executive Search Process

Learn about board and search committee roles and responsibilities, effective communication strategies to keep board members and staff informed and engaged throughout the search process, techniques to ensure the board’s priorities are reflected in the candidate selection criteria, involving board members in engaging with executive finalists to provide additional input, harnessing the board’s unique perspectives and diverse skill sets to make informed decisions, strategies for fostering a positive and collaborative relationship between the board and the newly appointed executive, and challenges and obstacles that may arise during the executive search process and how to address them proactively. More info/register.

Host: Nonprofit HR

Speakers:

Hakimu Davidson, MBA, Senior Consultant, Search, Impact Search Advisors by Nonprofit HR
Danisha Martin, MBA, CSC, Team Leader & Senior, Consultant, Search, Impact Search Advisors by Nonprofit HR
Salima Moolji, Senior Consultant, Search, Impact Search Advisors by Nonprofit HR
Bert Ruiz, MS, Managing Director, Impact Search Advisors by Nonprofit HR

Wed 7/26 at 11 a.m. – Generative AI and Chat GPT: Uses, Pros, and Cons for Associations

Get up to speed on the current and future uses of generative AI and ChatGPT for associations. Learn how to efficiently assess business value across all association processes, what advantages are associated with applying generative AI technology to streamline workflows, and how to keep your association ahead of the curve by learning about potential risks and challenges. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Lisa Rau, PhD, Founder, Chief Growth Officer, Fíonta

Wed 7/26 at 1 p.m. – Expert Series: Your Non-Dues Revenue Initiatives are Only as Good as Your User Journeys

Nine times out of ten, when a launch falls flat, it’s not your offering that’s the problem, it’s the user journey to get there: to find, to purchase, to register. Learn how simply focusing on your member journeys can increase conversions and drive serious revenue for your organization. Hear how to audit your current customer and member journeys, how to determine where the pain points are, ways to use design to make an experience intuitive and smooth, how crossing systems (e.g., from CMS to CRM or AMS to LMS) is often where user experiences go south and what to do about it, and recent examples of user experiences optimized for clients and what we learned as a result. 1 CAE credit. More info/register.

Host: Non Due$-A-Palooza

Speaker: Joanna Pineda, CEO & Chief Troublemaker, Matrix Group

Wed 7/26 at 1 p.m. – Crystal Ball Predictions for the Future of Associations

Find out what the panelists are seeing in their professions and with their memberships and what this means for associations moving forward. Hear about the impact of the current value of time and how this relates to associations; what AI means for associations and how it will impact staffing for association professionals; where associations should focus their attention on data; and how associations can better support their members and attendees with opportunities for learning in a new era of expectations. 1 CAE credit. More info/register.

Host: Fonteva

Speakers:

Lowell Aplebaum, FASAE, CAE, CPF, Chief Executive Officer, Vista Cova
Bailey Kasten, CAE, ICE-CPP, Chief Data Officer, Design-Build Institute of America
Kimberly Mosley, Executive Director, Digital Analytics Association
Pete Pomilio, Chief Executive Officer, American Academy of Ambulatory Care Nurses & Society of Urologic Nurses

Wed 7/26 at 1 p.m. – Unveiling the Dark Side: Navigating the Risks and Dangers of Artificial Intelligence

For each of these issues—sensitive data breaches, incomplete/compromised answers, and legal compliance objectives—we will establish the risk and discuss how we can operate in this rapidly evolving technology space, while applying controls to keep your organization and users safe. 1 CAE credit. More info/register.

Host: UST Education

Speaker: James Nicholas, VP of IT, Tigunia

Wed 7/26 at 1 p.m. – UnPAC’d: Navigating Government Affairs Without or With a Small PAC

1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Speakers:

John Boling, Director Of Government Relations, International Institute of Building Enclosure Consultants
James A. Kahl, Partner, Co-Chair of Associations, Nonprofits and Political Organizations Section, Whiteford
Michelle Ly (moderator), Director of Advocacy, NTCA-The Rural Broadband Association

Wed 7/26 at 1 p.m. – Contract Strategies for the Evolving Marketplace

Learn about our current marketplace and how it affects a planners’ strategy during negotiations, key contract clauses and how to defend them to benefit your organization’s bottom line, and variables that the hotels consider when reviewing your overall business value. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Robyn Mietkiewicz, strategic partner at INNOV8 Meetings + Events

Wed 7/26 at 2 p.m. – “Spilling the Tea” on Gen Z as Your Future Members & Employees

Look beyond sweeping generalizations and instead focus on truly understanding how current world events are shaping the views, behaviors, and expectations of young professionals today. Get a better understanding of what they need and want, and how you can best “meet them in the middle.” You don’t need to ditch your entire strategic playbook, but you may need to make some adjustments to reach and engage them, while being prepared to mentor them through an era of unprecedented uncertainty. More info/register.

Host: Omnipress

Speaker: Tracy Grzybowski, Director of Marketing, Omnipress

Thu 7/27 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Fri 7/28 at 4 p.m. – Diversity Discussion: 4-Gen Leadership: Thriving in a Multi-gen Workforce

Learn about the characteristics of the four generations, how the generations formed, and the new generation gaps that have emerged with the advent of the internet-based society. Hear tips to recruit and retain these generations. More info/register.

Host: Fridays@4

Speakers:

Sami Scarpitti, multigenerational workplace consultant
Mark White, author, 5-Gen Leadership: Leading 5 Generations in Schools in the 2020s, and adjunct instructor at Muskingum University and Ashland University

Mon 7/31 at 8 a.m. – Quarterly Wellness Topic (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Fern Carbonell

Tue 8/1 at 12 p.m. – Using Data to Evaluate Product Performance (Association Analytics Network)

Join association professionals for peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics

Tue 8/1 at 2 p.m. – What Associations Need to Know About Generative AI

Whether you feel excitement or trepidation about generative AI, the fact is, you can’t ignore it. Learn about AI tools, ideas for how generative AI can be useful for your association, the risks of using generative AI, including accuracy, data privacy, legal considerations, and more. 1 CAE credit. More info/register.

Host: Higher Logic

Speakers:

Mitch Eisen, CTO and Co-Founder, Contentware
Carrie Mahon, Chief Marketing Officer, Unanet
Dave Rahmoeller, Director of Digital Campaigns at The American Speech Language Hearing Association
Kelly Whelan (moderator), Content Marketing Manager, Higher Logic

Wed 8/2 at 11 a.m. – Shifting Paradigms: Driving Association Growth Through a Content-Led Marketing Approach

Learn about the inherent potential of a strategic, content-first approach to marketing, focusing on practical methods of implementation and the impressive results this strategy can deliver. With live examples, case studies, and expert insights, explore the role of compelling, resonant content in fostering member engagement, bolstering growth, and enhancing the overall impact of your association. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group

Wed 8/2 at 12 p.m. – Attract and Retain Millennials and Gen Z Using Mobile Technologies

The greatest opportunity for attracting new members and member retention is Millennials and Generation Z. Associations not offering mobile technologies to reach these generations will miss the opportunity to engage and recruit them. Learn about the next steps for implementing mobile as a must-have technology. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Speaker: Mark Wallach, Director, Mobile Business Development for Results Direct

Wed 8/2 at 12 p.m. – Associated and Engaged: Member Engagement Strategies for Associations

Engaging and retaining members is crucial for associations to thrive in today’s competitive landscape. Cultivating a vibrant and active membership requires careful strategizing and execution. Discover innovative approaches to enhance member engagement. More info/register.

Host: Nexus Marketing Agency

Speakers:

Traci King, VP of Sales, Event Tech at Cadmium
Thomas McClintock, Senior Client Services Manager at Empowered Margins, Inc.
Benjamin Muscolino, Founder & CEO at Breezio
Erica Salm Rench, COO at Rasa.io
Chris Vaughan, Chief Strategy Officer at Sequence Consulting

Thu 8/3 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 8/3 at 2 p.m. – Privacy 101: Understanding the Landscape

As cyber threats continue to grow, five states—Virginia, California, Colorado, Connecticut, and Utah—have or will implement new state privacy laws in 2023. Hear how these new laws may impact your association’s ability to collect and manage personal data for members, prospects, and stakeholders. 1 CAE credit. More info/register.

Host: 501C Works

Fri 8/4 at 10 a.m. – Association Learning Strategy | Coffee with Innovators: Association Design Circle

Every month, an association leader leads a conversation on an association innovation topic. Our topic this month is association learning strategy. More info/register.

Host: Product Design Community

Facilitator: Nancy Bacon, founder, Nancy Bacon Consulting

Sat 8/5 at 4 p.m. – AWTC Happy Hour at ASAE Annual (Atlanta GA)

connect with old and new friends before heading to the ASAE Opening Reception, a short walk away. Location: Atlanta GA. More info/register.

Host: Association Women Technology Champions

Mon 8/7 at 6 p.m. – Fridays@4 Meet and Greet at ASAE (Atlanta GA)

This will be a “Dutch-treat” dinner at a restaurant within walking distance of the conference center. Location: Atlanta GA. More info/register.

Host: Fridays@4

Wed 8/9 at 9 a.m. – Creating Year-Round Opportunities from Your Association Event

Host: Professionals for Association Revenue

Thu 8/10 at 9:30 a.m. – Small Staff Percolator

Host: Qiqo

Fri 8/11 at 12:30 p.m. – Conversations with Champions

Host: Association Women Technology Champions

Guest: Sarah Lewis, Senior WordPress Developer at Yoko Co.

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Association Brain Food: 7.14.23

The weekly list of free educational events and resources for the association community…

Professional development. You’re more likely to go to the gym if you’re following a workout plan designed by a trainer, right? Likewise, members and customers are more likely to attend education programs when they’re following a professional learning plan. WBT Systems explains how professional learning plans benefit both your association and members and how to get them going.

Sunsetting programs. Avenue M writes about “the complex journey of phasing out obsolete programs in associations,” especially in the face of resistance. They suggest questions to ask before terminating a program and offer advice for the sunsetting process.

Board management. In an article at the Institute of Corporate Directors, Jeff De Cagna of Foresight First says intentional learning is a non-negotiable requirement for board members. One overlooked source of intentional learning is boardroom dissent. I agree. Healthy human dissent—“sharing contrarian or divergent perspectives”—should be normalized again. Too many people, perhaps following the poor example of politicians and media, have forgotten how to do this respectfully.

Change readiness. Nine times out of ten, humans deserve the blame for technology that doesn’t live up to expectations. Starkweather Association Services’ shares best practices for change readiness that will help you understand and minimize the complications your people might bring to technology or any other change project. Change management chops can make a tremendous difference for projects and for your career.

Event data. PCMA Convene recaps a Convening Leaders 2023 session led by Joe Colangelo of Bear Analytics: “From Stats to Stories—Making Event Data Work for You.” It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors.

Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Differentiate yourself and don’t be afraid to try new things.

Customer/member personas. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They guide you through the steps for creating a persona or avatar who represents a segment of your target audience.

Good eats

Skip down to the list of free educational events if you prefer takeout.

My sister-in-law gave us a dozen fresh figs, so I made Ina Garten’s fresh fig and ricotta cake, a quick and easy recipe. I whipped heavy cream with a little maple syrup for a topping. But I guess that wasn’t good enough because the next night Jim came home with a pint of vanilla bean ice cream.

A big hit around here is salmon collard curry. You can use any fish (or shrimp) and red or green Indian or Thai curry paste. This time, I added red and orange bell pepper, poblano pepper, garlic, a mix of collards, spinach and arugula, basil, mint and cilantro to the recipe.

A simple spiced breadcrumb topping is always good on fish fillets, especially speckled sea trout. I added fresh basil to the recipe because I had to prune my plants and didn’t have enough for a batch of pesto. On the side, roasted broccoli with parmesan, garlic powder and New Mexican ground chile.

After my periodontal surgery a few months ago, my seafood share included soft shell crabs. But since I was on a liquid diet, I stashed them in the freezer. Defrosted, dried, dusted with flour and sautéed with butter, nothing is better. We enjoyed another favorite for our main dish: creamy piccata swordfish. I added shallots at the start and basil (instead of parsley) and parmesan cheese at the end.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 7/14 at 12:30 p.m.* – Conversations with Champions

Host: Association Women Technology Champions

Guest: Wendy Sahli, Director of Technology, Regulatory Affairs Professional Society

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 7/14 at 4 p.m. – CEO’s First 90 Days: Breathing Tips for the Other End of the Fire Hose (Book Discussion)

Whether you’re considering applying for your first CEO job or have already signed a contract, preparing for your arrival is one of the most important things you can do. You only get one shot at doing it well and being perceived as masterful. Leading a new business, moving from a company CEO to a non-profit CEO, or vice versa, will call into demand differing skill sets and understanding nuances of how work gets done. Join a discussion of this free e-book (CEO’s First 90 Days) from Cynthia Mills. More info/register.

Host: Fridays@4

Mon 7/17 at 8 a.m. – Promoting Your Consultant Practice (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Michael Wyland, Owner/Partner, Sumption & Wyland

Mon 7/17 at 12 p.m. – ASAE Membership Monday

A poll will be sent to determine this month’s topic. More info/register.

Host: ASAE

Tue 7/18 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch

Come prepared to engage, participate and listen as we discuss current topics. Anyone is welcome to participate. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community

Tue 7/18 at 12 p.m. – Marketing Artificial Intelligence in Action

Learn about low-lift, low-cost AI tools you can begin experimenting with right away at your organization, which are specific to the marketing, membership, and communications functions. Hear about AI marketing tools, such as SEO/search optimization tools that use NLP for semantic-powered inline optimization as well as search volume recommendations; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; image and other content generation tools; and AI-powered audio editing tools. More info/register.

Host: American Marketing Association

Speaker: Erica Salm Rench, Chief Operating Officer, rasa.io

Tue 7/18 at 1 p.m. – Fireside Chat: Getting Ready to Be Data Driven

Learn about NCARB’s journey to become a data-driven organization. Hear about organizational culture, getting comfortable with your data, ways to leverage data in your association, and the positive impacts of data-driven decision making. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Katherine Matthews, CAE, Assistant Vice President, Data & Analytics, National Council of Architectural Registration Boards
Alex Mouw, Principal Strategic Advisor, Amazon Web Services (AWS)

Tue 7/18 at 3 p.m. – Preparing Your Association for AI

AI has been around for years. It’s the new generative AI tools like ChatGPT and Bard that have captured the attention—and imagination—of industry and associations alike. Hear about the importance of prompt engineering and creating successful prompts, how to use AI to increase member value and revenue streams, and what to do with your data for AI to work most effectively. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Conor Sibley, Chief Technology Officer, Association Analytics

Wed 7/19 from 9 a.m. to 3:20 p.m. – Engagement & Mobile Platforms Demo Day

Watch presentations from a limited number of industry partners that offer engagement and mobile platforms. More info/register.

Host: ASAE

Wed 7/19 at 12 p.m. – Drive Member Engagement through Revitalized Chapter Events

Delve into the art of planning chapter events that drive participation and cultivate a thriving community. Hear insights, best practices, and actionable tips to breathe new life into your chapter events. Learn strategies for engaging members and designing relevant events, techniques for crafting compelling event themes and agendas, how technology can enhance experiences and boost participation, tips for effective promotion and communication, and methods for measuring event success and continuous improvement. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Speaker: Peggy Hoffman, president and executive director, Mariner Management

Wed 7/19 at 12 p.m. – Are You in Touch with Your Data?

We’ve hit the halfway mark of the year, so measuring KPIs is key, but what is your data really saying? Should you continue as planned or course correct? Are you seeing any performance gains or does it all just look the same? Your data is always telling you something, but you might need to read between the lines to act on it. Learn how your data sets should be organized to support your goals, as well as how best to cross connect different sources to build a narrative that you can rely upon. More info/register.

Host: HighRoad Solutions

Speaker: Maneesha Manges, CXO, HighRoad Solutions

Wed 7/19 at 12 p.m. – Alexandria Association Execs w/ AIOT Leaders’ Lunch Discussion (Alexandria VA)

Today’s association execs are stewarding their investment portfolios and operating reserves while making sense of new retirement plan rules—all while continuing to advance their members’ priorities. Join a small group discussion for association leaders on these topics and more. Location: Alexandria VA. More info/register.

Hosts: Alexandria Association Execs and AIOT

Speaker: Justin Wasfy Kaufman, Senior Financial Advisor, Kast & Wasfy | Merrill Lynch Wealth Management

Wed 7/19 at 12 p.m. – AI: The Untapped Potential for Associations

Hear about various AI-driven advancements, their impact on associations and the untapped potential they bring. From AI-powered data analytics and predictive modeling to intelligent automation and personalized member engagement, learn about the wide-ranging applications of AI that are reshaping the association landscape. 1 CAE credit. More info/register.

Host: Ewald Consulting

Speakers:

Shawn Petersen, Account Executive, Maple Lane
Erica Salm Rench, COO, Rasa.io
Emily Youngblood, Client Services Director, Mercury Creative Group

Wed 7/19 at 1 p.m. – The Executive’s Guide to Financial Fraud & Cybersecurity

Hear the cybersecurity information that association executives need to know without any fluff or scare-tactics. Get up to speed on the threats that are actively impacting your industry and learn how to prioritize critical action items. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Paul Hudson, CIO Consultant, Optimal Networks, Inc.
Heinan Landa, Founder, Optimal Networks

Wed 7/19 at 1 p.m. – Next-Step Career Advice for Meeting Planners

Join a frank discussion with a long-time recruitment and placement pro about how the employment landscape has changed for meeting planners since COVID. Find out what she’s seeing in meeting planning job placement, and learn more about the contract and part-time opportunities that exist for planners. 1 CMP credit. More info/register.

Host: Prevue Meetings

Speaker: Dawn Penfold, President of Meetingjobs

Wed 7/19 at 2 p.m. – Effective Advocacy in Restricted Industries: Ideas for Campaign Success

Working in a restricted industry presents a unique set of challenges for advocacy groups, requiring them to think outside the box to advocate for their issues and effect change. Even if your industry doesn’t have many restrictions, there are still lessons to be learned from professionals in stricter sectors that can help you get out of a rut and solve problems more creatively. More info/register.

Host: VoterVoice

Speakers:

Patrick Anderson, Principal, ProVenture Consultants
Alyssa Erickson, Public Affairs and Marketing Coordinator, U.S. Hemp Roundtable
Joshua Habursky, Deputy Executive Director and Chief Lobbyist, Premium Cigar Association
Sherry Whitworth (moderator), Managing Director, Public Affairs and Advocacy, FiscalNote

Wed 7/19 at 2 p.m. – How to Scale Your Email Efforts by Leveraging AI and Automation

Learn about scaling up the production and effectiveness of your email marketing efforts. AI and automation aren’t just the buzz words of 2023, they’re the tools you need to use to lift your marketing efforts today. Hear how to use automation to create better, smoother journeys for your audiences and how to keep the human at the center while leveraging new technologies. More info/register.

Host: Feathr

Wed 7/19 at 3 p.m. – Executive Dashboarding: Compelling Data Stories for Senior Leadership

Staying ahead of the curve for your members nowadays demands a data-driven approach that enables you to measure key performance indicators (KPIs), identify trends, and make informed decisions that drive retention, engagement, and growth. Learn how AAPA defines and shares strategic goals across the entire organization; uses a KPI dashboard to track and measure non-dues revenue, member retention and more; and drives dashboard adoption through gamification with staff. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers:

Kristin Sanders, Director of Data Analytics for the American Academy of Physician Associates (AAPA)
Bill Conforti, SVP of Strategy & Solutions, Association Analytics
Greg Pollack, SVP, Sales, Association Analytics

Thu 7/20 at 11 a.m. – Leadership & Learning Series: Culture Change Made Easy: Part 3, Incomplete Innovation

Culture change is easier than you think and can result in meaningful improvement in both engagement and bottom-line results. The secret lies in uncovering your hidden culture patterns and then fixing the ones that are holding you back. In Part 3, we’ll dig into innovation, something most cultures say they need, yet few are fully implementing. Hear about concrete actions you can take that will improve your ability to unlock new value using sound innovation practices, and details from a case study organization that has turned this pattern around. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Maddie Grant, CAE, Culture Designer and Digital Strategist, and Jamie Notter, Co-Founder and Culture Strategist, PROPEL

Thu 7/20 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 7/20 at 1 p.m. – Sales Enablement for Associations

Associations need marketing, membership and sales working as one unit with a drive towards shared goals. While this sounds like a no-brainer statement, it’s often not the reality at many organizations. Why? Because legacy strategies and mindsets have aligned sales teams with traditional sponsorship and advertising goals, leaving membership acquisition and other programs out of the sales function altogether. Learn how to use the right marketing technology to collect insights and develop strategies to power up your sales capabilities, all while aligning your membership, marketing and sales to work together. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Maneesha Manges, Director of Services, HighRoad Solutions

Thu 7/20 at 1 p.m. – What’s the Difference Between a “Good” Website and a “Great One?

Are you looking for new ways to increase member engagement, satisfaction, and loyalty? Are you effectively leveraging your website to attract younger and more diverse audiences? Hear award-winning association website success stories that will empower your team to take your website from good to great, including actionable strategies that increase member engagement and retention, innovative solutions—such as AI—that deliver value, and opportunities to pivot quickly without a full redesign. More info/register.

Host: Sitefinity

Speaker: Results Direct

Thu 7/20 at 1 p.m. – CME Resilience: Reflections on our CME Operations Post COVID

Hear a panel of CME colleagues reflect on their CME program operations post COVID and discuss how they adapted to survive, lessons learned, and unexpected outcomes, as well as ongoing opportunities for improvement. Topics will include: staffing, budgets, committee meetings, RSS activities, conferences and vendors, activity evaluation, and reaccreditation. More info/register.

Host: Mid-Atlantic Alliance for Continuing Medical Education

Thu 7/20 at 2 p.m. – Navigating Event Registration Challenges and Opportunities

Hear about the findings of extensive research into the common challenges faced by over 300 organizations managing event registration, key trends and common challenges faced by event professionals throughout the registration process, and best practices to help you deliver a successful registration experience for your attendees. More info/register.

Host: Personify

Thu 7/20 at 3 p.m. – Checking All the Boxes: What to Consider When Planning Your Association’s Next Big Event

No description available. More info/register.

Host: Nexus Marketing Agency

Speaker: Vinnu Deshetty, Event Tech Advocate/CEO & Founder at EVA

Fri 7/21 at 1 p.m. – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs

Host: Blue Sky eLearn

Speaker: Dr. Michael Tatonetti, Founder and CEO, Pricing for Associations

Fri 7/21 at 4 p.m. – Nonprofit Management Series: Finance and Budgeting

Host: Fridays@4

Speaker: Rob Batarla, MBA, CPA, Chief Financial Officer of the American College of Obstetricians and Gynecologists

Tue 7/25 at 11 a.m. – The Future of Digital Communication Management

Host: UST Education

Speakers: Brian Miller, VP, Strategic Partnerships, and Bill Sheehan, VP, Strategic Partnerships, Multiview

Tue 7/25 at 1 p.m. – AWTC Salon: The Art of Saying No

Host: Association Women Technology Champions

Speakers:

Tori Miller Liu, MBA, FASAE, CAE, President & CEO of the Association for Intelligent Information Management
Alex Mouw, CAE, Principal Strategic Advisor for Amazon Web Services

Wed 7/26 at 11 a.m. – Generative AI and Chat GPT: Uses, Pros, and Cons for Associations

Host: UST Education

Speaker: Lisa Rau, PhD, Founder, Chief Growth Officer, Fíonta

Wed 7/26 at 1 p.m. – Expert Series: Your Non-Dues Revenue Initiatives are Only as Good as Your User Journeys

Host: Non Due$-A-Palooza

Speaker: Joanna Pineda, CEO & Chief Troublemaker, Matrix Group

Wed 7/26 at 1 p.m. – Unveiling the Dark Side: Navigating the Risks and Dangers of Artificial Intelligence

Host: UST Education

Speaker: James Nicholas, VP of IT, Tigunia

Wed 7/26 at 1 p.m. – UnPAC’d: Navigating Government Affairs Without or With a Small PAC

1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Speakers:

John Boling, Director Of Government Relations, International Institute of Building Enclosure Consultants
James A. Kahl, Partner, Co-Chair of Associations, Nonprofits and Political Organizations Section, Whiteford
Michelle Ly (moderator), Director of Advocacy, NTCA-The Rural Broadband Association

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Association Brain Food: 7.7.23

The weekly list of free educational events and resources for the association community…

A month from now, many of us will be at ASAE Annual in Atlanta. Two months from now, I hope to see some of you at Non-Dues-a-Palooza in Denver too. Check out the content lineup if you haven’t already. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences.

Self-paced online courses. Creating effective, engaging live instruction is challenging enough. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable.

Association leadership. At ASAE, Jeff De Cagna of Foresight First describes three critical considerations for boards and CEOs to keep in mind when leading during a polycrisis. A polycrisis is the increasing entanglement of multiple simultaneous crises that further deepens and exacerbates their collective negative impact on humanity. Fascinating times, right?

CMS/website RFP. If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Get everything you need in this RFP template for CMS and website redesign projects from Brightfind. You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information.

Humans and AI. Make every effort to remain human in a world of AI, says David Meerman Scott. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Offer what AI cannot: “curiosity, creativity, empathy, emotion, intuition, and maybe most of all, imagination.”

AI and event planning. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. She also shares guidance on how event planners can start using AI.

Mentoring in healthcare associations. Art of Mentoring explains why mentoring is so critical for the healthcare workforce. They describe the benefits of a mentoring program for participants and healthcare associations. For example, researchers found that people with mentors achieve more, are better equipped to handle the stress of their position and are prepared to mentor others.

Quick hits

40 life lessons from 90-year-olds: If you could speak to your 32-year-old self, what advice would you give? (Sahil Bloom)

4 surprising ways to maintain a youthful brain. (Scott C. Anderson, Psychology Today)

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 7/7 at 10 a.m.* – Association Products | Coffee with Innovators: Association Design Circle

Every month, an association leader leads a conversation on an association innovation topic. Our topic this month is product development. More info/register.

Host: Product Design Community

Facilitator: James Young, founder of the Product Community

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 7/7 at 4 p.m. – Diversity Discussion Series: The Future of Leadership

Join a conversation on the future of leadership in associations with discussion of trends, challenges, and personal experiences of association leaders on the rise. More info/register.

Host: Fridays@4

Speakers:

Michael Pereira, Associate Director of Learning and Development, NAFSA: Association for International Educators
Eboni Russell
Kristen Truong, Director of Public Affairs, Association of Schools Advancing Health Professions
Cammela Teel (moderator), Sr. Director, Organizational Development & Training, World Wildlife Fund

Mon 7/10 at 8 a.m. – Association Product Maturity Model (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Jim Young, founder of the Product Community

Tue 7/11 at 11:30 a.m. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC)

Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. Location: Washington DC. More info/register.

Host: Sidecar

Speaker: Amith Nagarajan, CEO, Blue Cypress

Tue 7/11 at 12 p.m. – ASAE Tech Tuesday

The description and registration link aren’t on the Collaborate Events webpage yet, but it’s usually scheduled for this day/time.

Host: ASAE

Tue 7/11 at 12 p.m. – Mastering the Event App: Power Up Your Engagement and User Experience

Learn about powerful strategies and game-changing features that boost the adoption and usage of event mobile apps, common challenges and pitfalls that stand in the way of widespread mobile app adoption at events, and best practices to optimize the user experience of event mobile apps. More info/register.

Host: Grip

Speakers:

Ruben Onderdelinden, Founder, Lively
James Tucker, Chief Executive Officer, GovNet
Abi Cannons, Senior Product Marketing Manager, Grip

Tue 7/11 at 12 p.m. – LGBTQIA2+ Community Call

Please join us for this opportunity for association professionals (of all career levels) to come together to share lunch time and discuss topics that are relevant and timely. Come prepared to join this judgment-free group with questions and issues that are top of mind for you in the LGBTQIA2+ association community. More info/register.

Host: ASAE LGBTQ Association Executives and Supporters

Tue 7/11 at 1 p.m. – 15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action

Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO, Rasa.io

Tue 7/11 at 2 p.m. – Discover What Your Members Truly Value

Get ready for an insightful journey into the world of ‘Belonging’ with bestselling author David Allison. Hear about the core values your community cherishes, paving the way for genuine engagement and lasting connections. Join us for a fresh perspective on membership value that can transform your understanding of what it truly means to ‘Belong’. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International

Wed 7/12 at 9 a.m. – PAR Member Meet-Up: Sales Tactics that Association Teams Use to Win

Email subject lines, purposeful outreach and unique follow-ups: join this PAR Member Meet-Up to learn and share how association revenue producers are managing customer engagement and guiding their clients to great investment choices. 0.5 CAE credit. More info/register (PAR members only).

Host: Professionals for Association Revenue

Wed 7/12 at 1 p.m. – Functional Expense Reporting

Functional expense reporting is one of the more complicated areas of nonprofit U.S. GAAP. Learn about the elements of the statement of functional expense, how to make it meaningful to your audience, and the difference between program services, supporting activities, and what expenses get allocated in accordance with U.S. GAAP. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Mark Robins, CPA, Partner, Aprio LLP

Wed 7/12 at 1 p.m. – Unlocking Business Intelligence through Effective Data Management

Learn about the importance of data governance in a data-driven world, the range of business intelligence options from low effort/low-cost efforts to building major and dashboards, common challenges faced by organizations when implementing best practices for data governance, tips to kickstart your data governance journey, and affordable tools to help you get started on the right foot. More info/register.

Host: Aplusify

Speakers:

Daniel Elacqua, PMP, MBA, Founding Partner and ClO Consultant, Strategico Consultants
Gwen E. Garrison, Founder & Principal Data Strategist, High Sierra Insights
Neeraj Garg, Chief Operating Officer, Aplusify

Wed 7/12 at 2 p.m. – How to Build Audience-First Marketing Goals with Reliable, Actionable Data

Learn how nonprofit and association executives gather the central data points that help them steer their marketing ships straight toward the North Star of success. More info/register.

Host: Feathr

Wed 7/12 at 2 p.m. – Guide to Innovative Event Tech with Guest ChatGPT

Learn about the latest event technology trends and how to leverage them to create more engaging and impactful event experiences for your attendees; digital do’s and don’ts for each trend that will help you avoid common pitfalls and maximize the potential of each technology; finding the perfect balance between technology and human connection; and choosing the right tech to help you achieve your goals without driving you crazy. 1 CMP credit. More info/register.

Host: MeetingsNet

Speaker: Brooke Gracey, Marketing Director, Cvent

Wed 7/12 at 5 p.m. CDT – Ascend Author Talk: A Conversation with Amith Nagarajan (Chicago IL)

Host: Sidecar

Speaker: Amith Nagarajan, CEO, Blue Cypress

Thu 7/13 at 9:30 a.m. – Small Staff Percolator

Host: Qiqo

Thu 7/13 at 11 a.m. – Next Generation, Networked-Based Marketing

With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered. That’s why marketing often falls prey to the classic spray and pray model. How can you begin to think holistically about taking your marketing strategies and focus on one marketplace in which to target your audience? Learn how an online, association-specific marketplace can allow you to stay relevant, target your audience, and continue to build awareness about your brand while deepening relationships over time. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Lucas Cioffi, CTO and Co-Founder, and Sandra Nam, CEO and Co-Founder, QiqoChat

Thu 7/13 at 11 a.m. – 2023 Appropriations: What You Need to Know & Top Issues to Watch

Between funding for disaster relief, Ukraine aid, cuts to DOJ funds, energy and climate, controversial policy riders, and more, all eyes are on the House and Senate Appropriations committees in this tumultuous political climate. Hear about potential appropriations decisions, what they could mean for your organization, and how to stay on top of the appropriations cycle. More info/register.

Host: CQ

Speakers:

Paul M. Krawza, senior writer, budget, appropriations and taxes, CQ and Roll Call
David Lerman, senior writer, CQ and Roll Call
Aidan Quigley, budget and appropriations reporter, CQ and Roll Call

Thu 7/13 at 12 p.m. – Get Sponsored: How to Make 6-Figures in Digital Sponsorship for Your Association

Learn how to capitalize on the huge opportunities to grow digital revenues to 6-figures or more. Hear about strategies for consolidating your content, orchestrating packages to meet buyers’ needs, providing education and product/service information, bundling solutions, and controlling content for member experience. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Thu 7/13 at 12 p.m. – The AI Factor: Charting the Future of the Event Industry

AI is the most disruptive trend to impact the event industry over the past two decades. Learn about the key trends in AI, the crucial role of events in the AI landscape, the AI tools that matter, job security in the event industry, and leveraging AI to save money and time. Walk away with hands-on experience crafting effective prompts, a critical skill for maximizing AI’s potential in customizing and enhancing attendee engagement. 1 CMP credit. More info/register.

Host: Boldpush

Speakers:

Jeremiah Owyang, entrepreneur and investor
Chase Curtis, viral marketer and AI thought-leader

Thu 7/13 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 7/13 at 1 p.m. – A Walk Through Form 990

Get a high-level overview of Form 990, with a focus on the most common parts and sections, including compensation reporting, financial information, lobbying political activity, and more. Learn about common errors and misunderstandings surrounding Form 990. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Andrew Hassler, Senior Tax Associate, Johnson Lambert LLP
Calvin Marks, CPA, Principal, Johnson Lambert LLP

Thu 7/13 at 1 p.m. – Brand Matters: How to Build a Personal Brand with Professional Impact

Learn how to establish a personal brand that increases your visibility and opportunities for professional growth; select ideal communication channels to reach your target audience; use your personal brand to help deliver positive, impactful results for your organization, and other useful considerations including maintaining personal privacy and handling controversy. 1 CAE credit. More info/register.

Host: ASAE

Speakers:

Scott Conley, Vice President, Naylor Association Solutions
Natasha Bethea Goodwin, MS, CAE, Senior Director, Marketing and Membership, Information Technology Industry Council
Carol Vernon, Principal, Communication Matters: Executive Coaching and Training
Camille Sanders (moderator), CAE, PCM, Senior Director, Career and Workforce Solutions, ASAE: The Center for Association Leadership

Thu 7/13 at 6 p.m. – Black Association Executives Monthly DMV Dinner

This exclusive gathering is designed to bring together accomplished Black association executives, aspiring executives, and those who serve the association industry to foster meaningful relationships and drive collective success. The Black Association Executives Dinner Networking Event offers a family-style atmosphere where like-minded individuals can engage in dynamic conversations, exchange ideas, and forge powerful alliances. More info/register.

Host: ASAE Black Association Executives

Fri 7/14 at 12:30 p.m. – Conversations with Champions

Host: Association Women Technology Champions

Guest: Cecilia Sepp, Rogue Tulips

Fri 7/14 at 4 p.m. – CEO’s First 90 Days: Breathing Tips for the Other End of the Fire Hose (Book Discussion)

Host: Fridays@4

Mon 7/17 at 12 p.m. – ASAE Membership Monday

A poll will be sent to determine this month’s topic. More info/register.

Host: ASAE

Tue 7/18 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch

Come prepared to engage, participate and listen as we discuss current topics. Anyone is welcome to participate. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community

Tue 7/18 at 12 p.m. – Marketing Artificial Intelligence in Action

Host: American Marketing Association

Speaker: Rasa.io

Tue 7/18 at 1 p.m. – Fireside Chat: Getting Ready to Be Data Driven

Host: UST Education

Speakers:

Katherine Matthews, CAE, Assistant Vice President, Data & Analytics, National Council of Architectural Registration Boards
Alex Mouw, Principal Strategic Advisor, Amazon Web Services (AWS)

Tue 7/18 at 3 p.m. – Preparing Your Association for AI

Host: UST Education

Speaker: Conor Sibley, Chief Technology Officer, Association Analytics

Wed 7/19 from 9 a.m. to 3:20 p.m. – Engagement & Mobile Platforms Demo Day

Watch presentations from a limited number of industry partners that offer engagement and mobile platforms. More info/register.

Host: ASAE

Wed 7/19 at 12 p.m. – Drive Member Engagement through Revitalized Chapter Events

Hosts: Billhighway and Mariner Management

Speaker: Peggy Hoffman, president and executive director, Mariner Management

Wed 7/19 at 12 p.m. – Are You in Touch with Your Data?

Host: HighRoad Solutions

Speaker: Maneesha Manges, CXO, HighRoad Solutions

Wed 7/19 at 1 p.m. – The Executive’s Guide to Financial Fraud & Cybersecurity

Host: UST Education

Speakers:

Paul Hudson, CIO Consultant, Optimal Networks, Inc.
Heinan Landa, Founder, Optimal Networks

Thu 7/20 at 11 a.m. – Leadership & Learning Series: Culture Change Made Easy: Part 3, Incomplete Innovation

Host: UST Education

Speakers: Maddie Grant, CAE, Culture Designer and Digital Strategist, and Jamie Notter, Co-Founder and Culture Strategist, PROPEL

Thu 7/20 at 1 p.m. – Sales Enablement for Associations

Associations need marketing, membership and sales working as one unit with a drive towards shared goals. While this sounds like a no-brainer statement, it’s often not the reality at many organizations. Why? Because legacy strategies and mindsets have aligned sales teams with traditional sponsorship and advertising goals, leaving membership acquisition and other programs out of the sales function altogether. Learn how to use the right marketing technology to collect insights and develop strategies to power up your sales capabilities, all while aligning your membership, marketing and sales to work together. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Maneesha Manges, Director of Services, HighRoad Solutions

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