Association Brain Food – Page 5 – Association Brain Food

Association Brain Food: 4.4.25

The weekly list of free educational events and resources for the association community…

“The purpose of art is washing the dust of daily life off our souls.” —Pablo Picasso

Membership requirement for certification. Many association professionals believe it’s okay to require membership for certification programs, but, as Apti points out, it’s definitely not. In fact, it’s illegal, on antitrust grounds, to tie membership to certification. Apti explains why, debunks some myths, suggests ways to minimize program risk, and offers ideas to engage non-members instead.

Award winner recognition. A plaque, a profile in the magazine, and a shout-out in the newsletter—is that all your association’s award winners get? OpenWater describes how to give award winners more publicity by sharing their stories and lessons learned beyond your awards gala audience.

Member recruitment. YourMembership describes 13 tactics used by small-staff associations to attract and recruit new members. The entire list seems pretty essential to me. Has your association tried all of them?

AI tools course. Earn up to five CAE credits from Association Academy’s live Association Artificial Intelligence Certificate Course, which teaches practical use of AI tools. Learn how to create high-quality text, image, video, and other content with hands-on time in class. Students earn one CAE credit for each live class they attend. The course meets Thursdays, 1-2pm ET starting May 22. Save $50 with promo code BRAINFOOD.

Software users groups. Wes Trochlil of Effective Database Management explains how to create and get the most out of a software users group. Why would you organize one? Because a group of fellow AMS (or other software) users is a lifeline when you need help or want to combine voices to get necessary software fixes and features.

AI detection. I refuse to become Deirdroid. I hope you refuse to turn into or rely completely on a machine too. Beth Ziesenis (aka Beth Z) has put together a list of AI writing tells you should avoid using. Sadly, my beloved em dash is on the list. No doubt, you’ll recognize a lot of these ugh-ly phrases. How did AI learn them? From all of us!

Event content repurposing. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. It’s an intriguing list: premium on-demand library, microcredentials, sponsored content collections, exhibitor intelligence reports, data-enriched industry reports, speaker spotlight packages, session remix products, and interactive learning communities. Plus, they provide a 30-day action plan.

AI for associations. Getting tired of all these AI articles? Well, if you want a quick check to see how well your association is applying AI, Farhad Khan at Member Lounge shares a practical guide to AI for associations.

You never grow old at the table

With half a head of cabbage sitting in the fridge, I poked around to see what could go with it. I pulled Italian sausage out of the freezer and a can of cannellini beans from the pantry (aka the shelving unit behind my office door), and got to work on a sausage, cabbage, and white bean skillet. Other ingredients: onion, broccoli and chard stems, garlic, thyme, basil, oregano, ground fennel, white wine, sundried tomatoes, Parmesan, and parsley. The husband (and I) gave it a big thumbs up.

Hurrah for the freezer again. I combined a thawed package of frozen spinach with cream cheese, Parmesan, thyme, basil, oregano, garlic powder, panko breadcrumbs, and melted butter, patted it on top of salmon fillets, and popped them in the oven. On the side, roasted broccoli with red onion, cayenne, and garlic powder, plus a nuked sweet potato.

One more from the freezer: a pretty darn tasty (leftover Christmas) turkey curry with greens. I started with a New York Times recipe (archived version), but added red bell pepper, jalapeño, cinnamon, green onions, and chickpeas. I used whole cans of coconut milk and diced tomatoes instead of a cup of each and served the curry over brown rice.

For breakfast, I usually wrap something in a wheat tortilla, often a fried egg with charro (pinto) beans, avocado, and salsa, or leftovers (veggies or meat/fish). Since I like protein in the morning, I’m experimenting with hummus (made in the pressure cooker) in my tortillas this week. So far, I’ve had it with roasted broccoli and red onion one morning, and with avocado and hot sauce another.

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Note: Per ASAE, “any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline.”

Education providers: If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not product-centric.

Fri 4/4 at 12 p.m.* – CAE LiveChat

This program is open to all CAE candidates, current CAEs, and all ASAE members. The goal is to provide an open, online space for CAE candidates to ask questions about anything and everything about CAE (e.g., exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) as well as current CAEs to share their knowledge and experience with the CAE exam as well as any ASAE members who wish to join. More info/register (ASAE members only).

Host: ASAE

Facilitators:

DeeJay Hastings, IOM, CAE, Deputy Executive Director & Consultant, LEWIS, LLC (Lead Facilitator)
Wanda Little Coffey, MBA, CAE, Senior Director, Volunteer Relations, ASAE

*All events are online at Eastern Daylight Time unless otherwise noted.

Mon 4/7 at 8 a.m. – Associations and Collaborative Abundance (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Every week, Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Juan Sanchez, CIO, Inteleos

Tue 4/8 at 11 a.m. – One-Size-Fits-NONE: “Watch Me” is NOT a Strategy for Sales Success

Traditional sales training often follows a “one-size-fits-all” formula—treating every salesperson as if they learn, grow, and succeed in the same way. Sure, it might create a common language, but it completely misses the mark on what truly drives long-term performance: empowering salespeople to think, adapt, and sell on their own. Learn how to leverage the three “love languages” of salespeople to connect, inspire, and drive results; identify the specific skills, behaviors, and processes each salesperson needs to succeed; and how to improve sales team training. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Steve Heroux, Founder at The Sales Collective

Tue 4/8 at 12 p.m. – What Associations Need to Know About Tax Changes

With proposed tax changes on the horizon, associations must stay informed to navigate potential financial and operational impacts. Understanding these shifts is critical for maintaining compliance, optimizing financial strategies, and making informed decisions about technology investments. Hear about proposed 2025 U.S. tax changes and their potential impact on associations, insights into compliance challenges and financial considerations, and best practices for future-proofing your technology investments amid legislative changes. More info/register.

Host: Momentive Software

Speakers:

Nicole Bowen, CAE, Nonprofit Relationship Management, RSM US LLP
Corinne Contento, Director of Tax, Momentive Software
Tirrah Switzer, VP, Product Marketing, Momentive Software

Tue 4/8 at 12 p.m. – LGBTQIA2+ 2025 Community Call

A unique and inclusive opportunity for association professionals across all career stages to connect and engage over lunch, and a space where you can openly share and discuss topics that are current and significant to the LGBTQIA2+ association community. More info/register (ASAE members only).

Host: ASAE LGBTQ Association Executives and Supporters

Tue 4/8 at 2 p.m. – How to Empower Your Sales Teams to Convert More Webinar Leads

Learn how to use engagement data to identify high-value leads, identify buyer intent signals to drive effective follow-up, help sales create personalized outreach, and create a pre and post event sales motion. Hear from successful salespeople who will share how they leverage this data to prioritize lead follow-up, have more valuable conversations and more effectively convert those prospects into meetings, pipeline and revenue. More info/register.

Host: ON24

Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24

Wed 4/9 at 11:30 a.m. – Cybersecurity with Brian Scott (Association Chat)

Cyber threats aren’t just an IT issue—they’re an existential risk for associations and nonprofits. In today’s politically charged environment, data breaches, ransomware attacks, and cyber vulnerabilities can have devastating consequences. Hear about the biggest cyber threats facing associations today—and what leaders can do to protect their organizations. More info/register.

Host: KiKi L’Italien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M

Guest: Brian Scott, President and CIO of Clear Tone Consulting

Wed 4/9 at 12 p.m. – Build Winning Association Sponsorship Programs: Strategies for Success

Learn about the biggest trends impacting sponsorship and ad sales, key factors that drive companies to sponsor and advertise with associations — or not, how to create a program that increases sponsorship and advertiser involvement revenue and member value, the critical roles for staff leadership and board members in creating a successful sponsorship and advertisement revenue strategy, and how to transition from your current sponsorship and advertisement program to a more impactful approach. More info/register.

Host: Ewald Consulting

Speakers:

Bruce Rosenthal, Principal of Bruce Rosenthal Associates
Blake Finger, Director of Sales and Membership Strategies at Ewald Consulting
Betsy Pierre, Partnership and Sales Manager at Ewald Consulting

Wed 4/9 at 12 p.m. – From Questions to Answers: How Associations Can Deliver Real-Time Member Value

Your members are overwhelmed with information, and if they have to dig through cluttered websites or outdated PDFs to find answers, they won’t stick around. Learn how associations can shift from simply storing information to delivering real-time, personalized insights that meet member needs instantly and build trust over time. More info/register.

Host: WorkerBee.TV

Speaker: Reggie Henry, Chief Information & Engagement Officer, ASAE

Wed 4/9 at 12 p.m. – Beyond Dues | Proven Strategies for Growing Non-Dues Revenue

Tired of relying solely on membership dues? Hear about proven strategies to diversify and grow your non-dues revenue. From sponsorships to premium programs, discover actionable tactics to increase revenue without increasing dues. More info/register.

Host: GrowthZone

Speakers:

Doug Holman, co-founder, Holman Brothers Membership Sales Solutions
Scott Robertson, director of strategic partnerships, GrowthZone

Wed 4/9 at 12 p.m. – Succession Planning: Future-Proofing Your Organization

Building a healthy “bench” builds management depth, improves employee retention and motivation, and reduces organizational risk. Yet why is it so challenging to actually implement? Explore how to create a healthy succession planning culture (and why it’s harder than it looks), how to address succession planning roadblocks, how to level up the people who are going to backfill key positions, and knowledge transfer best practices (and other tactical recommendations). More info/register.

Host: Braintrust Professional Institute

Speakers: Randall Craig and Ronja Francoeur, Braintrust Professional Institute

Wed 4/9 at 1 p.m. – Autonomous AI for Nonprofits: Transform Your Team’s Capacity to Drive Impact

Learn about AI Agents, potential tools, and their capabilities; how to define use cases for AI within your organization; and how to identify next steps for AI exploration and implementation. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Nicole Adair, Principal Solution Engineer at Salesforce
Stephen St. John, Senior Director, Customer Success & Solutions at fusionSpan

Wed 4/9 at 2 p.m. – Thinking Outside the Convention Center

Convention centers and big-box hotels offer numerous benefits to large groups — but what happens when you need to think outside the so-called big box? Do you find yourself scrambling for creative concepts and original ideas for off-sites, alternative venues or the great outdoors? Join us for this interactive online session of idea-sparking and creative-juice flowing, and pick up some great ideas — as well as tips on how to tap into your own creativity. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speakers:

Edward Perotti, CMP, CMM, Principal, EP Events & Experiences
Michael J. Shapiro (moderator), Director of Content Strategy, Northstar Meetings Group

Wed 4/9 at 2:30 p.m. – Stage Programs & Professional Hosts for Associations

Whether it’s a conference, annual meeting, or virtual event, associations must captivate audiences, spark engagement, and leave lasting impressions. Explore what makes a stage program truly unforgettable. Learn how associations can use professional hosts and intentional event design to connect with their audiences. More info/register.

Host: KiKi L’Italien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M

Guest: Devon Montgomery Pasha, CMP, CED, Emcee, and Chief Expereince Oficer at DMP Creative LLC

Thu 4/10 at 12 p.m. – AMS Success Webinar Part 2: Adoption, Onboarding & Knowing When to Ask for Help

Learn what it takes to fully leverage your technology to achieve AMS success. Hear about strategies for seamless staff adoption, best practices for onboarding and managing change, navigating ongoing AMS support and optimization, when and how to ask for help to maximize success, and Emily’s insights from her experience working with an AMS vendor and how Achurch Consulting has supported their journey since go-live. More info/register.

Host: Achurch Consulting

Speakers:

Emily Miranker, Association of Children’s Museums
George Rears and Erin Trost, tech consultants, Achurch Consulting

Thu 4/10 at 1 p.m. – New World of Testing

The demand for lifelong learning experiences is rising, creating major opportunities for organizations to evolve their programs and maximize value. Hear about the Lifelong Learning Strategy Framework—a free, practical guide to help organizations assess, enhance, and future-proof their learning programs. Learn how to tap into the growth potential of the professional learning market and use the Lifelong Learning Strategy Framework to evaluate opportunities and drive sustainable growth. Explore real-world success stories of organizations transforming their educational offerings into powerful revenue drivers. More info/register.

Host: Association of Test Publishers

Speakers: Matt Albery, Senior Director of Product Management, and Claudine Townley, Director of Customer Success, BenchPrep

Thu 4/10 at 2 p.m. – Monthly Association Jam Session

Join a discussion about rolling topics, totally casual, a chance to exchange tips while getting to know other folks who are doing the work of 10 staff too. This month, we’ll chat about how we can help each other figure out what to do when we arrive in a new role and inherit a big honkin’ mess. More info/register.

Host: Association Marketplace

Thu 4/10 at 2 p.m. – The Global Meetings Landscape in 2025: Key Insights and Industry Realities

Hear from research leaders at Northstar Meetings Group as they present the latest findings from the Northstar/Cvent Meetings Industry PULSE Survey. Get a clear, data-driven analysis of budgets, spending trends, supplier relationships, and shifting planner priorities not just in North America, but in EMEA and APAC as well. Learn about the impact of political and economic shifts on business confidence and event strategy. Gain the insights needed to make informed decisions, strengthen partnerships, and adapt to industry changes. 0.5 CMP credit. More info/register.

Host: Northstar Meetings Group

Speaker: David Blansfield, Executive Vice President & Group Publisher, Northstar Meetings Group

Fri 4/11 at 12:30 p.m. – What the Bananas is Agentic AI? AI is No Longer Just a Tool—It’s a Game-Changer for #EventProfs

Agentic AI isn’t just about automation—it’s about AI that acts, decides, and optimizes in real-time to make event planning, marketing, and execution more efficient than ever. Hear a clear, no-fluff explanation of Agentic AI and why it matters for event professionals; how AI can streamline event planning, marketing, and execution; what to avoid when integrating AI into your workflow; and how to build an AI agent that works for you. More info/register.

Host: Dahlia El Gazzar, Dahlia+ Agency

Guest: Noelle Russell, AI Leadership Institute

Wed 4/16 from 9 a.m. to 5 p.m. – CMEpalooza Spring

CMEpalooza is a free, biannual, online conference geared toward individuals involved in the development and implementation of continuing medical education for healthcare professionals. More info/register.

Hosts: Derek Warnick, continuing healthcare education professional, founder of CMEpalooza, and Scott Kober, MBA, Managing Partner at Excalibur Medical Education

Wed 4/16 at 10 a.m. – Small Steps, BIG Results: Improving Your Website Without a Major Redesign

Are you looking to improve your website now without a major redesign or large technology investment? Hear success stories and initiatives that you can implement right away without a big investment. Learn how to refresh your website design; test your site’s usability; create an analytics/SEO reporting dashboard; review, refine and retire your content; and consolidate your digital presence. More info/register.

Host: Results Direct | RD Mobile

Speakers: Laura Graham, Senior Solutions Consultant, and Cecilia Satovich, Executive VP, Results Direct | RD Mobile

Wed 4/16 at 11 a.m. – AI and The Future of Work (Association Chat)

The future of work isn’t coming—it’s already here. As AI reshapes industries, associations and nonprofits must navigate a rapidly shifting landscape or risk being left behind. Hear how associations can harness AI for growth, innovation, and long-term success. More info/register.

Host: KiKi L’Italien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M

Guest: Dan Chuparkoff, CEO, Reinvention Labs

Wed 4/16 at 1 p.m. – What Works (and What Doesn’t) in Association Growth & Engagement

Are your association’s strategies actually working—or are they just keeping you busy? In an industry filled with revenue models, engagement tactics, and membership initiatives, knowing what truly drives success can mean the difference between growth and stagnation. From what makes affinity programs profitable to the engagement strategies that actually retain members, Lucas breaks down the common pitfalls associations face and how to navigate them successfully. More info/register.

Host: KiKi L’Italien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M

Guest: Lucas McCann, President & CEO of Core Affinity

Thu 4/17 at 11 a.m. – Mastering Standard Operating Procedures: Enhancing Efficiency and Compliance

Standard Operating Procedures (SOPs) are the backbone of quality and consistency in any organization, ensuring that every task is performed with uniformity and precision. Learn what SOPs are and how to identify your organization’s needs, create tailored SOPs, and implement them effectively. Hear how SOPs can enhance operational efficiency, ensure compliance with legal and industry standards, and provide a strong basis for training and quality control. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Daniel Elacqua, Chief Executive Officer, and Towsif Nasor, Technology Advisor at Strategico Consultants

Fri 4/18 at 12 p.m. – CAE LiveChat

Host: ASAE

Facilitators:

DeeJay Hastings, IOM, CAE, Deputy Executive Director & Consultant, LEWIS, LLC (Lead Facilitator)
Wanda Little Coffey, MBA, CAE, Senior Director, Volunteer Relations, ASAE

Fri 4/18 at 3 p.m. – Nonprofit Consultants Collaborative Monthly Networking Meeting

This monthly networking meeting is for full-time consultants who work with non-profits and associations. You don’t have to be an ASAE member to attend this consultant-organized event. This month’s agenda includes the usual agenda of sharing of good news and topics or questions from the group. More info/register.

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

Association Brain Food Weekly is published Friday mornings. If you’re offering free professional development to the association community, please send me the link via email by Wednesday afternoon the week before your event is scheduled.

Public domain painting by Caspar David Friedrich, Mountain Peak with Drifting Clouds (c. 1835) via Wikimedia Commons

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Association Brain Food: 3.28.25

The weekly list of free educational events and resources for the association community…

“Look again at that dot. That’s here. That’s home. That’s us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives… on a mote of dust suspended in a sunbeam… it underscores our responsibility to deal more kindly with one another, and to preserve and cherish the pale blue dot, the only home we’ve ever known.” —Carl Sagan, Pale Blue Dot

AI as an education tool. TopClass explains how to use AI tools to more quickly develop online education programs. Their suggestions cover the first three steps of the ADDIE instructional design methodology: Assess, Design, and Develop. Now you can do what you never thought possible.

Listen. What follows is not hyperbole. Depending on your career stage, this podcast episode could change your life. Michael Hoehn (COO, International Association for the Study of Lung Cancer) is the guest on Association Strong, hosted by Tom Morrison (CEO, Metal Treating Institute) and Dave Will (CEO, PropFuel). They talk about what keeps members and staff up at night, membership value, villains, activity management, goal setting, work/life planning and organization skills, working from home, and jazzing on people. I feel blessed to call these guys my friends.

Membership benchmarks. I used to assume everyone knows about MGI’s membership benchmarking report, but learned that’s not the case. If you’re involved with membership or marketing, do yourself a favor and download the 16^th edition of this valuable resource. It provides industry data on the membership value proposition, marketing, recruitment, engagement, renewal, reinstatement, dues, innovation, and more.

SEO changes. Margarita Loktionova of Semrush explains how SEO has changed and how to address new SEO challenges. As a maker of an SEO tool, Semrush is still obviously bullish on SEO, but I wouldn’t rely solely on it to bring traffic to your website. Take advantage of additional channels to establish trust and pull people back to your site, like newsletters, social media, and events or publications where you can share your expertise.

Stress reduction. Derek Warnick of CMEpalooza (which is coming up soon) gathered tips and techniques for dealing with stress. I suggest bringing some perspective to your life about what really matters in the long run. Also, yoga, walking, and chopping vegetables.

Event strategy. ExpoLogic walks you through an event strategy, including goal setting, planning the event, marketing, and measuring success.

AI as a database tool. Wow. Has anyone tried this? Mallory Mejias at Sidecar describes how AI can maintain your association’s database. Will wonders never cease?

Ugh. What’s happening to students? Ted Gioia shares the latest depressing news from the “zombie wars.” He says students only care about the next dopamine fix—because that’s how addicts operate. They can’t get back to their phones fast enough. They have no long-term plans, just short-term needs—and no attention spans. This does not bode well.

Snacks

It works for astronauts. Two ways the “Overview Effect” can make you feel alive—and perhaps lower your stress level. | Mark Travers Ph.D., Psychology Today

My last wish for the America I know. | Mia Love, The Free Press

A comprehensive guide to AI agents. | Miguel Rebelo, Zapier

The forgotten treehouse bars of bygone summers in Paris. | Messy Nessy

Dear boomers, this is why millennials don’t feel motivated to work anymore. | Sarah Coppin

The subversive art of Socratic dialogue. | Michael S. Rose, Classical Compass Rose

You never grow old at the table

Not sure how to cook fish? Here’s an easy one: baked lemon Parmesan flounder (or fish of your choice). Combine Parmesan, panko bread crumbs, chives, parsley (or your choice of fresh herbs), lemon zest, and garlic powder and mix them with melted butter and olive oil. Pop in the oven at 375° for 10 to 15 minutes, depending on the thickness of the fillets. I made more topping than I needed, so it reappeared the next night, you’ll see.

We’ve got a greens bonanza going in the raised beds, so I made lightly creamed chard and Brussels sprouts greens. This time, I omitted the mushrooms and used ham broth.

Last weekend, browsing my food newsletters, I came across a recipe that I knew right then and there I had to make: creamy sweet Italian sausage, mushrooms, and egg noodles with Boursin cheese. Calories be damned! I added onion to the mushroom mix and stirred in chives at the end. Swoon!

On the side, a sauté of green beans and green onions with some of that topping from the flounder recipe, which was perfect for green beans too.

Corned beef was on sale for St. Patrick’s, so I grabbed one for the freezer. On Sunday, I gave it my usual low and slow roast. Before putting it in a 300° oven for four-plus hours, I rub a mix of ground spices over the top: allspice, mustard, coriander, cloves, black pepper, cardamom, ginger, cinnamon, and Aleppo pepper flakes. On the side, a green cabbage sauté with bacon, red bell, broccoli stems, red onion, garlic chives, and chives.

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Fri 3/28 at 11 a.m.* – Don’t Stop Believin’: From First-Time Attendee to Event Ambassador

The energy shouldn’t end when your event does. Learn how to turn first-time attendees into active participants who keep showing up—and bring others with them. Learn how to create engagement opportunities that feel natural—not forced, and incentivize and measure ongoing participation. Hear about real examples of events that keep attendees coming back for more. More info/register.

Host: EventMobi

Speakers:

Robert Dunsmore, Creative Director
Dahlia El Gazzar, #EventTech innovator and industry thought leader
Jennifer Minzey, Senior Meeting Planner, Kaiser Permanente
Anthony Vade, Founder, Experience Design Change

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 3/28 at 12:30 p.m. – NextGen Advisory Committee Meet & Greet with ASAE Board Member Haley Cox

Engage in a casual conversation, ask questions, and network with fellow emerging leaders in the association community. Don’t miss out on this chance to gain valuable career insights and build connections with an association leader. More info/register (ASAE members only).

Host: ASAE NextGen Advisory Committee

Guest: Haley Cox, Executive Director, Society for Industrial Microbiology and Biotechnology

Mon 3/31 at 8 a.m. – Association Ethical Complaint Procedures (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Richard Shermanski, Esq.

Mon 3/31 at 12 p.m. – YPAC Lunch and Learn: Shaping Tomorrow: How Foresight Drives Personal and Professional Success

Learn about foresight as a powerful tool for personal and professional growth, its use at the C-suite level, and how association professionals at any level can apply it. More info/register (ASAE members only).

Host: ASAE Young Professionals Association Council

Speakers:

Stephanie Bruno, CAE, Director, Association Management Services, Talley Management Group
Lindsay Currie, Executive Officer, Council on Undergraduate Research
Melody Jordan-Carr, CEO, MemberGrow
Ben Rome, Director, Communications & Brand, American Bus Association

Tue 4/1 at 11 a.m. – Connections Over Content? How Event Organizers Are Adding Meetings to Their Events

Hear why event connections don’t always need to happen in the conference venue, how introducing a pre-scheduled meeting plan was the single biggest strategic decision for M&I in its 20 year history, how to deploy pre-arranged and timed meetings easily, why participants are demanding more ROI from their events and how connection helps solve that problem. More info/register.

Host: Grip

Speakers:

Richard Barnes, CEO, Worldwide Events
Ruben Onderdelinden, Founder, Lively

Tue 4/1 at 12 p.m. – Data Analytics Network

Engage in association peer-led discussions on topics related to data and analytics on the first Tuesday of each month. 1 CAE credit. More info/register.

Host: Data Analytics Network

Tue 4/1 at 2 p.m. – Implications of the New Administration’s Policies and Executive Orders for the Not-for-Profit Sector

Navigating the complexities of the Trump administration’s new policies and executive orders can be very challenging for not-for-profit organizations. The risk extends far beyond the administration’s executive orders and includes areas such as employment policies and practices, grants, scholarships, fellowships, and state laws, among others. Hear about the latest on the federal and state enforcement front, litigation risks, and more. Learn practical strategies and tips to confidently face these evolving uncertainties head-on and steps you can take now to better mitigate the risks facing not-for-profit organizations today. More info/register.

Host: CohnReznick

Speakers:

Jeffrey Tenenbaum, Managing Partner, Tenenbaum Law Group PLLC
John Alfonso, CPA, CGMA – Partner, Not-for-Profit & Education Industry Practice Leader, CohnReznick
Richard Meene, Principal, Government Contracting, CohnReznick
Beth Mullen, CPA – Partner, Affordable Housing Industry Leader, CohnReznick
Kim Clark Pakstys, Managing Director, CFO Advisory, CohnReznick

Wed 4/2 at 12 p.m. – The Future of the AMS

Hear about the evolution of association management systems (AMS), particularly user experience and how associations are leveraging AMS to grow membership and expand their revenue streams. Explore data collection strategies for both large and small staff organizations and delve into the differences between configuration and customization. More info/register.

Hosts: Association of Women Technology Champions and Black Association Executives

Wed 4/2 at 12 p.m. – E-Learning Fundamentals: A Crash Course for Newbies

It can be challenging to understand e-learning information without a baseline of knowledge. This session is designed to give you that foundation so you can understand everything else you see, hear, and read. So bring all your questions (yes, even the ones you are afraid to ask), and get the answers you need. More info/register.

Host: Training Magazine Network

Speaker: Amy Morrisey,President, Artisan Learning

Wed 4/2 at 12 p.m. – Navigating Choppy Waters During Challenging Times: How Recent Executive Orders Affect Association Communications

In light of new EOs, associations may need to take steps to identify, review and if necessary, adjust their DEI programs, websites, fundraising appeals, membership information, and more. Learn more about what actions associations need to consider regarding their communications. 1 CAE credit. More info/register.

Host: AIOT

Speakers:

Carmen Elliott , MS, CAE, Executive Director of the American Physical Therapy Fund, and Vice President, DEI, American Physical Therapy Association
Sheri Singer, president, Singer Communications

Wed 4/2 at 1 p.m. – Strategy Session: Data-Driven Tactics for Building Your Advocacy Program

With content overload, fragmented platforms, and limited resources in 2025, many organizations struggle to find new advocates, activate their base, and measure what’s actually working. Learn how to find and acquire new advocates using data-driven audience targeting, gather more actionable data to refine your messaging and improve conversions, and bring it all together—integrating and analyzing data across platforms to optimize results. More info/register.

Host: AdvocacyAI

Speakers: TargetSmart, AdvocacyAI, and Community Tech Alliance

Thu 4/3 at 12 p.m. – Ask Me Anything International: The Art of Storytelling for Global Impact

Explore the universal power of storytelling and its profound impact on global engagement and leadership. Dive into practical storytelling techniques that harness both Hollywood’s creative flair and the science of psychology. These strategies have been honed through years of experience across nearly every continent, proving their effectiveness in diverse cultural settings. More info/register (ASAE members only).

Host: ASAE International Associations Advisory Council

Speaker: LaQuita Cleare, Storytelling Magician and Global Speaker

Thu 4/3 at 2 p.m. – The Power of Peers

In the age of social media, “social proof” is frequently cited in decision making. Hear strategies to harness the power of peers and how associations are using these methods to attract members and create value with their constituents. Learn about options for generating non-dues revenue, technology for capturing social proof, managing these initiatives, and how to plan for unforeseen situations. More info/register.

Host: 501Works

Speakers:

Teri Carden, VP of Marketing and Client Success, Insight Guide
Andy Steggles, CEO and Founder, Insight Guide
James Marquis, CIO, 501Works

Thu 4/3 at 2 p.m. – Associations at Risk: 2025 Tax Reform Implications

Associations and nonprofits are facing the most significant legislative threat in over 50 years. Key tax provisions from the 2017 Tax Cuts and Jobs Act are set to expire in 2025, and some lawmakers and policy groups are pushing to apply the 21% corporate tax rate to all tax-exempt organizations. This could mean new taxes on membership dues, sponsorships, investment income, and educational program revenue, among other sources. Hear about the policy landscape, the potential impact on associations, and what we can do now to protect our community. More info/register (state SAE members only, I think).

Host: Association Societies Alliance

Speakers:

Jarrod Clabaugh, CAE, president & CEO, Ohio Society of Association Professionals and the OSAP Foundation
Mary Kate Cunningham, CAE, Chief Public Policy and Governance Officer, ASAE
Kyle Hayes, Senior Director of Public Policy, ASAE

Thu 4/3 at 2 p.m. – Future of Association Boards Community Dialogue April 2025 Kickoff Event

More info/register.

Host: Jeff De Cagna, executive advisor, Foresight First

Fri 4/4 at 12 p.m. – CAE LiveChat

Host: ASAE

Facilitators:

DeeJay Hastings, IOM, CAE, Deputy Executive Director & Consultant, LEWIS, LLC (Lead Facilitator)
Wanda Little Coffey, MBA, CAE, Senior Director, Volunteer Relations, ASAE

Tue 4/8 at 11 a.m. – One-Size-Fits-NONE: “Watch Me” is NOT a Strategy for Sales Success

Host: UST Education

Speaker: Steve Heroux, Founder at The Sales Collective

Wed 4/9 at 12 p.m. – Build Winning Association Sponsorship Programs: Strategies for Success

Host: Ewald Consulting

Speakers:

Bruce Rosenthal, Principal of Bruce Rosenthal Associates
Blake Finger, Director of Sales and Membership Strategies at Ewald Consulting
Betsy Pierre, Partnership and Sales Manager at Ewald Consulting

Wed 4/9 at 12 p.m. – Succession Planning: Future-Proofing Your Organization

Host: Braintrust Professional Institute

Speakers: Randall Craig and Ronja Francoeur, Braintrust Professional Institute

Thu 4/9 at 1 p.m. – Autonomous AI for Nonprofits: Transform Your Team’s Capacity to Drive Impact

Host: UST Education

Speakers:

Nicole Adair, Principal Solution Engineer at Salesforce
Stephen St. John, Senior Director, Customer Success & Solutions at fusionSpan

Thu 4/10 at 2 p.m. – Monthly Association Jam Session

Host: Association Marketplace

Creative Commons licensed photo via NASA Jet Propulsion Laboratory

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Association Brain Food: 3.21.25

The weekly list of free educational events and resources for the association community…

“Civilizations die by suicide, not from murder.” —Arnold J. Toynbee

Credentialing programs. TopClass reminds associations why they should be the first choice when employers have training needs. They explain how to design credentialing programs with the employer’s perspective in mind and how to promote the value of credentialing programs to employers.

Membership app. Clowder describes nine practices for using push notifications to inform and engage members, deliver valuable content, and keep members connected.

Limited resources. NetForum offers insights and strategies for addressing four challenges associations face when they’re compelled to do more with less: inefficient processes, staff shortages, technology limitations, and budget constraints.

Free design and copy course. Association Brain Food readers can earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass. In four weekly sessions, you’ll learn how to evaluate marketing layout and copy. Each class is taught live by leading association heads of marketing and features a live review of real association marketing collateral with recommendations. This free course runs for four weeks, starting Thursday, April 17 from 1 to 2 p.m. ET.

Event marketing. Olena Lima of MemberBoat describes how to apply the classic “7 P’s” of marketing framework to association events. She says this useful guide is for association professionals who lack formal marketing training or marketers in need of a refresher, but, really, anyone would benefit. Keep it handy!

Taste. Ollie Henderson at Future Work/Life says taste is becoming a career differentiator. He explains why a liberal arts education, lifelong learning, and widespread reading matter more than ever. Singing my tune.

Next-gen workplace challenges. A research report from Halmyre Strategies describes the challenges emerging as a new generation enters the workforce: burnout, retention, customer demands, declining value of credentials, and changing roles. Halmyre explains how associations can address these issues and meet the changing needs of industry professionals.

Content marketing. “If you write it, they won’t come,” says Tracey Wallace at Workweek. Content can’t work on its own. Your blog posts, lead magnets, and case studies must be part of a larger marketing ecosystem—this is one of the first things I tell prospective clients.

Email content. Association email open rates are dropping, per Higher Logic’s 2024 Association Email Benchmark Report. Mark Athitakis at Associations Now shares advice for increasing your opens. I especially love this tip: send more quick-to-read, no-click content and fewer promos.

You never grow old at the table

I saw a video from my “teacher” Jacques Pépin on Facebook—I swear, that’s all I need Facebook for these days, so many ads and people ranting or raving about politics, spare me. Anyway, he gave me the idea for simply cooking salmon fillets in a pan and topping them with a mix of basil pesto and melted butter. On the side, roasted broccoli with red onion, garlic powder, and cayenne.

Sunday, I made carnitas in my Instant Pot instead of the slow cooker. I sort of followed this recipe but used 4#of country-style ribs, added four minced chipotle peppers, and went heavy on the spices, adding cinnamon and cayenne to the mix.

I served the carnitas in wheat tortillas with a southwestern style slaw, avocado, and salsa verde. I eyeballed the slaw ingredients: julienned green cabbage, carrot, sweet onion, and red bell pepper with a dressing of lime juice, rice vinegar, light olive oil, hot sauce, s&p, and cilantro. On the side, charro beans (add red bell and poblano to the Bayless recipe) I made earlier in the day in the pressure cooker. These beans are great for breakfast with a fried egg, salsa, and avocado in a wheat tortilla.

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Fri 3/21 at 1 p.m.* – The 2025 State of B2B Content Consumption: What’s Changing, What’s Working, and What You Need to Do Now

Learn which content formats actually drive the most action; how to work with (not against) the Consumption Gap—your leads are moving slower, so your nurture and follow-up game needs to be sharper; how to spot high-intent buyers faster, so your team spends less time chasing and more time closing; and how marketing and sales can win together, using data to personalize outreach, re-engage leads, and close deals. More info/register.

Host: American Marketing Association

Speaker: Josh Baez, Sr. Manager of Demand Generation, Netline

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 3/21 at 2 p.m. – Practical AI Uses to Advance Your Association

Hear how and why to get started with AI and share examples of how other organizations are safely using AI to improve member engagement, personalize interactions, and drive meaningful impact for their associations. 1 CAE credit. More info/register.

Host: Higher Logic

Speakers:

Greg Verdino, Founder and Chief Operating Officer, CognitivePath Research, Inc.
Conor Sibley, Chief Technology Officer, Higher Logic

Fri 3/21 at 3 p.m. – Nonprofit Consultants Collaborative Monthly Networking Meeting

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

Mon 3/24 at 8 a.m. – Ethics Questions Every Professional Should Ask (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guests:

Lynnette Bradley-Baker, Senior Vice President, Chief Engagement Officer, American Association of Colleges of Pharmacy
Joy Davis, Deputy Executive Director, American Association of Pharmaceutical Scientists

Mon 3/24 at 12 p.m. – Separating Product Search RFP & Implementation RFP

Explore why separating the RFP process for AMS product selection and implementation can lead to better outcomes for your organization. This approach ensures you get the right product for your needs while securing an implementation partner who delivers customized solutions and ongoing support. 1 CAE credit. More info/register.

Host: ASAE

Speakers:

Stefanie Keuser, CISSP, Chief Information Officer, American Psychiatric Association
Neeraj Garg, Global Chief Operation Officer, Aplusify

Tue 3/25 at 11 a.m. – Your Association and PCI Compliance

The Payment Card Industry Data Security Standard (PCI DSS) governs card security for all merchants. Failure to be in compliance can be extremely costly both financially and reputationally. Learn about the new version PCI DSS 4.01, which replaced 4.0 on December 31, 2024 and with which all merchants must comply by March 31, 2025. Hear about changes in the standard and how it applies to those accepting cards as well as tips and techniques for reducing scope of applicability through contracting out card collection and storage. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Michaela Johnson, Director Customer Service, and Rick Ricker, SVP Enterprise Solutions, US Transactions

Tue 3/25 at 12 p.m. – It’s HOT in Here: How Menopause Affects Associations

Hot flashes, night sweats, insomnia, moodiness, brain fog—what’s happening to me? According to the North American Menopause Society, you may be joining the estimated 1.1 billion women worldwide who will be postmenopausal this year. Whether it’s you, your boss, a coworker, or an association leader or member, there’s a good chance that someone in your association community is experiencing menopause right now. Find out how this life change affects working women and associations. More info/register.

Host: Association Xchange

Speaker: Stephanie S. Faubion, MD, MBA, Mayo Clinic and The Menopause Society

Tue 3/25 at 12 p.m. – Are Enterprise Platforms About to Face a Mass Exodus?

Many leaders have shared they’re considering deplatforming from Salesforce, HubSpot, and other major enterprise platforms. Why? Because they believe they can create their own AI to do all of those tasks—but with more control, better responses, and a far more reasonable price point. Explore this potentially massive shift that most software vendors are completely unprepared for. This could reshape the entire enterprise tech landscape—and your strategy, too. More info/register.

Host: Charlene Li, Founder and CEO, Quantum Networks Group

Tue 3/25 at 1 p.m. – Passiontivity: Aligning Career Pathing With Career Motivators

Today’s association staff want more than an opportunity to excel at their jobs. They want to do work they love. Yet too often leaders hire and promote based ONLY on a person’s competencies, rather than considering their intrinsic career motivators. Learn about Shira’s proprietary tool, Passiontivity, that can revolutionize the way you recruit, engage, and career path your staff. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Shira Lotzar, Chief Engagement Officer at Purposeful Hire

Tue 3/25 at 1 p.m. – Building Partnerships & Opportunities with Limited Resources

Can one person really make a big impact in a purpose-driven organization? Absolutely! Hear how individuals leading small teams—or working solo—can successfully create partnerships and opportunities. Whether you’re launching a new initiative or running a small nonprofit or association, we’ll share actionable strategies to maximize impact, engage corporate sponsors, and grow your mission—even with limited resources. More info/register.

Host: Lori Zoss Kraska, MBA, CFRE, founder Growth Owl

Guest: Christy Harst, Founder of Building Doors for Women in VO

Tue 3/25 at 1 p.m. – Why Less is More in Association Technology in 2025

Associations rely on technology to serve members, manage data, and drive engagement. But as tech stacks grow, so do complexity, costs, and inefficiencies. Learn why less technology can actually mean more impact for your association. Explore how organizations are moving beyond bulky AMS systems to lighter, smarter, and more effective solutions. More info/register.

Hosts: Wicket and FUSE Next

Tue 3/25 at 1 p.m. – Cognitive Load & RTO

The return-to-office initiative can cause chaos within the ecosystem. Learn what actually works in change initiatives and what needs to be left behind. Explore cognitive load and how to prevent it rather than manage it, mitigating cognitive load during RTO or “evolving hybrid”, and when to begin communicating, what to communicate, and how to obtain the key drivers that create team buy-in. More info/register.

Host: L-12 Services Corp.

Tue 3/25 at 3 p.m. – Q1 ASAE Update to the Consultant Community Call

During this meeting, ASAE Staff will meet with the Consultant Community to provide an opportunity for ASAE Staff to update the Consultant Community, create a space for networking, allow members to ask staff questions, and create transparency and open lines of communication. More info/register (ASAE members only).

Host: ASAE

Wed 3/26 from 9 a.m. to 3:30 p.m. – LMS Demo Days

Hear presentations from industry partners who offer learning management system platforms. More info/register.

Host: ASAE

Participants: Maple LMS, Cadmium EthosCE, Crowd Wisdom by Momentive Software, NetExam, Forj, Blue Sky eLearn Powered by Momentive Software, D2L, and Thinkific+

Wed 3/26 at 12 p.m. – CRVM March 2025 Learning Club

Join the CRVM Learning Club in our series all about boosting your career. Discuss finding a mentor with your peers, based on NPR Life Kit’s The Right Mentor Can Change Your Career: Here’s How to Find One podcast episode. More info/register (ASAE members only).

Host: ASAE Component Relations and Volunteer Management Council

Facilitators: Vanita Murray, Elizabeth George, and Megan Kuhman

Wed 3/26 at 1 p.m. – It’s Not Just the Annual Conference: How to Keep Members Engaged Year-Round

With networking consistently reported as the #1 reason that members join an association, it’s critical to offer ongoing value and foster real human connection year-round. Learn how to align member benefits with your unique value proposition, implement member-centric marketing strategies, and leverage innovative technology to create a thriving, connected community. More info/register.

Wed 3/26 at 1 p.m. – What Keeps You Up at Night: Planner Stressors and Solutions

Learn what’s keeping other planners up at night in today’s hotel environment. Discover practical tips for sourcing, negotiating, and planning. Engage in discussions with industry experts and peers. Gain strategies to make your next event smoother and less stressful. 1 CMP credit. More info/register.

Host: Prevue Meetings

Speakers:

Heidi Dillon, CITP, Manager, Event Operations, One10
Heather Pilcher CSEP, CMP, CEO and Executive Producer, Blue Spark Event Design
April Pranske, Regional Director of Sales, PRA

Wed 3/26 at 2 p.m. – The Federal Budget: Timelines, Hurdles, & Potential Impacts for Your Organization

With House and Senate committees drafting competing plans, the president’s budget proposal still on the horizon, and the possibility of a government shutdown looming, uncertainty is the only constant. Gain insights into this year’s federal budget process from CQ and Roll Call reporters who will break down what to expect, highlight key proposed budget changes, and share strategies to help your organization prepare for any outcome. More info/register.

Host: CQ

Speakers:

David Lerman,senior writer at CQ Roll Call
Aidan Quigley, CQ Roll Call’s Budget & Appropriations reporter
Caitlin Reilly, CQ and Roll Call’s tax and economic policy staff writer

Wed 3/26 at 2 p.m. – Building Your Value Proposition with Your Career Center

Discover the key elements of a strong value proposition and why it matters for associations. Learn how your career center can enhance member engagement, retention, and professional growth. Explore effective strategies for showcasing the value of job boards, sponsorships, and industry partnerships. Gain insights on crafting compelling messaging to communicate career center benefits to members and stakeholders. 1 CAE credit. More info/register.

Host: Web Scribble

Speakers: Jennifer Baker MSW, CAE, Association Customer Success Director, and Alexander Gutin, President & Co-founder, Web Scribble

Wed 3/26 at 2 p.m. – Common Meeting Planning Mistakes — and How to Avoid Them

Find out how to steer clear of common pitfalls and make the meeting planning process go smoothly. Learn about common contract red flags, the downside of multitasking and strategies for honing focus, and what not to overlook in a risk-management plan. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speakers:

Amy-Marie-Lemanski, Owner, Senior Meeting and Event Manager, AML Events
Bonni Scepkowski, President & CSO, Stellar Meetings & Events

Wed 3/26 at 2 p.m. – FBOs March Meet Up

Bring your pressing problems and look forward to an engaging conversation with your colleagues sharing their experiences and potential solutions. More info/register (ASAE members only).

Host: ASAE Finance and Business Operations Professionals Advisory Council (including HR)

Wed 3/26 at 3 p.m. – Sustainable Success: Exploring Untapped Revenue Streams for Associations

Hear about creative, underused ways to generate income beyond traditional sources. Learn about the role of partnerships in creating new revenue opportunities, innovative event strategies that drive engagement and income, monetizing content and educational resources for long-term growth, leveraging technology to unlock new funding sources, and turning data insights into profitable revenue-generating strategies. More info/register.

Host: NXUnite by Nexus Agency

Speakers:

David Coyne, CFRE, President at The Sheridan Group
Cameron Curtis, CMM, CAE, President & Chief Innovator at C2 Association Strategies
Michael Hoffman, Co-Founder & CEO at Gather Voices

Wed 3/26 at 4 p.m. – SocialOffset (Association Chat)

SocialOffset, a groundbreaking initiative co-founded by Dr. Elena Gerstmann, empowers conference attendees to offset the economic impact of destination boycotts—without sacrificing meaningful participation. Hear how SocialOffset is changing the conversation around ethical event planning. More info/register.

Host: KiKi L’Italien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M

Guest: Elena Gerstmann, Executive Director of INFORMS, and co-founder and President of SocialOffset

Thu 3/27 from 9:10 a.m. to 3:30 p.m. – LMS Demo Days

Hear presentations from industry partners who offer learning management system platforms. More info/register.

Host: ASAE

Participants: TopClass LMS by ASI, BenchPrep, Thought Industries, Rustici Software, Freestone LMS powered by Momentive Software, LearnUpon, and Cadmium Elevate

Thu 3/27 from 11 a.m. to 1 p.m. – How to Design a Product Portfolio

Learn how to define and describe the indispensability of a product portfolio, analyze and map your current offerings, organize your offerings into a high-level product portfolio, identify interdependencies and find new value for your membership, use your portfolio as a strategy, planning, or budget tool, and keep your portfolio updated and timeless. More info/register.

Host: James Young, Product Community

Thu 3/27 at 12 p.m. – AWTC Meet & Greet

Connect with new faces in the association tech community! Join us for a 30-minute welcome event to forge fresh connections and discover our vibrant slack community. More info/register.

Host: Association Women Technology Champions

Thu 3/27 at 12 p.m. – The Untapped Power of Member Loyalty: Beyond Satisfaction

Member satisfaction surveys tell you how members felt about past interactions, but they don’t necessarily predict future behavior. Focusing solely on satisfaction can create a false sense of security, and it doesn’t cultivate member loyalty. Explore factors influencing loyalty, the critical difference between satisfied and loyal members, the science of loyalty and how it impacts member behavior, and strategies to cultivate member loyalty through trust, belonging, and shared purpose. More info/register.

Host: Hight Performance Group

Speaker: Cathi Hight is President of Hight Performance Group

Thu 3/27 at 2 p.m. – Maximizing Non-Dues Revenue: Strategies to Unlock Event Profitability

Explore actionable strategies to increase your event’s profitability by tapping into sponsorships, exhibitor engagement, content monetization, and more. Learn how to harness event technology to create new monetization opportunities and optimize existing revenue channels. Discover data-driven tactics to enhance exhibitor and sponsor value. Hear about automated strategies to maximize attendee spending. Gain insights on implementing long-term strategies to sustain and grow non-dues revenue beyond a single event. More info/register.

Host: Cadmium

Speaker: Traci King, founder of King Consulting Partners

Thu 3/27 at 2 p.m. – Thriving Through Uncertainty: Financial Strategies for Nonprofits

Hear about key financial strategies to empower your nonprofit organization to navigate financial challenges, prepare for the unexpected, and build long-term financial resilience. Explore strategic cash flow projections, continuous financial health assessments, contingency planning, compliance requirements, and diversified revenue streams. Our panelists will provide insights on how to strengthen financial stability, risk management, and compliance to ensure your organization can continue its mission with confidence. More info/register.

Host: Chazin

Tue 4/1 at 12 p.m. – Data Analytics Network

Engage in association peer-led discussions on topics related to data and analytics on the first Tuesday of each month. 1 CAE credit. More info/register.

Host: Data Analytics Network

Thu 4/3 at 2 p.m. – The Power of Peers

Hear strategies to harness the power of peers, options for capturing social proof and how associations are using these methods to attract members and create value with their constituents. Learn about options for generating non-dues revenue, technology for capturing social proof, managing these initiatives, and how to plan for unforeseen situations. More info/register.

Host: 501CWorks

Association Brain Food Weekly is published Friday mornings. If you’re offering free professional development to the association community, please send me the link via email by Wednesday afternoon the week before your event is scheduled.

Public domain painting, View of the Elbe Valley (1807) by Caspar David Friedrich via Wikimedia Commons

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Association Brain Food: 3.14.25

The weekly list of free educational events and resources for the association community…

Data migration. A big sigh of relief is warranted when you finally narrow your AMS choices down to one, but the work has only just begun. Fíonta explains why planning data migration in advance helps you avoid unexpected costs, delayed timelines, staff burnout, and missed opportunities. In the second post, they describe how to prepare for data migration—creating a plan, cleaning and purging data, implementing data stewardship—and prevent common migration pitfalls.

Association trends. Erin Fuller of MCI shares good advice along with her take on the key trends reshaping association management in 2025, namely, revenue diversification, AI, business model evolution, membership value, and financial partnerships.

Marketing plan. GrowthZone reviews the often confused components of an association marketing plan: mission, goals, objectives, strategy, and tactics. For each component, they provide an example of what it is and isn’t—clarification that will help keep your marketing efforts on track.

Sponsors and Executive Orders. Bruce Rosenthal and Dan Kowitz explain how associations can mitigate the impact of President Trump’s Executive Orders with help from their corporate sponsors. They offer a six-step plan for effective collaboration with sponsors and six examples of real-life association/sponsor collaborations.

New member onboarding. Another article on onboarding? Yes, but this one by James Young of Product Community has a different focus. He says, “Great onboarding programs treat new members as contributors who have ideas and agency to help shape our collective future.” Check out his ideas for welcoming, orienting, and connecting new members.

Young professionals. YM Careers offers advice on attracting young people to your association and keeping them close. They explain how to deliver the value Gen Zers need by helping them connect with employers, find jobs, jump-start their careers, and make career decisions.

Exhibit hall innovation. Shannon Thaler at Trade Show News Network shares successful new expo floor features at RSNA 2024, the Radiological Society of North America’s trade show. Read about their sold-out guided exhibit tours, one-day showcase of local startups and service organizations, recruiters row, and AI showcase.

Speaker contracts. Josh Bernoff, a respected voice in the publishing industry, recently pulled out of a speaking engagement at a “large national organization.” He shared an illuminating take on speakers and intellectual property. What do your contracts say and when are those terms shared with the speaker? How much wisdom do your attendees miss out on because of those terms? Whose interests are your terms favoring—yours or your attendees’?

You never grow old at the table

If you like butter and lemon, you’ll like flounder meunière, a traditional French recipe via Julia Child. On the side, sautéed asparagus with green onions, garlic, and lemon zest.

The following night, I stuck with Julia for this chicken waterzooi recipe, a Belgian stew (archived NYT page). I used boneless chicken thighs, chose evaporated milk instead of cream, and reduced the yolks to four. It was my first time making this dish and I will definitely make it again.

On Sunday, I made shepherd’s pie with ground lamb and topped with mashed sweet potatoes—a recipe adapted from The Irish Pub Cookbook by Margaret Johnson. On the side, roasted broccoli with red onion, garlic powder, and Aleppo pepper flakes.

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Mon 3/17 at 8 a.m.* – Leading Change: New Benchmarks in Tampa Bay Tourism (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Santiago Corrada, President & CEO, Visit Tampa Bay

*All events are online at Eastern Daylight Time unless otherwise noted.

Mon 3/17 at 2 p.m. – 6 Essential Conversations with Chapter Leaders in 2025

The world is changing rapidly, and so are the needs of our members. To stay ahead, chapter and component leaders must engage in conversations that drive innovation, connection, and action. Hear about six essential topics shaping associations in 2025—from tackling disengagement and fostering a collective mindset to leveraging AI for smarter decision-making. Learn how these critical discussions can empower your chapter leaders to navigate challenges, seize new opportunities, and create lasting impact. More info/register.

Hosts: re:Members (formerly Billhighway) and Mariner Management

Tue 3/18 at 11 a.m. – Conflicts of Interest in Associations and Nonprofits

Hear about potential and actual conflicts of interest in nonprofit organizations, with specific focus on the three IRS classifications most common to the association marketspace. Learn how to recognize, manage, and avoid damage from conflicts of interest while still operating an effective organization. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Michael Wyland, Owner/Partner at Sumption & Wyland

Tue 3/18 at 11 a.m. – Conflicts The Event Growth Formula: Building an Event Strategy That Drives ROI

Learn how to craft an event strategy that drives engagement and boosts retention, increase your event’s revenue with smart planning, measure event ROI and track your event’s success, and refine and optimize your strategy for lasting growth. More info/register.

Host: ExpoLogic

Speaker: Michelle Schweitz, Sr. Director of Marketing, Momentive Software

Tue 3/18 at 12 p.m. – On Time and On Track: Proven Strategies for Effective Meetings

Discover time-tested, actionable tips for managing and facilitating board and committee meetings. Learn how to keep things moving, stay focused on priorities, and ensure every deliverable gets the attention it deserves. More info/register.

Host: Zzeem Consulting

Speakers: Erin Roberts, Partner, and Asif Ahmed, Executive Director, Zzeem Consulting

Tue 3/18 at 12 p.m. – Intro to AI Webinar for Associations and Nonprofits

Learn the basics and importance of generative AI and Large Language Models. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. Learn to create targeted personas in ChatGPT for personalized content and interactions. Find out which settings to adjust for privacy and security, and understand what information is safe to input into AI tools. More info/register.

Host: Sidecar

Speaker: Thomas Altman, Co-Founder, Tasio

Tue 3/18 at 12 p.m. – CRVM March 2025 Crunch and Munch

Crunch and Munch is a chance to come together once a month with peers for a casual conversation on hot topics relevant to the component relations and volunteer management community. Come prepared to share your successes, challenges and ideas. More info/register (ASAE members only).

Host: ASAE Component Relations and Volunteer Management Council

Tue 3/18 at 6 p.m. – Recruit, Retain & Engage: Strategies for a Thriving Membership Base

Hear about innovative strategies to attract new members, insights into understanding member needs and delivering value from the start, proven approaches to build long-term loyalty, strategies to reduce churn and keep members engaged, methods to foster meaningful connections, and tips for leveraging communication and engagement tools effectively. More info/register.

Host: Higher Logic

Speakers:

Sophie McGregor, Online Communities Coordinator, Membership Services, Australian Dental Association
Sarah Spinosa, Product Marketing Director, Higher Logic
Kelly Whelan, Content Marketing Manager, Higher Logic

Wed 3/19 from 9 a.m. to 12 p.m. – Using Public Awareness Campaigns to Highlight the Value of Certification (Washington DC)

Learn how strategic public awareness campaigns can effectively highlight the value of professional certification. Hear two case studies from associations elevating the visibility and impact of their credentials. Gain insight into the most effective ways to raise awareness of the value of your certification, how to get a return on the investments and ways to provide incremental value to certificants. Location: Washington DC. More info/register.

Host: Certification Network Group

Speakers:

Mary Ellen Dingley, Manager of Communications, CFP Board
Joseph Feese, Director of Public Relations, CFP Board
Usma Mohamed, Ed.D , Vice President of Brand Experience and Marketing, The Council for Professional Recognition

Wed 3/19 at 11 a.m. – Bite-Sized Big Impact: How Microlearning Is Reshaping Education

In a world where people check their smartphones nine times an hour, and competition for attention is exceptionally fierce, it is no wonder that shorter digital learning content is becoming more necessary and popular. Learn why and how associations can create and curate microlearning content that is mobile, media-rich, on-demand, and suited to the modern learner. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Andrew Chamberlain, Executive Director of the UK’s Institute of Association Leadership
Elisa Pratt, Chief Executive and Founder of Brewer Pratt Solutions LLC

Wed 3/19 at 12 p.m. – 5 Ways to Win-Back Lapsed Members

Lapsed members aren’t lost forever—if you have the right strategy to bring them back. Hear about five proven, ROI-driven campaigns that have successfully re-engaged former members. Walk away with real-world examples and actionable tips to win back members and boost retention. More info/register.

Host: PropFuel

Wed 3/19 at 12 p.m. – AI and the Resilient Association

In an era where associations constantly need to do more with less, AI provides associations with the tools to transform their operations and focus on becoming resilient and future proofed. Learn the importance of adopting a forward-thinking approach to association operations and value delivery; how associations can use AI to enhance member engagement and satisfaction, ensuring long-term success; how AI-powered platforms help associations understand their members’ needs and preferences, personalize services; and how to deliver targeted content faster and more effectively, and how associations can act as catalysts for embracing AI-driven changes. More info/register.

Hosts: Halmyre and Betty

Speakers:

Johanna Gundlach, Chief Operating Officer, Betty
Christine Saunders, Founder and President, Halmyre

Wed 3/19 at 12 p.m. – SEO to Sales: The Organic Way to Turn Search into Revenue

Hear about an organic SEO strategy that fuels real business growth (without relying on paid ads). Learn how to build a content ecosystem that attracts and converts; the role of topic clusters, lead magnets, and nurturing; how our clients are dominating search & AI Overviews—and how you can too; and the next step—optimizing conversions for revenue growth. More info/register.

Host: Yodelpop

Wed 3/19 at 12 p.m. – The Event ROI Playbook: How to Turn Event Data into Business Wins

Discover how to turn event data into real business impact. Learn how to overcome common ROI challenges, pinpoint key metrics, and leverage technology to showcase success. Hear strategies for communicating event wins across your organization, aligning events with broader business goals, and strengthening collaboration with your go-to-market team. More info/register.

Host: Bizzabo

Speakers:

Amanda Armstrong, Senior VP, Communications & Industry Relations, Encore
Venita McLemore, Head of Global Public Relations Events, Amazon Web Services (AWS)
EJ Oelling, Vice President, Account-Based Experience, 6sense

Wed 3/19 at 2 p.m. – How the Rules of SEO Are Being Rewritten in 2025

2025 promises to be a long, strange year for SEO. If you’re wondering how to survive it, you’re not alone. Learn more about the key trends driving change in search, which ones teams will need to adapt to, and which ones are just scary acronyms you’re better off avoiding. More info/register.

Host: Higher Logic

Speaker: Alec Cole, Founder, Salt Rock SEO

Wed 3/19 at 2:30 p.m. – Using Your Preferred AV without Punitive Fees

You’re excited to work with a great A/V provider, but your venue charges huge fees for using suppliers other than their preferred vendors. Learn how to proactively negotiate fair contracts with your venue that don’t hold you over a barrel for bringing in your own A/V provider. More info/register.

Host: Heather Reid, Planner Protect

Thu 3/20 at 11 a.m. – The Future of Association Tech: Why Women-Led Innovation Matters

Explore how the historical lack of women in tech leadership affects everything from AI-driven membership platforms to digital engagement strategies. Hear why women’s perspectives in tech lead to more innovative, human-centered solutions, how gender imbalance influences the tools associations depend on, and what leaders can do to ensure technology better serves their members, staff, and mission. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Barbara Armentrout, Founder & Key Principal at BJA Solutions for Associations
Sandra Nam, CEO and Co-Founder, QiqoChat

Thu 3/20 at 12 p.m. – Member Technology: Tools for Effective Association Management

Learn about must-have tools that keep associations running smoothly, from member databases to engagement platforms. With the right tech, you can streamline operations, boost retention, and create a seamless experience for your members. Hear insights on what works, what doesn’t, and how to make smart tech choices. More info/register.

Host: NXUnite by Nexus Marketing

Speakers:

David Bradley, Vice President Product Management at Frontsteps
Andrea Legnani, President at Aluminati
Lomesh Shah, Chief Executive Officer at Tradewing

Thu 3/20 at 12 p.m. – Competition in Healthcare

Discuss what competition in healthcare means and how association professionals can juggle the interests of members who are competing with each other, and how to handle members who compete with the association. Bring your go-to tools, articles, and insights to help peers stay informed. More info/register (ASAE members only).

Host: ASAE Healthcare Community Advisory Committee

Thu 3/20 from 12:30 to 4:30 p.m. CST – Nonprofit Tech Talk: Unraveling AI, Security and Data (Chicago IL)

Forward-thinking leaders can transform technological ignorance into competitive advantages that drive sustainable growth and innovation by seamlessly integrating data strategy and governance, AI, and security frameworks. Participate in a focus group discussion designed to empower nonprofits by exploring four critical areas that drive digital and AI success: security, data governance, AI, and customer engagement. Gain valuable insights into effectively leveraging technology to achieve your organizational goals and maximize impact in the community. Location: Chicago IL. More info/register.

Hosts: RSM and Microsoft

Thu 3/20 at 1 p.m. – Beyond LMS: AI, Data, Distribution

Explore how learning businesses can move beyond legacy LMS thinking to leverage AI, harness actionable data, and distribute content more effectively. Hear about practical ways AI can enhance learning experiences and efficiency; getting data that delivers useful, actionable insights; and managing and sharing learning content while retaining control, improving operational efficiency, and gaining richer learner insights. More info/register.

Host: Leading Learning/Tagoras

Speakers:

Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
Tamer Ali, founder, Authentic Learning Labs

Thu 3/20 at 1 p.m. – From Ordinary to Extraordinary: Transforming Online Professional Learning With Unreasonable Hospitality

Drawing from the best-selling book, Unreasonable Hospitality, this webinar highlights how a culture of care, personalized service, and human connection can enhance engagement and drive success in online and blended professional learning environments, benefiting association members of all fields. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Ben Bongers, Manager, Professional Learning, and Ryan MacTaggart, Associate Director, Professional Learning, EDUCAUSE

Thu 3/20 at 1 p.m. – Building a Business Case for Neuroinclusion in CE/T

1 in 5 individuals is neurodivergent. Learn what’s at stake if you do not provide adequate supports for neurodivergent professionals in your training classrooms and courses, and how to build a business case for neuroinclusion. Explore business case components and prompts to customize key concepts for your organization. Strategize a winning presentation by addressing common obstacles and adapting a practical framework for getting started. More info/register.

Host: International Accreditors of Continuing Education and Training (IACET)

Speaker: Tracy King, Chief Learning Strategist & CEO of InspirEd

Thu 3/20 at 2 p.m. – Future of Association Boards Community Dialogue

More info/register.

Host: Jeff De Cagna, executive advisor, Foresight First

Thu 3/20 at 3 p.m. – Spark Year-Round Engagement from Conferences

Conferences aren’t just events; they’re opportunities to build lasting connections and engagement. But how do you turn a once-a-year gathering into a year-round strategy? Hear how to extend the impact of your conferences beyond the event, practical strategies to keep attendees engaged year-round, and the role of technology in turning event connections into ongoing community participation. More info/register.

Hosts:

Bruce Rosenthal, strategic advisor specializing in association sponsorships and partnerships, Bruce Rosenthal Associates
Farhad Khan, CEO, Member Lounge

Guest: Bob Vaez, founder & CEO, EventMobi

Thu 3/20 at 3 p.m. – Medical Associations: Navigating Shifts in Federal Funding and Engagement

Recent Executive Orders and funding and policy shifts, including funding cuts to the National Institutes of Health, withdrawal of the U.S. from the World Health Organization, and limitations on federal employee travel, may significantly impact association operations. Join this timely session as we explore these challenges and opportunities. More info/register (free for ASAE members only).

Host: ASAE

Speakers:

Vicki R. Deal-Williams, MA, CCC-SLP, CAE (moderator), CEO, American Speech-Language-Hearing Association
Helen Burstin, MD, MPH, MACP, Chief Executive Officer, Council of Medical Specialty Societies
Devin A. Jopp, EdD, Chief Executive Officer, Association for Professionals in Infection Control and Epidemiology

Thu 3/20 at 4 p.m. – Membership: Key Concepts Every Association Professional Should Know

Learn basic concepts in member recruitment and retention, key steps to creating an effective membership campaign, how to efficiently welcome new members, and how to efficiently renew members. More info/register.

Host: ASAE Reston Loudoun Swap

Speaker: Elizabeth Weaver Engel, M.A., CAE, founder, Spark Consulting

Fri 3/21 at 1 p.m. – The 2025 State of B2B Content Consumption: What’s Changing, What’s Working, and What You Need to Do Now

Host: American Marketing Association

Speaker: Josh Baez, Sr. Manager of Demand Generation, Netline

Fri 3/21 at 2 p.m. – Practical AI Uses to Advance Your Association

Host: Higher Logic

Speakers:

Greg Verdino, Founder and Chief Operating Officer, CognitivePath Research, Inc.
Conor Sibley, Chief Technology Officer, Higher Logic

Fri 3/21 at 3 p.m. – Nonprofit Consultants Collaborative Monthly Networking Meeting

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

Tue 3/25 at 11 a.m. – Your Association and PCI Compliance

Host: UST Education

Speakers: Michaela Johnson, Director Customer Service, and Rick Ricker, SVP Enterprise Solutions, US Transactions

Tue 3/25 at 12 p.m. – It’s HOT in Here: How Menopause Affects Associations

Host: Association Xchange

Speaker: Stephanie S. Faubion, MD, MBA, Mayo Clinic and The Menopause Society

Tue 3/25 at 1 p.m. – Passiontivity: Aligning Career Pathing With Career Motivators

Host: UST Education

Speaker: Shira Lotzar, Chief Engagement Officer at Purposeful Hire

Tue 3/25 at 1 p.m. – Building Partnerships & Opportunities with Limited Resources

Host: Lori Zoss Kraska, MBA, CFRE, founder Growth Owl

Guest: Christy Harst, Founder of Building Doors for Women in VO

Wed 3/26 from 9 a.m. to 3:30 p.m. – LMS Demo Days

Hear presentations from industry partners who offer learning management system platforms. More info/register.

Host: ASAE

Participants: Maple LMS, Cadmium EthosCE, Crowd Wisdom by Momentive Software, NetExam, Forj, Blue Sky eLearn Powered by Momentive Software, D2L, and Thinkific +

Wed 3/26 at 1 p.m. – Level Up Your Newsletter Marketing

Capturing your members’ attention in a crowded inbox has never been more challenging—or more critical. Learn how to create newsletters that stand out and engage. Discover AI-powered tools and strategies that streamline production, reducing the time and effort it takes to craft compelling emails. Hear how to leverage data-driven personalization techniques to deliver content tailored to each member’s unique interests. Gain the insights and tools you need to transform your newsletter into a vital component of your digital strategy. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Eric McDonald, CEO at Rasa.IO

Wed 3/26 at 4 p.m. – SocialOffset (Association Chat)

Host: KiKi L’Italien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M

Guest: Elena Gerstmann, Executive Director of INFORMS, and co-founder and President of SocialOffset

Thu 3/27 from 9:10 a.m. to 3:30 p.m. – LMS Demo Days

Hear presentations from industry partners who offer learning management system platforms. More info/register.

Host: ASAE

Participants: TopClass LMS by ASI, BenchPrep, Thought Industries, Rustici Software, Freestone LMS powered by Momentive Software, LearnUpon, and Cadmium Elevate

Thu 3/27 at 12 p.m. – AWTC Meet & Greet

Connect with new faces in the association tech community! Join us for a 30-minute welcome event to forge fresh connections and discover our vibrant slack community. More info/register.

Host: Association Women Technology Champions

Creative Commons licensed photo by Carson Foreman via Unsplash

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Association Brain Food: 3.7.25

The weekly list of free educational events and resources for the association community…

Association outsourcing. Because many associations struggle with outsourcing decisions, KiKi L’Italien of Association Chat has partnered with Dana Freker Doody of Inktide Solutions and Shameka Jennings of EventsNoir on a research project to uncover the current state of association outsourcing and create a roadmap for the future. Please contribute seven minutes of your time to complete this survey and make this research truly valuable. In return, you’ll receive early access to the full report, benchmarking data to inform your 2026 planning, and insights to optimize your current outsourcing relationships.

Awards program sponsorships. Give your sponsors the chance to support and associate with the best in your industry. OpenWater describes 11 ways to get sponsors involved with your awards program. They explain why these partnerships are a good idea (besides the obvious revenue) and how to make them a win-win for everyone.

Unexpected AMS implementation duties. Ellipsis Partners tells you what no one else will when you’re implementing a new AMS—the nine unexpected responsibilities you need to prepare for. It’s better to get this news before the project begins so you can figure out how to juggle these tasks with your regular workload.

Membership value proposition. Tony Rossell of MGI says many associations are trying to sell a weak value proposition. How will they survive? He shares lessons from Seth Godin’s book Tribes about crafting compelling membership value.

Website content. Always listen to the website whisperer, Ray van Hilst of Yoko Consulting. He explains how to evaluate and improve your website content so it’s high-quality, well-structured, and ready for AI tools and website visitors.

AMS request for proposals (RFP). re:Members (formerly Impexium) describes how to craft a request for proposals that will bring your association the best options for new association management software (AMS). Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community.

Losing your way. Thousands of mental health professionals signed a complaint accusing the American Psychological Association of virulent antisemitism. Wow, the examples described by Sally Satel at The Free Press reveal despicable behavior, although they’re not all in the control of the association. Nevertheless, it appears the APA needs an attitude adjustment, pronto.

Exhibitor marketing. Exhibiting puts a hurting on a marketing budget. It’s criminal to spend all that money and then send out lame pre-show promotions. Julius Solaris offers exhibitors advice for coming up with better pre-show messages than “Find us at booth #954.”

Snacks

Whatever happened to history? The impulse to judge rather than to understand has consumed the curriculum. A generation raised without a coherent sense of history will lack the tools necessary to understand the present, let alone prepare for the future. | Michael S. Rose, Classical Compass Rose

Gen Z and “conscious unbossing”: this will be an interesting phenomenon to watch. | Francesca Di Meglio, HR Exchange

The real reasons people attend events—it’s not just for the content—and the best event environments for 12 different personas. | David Adler

You never grow old at the table

In honor of Mardi Gras, I made one of my favorite dishes: gumbo with andouille, shrimp, and chicken. Damn good. On the side, a produce drawer medley with sautéed broccoli stems, carrots, red bell pepper, green onions, and cilantro.

Last Friday, I got into the Carnival mood with pan-fried pork chops rubbed with Emeril’s Essence. On the side, maque choux, a tasty Louisianan corn dish.

When there’s a surfeit of sausage, I love making this sausage and cabbage skillet. This time, I omitted the bacon, used bratwurst instead of kielbasa, white beans instead of pasta, added mushrooms, red bell, poblano, and jalapeño peppers, and included the optional caraway seed.

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Fri 3/7 at 1 p.m.* – Association Chat Book Club (Reset: How to Change What’s Not Working)

Reset: How to Change What’s Not Working, a New York Times bestseller by Dan Heath, explores how to identify leverage points in organizations and daily life to create meaningful change with minimal effort. Join a discussion about Heath’s framework for getting unstuck, avoiding common pitfalls in change efforts, and finding those critical “leverage points” where small changes yield significant results. More info/register.

Host: KiKi L’Italien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M

*All events are online at Eastern Standard Time unless otherwise noted.

Fri 3/7 at 2 p.m. – Applying Automation to Save Time & Effort

Explore how automation can revolutionize your association’s operations. Hear about practical applications of email automation to deliver more personalized member value, streamline tasks, reduce manual effort, and free up your team to focus on high-impact activities. 1 CAE credit. More info/register.

Host: Higher Logic

Speakers:

Amber Worthen, Chief Executive Officer, Email Maven
Taryn Morrissey, Customer Care Strategist, Higher Logic

Mon 3/10 at 8 a.m. – The Power of Pushback: Why Resistance Drives Transformation (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Michael Randel, Randel Consulting

Tue 3/11 at 12 p.m. – Tech Tuesday: Small Staff, Big AI Ideas

Feeling overwhelmed by the demands of running a small-staff association? Artificial intelligence can be your secret weapon. Learn how to empower your small team to achieve big results, boosting operations and deepening member engagement. Hear directly from association leaders who are already using AI successfully in concise, actionable segments. More info/register (ASAE members only).

Host: ASAE

Facilitators: Reggie Henry, ASAE and David Coriale, DelCor

Speakers:

Alan DeYoung, Wisconsin EMS Association
Moria Edwards, Ellipsis Partners LLC
Drew Frazier, Vermont Captive Insurance Association
Catherine Lada, American Alliance of Orthopaedic Executives

Tue 3/11 at 12 p.m. – LGBTQIA2+ 2025 Community Call

Host: ASAE LGBTQ Association Executives and Supporters

Tue 3/11 at 1 p.m. – Transforming Member Engagement: How MSTA Used AI to Inspire Action

See how MSTA is using AI-powered automation and conversational engagement to personalize member outreach like never before. Find out how MSTA uses Betty to create real-time, tailored messaging and how PropFuel’s conversational approach drives deeper engagement. Get a step-by-step look at MSTA’s strategy and results. More info/register.

Host: PropFuel

Wed 3/12 at 11 a.m. – The Power of Persuasion: Crafting Impactful Ads for Grassroots Advocacy

The right ad can grow your advocate base, increase engagement, and elevate your cause. Hear from three experts who have built and run advocacy campaigns from inside organizations and agencies—now, they’re sharing what works. Learn how to create ads that mobilize supporters, capture lawmakers’ attention, and make an impact. More info/register.

Host: Quorum

Speakers:

Riley Bechdel, Vice President, Digital, Rational360
Rose Elam, Partner, Swann Street Media
Julienne Uhlich, Director of Customer Success, Satara Solutions

Wed 3/12 from 11 a.m. to 1 p.m. – AI and the Future of Events

Dive into the future of events and explore AI’s transformative impact on the sector. From enhancing and extending the attendee experiences to leveraging data-driven insights, discover how AI is reshaping every aspect of event planning and execution. 2 CMP credits. More info/register.

Host: Skift Meetings

Wed 3/12 at 11 a.m. – Microsoft Copilot implementation journey webinar – Part II

Join us for a series of webinars as we follow Galina Kozachenko and her team at AFP on their Microsoft Copilot implementation journey. In this second webinar, Hear about adoption within AFP, successes and failures, next steps, and specific use cases in PowerPoint, Excel, and Word. More info/register (ASAE members only).

Host: ASAE Technology Professionals Advisory Council

Speakers:

Misha Getter, Vice President, Systems and Technology, Global Cold Chain Alliance
Galina Kozachenko, Managing Director, Strategy, Analytics and Technology, Association for Financial Professionals
Bryan Lapidus, Financial Planning and Analysis Practice Director, Association for Financial Professionals

Wed 3/12 at 12 p.m. – AI, Authenticity, and the Future of Member Engagement

Learn how to enhance engagement without losing authenticity. Discover how AI can help associations personalize content while maintaining ethical standards. Get expert insights on staying ahead in an AI-powered digital landscape. More info/register.

Host: WorkerBee.TV

Speakers:

KiKi L’Italien, EVP of Marketing & Community Engagement, Big Red M and Editor-in-Chief, Association Chat
Marcus Leite, Director of Sales & Marketing, WorkerBee.TV

Wed 3/12 from 12:30 to 4:30 p.m. – Nonprofit Tech Talk: Unraveling AI, Security and Data (Toronto, ON)

Hosts: RSM and Microsoft

Wed 3/12 at 1 p.m. – Increase Sponsorship Revenue with Video

Discover how video can add non-dues revenue around events, from pre-event promotions to in-event showcases and post-event recaps. Learn actionable strategies to drive additional revenue from existing digital, print, and year-round sponsorships by integrating video into their mix of available digital sponsorship space. Hear practical insights on how to offer dynamic, high-value opportunities to sponsors while enhancing member engagement. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Michael Hoffman, Co-Founder and CEO, Gather Voices

Wed 3/12 at 1 p.m. – You & AI: Creating Personalized Event Experiences

Discover why personalization matters and how AI can help you deliver it effectively. Hear common challenges with personalization and effective solutions, why data hygiene is crucial for creating customization at scale, and practical ways AI can enhance your marketing campaigns and event experiences. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Brittany Fisher, Team Lead, Product Marketing, Cvent

Wed 3/12 at 2 p.m. – Best Practices for Accessible Meetings

Hosting an accessible gathering requires more than just meeting ADA compliance. Planners must ensure the entire event experience, from registration to closing keynote, is inclusive for all. Learn what to consider during the site-selection process, how to incorporate accessibility into the event design, and the importance of catering to neurodivergent needs. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speakers:

Josh Klipp, Principal, Founder and Certified Access Specialist, Made Welcome
Amy Wood, Manager, Accessible Events & Real Estate/Travel, Salesforce

Wed 3/12 at 2 p.m. – Unlocking Digital Success: The Power of Content and Data

Learn how organizations can use the latest digital experience strategies to boost engagement, increase conversions, and achieve real business results. Find out how to harness the power of content and data to create personalized, high-impact customer journeys, and optimize digital marketing strategies that boost engagement and conversions. Hear about real-world examples of organizations achieving success with digital experience platforms. More info/register.

Host: Content Marketing Institute

Speakers:

Jacqueline Baxter, Director of Content Strategy, Sitecore
Jill Grozalsky Roberson, SVP, Marketing, Velir
Stephanie Stahl, Managing Director, Content Marketing Institute

Thu 3/13 at 10 a.m. – Getting to Yes: Navigating Boards, Building Trust, and Driving Change

Board approval isn’t just about great ideas—it’s about strategic influence. Hear about the behind-the-scenes journey of securing buy-in for a multi-million-dollar initiative, along with the trust-building and leadership techniques that made it happen. Learn how to identify and address leadership concerns before they become roadblocks, get agreement on the problem before pitching the solution, and use strategic communication to reaffirm and energize your board. More info/register.

Host: Vista Cova

Speaker: Kate Fryer, CAE, CEO, Endocrine Society

Thu 3/13 at 11 a.m. – Mission-Driven Marketing: Unlocking the Power of Paid Advertising

Learn how to amplify your association’s reach and engagement through paid advertising. Effectively leveraging platforms like Google Ads, social media advertising, and programmatic campaigns can make a significant difference in achieving your mission-driven goals. More info/register.

Host: Association Women Technology Champions

Speaker: Gene Kimball, Founder of Grow Together Marketing

Thu 3/13 at 11 a.m. – Love Your Content Again: Repurposing Webinars for Ongoing Engagement

Learn how to turn your existing webinars into fresh, exciting content that keeps your audience engaged and your brand shining. Hear how to repurpose your webinars into blog posts, social media gems, podcasts, and more—without the extra work. Find out about the tools, tips, and strategies to keep your content alive and thriving, making sure it continues to deliver value long after its first date. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Reilly Moriarty, Marketing and Events Manager at UST Education

Thu 3/13 at 12:30 p.m. – Federal Grants and Nonprofits: Today, Tomorrow, and into the Trump Administration

We’re not even two months into the Trump administration, and we have seen significant changes to federal financial assistance for nonprofit organizations. While many of these actions are currently tied up in the courts, as they work through the procedural and legal issues, the landscape for federal financial assistance has changed and will continue to change under the new administration. Learn from practitioners working with clients on the front lines of this evolving and uncertain landscape, including tips and advice for preparing for the changes that are most certainly to come. More info/register.

Host: Venable LLP

Speaker: Diz Locaria, Partner, Venable LLP

Thu 3/13 at 1 p.m. – Best Practices for Association / Nonprofit Board Governance in the Digital Age

Learn how to equip board members with tools to address cybersecurity risks, leverage digital opportunities, and maintain accountability in a data-driven world. Hear actionable insight from case studies and best practices from top-performing organizations. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Don Dea, Co-Founder at Fusion Productions

Thu 3/13 at 1 p.m. – Your Content Has Evolved, Your Distribution Hasn’t: Here’s How to Fix That

Learn why even the best content fails when distribution doesn’t match its quality, the key distribution strategies that high performing brands use to amplify their reach, and how to measure distribution impact and optimize for long-term content success. More info/register.

Host: Content Marketing Institute

Speaker: Noah Greenberg, CEO, Stacker

Thu 3/13 at 2 p.m. – Monthly Association Jam Session

In March, we’ll discuss KPIs for community building, and how it is part of the community journey. We know that without community you can’t have sponsorships or events. How do we come up with goals? Please come if you have any lessons learned and your own expertise, so we can figure this out together. More info/register.

Host: Association Marketplace

Thu 3/13 at 2 p.m. – Contract Negotiation Strategies for 2025

How can you cover the possible and emerging risks that could derail your future event? We will go clause-by-clause, to leave you with a list of items you might want to bring up at the negotiating table. Learn what fees to look out for and what you might be able to get waived, how to defines roles and responsibilities for data protection, and how to leverage your economic power in the negotiation process. More info/register.

Host: Smart Meetings

Speaker: Tyra Warner, CMP, Associate Professor and Chair of the Department of Hospitality, Tourism and Culinary Arts, College of Coastal Georgia

Thu 3/13 at 2:30 p.m. – From Connection to Action: Creating Meaningful Communities That Thrive

As associations navigate an evolving landscape, fostering a deep sense of belonging and purpose is more important than ever. Hear about nurturing a sense of belonging to strengthen communities, building meaningful relationships that drive long-term impact, learning from shared traditions, foodways and hands-on experiences, and leveraging business events as platforms for connection and engagement. 1 CAE credit. More info/register.

Host: ASAE

Speakers:

Lori McCarthy, cultural ambassador, TED speaker and founder of Food Culture Place
Jennifer Attersall, Senior Director, Client Engagement at Destination Canada

Thu 3/13 at 6 p.m. – Association Young Professionals Reception

Join us for a fun and engaging networking event for young professionals to connect and mingle. More info/register.

Organizer: ASAE Young Professionals Advisory Committee

Mon 3/17 at 2 p.m. – 6 Essential Conversations with Chapter Leaders in 2025

Hosts: re:Members (formerly Billhighway) and Mariner Management

Tue 3/18 at 11 a.m. – Conflicts of Interest in Associations and Nonprofits

Host: UST Education

Speaker: Michael Wyland, Owner/Partner at Sumption & Wyland

Wed 3/19 from 9 a.m. to 12 p.m. – Using Public Awareness Campaigns to Highlight the Value of Certification (Washington DC)

Host: Certification Network Group

Speakers:

Mary Ellen Dingley, Manager of Communications, CFP Board
Joseph Feese, Director of Public Relations, CFP Board
Usma Mohamed, Ed.D , Vice President of Brand Experience and Marketing, The Council for Professional Recognition

Wed 3/19 at 11 a.m. – Bite-Sized Big Impact: How Microlearning Is Reshaping Education

Host: UST Education

Speakers:

Andrew Chamberlain, Executive Director of the UK’s Institute of Association Leadership
Elisa Pratt, Chief Executive and Founder of Brewer Pratt Solutions LLC

Wed 3/19 at 12 p.m. – 5 Ways to Win-Back Lapsed Members

Host: PropFuel

Wed 3/19 at 12 p.m. – AI and the Resilient Association

Hosts: Halmyre and Betty

Speakers:

Johanna Gundlach, Chief Operating Officer, Betty
Christine Saunders, Founder and President, Halmyre

Thu 3/20 at 11 a.m. – The Future of Association Tech: Why Women-Led Innovation Matters

Host: UST Education

Speakers:

Barbara Armentrout, Founder & Key Principal at BJA Solutions for Associations
Sandra Nam, CEO and Co-Founder, QiqoChat

Thu 3/20 at 1 p.m. – Beyond LMS: AI, Data, Distribution

Host: Leading Learning/Tagoras

Speakers:

Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
Tamer Ali, founder, Authentic Learning Labs

Thu 3/20 at 1 p.m. – From Ordinary to Extraordinary: Transforming Online Professional Learning With Unreasonable Hospitality

Host: UST Education

Speakers: Ben Bongers, Manager, Professional Learning, and Ryan MacTaggart, Associate Director, Professional Learning, EDUCAUSE

Thu 3/20 at 4 p.m. – Membership: Key Concepts Every Association Professional Should Know

Host: ASAE Reston Loudoun Swap

Speaker: Elizabeth Weaver Engel, M.A., CAE, founder, Spark Consulting

Fri 3/21 at 2 p.m. – Practical AI Uses to Advance Your Association

Host: Higher Logic

Speakers:

Greg Verdino, Founder and Chief Operating Officer, CognitivePath Research, Inc.
Conor Sibley, Chief Technology Officer, Higher Logic

Fri 3/21 at 3 p.m. – Nonprofit Consultants Collaborative Monthly Networking Meeting

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

Association Brain Food Weekly is published Friday mornings. If you’re offering free professional development to the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.

Public domain painting Early Spring by Isaac Levitan (1899) via Wiki Art

Amazon, AssociationBrainFood.com, and Association Academy links allow me to earn a royalty and/or complimentary registration from any resulting leads or sales. Thank you!

Association Brain Food: 2.28.25

The weekly list of free educational events and resources for the association community…

Looking forward. Association Laboratory is collecting data for its annual Looking Forward® Challenges research study. Please take 10 minutes to contribute to our community’s understanding of what associations face in a complex and dynamic world. The resulting data will help you prioritize resources and guide conversations with your leadership. Participants receive access to the customizable Looking Forward® Dashboard, containing research data from 12 studies.

Workforce development. TopClass LMS describes how your association can support and enhance corporate workforce development initiatives through learning portals, skills training, credentialing programs, career pathways, and more—and suggests several reasons to prioritize these efforts.

Member recruitment. Can you pinpoint your association’s competitive advantage(s)? Mary Byers explains why you need one (at least) and what questions will help you identify your competitive advantage overall and for different member segments.

Repurposing webinars. eLearningDOC describes the benefits of turning your webinars into self-paced, dynamic, and interactive learning experiences. They explain how to extend the life of your webinars while expanding your association’s educational portfolio.

Devil’s advocate. Mark Athitakis at Associations Now brings a promising idea to the association world: the critical reviewer. He suggests guidelines for this person to follow during board meetings. I played this role (unasked, ha) in staff meetings during the latter half of my association career, which is why I’m better off working for myself now.

Sponsorship. Lori Zoss Kraska of Growth Owl is always researching and uncovering new approaches to sponsorship. Align your association’s sponsorship initiatives with her list of corporate CSR priorities.

AMS selection. If you’re embarking on an AMS project, start your research with a review of 108 Ideaspace’s list of issues to consider when selecting an association management system (AMS). They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Gen Z. Day One Agency suggests not believing the headlines about Gen Z. Data dissonance is especially pronounced when it pertains to the youngest generation in the workforce. That’s why the agency went straight to Gen Z for answers. Based on their survey findings, they’ve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers.

Duh. Is AI making us dumb? The answer from Amanda Silberling at TechCrunch is not surprising: of course it is, if you outsource your critical reasoning skills to it. Don’t!

Snacks

This explains why many college graduates are so lost. Literature has become a playground for Marxists: how the academy betrayed the humanistic tradition. Lisa Libes, Pens and Poison

Tips for being non-partisan in a partisan age: It’s not easy, it can be exhausting, and you’re not always going to get everything right. But you have to keep trying. | Greg Lukianoff

The teen loneliness machine—get to know what’s up with your future members, customers, and attendees. | Erica Pandey, Axios

An odd-looking table at a beach bar turns out to be a 1,700-year-old Roman coffin. | Nikki Main, Daily Mail

You never grow old at the table

Once you find a good meatball recipe, don’t let it go. Or maybe you’re one of the lucky ones who has your nonna’s recipe written on a stained index card. I’m Irish-Lithuanian, so no such luck. But I do have a keeper recipe for meatballs from 177 Milk Street. If you don’t subscribe, this PBS station shares it too.

Since I have a partly Italian soul (okay, stomach), I feel confident enough to tweak the original recipe. I cut the panko back to 2 cups, adjusted the water too, and used half Romano, half Parmesan. I used 1# of meatloaf mix (veal, pork, and beef) plus 1/2# of beef. Instead of the recipe’s sauce, I made my usual marinara.

Here’s a good combo: chipotle salmon, “baked” (nuked) sweet potatoes, and roasted Brussels sprouts with a few gold potatoes, red onion, garlic powder, balsamic, and olive oil.

Another night, Portuguese chicken thighs served over pearl couscous with leftover Brussels sprouts. I sauteed the bacon and veggies before adding them to the pot with the chicken and tomatoes. Yes, always fussing with recipes.

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Fri 3/7 at 12 p.m.* – From Resumes to Results: Hiring for Real Impact

Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead. More info/register.

Host: ASAE

Speaker: Bob Corlett, founder and president of Staffing Advisors

*All events are online at Eastern Standard Time unless otherwise noted.

Mon 3/3 at 8 a.m. – Navigating Through Change (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Laura Bratton, Motivational Speaker and Coach

Mon 3/3 at 1 p.m. – Ask Axios Pro: What’s new in healthcare?

Hear about the current and future state of healthcare policy, including legislation that’s on the table, key lawmakers, and what’s changing with the new administration’s appointees. We’ll cover your most pressing concerns and answer your biggest questions. More info/register.

Host: Quorum

Participants: Adriel Bettelheim, Senior Healthcare Editor; Victoria Knight, Healthcare Policy Report; and Peter Sullivan, Healthcare Policy Report, Axios

Tue 3/4 from 11 a.m. to 7 p.m. – The Nonprofit Marketing Summit

Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. This isn’t just a conference; it’s a celebration of legacy and a roadmap to the future of purpose-driven work. More info/register.

Host: Community Boost

Tue 3/4 at 12 p.m. – Chapter Roundtable: Mini-Mastermind Sessions for Chapter-Based Organizations (Alexandria VA)

Join us for a complimentary, power lunch for component relations professionals (CRPs) who want the knowledge and benefits of group discussions with fellow association professionals from organizations with chapters, components, sections, branches, or state affiliates. Come late, leave early, share, don’t share—our lunches are peer-driven and anything but boring. They’re jam sessions with lunch, not lectures. You’ll leave with actionable ideas, insights, and inspirations you can put to work right away. Location: Alexandria VA. More info/register.

Host: re:Members

Tue 3/4 at 12 p.m. – 2025 Association Tech Trends (Data Analytics Network)

Reggie has surveyed the community each January for many years now to identify technology trends for the upcoming year. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. Find out how the 2025 trends compare to 2024’s. More info/register.

Host: Data Analytics Network

Speaker: Reggie Henry, Chief Information & Performance Excellence Officer, ASAE

Tue 3/4 at 12 p.m. – Rowing in the Same Direction: Using Communications to Drive Team Alignment

Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Learn what role each level of management and group has to play in getting the message out, internal communication best practices and inventory of possibilities, the “external” brand vs “internal” culture connection, and how to identify when there is a “broken link” in the communications plan and execution, and what to do about it. More info/register.

Host: Braintrust Professional Institute

Tue 3/4 from 12:30 to 4:30 p.m. – Nonprofit Tech Talk: Unraveling AI, Security and Data (New York, NY)

Hosts: RSM and Microsoft

Tue 3/4 at 2 p.m. – Fundamentals of Message Design Workshop

Ready to unlock the secrets of persuasive communication? Discover the hidden ingredient your core message is probably missing (hint: it’s not what you think!), the triple threat of buy-in (three essential elements that make your message irresistible, and how to bake them in from the start), and where persuasive message design fits in your organization’s ecosystem (and how to make a bulletproof case for it). More info/register.

Host: Tamsen Webster, author of “Say What They Can’t Unhear”

Wed 3/5 at 11 a.m. – Psychological Safety: The Key to Individual, Team, and Organizational Success

Discover how fostering psychological safety can unlock individual potential, strengthen team dynamics, and propel organizational success. Learn how creating a culture of trust and openness drives measurable business outcomes, including higher engagement, increased innovation, and lower turnover. Get actionable strategies to transform workplace culture into a thriving, high-performing environment where employees feel empowered to take risks, collaborate, and exceed expectations. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Don Rheem, Founder & Chairman of CultureID

Wed 3/5 from 11 a.m. to 6 p.m. – The Nonprofit Marketing Summit

Host: Community Boost

Wed 3/5 at 12 p.m. – Chapter Roundtable: Mini-Mastermind Sessions for Chapter-Based Organizations (Washington DC)

Host: re:Members

Wed 3/5 at 12 p.m. – Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth

Hear about the imperative need for diversifying revenue streams. Beyond the traditional reliance on membership dues, explore innovative pathways to sustainable financial stability and long-term success. Learn about strategies for leveraging non-dues revenue opportunities strategically. From sponsorship and advertising, to sponsored content, educational programs, certification, and strategic partnerships, uncover untapped avenues that can drive revenue growth and ensure the resilience of your association in an ever-changing landscape. 1 CAE credit. More info/register.

Host: AIOT

Speaker: Bill Sheehan, D2L

Wed 3/5 at 12 p.m. – Ethics at Work (YPAC Lunch & Learn)

As young professionals in the association space, navigating ethical dilemmas and upholding high standards of conduct are crucial to maintaining trust and credibility in your career. Explore key ethical principles from ASAE’s Standards of Conduct and apply them to real-world scenarios that association professionals face daily. Through interactive discussion and case studies, attendees will learn how to handle conflicts of interest, confidentiality concerns, fair decision-making, and fostering an ethical culture in the workplace. More info/register (ASAE members only).

Host: ASAE Young Professionals Community

Speakers:

Tina DeNeen, EdD
Larry C. Smith, JD, CAE
Shawna Strickland, PhD, CAE, RRT

Wed 3/5 at 1 p.m. – Master Employee Onboarding with Thoughtful IT: Top 7 Tips

One of the quickest ways to tarnish a new employee’s perception of your association is to throw them into a sloppy technology setup. Learn about IT’s critical role in a positive on-boarding experience; best practices to maximize productivity, engagement, and security; and equipment recommendations to empower hybrid and remote workers. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Chris Abel, Manager of Consulting Services, and Heinan Landa, Founder & CEO, Optimal Networks

Wed 3/5 at 1 p.m. – The State of Associations

Hear a panel of association executives share what their organizations are seeing in their professions, with their memberships, and what this means for associations moving forward. More info/register.

Host: Fonteva

Speakers:

Grant Carpenter, CAE, Executive Director, Indiana Society of Association Executives
Su Hawk, Executive Director, Colorado Society of Association Executives
Terry Monroe, Executive Director, Virginia Society of Association Executives
Hester Ndoja, CAE, President and CEO, Florida Society of Association Executives

Wed 3/5 at 2 p.m. – Innovative Fly-In Strategies for a New Era of Advocacy

Learn how to adapt your fly-in approach, whether virtual, hybrid, or in-person, to the current political landscape and achieve your legislative goals. Hear practical advice on personalizing your approach, anticipating questions, and measuring the impact of your advocacy efforts. More info/register.

Host: VoterVoice

Speakers:

Mark Fisher, Director of Advocacy Engagement, Muscular Dystrophy Association
Megan Gordon Don, President and Founder, MGD Strategies
Kirstie Tucker, Founder, DC Fly-Ins
Brian Rubenstein (moderator), President, Rubenstein Impact Group

Thu 3/6 from 10 a.m. to 4:45 p.m. – Spring Symposium: Empowering Change (Arlington VA)

This symposium is a unique opportunity to engage with subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. See session descriptions in online descriptions below. In-person attendees also get an exclusive panel discussion with the instructors at 3:45 p.m. 5 CAE credits. Location: Arlington VA. More info/register.

Host: UST Education

Speakers:

Cameron Aubuchon, Co-Founder & Chief Technology Officer, PropFuel
Jamie Notter, Co-Founder, PROPEL
Dan Stevens, President, and Marcus Leite, Director, Sales & Marketing, WorkerBee.TV
Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc.

Thu 3/6 at 10 a.m. – Spring Symposium: Empowering Change Through Data: Bringing Your Data to Life

Data is the engine that drives transformative change and enables associations to create truly personalized member experiences. Explore strategies to ensure your data evolves alongside your members, remains accurate and relevant, and works seamlessly across systems to meet members where they are. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Cameron Aubuchon, Co-Founder & Chief Technology Officer, PropFuel

Thu 3/6 from 11 a.m. to 6 p.m. – The Nonprofit Marketing Summit

Host: Community Boost

Thu 3/6 at 11:15 a.m. – Spring Symposium: The Culture You Need in a Time of Disruptive Change

There is no one “right” workplace culture for everyone, but these days, there are some specific elements of culture that have become more important than ever—because they help you deal with rapid and disruptive change. Hear about patterns inside your culture that mess with success and slow down change, evaluating and prioritizing areas of culture change based on specific challenges you face, and strategies for rapid and thorough culture change. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jamie Notter, Co-Founder, PROPEL

Thu 3/6 at 12 p.m. – Maximize Your AMS ROI: How to Drive Long-Term Success

How can your organization maximize its AMS investment far into the future? By building a partnership with your AMS vendor and continually optimizing your technology through product updates, feature enhancements, and innovative offerings. Learn how to establish a collaborative relationship with your AMS vendor to ensure you reach your future technology goals, foster long-term AMS value by identifying a technology vendor that invests in innovative tools, solutions, and enhancements, and encourage the continued staff adoption of your technology through training, resources, and vendor support. More info/register.

Host: Momentive Software

Thu 3/6 at 12 p.m. – Ask the Experts: Modernizing Association Governance

Learn how associations can utilize technology and other tactics to help simplify and streamline their governance operations and procedures. Hear about the association governance landscape today, technology for association governance meetings, managing membership data, and best practices. More info/register.

Host: GetQuorum

Speakers:

Jeff Horne, Wicket
Noah Maislin, Minutes Solutions
Heather Terrence, Pinpoint Governance Group
Ben Zelikovitz, GetQuorum

Thu 3/6 at 12 p.m. – Better Together: Successfully Integrating Foresight and Strategic Planning

Associations need to establish a culture of foresight that allows them to better plan for success in our rapidly changing world. Learn what’s new with ASAE ForesightWorks and its drivers of change, hear best practices and case studies from association leaders who have successfully integrated foresight and strategic planning, and share ideas with colleagues from across the association community about how foresight can inform their strategic planning work going forward (and vice versa). More info/register (ASAE members only).

Hosts: ASAE ForesightWorks Advisory Group and the ASAE Executive Management Professionals Advisory Council

Speakers:

Rebecca Argabrite Grove
Lynn M Gangone, CAE, Retired President and Chief Executive Officer, American Association of Colleges for Teacher Education
Josh McFall, CAE, Chief Executive Officer, Minnesota REALTORS
Denise Roosendaal, FASAE, CAE, Executive Director, Institute for Credentialing Excellence
Danielle Duran Baron, MA, MBA, FASAE, CAE (moderator), Vice President, Marketing, Communications & Industry Relations, School Nutrition Association
Tommy Goodwin, MBA, FASAE, CAE, PMP, CMP (moderator), Executive Vice President, Exhibitions & Conferences Alliance

Thu 3/6 from 12:30 to 4:30 p.m. – Nonprofit Tech Talk: Unraveling AI, Security and Data (Washington DC)

Hosts: RSM and Microsoft

Thu 3/6 at 1:15 p.m. – Spring Symposium: Disruptive Engagement: Redefining Member Value in the Digital Age

As our world rapidly evolves, so do concepts of membership, challenging associations to rethink their value propositions. Social media and global technologies are drawing individuals into niche, private groups, reshaping expectations for community and engagement. Explore the generational shifts influencing how members perceive the value of their time, actions, and data—and the rewards they expect in return. Uncover what these changes mean for the future of associations and gain insights on how to adapt your strategies to align with these emerging member expectations. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Dan Stevens, President, and Marcus Leite, Director, Sales & Marketing, WorkerBee.TV

Thu 3/6 at 2 p.m. – 12 Marketing Snafus Hurting You and How to Fix ‘Em Fast

Find out about a dozen of the biggest marketing snafus most associations make and how you can fix them with ease and style. Learn quick, easy-to-implement wins for mission-driven marketers; what marketing errors you’re making and which ones you’re winning; and where to make investments for higher engagement and conversion across your channels. 1 CAE credit. More info/register.

Host: Mighty Citizen

Speakers: Mindy Avitia, Senior Events & Marketing Manager, and Andy Fabian, Copywriter, Mighty Citizen

Thu 3/6 at 2 p.m. – Future of Association Boards (FAB) Community Dialogue March Kickoff Event

More info/register.

Host: Jeff De Cagna, executive advisor, Foresight First

Thu 3/6 at 2 p.m. – Avoiding the Integration Trap

Integrations can provide data consistency between systems, cut down on staff work and data duplication and enhance your member experience. But they can also be expensive, difficult to implement, and present ongoing operational challenges. Learn about strategies to avoid problems up front, information to get before you sign the contract and ways to ensure your integrations keep performing once they are active. More info/register.

Host: 501Works

Thu 3/6 at 2 p.m. – 5 Webinar Trends for 2025 That Will Transform Your Marketing

Learn easy to implement tactics and strategies to re-imagine your webinar programs to more effectively engage, connect and ultimately convert prospects into customers. Find out how to create engaging webinar formats, personalize audience experiences, repurpose webinars into new actionable content, and build audiences through an on-demand strategy. More info/register.

Host: American Marketing Association

Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24

Thu 3/6 at 2:30 p.m. – Spring Symposium: The Human Element of AI: Making Technology Adoption Stick

Learn how to evaluate technology solutions, communicate their value clearly to your team, and roll them out in a way that builds trust and enthusiasm across your organization. Discover how to avoid the “launch-it-and-forget-it” trap by creating a culture of continuous improvement, where teams regularly revisit and refine how they use new tools like AI to meet evolving goals. Hear about common obstacles—such as resistance to change, lack of training, or unclear processes—and explore strategies for breaking down these barriers to help your team fully embrace new technologies. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc.

Thu 3/6 at 3 p.m. – Tools and Tactics to Attract New Members

Learn how to use compelling narratives on your website to draw in new members, capture prospect emails with lead magnets, turn website visitors into members, showcase the value of your membership with smart trial strategies, and clearly and persuasively share why joining your association is a must. More info/register.

Host: Member Lounge by Grype Digital

Speaker: Farhad Khan, CEO of Grype Digital

Fri 3/7 at 2 p.m. – Applying Automation to Save Time & Effort

Host: Higher Logic

Speakers:

Amber Worthen, Chief Executive Officer, Email Maven
Taryn Morrissey, Customer Care Strategist, Higher Logic

Wed 3/12 at 1 p.m. – Increase Sponsorship Revenue with Video

Host: UST Education

Speaker: Michael Hoffman, Co-Founder and CEO, Gather Voices

Thu 3/13 at 11 a.m. – Mission-Driven Marketing: Unlocking the Power of Paid Advertising

Host: Association Women Technology Champions

Speaker: Gene Kimball, Founder of Grow Together Marketing

Thu 3/13 at 11 a.m. – Love Your Content Again: Repurposing Webinars for Ongoing Engagement

Host: UST Education

Speaker: Reilly Moriarty, Marketing and Events Manager at UST Education

Thu 3/13 at 1 p.m. – Best Practices for Association / Nonprofit Board Governance in the Digital Age

Host: UST Education

Speaker: Don Dea, Co-Founder at Fusion Productions

Thu 3/13 at 2 p.m. – Monthly Association Jam Session

While ChatGPT can get us so far, it’s much more interesting to share tips and solutions with real association people, especially when there’s no specific manual or training book on how to manage an entire association with a staff of 30 or even just 2. In March, we’ll discuss KPIS for community building, and how it is part of the community journey. We know that without community you can’t have sponsorships or events. How do we come up with goals? More info/register.

Host: Association Marketplace

Creative Commons licensed photo by Stephan Egli via Unsplash

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Association Brain Food: 2.21.25

The weekly list of free educational events and resources for the association community…

“Life cannot be delegated.” –Lewis Mumford

New member onboarding. Talley Management Group shares five “thoughtful ways to welcome new members to your association.” I’m pleased to see a useful post like this because effective onboarding has such a strong impact on retention, which is why I enjoy writing copy for onboarding campaigns—one of the few ways I work with associations.

AI use in associations. Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their association’s use of AI. Per the report, most associations are in the discovery or planning phase of AI adoption. Only a few have integrated AI into their operations, primarily in marketing and communications. The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use.

Trade show floor decisions. More on AI and how it can improve trade show floor results. AI sensors by Zenus track aisle traffic, booth visits, and attendee energy levels to understand and optimize traffic flow, show floor layout, and booth performance.

Member benefits. Elizabeth Engel at Spark Consulting encourages you to understand the different attributes of member segments, so your association offers incentives to join that truly match members’ circumstances and needs.

Gen Z and events. Freeman released a survey report describing “how Gen Z professionals view live events, how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group.” Yikes, look at that alarming data point for associations on page 17.

Online community. GrowthZone explains how to drive members to your community platform. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagement—and they provide a sample engagement plan to get you started.

Making a case for conference attendance. If you want to get approval to attend a conference, Barbara Scofidio at Skift Meetings describes five areas to cover when writing an event justification letter to your boss. Associations should add these points to the justification letter on your conference website, although I’d put a heavier focus on what’s in it for the employer.

You never grow old at the table

Remember the pesto pasta salad I made for the Superbowl? A few nights later, I turned it into a pesto pasta entrée by adding chouriço, shrimp, onion, canned tomatoes, white wine, and butter.

On Sunday, I cooked a low-and-slow oven-roasted brisket. Very flavorful. On the side, nuked sweet potatoes and a green bean sauté with red onion, bacon, and garlic.

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events

Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Find out about the importance of capturing meaningful feedback, best practices for designing data-driven surveys, boosting attendee engagement and building trust, and using survey results to deliver tailored events that exceed expectations. More info/register.

Host: Momentive Software

*All events are online at Eastern Standard Time unless otherwise noted.

Fri 2/21 at 1 p.m. – Creating Learner-Centric eLearning: Design Strategies That Drive Real Results

Hear about the essential principles of learner-centric design that boost engagement and retention; practical techniques to tailor content to your learners’ unique needs, preferences, and challenges; strategies for building interactive, accessible, and inclusive courses that reflect adult learning best practices; and key tools and technologies that support a learner-first approach to course development. 0.75 CAE credit. More info/register.

Host: Blue Sky eLearn

Speakers: Jordan Baker, M.Ed., Learning Solutions Advisor, and Dr. Kristen Wall, MA EdD, Director of Learning & Development, Blue Sky eLearn

Fri 2/21 at 2 p.m. – Why Your Data Matters & What You Can Do With It

Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance member experiences, and unlock new opportunities for growth. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Explore ways to use your data to monitor your organization’s health and performance, improve segmentation and personalization, identify member needs, trigger helpful automations, and deepen member engagement. 1 CAE credit. More info/register.

Host: Higher Logic

Speakers:

Christin Berry, CAE, VP, Business Analytics & Data Services, ASAE: The Center for Association Leadership
David Jovel, Sales Engineering Director, Higher Logic

Fri 2/21 at 3 p.m. – Nonprofit Consultants Collaborative Monthly Networking Meeting

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

Mon 2/24 at 8 a.m. – Putting A.I. in Play for the Members (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Damian Kavanagh, MISBO

Tue 2/25 at 11 a.m. – Deep Dive: 2025 Membership Performance Benchmark Report

Get a deep dive into the 2025 Membership Performance Benchmark Report, which surveyed 200+ association and membership professionals worldwide. Hear about the latest industry trends on strategies, engagement tactics, membership growth secrets, and cross-generational insights, including the top three tactics your peers are using to recruit new members, the #1 method to win back lapsed members, and the impact of a formal member engagement plan. More info/register.

Host: ASI

Tue 2/25 at 11 a.m. – Identity-Driven Leadership: Harnessing Self-Identity for Effective Influence

Discover how aligning your leadership style with your core identity can transform your ability to inspire and influence others. Explore the power of authenticity in leadership, and how self-awareness and values-based actions build trust and foster stronger team connections. Learn to identify the key elements of your leadership identity and uncover practical strategies for leading with consistency and transparency. Walk away with actionable insights to immediately enhance your authenticity and impact as a leader. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Austin Campbell, Leadership Doctor

Tue 2/25 at 12 p.m. – Black Women in Association Tech. How Did They Do It?

Join us for an inspiring and candid discussion about the journeys of Black women in association technology, including how they navigated their careers, overcame obstacles, and made their mark in the industry. Our panel will share their experiences, insights, and advice for those looking to thrive in the association tech space. More info/register.

Host: Association Women Technology Champions

Speakers:

Chantal Almonord, CAE, Chief Information & Engagement Officer, ISPOR
Adrienne Bryant, CAE, Program Director, Customer Experience Professionals Association
Rose LeJiste, CEO, RL Engineering and Tech Solutions
Monica Pemberton, Vice President and CIO, American Council on Education

Tue 2/25 at 12 p.m. – How Top Associations Attract Young Professionals: Four Key Factors

Learn how to captivate early career talent, foster their ongoing commitment, and inspire active participation within your organization. More info/register.

Host: Highland

Speakers: Amrita Kulkarni, Director, Design Research & Strategy, and David Whited, Principal of Design Research & Strategy, Highland

Tue 2/25 at 12 p.m. – RTO Strategies for Success Roundtable

Hybrid and RTO are big concerns and even bigger challenges. While many associations are considering how to increase days in the office, it feels like a good time to share best practices and walk through problems together in this roundtable discussion with association decision-makers. More info/register.

Host: Lizabeth Wesely-Casella, Founder & CEO, L-12 Services Corp

Tue 2/25 at 4 p.m. – Working Remote? Get Noticed & Get Ahead

Learn how to build real connections in the virtual workplace, make your work visible, and gain the influence you need to drive change and initiatives within your organization—no matter where you log in from. More info/register.

Speakers:

Vicki Brackett, Chief Knowledge Officer at Knowledgely™
Leslie O’Flahavan, Principal at E-WRITE

Wed 2/26 from 9 a.m. to 4 p.m. – Marketing Technology Demo Day

Are you tasked with finding the right marketing technology systems for your organization? Wondering what platforms are out there and what features you should be looking for? Choose to attend any or all 30-minute demo sessions in this free event for members and non-members who are interested in learning how associations can use marketing tools to better deliver communications. More info/register.

Host: ASAE

Participants: Alley Interactive, Blend Interactive, Aplusify, Higher Logic, HubSpot, Rasa.io, Clowder by ASI, Kitaboo by BookIt Digital

Wed 2/26 at 11 a.m. – The Future of AI-driven Search & Content

Learn how AI is reshaping search behavior, organic visibility, and content personalization for B2B audiences. Hear practical ways to leverage AI in SEO, content creation, and thought leadership—without sacrificing quality or authenticity. See how leading SaaS companies are already ranking in AI-powered Search and grow engagement and pipeline. More info/register.

Host: Flow Agency

Speakers: Viola Eva, founder, and Helene Jelenc, director of SEO, Flow Agency

Wed 2/26 at 11 a.m. – ASAE World Café: Navigating Domestic Backlash to International Expansion: Strategies and Solutions

As associations grow internationally, they may encounter resistance or backlash from domestic stakeholders. Whether stemming from misunderstandings, resource allocation concerns, or strategic disagreements, addressing these challenges is crucial to maintaining organizational unity and achieving global growth. Hear about common causes of domestic backlash against international activities, strategies for effectively addressing concerns and building consensus, and practical insights from peers and experts to support your global engagement goals. More info/register (ASAE members only).

Host: ASAE International Associations Advisory Council

Speakers:

Eryn Carter, Executive Director, Association of Legal Administrators (ALA)
Jeanette Gass, Senior Program Manager, Global Engagement, ICMA
Susan Mosedale, Chief Global Member Engagement Officer, ASIS International
Michiel Gen (moderator), Partner at Exempla

Wed 2/26 at 12 p.m. – AWTC Meet & Greet

Connect with new faces in the association tech community! Join us for a 30-minute welcome event to forge fresh connections and discover our vibrant slack community. More info/register.

Host: Association Women Technology Champions

Wed 2/26 at 12 p.m. – Planning Your Best Yet Corporate Retreat

A retreat is a huge investment in time and money, so how can you keep focused on the goals of the offsite without distraction? Learn how to avoid the biggest mistakes and challenges of planning an executive retreat, create an environment that is conducive to team learning, and the tough questions you should ask. More info/register.

Host: Braintrust Professional Institute

Speakers: Dwayne Rutherford, Corporate Event Planner, and Randall Craig, Hall of Fame Business Speaker and Retreat Facilitator

Wed 2/26 at 12 p.m. – Score Your MSP: Minimal or Maximum Service Provider

Is your Managed Service Provider (MSP) delivering maximum value or just the bare minimum? Find out why MSP service levels differ so drastically, the built-in limitations of the MSP model for associations, and how to assess, manage, and maximize your MSP relationship. More info/register.

Host: ClearTone Consulting

Wed 2/26 at 12 p.m. – SEO to Sales: The Organic Way to Turn Search into Revenue

Host: Yodelpop

Wed 2/26 at 1 p.m. – Unlock the Power of Marketing AI

Discover how marketing AI tools can transform your organization’s marketing and communications strategies and workflows. Hear about practical AI solutions you can start using immediately, with a focus on tools designed to streamline marketing processes and drive efficiency. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Erica Salm Rench, MBA, CMO at Sidecar

Wed 2/26 at 1 p.m. – How Inteleos Goes from Mission to Action with OKR: A 2025 Playbook for Non-Profits

Struggling to align your non-profit team with your mission? Learn how Inteleos uses Objectives and Key Results (OKRs) to break silos, drive focus, empower teams, and turn strategy into action. Find out what works (and what doesn’t) when getting teams to take ownership and get a practical OKR framework you can apply immediately. More info/register.

Host: OKR Quickstart

Speakers:

Tim Hopkins, CAE, Managing Director, McKinley Advisors
Tim Newbold, Founder, OKR Quickstart
Juan Sanchez, CIO, Inteleos

Wed 2/26 at 1 p.m. – Inflation-Fighting Budget Strategies

Hear about creative cost-savings techniques to impact your bottom line. Learn how to understand our current economic climate and be strategic in a dynamic marketplace, discover hidden fees and circumvent the unexpected, and measure your success with the creation of a Cost Savings Report so you can communicate these savings to your stakeholders in an impactful way. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Robyn Mietkiewicz, Innovation Partner, INNOV8 Meetings + Events

Wed 2/26 at 2 p.m. – How to Build Social Media Buzz for Your Event

Creating excitement and engagement around your event on social media is crucial for its success. Learn how to craft compelling social media campaigns that grab attention and drive participation; use content planning and scheduling to maximize reach and engagement; leverage influencers, hashtags and user-generated content to amplify your message; build a community around your event; and track key metrics to measure the impact of your efforts. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speakers:

Mary Budwick, Director of Brand Strategy, RacquetX
Sophie Pink, Digital and Social Media Manager, IMEX Group
Lizzie Wilcox (moderator), Associate Editor, Northstar Meetings Group

Wed 2/26 at 2 p.m. – Finance & Business Operations Council February Virtual Meet-Up

Bring your pressing problems and look forward to an engaging conversation with your colleagues sharing their experiences and potential solutions. More info/register (ASAE members only).

Host: ASAE Finance and Business Operations Professionals Advisory Council (including HR)

Wed 2/26 from 3:30 to 5 p.m. – Chapter & Component Relations: Challenges Are Opportunities (Arlington VA)

Associations have a great asset in their chapter and component networks but there is always a challenge in balancing the tensions that exist between chapter and association. Learn how to find opportunities to help your organization’s chapter and component networks thrive. We’ll discuss relationship management, “soft skills” that help build strong networks, and how to create an opportunity mindset. 1 CAE credit. Location: Arlington VA. More info/register.

Host: Rogue Tulips Consulting

Thu 2/27 from 11 a.m. to 1 p.m. – How to Design a Product Portfolio

Learn how to organize, position, and leverage your association offerings to identify patterns, tease out new opportunities, and better serve your members. Find out how to root out needless duplication and create efficiencies so you can better design, develop, and get new products to market. More info/register.

Host: James Young, founder, Product Community

Thu 2/27 at 11:30 a.m. – To Take a Stand or Not: A Framework to Discuss and Decide

Learn how to rank the importance of polarizing positions based on your brand purpose, how and why certain polarizing issues become part of your brand conversation and how to manage them, the decision-making factors within which companies/associations navigate taking a stand, and how to effectively give leaders common language to determine if an issue is worthy of a campaign or public statement. More info/register.

Hosts: crisis communications expert Adele Gambardella and Chip Massey

Thu 2/27 at 1 p.m. – Expanding to Asia Pacific: Business and Operating Models for Global Growth

Hear about the pros and cons of setting up a wholly owned office versus working with a local AMC, including cost, control, and operational impact. Learn how local policies, compliance requirements, and cultural factors influence the choice of expansion model. Examine budgeting, staffing, governance, and financial implications for each approach. More info/register.

Host: MCI

Speakers:

Marcel Ewals, APAC Director, Parenteral Drug Association
Glenn Wright, President and CEO, Parenteral Drug Association
Erin Fuller (moderator), Global Head of Association Solutions, MCI

Thu 2/27 at 2 p.m. – How to Build a Research Agenda That Will Transform Your Association

Discover a strategic lens for evolving your association’s research practice. Learn about a structured, three-year framework for prioritizing and implementing your association’s research strategy; tailored approaches for both trade and professional associations that drive member engagement and organizational success; and strategic methods for maintaining research momentum and building a data-driven culture. More info/register.

Host: McKinley Advisors

Speakers: Patrick Glaser, M.A., MPA, Chief Practice Officer, and Candace Vanderpoel, M.A., Practice Director, McKinley Advisors

Thu 2/27 at 2 p.m. – New Congress, New Problems: How to Work With Members of Congress on Policy Issues

Learn what policy issues new members have brought to the table this year and how you can get right to work with the administration and the new Congress. More info/register.

Host: FiscalNote

Speakers:

Poorvie Bishnoi, Vice President of Government Relations, Monument Advocacy
Carolyn Coda, Senior Vice President & Co-Chair of Economy Policy Practice, Invariant
Whitney Swance (moderator), Consultant, FiscalNote Professional Services

Thu 2/27 from 3 to 6 p.m. – 2025 AWTC Awards Ceremony & Reception (Washington DC)

Join us to celebrate AWTC’s Awards winners with a pre-social and post-networking event recognizing women in association technology. Location: Washington DC. More info/register.

Host: Association Women Technology Champions

Tue 3/4 at 12 p.m. – Chapter Roundtable: Mini-Mastermind Sessions for Chapter-Based Organizations (Alexandria VA)

Host: re:Members

Tue 3/4 at 12 p.m. – Data Analytics Network

Engage in association peer-led discussions on topics related to data and analytics on the first Tuesday of each month. 1 CAE credit. More info/register.

Host: Data Analytics Network

Tue 3/4 at 12 p.m. – Rowing in the Same Direction: Using Communications to Drive Team Alignment

Host: Braintrust Professional Institute

Wed 3/5 at 11 a.m. – Psychological Safety: The Key to Individual, Team, and Organizational Success

Host: UST Education

Speaker: Don Rheem, Founder & Chairman of CultureID

Wed 3/5 at 12 p.m. – Chapter Roundtable: Mini-Mastermind Sessions for Chapter-Based Organizations (Washington DC)

Host: re:Members

Wed 3/5 at 1 p.m. – Master Employee Onboarding with Thoughtful IT: Top 7 Tips

Host: UST Education

Speakers: Chris Abel, Manager of Consulting Services, and Heinan Landa, Founder & CEO, Optimal Networks

Thu 3/6 from 10 a.m. to 4:45 p.m. – Spring Symposium: Empowering Change (Arlington VA)

Host: UST Education

Speakers:

Cameron Aubuchon, Co-Founder & Chief Technology Officer, PropFuel
Jamie Notter, Co-Founder, PROPEL
Dan Stevens, President, and Marcus Leite, Director, Sales & Marketing, WorkerBee.TV
Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc.

Thu 3/6 at 10 a.m. – Spring Symposium: Empowering Change Through Data: Bringing Your Data to Life

Host: UST Education

Speaker: Cameron Aubuchon, Co-Founder & Chief Technology Officer, PropFuel

Thu 3/6 at 11:15 a.m. – Spring Symposium: The Culture You Need in a Time of Disruptive Change

Host: UST Education

Speaker: Jamie Notter, Co-Founder, PROPEL

Thu 3/6 at 12 p.m. – Maximize Your AMS ROI: How to Drive Long-Term Success

Host: Momentive Software

Thu 3/6 at 1:15 p.m. – Spring Symposium: Disruptive Engagement: Redefining Member Value in the Digital Age

Host: UST Education

Speakers: Dan Stevens, President, and Marcus Leite, Director, Sales & Marketing, WorkerBee.TV

Thu 3/6 at 2 p.m. – 12 Marketing Snafus Hurting You and How to Fix ‘Em Fast

Host: Mighty Citizen

Speakers: Mindy Avitia, Senior Events & Marketing Manager, and Andy Fabian, Copywriter, Mighty Citizen

Thu 3/6 at 2:30 p.m. – Spring Symposium: The Human Element of AI: Making Technology Adoption Stick

Host: UST Education

Speaker: Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc.

Fri 3/7 at 2 p.m. – Applying Automation to Save Time & Effort

Host: Higher Logic

Speakers:

Amber Worthen, Chief Executive Officer, Email Maven
Taryn Morrissey, Customer Care Strategist, Higher Logic

Creative Commons licensed photo by Alexandra Diaconu via Unsplash

Amazon, AssociationBrainFood.com, and Association Academy links allow me to earn a royalty and/or complimentary registration from any resulting leads or sales. Thank you!

Association Brain Food: 2.14.25

The weekly list of free educational events and resources for the association community…

AI career coach. Tony Case at WorkLife reports on an emerging trend: AI-powered career coaches. Large companies can afford these tools, but what about small companies or professionals who work for themselves or are in between jobs? I spy an opportunity for associations: provide these AI tools and funnel users into your educational and credentialing programs.

Licensing. A new book, The Licensing Racket: How We Decide Who Is Allowed to Work, and Why It Goes Wrong, could revive the simmering conversation about licensing. In his Wall Street Journal review, Alex Tabarrok calls for voluntary certification, describing licensing as a broken system ripe for reimagining and reform.

Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course at Association Academy. Learn about Search Engine Optimization (SEO) at your own pace in five one-hour on-demand lessons that cover the important elements of SEO for association websites. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Save $50 with the promo code BRAINFOOD.

AMS selection. If you’re in the AMS selection process, you need this list from Ellipsis Partners of questions that will “ferret out” the “dark secrets and strange loopholes in even the most advanced systems.” These questions address issues that affect the member experience, security, data integrity, e-commerce, training and support, reporting, data migration, upgrades, and costs.

Member experience. Fíonta suggests applying the core principles of a good online user experience (UX) to help members take advantage of benefits. In the second post of this series, they explain how UX research helps you evaluate how usable, useful, and user-centric your member experience really is and how to use that research to improve the member experience.

Onboarding. An effective onboarding experience helps a new member figure out how to take full advantage of their membership and increases the likelihood they’ll renew. Becky Pierson Davidson describes the onboarding practices of for-profit product communities that you should steal for your new members.

Membership renewals. re:Members (formerly Impexium) dives deep into proven strategies for membership renewals. They also cover membership metrics, the difference between retention and renewal, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges.

Snacks

10 event strategies that Gen Z (and other first-timers) will appreciate. | Danica Tormohlen, Corporate Event News

Why is everyone suddenly reading Middlemarch? Quick thoughts on the rise of interest in the classic works of western literature. | Sean Sullivan

I read Middlemarch a few years ago and can vouch for its magnificence. If you love the classics, let me tell you about Substack book groups. Right now, I’m doing a slow read of War and Peace (my second read of this fantastic book), The Divine Comedy (my first time), and a few others. Simon Haisell (my War and Peace guide) keeps a list of Substack book groups.

You never grow old at the table

A simple soup to make on a weeknight: caldo verde, a traditional Portuguese recipe. I made it this time with andouille and kale, pureed about half the sausage, and reserved the rest for a garnish. On the side, cauliflower cheesy “bread.”

For a Superbowl gathering of Eagles fans, I went for the green by making pesto pasta salad. I don’t have a recipe for this one, just a list of ingredients: bowtie pasta, basil pesto, mozzarella balls, shredded parmesan, grape tomatoes, red bell pepper, corn, carrot, cuke, broccoli florets, sweet onion, olive oil, and red wine vinegar.

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Fri 2/14 at 11 a.m.* – Give Your LinkedIn Profile Some Love

Learn how to craft a profile that helps you achieve your goals—whether it’s landing a new role, building your network, or showcasing your expertise. Hear what works and what doesn’t, and take advantage of live critiques. More info/register.

Host: Association Women Technology Champions

Speakers:

Danielle Duran Baron, Vice President, Marketing, Communications & Industry Relations, School Nutrition Association
Jen Lewi, Founder & CEO, Design Your Next Step

*All events are online at Eastern Standard Time unless otherwise noted.

Fri 2/14 at 11 a.m. – Strategic Speaking: How to Approach Your Speaking Based on Your Goals

Part lesson, part dissection of real examples, you’ll learn what works and what you can do to leverage speaking BEYOND the occasional talk, all so you can stand out easier, resonate deeper, and spark action that builds your business. More info/register.

Host: Jay Acunzo

Mon 2/17 at 8 a.m. – Civic Engagement & Sports Tourism (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Gregg Caren, President & CEO of the Philadelphia CVB

Tue 2/18 at 10 a.m. – Navigating the Impact on Associations from New Executive Orders

Hear a detailed analysis of President Trump’s executive orders and their potential implications for associations. Learn how these directives may influence your organization’s strategic priorities, member services, and advocacy efforts. Get actionable insights and strategies to help association leaders navigate this evolving regulatory environment effectively. More info/register (free for ASAE members only).

Host: ASAE

Speakers:

Julia E. Judish, Special Counsel, Pillsbury Winthrop Shaw Pittman LLP
Craig J. Saperstein, Partner, Pillsbury Winthrop Shaw Pittman LLP
Wendy-Jo Toyama, MBA, FASAE, CAE (moderator), CEO, American Epilepsy Society

Tue 2/18 at 12 p.m. – Membership Growth: Eight Proven Techniques to Attract and Retain Members

Members are leaving or retiring and new members are not joining because they fail to see value, or are time deprived. Discover eight proven techniques to attract and retain members in this actionable webinar on membership growth. Learn strategies to boost engagement, increase member loyalty, and drive long-term success for your organization. More info/register.

Host: Zzeem Consulting

Tue 2/18 at 12 p.m. – CRVM February 2025 Crunch and Munch

Host: ASAE Component Relations and Volunteer Management Council

Wed 2/19 at from 9 to 11:30 a.m. CST – How Skills and Credentials Intersect with Regulation and Policy (Chicago, IL)

Hear about he increased focus on the economic value credentials provide, the relationship between economic value, outcomes data, and evolving workforce policies, and how evolving competency-based credentialing models will be at the foreground to support funding decisions to fill job vacancies. Location: Chicago IL. More info/register.

Host: Certification Network Group

Speakers:

Dale Cyr, MBA, CAE, CEO, Inteleos
Larry Lynch, CAE, FASAE, Sr. Vice President, Health Safety & Regulatory Services, National Restaurant Association
Roy Swift, PhD, Executive Director, Workcred
Amanda Winters, Program Director, Postsecondary Education, National Governor’s Association
Christine D. Niero, PhD (moderator), Vice President, Professional Testing, Inc.

Wed 2/19 at 11 a.m. – Confex Events: Why This Show Format Is Changing the Game

Confex events are a unique combination of conference, exhibition and, in some cases, hosted buyer meeting programs in one event. Learn why 19% of organizers either plan to run or are interested in running confex events. Listen to case studies from confex organizers. Hear what they’re doing differently and get actionable insights to use for your show. Discover how confex events will evolve and what that means for traditional event formats. More info/register.

Host: Grip

Speakers:

Marco Giberti, Founder and CEO, Vesuvio Ventures
Sophie Holt, Event Strategy Consultant and Former Managing Director, Explori
Jessica Natinsky, SVP of Group Strategy, Hyve Group

Wed 2/19 at 12 p.m. – How to Increase Member Engagement with Easy-to-Plan & Cost-Effective Online Meetups that Build Community

Hear how to create meaningful, community-driven experiences that build connections and keep members coming back. Learn what makes an online meetup different from a webinar, five secret ingredients for engaging meetups that foster collaboration, how to build community and peer connections, and budget-friendly strategies. 1 CAE credit. More info/register.

Host: GrowthZone

Speaker: online meeting expert Leona D. Scott

Wed 2/19 at 12 p.m. – Spotting Financial Risks in Nonprofits: A Guide to Red Flags and Best Practices

learn how to identify red flags in nonprofit financial management, including financial statements, audits, and policies, that may indicate underlying risks. By exploring scenarios, attendees will gain the skills to proactively address financial concerns, ensure compliance, and promote organizational sustainability. More info/register.

Host: Your Part-Time Controller

Wed 2/19 at 1 p.m. – Navigating 2025: Trends Transforming Events and Hospitality

Hear about the transformative trends that will shape the event and hospitality landscape in 2025, including the importance of field marketing events to drive business growth, how unique venues are becoming the go-to choices for unforgettable experiences, the power of AI to unlock personalization and the full potential of your event, how accessibility technologies are empowering planners to create more inclusive events, and the focus on data privacy across hospitality to ensure compliance. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Kevin Carr, Vice President Sales, Hospitality Cloud, Cvent

Wed 2/19 at 2 p.m. – Developing Learner Personas with Member Insights

Learn how VPPPA transformed their approach to member feedback—shifting from traditional surveys to conversational engagement. Discover how VPPPA uncovered what members truly want in events and professional development while building deeper member profiles and personalizing experiences. More info/register.

Host: PropFuel

Wed 2/19 at 2:30 p.m. – Key Tips for Negotiating Attrition

Hear tips for proactively negotiating guestroom, food & beverage and meeting space attrition damages, and actionable strategies to minimize financial risks and maximize flexibility. More info/register.

Host: Heather Reid, founder, Planner Protect

Wed 2/19 from 3:30 to 5:20 p.m. CST – Toast to Tech with AWTC (Chicago, IL)

This session combines wine tasting with an engaging exploration of the latest technology trends shaping associations. Participants will sip curated wine flights, with each wine representing a major trend (e.g., AI, automation, innovation). The relaxed atmosphere fosters open dialogue, collaboration, and creativity around how these trends can impact association operations, member engagement, and events. Location: Chicago IL. More info/register.

Host: Association Women Technology Champions

Thu 2/20 at 10 a.m. – Planning a Successful Website Redesign from RFP to Launch

Is a website redesign in your future? Learn how to get started, budget for a redesign, get the best results, design your RFP, and choose the best partner. More info/register.

Host: Results Direct

Speakers: Laura Graham, Sr. Solutions Consultant, and Cecilia Satovich, Executive VP, Results Direct

Thu 2/20 at 12 p.m. – Building Trust Through Ethics: Best Practices for Association Professionals

Ethical behavior is crucial for building trust and the foundation of relationships with members, donors, volunteers and other stakeholders in associations. Learn about ethical standards and decision-making frameworks, the codes of ethics and their impact on associations, and how these codes serve as essential guidelines for maintaining integrity, transparency, and accountability. More info/register.

Host: Association Xchange

Speaker: Shawna Strickland, PhD, CAE, Associate Executive Director, Programs, American Epilepsy Society

Thu 2/20 at 12:30 p.m. – Future-Proof Your Continuing Education Program: Maximize Member Engagement and Revenue Growth

Hear about the trends shaping the future of continuing education and member engagement, best practices for designing and streamlining CE programs that boost retention and deliver ongoing value to learners, and strategies for using data-driven insights to enhance learner engagement and track progress. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Speakers: Evan Burton, Head of Growth, and Emily Leary, VP of Customer Success, BenchPrep

Thu 2/20 at 1 p.m. – AI Tools To Level Up Your Membership Marketing

Learn about powerful AI tools designed for modern marketing challenges, automation techniques to streamline marketing workflows and increase efficiency, strategies to enhance personalization and engagement across platforms, AI-driven solutions to optimize advertising performance and ROI, and actionable techniques to elevate communications and connect with diverse audiences. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Eric McDonald, CEO at Rasa.IO

Thu 2/20 at 1 p.m. – Where Should IT Report?

Learn about the importance of the visibility of IT within an association, positioning IT as a strategic partner to the C-suite, and how IT is impacted by and can in turn influence organizational culture. 1 CAE credit. More info/register.

Host: Fonteva

Speakers:

Dave Coriale, CAE, President, DelCor Technology Solutions
Reggie Henry, CAE, Chief Information and Performance Excellence Officer, ASAE

Thu 2/20 at 1 p.m. – The Impact of Delayed Retirement on Your Association’s Bottom-Line

The conundrum between employee’s retirement savings, the need for financial benefits and the ever-growing costs of healthcare impact associations whether you’re retaining a productive workforce or one that simply can’t retire. Hear about the current benefits employees are looking for from their employers, how to exceed their expectations and needs, the effect of retirement benefits on retaining and attracting staff, the impact of managing an aging workforce and climbing healthcare costs, which financial benefits can help you meet your employees’ expectations and better prepare them to retire timely while reducing healthcare costs, how you can get a customized projection of your employee’s retirement readiness, and balancing financial goals and spending on benefits. 1 CAE credit. More info/register.

Host: ASAE

Speaker: Shelly Howard-Horwitz, AIF, CPFA, Managing Director of World Investment Advisors

Thu 2/20 at 2 p.m. – Future of Association Boards Community Dialogue

More info/register.

Host: Jeff De Cagna, Executive Advisor, Foresight First

Thu 2/20 at 4 p.m. – Transform Your Sponsorship Strategy: Data-Driven Ideas to Boost Non-Dues Revenue

Learn how to harness data insights to develop new and compelling sponsorship opportunities that resonate with both your audience and potential sponsors. Discover the essential metrics and KPIs to track the success of your sponsorship initiatives, ensuring you can demonstrate clear ROI and impact. Master techniques for using data-driven narratives to effectively convince sponsors of the value and benefits of investing in your innovative sponsorship ideas. More info/register.

Host: ASAE Reston Loudoun Swap

Speakers:

Barbara J. Armentrout, Founder and Key Principal, BJA Solutions for Associations
Joe Colangelo, Co-Founder and CEO, Bear Analytics
Vinnu Deshetty, Event ROI Coach

Fri 2/21 at 1 p.m. – Creating Learner-Centric eLearning: Design Strategies That Drive Real Results

Host: Blue Sky eLearn

Speakers: Jordan Baker, M.Ed., Learning Solutions Advisor, and Dr. Kristen Wall, MA EdD, Director of Learning & Development, Blue Sky eLearn

Fri 2/21 at 2 p.m. – Why Your Data Matters & What You Can Do With It

Host: Higher Logic

Speakers:

Christin Berry, CAE, VP, Business Analytics & Data Services, ASAE: The Center for Association Leadership
David Jovel, Sales Engineering Director, Higher Logic

Fri 2/21 at 3 p.m. – Nonprofit Consultants Collaborative Monthly Networking Meeting

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

Tue 2/25 at 11 a.m. – Deep Dive: 2025 Membership Performance Benchmark Report

Host: ASI

Tue 2/25 at 11 a.m. – Identity-Driven Leadership: Harnessing Self-Identity for Effective Influence

Host: UST Education

Speaker: Austin Campbell, Leadership Doctor

Tue 2/25 at 12 p.m. – Black Women in Association Tech. How Did They Do It?

Host: Association Women Technology Champions

Speakers:

Chantal Almonord, CAE, Chief Information & Engagement Officer, ISPOR
Monica Pemberton, Vice President and CIO, American Council on Education

Wed 2/26 from 9 a.m. to 4 p.m. – Marketing Technology Demo Day

Host: ASAE

Participants: Alley Interactive, Blend Interactive, Aplusify, Higher Logic, HubSpot, Rasa.io, Clowder by ASI, Kitaboo by BookIt Digital

Wed 2/26 at 12 p.m. – AWTC Meet & Greet

Connect with new faces in the association tech community! Join us for a 30-minute welcome event to forge fresh connections and discover our vibrant slack community. More info/register.

Host: Association Women Technology Champions

Wed 2/26 at 12 p.m. – Planning Your Best Yet Corporate Retreat

Host: Braintrust Professional Institute

Speakers: Dwayne Rutherford, Corporate Event Planner, and Randall Craig, Hall of Fame Business Speaker and Retreat Facilitator

Wed 2/26 at 1 p.m. – Unlock the Power of Marketing AI

Host: UST Education

Speaker: Erica Salm Rench, MBA, CMO at Sidecar

Wed 2/26 from 3:30 to 5 p.m. – Chapter & Component Relations: Challenges Are Opportunities (Arlington VA)

Host: Rogue Tulips Consulting

Thu 2/27 from 11 a.m. to 1 p.m. – How to Design a Product Portfolio

Host: James Young, founder, Product Community

Thu 2/27 from 3 to 6 p.m. – 2025 AWTC Awards Ceremony & Reception (Washington DC)

Join us to celebrate AWTC’s Awards winners with a pre-social and post-networking event recognizing women in association technology. Location: Washington DC. More info/register.

Host: Association Women Technology Champions

Public domain painting, Niagara by Frederic Edwin Church, 1857 via Wikimedia Commons

Amazon, AssociationBrainFood.com, and Association Academy links allow me to earn a royalty and/or complimentary registration from any resulting leads or sales. Thank you!

You never grow old at the table

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Share this:

Snacks

You never grow old at the table

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Share this:

You never grow old at the table

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Share this:

You never grow old at the table

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Share this:

Snacks

You never grow old at the table

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Share this:

Snacks

You never grow old at the table

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Share this:

You never grow old at the table

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Share this:

Snacks

You never grow old at the table

If you’d like to subscribe to Association Brain Food, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.

Share this: