The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

What a week. This tweet summed it up for me.

Free educational resources and events for CAEs, association professionals and others in the association community

It feels somewhat like that week in March when the impact of COVID-19 hit us all. It’s been hard to focus. I find myself staring blankly at whatever I’m writing while my mind is far away. Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read.

I’m hopeful the peaceful protests have caused people, like me, to wake up, listen, read and think.

But I’m troubled.

I’m troubled by the murder of George Floyd, but I’m also troubled by the murder of David Dorn.

I’m troubled by the reactionary violence wielded by police and military forces on peaceful protesters and by a president who doesn’t have a clue.

I’m troubled by those who don’t believe in nonviolent resistance and the words of Dr. King.

I’m troubled by the destruction and looting causing pain for so many business owners and their families and employees.

I’m troubled by the excuses people make for that depravity.

I’m troubled by divisive rhetoric and people accepting slogans as truths.

I’m troubled by people clinging to narratives no matter what the facts are.

I’m troubled by influential people who have no knowledge of history and what it can teach us.

I’m troubled by people clinging to false histories and stereotypes.

I’m troubled by the horror of our real history.

I’m troubled by the persistent bias Black people (and other people of color) face every single day.

I don’t claim to know it all—as much as I’d like to—or have answers. The answers aren’t easy. Easy answers are usually just convenient ones. The work ahead is hard. Politicians and the mainstream media are lousy at the hard work of investigating, analyzing and interpreting complicated issues. Emotion sells better than reason. Many of them don’t dare step outside their approved talking points—so that troubles me too.

Some of you will think I don’t go far enough and some will think I go too far. I am, as usual, agreeing with opinions from all kinds of people, except the hateful ones. I long for more reason and love. I abhor violence of any kind and our streets and history are full of it. But our streets are full of love too and that gives me hope.

I’ve always thought of myself as fairly woke, but realize I could listen, read, learn and feel much more no matter how uncomfortable it is, and so I am. Since I’ve assigned myself the role of community curator (which, can I tell you, appeals so much to my inner librarian), I have a few resources to share.

You’d be astounded at how many reading lists you can find once you start looking but these two struck a chord with me. It turns out I already have more than a dozen of the suggested books in my Kindle, so they should keep me going for a while.

I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. Eric Foner is the one to read on Reconstruction. He’s written a few books on the topic but the latest is The Second Founding: How the Civil War and Reconstruction Remade the Constitution.

An HR consultant whom I respect told me about free change management coaching offered by her friend Carlos Escobar for association/nonprofit leaders who serve people impacted by the pandemic or who combat racial injustice in the U.S. He can help you change internally so you can lead change for the communities you serve.

Lately, these posts have taken about four and a half hours to put together, but this one took so much longer. For some therapeutic reason I felt compelled to say something but it was difficult to translate the mix of thoughts and feelings swirling in my brain and heart into words that made sense on the page. I feel a bit better already, thank you.

Ok, where were we? Oh yeah, pandemic, virtual conferences, faltering economy and all that.

Associations’ role in the COVID-19 gap year. High school graduates and college students still don’t know what they’ll be doing in the fall. Will their campus be open? Will they have online courses instead? What other options do they have? Ah, that’s where your association can step in, says WBT Systems. They suggest ways you can help students and recent graduates find purpose during the COVID-19 summer and gap year.

The chapter big pandemic picture. After “an intense two months of listening, researching, and writing about these new conditions” brought on by the pandemic, Billhighway shares their big picture thoughts and ideas about associations and their chapters.

What happens after your virtual conference. MemberSuite says, “The virtual conference is where the attendee experience begins, but not where it ends.” They explain how to extend the learning and networking experience for virtual conference attendees with post-event activities.

Virtual conference success story. Yesterday, #AAMvirtual, the American Alliance of Museums’ AAM Virtual Annual Meeting & MuseumExpo, wrapped up. This year’s theme was “radical reimagining”—how appropriate! AAM’s Twitter stream gives you a sense of the conference program.

Monday through Thursday, the program included keynotes and sessions, moderated chats, video-based happy hours, and networking events such as an LGBTQ+ Alliance networking social, emerging museum professionals happy hour and a virtual reception. They also promised “special guest appearances, giveaways, and museum spotlights.”

Parts of the program were open to anyone, no pass purchase required, such as the Virtual MuseumExpo (note the chat box on each page), virtual poster hall, and Museum Showcase—“our way of highlighting all of the incredibly generous San Francisco Bay Area museums [members] who have supported us—first with the in-person #AAM2020 conference & when we transitioned to #AAMvirtual.”

AAM also responded in the moment by scheduling a new general session, Racism, Unrest, and the Role of the Museum Field. When you’re virtual, you don’t have to worry about flying in and hosting speakers at the last minute.

Virtual conference of the week. The ATD Virtual Conference is also happening this week. Their FAQ describes the program. Even better, check out the attendee resources to get a feel for the experience—particularly, the orientation video. It looks like they’re using the Social27 platform, a new one for me. What intrigues me about this conference is:

  • Chat groups, centered around specific topics, ongoing throughout the conference
  • Ability to have one-on-one conversations
  • Solution sessions in which attendees “explore solutions and delve deep with some of our sponsors”
  • Interest and attendee match-making: “You’ll also be asked questions about your interests and experience, which will help match you with sessions you might like to see and with attendees who have similar interests.” (from the FAQ)
  • Connection Point: web page with news, session coverage and updates

Just one quick hit before we get to the list of this week’s free education—you  can always count on the birdies to refresh your soul, in this case, Savannah ospreys, big birdies.

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • When I opened my CSA bag last week, I found a bunch of herbs that looked like a cousin of parsley but had an anise-like aroma. What the deuce? I asked my farmer about them and she said, “Chervil. I knew you would appreciate it.” She’s right. For years, I’ve read about chervil but never saw it in any market. I made it the star of the show that night, sautéing some North Carolina shrimp with shallots and finishing them with lemon juice, butter and lots of chervil.
  • Some of the chervil remained for the next night’s mackerel. I lined the bottom of a baking dish with sliced shallots, fresh orange juice and lemon zest, put the fillets on top and slid the dish in the oven. When the fish was done, I topped it with a mix of basil, chervil, parsley, orange zest and butter, and let it all melt together.
  • I riffed off this fried brown rice with kale recipe by substituting bacon, jalapeño and black pepper for the ginger, lime and turmeric. I’d love to try the original version; I just didn’t want those flavors with my seafood dinners.
  • One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. On Sunday, I watched a couple of videos then sort of followed this recipe for roast duck with potatoes, figs and rosemary—but used dried figs and added half an orange to the “stuffing.” The skin didn’t get quite as crackly as I wished but it was still darn good.
  • My basil plants needed pruning so I made a big batch of whole wheat spaghetti with basil-pea pesto for lunch this week—a tasty way to garden.

Ok, I’m sure you’ve had enough of me by now.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 6/5 at 11 a.m.* – The Disruptor Connection. Building Your Toolkit for Blowing Sh*t Up

To be a disruptor, you have to have a kick-ass box of tools and you have to know how to use them. We’re bringing the tribe together to unlock the potential of tools like MOFI’s “YES! Kit” (innovation in a box) and then crowd-sourcing the most impactful tools that people use throughout the Disruptor League. More info/register.

Host: Disruptor League

Presenters:

  • Shawn “Man On Fire” Nason, Chief Eco-System Disruptor, Disruptor League
  • Simeon Sessley, Chief Disruption Officer, MOFI, LLC

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 6/5 at 12 p.m. – Virtual Town Hall Discussion: Virtual Meeting Best Practices and Considerations

Hear from an expert and your peers in the association world as they share their expertise on platforms, best attendee experiences, verification of virtual programs, pricing options, and methods of virtual offerings (on-demand, pre-recorded, live). More info/register.

Organizer: ASAE’s Professional Development Section Council

Presenters:

  • Jack Coursen, Director, Professional Development, American Speech-Language-Hearing Association
  • Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®

Fri 6/5 at 12 p.m. – Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies

Learn how senior levels professionals from a hotelier, audio visual technology company, and a design agency are working with planners given the new social distancing and CDC advisements. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenters:

  • Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International
  • Lenny Talarico, CSEP, CH, Director of Sales, BluePrint Studios
  • Ian Seidenberg, CSEP, Director of Event Technologies, Encore Event Technologies
  • Katie Bohrer, CMP, Vice President, Meeting Design & Experience, Associated Luxury Hotels International (ALHI)

Fri 6/5 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Setting the Table for a Shift in Event F&B Service – Tracy Stuckrath, CSEP, CMM, CHC, CEO, thrive! meetings & events
  • WellBeing: Taking Good Care of Yourself and Your Attendees – Rachael Riggs, WellBeing Leader, Maritz Global Events
  • Future-Ready Skills for Meetings – Lori Pugh Marcum, Head of Meeting Innovation, Meeting Professionals International

Fri 6/5 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 6/5 at 1 p.m. – Unprecedented Growth or Sustained Decline?: How to Create the Future You Want for Your Association

The global pandemic has challenged associations in unprecedented ways. Some associations are experiencing phenomenal growth while others are experiencing considerable decline. Whatever the case may be for your association, it’s not enough just to hope for the best or ride out the storm. There are strategic change management, crisis communication, and member engagement strategies every association needs to be mindful of deploying right now to ensure the association is positioned for sustainable, long-term growth. 1 CAE credit. More info/register.

Host: BlueSky eLearn

Presenter: Sarah Sladek, founder and CEO of Sarah Sladek & Company and XYZ University


Mon 6/8 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • How Your Existing Clients Can Help You Pivot – Donvil Collins, President, Veekast
  • Evolving Event Design Post-COVID – Kathiya Zelasco, Creative Director + Senior Event Planner, Zela Events
  • How We Can Use Hybrid Meetings to Bring Back Live Events – Aryn Chapman, Owner and Senior Event Producer, Ax3 Studios
  • Safe Meetings: New Considerations to Guide Planning and Implementation – Aaron Wolowiec, Chief Executive Officer, Event Garde

Mon 6/8 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 6/9 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success


Tue 6/9 at 11 a.m. – How to Develop a Successful New Member Onboarding Campaign through Marketing Automation

Learn what a new member onboarding campaign is and why it’s so important for member retention. Hear about NAES’ transition from physical to digital for new member onboarding, strategies for creating an effective email onboarding program even when you’re pressed for time and resources, how NAES achieved marketing automation success by making use of the tools and systems they already had in place, why segmentation is so important for new member onboarding email campaigns, and the results of NAES’ onboarding campaigns. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Jonathan Cooper, Communications Manager, National Association of Episcopal Schools (NAES)
  • Joanna Pineda, CEO, Matrix Group

Tue 6/9 at 12 p.m. – The Data-Driven Virtual Event: How to Use Data to Create Better Digital Experiences

Are you still waiting for the Data Fairy to deliver actionable insights to improve your virtual events? In this session, learn how to get strategic about collecting and analyzing the *right data* to understand what efforts are working and what needs to be tweaked. You don’t need to be an analyst to make better decisions moving forward—we’ll show you simple ticks and tricks to get the insights you need. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Allie Magyar, CEO, Hubb


Tue 6/9 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Engaging with your Followers on Instagram During #Covid-19 – Felix Vargas, CEO, Felix Vargas, Inc.
  • How to Generate Business During a Crisis – Sheila McCombs Fox, CTA, Chief Events Officer, Event In Site, LLC
  • The Power of Virtual Event Data – Joe Coangelo, CEO, Bear Analytics
  • 2020 Virtual Event Trends – Will Curran, Founder & Chief Event Einstein, Endless Events

Tue 6/9 at 2 p.m. – The Impact of COVID-19 on Membership: A CEO Dialogue

COVID-19 has had a profound impact on membership for all associations, but for each in a unique way. In some instances, associations have frozen dues, created new incentives, or reimagined membership altogether, while others have experienced significant growth. In all cases, demonstrating value in new ways has become an imperative. Hear panelists share their membership challenges and approaches, and explore how all associations can continue to provide value to members during these unprecedented times. More info/register.

Host: ASAE

Presenters:

  • Kari Bedell, executive director, Greater Washington Society of CPAs
  • Carol Cohen, CAE, director, membership development, American Nurses Association
  • Lia Zegeye, senior director, American Bus Association
  • Scott Oser (moderator), president, Scott Oser Associates

Tue 6/9 at 2 p.m. – Top Planner Contract Questions Answered

Get answers to your questions about negotiation fine print in the era of COVID-19, from force majeure to liability waivers, to make signing on the bottom line stress-free. Learn how to manage risk, what questions to ask before you get to the contract stage, and the art of negotiating in good faith. More info/register.

Host: Smart Meetings

Presenter: hospitality contract attorney Lisa Sommer Devlin


Tue 6/9 at 2 p.m. – Connectors Redefined: Integrations Done Right

As SaaS applications continue to grow exponentially, the term “Connector” is frequently used and often misunderstood. Hear about some of the challenges and best practices. Learn that while an iPaaS makes integration development easier, the basics, like requirements gathering, is still critical. More info/register.

Hosts: ReviewMyAMS and Shuffle Exchange


Tue 6/9 at 3 p.m. – The “Now What?” Conversation: An ASAE Technology Professionals Advisory Council Webinar

In this discussion, we’ll directly address major pain points experienced by many associations during the recent pandemic and discuss strategies and solutions leaders in a digital age can utilize to be better prepared in the (near) future. The panel will focus on two specific questions: Our business continuity plan was inadequate — what should be included in my business continuity plan to mitigate against abrupt surprises in the future? Our staff may not want to come back to the office — how do I prepare my organization for the future of work in a mission-driven way that balances member and staff needs? More info/register.

Host: ASAE Technology Professionals Advisory Council

Presenters:

  • Rebecca Achurch, PgMP, PMP, CSM, CAE, Association and Nonprofit Technology Consultant, Achurch Consulting
  • Reggie Henry, CAE, Chief Information & Engagement Officer, ASAE
  • Tim Hopkins, Senior Consultant, McKinley Advisors
  • Gretchen Steenstra, PMP, Strategic Consultant, DelCor Technology Solutions
  • Todd Tolbert, MBA, CAE, Chief Digital Strategy Officer, ASIS International (Vice-Chair, ASAE Tech Council)
  • Katherine Matthews (moderator), CAE, Manager, Data & Analytics, NCARB (Chair, ASAE Tech Council)

Wed 6/10 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success


Wed 6/10 at 11 a.m. – Engage: A Special Three-Hour Event on Virtual Engagement

Event professionals are faced with the enormous challenge of keeping their audience engaged online during their virtual events. Despite the proliferation of online events in response to the coronavirus crisis, attention spans are at an all-time low as people attend from the comfort of home. Hear from top event engagement experts worldwide in an innovative way. Expect new session formats, networking, practical tips, and a framework for making your events memorable. CMP credits. More info/register – pay what you want.

Host: EventMB


Wed 6/10 at 11 a.m. – The New Normal: The Future of Government and Public Affairs

The current pandemic has dramatically impacted how lobbyists and advocacy professionals do their day-to-day jobs, from canceled face-to-face meetings, fundraisers and events, to the inability to get lawmakers’ attention on anything but coronavirus. But some of these changes have actually driven creativity and entrepreneurship in a space not always associated with it. Lobbyists and advocacy pros are going virtual for relationship building, fueling their PACs, and holding events. Hear about this new brand of public affairs – and how to capitalize on it. More info/register.

Host: FiscalNote

Presenters:

  • Chris Massey, Head of Global Government Relations & Public Affairs, Chime
  • Michael Drobac, Senior Advisor, McGuireWoods
  • Chris Lepore, Vice President of U.S. State Government Affairs, Johnson & Johnson
  • Sherry Whitworth, Managing Director of Public Affairs and Advocacy, FiscalNote
  • Shari Dexter,  Director of Political Action, American Hospital Association

Wed 6/10 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Free Your Time & Success Will Follow – Angela Proffitt, Celebrity Wedding & Event Planner, Designer, Entrepreneur and Productivity Consultant
  • The Power of Taking Action – Mahoganey Jones, Speaker, Entrepreneur & Event Producer, Halifax Convention Centre | EventPreneur Club
  • Meetings PC (Post COVID): Tech Tools for Trailblazing Times – Jim Spellos, Owner, Meeting U.
  • Your Brand is Not a Moment in Time…Or Is it? – Jessica Levin, President, Seven Degrees, LLC

Wed 6/10 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 6/10 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 6/10 at 2 p.m. – 5 Ways to Reimagine Your Next Event in A Virtual Reality

The events landscape has changed beyond recognition in the last few months, leaving in-person events a thing of the past, at least for now. But the meetings and conference world is known for innovation and resilience, and with the right tools, you can pivot effectively and still give your attendees a sense of community from a distance. Hear why you should rethink everything you know about events and reimagine your strategy step by step. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Scott Davis of Mediasite Events


Wed 6/10 at 2:30 p.m. – Nonprofit Enforcement in the Time of COVID: A Virtual Fireside Chat with State Regulators

Hear a discussion on enforcement activity in the nonprofit sector, lessons learned from NASCO’s recently issued annual report, and an update on enforcement against public charities, fundraisers, and foundations in the era of COVID-19. More info/register.

Host: Venable LLP

Presenters:

  • Eric Berman, Partner, Nonprofit, Venable LLP
  • Yael Fuchs, Co-Section Chief, Charities Bureau Enforcement Section, Office of the New York State Attorney General
  • Mary Henderson, Senior Attorney for Charitable Trusts, Office of the Attorney General Texas
  • Beth Short, Charitable Organizations, Ohio Attorney General’s Office

Thu 6/11 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success


Thu 6/11 at 11:30 a.m. – How to Secure Your Technology Budget During a Crisis

Before putting a software contract in front of your leadership, learn how to speak confidently about the benefits a new membership management solution can have for your organization. Find out what members have to say about technology, how to build a business case for technology, tips for future planning after a crisis, and what other association professionals are doing. More info/register.

Host: YourMembership

Presenter: Tirrah Switzer, Product Marketing Manager, Community Brands


Thu 6/11 at 12 p.m. – Recreating Your Brand in Times of Uncertainty

Now is the time to make sure your LinkedIn profile and engagement are stronger than ever. Empower yourself and learn how to connect to opportunity as your career  journey unfolds. Learn how to build an exceptional LinkedIn profile, evaluate your current strategy and discover how to best leverage your LinkedIn network, and identify the best job searching tools and resources on LinkedIn. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Allison Nunes, Director of Global Events, LinkedIn


Thu 6/11 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • The Future of Work is Purpose-Driven – Elizabeth Glau, CMP, CEO, Event Integrity
  • 3 Inspired Career Shift Actions to Take Now – Bryn Johnson, Career Therapist, Bryn Johnson Group
  • I’ll Take Virtual Game Shows for 500 – Ray Hansen, Business Development Partner, Live Spark and Dan Yaman, President, Live Spark
  • Virtual Spaces – Naomi Clare, Founder and Chief Story Officer, Storycraft Lab

Thu 6/11 at 2 p.m. – Get Creative with Restrictions to Meet Differently

The return to face-to-face events is in sight, but they will never be the same. Our panel will tackle questions about how the industry is working together as a whole to provide clean and safe environments for event participants. They’ll discuss meals, getting in and out of show floors and meeting rooms, and what the cost structure will look like for all the precautions that will be put into place. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Doreen Burse, Marriott’s North American Global Sales Organization
  • Kevin O’Connor, TMS
  • Jim Russell, Executive Vice President, Client Solutions at Freeman
  • Kelly Ricker (moderator), CompTIA

Thu 6/11 at 2 p.m. – Hybrid Events: What You Need to Know Now

Virtual events have taken the world by storm, but what will events look like in the near future? Hybrid events, a blend of in-person and virtual events, might be the meeting and event industry’s next solution. Hear about the definition and core elements of a hybrid event, how to navigate common hybrid event challenges, and best practices for high levels of virtual and in-person attendee engagement. More info/register.

Host: Cvent

Presenter: McNeel Keenan, Vice President, Product Management, Cvent


Thu 6/11 at 3 p.m. – Data Informed Community Management and Engagement

Hear how you can maximize the potential of an online community. Learn how to make the business case and show the ROI of community and member engagement, and use data analytics to inform strategy decisions. Whether you are just starting out with your online member engagement programs or have been investing in these platforms for years, this webinar will offer ideas on how any association can improve the member experience through digital engagement. More info/register.

Host: Association Analytics


Thu 6/11 at 3:30 p.m. – The Case for Sunsetting Programs: Crisis Response or Level Setting?

Most associations have programs that are no longer providing member value and are impeding the development of new products better suited to meet member needs. Now is the time to assess their value—not just with a gut reaction, but with practical tools and analytics. As you address questions of long-term sustainability, member needs, and environmental disruption, it’s more important than ever to use a practical rubric to identify and jettison programs that are no longer viable. Explore two decision-making frameworks for sunsetting old programs and making room for new high-value products and services. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Mike Moss, CAE, president, Society for College and University Planning
  • Rhea M. Steele, CAE, chief of staff, School Nutrition Association

Fri 6/12 at 1 p.m. – How to Improve Your Association Business Model NOW!

Associations must be able to clearly explain how they create, deliver and capture value for stakeholders in these challenging times. Learn the steps to visually describe your current model and design new ones using the business model canvas. Hear about the nine building blocks of every successful model so you can determine where things must change to better meet member and critical stakeholder needs. More info/register.

Host: Tecker International

Presenters:

  • Michael Anderson, CAE, FASAE, FAUSAE, Senior Consultant, Tecker International LLC
  • KiKi L’Italien, Senior Consultant, Tecker International, LLC

Fri 6/12 at 2 p.m. – Exploring Anger, Frustration and Hopelessness: From COVID-19 to George Floyd

From COVID-19 to the public deaths of black citizens, this virtual session will explore the impact of multiple pandemics, challenges to interacting with and serving each other across different viewpoints, and approaches to effectively have these difficult conversations. Participants will discuss and learn strategies to identify and work through emotions elicited by our current reality, effective communication techniques for dialogue and increased understanding across differences, and our individual responsibilities for moving forward with intention and purpose. 1.5 CAE credits. More info/register.

Host: ASAE

Presenters:

  • Janet Crenshaw Smith, cofounder and president, Ivy Planning Group
  • Gary A. Smith, cofounder and senior partner, Ivy Planning Group

Tue 6/16 at 2 p.m. – From Competitor to Compatriot (Association Chat)

“Coopetition” could be a financial win for the organizations that opt to go that direction. With rising costs of R&D and globalizing competition, it often makes sense to collaborate with competitors on product development, innovation and joint manufacturing. But becoming a collaborator with your competitor can be a challenge. Hear about the ways competitors can work together and why they should consider it. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Mahoganey Jones, founder of Event Specialists


Tue 6/16 at 2 p.m. – Breaking Open a New Channel for Member Engagement

Before COVID-19 changed the game, associations were already looking to geographic components (aka chapters) as an increasingly important engagement channel. Fast forward a couple of months and the value intensifies. In the reasonable scenario that large meetings are on hold through much of 2021, the value of geographic chapters increases as members look for learning closer to home. Explore the data and the stories from the field to unlock how we can use chapters to stay connected to members. More info/register.

Hosts: ReviewMyAMS and Mariner Management

Presenters: Mariner Management’s Peter Houstle and Peggy Hoffman, FASAE, CAE


Wed 6/17 at 12 p.m. – Remote Employee Engagement: 4 Ways to Tap into Employee Ideas

We’re all working remotely now—but is it working? If you simply transplant the way you did things in the office to the remote environment, it’s going to cause friction, and results will start to suffer, conflicts and miscommunications will arise, and progress will slow because of it. Learn about specific adjustments you can make to your remote work environment to help it run more smoothly. More info/register.

Host: Human Workplaces and QuestionPro

Presenters:

  • Jamie Notter, Founding Partner, Human Workplaces
  • Anup Surendran, VP – Product, QuestionPro

Thu 6/18 at 2 p.m. – Top Tips for Member Onboarding

It’s exciting when a new member joins or an existing member renews. Do they know how excited you are? They should! Learn the tips and tricks that will help you engage members and increase their likelihood of getting involved (and staying involved) with your association or chamber without feeling overwhelmed. More info/register.

Host: MemberClicks

Presenter: Scott Oser, President, Scott Oser Associates


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Reboarding members. In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “reboarding members” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. WBT shares ideas for using what you learn during reboarding to better serve members.

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes.

Virtual learning strategies. During a virtual conference, attendee attention is more focused on the educational content. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience.

Virtual networking. PCMA partnered with e180 to host PCMA Braindate: Future Event Scenarios on Wednesday. They described it as “a drop-in forum that will bring business events professionals together for authentic connections and topical conversation” in a virtual format. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Intriguing. I wonder how PCMA and its attendees felt about the experience.

Virtual conference success story. In just five days, WalkMe turned their 500-person user conference into a virtual live talk show. Shoshana Friedman shared a detailed recap on the WalkMe blog and Dayana Nevo wrote about lessons learned on the MarTech Advisor blog.

Virtual conference of the week. The Online News Association is turning their conference into a virtual “global journalism innovation festival.” Their list of learning, networking and inspiration aspects of the program are good ideas for all virtual conferences.

Quick hits before we get to the list of this week’s free education:

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • Two words: crunchy rice. I’ve always heard people rave about the crunchy rice (tahdig) at the bottom of a pot of Persian rice and now I understand their obsession. I made this recipe for striped bass (instead of cod) with soy-caramelized onions and potatoes, but I used cooked white rice instead of the potatoes. Little did I know how good that would be.
  • The following night I was crunched for time and my original recipe plan wasn’t a great choice for yellowfin tuna. I looked at the condiment shelves in the frig and decided to sear the tuna, flip it and baste it with a mix of hoisin sauce and Kashmiri coconut hot sauce from Tattoo. Very tasty.
  • The next day, I chopped the leftover tuna (with sauce) and added chopped hard-boiled eggs, sweet onion, celery, pickled kale stems, cilantro, turmeric, black pepper and mayo for a crazy delicious tuna/egg salad.
  • This bulgogi meatloaf from Bon Appetit is the gift that keeps on giving since I had a few meatloaf sandwiches for lunch this week. The gochujang (Korean hot pepper paste) mayonnaise I slathered all over the meatloaf made them even better.
  • It’s blueberry season here in North Carolina. Jim and I both brought home a few pints so I made Jordan Marsh blueberry muffins. Jordan Marsh was a department store chain in Massachusetts that was famous for its big blueberry muffins—mine aren’t as big but they’re just as good.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 5/29 at 12 p.m.* – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times

Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Acquire “mind tools” for boosting focus, productivity, and momentum in any environment. More info/register.

Host: MPI

Presenter: Tim Schurr, Schurr Success, Inc.

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 5/29 at 1 p.m. – Agile Analytics for Associations

Hear how two associations responded to 2020 challenges by looking at member data in fresh new ways. The American Institute of Aeronautics and Astronautics used agile analytics to forecast positive cases among member types and make decisions regarding renewal options. The American Association of Justice cross-referenced new membership trends and product purchases from their vast library to create highly-targeted product bundles. See how agile analytics can help guide your 2020 decisions. More info/register.

Host: Gravitate Solutions

Presenters:

  • Danielle Deane, Membership Manager, American Institute of Aeronautics and Astronautics
  • Lacy Packard, MPM, Director of Information Technology, The American Association of Justice

Fri 5/29 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Mon 6/1 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Change Starts NOW – Leslie Short, CEO, K.I.M. Media
  • It’s All About the Comeback: Take Control of Your Narrative and Rewrite Your Reality – Courtney Stanley, Keynote Speaker & Career Success Coach, CS Consulting
  • Thriving Through COVID-19: True Stories from an Independent Event Professional – Nicole Gallub, CEO, Pelonkey

Mon 6/1 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 6/2 at 12 p.m. – Advocacy, Diversity & Inclusion

With COVID-19 disrupting the way any association functions today, “business as usual” is no longer viable. But this disruption also brings the opportunity to do things differently. Hear three association executives share their thoughts on incorporating diversity and inclusion into advocacy efforts, bringing in different areas of expertise and leveraging on their synergies for a holistic approach and impactful results. 1 CAE credit. More info/register.

Organizer: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Stefanie Reeves, Executive Director, Maryland Psychological Association
  • Carmen Elliott, VP Payment and Practice Management, American Physical Therapy Association
  • David Lusk, Founder, Key Advocacy
  • Danielle Duran Baron (moderator), Founder, Insightful Concepts

Tue 6/2 at 12 p.m. – Data Hygiene and Quality—Data Wrangling (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.

Organizer: Robert Taflinger


Tue 6/2 at 12 p.m. – How to Create & Execute Virtual Meetings & Events

Identify approachable actions, define key roles, and apply fundamentals to begin producing virtual events on your own. Determine steps to discovering and selecting a virtual platform to meet the goals and objectives of the event. Understand how to strategically design a virtual event with all stakeholders in consideration in order to maximize success. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Mandy Brown, Lecturer, San Diego State University L. Robert Payne School of Hospitality & Tourism Management


Tue 6/2 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Co-Creation & Virtual Experience Design – Anthony Vade, Experience Architect, FMAV
  • Digital Event Roles: Identifying the Skills You Need For Success for a Virtual Event – Leslie Bailey, Education Manager, PCMA
  • How to Create an Engaging Virtual Event – Alysha Parker, Corporate Marketing Manager, Bizzabo
  • Fundraising in our Virtual Climate – Jenn Glynn, Managing Partner, Meeting Encore Ltd.

Tue 6/2 at 1 p.m. – Digital Media Production on a Shoestring Budget

Hear about the tools and best practices you’ll need to effectively create, shoot, edit, and publish videos and podcasts on a shoestring budget. Learn whether hiring a professional service is a better option than DIY, which technical tools to use for your DIY project, and a strategy for getting your video seen or podcast heard. More info/register.

Host: TechImpact

Presenters:

  • Steve Boland, Managing Partner, Next in Nonprofits
  • Nhu Ngyuen, Senior Multimedia Designer, Warschawski

Tue 6/2 at 2 p.m. – Why You Still Need a Crisis Comms Plan (Association Chat)

Discover why, even if you’ve navigated the Covid-19 crisis relatively unscathed, having a crisis communications plan is necessary & why now is the perfect time to create one. More info/register.

Host: KiKi L’Italien, founder, Amplified Consulting, and Senior Consultant, Tecker International, LLC

Guest: Alex Plaxen, Nifty Method Marketing & Events


Tue 6/2 at 2 p.m. – Virtual is Vital: Event Strategy, Design and Engagement

Listen to two case studies: rapidly converting a face-to-face meeting to a virtual event within 3.5 weeks, and the steps they are taking to use traditional face-to-face experience and event design strategy tools to plan for a hybrid event at the in-person fall conference and the contingency for a virtual-only event. More info/register.

1 CMP credit. Host: PCMA

Presenters:

  • Victoria Fanning, CMP, DES, Sr. Manager of Online Events at the Medical Group Management Association
  • Megan Finnell, CMP, Director, Meetings & Conferences with Medical Group Management Association

Tue 6/2 at 2 p.m. – Setting the Table for a Shift in Event F&B Service

Find out how to reset the table to provide safer, cleaner, and more transparent food and beverage events. Learn how to define duty of care as it applies to food safety and COVID-19, the questions you should be asking about food safety for the front and back of the house, and how social distancing will impact F&B service. More info/register.

Host: MeetingsNet

Presenter: Tracy Stuckrath, CSEP, CMM, CHC, Trainer and Consultant, Thrive! Meetings & Events


Wed 6/3 at 9 a.m. – Case Study: How to Shift an In-Person Conference to Virtual in Just 2 weeks Amid Covid-19

Learn how to quickly assess your resources and put a virtual event plan in place, develop an effective program with human elements to breathe life into your event, and keep attendees engaged long after the virtual conference. More info/register.

Host: ASI

Presenters:

  • Martin Angelin, Performance Improvement Leader, ASI
  • Edward Wendling, Global VP of Marketing, ASI

Wed 6/3 at 12 p.m. – Leading Engagement From The Outside-In

Learn a new definition of association engagement by refocusing engagement to generate real value and placing engagement at the heart of your strategy. Find out how member-centric engagement propels your association to become your members’ indispensable partner. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Elizabeth Weaver Engel, M.A., CAE—Chief Strategist, Spark Consulting, LLC


Wed 6/3 at 12 p.m. – Protecting Your Meetings and Events Budget in Difficult Times – Seven Actions to Take Now

Learn how to measure the return on investment of a major M&E program using a standard ROI calculation. Hear about seven actions you can take now to protect your M&E budget. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenters:

  • Jack J. Phillips, Ph.D, Chairman, ROI Institute, Inc.
  • Patti Phillips, Ph.D, CEO, ROI Institute, Inc
  • Sally Mainprize, Owner and Event Yoda, Iron Peacock Events

Wed 6/3 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Science not stopped by Coronavirus: How a large scientific meeting successfully pivoted to virtual in record time – Silke Fleischer, Chief Executive Officer, Co-Founder, ATIV Software
  • Looking at the Future of Experiential Xvents Post COVID-19 – Erica Taylor Haskins, Partner & Chief Growth Officer, Tinsel Experiential Design
  • Thinking Beyond: Visioning a Future for Special Events Post COVID-19 – Daniela Grafman, Chief Amazement Officer/Partner, Vision Event Co

Wed 6/3 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 6/3 at 1 p.m. – The State of Community Management 2020

Get an inside look at The State of Community Management 2020 report, , the longest-running, and most comprehensive industry report for online community professionals. This webinar will explore top trends and key findings from the 2020 report. More info/register.

Host: The Community Roundtable

Presenters:

  • Rachel Happe, The Community Roundtable
  • Heather McNair, Higher Logic

Wed 6/3 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Thu 6/4 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • From Public Speaker to Virtual Event Host – Ramon Ray, Entrepreneur, Smart Hustle Magazine
  • Adapting to Disruptions with Your Intangible Skills – Nick Borelli, Strategist, Borelli Strategies
  • Future of Meetings in Post-COVID World: Operational Necessities in Evaluating a Venue – Phoenix Porcelli, Global Strategy Director, Convene
  • Post Pandemic Sales Strategies for the Event Industry – Heather Hansen O’Neill, President, Find Your Fire

Thu 6/4 at 1 p.m. – Personalization vs. Control in Email Marketing Content

Learn how best to apply personalization and control in email marketing communications, the pros and cons of each strategy, and what it means to find “an appropriate balance” and how to implement it. More info/register.

Host: rasa.io

Presenters:

  • Jared Loftus, COO of rasa.io
  • Scott Rogerson, CEO of UpContent

Thu 6/4 at 1 p.m. – Taking Your Sponsorship Program Virtual

The COVID-19 pandemic has forced organizations to cancel and postpone live events, or shift to a virtual or hybrid format. In cases of cancelled/postponed events, associations are struggling to find ways to save sponsorship revenue. Learn how to identify new sponsorship opportunities, mitigate sponsorship refunds, and manage sponsor expectations to support sponsor/partner retention. More info/register.

Host: Event Garde

Presenters:

  • Kara Nacarato, Director of Development & Special Initiatives, Event Garde
  • Aaron Wolowiec, CEO & Founder, Event Garde
  • Lindsay Gross (moderator), Director of Facilitation Services, Event Garde

Thu 6/4 at 2 p.m. – 5 Ways to Drive Leads at Virtual Trade Shows

The shift from in-person events to virtual has left those of us who use trade shows to connect with customers and prospects struggling to fill a lead gap in our marketing and sales funnels. Join us to find out how to re-calibrate your strategy to drive leads virtually. More info/register.

Host: Cvent

Presenters:

  • McNeel Keenan, Vice President, Product Management, Cvent
  • Barbara Pavesi, Senior Tradeshow Planner, Cvent

Thu 6/4 at 3 p.m. – Know Your Members! How to Collect and Leverage Member Data

Associations consistently cite better member data as a top priority–for segmentation, communication, products and services, and improving member experience. Learn how to integrate, store, and act on data from multiple sources and platforms your association uses every day. More info/register.

Host: Association Analytics


Thu 6/4 at 3:30 – Accelerating Digital Transformation: How COVID-19 Has Accelerated the Association Need for Digital Event Strategies

The new normal will be to deliver hybrid (in-person and online) and virtual (online-only) events. The need for on-demand consumption, mobile-friendly delivery, and multimedia assets (video, audio, and text) will become necessary if associations are to stay relevant. Hear about “the new normal” for associations and what digital strategies need to be in place to meet these new demands. Then join an open forum on digital transformation and virtual events. 0.75 CAE credit. More info/register.

Host: .orgCommunity

Presenters:

  • Dan Stevens, President of WorkerBee.TV
  • Sherry Budziak, Founder & CEO of .orgSource

Thu 6/4 at 4 p.m. – The Customer Journey: How to Optimize the User Experience to Drive Satisfaction, Retention, and Transactions

Learn about the customer journey and why it’s an important part of the planning process; how to map customer/member journeys through the organization’s multiple digital channels; tech tools to gather data and to understand what the data are telling you; how to identify and eliminate sources of friction that stand in your way of customer success; and how to optimize the journey to increase conversions and revenue. More info/register.

Organizer: Reston/Loudon Idea Swap

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct


Fri 6/5 at 12 p.m. – Virtual Town Hall Discussion: Virtual Meeting Best Practices and Considerations

Hear from an expert and your peers in the association world as they share their expertise on platforms, best attendee experiences, verification of virtual programs, pricing options, and methods of virtual offerings (on-demand, pre-recorded, live). More info/register.

Organizer: ASAE’s Professional Development Section Council

Presenters:

  • Jack Coursen, Director, Professional Development, American Speech-Language-Hearing Association
  • Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®

Fri 6/5 at 12 p.m. – Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies

Learn how senior levels professionals from a hotelier, audio visual technology company, and a design agency are working with planners given the new social distancing and CDC advisements. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenters:

  • Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International
  • Lenny Talarico, CSEP, CH, Director of Sales, BluePrint Studios
  • Ian Seidenberg, CSEP, Director of Event Technologies, Encore Event Technologies
  • Katie Bohrer, CMP, Vice President, Meeting Design & Experience, Associated Luxury Hotels International (ALHI)

Fri 6/5 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Setting the Table for a Shift in Event F&B Service – Tracy Stuckrath, CSEP, CMM, CHC, CEO, thrive! meetings & events
  • WellBeing: Taking Good Care of Yourself and Your Attendees – Rachael Riggs, WellBeing Leader, Maritz Global Events
  • Future-Ready Skills for Meetings – Lori Pugh Marcum, Head of Meeting Innovation, Meeting Professionals International

Tue 6/9 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success


Tue 6/9 at 11 a.m. – How to Develop a Successful New Member Onboarding Campaign through Marketing Automation

Learn what a new member onboarding campaign is and why it’s so important for member retention. Hear about NAES’ transition from physical to digital for new member onboarding, strategies for creating an effective email onboarding program even when you’re pressed for time and resources, how NAES achieved marketing automation success by making use of the tools and systems they already had in place, why segmentation is so important for new member onboarding email campaigns, and the results of NAES’ onboarding campaigns. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

  • Jonathan Cooper, Communications Manager, National Association of Episcopal Schools (NAES)
  • Joanna Pineda, CEO, Matrix Group

Tue 6/9 at 2 p.m. – Connectors Redefined: Integrations Done Right

As SaaS applications continue to grow exponentially, the term “Connector” is frequently used and often misunderstood. Hear about some of the challenges and best practices. Learn that while an iPaaS makes integration development easier, the basics, like requirements gathering, is still critical. More info/register.

Hosts: ReviewMyAMS and Shuffle Exchange


Wed 6/10 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success


Thu 6/11 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success


Fri 6/12 at 1 p.m. – How to Improve Your Association Business Model NOW!

Associations must be able to clearly explain how they create, deliver and capture value for stakeholders in these challenging times. Learn the steps to visually describe your current model and design new ones using the business model canvas. Hear about the nine building blocks of every successful model so you can determine where things must change to better meet member and critical stakeholder needs. More info/register.

Host: Tecker International

Presenters:

  • Michael Anderson, CAE, FASAE, FAUSAE, Senior Consultant, Tecker International LLC
  • KiKi L’Italien, Senior Consultant, Tecker International, LLC

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons image by Lynne Pelzek via Unsplash

The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition.

Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. Already you can hear some constructive criticism if you listen for it. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them.

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals—while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness.

Virtual conference success stories. Jessica Joseph describes how, in two weeks, her team at the National Kidney Foundation turned their annual conference into a virtual conference.

Here’s another one. Steve Cernak at the American Bar Association’s Antitrust Law Section took their conference from in-person to virtual in one month—slackers! Just kidding. It’s exciting to see associations move so quickly.

Virtual conference of the week. Check out the National Speakers Association’s (NSA) virtual conference, but first, read Thom Singer’s post about the new format and watch his video describing what NSA had done to serve its members during the pandemic, such as town halls, webinars, and Fresh Talk Fridays.

Quick hits before we get to the list of this week’s free education:

  • Leading when the plan is no real plan at all. (Kristi Hedges, Forbes)
  • Consider this before you design your next registration form: “I remain amazed (appalled?) at the number of workshop, event, or conference reg forms that still fail to ask even ONE question about what ppl hope to gain from the experience. Not gathering this potential insight limits the effectiveness of design efforts.” (Jeffrey Cufaude on Twitter)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • We’re starting to get North Carolina shrimp again. This simple yet excellent cumin-lime shrimp with ginger recipe doesn’t take long to make once you’ve shelled the shrimp. I added a little shrimp broth and butter to the sauce and served it over rice.
  • Whenever I get fresh local shrimp, I make a broth out of the shells, but this time I got heads too, which takes the broth to a different level of goodness. My usual broth recipe includes celery (which I didn’t have), onion, carrot, garlic, bay leaves, black peppercorns and salt. I freeze it in an ice cube tray and 1- to 3-cup portions so I can grab what I need.
  • I’m playing with shichimi togarashi spice blend these days—a mix of orange peel, black and white toasted sesame seeds, cayenne, ginger, Szechuan pepper and nori. It worked well on pan-fried amberjack fillets.
  • I love this dish: herby pork larb with chile. I added cilantro, mint and basil, plus peanuts instead of jasmine rice powder, and a habanero instead of bird’s eye chile. It went really well with peas and corn sautéed with garlic, curry powder and Aleppo pepper.
  • Another refreshing dish was kohlrabi salad with cilantro and lime. I had a lot of kohlrabi so didn’t need to supplement it with other veggies but next time I might add carrot for color.
  • I wasn’t planning to bake anything last weekend but I had some leftover baked sweet potato so decided to make cinnamon and spice sweet potato bread even though I didn’t have quite enough sweet potato for the recipe. It’s a good recipe, although I did cut back the sugar. Next time, I’ll add pecans.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 5/22 at 1 p.m.* – COVID-19 & Your Chapters/Components: Virtual Idea Swap

It’s safe to say that our support for components (chapters et al) took on a different look this past month. With three months under our belts, let’s look at what’s working, what needs to be changed and what’s next. We’ll use Zoom Breakout rooms to problem-solve the questions you bring. More info/register.

Host: Mariner Management

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 5/22 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/22 at 1 p.m. – Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings

How have event strategies changed in the last 45 days and what does the future hold? These breakouts will feature subject matter experts and include additional speakers who have hands-on experience in each topic area. More info/register.

Host: Cvent


Fri 5/22 at 3 p.m. – Actual Disruption: Part 3 – Members Are Using the LMS, Right? But How?

Hear how associations have changed how they are using their LMS platforms differently to provide value to members since the changes to their models as a result of COVID-19. More info/register.

Hosts: Breezio

Presenters:

  • Liam O’Malley, VP Association Solutions, Blue Sky eLEARN
  • Benjamin Muscolino, CEO, Breezio & AMS Geek
  • Amber Winter, VP Sales and Service, Web Courseworks
  • Jake Toohey, Senior Digital Consultant, Adage Technologies
  • Joe Post, Vice President Strategy, Adage Technologies

Mon 5/25 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/26 at 12 p.m. – Virtual Events: Preparing Your Member Experts for Engaging Sessions

Are you transitioning your Annual Meeting or Conference into a virtual event? Among the many challenges you’ll face is preparing your speakers to present an engaging virtual experience. Learn about preparation tips for technical execution including audio and lighting recommendations, easy engagement activities, communicating to attendees, and content development best practices. More info/register.

Host: WebCourseworks

Presenters:

  • Kiki L’Italien, Senior Consultant at Tecker International and Association Chat host
  • Jon Aleckson, PhD, CEO of Web Courseworks,

Tue 5/26 at 12 p.m. – Coronavirus Dialogue Series: Risk Management Planning

Find out how to identify key contract clauses, such as Force Majeure, cancellation/postponement options and attrition, and leverage them in the era of Covid-19, including creative MOUs; create a matrix to weigh risks and ensure right resources to right size risk, as well as buy-in from stakeholders; and create contingency plans and secure proper insurance coverage for risk. 1 CMP credit. More info/register.

Host: MPI

Presenter: Heather Mason, CEO and Founder, Caspian Agency


Tue 5/26 at 2 p.m. – Value Creation During a Crisis

This project you’re working on, the new business or offering, what sort of value does it create? This is a loaded question but a vital one. That’s our work. It’s what we do: we build organizations and projects that create value. No value, no project. Understanding the levers of value creation gives you a significant unfair advantage. Learn how to use guiding questions to design and build projects that create significant value for the people they seek to serve. Discover useful shortcuts by avoiding false starts and expensive pitfalls. More info.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests: the team from Map Dynamics


Tue 5/26 at 2 p.m. – Best Practices to Accelerate Your Pivot to Virtual Events

Learn how going virtual affects the event planning lifecycle (what stays, what goes, what changes), how to build an engaging virtual event your attendees will love, and how to connect them with each other, and best practices from industry peers for virtual events of all sizes. More info/register.

Host: Smart Meetings

Presenter: McNeel Keenan, Vice President, Product Management, Cvent


Tue 5/26 at 7 p.m. – Grapes & Apps

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail/mocktail of choice and spend an hour with us as we talk about your favorite must have apps! In addition to sharing some of our favorite apps we use personally and professionally, we’ll invite you to bring your favorites as well. More info/register.

Host: Event Garde


Wed 5/27 from 10 a.m. to 5:30 p.m. – WILMI (Women In Leadership Meetings + Incentives) Digital Event

An exclusive conference for executive-level women in the industry—by women, for women—where leading female meetings and incentives buyers and suppliers will join together to virtually network, engage in dialogue on present and future challenges and opportunities, and plan and do business together. More info/register.

Host: Northstar Meetings


Wed 5/27 at 12 p.m. – Coronavirus Dialogue Series: Leading Your Organization, From Any Level, During a Time of Crisis

Hear how to elevate your role, becoming a strategist and consultant within your business organization. Learn how to proactively communicate during the event process with leaders and key stakeholders, and leverage technology to centralize information for the entire organization. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenters:

  • Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International
  • Heather Haigler, Founder, Switch Four | WorkTrip

Wed 5/27 at 12 p.m. – Take Control of your Career in Times of Uncertainty

Just because the world is up-ended doesn’t mean it is time to stop being strategic about your career. Discover the value of focusing on strategic career planning when the work environment and economy are unsettled. Learn how to apply strategic planning principles to your career and teams. Examine the importance of networking, personal leadership and refining your passion. Redefine your value to the organization. Problem-solve strategic career planning pitfalls. More info/register.

Host: Events Industry Council


Wed 5/27 at 12 p.m. – Trade Association Roundtable

The economic impact of the COVID-19 virus and the unprecedented market volatility has left many institutions with questions around daily operations, alternative revenue sources, membership forbearance,  and financial forecasting. Discuss the many issues facing membership-based organizations during these trying times. Graystone Roundtables are invitation-only luncheons where non-profit leaders discuss in a peer discussion format, the issues of the day including capital markets, governance, and current trends. RSVP.

Host: J.K. Meek Group at Graystone Consulting


Wed 5/27 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 5/27 at 1 p.m. – Moving Training and Certification Online in Less Time

Continuing education providers have talked about digital transformation for years. Yet circumstances beyond everyone’s control are now forcing organizations to launch pure online models nearly overnight. Participants expect a modern, engaging certification experience that fully supports their lifelong learning journey. And development teams are rushing to respond.

But under today’s extraordinary circumstances, how can you rapidly build a solution without jeopardizing quality? 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Ashish Rangnekar, CEO and Co-Founder at BenchPrep

Wed 5/27 at 1 p.m. – Designing Events for an Insecure World

We are all navigating what a world beyond virtual events will look like, and while we don’t have all the answers, we will explore together from a variety of perspectives what shape it may take. Discover what health security will mean for events. Explore what new best practices for food and beverage will require. Consider best practices in event and incentive design for results in the “new normal.” 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

  • Tahira Endean, head of events at SITE Global
  • Tracy Stuckrath, owner of Thrive! Meetings and Events
  • Gareth Heyman, owner of MorEvents
  • Jonathan Spero, InHouse Physicians

Wed 5/27 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 5/27 at 1 p.m. – Navigating What’s Next for Event Experience Design

As event professionals across the industry figure out the best path forward, it’s more important than ever to think critically about experience design to foster innovation and better connect with attendees. How can we ensure attendees, sponsors, and stakeholders feel confident to participate and engage with one another? What will be the right mix between online and offline experiences? What does networking look like in a post-pandemic world? More info/register.

Host: Skift

Presenter: Mubarak Al Shamsi, Director of Abu Dhabi Convention & Exhibition Bureau


Wed 5/27 at 2 p.m. – Creating Value for Community Members in Times of Crisis

Hear from three Higher Logic customers who are creating indispensable connections for their members and customers during the COVID-19 crisis. They’ll share lessons learned and strategies for adapting during this time. Find out how they are adapting to meet changing customer and member needs, how they’re using virtual events to provide value, and how their community is enabling important conversations. More info/register.

Host: Higher Logic

Presenters:

  • Christina Howell, Community Manager, Data Science & Business Analytics, IBM Hybrid Cloud Marketing
  • Pam Rosenberg, Director of Education & Certification, American Society of Plumbing Engineers (ASPE)
  • Jill Koronkiewicz, Director, Global Engagement, Association of Corporate Travel Executives (ACTE)
  • Annie Moncure (moderator), Community Manager, Higher Logic

Wed 5/27 at 2 p.m. – Recover and Rebuild: Preparing for Post-Coronavirus Meetings

Learn the critical building blocks to recover, rebuild, and revitalize your first post-pandemic event using a customized risk-management playbook adaptable for any event, location, or complexity. Understand how to conduct a “Learning Look Back” pandemic recovery process. Learn how to apply the four duty-of-care standards to the re-building process. Review the six critical stages for your risk-management playbook. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Brenda Rivers, JD, HMCC, CIS, President, SAFE LLC, Sound Advice for Events


Thu 5/28 at 10 a.m. – COVID-19: Use Your Event Data to Get Fit for the Future

Whether you’re running virtual, hybrid or physical events, event data is critical in helping you understand exactly what happened at your event and how you can improve things in the future. Find out how ‘getting your data fit’ now can help your events in the future, how to collect valuable event data, put together an effective data management strategy, and address your top data management challenges. More info/register.

Host: Eventsforce


Thu 5/28 at 12 p.m. – The Business of Certification in an Unpredictable World

This is the place to get planning tools and practical ideas and to hear insights and solutions from certifiers dealing with the same challenges. In this conversation, we’ll focus on transitioning from F2F to online exam development meetings, using what we’ve learned thus far during the crisis to better prepare for the uncertain times still ahead of us, and the challenges and opportunities created by the job displacement crisis. More info/register.

Host: Knapp & Associates International

Facilitators:

  • Lenora G. Knapp, PhD, President, Knapp & Associates International.
  • Jennifer Naughton, MEd, CAE, SPHR, Founder, Naughton Consulting
  • Mark Franco, JD, Associate, Whiteford, Taylor & Preston

Thu 5/28 at 12 p.m. – Creating Your Association Leadership Path

We’ve seen leaders emerge in turbulent times such as within the current COVID-19 environment, as well as in calmer waters. Hear about the elements contributing to becoming a successful association leader. Whether you are just starting out in your association management career or are a seasoned veteran, this virtual workshop will discuss insights, opportunities and best practices to help you smoothly navigate your career. CAE credit. More info/register.

Organizer: ASAE Greater Washington/National Capital Community

Presenter: Vivian Abalama, IOM, CAE, Director, Managed Societies, International Anesthesia Research Society


Thu 5/28 at 12 p.m. – Coronavirus Dialogue Series: No Time Like the Present…Taking Your Meetings Virtual

Explore the fundamentals of planning and delivering a live virtual meeting. We provide specific tools to help planners and event professionals assess their current needs, determine the best technology, and explore the most effective creative and production. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Chris Chambers, CEO, MJM


Thu 5/28 at 1 p.m. – The State of Virtual Conferences 2020

Hear the top findings from Tagoras’s fresh-off-the-presses report on the state of virtual conferences, based on a survey of a broad range of organizations and including data on COVID-19 driving adoption of virtual conferences. Whether you’re a virtual conference veteran or being forced to pivot quickly, this session will help you understand the current state of virtual conferences. 1 CAE credit. More info/register.

Host: Tagoras/Leading Learning

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning


Thu 5/28 at 1 p.m. – ASAE Member Info: How to Obtain your CAE Certification

More info/register.

Host: ASAE


Thu 5/28 at 1 p.m. – Global Partnerships in the COVID-19 Era

At the same time associations are experiencing unprecedented challenges due to COVID-19, members have never needed their associations more. This webinar features association leaders and consultants sharing their successful partnership experiences, thoughts on how associations should approach the post-COVID-19 landscape, and ideas for creating more innovative, sustainable, and satisfying partnerships to advance their global missions. More info/register.

Host: ASAE International Associations Advisory Council

Presenters:

  • Steven Basart, Kellen
  • Joanne Joham, International Congress and Convention Association
  • Şirin Köprücü, StrategicStraits, Inc.
  • Magdalena Mook, International Coach Federation
  • Tommy Goodwin (moderator), Project Management Institute

Thu 5/28 at 1 p.m. – ForesightWorks Live: The Shifting Environment for Content

Even before the coronavirus, associations were being challenged to create content strategies that delivered content to members at the point of need. Hear three associations discuss their approaches to content strategy, how they apply data to connect with audiences, and the shifts they are planning for the future. 1 CAE credit. More info/register.

Host: ASAE


Thu 5/28 at 1 p.m. – How Much Does an AMS Really Cost?

Learn what goes into various AMS pricing structures, how to control the costs of a new AMS, and how to determine the true total cost of ownership. More info/register.

Hosts: ReviewMyAMS and Community Brands

Presenters: Dawn VanDamme and Houman Adabi, Enterprise AMS Solutions, Community Brands


Thu 5/28 at 1 p.m. – Make Your Virtual Event More Interesting Than What’s Inside the Refrigerator

Moving to a virtual conference, you can still deliver an engaging experience to your attendees, complete with opportunities to interact with presenters, network with peers, and even get the competitive spirit going with scavenger hunts. Hear ideas on how to keep your audience engaged throughout the conference, not sneaking away to the fridge for a snack. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Heather McNair, Chief Community Officer, Higher Logic


Thu 5/28 at 2 p.m. – The Expert’s Guide to Growing Member Engagement and Revenue With an Online Career Center

Your members are looking to your association to provide them with benefits that help them advance their careers or to find new jobs (now more than ever). Learn the strategies you can implement to serve your members in new ways that go beyond job postings to create an engaged membership and help your association grow non-dues revenue. More info/register.

Host: ProTech Services

Presenter: Web Scribble’s Director of Marketing, Dawn DiLorenzo


Thu 5/28 at 2 p.m. – Restructuring Your Marketing + Event Program on a Lean Budget

Marketers and event professionals around the world are tightening their budgets, scrutinizing every single expenditure, and asking themselves when in-person events will happen again and what will they look like. Having processes in place to understand your total event program and its impact on your business will help you make smart business today, and in the near future. More info/register.

Host: Cvent

Presenters:

  • Jessie Johnson, Research Director at Forrester
  • Stacey Fontenot, Vice President of Marketing, Cvent

Thu 5/28 at 3 p.m. – The Association Revenue Recovery Plan

There has never been a greater imperative for associations to reimagine the fundamentals of their economic model. The primary drivers of your organizational revenue—membership and live events—are being threatened. A swift, strategic, and decisive approach is required to mitigate loss and potentially increase revenue over the next 24 months. The old formula will no longer work. Explore options for getting to the other side of the revenue chasm. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Don Neal, founder and CEO, 360 Live Media
  • Chris Busky, CAE, CEO, Infectious Diseases Society of America
  • Richard Hunt, president and CEO, Consumer Bankers Association

Thu 5/28 at 3 p.m. – Virtual Board Meetings

Hear from association executives on how they are adjusting to the reality of virtual board meetings, using the current situation to develop best practices for change management, optimizing business operations, and presenting interactive, visual board reports. More info/register.

Host: Association Analytics


Thu 5/28 at 3:30 p.m. – Getting America Safely Back To Work

Hear how the American College of Occupational and Environmental Medicine (ACOEM) is preparing for their employees to safely return to work. OEM physicians have special training and expertise in return-to-work procedures including those issues that pertain to epidemiology and testing procedures needed for addressing communicable diseases. Learn about what work modifications are needed, what is essential vs. non-essential, and more. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Bill Bruce, CEO, American College of Occupational and Environmental Medicine


Fri 5/29 at 12 p.m. – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times

Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Acquire “mind tools” for boosting focus, productivity, and momentum in any environment. More info/register.

Host: MPI

Presenter: Tim Schurr, Schurr Success, Inc.


Fri 5/29 at 1 p.m. – Agile Analytics for Associations

Hear how two associations responded to 2020 challenges by looking at member data in fresh new ways. The American Institute of Aeronautics and Astronautics used agile analytics to forecast positive cases among member types and make decisions regarding renewal options. The American Association of Justice cross-referenced new membership trends and product purchases from their vast library to create highly-targeted product bundles. See how agile analytics can help guide your 2020 decisions. More info/register.

Host: Gravitate Solutions

Presenters:

  • Danielle Deane, Membership Manager, American Institute of Aeronautics and Astronautics
  • Lacy Packard, MPM, Director of Information Technology, The American Association of Justice

Thu 6/4 at 1 p.m. – Taking Your Sponsorship Program Virtual

The COVID-19 pandemic has forced organizations to cancel and postpone live events, or shift to a virtual or hybrid format. In cases of cancelled/postponed events, associations are struggling to find ways to save sponsorship revenue. Learn how to identify new sponsorship opportunities, mitigate sponsorship refunds, and manage sponsor expectations to support sponsor/partner retention. More info/register.

Host: Event Garde

Presenters:

  • Kara Nacarato, Director of Development & Special Initiatives, Event Garde
  • Aaron Wolowiec, CEO & Founder, Event Garde\
  • Lindsay Gross (moderator), Director of Facilitation Services, Event Garde

Thu 6/4 at 3:30 – Accelerating Digital Transformation: How COVID-19 has Accelerated the Association Need for Digital Event Strategies

The new normal will be to deliver hybrid (in-person and online) and virtual (online-only) events. The need for on-demand consumption, mobile-friendly delivery, and multimedia assets (video, audio, and text) will become necessary if associations are to stay relevant. Hear about “the new normal” for associations and what digital strategies need to be in place to meet these new demands. Then join an open forum on digital transformation and virtual events. 0.75 CAE credit. More info/register.

Host: .orgCommunity

Presenters:

  • Dan Stevens, President of WorkerBee.TV
  • Sherry Budziak, Founder & CEO of .orgSource

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. Specific questions about the impact of the coronavirus have been added. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Bravo.

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly, says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment.

Chapter sponsorships. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors.

Virtual event sponsors and exhibitors. MemberSuite describes how to show virtual event ROI to sponsors and exhibitors by creating opportunities for them to achieve their marketing goals: increasing brand awareness, providing thought leadership, showcasing their products, and developing and deepening relationships.

Virtual conference success story. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now. If you know of a good one to share, please let me know. In this video, Oscar Larson from the American Association of Geographers tells their virtual conference success story with a guest appearance from Reggie Henry who talks about ASAE’s virtual MMC Conference.

Virtual conference of the week. If you’re planning a virtual conference, check out the Learning & Development Conference, especially their 6-week “learn in the workflow” experience and Making a Case page.

Quick hits before we get to the list of this week’s free education:

  • What are you most excited to do when the pandemic ends? Patrick Dorsey at Impexium asked a bunch of us that question. You can start with Part 3 and find links to the other posts there. (Impexium)
  • Airstream’s Portable Park goes to Yellowstone. (Airstream)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • Highlight of the week (non-pasta department): soft shell crabs—yes they’re here!—dredged in flour and pan-fried in butter, then doused with lemon. I had a few Pirate Pearls oysters beforehand, scarfed down the rest on Saturday afternoon.
  • One of my fish nights featured pan-seared blueline tilefish in a white wine tomato basil sauce—very timely because my young basil plants needed pruning. On the side, roasted potatoes tossed with sage pesto.
  • I had high hopes for this sheet pan gnocchi with asparagus, leeks and peas recipe, but I messed up. I followed the advice in the comments and didn’t cook my shelf-stable gnocchi (I was lazy). If I had boiled it first, it probably would have been soft inside and crunchy outside instead of chewy. Otherwise, we liked this dish, although I used red onion instead of leeks, skipped the shallots, and added only dill pesto (which has parmesan in it) and lemon zest. Got to do what you got to do.
  • Strawberry season is on full blast right now. Made some strawberry margaritas on Saturday—a strange accompaniment to oysters on the half shell. Sunday morning, I baked these fantastic strawberry scones to have with our breakfast frittata and leftover potatoes.
  • Ok, the real highlight of the week was smoked gouda carbonara. Yes, you read that right. Travesty? Not in this house. Oh my, it was really good. I added onion and parsley to the recipe. Pasta is my happy place.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 5/15 at 12 p.m.* – Preparing Your Office and Employees for Returning to the Workplace

This session will review key questions you need to be asking now to craft a successful return-to-work plan. You’ll gain insights gleaned from what’s working across the Cushman & Wakefield commercial real estate portfolio as well as how the American Physical Therapy Association is positioning its return-to-work protocols. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Antonia Cardone, Americas Lead of Total Workplace, Cushman & Wakefield
  • Mandy Frohlich, chief operating officer and executive vice president, strategic affairs, American Physical Therapy Association

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 5/15 at 1 p.m. – Adapting to Thrive: Navigating the Choppy Waters of Crisis

The gaps in your leadership styles, your business model, and your governance structures are never more apparent than when a crisis hits. Yet many boards of directors and leadership teams find it challenging during a crisis to shift their focus from reacting to adapting for a new environment, and planning for longer term sustainability and risk management. Hear about a strategic approach to governance despite disruptions, membership strategies that optimize cash flow, diversifying revenue streams including virtual events, and what to consider as you lead in “the new normal.”

More info/register.

Hosts: Canadian Nonprofit Academy and Go to Market Impact

Presenters:

  • Christina Becker, founder of the Canadian Nonprofit Academy and Vice President at Becker Associates
  • Susan Schramm, founder of Go to Market Impact LLC

Fri 5/15 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/15 at 1 p.m. – Healthy By Association Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeing are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So, take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 5/15 at 2 p.m. – The Cvent Source: Group Business Insights

This series of webinars is based on proprietary data from the Cvent Supplier Network (CSN), overall meetings and events trends, and observations from proven third-party experts in the hospitality space. Join us for a monthly look at planning for the industry’s restart. More info/register.

Host: Cvent

Presenter: Jeffrey Emenecker, Senior Director, Analytics, Cvent


Mon 5/18 at 12 p.m. – Market Transformation Series: Life Sciences Meetings

Discuss the effects of the Coronavirus on planning medical/life science meetings in the future and how we might weather the storm. Topics covered include: the status of medical meetings in the U.S and Europe, changing regulations as a result of the pandemic, virtual meetings and the rapid release of new technology, legal disclaimers and new Force Majeure language, and the new HCP experience. More info/register.

Host: Event Leadership Institute


Mon 5/18 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/19 from 9 a.m. to 3 p.m. – The Virtual Community Expo

Communities are important. They help us learn, grow, share and most importantly, connect—which is especially important during these difficult times. But creating great communities that serve this purpose, or any purpose, can be difficult to perfect, even for the seasoned Community Manager or enterprise organization. hear from 30+ speakers on all things that matter in the community space. More info/register.

Host: Vanilla Forums


Tue 5/19 from 11 a.m. onward – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


Tue 5/19 at 12 p.m. – How to Keep Your Corporate Partners Engaged: Calls, Meetings, Fulfillment Reports (Partnership Professionals Network Idea Exchange)

We often hear from corporate partners that they feel disengaged from the associations they sponsor. One corporate partner said, “It’s like the association goes dark between conferences.” Engagement can be an even greater challenge during the pandemic. Participate in this Partnership Professionals Network discussion and strategy session on how to keep your corporate partners engaged. More info/register.

Host: Partnership Professionals Network


Tue 5/19 at 1 p.m. – Advocacy from Afar: 6 Takeaways for Advocacy and Conference Programs during (and after!) COVID-19

The COVID-19 outbreak cancelled annual conferences and fly-in plans for many associations. As a result, associations are turning to virtual and remote options to facilitate engagement among their members and with policymakers. At associations pivot to virtual advocacy, what tactics should they leverage? What new technologies can they employ? Can they still involve vendors and generate non-dues revenue with virtual fly-ins and conferences? Find out the answers to these questions and more in this webinar featuring association advocacy and event experts sharing their experiences helping associations advance their priorities while traditional fly-ins, conferences and face-to-face meetings are impossible. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Kristin St. John, Deputy Director, National Association of Community Health Center
  • David Lusk, Founder, Key Advocacy
  • Matthew Zablud, Partner, Beekeeper Group
  • Bridgid Myers, Principal, Forward Events Group

Tue 5/19 at 1 p.m. – Restarting Business in a COVID-19 World

Whether you’re a business leader or an employee, you may be feeling overwhelmed by all the factors you must take into consideration to create a safe working environment for all. Learn how to create a relaunch plan, prepare for health and safety precautions, and modify your business model or offerings for success. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO of Event Garde
  • Rob McCarty, CEO of The Image Shoppe

Tue 5/19 at 1 p.m. – Online Survey Tools and Techniques

Learn about the tools and best practices for designing a reputable online survey, recruiting participants, and analyzing the data. More info/register.

Host: Idealware

Presenter: Julia Vallera, Technology and Instructional Design Consultant


Tue 5/19 at 2 p.m. – Stay Resilient: You Can Do Anything For a Year

Now is the perfect time for you to prove to yourself how resilient you can be. Show the world that you can rise above any challenge. Learn from how to FACE this situation, or any obstacle head on with flexibility, acceptance, calm, and empathy. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Bart Berkey


Tue 5/19 at 2 p.m. – Best Practices to Accelerate Your Pivot to Virtual Events

Learn how going virtual affects the event planning lifecycle (what stays, what goes, what changes), how to build an engaging virtual event your attendees will love, and how to connect them with each other, and best practices from industry peers for virtual events of all sizes. More info/register.

Host: Cvent


Tue 5/19 at 2 p.m. – Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings

How have event strategies changed in the last 45 days and what does the future hold? A panel of Cvent senior leaders will offer their perspectives on the “new normal” and their outlook on the months ahead. Help fuel the conversation by providing topic recommendations during event registration. More info/register.

Host: Cvent


Tue 5/19 at 5 p.m. – The Shift to Virtual During and After COVID-19: A Young Professionals Dialogue

During the pandemic, many millennials are finally seeing work meet their expectations. The transition to remote work has forced stronger professional relationships, an adaptive culture, increased flexibility, more innovation, and enhanced technology and professional development. Are you a young professional pondering these same ideas and curious at what the future holds? Hear from a panel of your peers coping with COVID-19 and how they are forging ahead. More info/register.

Host: ASAE

  • Nate Wambold, CMP, director of meetings and conferences, American Anthropological Association
  • Lori Granich, MBA, RDN, CAE, director of lifelong learning and engagement, Academy of Nutrition and Dietetics
  • Sara Bustard, membership director, Alpha Omega International Dental Fraternity
  • Greg Melia, CAE, CEO, Customer Experience Professionals Association
  • Thomas Cote, MBA, CAE (moderator), executive director, Capitol Hill Management Services; chair, ASAE Young Professionals Advisory Committee

Wed 5/20 from 9 a.m. to 3 p.m. – The Virtual Community Expo

Communities are important. They help us learn, grow, share and most importantly, connect—which is especially important during these difficult times. But creating great communities that serve this purpose, or any purpose, can be difficult to perfect, even for the seasoned Community Manager or enterprise organization. hear from 30+ speakers on all things that matter in the community space. More info/register.

Host: Vanilla Forums


Wed 5/20 from 11 a.m. onward – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


Wed 5/20 at 12 p.m. – Work From Home Revolution

Learn invaluable productivity tips to successfully work from home. For those who want to continue to WFH post COVID-19, hear how to position it to the Powers That Be. Get a taste of what the physical and virtual fusion will look like 10 years from now. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Marc Saltzman, Technology Evangelist, Marc Saltzman EnterTech Services, Inc.


Wed 5/20 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 5/20 at 12:30 p.m. – UBIT: The Tax Consequences of Revenue Generating Activities for Your Nonprofit

Learn how your nonprofit’s revenue-generating activities could give rise to unrelated business income tax (UBIT) obligations, and how to minimize that risk. The presentation will cover corporate sponsorships, advertising, licensing arrangements, endorsements and royalties, and cause-related marketing, among other subjects. More info/register.

Host: Venable LLP

Presenters:

  • George Constantine, Partner, Nonprofit Organizations Group, Venable LLP
  • Anne Gerson, Counsel, Nonprofit Organizations Group, Venable LLP

Wed 5/20 at 1 p.m. – Adapt Your Marketing

We know from the Great Recession that the marketing/communications function becomes essential as associations work to engage and support members through times of crisis. As a crisis evolves, however, the expectations of stakeholders change rapidly. Are you adapting your strategies, tactics and messages to keep pace? Hear how you can apply the speakers’ approaches and lessons learned to your association. More info/register.

Host: McKinley Advisors

Presenters:

  • Loretta Cranbourne, CAE,Managing Director of ASCE
  • Ron Rosenbaum, Chief Global Marketing & Business Development Officer of ASIS International
  • Tracy Talbot, Senior Vice President of Marketing Solutions, McKinley Advisors

Wed 5/20 at 1 p.m. – Marketing Your Virtual Event: #ExpoChat on Twitter

More info.


Wed 5/20 at 1 p.m. – Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings

How have event strategies changed in the last 45 days and what does the future hold? These breakouts will feature subject matter experts and include additional speakers who have hands-on experience in each topic area. More info/register.

Host: Cvent


Wed 5/20 at 1 p.m. – What Do Nonprofits Need From Their Tech Leaders?

Technology leaders at nonprofit organizations come in all sorts and job descriptions, according to the resources and the needs of the organizations they serve. Some organizations have a CIO, others an IT Director, and sometimes a Finance, Operations, Administrative, or Programs executive or manager takes on the technology leadership role. But what do nonprofits need from their tech leaders? Hear about the indispensable qualities or capabilities that all tech leaders should have, regardless of what they otherwise do. More info/register.

Host: Community IT

Presenters: Peter Mirus and David Deal, co-founders, Build Consulting


Wed 5/20 at 2 p.m. – Shifting Your Events Online During COVID-19

Learn how, in a short amount of time, two organizations shifted their in-person events to an online format during the coronavirus (COVID-19) crisis. Find out how they determined the purpose of events, evaluated different scenarios, selected an online platform, leveraged their talents, and delivered successful events. Hear how they managed these programmatic changes and what lessons they learned throughout the process. More info/register.

Host: GrantSpace

Presenters:

  • Taina Sanon,Membership Director,Nonprofit New York
  • Alexa Salame,Learning and Resources Manager,Nonprofit New York
  • Chris Bunting,Curriculum Design Manager,Candid

Wed 5/20 at 2:30 p.m. – Leading with Our Values: Diversity, Equity and Inclusion (DEI) During and Beyond COVID-19

The COVID-19 pandemic is a global event, but it is not impacting every population or community in the same way. Inequitable access to healthcare, childcare and other services means not everyone is in the same state of emergency. Throughout history, disease outbreaks have highlighted structural inequities based on race, ethnicity, ability, socio-economic status and other social identities. What does that mean for Diversity, Equity and Inclusion in our institutions? What does it look like to lead with our values? More info/register.

Host: Event Garde

Presenters:

  • Krista Rowe, CTF, Event Garde’s Director of Diversity, Equity, Inclusion
  • James Bell III, DSW-C, MSW, State Assistant Administrator, Michigan Dept. of Health and Human Services
  • Aaron Wolowiec (moderator), CEO & Founder, Event Garde

Thu 5/21 from 9 a.m. to 3 p.m. – The Virtual Community Expo

Communities are important. They help us learn, grow, share and most importantly, connect—which is especially important during these difficult times. But creating great communities that serve this purpose, or any purpose, can be difficult to perfect, even for the seasoned Community Manager or enterprise organization. hear from 30+ speakers on all things that matter in the community space. More info/register.

Host: Vanilla Forums


Thu 5/21 from 11 a.m. to 3 p.m. – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


Thu 5/21 at 12 p.m. – Pivoting from Paralyzed to Productive: Taking Control of Your Narrative and Rewriting Your Reality

You may be experiencing a variety of financial, mental and emotional hardships that you have never navigated before. Feeling lost or even paralyzed is completely normal, but it’s important to recognize that there is a unique opportunity to have the most tremendous professional and personal comeback you could have ever imagined. Great things never come from your comfort zone. Learn how to practice a servanthood sales strategy, rebrand your professional persona, and accomplish your goals, one day at a time. 1 CMP credit. More info/register.

Host: MPI

Presenter: Courtney Stanley, Keynote Speaker, Podcaster & Career Coach, CS Consulting


Thu 5/21 at 1 p.m. – What Two Years of Technology Assessments Reveal About Association IT

Find out about the five top areas for improvement in the technology domains of data, digital, infrastructure, and management. More info/register.

Host: DelCor Technology Solutions

Presenters: Mike Guerrieri and Dan Lautman, DelCor Technology Solutions


Thu 5/21 at 1 p.m. – Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings

How have event strategies changed in the last 45 days and what does the future hold? These breakouts will feature subject matter experts and include additional speakers who have hands-on experience in each topic area. More info/register.

Host: Cvent


Thu 5/21 at 1 p.m. – Website Trends: Digital Is Now Your Primary Channel – Are You Prepared?

Over the past few weeks, digital platforms have become the primary communication tool for most organizations. One can only assume that for the foreseeable future, this is our new normal. Find out how the digital landscape is changing based on recent events, what your member’s expectations are of a web experience, what incremental changes will drive action around advocacy, events and registration, and how you should reset your strategic vision for the rest of 2020 and plan for 2021. More info/register.

Host: Accella

Presenters:

  • Mike Sanoff, Sr Director of Marketing, American Hotel & Lodging Association
  • Alyssa Hulka, VP of Digital Strategy, Accella

Thu 5/21 at 1 p.m. – Nonprofit Data for Beginners: Making Use of Your Data

A three-week course designed to help you ask the right questions, find the data you need, and use your data to strengthen your organization. Simply collecting data is not enough. In the final session, we will discuss the various ways you will need to manage and use the data you’ve collected. We’ll consider the logistics of entering, storing, and maintaining your data. We’ll also look at how to develop an action plan that ensures your data program is useful and sustainable. More info/register.

Host: Idealware

Presenter: Eric Leland, Founder and Director of FivePaths


Thu 5/21 at 2 p.m. – Drive Member Engagement & Revenue by Marketing Your Career Center (post COVID-19)

Learn how the National Council for Behavioral Health successfully pivoted from their annual live event in which thousands of members look forward to receiving their physical recruitment guide to marketing it totally digitally, all while maintaining a positive return on investment. 1 CAE credit. More info/register.

Host: Web Scribble

Presenters:

  • Nicholas Thomas, Director, Content Marketing at National Council for Behavioral Health
  • Dawn DiLorenzo, Director of Marketing, Web Scribble
  • Gretchen Fisk, Senior Customer Success Manager, Web Scribble

Thu 5/21 at 3 p.m. – Short Term Strategy and Performance Measurement

Join us for a discussion with executives on performance management and how our current situation has created short term challenges and strategic adjustments. We will discuss key metrics to measure over the next 6 months and their considerations on the broader outlook of the business. More info/register.

Host: Association Analytics


Thu 5/21 at 3:30 p.m. – Leading Through Crisis and Uncertainty: A CEO Dialogue

This CEO dialogue will include real-life examples of leading through a variety of crises and examine key topics, including managing through uncertainty and rebuilding afterward. Both business and personal considerations will be explored. In conversation among peers, hear others’ experiences and explore strategies that you can use as you lead your association through the current health and economic crisis. More info/register.

Host: ASAE

Presenters:

  • Brad Dean, president and CEO, Discover Puerto Rico
  • Abe Eshkenazi, CSCP, CPA, CAE, chief executive officer, Association for Supply Chain Management
  • Stefanie Reeves, FASAE, CAE, executive director, Maryland Psychological Association
  • Susan Robertson, CAE (moderator), president and CEO, ASAE: The Center for Association Leadership

Thu 5/21 at 3:30 p.m. – The Impact of a Low Touch Economy on Associations – What is Your Strategy in the New World?

We are seeing the impact the pandemic is having on the economy and have conducted several focus groups since March to get perspectives on the longer term impact this will have on associations. Hear the outcome of this research as well as a perspective on the longer term impact beyond the current pandemic and how to navigate it. The discussion will focus on expected behavioral shifts and which innovation opportunities they will bring as well as the base case economic scenarios and strategies for you to adopt. 0.5 credit. More info/register.

Host: .orgCommunity

Presenters: Sherry Budziak, Founder & CEO, and Sharon Rice, Managing Director, Business Strategy, .orgCommunity


Thu 5/21 at 4 p.m. – Everything Ethics

Learn about ethical requirements that apply to association executives. Find out what should be included in an association’s Code of Ethics and look at best practices for successful operations. Review the policies and procedures that are often used by the most high-functioning associations, including the benefits of having an ethics committee. Explore ways to measure effectiveness and evaluate compliance with internal and external ethical requirements. More info/register.

Host: Mid-Atlantic Society of Association Executives

Presenters: Kayci Petenko, Esq. and Noel Fleming, Esq., Fleming Petenko Law


Fri 5/22 at 1 p.m. – Virtual Idea Swap: Chapters in the COVID-19 Era

It’s safe to say that our support for components (chapters et al) took on a different look this past month. With three months under our belts, let’s look at what’s working, what needs to be changed and what’s next. We’ll use Zoom Breakout rooms to problem-solve the questions you bring. Come with your virtual sleeves rolled up. More info/register.

Host: Mariner Management


Fri 5/22 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/22 at 1 p.m. – Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings

How have event strategies changed in the last 45 days and what does the future hold? These breakouts will feature subject matter experts and include additional speakers who have hands-on experience in each topic area. More info/register.

Host: Cvent


Wed 5/27 at 1 p.m. – Moving Training and Certification Online in Less Time

Continuing education providers have talked about digital transformation for years. Yet circumstances beyond everyone’s control are now forcing organizations to launch pure online models nearly overnight. Participants expect a modern, engaging certification experience that fully supports their lifelong learning journey. And development teams are rushing to respond.

But under today’s extraordinary circumstances, how can you rapidly build a solution without jeopardizing quality? 1 CAE credit. More info/register.

Host: Talented Learning

Presenters:

  • John Leh, CEO and Lead Analyst at Talented Learning
  • Ashish Rangnekar, CEO and Co-Founder at BenchPrep

Thu 5/28 at 1 p.m. – Global partnerships in the COVID-19 era

At the same time associations are experiencing unprecedented challenges due to COVID-19, members have never needed their associations more. This webinar features association leaders and consultants sharing their successful partnership experiences, thoughts on how associations should approach the post-COVID-19 landscape, and ideas for creating more innovative, sustainable, and satisfying partnerships to advance their global missions. More info/register.

Host: ASAE International Associations Advisory Council

Presenters:

  • Steven Basart, Kellen
  • Joanne Joham, International Congress and Convention Association
  • Şirin Köprücü, StrategicStraits, Inc.
  • Magdalena Mook, International Coach Federation
  • Tommy Goodwin (moderator), Project Management Institute

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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UPDATED 5-11-20… look for “NEW” in front of date

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Chapter virtual events. Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events, design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team.

Student/fraternal chapters. Will college students return to campus this fall? Who knows! If you have student chapters, WBT Systems shares some ideas for creating a virtual fraternal or student chapter experience.

Engaging virtual events. I just now left the Non Dues-A-Palooza virtual happy hour to finish writing this post (dedication!) and I can tell you, NDP Live was not a boring online event. However, if you’re planning a virtual event, Jess Sousa explains why online events are (usually) boring and how to make them better.

Virtual conference networking. One of the reasons NDP Live was an effective learning experience is because participants had a chance during the breakout sessions and post-event happy hour to share ideas. A critical component of any digital learning experience is connecting with others. In their most recent post, MemberSuite describes options for attendee networking at virtual events. Some may only apply to virtual campus platforms, but others make sense on any online platform.

Digital learning experiments. Associations now have permission to play with digital experimentation so take advantage, but keep this advice from Lowell Aplebaum, CAE, in mind: “If you want your digital learning experiences to stand out, they have to embrace adult learning approaches—specifically they have to be virtual-experiential and interactive.” Exactly.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off or lost their business—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • A parody screensaver for anxious times. (Zooooom.us)
  • Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. (Yeti)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • Make a sauce, pesto or other condiment-type-thing once, then bring it back for encore performances, like striped mullet with chermoula or turmeric sauce. Or flounder with dill pesto—the pesto is returning tonight as an accompaniment for sautéed soft shell crabs, not that they need anything.
  • Let’s get something straight, I’ve always liked making bread, I’m not a pandemic-Johnettey-come-lately bread baker, although I encourage that trend and welcome all of you to our fold. This weekend we demolished a loaf of buttermilk honey bread, a recipe from The Bread Bible by Beth Hensperger, which is on sale for only $2.99 right now—Kindle version. And, thank god, I just learned today that my yeast order from King Arthur is on its way. Phew.
  • I dug out a bunch of wild salmon fillets from the deeps of our chest freezer to make salmon and bok choy green coconut curry—made mine with pac choi, a bok choy cousin. Dang, it was good, especially over the frozen cauliflower rice I forgot I had.
  • Sautéed greens are usually on our menu once a week. This week, the mix included kale, radish greens, turnip greens and green cabbage, along with bacon, spring onions, carrot, jalapeno, orange bell pepper, dried apricots and sliced almonds.
  • The highlight of the week might have been a cocktail, although the curry was right up there: retox cocktail featuring muddled jalapeño slices, maple syrup, lime juice (instead of lemon) and reposado tequila. On the side, Hickory Grove cheese from Chapel Hill Creamery was a nice balancing act to the tart heat.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 5/8 at 12 p.m.* – Meeting Executive Re-Think Tank on Lessons Learned & Continued Impact

Join a virtual roundtable to debrief, debate and discuss COVID-19’s impact on our businesses, events, teams, and the overall meeting and events industry. In a moderated, peer discussion format we will focus on lessons learned and what we see happening in the months ahead. Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. More info/register.

Host: MPI

Presenters:

  • Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
  • Tyra W. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 5/8 at 1 p.m. – Short-Term Pivots, Long-Term Implications: Navigating the Path to the New Normal

The situation created by the spread of the coronavirus and COVID-19 has made it necessary for most of us to re-think our learning businesses and make rapid, often difficult decisions to get by in the short term. The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. So, we hope you will come prepared to share what you are doing and your perspective on the future. More info/register.

Host: Leading Learning

Presenters:

  • Celisa Steele and Jeff Cobb, co-founders of Tagoras and Leading Learning
  • Mona Johnson, MBA, CAE, managing director, SRNT University, Society for Research on Nicotine and Tobacco (SRNT)
  • Jack Coursen, director, ASHA Professional Development, American Speech-Language-Hearing Association (ASHA)
  • Maddie Grant, culture designer and digital strategist at Human Workplaces

Fri 5/8 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/8 at 1 p.m. – Healthy By Association Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeing are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So, take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 5/8 at 2 p.m. – The Impact of COVID-19 on Small Staff Associations: A CEO Dialogue

The COVID-19 pandemic has created significant financial and workforce challenges, meeting cancellations, and planning disruptions for all associations. The impact on small-staff associations is magnified by their leaner resources, smaller budgets, and limited ability to pivot in the face of turbulence. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. More info/register.

Host: ASAE

Presenters:

  • Kerwin Brown, CAE, president and CEO, Bakery Equipment Manufacturers and Allieds
  • Janice Crampton, CAEP, executive director/CEO, Association of Independent School Admission Professionals
  • Tara Puckey, chief staff officer, Radio Television Digital News Association
  • Steven Stout, FASAE, CAE, executive director, Texas Society of Association Executives
  • Keith Skillman, CAE (moderator), senior research and content advisor, ASAE: The Center for Association Leadership

Mon 5/11 at 12 p.m. – Secrets to Work/Life Balance for the Working Mom

We all have responsibilities, whether caring for children or elderly parents or pursuing personal interests, activities, or hobbies. Some of us are in the “sandwich generation,” meaning that we’re juggling the challenge of school-age children and aging parents or family members. We must be equipped to resolve personal and workplace issues, juggle conflicting responsibilities and balance personal and workplace roles. Learn how you can balance your act – when family life matters from someone who has conquered the balancing act and lives and works stress-free. More info/register.

Host: MPI

Presenter: Sharon M. Weinstein, MS, RN, CRNI-R, FACW, FAAN, CSP


Mon 5/11 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 5/12 at 7 a.m. – IMEX Community Day Rebroadcast: Prepare Your Organization For Post COVID-19

No one knows exactly what the world will be like after COVID-19. Waiting to act until the pandemic subsides could be detrimental to your organization. Learn about the importance of building ecosystems, agility and data and hear an industry panel consider the implications for business events. More info/register.

Host: PCMA

Presenters

  • Rik Vera, international business strategist
  • Tracy Bury, Deputy Chief Executive at the World Confederation for Physical Therapy
  • Gerd De Bruycker, marketing director at Cisco Systems
  • Dale Parmenter, founder, drpg

NEW: Tue 5/12 from 9 a.m. to 2 p.m. – Evolve: The Virtual Event for Planners

Evolve, a three-day event, will show the events industry how to successfully pivot to overcome obstacles in the future: how to adapt in times of crisis, how to find opportunities for growth and change, how to transition to virtual and hybrid events, and the future of the events industry. More info/register.

Host: Swapcard


Tue 5/12 at 2 p.m. – Case in Point Lessons Learned from a 12-hour GMID Virtual Broadcast (Session 1 of 2)

On April 14, MPI hosted a 12-hour virtual broadcast, bringing together 11,000 community members from around the world for a solutions and action-based summit for Global Meetings Industry Day: Virtual. What lessons did MPI learn from this experience, what will MPI do differently next time and how can organizations be agile enough to make changes when crises occur. Join us for this conversation on digital broadcast events—one of the many types of virtual experiences that can help bring communities together. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Lori Pugh Marcum, CMP, CMM, HMCC, Lead Manager, Event Programs & Production, Meeting Professionals International


Tue 5/12 at 2 p.m. – Expert Tips for Producing Virtual Experiences that Resonate on Any Budget

Learn the important implications behind letting content and strategy drive your virtual solution, as well as the reasoning behind using a production team to support the delivery of various software platforms. Hear about the successes – and stresses – of the virtual production process. More info/register.

Host: Smart Meetings

Presenters:

  • David Kenyon, Senior Vice President of Production at LEO Events
  • Chad Hines, Vice President, Sales & Live Events at Bluewater
  • Shelley Hodgkinson, Senior Director of Event Solutions for Walmart

Tue 5/12 at 3 p.m. – Cultivating True Success in the “New Normal” (Session 2 of 2)

We are living in unprecedented times that are and will continue to evolve and change our lives forever. How can you cultivate True Success in the New Normal? Hear three vital steps to help you flourish, regardless of what is happening in the world. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Dr. Elizabeth Lombardo, Ph.D., Speaker and Psychologist, Elizabeth Lombardo International, LLC


Tue 5/12 at 3 p.m. – How Do Members (Especially New Members) Want to Be Engaged?

Join us as we each slip into our member’s shoes and look at engagement from their perspective. Discuss how engagement feels, and the seemingly benign things associations do that derail engagement. Weigh in on the differences in member engagement between trade and professional associations. Share engaging ideas that you can use in your career and for your association. More info/register.

Hosts: Kaiser Insights, Dynamic Benchmarking and Matchbox Virtual Media

Presenters:

  • Reggie Henry, CAE, Information and Engagement Officer, ASAE
  • Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment
  • Eric Lanke, President/CEO, National Fluid Power Association
  • Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC

Tue 5/12 at 6 p.m. – Wine & Webinar: Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data-Driven Marketer

If you have Google Analytics, you have insights waiting to be discovered. Learn about the proper setup of Google Analytics, the most useful reports in your Analytics, which reports answer which questions and support which decisions, and how to make sure you get the right information out of your Analytics quickly and efficiently. More info/register.

Host: Orbit Media

Presenter: Andy Crestodina, Co-Founder/CMO, Orbit Media


Tue 5/12 at 7 p.m. – Grapes and Graphics

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk facilitation graphics. In addition to sharing some of our tips/tricks, we’ll invite you to grab a notepad/marker and draw along with us to some fun prompts. There will be good company, lots of laughs, some hands-on practice with graphics and, of course, sharing your work. More info/register.

Host: Event Garde


Wed 5/13 at 5 a.m. – Pivot Your Event from Live to Virtual

‘Anything that can go wrong, will go wrong’ is a common maxim of event planners globally, who navigate the often choppy-waters of event disruptions. With COVID19 driving face-to-face events online, how do you make the immediate pivot to turn an in-person event into a compelling virtual experience? Hear case studies of companies that have switched to large scale virtual events in the past few months, learn to navigate the digital environment and develop ways to design for peak audience engagement online. 1 CMP credit. More info/register.

Hosts: PCMA and MISE

Presenter: Darren Chuckry, Chair of the Marketing Society and the Regional VP of PCMA


NEW: Wed 5/13 from 9 a.m. to 1:30 p.m. – Evolve: The Virtual Event for Planners

Evolve, a three-day event, will show the events industry how to successfully pivot to overcome obstacles in the future: how to adapt in times of crisis, how to find opportunities for growth and change, how to transition to virtual and hybrid events, and the future of the events industry. More info/register.

Host: Swapcard


Wed 5/13 from 10:30 a.m. to 1:30 p.m. – Tap Chapters as a Member Engagement Channel

Dive deep into the data on membership needs, loyalty, and behavior. Exploring the data, we’ll work to create strategies that help your chapters generate engagement and value based on your members’ career stages. Not only will you walk away with a playbook of new ways to engage the next big wave of individuals starting their careers or reinventing themselves, but you’ll also uncover ways to better prepare volunteers to be the face of your association. 3 CAE credits. More info/register ($29 fee includes $10 Grubhub eGift Card for lunch).

Hosts: Billhighway, Mariner Management and Community Brands


NEW: Wed 5/13 at 11 a.m. – The ROI of Words

As important as website design and functionality is, so is excellent influence copy, perhaps more important. Regardless of your desire, getting members back into the fold or inviting the uninitiated, you must clearly explain the value of membership. Learn how to write the kind of benefit (or “what’s in it for me”) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president, Rigsbee Research


Wed 5/13 at 12 p.m. – Optimize Your Data to Deliver Conversion

Most associations are sitting on a wealth of transactional and behavioral data about their members. With so many data sources, it’s hard to know how best to use them. Learn how to develop the right segmentation strategy to ensure conversion, build an engagement algorithm that supports marketing and membership efforts long term, and use your marketing technology tools to take immediate action on the stories your data reveals. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Maneesha Manges and Adam Higgins of HighRoad Solutions


Wed 5/13 at 12 p.m. – Avoiding Burnout and Managing Stress

Stress is commonplace for those who work in the meetings industry. “Event Planner” continues to land in the top five – on the top 10 list – of the most stressful careers year after year. While those in this industry are ‘used’ to some level of stress, it seems that it is not going to lighten up anytime soon – for anyone. hear from a 25+ year meetings executive who left the industry after her own experience with burnout. Her story, what to look for, what it looks like if you do nothing about it, and immediate (and simple!) ways you can protect yourself from falling into the burnout rut. 1 CMP credit. More info/register.

Host: MPI

Presenter: Rachelle Stone, Trusted Adviser, Consultant, & Coach, R Stone Consulting


Wed 5/13 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 5/13 at 1 p.m. – Best Practices to Accelerate Your Pivot to Virtual Events

The fundamentals of great in-person events also apply to virtual events: promotion, registration, driving and capturing attendee engagement, gathering feedback, etc.—but there are some unique differences and details you should be aware of if you want to make the successful transition to virtual. More info/register.

Host: Meetings Today

Presenter: McNeel Keenan, Vice President, Product Management, Cvent


NEW: Wed 5/13 at 1:15 p.m. – Not Just ‘Phoning It In’: Ensuring Productivity in the New Reality

Organizations around the world have been forced to move to a completely digital workplace. The good news is that building a productive digital workplace isn’t nearly as difficult or expensive as renovating your physical office space! While digital workplace tools are easier than ever to deploy, a lack of planning and structure can obstruct collaboration and communication. CAE credit maybe. More info/register.

Host: FAR (formerly the Finance & Administration Roundtable)

Presenters: Tom Jelen, Strategic Consultant, Delcor  & Dan Lautman, Senior Technology Consultant, Delcor


NEW: Wed 5/13 at 2 p.m. – Legal Governance Challenges for Associations During a Pandemic

COVID-19 has not only thrown a huge monkey wrench into associations’ planned in-person meetings and conferences, but has also thrown a big curveball into association governance. This webinar will answer a host of pressing governance questions and offer real-time, practical advice and guidance, best practices, and suggestions for avoiding pitfalls. More info/register.

Host: Association Societies Alliance

Presenter: Jeffrey S. Tenenbaum, Esq. Managing Partner Tenenbaum Law Group LLC


Wed 5/13 at 2 p.m. – Going Virtual Overnight: A Retrospective

In March, when workplaces everywhere found themselves suddenly needing to support a fully remote staff, even those that had started down the path of accommodating more telework and remote-only employees were thrown for a loop. So, let’s talk about it. Agile methodologies include the concept of a retrospective – taking the time, as a team, to look back on a specific period of time or event and discuss what went well, what went not-so-well, what happened, what didn’t happen, and what should happen next time. Let’s work together to create real, helpful insights and guidance for our peers (and future selves). More info/register.

Host: Association Women Technology Champions (AWTC)


Wed 5/13 at 2 p.m. – Monetizing Your Virtual Conference When Competing with Free

Everyone and their brother is hosting webinars and virtual networking opportunities. Like this one, most are free. Explore virtual experience quality filters that will best position your event for participation, value and revenue.

Discuss and evaluate emerging pricing models to consider for your Fall 2020 event. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Lisa Block, Executive Vice President, Conference Strategy & Design, Velvet Chainsaw Consulting
  • Dave Lutz, Managing Director, Velvet Chainsaw Consulting

Wed 5/13 at 2 p.m. – Growing Non-Dues Revenue in Times of Crisis & Beyond

Most associations are facing challenges when it comes to generating non-dues revenue during our current crisis. Discover ways to grow your non-dues revenue through expanding your digital communication strategy, opening more exclusive and targeted opportunities, and working with advertisers and sponsors to shift their messaging. 1 CAE credit. More info/register.

Hosts: Naylor Association Solutions and Association Adviser

Presenters:

  • Laura Taylor, Vice President of Digital Operations, Naylor Association Solutions
  • John Bacon, Senior Group Publisher, Naylor Association Solutions

Wed 5/13 at 2 p.m. – The New Turnaround CEO

In this crisis, leaders have been thrust into the role of turnaround CEO. From setting short-term, survival strategies to establishing the vision necessary for long-term sustainability, association CEOs must maintain some level of stability while leading organizations through rapidly evolving challenges and opportunities. Gain an understanding of the critical skills for “turnaround” leadership. Distinguish between leadership approaches for times of stability and approaches for times of significant change or crisis. Gain leadership insights and best practices from the front lines of COVID-19 that can be applied across association sectors. More info/register.

Host: McKinley Advisors

Presenters:

  • Abe Eshkenazi, CAE, CEO of the Association for Supply Chain Management
  • Bob Chalker, CEO of NACE International
  • Jay Younger, FASAE, president and CEO of McKinley Advisors
  • David Gammel (facilitator), FASAE, CAE, principal, McKinley Advisors

Wed 5/13 at 2 p.m. – Boosting Audience Engagement at Virtual Meetings

As more meetings are taking place remotely, with attendees joining virtually, event planners must content with a wide range of challenges and distractions in keeping their interest. Hear strategies for delivering a virtual meeting program that truly engages your audience and elevates your event to must-attend status. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Beth Surmont CAE, CMP, Director of Experience Design, 360 Live Media
  • Judy Rees, virtual facilitator
  • Alex Palmer (moderator), deputy editor, Northstar Meetings Group

Wed 5/13 at 2:30 p.m. – Unlocking Engagement in a Remote World with Digital Events

Over the past month, planners are faced with the challenge of transitioning their events to the virtual world. Learn how meals can bring everyone to the table while they log in remotely, driving not only attendance but also engagement from attendees. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Heather Grobaski, Grubhub


NEW: Thu 5/14 from 8:30 a.m. to 2 p.m. – Evolve: The Virtual Event for Planners

Evolve, a three-day event, will show the events industry how to successfully pivot to overcome obstacles in the future: how to adapt in times of crisis, how to find opportunities for growth and change, how to transition to virtual and hybrid events, and the future of the events industry. More info/register.

Host: Swapcard


Thu 5/14 at 11:30 a.m. – Fundamentals of Member Marketing for Small Staff Associations

Learn how to develop member personas and understand members by loyalty segments, a 5-step member recruitment process, and top ways for recruiting and retaining members. More info/register.

Host: YourMembership

Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Product Marketing Manager, Community Brands


Thu 5/14 at 12 p.m. – Leading Virtual Teams Effectively and Productively

Hear ideas and tips that will increase your leadership effectiveness and teamwork productivity, when working remotely. Understand the link between trust and effective and productive leadership and teamwork. Learn tangible and measurable actions you can take immediately in the areas of communications, information sharing, interactions, empathy, dealing with customers, and more to increase your leadership effectiveness, team productivity, and customer and vendor retention. More info/register.

Host: MPI

Presenter: Dr. Yoram Solomon, the author of The Book of TrustCulture Starts with YOU, Not Your Boss


Thu 5/14 at 12:30 p.m. – Scholarly Events: Is Virtual the New Norm?

With the global uncertainty around physical conferences, it’s unclear when live events will be held again. Some believe that they won’t be back before the end of this year. So, we have invited a group of experts to discuss how research conferences may be changed forever. In this webinar, we will look at the biggest questions around virtual conferencing and address some of the key issues. More info/register.

Host: Ex Ordo


Thu 5/14 at 1 p.m. – Nonprofit Data for Beginners: Hunting Down the Data 

A three-week course designed to help you ask the right questions, find the data you need, and use your data to strengthen your organization. Simply collecting data is not enough. More often than not, the most useful data won’t be found already neatly laid out in a spreadsheet. You might find extremely valuable data in handwritten staff notes, in multiple software systems, or public repositories. We’ll discuss where different data can live, which sources of data might be useful, and where and how you can collect it to be ready for analysis. More info/register.

Host: Idealware

Presenter: Eric Leland, Founder and Director of FivePaths


Thu 5/14 at 2 p.m. – How We Pivoted to a 100% Virtual Event in 2 Weeks

Just two weeks before their annual two-day conference, ASi shifted their iNNOVATIONS conference to a 100% virtual event—with an 81% increase in attendance. Learn how they used three different types of video to deliver an engaging virtual experience; best practices for sponsorship, registration pricing, and non-dues revenue; how they made the most of their website and mobile app to deliver conference materials; and community-building tools like virtual “appy hour” and private group chats. More info/register.

Host: Gather Voices

Presenters:

  • Edward Wendling, Global Vice-President of Advanced Solutions International (ASi)
  • Michael Hoffman, co-founder and CEO of Gather Voices

Thu 5/14 at 3 p.m. – Staying Connected and Relevant with Members

Finding ways to provide members with relevant information and services in their time of need is critical to staying relevant and building loyalty. In this session, we’ll discuss ideas and tools to provide useful, relevant content to members to keep them engaged during this time of unique challenges. More info/register.

Host: Association Analytics


Thu 5/14 at 3:30 p.m. – The Evolution of Work in Disruptive Times

As we adapt to what will likely be a long road to the newest version of “normalcy,” we will need to become more resourceful, innovative, and creative in how we will get out work done through flexible, agile, and cost-effective means. Hear tips for shifting organizational culture toward the new world of work; how to utilize technology to improve workflow efficiency, communication, and management via virtual work collaboration; and how to leverage the rise of the flexible workforce. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Stuart Meyer, Founder & Storyteller at Social Frequency Media


NEW: Thu 5/14 at 4 p.m. – What Do You Do When Everyone Has to Work Remotely? Technology Take-Aways & Lessons Learned

Within a few days, organizations were faced with transforming their daily, brick and mortar operations into a virtual environment, leaving several key business functions to be rethought, and quickly. Walk away with a tool kit that can be used to immediately enhance your current virtual operations as well as considerations for your business continuity plans. 1 CAE credit. More info/register.

Host: Mid-Atlantic Society of Association Executives

Presenters:

  • Brian Atchison, PICS ITech
  • Terry Rossi, PICS ITech
  • Chris Hartman, PA Med Society, Senior Director of IT
  • Marty Raniowski, PA Med Society, Executive Vice President
  • Heather Wilson, PA Med Society, Deputy Executive Vice President
  • Jason Harbonic (Moderator), Association, TEAM

Fri 5/15 at 12:30 p.m. – Event Contracts in the Age of COVID-19

Join us for Legalease with the Ladies, the first in a series of legal topics in the Meetings & Events industry. Discussion will include: contract clauses related to COVID-19, general contract language, and Q&A. More info/register.

Presenters:

  • Barbara Dunn, partner at Barnes & Thornburg LLP (representing group clients)
  • Lisa Sommer Devlin, Devlin Law Firm P.C. (representing hotel clients)

Fri 5/15 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/15 at 1 p.m. – Healthy By Association Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeing are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So, take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 5/15 at 2 p.m. – The Cvent Source: Group Business Insights

This series of webinars is based on proprietary data from the Cvent Supplier Network (CSN), overall meetings and events trends, and observations from proven third-party experts in the hospitality space. Join us for a monthly look at planning for the industry’s restart. More info/register.

Host: Cvent

Presenter: Jeffrey Emenecker, Senior Director, Analytics, Cvent


NEW: Tue 5/19 from 11 a.m. onward – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


Tue 5/19 at 1 p.m. – Advocacy from Afar: 6 Takeaways for Advocacy and Conference Programs during (and after!) COVID-19

The COVID-19 outbreak cancelled annual conferences and fly-in plans for many associations. As a result, associations are turning to virtual and remote options to facilitate engagement among their members and with policymakers. At associations pivot to virtual advocacy, what tactics should they leverage? What new technologies can they employ? Can they still involve vendors and generate non-dues revenue with virtual fly-ins and conferences? Find out the answers to these questions and more in this webinar featuring association advocacy and event experts sharing their experiences helping associations advance their priorities while traditional fly-ins, conferences and face-to-face meetings are impossible. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

  • Kristin St. John, Deputy Director, National Association of Community Health Center
  • David Lusk, Founder, Key Advocacy
  • Matthew Zablud, Partner, Beekeeper Group
  • Bridgid Myers, Principal, Forward Events Group

NEW: Wed 5/20 from 11 a.m. onward – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


NEW: Thu 5/21 from 11 a.m. to 3 p.m. – Untethered 2020: Events Reimagined, a Virtual Summit

Untethered is an industry event aimed at educating and connecting event professionals during this time of profound change. We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. More info/register.

Host: Hubb


Thu 5/21 at 1 p.m. – What Two Years of Technology Assessments Reveal About Association IT

Find out about the five top areas for improvement in the technology domains of data, digital, infrastructure, and management. More info/register.

Host: DelCor Technology Solutions

Presenters: Mike Guerrieri and Dan Lautman, DelCor Technology Solutions


Fri 5/22 at 1 p.m. – Virtual Idea Swap: Chapters in the COVID-19 Era

It’s safe to say that our support for components (chapters et al) took on a different look this past month. With three months under our belts, let’s look at what’s working, what needs to be changed and what’s next. We’ll use Zoom Breakout rooms to problem-solve the questions you bring. Come with your virtual sleeves rolled up. More info/register.

Host: Mariner Management


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

For the last six weeks, virtual events have been the focus of my reading and writing time—which is why you’ve seen the topic popping up so frequently here and on my Twitter stream too. So, I’m sorry or you’re welcome, whichever one applies.

Virtual worlds for association events. Here’s a pair of posts about a virtual event format I’ve only recently come around to. I must admit, I was a skeptic about using an avatar to attend an event in a virtual world. But after attending MemberSuite’s The Echo Virtual Summit (powered by VirBELA), I am sold.

My virtual summit experience didn’t require a VR headset like some of the experiences described by Lowell Aplebaum and Rhea Steele. They suggest associations go beyond Zoom and other web-conferencing tools and consider virtual reality for association meetings and events. “If we are looking to affirm our associations are dynamic, meaningful homes for connection and community, it is time to start looking further forward and creating elevated connection experiences.”

Then, see what Aaron Frank at Singularity Hub has to say about the spiking interest in virtual worlds for online collaboration. Virtual worlds don’t have the same issues of “non-verbal overload” and “lack of spatial distance” that cause Zoom fatigue. “In virtual worlds, users feel like they are at a place together and that place is persistent. This helps foster a sense of shared culture and brings back ‘water cooler’ opportunities and unplanned social collisions that just don’t happen on a conference call.”

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging—from Elisa Pratt at Association Success.

Virtual presenters. WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors.

Chapter virtual education. Chapters have always been the community hub for members—and they can continue that role with virtual events. Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education.

Virtual conference session formats. Arianna Rehak at Matchbox Virtual Media explains how to design virtual conference sessions for different outcomes, for example, teaching a process, stoking community conversation, and more.

Virtual event sponsorships. Bruce Rosenthal gives some examples for how associations can pivot their sponsorship programs to virtual events. Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off or lost their business—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • 20 great questions to ask right now instead of “How are you doing?” (Elizabeth Weingarten, Quartz)
  • Your assignment: search for and buy local cheese. America’s artisan cheese industry is struggling to survive without restaurants. (Anne Saxelby, Eater)
  • “My restaurant was my life for 20 years. Does the world need it anymore?” She writes like a goddess, but this is anguishing to read. (Gabrielle Hamilton, New York Times)

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • I’m constantly jotting down and pinning recipe ideas, including one recently for stuffed flounder. But when it was time to cook, I found myself ignoring the recipe and winging it instead. And you know what? It was fantastic. I mixed up a package of thawed and squeezed frozen spinach, sort of softened cream cheese, grated parmesan, chopped parsley, garlic powder, and a mix of Italian and panko breadcrumbs. Topped the fillets, baked, and wow. Trust your gut, people.
  • The next night I topped striped bass with some homemade basil pesto. I make lots of pesto during the summer and freeze it for the rest of the year.
  • Because I have a surplus of sage, I made sage-walnut pesto this weekend. I plan to toss it with roasted caramelized kabocha squash for tonight’s dinner. And what else? Maybe I’ll add it to some fish, potatoes (now that would be good) or root veggies, and freeze what I don’t use this week.
  • In a chicken-buying frenzy at Mae Farms a few weeks ago, I took home a bunch of drumsticks they had from Dawnbreaker Farms. Farm chicken looks so much better than supermarket chicken—pinker and not water-logged and puffed up like it’s on roids. I made this turmeric chicken recipe. Oh my, so good. I added extra water to the sauce and now I have leftover sauce too. I’m tempted to slurp it down plain but will resist and use it on something else, maybe eggs or rice.
  • Never has risotto been so easy. I made lemon risotto with asparagus, peas and leeks in the Instant Pot. It’s a forgiving method. After the initial steam, I left it for a few hours while we hung out on the deck. When I came back in, I finished the recipe. The rice didn’t have that bite like regular risotto but it tasted fantastic so no biggie.
  • I can’t seem to keep my flour canister full. Last weekend, I made cinnamon swirl quick bread for Sunday breakfast—and snacks and dessert. I chose this recipe because I had all the ingredients in house, including some very old buttermilk—regular buttermilk will do fine for the recipe. Somehow the bread was all gone by the next morning.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 5/1 at 9 a.m.* – Exec Connect: Navigating the New Normal

What does the future look like for your Association: business as usual, new norm, or time to make changes. How is your association demonstrating leadership to its members and community? Are you finding board members more receptive to change? What does a down economy mean for your association….how are you preparing  for shortfalls (budget, membership, advertising)? 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Gregory Offner, keynote speaker and disruption expert

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 5/1 at 12 p.m. – Technology Continuity in Times of Crisis: A CEO and CIO Dialogue

The COVID-19 pandemic has posed the biggest business continuity challenge the association community has ever seen. Organizations have adapted their operations to function in an emergency situation with no endpoint in sight. Looking forward, CEOs and CIOs should have critical conversations as they continue to refine their technology response to workforce changes. How resilient and adaptive are our business-critical systems? Are we providing seamless service delivery to our employees and members? How will our technology need to change when we return to an office environment, and what modifications will need to be made to support a hybrid workforce? More info/register.

Host: ASAE

Presenters:

  • Mark Golden, FASAE, CAE, executive director, National Society of Professional Engineers
  • John Sullivan, chief information officer, American Chemical Society
  • Mark Dorsey, FASAE, CAE, chief executive officer, Construction Specifications Institute
  • Kara Freeman Lee, MBA, PMP, CAE, senior vice president and chief operating officer, American Council on Education
  • Reggie Henry, CAE (moderator), chief information and engagement officer, ASAE: The Center for Association Leadership

Fri 5/1 at 12 p.m. – Food Safety: What is the New Normal and How do Meeting Planners Need to Prepare?

While COVID-19 has not been proven to be transferable through food, can it theoretically be possible? Think about all the touch points there is with the food and beverage we serve at events. Food safety is something planners often overlook, relying on caterers to handle. In the new normal, what do we need to consider about our attendees safety as it relates to the food and beverage we serve them. Buffets vs plated vs boxed? Single-serve prepackaged food? Seating & social distancing? Sneeze guards? Number of servers? Hand washing stations? Bottled water? 1 CMP credit. More info/register.

Host: MPI

Presenter: Tracy Stuckrath, Founder and Chief Food Officer, Thrive! Meetings & Events


Fri 5/1 at 1 p.m. – How the American Association of Geographers (AAG) Took Their Annual Meeting Virtual

Hear how AAG moved their annual meeting to virtual. As an early April conference, they were one of the first to have to make the shift. 1500+ people attended virtually over a 5 day period. Oscar Larson will tell us how they did it along with the insights he received from his post-meeting surveys. This presentation will be followed up with a live Q&A session with special guest, Reggie Henry. More info/register.

Host: OpenWater

Presenters:

  • Oscar Larson, Director of Conferences, AAG
  • Reggie Henry, CIO of ASAE
  • Kunal Johar, CTO, OpenWater

Fri 5/1 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 5/1 at 1 p.m. – Healthy By Association Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeings are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 5/1 at 12 p.m. – Reactor, Planner, Experimenter? Diverse Approaches = Better Outcomes

Do you find yourself learning more in a retrospective than the kickoff? How do you figure out the real question or problem you are trying to solve rather than reacting to a series of symptoms? Join a panel of your peers to discuss: What does it mean to you to identify and treat causes versus symptoms? Do you have an a-ha moment AFTER you are in the heat of a problem of the root case? How do you set up an environment to ‘work to learn’? More info/register.

Host: George Rears


Mon 5/4 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

NEW: Mon 5/4 at 3 p.m. – Market Transformation Series: Associations

One of the biggest reckonings the current pandemic has brought to the surface is whether traditionally relied upon systems for delivering value are still pertinent. Nowhere has this conversation gone on longer than in the association market, where traditional membership value and models of delivery have ruled for decades. This discussion among association leaders and managers will take a look at the changing landscape for associations, the serious decisions they are facing, give a general guide on the discussions that are currently taking place on how to adjust for the climate, and hopefully bring into focus a future that is anything but certain. More info/register.

Host: Event Leadership Institute

Presenters:

  • Amy BurkeSenior Vice President, Engagement, Association Solutions, MCI – USA Association Solutions, and Executive Director, Special Libraries Association
  • Erin Fuller,President, MCI – USA Association Solutions
  • Kevin White,Founder & Chief Strategist, XPL
  • Kiki L’Italien,CEO, Association Chat
  • Paul Van Deventer,President & CEO, Meeting Professionals International

Tue 5/5 at 11:30 a.m. – Validate Your UX: How to Get the Most Out of Your Website Budget

Understand what usability testing is and why it is an important investment. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. More info/register.

Host: Astriata


Tue 5/5 at 12 p.m. – Creating Quick Wins for Convincing Your Team to Use Data Analytics (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.


NEW: Tue 5/5 at 12:30 p.m. – A Meeting of the Membership Minds
Join a discussion about running membership programs during a crisis. We will start the conversation and then field questions about the challenges we are facing and the changes we are making in growing and maintaining membership programs in these unusual times. Join meeting. Meeting ID: 920 3258 2452. Password: 116939.

Hosts: Scott Oser and Dan Ratner


Tue 5/5 at 2 p.m. – COVID-19: Moving from Triage to Modeling a Future for your Association

Association executives have spent the past few weeks in triage as a result of the COVID-19 pandemic, moving operations to a virtual environment and making decisions about upcoming activities, meetings, events, and general operations. Scenario modeling and planning for the future are the next logical steps. Explore how to use scenario modeling to develop a plan with multiple options to address the rapid changes occurring in these challenging times. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Lisa Stover, CPA, CGMA, CAE, principal, CLA (CliftonLarsonAllen LLP)


Tue 5/5 at 2 p.m. – Staying Afloat: How Nonprofits, Associations and Corporations are Coping During COVID-19

Associations reliant on member renewals, nonprofits dependent on fundraising, and corporations who need to build and retain clients are all suffering during the 2020 Coronavirus crisis. Join a discussion with public and government affairs professionals from all three sectors to hear what’s happening on the ground and to learn best practices you can apply to your work. We’ll also discuss the Payment Protection Program, and how organizations are securing funding and resources for their employees. More info/register.

Host: FiscalNote

Presenters:

  • Jan Masaoka, Chief Executive Officer, California Association of Nonprofits
  • Mary Kate Cunningham, Vice President of Public Policy, American Society of Association Executives
  • Doug Pinkham, President, Public Affairs Council
  • Sherry Whitworth, Managing Director, FiscalNote

Tue 5/5 at 2 p.m. – Monetizing Virtual Events: Building Sponsorship Strategies

We’ve all been asked to make the leap to virtual events with unprecedented speed, and while virtual events can augment the reach of physical events, how can you monetize these events. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. Find out how to develop sales inventory that can be segmented and included into a number of different packages, which can then be sold to potential sponsors. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Meg Fasy, founder, FazeFWD


Tue 5/5 at 2 p.m. – Effective Speaker Training for Virtual Events

Learn how to train your speakers to give online presentations that kick-ass. Hear about the fundamentals of effective storytelling, how to create a persuasive presentation structure, tips for creating (and keeping) engagement in a virtual environment, and the traps of virtual presenting and how to avoid them. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

  • Kerri Garbis, President & Founder, Ovation
  • Jamie Timperley, President, Dynamic Events
  • Allie Magyar, CEO, Hubb

Tue 5/5 at 2 p.m. – Technically Speaking: How to Talk AV

Learn the basics of audio-visual, including some equipment terminology, tips on working with your supplier, and ideas for when you’re working with a tight A/V budget. At least you’ll be able to speak in a common language with your supplier to ensure efficient planning and amazing results. More info/register.

Host: Smart Meetings

Presenter: Michael Granek, CSEP, President & COO of the Event Leadership Institute


Tue 5/5 at 4 p.m. – Association Women Technology Champions (AWTC) Cinco de Mayo Happy Hour

Join us for a virtual AWTC Happy Hour on Cinco de Mayo! Come with your best fun Zoom background and a non-work related fact about yourself. It’s going to be a party (social distance style). And don’t forget your preferred beverage. More info/register.

Organizer: AWTC

Hosts:

  • Tori Miller Liu, Director, Information Systems, American Speech-Language-Hearing Association
  • Christina (Tina) Marmor, Director, Marketing Events, Fonteva

NEW: Wed 5/6 at 11 a.m. – The ROI of Words: How to Write Website Copy that Will Drive Member Renewal and Recruitment

As important as website design and functionality is…so is excellent influence copy…perhaps more important. Regardless of your desire…getting members back into the fold or inviting the uninitiated…you must clearly explain the value of membership. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, president, Rigsbee Research


Wed 5/6 at 12 p.m. – Prosperity and Adversity: A Decade of Data and Insights

The Great Recession, February 2020, and today—these three points in time provide us with a remarkable window into the economy and how associations have navigated, responded and even thrived in times of prosperity and adversity. We will share data from our Economic Impact on Associations study, which originally launched during the Great Recession in 2009 and has gathered data every year since—including in the weeks leading up to the COVID-19 crisis. We’ll also share data collected in early May, which will provide a snapshot of where we stand today. More info/register.

Host: McKinley Advisors

Presenter: Shelley Sanner, M.A., CAE, Senior Vice President of Industry Relations, McKinley Advisors


Wed 5/6 at 12 p.m. – Driving Revenue when the Engine Stalls

In the blink of an eye, the pursuit of additional association revenue has shifted from nice-to-have for many to must-have for all. Cancelled conferences and member attrition concerns have resulted in identifying new revenue streams as code red priorities. Join this eye-opening workshop on how and where to pivot next.  Lewis serves as a guide on how to implement game-changing sponsor relationships and Dave focuses on how to become indispensable to your members. More info/register.

Host: Association Insights in Old Town

Presenters:

  • Lewis Flax of Flax Associates
  • David Schulman of Associations Rewired

Wed 5/6 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 5/6 at 1 p.m. – The Future of Advocacy

With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world? What do congressional staffers believe are the most effective communications tactics for influencing undecided Members of Congress? How can “grasstops” advocates be trained to influence Congress? How can associations use social media to impact legislative outcomes? Hear insights on the emerging advocacy strategies to influence legislative outcomes, as well as update attendees on the status of Congressional office operations and activities in light of COVID-19. 1 CAE credit. More info/register.

Hosts: ASAE Government Relations and Advocacy Professionals Advisory Council and the Congressional Management Foundation

Presenters:

  • Bradford Fitch, President and CEO, Congressional Management Foundation
  • Seth Turner, Director of Citizen Engagement, Congressional Management Foundation

NEW: Wed 5/6 at 3 p.m. – Market Transformation Series: New Venue Protocols

Every in-person event has three things: people, a program, and of course, a place.  But what will gathering look like in a Covid world? This is perhaps the biggest question producers, corporations, non-profits and certainly venues are pondering as we try to move forward during the next 12-18 months. Take a look at the science of cleaning in a virus-spreading world, hear how venue managers from large to small are developing new protocols to ensure guest safety in uncertain times, and find out what all of this means for the future of event design which is very much venue-dependent. More info/register.

Host: Event Leadership Institute

Presenters:

  • Antony Bonavita, CVEExecutive Vice President, Venue Operations, Cleveland Cavaliers/Rocket Mortgage FieldHouse
  • Ken Bickerton CIH CSP,VP & Sr. Safety and Industrial Hygiene Consultant, Phase Associates
  • Kevin White,Founder & Chief Strategist, XPL
  • Ryan Simonetti,Founder & CEO, Convene

Wed 5/6 at 3 p.m. – Developing Your Association’s COVID-19 Scenarios of the Future

Even as association boards, CEOs and senior executives manage the day-to-day operational challenges created by a global pandemic, they are beginning to ask a deeper question: how do we work together to navigate our association, our stakeholders, and our field through the next 18-36 months of serious risk and uncertainty? This foresight session will focus participants’ attention on developing high-impact scenarios of the future they can use as a meaningful learning resource, a powerful tool for effective decision-making, and a platform from which to build the critical new capacity their associations will need to survive and thrive in the months and years ahead. More info/register – $39 for Association Forum non-members.

Host: Association Forum

Presenter: Jeff De Cagna, FRSA, FASAE, Executive Advisor, Foresight First LLC


NEW: Thu 5/7 at 12 p.m. – Mission Critical: How One Global Association Transformed its Live Annual Event to Virtual in Record Time

The American Association of Suicidology’s annual meeting had been growing steadily in recent years. When their reimagined conference couldn’t take place in late April, staff and volunteers went into overdrive to transition the physical meeting to a virtual one in a matter of days. They knew how critical it was to their global community to deliver much-needed content. Hear the unvarnished truth about what they learned, what they’d do differently and the surprising results of the efforts of their team. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

  • Conference architects and speakers: Colleen Creighton, CEO, AAS
    Jonathan Singer, PhD, AAS Board President and 2020 Program Chair
  • Sarah Michel (facilitator), VP, Velvet Chainsaw Consulting

Thu 5/7 at 12 p.m. – The Show Must Go On: Transforming Your Meeting to Virtual in the Wake of COVID-19

This year we have worked with our client partners to transform their essential events into new virtual formats so that they can engage their members, deliver essential content, and continue vital revenue streams for their associations. Hear several case studies on how we have transformed these meetings and how it can work for your association. More info/register.

Host: Talley Management Group (TMG)

Presenters:

  • Joe Sapp, TMG Chief Operating Officer
  • Danielle Barsuglia, TMG Meeting and Exhibit Manager
  • Cheryl Gallagher, TMG Senior Meeting Manager
  • Stephanie Moyer, TMG Meeting Manager
  • Heather Seasholtz (moderator), Director, TMG Meetings and Events Management

Thu 5/7 at 12 p.m. – IFTF Online Collaboration: A Global Communication Hackathon

Explore the future of human communication, collaboration and connection through emerging media technologies. The covid-19 pandemic has instigated an unprecedented global experiment as people around the world try to figure out how to translate their social, personal, and professional lives into the constraints of online tools and networks. The presenters are looking both at the urgent futures during this forced global hackathon, as well as the long-term futures of social virtual reality platforms where people will be embodied as 3D avatars and inhabit shared virtual worlds. More info/register.

Host: Institute for the Future

Presenters: Toshi Anders Hoo, Emerging Media Lab Director, and Mark Frauenfelder, Research Director, Institute for the Future


Thu 5/7 at 1 p.m. – Nonprofit Data for Beginners: Asking the Right Questions

A three-week course designed to help you ask the right questions, find the data you need, and use your data to strengthen your organization. Simply collecting data is not enough. Deciding early on what you will do with that data—and why you want it in the first place—will help you to define goals and approaches. We’ll talk through how to define your organization’s own data-based metrics strategy from the ground up. More info/register.

Host: Idealware

Presenter: Eric Leland, Founder and Director of FivePaths


Thu 5/7 from 1:30 to 3:30 p.m. – Non-Dues-a-Palooza LIVE

Associations were desperate for non-dues ideas and exposure to innovative people and products before. But now in light of the thousands of association events that have been disrupted, there is no better time to look at diversifying revenue streams. We’re partnering with the big dogs to provide an incredible virtual experience for all Non Dues-a-Palooza registrants. All registrants get an all-access pass to Non Dues-a-Palooza LIVE on May 7 plus the in-person event September 24 in Nashville. More info/register (fee).

Host: Teri Carden, founder, ReviewMyAMS


Thu 5/7 at 2 p.m. – Monetizing Virtual Events: Update Your Event Model

We’ve all been asked to make the leap to virtual events with unprecedented speed, and while virtual events can augment the reach of physical events, how can you monetize these events. Explore strategies for updating your event model in light of the current climate. Find out how to develop sales inventory that can be segmented and included into a number of different packages, which can then be sold to potential sponsors. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Meg Fasy, founder, FazeFWD


Thu 5/7 at 2 p.m. – Create Connection and Raise Money Using Zoom for Virtual Fundraising Events

If you need to quickly create a virtual fundraising opportunity, learn how to apply the principles of creating successful in-person fundraising events to creating virtual events using Zoom. Discover how you can create profitable events that give your community the feeling of togetherness, even while keeping a physical distance. More info/register.

Host: TechSoup

Presenter: Quierra Trammel, founder, Tribe Table


Thu 5/7 at 3 p.m. – Projects that Lead to Analytics Success

Having a solid foundation for data analytics is a journey and requires your team to accomplish many small projects along the way. Now is the time to get started at these projects, so you are more prepared for the future that requires data to help inform key strategy decisions. In this session, you will hear from thought leaders from the association community who have implemented quick wins that provide a framework for your association’s analytics success. More info/register.

Host: Association Analytics


Thu 5/7 at 3:30 p.m. – Staying Sane, Motivated & Productive Right Now!

COVID-19 has huge economic impact for our business, but it also has a significant impact on our well-being and productivity. This program won’t help you with your cash deposits right now, but it will help you with your mental deposit and how you can improve your current work environment in a way that will help you stay sane, motivated and productive during these (ahem) challenging times. Hear about simple, actionable steps to improve your performance and productivity right now. More info/register.

Host: .orgCommunity

Presenter: Conor Cunneen, IrishmanSpeaks


NEW: Thu 5/7 at 4 p.m. – 13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Contrary to popular belief, virtual group meetings can be productive, collaborative, and ridiculously engaging. The strategy is to reimagine the usual in-person agenda, energize participants differently, and use the tools to cultivate what the internet is best for – co-creation. Explore how to host virtual meetings for your members that are as engaging as in-person meetings on an interactive platform like Zoom with groups from 13 – 300 participants. More info/register.

Host: Amanda Kaiser, founder, Kaiser Insights


Thu 5/7 at 4 p.m. – Everything Must Change: Navigating Well Through Winds of Change (Reston/Loudon Swap Virtual Event)

Learn how to unveil the opportunities hidden beneath the surface of problems. Discover how to stay inspired and maintain optimism in your organization, understand the human side of change and communicate effectively, get rid of a culture of retreat and embrace a culture of advancing, mine for opportunities to better serve clients and not merely survive but thrive, and turn your COVID-19 experience into a debrief that sets a pattern for future preparation. RSVP.

Presenter: Carlton Reed, president, Carlton Reed Seminars


Fri 5/8 at 12 p.m. – Meeting Executive Re-Think Tank on Lessons Learned & Continued Impact

Join a virtual roundtable to debrief, debate and discuss COVID-19’s impact on our businesses, events, teams, and the overall meeting and events industry. In a moderated, peer discussion format we will focus on lessons learned and what we see happening in the months ahead. Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. More info/register.

Host: MPI

Presenters:

  • Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
  • Tyra W. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia

NEW: Fri 5/8 at 2 p.m. – The Impact of COVID-19 on Small Staff Associations: A CEO Dialogue

The COVID-19 pandemic has created significant financial and workforce challenges, meeting cancellations, and planning disruptions for all associations. The impact on small-staff associations is magnified by their leaner resources, smaller budgets, and limited ability to pivot in the face of turbulence. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. More info/register.

Host: ASAE

Presenters:

  • Kerwin Brown, CAE, president and CEO, Bakery Equipment Manufacturers and Allieds
  • Janice Crampton, CAEP, executive director/CEO, Association of Independent School Admission Professionals
  • Tara Puckey, chief staff officer, Radio Television Digital News Association
  • Steven Stout, FASAE, CAE, executive director, Texas Society of Association Executives
  • Keith Skillman, CAE (moderator), senior research and content advisor, ASAE: The Center for Association Leadership

Tue 5/12 at 3 p.m. – How Do Members (Especially New Members) Want to Be Engaged?

Join us as we each slip into our member’s shoes and look at engagement from their perspective. Discuss how engagement feels, and the seemingly benign things associations do that derail engagement. Weigh in on the differences in member engagement between trade and professional associations. Share engaging ideas that you can use in your career and for your association. More info/register.

Hosts: Kaiser Insights, Dynamic Benchmarking and Matchbox Virtual Media

Presenters:

  • Reggie Henry, CAE, Information and Engagement Officer, ASAE
  • Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment
  • Eric Lanke, President/CEO, National Fluid Power Association
  • Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC

Wed 5/13 from 10:30 a.m. to 1:30 p.m. – Tap Chapters as a Member Engagement Channel

Dive deep into the data on membership needs, loyalty, and behavior. Exploring the data, we’ll work to create strategies that help your chapters generate engagement and value based on your members’ career stages. Not only will you walk away with a playbook of new ways to engage the next big wave of individuals starting their careers or reinventing themselves, but you’ll also uncover ways to better prepare volunteers to be the face of your association. 3 CAE credits. More info/register ($29 fee includes $10 Grubhub eGift Card for lunch).

Hosts: Billhighway, Mariner Management and Community Brands


Wed 5/13 at 2 p.m. – Going Virtual Overnight: A Retrospective

In March, when workplaces everywhere found themselves suddenly needing to support a fully remote staff, even those that had started down the path of accommodating more telework and remote-only employees were thrown for a loop. So, let’s talk about it. Agile methodologies include the concept of a retrospective – taking the time, as a team, to look back on a specific period of time or event and discuss what went well, what went not-so-well, what happened, what didn’t happen, and what should happen next time. Let’s work together to create real, helpful insights and guidance for our peers (and future selves). More info/register.

Host: Association Women Technology Champions (AWTC)


Wed 5/13 at 2 p.m. – Growing Non-Dues Revenue in Times of Crisis & Beyond

Most associations are facing challenges when it comes to generating non-dues revenue during our current crisis. Discover ways to grow your non-dues revenue through expanding your digital communication strategy, opening more exclusive and targeted opportunities, and working with advertisers and sponsors to shift their messaging. 1 CAE credit. More info/register.

Hosts: Naylor Association Solutions and Association Adviser

Presenters:

  • Laura Taylor, Vice President of Digital Operations, Naylor Association Solutions
  • John Bacon, Senior Group Publisher, Naylor Association Solutions

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Zoom fatigue—or is it? I’m reading a lot about “Zoom fatigue” these days, which concerns me because associations are relying on Zoom (and other web-conferencing platforms) to educate and connect members to each other. Evan Selinger says the problem isn’t Zoom fatigue, it’s mourning life as we know it. Makes sense.

Using Zoom for professional development. Selinger raises several good points to keep in mind as you plan virtual conferences and other online programs. WBT Systems also shares ideas specifically for preparing and engaging attendees and learners for virtual education via Zoom.

Survey re going virtual. Despite the uncertainty about face-to-face meetings in the future, according to an Association Laboratory survey (reported by Associations Now), only 57% of association leaders said they’re expanding investment in online education, 52% are looking into virtual conferences, and 62% plan on shifting content to a digital platform. Granted, this survey was published in March so maybe these percentages would be higher now, I hope so, or maybe the remaining associations are already invested in these platforms.

I’m thankful for the same silver lining that Dean West, FASAE, president and founder of Association Laboratory, sees: “Every day associations are discovering that they have both the capacity and the capability to do things differently and more successfully. And the crisis has generated a tremendous opportunity to experiment with new strategies and get rid of things that have not provided value for many years.”

Hosting virtual events. If you are hungry for more information about hosting virtual events, check out Matchbox Virtual Media’s blog. Arianna Rehak has written lots of good posts lately about going virtual.

Virtual event sponsorships. Your non-dues revenue doesn’t have to suffer when you move to virtual. I’ve seen lots of good articles about virtual event sponsorships, including this collection of 18 ideas from EventMB and five ways to drive greater value for virtual event sponsors from Trade Show News Network.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off or lost their business—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • Hey Zoom, here are some features people want! (Maddie Grant, Human Workplaces)
  • I am a flâneuse at heart, but no longer live in a city so don’t get to wander like I used to. But I can do it vicariously thanks to Rambalac who films his walks through the streets of Tokyo. I enjoyed this walk in East Shinjuku, especially those tiny alleyways.

Good eats—skip down to the list of free webinars if you’re not into cooking. Check out my weekly In The Kitchen posts for more.

  • I was watching Delicious Miss Brown on the Food Network and she made crab macaroni and cheese. I ordered crab right away from my fish store and made the recipe last Sunday. Wow. Cue horn fanfare… the highlight of the week.
  • I made chermoula to put on top of baked speckled sea trout. Chermoula is a mix of parsley, cilantro, mint, rosemary, lemon juice, garlic, and ground spices—fennel, cumin, white pepper—plus red pepper flakes and olive oil. You can use it for all kinds of things. Later in the week, I put it on steamed asparagus.
  • It’s strawberry season here. Jim brought home a big bucket from a local farm. He made fruit salad twice and I made a strawberry cake. If you make this, store it in the refrigerator, otherwise the strawberries might go off a bit.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 4/24 at 1 p.m.* – 13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Online meetings don’t have to be awkward or dull. Contrary to popular belief, virtual group meetings can be productive, collaborative, and ridiculously engaging. The strategy is to reimagine the usual in-person agenda, energize participants differently, and use the tools to cultivate what the internet is best for – co-creation. Explore how to host virtual meetings for your members that are as engaging as in-person meetings on an interactive platform like Zoom with groups from 13 – 300 participants. More info/register.

Host: Amanda Kaiser, founder, Kaiser Insights

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 4/24 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/24 at 1 p.m. – HBA Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeings are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/24 at 2 p.m. – Addressing Workforce Challenges During COVID-19: A CEO Dialogue

Having transitioned to a remote workforce, associations have discovered new ways to stay focused, lead teams, and move their agendas forward. As the weeks and months continue, however, workforce challenges will shift to economic challenges. Tough decisions will need to be made and contingency plans put into place. These will run the gamut from tapping into reserves, to freezing 401(k) matches and hiring, to furloughs or even layoffs. In this CEO dialogue, hear from colleagues about strategies for addressing these and other difficult workforce decisions. More info/register.

Host: ASAE

Presenters:

  • Janet McNichol, CAE, human resources director, American Speech-Language-Hearing Association
  • Lynda J. Patterson, FASAE, CAE, president and owner, AMPED Association Management
  • Lakisha Ann Woods, CAE, president and CEO, National Institute of Building Sciences
  • Robert Skelton, CAE (moderator), chief administrative officer, ASAE: The Center for Association Leadership

Fri 4/24 at 3 p.m. – How To Bring Sponsor Value Online

Learn the key steps you need to meaningfully bring your sponsors along the virtual journey. Hear about creative strategies and best practices to bring sponsor value into virtual events, and how to maintain positive win/win/win relationships throughout. More info/register.

Host: Associations Catalyzing Entrepreneurship

Presenters:

  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Christina Lewellen MBA, CAE, Executive Director, Association of Technology Leaders in Independent Schools
  • Bruce Rosenthal,Convener, Partnership Professionals Network
  • Cindy Simpson,Manager of Member Services, National Society for Histotechnology

Mon 4/27 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/28 at 12 p.m. – Employing Empathy: Associations Connecting with Staff, Leaders, and Members

Pandemic. Economic roller coasters. Isolation. No matter what ‘face’ we put on in our Zoom meetings, we know that this moment is not easy. Now more than ever, as organizations, leaders, and as colleagues, we need to be intentional in how we listen to each other. As facilitators and partners to organizations of all shapes and sizes, Cynthia and Lowell will spend the hour discussing how they approach empathetic conversations, sharing reflections on organizational voice, and exploring your thoughts & concerns. More info/register.

Presenters:

  • Lowell Aplebaum, CAE, CPF, CEO & Strategy Catalyst, VistaCova
  • Cynthia Mills, FASAE, CAE, Founder, President & CEO, The Leaders Haven

Tue 4/28 from 12 to 2:30 p.m. – Save the Associations Virtual Summit: Responding to Members in a Time of Global Crisis

This summit is a free virtual conference giving association professionals from all over the world the opportunity to learn best practices and engage in meaningful conversations around crisis management, featuring a special interview with Susan Robertson, CEO of ASAE, and two panel discussions with associations who are responding to COVID-19 with an exceptional commitment to their members. More info/register.

Host: Sarah Sladek


NEW: Tue 4/28 at 1 p.m. – How To Design and Lead Interactive, Inclusive Virtual Meetings

Learn about simple virtual tools to lead meetings that get participants sharing ideas, interacting and moving towards investment and action. Hear about differences between in-person and virtual meetings, factors to consider when designing virtual meetings, strategies to engage virtual meeting participants, strategies for designing meetings for multiple participation styles, and next steps and implementation plan. More info/register.

Host: Steven Shattuck, Chief Engagement Officer, Bloomerang

Presenter: Dr. Renee Rubin Ross, founder of The Ross Collective


Tue 4/28 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 4/28 at 1 p.m. – 5 Steps to Quickly Take Your Learning Program Virtual

Learn how to quickly transition your in-person learning strategy into a digital strategy, optimize content and the educational materials in a virtual training environment, and measure and boost learner engagement and participation. More info/register.

Host: BenchPrep

Presenter: Danielle Levsky, learning technologist and content manager at BenchPrep


Tue 4/28 at 2 p.m. – How To “Go Virtual” With Your Poster Session

Organizers are looking for new ways to offer online events and interactive virtual content to their attendees. As poster presentations are an important component of an in-person event, they can be incredibly valuable to your online event as well. Discover how to “Go Virtual” with your poster sessions and provide the same rich, in-person experience online. More info/register.

Host: Event Tech Group


Tue 4/28 at 2 p.m. – Defining the New Normal: Post-coronavirus Events & Conferences

A swift and profound shift is happening among corporate conferences, association meetings, and in-person events: pivoting to digital environments is the next best thing to face-to-face. Featuring subject matter experts from diverse seats at the proverbial table, this 90-minute session will explore what a post-crisis future looks like for the event industry. More info/register.

Host: Pathable

Presenters:

  • Corbin Ball of Corbin Ball & Associates
  • Lance Simon of Blue Sky eLearn
  • Jennifer Loftus of Astron Solutions
  • James Ellsmoor of Island Innovation

Wed 4/29 from 11 a.m. to 4:30 p.m. – MMCC Virtual

Immerse yourself in this virtual, interactive educational opportunity designed to help move your marketing, membership, and communication strategies forward in these challenging times. ASAE has reimagined its Marketing, Membership, and Communication Conference as a one-day virtual event featuring a “taste of MMCC,” including a keynote, 12 concurrent sessions that are most relevant to the community in the COVID-19 environment, chats and Q&A with presenters and attendees, and a moderated virtual happy hour. This event is free of charge thanks to the support of our platform provider, TopClass LMS by WBT Systems. 3 CAE credits. More info/register.

Host: ASAE


Wed 4/29 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 4/29 at 12 p.m. – Event Risk Management in a Post-Pandemic World

As the world recovers from the current crisis, and clients start to hold events again, identifying and reducing risk in the post-Coronavirus period will be vital to ensure safety, reputation, financial viability. This session discusses the importance of an integrated and formalized risk management process in event planning, as well as some of the new risks and associated contingencies that are likely to be the new norm for events in the near future. More info/register.

Host: MPI

Presenter: Martin Hanneman, President, Astrea Risk Management


Wed 4/29 at 1 p.m. – Strengthening Customer Relationships During the COVID-19 Crisis

Face-to-face interaction with your customers has been the golden standard for conducting business and closing sales for decades. But as we work from home—and an uncertainty surrounding when it will be safe and advisable to meet again in-person—you may be feeling a bit disconnected from your audience. Learn how you can continue to foster (and even strengthen) your customer/client relationships, as well as how you might begin to form new connections. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO of Event Garde
  • Rob McCarty, CEO of The Image Shoppe

Wed 4/29 at 2 p.m. – What You Miss in Selecting and Inspecting Sites Can Hurt You…More Now Than Ever

Learn how to sharpen your RFP checklists to address key issues in proposals and when inspecting venues/properties/cities to include more about accommodations and health. Develop better questions to ask, people to see, and timing for in-person or virtual site inspections ​including the actions in a city during a health or other emergency. Enhance your ability to delve deeper in predicting the future into what is not shown or addressed or even now known—or as said in improvisation, your “yes and…” skills. More info/register.

Host: Meetings Today

Presenter: meetings industry consultant and educator Joan Eisenstodt, principal of Eisenstodt Associates, LLC


Wed 4/29 at 2 p.m. – Become a Virtual Meeting & Event Pro

In this two-part webinar about running virtual and hybrid meetings and events, we’ll equip you with the knowledge and skills needed to engage your audiences remotely. From the AV and tech checklist you should run through before your virtual meeting to facilitation techniques designed to keep your audiences engaged, the takeaways from this webinar will improve how you run your virtual and hybrid meetings and events. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Michael Judeh, Senior Director, AV Technology, Convene
  • Julie Starr, Director, Learning and Development, Convene

Wed 4/29 at 2 p.m. – Adjusting Course During a Pandemic: Strategies for Tech and Standards Orgs

Learn seven practical strategies that standards groups, industry associations, and technical consortia can use to reposition their organizations, not just for today’s crisis, but for tomorrow’s realities. Hear ideas for optimizing virtual decision models in a sub-optimal, decentralized environment, identifying growth opportunities in a challenging world, and realigning your operations in the face of uncertainty. 1 CAE credit. More info/register.

Host: Virtual Inc.


NEW: Wed 4/29 at 3 p.m. – Meet Your Members Where They Are: Associations Share Virtual Conference Successes

Hear how two associations responded to the COVID-19 crisis by pivoting from live events to successful virtual conferences. What was their decision-making process? How did it work? How did their members and stakeholders react? Did they see a reduction in attendance? Was sponsorship affected?

Explore how to meet your members where they are to offer virtual solutions amidst a pandemic. More info/register.

Host: Association Acumen

Presenters:

  • Heather Bidinger, PA-C, President, Minnesota Academy of Physician Assistants (MAPA)
  • Elizabeth Schlicht, CAE, Executive Director, Minnesota Academy of Physician Assistants (MAPA)
  • Karissa Kerstan, PA-C, CME Co-Chair, Wisconsin Academy of Physician Assistants (WAPA)
  • Lori Conaway, CAE, Executive Director, Wisconsin Academy of Physician Assistants (WAPA)
  • Betsy Smith, CPA, MST (moderator), President, Association Acumen

NEW: Wed 4/29 at 3 p.m. – Four Show Organizers Talk Going Virtual

Four show organizers will talk through the ins and outs of how they tranisitioned their events virtual. Hear about the steps these events took to go virtual, how they approached choosing the right technology, what experience design they took into account and how they considered monetizing the new virtual format. More info/register.

Hosts: Trade Show News Network and DAHLIA+Agency

Presenters:

  • John Toner – VP, Convention & Industry Collaboration – United Fresh
    Kristi Dougherty – General Manager – Niche Media
    Dorian Sullian – Vice President of Audience Development – National Association of Broadcasters
    Kimberly Carcone – Vice President Market Events – Toy Industry Association
  • Tech Evangelist Dahlia El Gazzar (moderator) of DAHLIA+Agency

Wed 4/29 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Get Zoom invite.


Thu 4/30 at 10 a.m. – Assessing and Choosing a Business Intelligence Tool

In the last 10 years, the market for BI tools has exploded, creating a proliferation of tools, some of which are geared towards developers and/or database administrators, some can only be used locally on desktops, some are designed to be shared easily and others are not. Some tools are entirely self-service, requiring the customer to install, integrate, update and manage the tool themselves, and others are entirely managed by the vendor. Learn how to navigate the myriad tools available on the market and choose the one that is right for your organization. More info/register.

Host: Inciter


NEW: Thu 4/30 at 12 p.m. – Stories of Resilience: A Conversation with Brené Brown

How do you cultivate braver, more daring leaders and embed the value of courage in your company culture? Stories of Resilience is an ongoing virtual event series where small business leaders share true stories of how they’ve navigated challenging times. Speakers will offer strategies for adapting and pivoting during periods of uncertainty and provide inspiration to forge a path forward. More info/register.

Host: Salesforce

Presenters:

  • New York Times bestselling author Brené Brown
  • Salesforce SVP of SMB Marketing Marie Rosecrans

Thu 4/30 from 12 to 3 p.m. – Managing the Virtual Experience

There is a new set of considerations arising if you are planning to pivot to virtual events. What are the implications of creating virtual experiences? Managing the pre-production and implementation of virtual events requires different timing, tools knowledge, and experience design skills. 2 CMP credits. More info/register.

Host: EventMB


Thu 4/30 at 12:30 p.m. – Reimagined Spaces for Social Distancing

As live events start to take place again, event professionals will need to think creatively about how we redesign event spaces if social distancing is still a part of our world. More info/register.

Host: DC Event Coalition

Moderator: Andre Wells, Events by Andre Wells


Thu 4/30 at 1 p.m. – ForesightWorks Live: Fast Data in the Time of COVID-19 and Beyond

According to ASAE ForesightWorks research, association leaders will have a growing need to access and apply data “in the moment” to make strategic and operational decisions. That need has become more urgent amid the COVID-19 crisis. A panel of three association professionals, guided by facilitator Julie Sciullo of Association Analytics, will discuss findings from the ForesightWorks “Fast Data” driver of change, share their strategies for using data in quick decision making, and explore the value of fast data for associations in the future. 1 CAE credit. More info/register.

Host: ASAE


Thu 4/30 at 1 p.m. – Virtual Hugs, Handshakes and Self-Care Amidst COVID-19: Taking Care of Ourselves and Each Other

COVID-19 has impacted our personal and professional lives in ways many of us could not have anticipated. Taking time to care for ourselves and our teams has become more important than ever. Learn about the emotional impacts many of us are experiencing with COVID-19 (and also the physical impacts), how that manifests itself in our work and at home, and ways we can care for ourselves and for our teams/each other during this time. More info/register.

Host: Event Garde

Presenter: Lindsay Gross, Director of Facilitation Services for Event Garde


Thu 4/30 at 2 p.m. – How to Create Effective Audience Surveys

Done well, surveys can empower you with real, actionable, and surprising insights into what your audiences do, think, and need. Smart surveys can turn your communications strategy into a fine-tuned, sophisticated engine of revenue. Learn how to build, deploy, and analyze the results of a great audience survey. Identify and sidestep the countless pitfalls that plague so many surveys. 1 CAE credit. More info/register.

Host: Mighty Citizen


Thu 4/30 at 2 p.m. – Lessons Learned: How We Took Our Event Virtual in 5 Weeks

Like so many events, Protech’s Fusion Customer Conference was forced to go virtual due to the Coronavirus (COVID-19) pandemic. Fortunately, we were able to find another way to deliver our conference to customers, and even double event attendance. So, how did we pull it off? Join the Protech team as they discuss the transition to a virtual event and answer your questions about virtual conferences. What worked? What didn’t? How did Protech maintain value for event sponsors? How did we decide on Microsoft Teams as the conference platform? What advice do we have for associations planning their virtual conferences in the near future? 1 CAE credit. More info/register.

Host: Protech

Presenters: Protech Marketing Director Liz Palm and Marketing Communications Specialist Heather Hughes


Thu 4/30 at 3 p.m. – Getting Creative with Virtual Events

Virtual events can be an opportunity to generate revenue, at a lower cost. But the challenge is how to make the virtual event into a positive experience for attendees and sponsors. Learn about creating value for attendees, rethinking the vendor experience, post-event considerations, and technology and data to leverage. Hear from a panel of association and technology leaders who will share actionable tips that can help you adapt to virtual events and continue to drive revenue. More info/register.

Host: Association Analytics


Thu 4/30 at 3:30 p.m. – Emerging from Crisis – What Associations Need to Consider in Order to Thrive in the Future

During a disruptive event such as the COVID-19 pandemic, organizational leaders must adopt a short-term time frame focused on adaptive strategies for providing value and ensuring survival. But as soon as possible, the focus must shift to how to prepare for the future, and the ability to emerge as a stronger, more resilient organization. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenters:

  • Jeff De Cagna, Executive Advisor at Foresight First
  • Stefanie Reeves, Executive Director at Maryland Psychological Association
  • Sharon Rice, Managing Director of Business Strategy at .orgSource
  • Sherry Budziak, Founder and CEO at .orgSource

Thu 4/30 at 4 p.m. – How Event Planners, Hotels and Meeting Support Vendors Can Work Together During COVID-19

Hear from a panel that include two experienced meeting planners, a national hotel representative, a CVP representative, a convention services representative and a contract attorney. The panel will discuss: What prompts a legitimate cancellation of the contract? As a meeting planner/ED how do you best work with your partners (hotel, exhibit company, outside facilities, transportation companies, etc.). How can we all help the live meeting industry rebound since we are all in this together? What is the future of live meetings? 1 CAE credit. More info/register. (I’m not sure if non-MASAE members can attend, please let me know if you find out.)

Host: Mid-Atlantic Society of Association Executives

Presenters:

  • Shannon Fagan, CMP, HMCC, Association Headquarters, Inc.
  • Joshua L. Grimes, Esq., Grimes Law Offices, LLC
  • Anthony Montanaro, Vista Convention Services
  • Joan Mooney, Director of Sales, Meet AC
  • Heather M. Seasholtz, CMP, Director, TMG Meeting & Event Management
  • Mike Wainwright, Vice President Sales, Marriott Convention Resort Network

Fri 5/1 at 12 p.m. – Food Safety: What is the New Normal and How do Meeting Planners Need to Prepare?

While COVID-19 has not been proven to be transferable through food, can it theoretically be possible? Think about all the touch points there is with the food and beverage we serve at events. Food safety is something planners often overlook, relying on caterers to handle. In the new normal, what do we need to consider about our attendees safety as it relates to the food and beverage we serve them. Buffets vs plated vs boxed? Single-serve prepackaged food? Seating & social distancing? Sneeze guards? Number of servers? Hand washing stations? Bottled water? 1 CMP credit. More info/register.

Host: MPI

Presenter: Tracy Stuckrath, Founder and Chief Food Officer, Thrive! Meetings & Events


Fri 5/1 at 12 p.m. – Reactor, Planner, Experimenter? Diverse Approaches = Better Outcomes

Do you find yourself learning more in a retrospective than the kickoff? How do you figure out the real question or problem you are trying to solve rather than reacting to a series of symptoms? Join a panel of your peers to discuss: What does it mean to you to identify and treat causes versus symptoms? Do you have an a-ha moment AFTER you are in the heat of a problem of the root case? How do you set up an environment to ‘work to learn’? More info/register.

Host: George Rears


Fri 5/1 at 1 p.m. – How the American Association of Geographers (AAG) Took Their Annual Meeting Virtual

Hear how AAG moved their annual meeting to virtual. As an early April conference, they were one of the first to have to make the shift. 1500+ people attended virtually over a 5 day period. Oscar Larson will tell us how they did it along with the insights he received from his post-meeting surveys. This presentation will be followed up with a live Q&A session with special guest, Reggie Henry. More info/register.

Host: OpenWater

Presenters:

  • Oscar Larson, Director of Conferences, AAG
  • Reggie Henry, CIO of ASAE
  • Kunal Johar, CTO, OpenWater

Fri 5/1 at 1 p.m. – HBA Live! Wellness Check

Our emotional, career, physical, social and spiritual wellbeings are in a constant state of flux. To maintain some semblance of balance, it’s important that we stay connected, eat well, sleep well, move our bodies and practice self-care. But that’s a lot to juggle among homeschooling, working from home and the countless other demands we’re currently facing. So take 30 minutes to join this edition of Heathy By Association Live. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Tue 5/5 at 2 p.m. – COVID-19: Moving from Triage to Modeling a Future for your Association

Association executives have spent the past few weeks in triage as a result of the COVID-19 pandemic, moving operations to a virtual environment and making decisions about upcoming activities, meetings, events, and general operations. Scenario modeling and planning for the future are the next logical steps. Explore how to use scenario modeling to develop a plan with multiple options to address the rapid changes occurring in these challenging times. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Lisa Stover, CPA, CGMA, CAE, principal, CLA (CliftonLarsonAllen LLP)


Wed 5/6 at 1 p.m. – The Future of Advocacy

With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world? What do congressional staffers believe are the most effective communications tactics for influencing undecided Members of Congress? How can “grasstops” advocates be trained to influence Congress? How can associations use social media to impact legislative outcomes? Hear insights on the emerging advocacy strategies to influence legislative outcomes, as well as update attendees on the status of Congressional office operations and activities in light of COVID-19. 1 CAE credit. More info/register.

Hosts: ASAE Government Relations and Advocacy Professionals Advisory Council and the Congressional Management Foundation

Presenters:

  • Bradford Fitch, President and CEO, Congressional Management Foundation
  • Seth Turner, Director of Citizen Engagement, Congressional Management Foundation

Thu 5/7 from 1:30 to 3:30 p.m. – Non-Dues-a-Palooza LIVE

Associations were desperate for non-dues ideas and exposure to innovative people and products before. But now in light of the thousands of association events that have been disrupted, there is no better time to look at diversifying revenue streams. We’re partnering with the big dogs to provide an incredible virtual experience for all Non Dues-a-Palooza registrants. All registrants get an all-access pass to Non Dues-a-Palooza LIVE on May 7 plus the in-person event September 24 in Nashville. More info/register (fee).

Host: Teri Carden of ReviewMyAMS fame


Thu 5/7 at 3:30 p.m. – Staying Sane, Motivated & Productive Right Now!

Covid 19 has huge economic impact for our business, but it also has a significant impact on our well-being and productivity. This program won’t help you with your cash deposits right now, but it will help you with your mental deposit and how you can improve your current work environment in a way that will help you stay sane, motivated and productive during these (ahem) challenging times. Hear about simple, actionable steps to improve your performance and productivity right now. More info/register.

Host: .orgCommunity

Presenter: Conor Cunneen, IrishmanSpeaks


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Crisis overwhelm. If you’re feeling stuck in the COVID-19 cave of despair and overwhelm, Tobin Conley, CAE, at DelCor Technology Solutions suggests you listen to the wisdom of a Disney princess (yes, you read that correctly). Trust me when I say this post is well worth reading and just might give you some street cred with all the little princesses in your life—as well as great advice to share with your colleagues.

Going virtual—how. In just three weeks, NIGP converted more than 50 in-person canceled courses to online courses. WBT Systems found out how they managed to pull that off so quickly. Hint, it has a lot to do with their course design strategy.

Going virtual—why. Associations are scrambling to virtually resurrect their canceled conferences. Doom and gloom abounds but all is not lost. In fact, MemberSuite describes the many ways associations can come out ahead by hosting virtual events.

Virtual connections. Chapters always had the advantage of face-to-face events, but now they don’t. Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually.

Virtual events. Since mid-March, Liz Lathan, CMP, has run, participated in, and consulted on virtual events of all types. She’s witnessed awesome and unbearable experiences. At MeetingsNet, she shares ten ways to make your virtual events not suck.”

Leadership decisions. Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development.

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. (New York Times)
  • In the #becausegoats department… the Llandudno goats are so much better with a West Side Story soundtrack. (David Schneider)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • I’ve been making this Thai Style Catfish recipe for years. The only changes I make are: using brown or palm sugar instead of white sugar and sprinkling chopped cilantro all over the fish when it comes out of the oven. I’m not a big fan of the farmed catfish you find in supermarkets—tastes mushy and musty to me. Find yourself a good source of local wild catfish or a premium catfish farm, you’ll love the difference.
  • One of our favorite dishes growing up was Mummy Lorraine cod, even more so than Mummy Lorraine macaroni. Her cod is still a favorite but I make it with local fish. Last week, I topped triggerfish (one of my favorites) with a mix of crushed Ritz crackers, melted butter, lemon zest and garlic salt. Bake until done, sooo good—and easy.
  • It’s asparagus season here. The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. But this year, I’ve noticed the prices in the farmers market are much lower than years past, probably because they’re not selling to restaurants and have a huge supply—sad for them, good for me. Last week, I simply steamed the spears and served them with melted lemon butter.
  • I had a hankering for donuts on Sunday morning so I made a recipe I’d been saving for a while: Ina Garten’s cinnamon baked doughnuts. You probably have everything you need to make them, except maybe two donut pans, but Amazon can quickly help you there. The recipe made more batter than I needed—not a problem since I baked the remainder in a small dish—and took longer than the prescribed 17 minutes to bake. But talk about easy!
  • It’s hard to pick a highlight this week because everything was so good. Our Sunday meal took more time so maybe it deserves the crown: rigatoni with spicy Calabrese style pork ragù. I’ve made this a few times before but this week, instead of Italian sausage, I used Portuguese chourico. I forgot it was supposed to simmer for four hours, whoops. According to my notes, I’ve forgotten this before. I simmered it for an hour or so and it was fantastic.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.


Fri 4/17 at 8 a.m.* – Challenges and Opportunities with Online Presenting and Teaching: A Question and Answer Webinar

Many educators have had to adapt to digital and online presenting and teaching, with little if any time to prepare. This webinar will be beneficial to all educators, presenters, and others who have to design and deliver presentations, courses, webinars, and other formats of digital and online education. It will allow participants to have their questions answered and to share their own best practices. More info/register.

Host: AMEE

Presenter: Lawrence Sherman, FACEHP, CHCP, President of Meducate Global, LLC

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 4/17 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/17 at 1 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/17 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: Gretchen Schmelzer, Teleos


Fri 4/17 at 2 p.m. – Making Critical Decisions About Meetings Amid COVID-19: A CEO Dialogue

The decision whether to hold, cancel, or postpone in-person meetings or convert them to virtual offerings is front and center for association CEOs as the coronavirus pandemic continues. This CEO dialogue will include real case examples and examine key topics including the timeframe for decision-making, board involvement, refund policies, and communication with registrants. In conversation among peers, explore the thinking and rationale behind the decisions that association leaders are making in response to the current health and economic crisis. More info/register.

Host: ASAE

Presenters:

  • Lori M. Anderson, FASAE, CAE, president and CEO, International Sign Association
  • Colleen Bagnasco, CMP, CAE, executive director, meetings, Association Management Center
  • Christie Tarantino-Dean, FASAE, CAE, chief executive officer, Institute of Food Technologists
  • Irving Washington, FASAE, CAE, executive director/CEO, Online News Association
  • Moderator: Amy Ledoux, CMP, CAE, chief learning and meetings officer, ASAE: The Center for Association Leadership

Fri 4/17 at 2:30 p.m. – Sip and Share: Fears & Forecasts for Content Marketing

You’re invited to grab your beverage of choice (no judgement!), log on, and join us as we discuss today’s current hot topics surrounding content marketing (yes there’s more to life than just COVID news, although we’ll discuss that too), such as nichification, content automation, behavioral content marketing, and more. Then we’ll open up questions to attendees to learn about what’s keeping you up at night and where you think content is headed in 2020. 1 CAE credit. More info/register.

Presenters:

  • Alexis Fermanis (moderator), Communications Director at the Society of Industrial and Office Realtors
  • Dina Lewis, CAE, Founder of Distilled Logic
  • Erica Salm Rench, Director of Customer Success at rasa.io
  • Courtney Reyers, Assistant Director of Member Services at American Society for Microbiology

Mon 4/20 at 10 a.m. – Professional Development Town Hall Discussion: How Are You Managing Remote Work?

Join a discussion about managing remote work. Share tips, tricks, and hacks that can help everyone manage the remote work landscape. What are your tips and tricks for working with small children and family members at home? How are you handling the extra work COVID-19 has created in addition to your usual workload? How are you staying focused? More info/register.

Organizer: ASAE Professional Development Committee


Mon 4/20 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/21 at 11 a.m. – The Questions You Should Be Asking

When everything is uncertain, questions abound. But which questions you ask can make a world of difference. We’ll explore the questions you should be asking yourself, your volunteer leaders, and your members right now. We’ll discuss the role of qualitative and quantitative research in times like these and when data is helpful or harmful. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests:

  • Glenn Tecker, Tecker International
  • Robin Wedewer, Tecker International

Tue 4/21 at 11 a.m. – Best Practices for Developing High-Performing Volunteer Engagements

National Volunteer Week is a time for organizations across the country to honor volunteers for the irreplaceable impact of their time and energy all year round. It’s also a great time re-evaluate your volunteer program. Hear strategies to develop high-performing volunteer engagements that meet members expectations while moving your organization forward. More info/register.

Host: YourMembership


Tue 4/21 at 12 p.m. – COVID-19: Knowing How and When to Develop Partnership Proposals (Partnership Professionals Network Idea Exchange)

Many organizations send a prospectus to large numbers of companies. However, companies that associations are targeting for high-level sponsorships and partnerships receive large quantities of prospectuses and would be more receptive to a customized proposal. Join a discussion on how and when to develop partnership proposals. More info/register.

Organizer: Partnership Professionals Network


Tue 4/21 at 12 p.m. – Association Advocacy in COVID-19: The CARES Act and Future Legislation

In response to COVID-19, Congress passed the CARES Act, a $2.2 trillion relief package to provide Americans emergency aid and help combat the pandemic. While associations are included in some of the CARES Act’s programs, trade and professional associations experiencing severe revenue losses during the current pandemic were excluded from the popular and beneficial Paycheck Protection Program. This webcast will provide the latest updates on ASAE’s advocacy related to COVID-19 relief and how you can get involved. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Julia Judish, special counsel, Pillsbury Winthrop Shaw Pittman LLP
  • Sandra G. Swirski, partner, Urban Swirski & Associates
  • Mary Kate Cunningham, CAE, vice president for public policy, ASAE: The Center for Association Leadership

Tue 4/21 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 4/21 at 1 p.m. – Donor Management System Best Practices

Learn about donor management software best practices, including customizing your system to your organization’s needs, cleaning data, defining data standards and coding, and the importance of training staff to enter and extract data efficiently. More info/register.

Host: Idealware

Presenter: Jonathan Poisner, Strategic Consulting


Tue 4/21 at 2 p.m. – Timesaving Virtual Tools to Rock Every Fundraiser’s World

Communicating with donors needs to be immediate, personal, impactful, and as of today, 100% virtual. Get a bounty of free and affordable ideas to delight your donors, stand out, get virtually face-to-face, and know if your message is getting through. More info/register.

Host: Mighty Citizen

Presenters:

  • Rachel Clemens, CMO of Mighty Citizen
  • Rachel Muir, CFRE, fundraising consultant
  • Julia Campbell, author of Digital Storytelling

Tue 4/21 at 2 p.m. – 5G and Digital Events: Evolution or Revolution

What does the future hold for digital events when it comes to 5G adoption? Join us for this session where we will break down the impacts of 5G that will be seen, felt, and heard in the development of our digital events in 2020 and beyond. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Will Curran, Founder and Chief Event Einstein, Endless Events
  • Brandt Krueger, Owner, Event Technology Consulting

Tue 4/21 at 2 p.m. – Courage Required. Leading in the Time of COVID-19

Being a great leader in the business events industry is not for the faint of heart. Learn about the key skills required to move ahead and bring the team with you: how to help your people and yourself navigate this stressful time, the definition of “anticipatory grief,” and opportunities to chart the future. More info/register.

Host: Smart Meetings

Presenter: Tammy Blount-Canavan, executive vice president, principal, destination & travel practice at Fired Up Culture


Wed 4/22 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum


Wed 4/22 at 12:30 p.m. – Technology Transactions for Nonprofits

Hear an overview of the approaches to use when evaluating or acquiring technology services, platforms, and systems. Understand the licenses and contracts that are involved in negotiations. Discuss the contract considerations that arise from existing laws applicable to the access and use of data, and the details that all nonprofits (and their advisors) should understand when conducting technology transactions. More info/register.

Host: Venable LLP

Presenters:

  • Nora Garrote, Partner, Intellectual Property Transactions Group, Venable LLP
  • Chris Kim, Associate, Intellectual Property Transactions Group, Venable LLP

Wed 4/22 at 1 p.m. – Marketing Your Mission & Core Values During the COVID-19 Crisis

There are certainly many tangible components of your brand and business that are affected by the COVID-19 crisis—from simply remaining open and operational during this time, to more granular details such as SEO and social media strategies. But the impact goes well beyond these considerations; the COVID-19 pandemic is also a test of your brand’s mission and core values. Learn how to stay true to your brand’s mission and core values during these trying times and how to balance the many challenges business owners face in today’s world. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO of Event Garde
  • Rob McCarty, CEO of The Image Shoppe

Wed 4/22 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Get Zoom invite.


Thu 4/23 at 12 p.m. – PCMA Digital Experience Institute Office Hours

We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.

Host: PCMA Digital Experience Institute


Thu 4/23 at 12:30 p.m. – Virtual Coffee Talk: Uncovering New Sources of Revenue

The popular association Coffee Talks are going virtual and expanding beyond our usual DC-area networking gatherings to include execs from across the US. Join your association peers to share opportunities and strategies for “Uncovering New Sources of Revenue” by leveraging your website and digital properties. We’ll explore new membership models, content subscriptions, virtual meetings, customized professional development, sponsored search & content, and cross-selling & bundling. More info/register.

Host: Results Direct


Thu 4/23 at 1 p.m. – Designing for Success in the Current E-learning Landscape

We’ll explore an approach to planning, creating, and evaluating e-learning experiences that starts with clearly defined outcomes and focuses on maximizing relevancy and engagement for learners. We’ll also look at how to leverage learner data to inform updates, driving a continuous cycle of improvement. Along the way, we’ll share real-world examples plus tactics and techniques you can try. 1 CAE credit. More info/register.

Host: Tagoras

Presenters:

  • Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning
  • Janine Loechel, senior learning content manager, and Stacy Hunt, learning content manager, BenchPrep

Thu 4/23 at 1 p.m. – Empathetic Marketing: Cultivating Creativity and Connection in a Crisis

In everything we do, context matters. In this webinar, we are giving you permission to adapt and engage with tact, empathy, and a healthy dose of mindful marketing. Together, we will use Sara’s “C.A.R.E. Method” to leverage the unique set of skills and strategies that marketers bring to the table to help organizations and companies redefine success, build creative momentum, and pave a path forward with tangible steps that lead to tangible results. More info/register.

Host: Event Garde

Presenter: Event Garde’s Director of Communications and Engagement, Sara Krueger

Moderator: Aaron Wolowiec, Event Garde CEO


Thu 4/23 at 1 p.m. – Seven Things Standards Bodies Should Be Thinking About Right Now

Learn seven practical strategies that standards groups and technical consortia can use to adapt, not just for today’s crisis, but for tomorrow’s realities. Find out how to optimize decentralized decision models in a sub-optimal, decentralized environment, identify growth opportunities in a challenging world, and realign your operations in the face of uncertainty. More info/register.

Host: Virtual Inc.

Presenters:

  • Andy Freed, CEO, Virtual, Inc.
  • Greg Kohn, Chief Growth Officer, Virtual, Inc.
  • Alysia Johnson, Senior Vice President, Client Services, Virtual, Inc.

Thu 4/23 at 2 p.m. – Data Analytics for Learning and Certification: Fantastic News from the Front Lines of Data Analytics

Because many associations won’t enjoy the full benefit of conferences (and conference revenue) this year, other pillars of income become even more important, such as training and certifications. Hear how one association’s use of member-facing analytics for CEU tracking and certification helps current and potential participants better understand their path to achieving credentials and professional recognition. More info/register.

Host: Gravitate Solutions


Thu 4/23 at 2 p.m. – Real Solutions to Amp Up Your Online Presence

Many of you are considering virtual events and increasing your online presence during these uncertain times. Hear from association executives as well as our vetted solutions providers on how to engage your stakeholders, attract prospects, and enhance your member experience through their powerful tools. 0.5 CAE credit. More info/register.

Host: .orgCommunity


Thu 4/23 at 2 p.m. – Using Artificial Intelligence to Make Workflows Smarter

Learn about AI and automation tools that can help you make your organization’s workflows more intelligent as well as practical applications of AI tools available today, how to infuse AI into your organizational processes to make them smarter and less time-consuming, and how to embark on easy AI and automation experiments. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, Director of Customer Success at rasa.io


Thu 4/23 at 2:00 p.m. – This Or That: What Association Execs Are Using for Virtual Conferences

As association executives search for new ways to convert their in-person learning and events into online experiences, there is a constant refrain of “What do *you* use?” in the air. We’ll ask association executives who have made selections why they chose the solutions they did, about integrations with existing technology, and how they have addressed accessibility and inclusivity with their choices. Find out what they’ve learned (good and bad) about the experience and what they’re doing differently as they put on future virtual events. More info/register ($20 fee unless you’re a Patreon supporter of Association Chat)

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests:

  • Maricela Arias-Cantu, Society for Public Health Education
  • Michael Tatonetti, Professional Pricing Society
  • Samantha Evans, International Association of Accessibility Professionals

Thu 4/23 at 2 p.m. – The 8 Questions You Must Answer to Produce a Successful Virtual Event

Jay Baer and Brian Fanzo are marketing, CX, and virtual events experts with rich histories of producing live digital content in every conceivable form and format. They are coming together in this fast-paced, fact-based, no sacred cows session to teach you what you REALLY need to know to create your own outstanding virtual events. They’ll explain the 8 key questions you simply must answer to succeed with virtual events. And they’ll review the pros/cons/alternatives of every facet of the virtual events ecosystem. More info/register.

Hosts:

  • Jay Baer, President, Convince & Convert
  • Brian Fanzo, Digital Futurist | Keynote Speaker, iSocialFanz.com

Thu 4/23 at 3 p.m. – Finding New Revenue Streams

Many associations are being forced to re-write parts of their “playbook” to adapt to changes in the market, and that’s not necessarily a bad thing. Now is the time to identify which revenue streams are profitable and which ones are not. It’s also a time to look at the data and determine what new revenue opportunities might exist if you shifted your product and service offerings. Learn about quick reports you can run to identify and optimize revenue streams as well as popular channels you can analyze and how you can use the data insights to adapt your go-to-market plan. More info/register.

Host: Association Analytics


Thu 4/23 at 3 p.m. – Five Best Practices for Onboarding New Members

How you welcome your new community members matters. Having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., makes new members more comfortable, and you’re more likely to dip a toe in a new community if you have ideas for how to do it. Hear five best practices for onboarding new members into your community. More info/register.

Host: The Community Roundtable

Presenter: Kelly Schott


Thu 4/23 at 7 p.m. – Grapes and Games

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk digital games. We’ve asked and you’ve shared with us some of the games you’re using to stay connected with colleagues, friends and family during this period of social distancing. Prior to each session, you’ll vote on the game you want to try out and we’ll play it together. We’ll discuss what we like, what we don’t, possible modifications and share in a laugh or two along the way. More info/register.

Host: Event Garde


Fri 4/24 at 1 p.m. – 13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Online meetings don’t have to be awkward or dull. Contrary to popular belief, virtual group meetings can be productive, collaborative, and ridiculously engaging. The strategy is to reimagine the usual in-person agenda, energize participants differently, and use the tools to cultivate what the internet is best for – co-creation. Explore how to host virtual meetings for your members that are as engaging as in-person meetings on an interactive platform like Zoom with groups from 13 – 300 participants. More info/register.

Host: Amanda Kaiser, founder, Kaiser Insights


Fri 4/24 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/24 at 1 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/24 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: Alan Pelz-Sharpe


Fri 4/24 at 3 p.m. – How To Bring Sponsor Value Online

Learn the key steps you need to meaningfully bring your sponsors along the virtual journey. Hear about creative strategies and best practices to bring sponsor value into virtual events, and how to maintain positive win/win/win relationships throughout. More info/register.

Host: Associations Catalyzing Entrepreneurship

Presenters:

  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Christina Lewellen MBA, CAE, Executive Director, Association of Technology Leaders in Independent Schools
  • Bruce Rosenthal,Convener, Partnership Professionals Network
  • Cindy Simpson,Manager of Member Services, National Society for Histotechnology

Tue 4/28 at 12 p.m. – It May Be Legal, But Is It Ethical? An Introduction to Association Lobbying and Ethics

Recent controversies in Washington, DC and beyond have highlighted the importance of ethics to the work of association government relations and advocacy professionals. Explore real-life case studies of unethical lobbying behavior, review the ‘rules of the road’ for association government relations and advocacy professionals, and join a discussion of best practices for avoiding ethical challenges in association lobbying. 1 CAE credit. More info/register.

Hosts: ASAE Government Relations and Advocacy Professionals Advisory Council and the National Institute for Lobbying and Ethics

Presenters:

  • Tom Susman, Strategic Advisor, American Bar Association
  • Paul Miller, President and CEO, Miller/Wenhold Capitol Strategies
  • Tommy Goodwin, Head of Government Relations, Project Management Institute

Wed 4/29 from 11 a.m. to 4:30 p.m. – MMCC Virtual

Immerse yourself in this virtual, interactive educational opportunity designed to help move your marketing, membership, and communication strategies forward in these challenging times. ASAE has reimagined its Marketing, Membership, and Communication Conference as a one-day virtual event featuring a “taste of MMCC,” including a keynote, 12 concurrent sessions that are most relevant to the community in the COVID-19 environment, chats and Q&A with presenters and attendees, and a moderated virtual happy hour. This event is free of charge thanks to the support of our platform provider, TopClass LMS by WBT Systems. 3 CAE credits. More info/register.

Host: ASAE


Wed 4/29 at 2 p.m. – What You Miss in Selecting and Inspecting Sites Can Hurt You…More Now Than Ever

Learn how to sharpen your RFP checklists to address key issues in proposals and when inspecting venues/properties/cities to include more about accommodations and health. Develop better questions to ask, people to see, and timing for in-person or virtual site inspections ​including the actions in a city during a health or other emergency. Enhance your ability to delve deeper in predicting the future into what is not shown or addressed or even now known—or as said in improvisation, your “yes and…” skills. More info/register.

Host: Meetings Today

Presenter: meetings industry consultant and educator Joan Eisenstodt, principal of Eisenstodt Associates, LLC


Thu 4/30 at 2 p.m. – How to Create Effective Audience Surveys

Done well, surveys can empower you with real, actionable, and surprising insights into what your audiences do, think, and need. Smart surveys can turn your communications strategy into a fine-tuned, sophisticated engine of revenue. Learn how to build, deploy, and analyze the results of a great audience survey. Identify and sidestep the countless pitfalls that plague so many surveys. 1 CAE credit. More info/register.

Host: Mighty Citizen


Thu 4/30 at 3:30 p.m. – Emerging from Crisis – What Associations Need to Consider in Order to Thrive in the Future

During a disruptive event such as the COVID-19 pandemic, organizational leaders must adopt a short-term time frame focused on adaptive strategies for providing value and ensuring survival. But as soon as possible, the focus must shift to how to prepare for the future, and the ability to emerge as a stronger, more resilient organization. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenters:

  • Jeff De Cagna, Executive Advisor at Foresight First
  • Stefanie Reeves, Executive Director at Maryland Psychological Association
  • Sharon Rice, Managing Director of Business Strategy at .orgSource
  • Sherry Budziak, Founder and CEO at .orgSource

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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