Association Brain Food

Association Brain Food: 5.10.24

The weekly list of free educational events and resources for the association community…

Association Brain Food won’t be in your inbox next Friday (May 17) because I’m hiking in northern Utah next week. You might see the next edition, if I can get it all together in two days, on Friday, May 24.

Magazine awards. Are you proud of your association publication? Enter it in the CMI Content Marketing Awards by May 19. Presented by the Content Marketing Institute, they’re the “largest and longest-running international content marketing awards program recognizing the best in strategy, content creation, and visual & audio storytelling.”

Association rituals. TopClass LMS dives into an unexpected topic: rituals. They explain why rituals matter, what’s happened because we’ve lost so many communal rituals, and how associations can introduce rituals that encourage learning, engagement, and belonging.

Workplace challenges. This excellent member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce: burnout, work-life balance, client demands, questioning the value of credentials, diversity, and evolving workforce roles. They describe how associations can address these issues while meeting the changing needs of professionals.

Engagement. It’s not just you. Amanda Kaiser says engaging members, attendees, writers, speakers, and volunteers is harder these days because everyone feels pressed for time. She advises appealing to your members’ emotions and making their decision to engage easier.

In-person events. The best line of the week is from Ken Holsinger of Freeman: “If you can do it on zoom, don’t do it in the room.” Julius Solaris of Boldpush shared Ken’s message and suggested improvements for in-person events.

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations, including personalized communication, simplified joining and renewing procedures, onboarding experiences, online communities, and online career centers.

Content marketing. At Managing Editor, Paul Chaney explains why you need an editorial calendar for content marketing, what to put in it, and how to create and maintain an effective one.

Hybrid work. Business school dean Michael Arena did the research slog for you by recapping dozens of studies on the effectiveness and future of hybrid work.

Off-topic

Best off-topic line I read all week: “Who gives a fuck what college kids think?” (Shalom Auslander, Persuasion)

The 20 “new Ivies”—glad my alma mater made this list. (Emma Whitford, Forbes)

Another good one: “Those who fail to learn from history are doomed to repeat it. Those who do learn from history are doomed to watch others repeat it.” (Konstantin Kisin)

What if you dug a hole all the way to the other side of the Earth? Would you end up in China like we thought when we were kids? (Antipodes Map)

You never grow old at the table

I needed a tailgate-friendly meal on Sunday so I’d have leftovers for Tuesday night’s Foo Fighters show—which was FANTASTIC. Bratwursts! First, sauté red cabbage with bacon, onion, and garlic until it’s wilted. Put the bratwurst on top. Pour half a can of beer over it, cover and simmer until the sausages are done, then brown them in a separate pan. Serve the sausages on pretzel rolls with Muenster cheese, spicy mustard, and a sauté of green and red bell pepper, poblano pepper, and red and yellow onion. Cabbage goes on the side or on the sausage.

An old standby, blackened flounder with cheesy grits. My blackened spice mix includes smoked paprika, oregano, onion powder, garlic powder, ground ancho chile, cayenne, black pepper, and salt. On the side, roasted broccoli with red onion and garlic powder—buying garlic powder from a spice shop is definitely worth it.

Another favorite is creamy swordfish piccata. I love having this sauce take over the plate and invade the brown rice and roasted broccoli.

If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 5/10 at 4 p.m.* – Networking Discussion: What Has Your Organization Done to Prepare for Crisis or Disaster?

May is Disaster Preparedness Month. What has your organization done to prepare? Do you have challenges to share with colleagues who may be able to help you solve problems? Are you well-versed in disaster planning or have you experienced a crisis at work that you can share with others? Join your association and nonprofit colleagues for an open discussion about disaster preparedness. More info/register.

Host: Fridays@4

Facilitator: Shelly Trent, Fridays@4 president

*All events are online at Eastern Daylight Time unless otherwise noted.

Mon 5/13 at 8 a.m. – Learning the Language of Associations (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Mariel Solomon, Associate Director, Practice Portal, The American Speech-Language-Hearing Association

Mon 5/13 at 12 p.m. – Membership Mondays: Build Your Membership Meet-Up at the Upcoming MMC +T

For anyone that is going to the Marketing, Membership, Communications, +Technology Conference on May 30-31, 2024, come discuss and plan your membership meet- up agenda. We will be looking through the sessions available and discussing what people are interested in. More info/register (ASAE members only).

Host: ASAE Membership Professionals Advisory Council

Tue 5/14 at 10 a.m. – The Global Impacts of the 2024 US Election

Hear about the potential impact of the U.S. election on trade agreements and international relations; geopolitical implications of the possible election results on various regions around the world, including the EU, Asia Pacific, Latin America, and the Middle East; and actionable strategies to navigate the global landscape before and after the 2024 U.S. election. More info/register.

Host: FiscalNote

Speakers:

Lucas Machado, global policy analyst, FiscalNote Professional Services
Antonio Martinez, head of the Americas and Global Economics research practice, FrontierView, a FiscalNote company
Rachel Oswald, foreign policy reporter, CQ Roll Call
Thomas Adlam (moderator), senior manager of client engagements, global, FiscalNote

Tue 5/14 at 12 p.m. – Tech Tuesdays: The Makings of a Large Language Model

Generative AI has propelled Large Language Models (LLMs) into the mainstream spotlight. Yet, the question remains: How do you effectively train one for your organization? Learn about the essential elements behind crafting a powerful LLM. Gain actionable insights and strategies to kickstart your organization’s LLM journey. More info/register (ASAE members only).

Host: ASAE Technology Professionals Advisory Council

Speakers: Reggie Henry of ASAE, Dave Coriale of Delcor, and Thomas Altman of Tasio

Tue 5/14 at 12 p.m. – LGBTQIA2+ 2024 Community Call

This event is a space where you can openly share and discuss topics that are current and significant to the LGBTQIA2+ association community. Whether you have burning questions, pressing issues, or insightful experiences to share, this judgment-free zone welcomes your valuable contributions. Let’s come together to support, learn from each other, and build a stronger, more inclusive community. More info/register (ASAE members only)

Host: ASAE LGBTQ Association Executives and Supporters

Tue 5/14 at 1 p.m. – Productivity Tool Shootout

You’re probably in some kind of spreadsheet Hades, where your processes have slowed down and the data has become unruly—a common business challenge. You want to drive efficiency and automation with productivity tools, but which productivity tool is right for you? Experience a thorough comparison between SmartSheet, SmartSuite, and Airtable. More info/register.

Host: ClearTone Consulting

Tue 5/14 at 1 p.m. – No Attendee Left Behind: Making Events Accessible to All

Did you know one out of four event attendees is likely to have a disability? Events that aren’t designed with attendees that have disabilities in mind can exclude a large part of your audience and erode ROI. Everyone should have access to high-quality events, regardless of their abilities. Hear an overview of key accessibility trends, best practices on disability etiquette, and tips, tricks, and strategies. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Stephen Cutchins, Product Manager and Accessibility Expert, Cvent

Wed 5/15 at 11 a.m. – How to Do a Finance Assessment & Find Process Improvement

Learn about the signs for needing a finance and accounting team assessment, how to approach the assessment with team members, ideal times to perform the assessment, and steps performed during an assessment. Hear about the types of observations that may come out of an assessment along with recommendations, including new organization charts. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Jared Basco, Senior Manager, and Colleen Smith, Principal, O’Connor Consulting Services

Wed 5/15 at 12 p.m. – AWTC Technology Innovation Award Spotlight with Megan Cottrell

The AWTC Technology Innovation Award honors an individual in an association for their novel use of technology or introduction of innovative technological solutions. This recognition spotlights those who have found inventive applications for technology that substantially impacts internal or external stakeholders and moves their association forward. Join us to learn about the Digital Strategy Project that CREW Network embarked on and how the 2023 Honoree, Megan Cottrell, led her organization through this incredible transformation. More info/register.

Host: Association Women Technology Champions

Wed 5/15 at 12 p.m. – Visualizing Your Data Reality with Dashboards

Staring at excel spreadsheets wondering how you’re supposed to show ROI, LTV, CAC and the rest of the alphabet ratios when asked how things are going with your marketing efforts? The challenge isn’t figuring out what you want to measure—you’ve got that down pat—the trouble is figuring how to build the right reports easily. Walk through a simple framework pairing strategy with application and see how to build sophisticated reports and dashboards connecting your association data to marketing behavioral data effortlessly. More info/register.

Host: HighRoad Solutions

Speakers: Chandler Miller, Sr Digital Advisor, and Aimee Pagano, Director of Programming, HighRoad Solutions

Wed 5/15 at 12 p.m. – The Art of Member Retention: Proven Strategies for Associations

Explore practical strategies to keep members satisfied and loyal. Hear about personalization and why engagement is so critical, navigating member engagement challenges, strategies for engaging and retaining members, and value creation for lasting member retention. More info/register.

Host: NX Unite / Nexus Agency

Speakers:

Jay Daughtry, Client Engagement and Content Creation at Fonteva & Protech
Amanda Lea Kaiser, Member Engagement Speaker and Author at Kaiser Insights LLC
Scott Oser, President at Scott Oser Associates
Isabelle Perreault, Founder and CEO at Differly

Wed 5/15 at 12 p.m. – Virtual Panel: Everyday Ethical Dilemmas for Early Career Association Executives

Per research, middle-level managers report experiencing pressure to compromise ethical standards more than top management. Join a discussion about commonly encountered ethical dilemmas and develop skill in ethical decision-making. More info/register (ASAE members only).

Host: ASAE Ethics Committee and Young Professionals Advisory Committee

Speakers:

Lynette R. Bradley-Baker, PhD, CAE, RPh, Senior Vice President, Chief Engagement Officer, American Association of Colleges of Pharmacy
Naema Mallick, Assistant General Counsel, American College of Obstetricians and Gynecologists
Richard E. Shermanski, Esq., Associate Director, Ethics Adjudication, American Speech-Language-Hearing Association
Cindy Ziegler, Director of Governance and Special Initiatives, APIC – Association for Professionals in Infection Control and Epidemiology
Shawna Strickland (moderator), PhD, CAE, Associate Executive Director, Programs, American Epilepsy Society

Wed 5/15 at 2 p.m. – Putting Wellness on the Agenda

Being stressed isn’t an ideal state for engagement and learning. Learn about simple and powerful relaxation and focus techniques that can be woven easily into meetings and events and how to plan menus for maximum performance. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speakers:

Linda Yoonjin, Lead Content Creator, Brain Education TV
Loren Edelstein (moderator), Vice President, Content Director, Northstar Meetings Group

Thu 5/16 at 12 p.m. – Actualizing Your Authentic Self vs. Executive Presence

Maneuvering the balance between bringing your true self vs. cultivating executive presence in today’s competitive landscape is crucial for personal and career success. Join us to unlock your full potential and thrive authentically as we explore the deeper meanings and offer practical strategies to navigate and integrate both aspects effectively. More info/register.

Hosts: ElevateHER: Advancing Women in Leadership and Innovation, a collaboration by Black Association Executives, Association Latinos, and Achieve More, LLC: Consult. Plan. Train.

Thu 5/16 at 12 p.m. – NoVa Association Senior Execs Roundtable (Alexandria VA)

Join a discussion on committees and governance. Bring your top-of-mind questions, or just your insights and business cards, to this off-the-record exchange with association peers. Location: Alexandria VA. More info/register.

Host: NoVa Association Senior Executives

Speaker: Richard Yep, CAE, FASAE, founder of Ocean Vista Advisors

Thu 5/16 at 12 p.m. – Finance for Associations Masterclass: Telling Your Story Through Numbers

Are your financial statements valuable management tools or are they just a list of numbers? How well do your financial statements represent the story of your association? Get tips and best practices to ensure your financial statements are highly useful and informative. More info/register.

Host: Zzeem

Thu 5/16 at 12 p.m. – Member ROI Group

The live discussions will be predominately in CAE education domains related to member ROI on the first and third Thursdays of the month with some exceptions. 1 CAE credit. More info/register.

Host: Ed Rigsbee

Thu 5/16 at 1 p.m. – How to Maximize Learner Engagement in Continuing Education and Professional Development

Learn about the cognitive, emotional, and behavioral dimensions of learner engagement and techniques to foster engagement along all three dimensions before, during, and after learners interact with your professional development programs. Get ideas for activities and approaches to foster engagement as you promote your offerings; as you design, develop, and deliver them; and as you work to support ongoing learning and retain those individuals as customers. 1 CAE credit. More info/register.

Host: Tagoras / Leading Learning

Speakers:

Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
Thomas Melum, senior customer success manager at BenchPrep

Thu 5/16 at 1 p.m. – Implementing AI Tools for Marketers & Advertisers

Learn about intuitive, powerful AI tools designed specifically for the unique challenges of marketing & advertising, including search optimization, email, content generation, dynamic imaging, and audio editing. These tools are crafted to enhance your effectiveness in marketing, advertising, and communications across diverse members and markets. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO, Rasa.io

Thu 5/16 at 1 p.m. – Back to the Future: The Status of 2024 Event Industry Trends

Take a look back at the event industry trends we anticipated late last year and reflect on how they’re shaping up so far in 2024. Delve into the trends and insights identified by Gartner in its inaugural Magic Quadrant for Event Technology Platforms. Explore conscious conferencing, micro-events, the impact of AI, and the changing landscape around event data and technology—including smart name badges. Discover how these trends are reshaping the events industry and what they mean for the rest of the year and the future of event success. More info/register.

Host: Bizzabo

Thu 5/16 at 2 p.m. – Using AI in Advocacy: The Dos and Don’ts

Learn how AI can streamline your daily advocacy tasks and create more impactful campaigns, the potential pitfalls in using AI and how to avoid them, and real-life applications of AI in advocacy without losing the personal touch. More info/register.

Host: VoterVoice / FiscalNote

Speakers:

Mark Ames, Chief Advocacy Officer, American Industrial Hygiene Association
Anne Madison, SVP, Global Strategic Communications and Marketing, Cruise Lines International Association
Brian Rubenstein, President, Rubenstein Impact Group
Adam Campbell (moderator), Senior Support Specialist, FiscalNote

Thu 5/16 at 4 p.m. – Increasing Sponsorship Revenue During Uncertain Times

Your association has made major shifts over the last few years. From live in-person events to virtual and now back to in-person. Yet, you know turning back the clock and setting up your sponsorships the way you previously did is no longer viable. Hear how to specifically improve your sponsorship results and approach your sponsors to re-imagine your sponsorship program. Learn about the three sponsorship levels (hint: they are not gold, silver, and bronze) and how to move to the next level. You’ll be surprised at how quickly a few changes can help raise additional revenue. More info/register.

Host: Reston Loudoun Swap

Speaker: Lewis Flax, Flax Associates

Fri 5/17 at 11 a.m. – 10 Must Try Tactics to Unleash Email’s Power in Relationship Marketing

Learn tactics to win the hearts, minds and wallets of your customers by putting more “relationship” in your marketing with email. Hear about instant new tests to try, pitfalls to avoid that most marketers are messing up, and new ideas you haven’t heard anywhere else. More info/register.

Host: GURU Media Hub

Speakers:

Michele Fitzpatrick, VP of Global Strategic Services, Marigold
Jay Schwedelson, Founder of SubjectLine.com/GURU Media Hub

Fri 5/17 at 1 p.m. – Talk with CAEs

An online space for CAE candidates to ask questions about the CAE (e.g., exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) and current CAEs to share their knowledge and experience with the exam. More info/register.

Facilitators:

Aaron Grau, CAE, President, Global Association Partners
DeeJay Hastings, CAE, Executive Consultant, LEWIS, LLC

Fri 5/17 at 3 p.m. – The Informal Consultants Networking Extravaganza

This monthly networking meeting is by consultants, for consultants. Feel free to suggest topics or questions for discussion. This meeting is self-organized by the consultant community, not an official ASAE event (meaning an event organized by ASAE staff). More info.

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

Fri 5/17 at 4 p.m. – Online Communities Series: Part 1 – General Online Community Management for Associations and Why It’s Different from For-Profit Online Community Management

More info/register.

Host: Fridays@4

Speaker: Catherine Hackney, online community consultant specializing in association member communities

Mon 5/20 at 8 a.m. – Being Present: In Person Opportunities to Learn and Lead (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Kevin Tuuaga, Vice President of Education, LeadingAge California

Tue 5/21 at 9 a.m. – Future-Focused Strategies for Association Leaders: Engage Your Membership for Sustainable Impact

Explore current trends impacting associations and strategies like DEI and inclusive leadership that can be leveraged to boost member engagement and the sustainability of your association. 1 CAE credit. More info/register.

Host: The Diversity Movement

Speakers:

David S. Cade, Chief Executive Officer, American Health Law Association
Kerry B. Hoggard, CAE, CDE, Vice President of Membership, American Health Law Association
Courtney H. Knoll, Board President, North Carolina Association of CPAs
Maunda G. Land, MBA, CMP, CAE, Senior Consultant, Conscious Inclusion, ASAE: The Center for Association Leadership
Jamie Ousterout, CDE, Chief Experience Officer, The Diversity Movement

Tue 5/21 at 12 p.m. – Unmasking the Bologna of AI for Associations: Discovering Real Opportunities Beyond Generative AI

While developing and manipulating content through AI is great, in today’s climate, it’s critical that AI has a direct impact on revenue and growth. Learn about the association AI trends you need to be aware of and how your association measures up; how AI is delivering on its revenue potential and is the future of member acquisition, engagement, and retention.; and lessons learned from years of experience with AI of what’s working and what’s bologna. More info/register.

Host: Community Brands

Speakers: Jason Daiger, Andrew Huling, Matt Rist and Tirrah Switzer

Tue 5/21 at 12 p.m. – Intro to AI Webinar for Associations and Nonprofits

Learn what Generative AI and Large Language Models are, how they work and how an actual AI expert uses these tools in real-world scenarios. See generative AI in action and take away the knowledge and confidence to responsibly implement AI in your workflows. More info/register.

Host: Sidecar

Speaker: Thomas Altman, Co-Founder, Tasio

Tue 5/21 at 12 p.m. – CRVM May Crunch and Munch

Join an interactive discussion about the tech tools you’re using to support and empower your association’s volunteers. Crunch and Munch is a chance to come together once a month with peers for a casual conversation on hot topics relevant to the component relations and volunteer management community. Come prepared to share your successes, challenges and ideas. More info/register (ASAE members only).

Host: ASAE Component Relations and Volunteer Management Council

Tue 5/21 at 1 p.m. – Behind the Scenes with ASAE Demo Days

Launching a new digital initiative shouldn’t be a puzzle to solve on your own. Get a look at the secrets behind ASAE’s smash hit, Demo Days—their most successful digital initiative yet and learn how to replicate their success. More info/register.

Host: Matchbox

Speaker: Reggie Henry of ASAE

Tue 5/21 at 1 p.m. – Integrated Campaigning: Quantifying Impact and Demonstrating ROI

Multichannel campaigns. Data-driven strategy. Boosting your ROI. If any (or all) of those sound daunting, have no fear—the answers to all your questions are here. Join this interactive “Ask Me Anything” to help boost your public affairs campaigns. More info/register.

Host: Quorum

Speakers: communications experts Chris Golden, Kesi Lumumba, Bryce Ballard, and Khadija Butt from Rational 360

Wed 5/22 from 9 a.m. to 2:40 p.m. – Community Platforms Demo Day

Hear presentations from a limited number of industry partners that offer online community platforms. Community experts will be showcasing platforms and sharing their knowledge. More info/register.

Host: ASAE

Presenters: CommUnity by Personify, Next Gen Peer Groups, Clowder, Breezio, Higher Logic Thrive, and Forj

Wed 5/22 from 11 a.m. to 1 p.m. – Destination Experience Summit 2024

Join an engaging and enlightening two-hour journey into the world of innovation, sustainability, diversity, and inclusion within the meetings and events industry. Learn how trends are shaping destination selection. Hear about a socially conscious alternative to event and destination boycotts, navigating security at a high-stakes event, how intentional meetings start with the destination, and how it’s crunch time for destination sustainability. 2 CMP credits. More info/register.

Host: Skift Meetings

Wed 5/22 at 11 a.m. – Unlocking the Secrets to LinkedIn: 3 Insider Strategies for Maximizing Growth and Engagement

LinkedIn is a very powerful platform for attracting inbound leads. But most companies and individuals don’t use it well. Learn how to avoid the top mistakes make on LinkedIn. Hear about three insider strategies to turn LinkedIn in to a lead-generating machine: posts that attract your ideal audience, newsletters that increase your reach and improve engagement, content loops that build your email lists. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jon Rivers, COO, Marketeery

Wed 5/22 at 1 p.m. – How the Competitive Landscape has Changed for Associations and What to Do About It

Learn why competition for sponsorships has increased for associations, the value sponsors and members find in alternatives to associations, the advantages associations should be capitalizing on and promoting, and how associations can successfully navigate these challenges. 1 CAE credit. More info/register.

Host: Fonteva

Speakers:

Mary Augsburger, Chief Executive Officer, Ohio State Bar Association
Mary Byers, CAE, CSP, Author of Race for Relevance: 5 Radical Changes for Associations
Tina DeNeen, EdD, Associate Executive Director, American Association of Collegiate Registrars and Admissions Officers
Bruce Rosenthal, Corporate Partnership & Sponsorship Consultant, Bruce Rosenthal Associates, LLC

Wed 5/22 at 2 p.m. – FBO Monthly Virtual Meet Up

An opportunity to share pressing problems you’re facing and gather input from your peers. More info/register (ASAE members only).

Host: ASAE Finance, Business Operations & HR Professionals Community

Wed 5/22 at 2 p.m. – No Attendee Left Behind: Making Events Accessible to All

Host: MeetingsNet

Speaker: Stephen Cutchins, Product Manager and Accessibility Expert, Cvent

Wed 5/22 at 3 p.m. – Using Your Data to Move Away From One-Size Fits All Renewal Campaigns (Navigating the Member Journey Part 5)

Limited resources, set budgets and competing priorities can make it difficult to go outside your comfort zone and try something new during renewal season. But the keys to better retention results are in the data you already have. Learn how to use your data to segment members during renewal season by demographics, behavior, tenure, type, and engagement; find out how each of your member segments interacts with you and what they value most; and uncover your biggest retention gaps so you can focus your efforts on what will move the needle most. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers:

Chris Gloede, Chief Consultant, Ricochet
Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Thu 5/23 at 11 a.m. – Turning Point. The Future of The Event Industry

Reggie is an industry giant, having managed Cvent for the past 25 years through a dot-com bubble, mortgage crisis, and pandemic. Blackstone recently acquired Cvent for $4.6B. No event technology company has been able to achieve what Cvent has. More info/register.

Host: Julius Solaris, founder, Boldpush

Guest: Reggie Aggarwal, CEO and founder, Cvent

Thu 5/23 at 12 p.m. – Association Health Insurance 101: What Are the REAL Options for Association Staff and Members in 2024?

This webinar is not just about providing information, but about empowering you with practical tips and solutions. By the end of this session, you will feel confident in your ability to make informed decisions about health coverage for your employees and members. Explore a wide range of health coverage options available today for individuals/families and employees as part of an employer-sponsored solution, including major medical plans, Medicare, groups, ICHRA, and supplemental and voluntary health benefits like dental, vision, and hospitalization. Look at the status of some of the recent changes announced by HHS, DOL, and IRS that impact Association Health Plans, Short-Term coverage, and even how the American Rescue Plan (COVID relief) continues to impact health coverage options with ACA subsidies and the unwinding of Medicaid. More info/register.

Host: LIG Solutions

Wed 5/29 at 12 p.m. – Elevating Excellence: Chapter Benchmarking for Organizational Growth

If your association is looking to boost chapter performance, optimize operations, and elevate membership engagement, consider the power of benchmarking. Hear how AGC launched a chapter self-assessment and benchmarking program to enhance the performance and success of their 89 chapters. Learn about the role of benchmarking for chapters, some self-assessment techniques to identify strengths and areas of improvement, how to leverage benchmarking data to set goals and strategies, and identify benchmarking and assessment tools for chapters. 1 CAE credit. More info/register.

Host: AXC / Association Xchange

Speaker: Christi Beatty, Vice President of Chapter Services & Member Engagement at the Associated General Contractors of America (AGC)

Thu 5/30 at 12 p.m. – 5 Ways to Boost Email Responses from Sponsorship Decision Makers

Learn how to stand out in crowded inboxes with five actionable tips that nonprofit organizations can use to help improve email response rates from sponsorship decision makers. Discover proven strategies to both craft compelling emails and encourage engagement. More info/register.

Host/speaker: Lori Zoss Kraska, MBA, CFRE, founder/CEO, Growth Owl

Fri 5/31 at 4 p.m. – Open Discussion/Best Practices Sharing: Dealing with Disruptive or Disengaged Board Members

Come prepared to share your stories about disruptive or disengaged board members and how your organization handled the situation. More info/register.

Host: Fridays@4

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.

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Association Brain Food: 5.3.24

The weekly list of free educational events and resources for the association community…

Workforce development. If you want to attract Gen Z to your association and industry, TopClass LMS suggests hosting a career exploration website and offering introductory education and credentialing programs. They share association examples of both for your inspiration.

Online education. Fíonta explains why it’s time to invest in online learning and microcredentialing programs. They also offer advice on differentiating your online education programs from the growing competition.

AMS data security. Aptify describes how association management software (AMS) should support your cybersecurity efforts and protect member data. Their guide suggests technical criteria to consider when researching AMS vendors and putting together an RFP, plus a reminder about good security practices.

Association boards. Ten years ago, Jeff De Cagna introduced a radical idea to the association community. He advised association boards to adopt a new and essential responsibility: the duty of foresight. At Naylor’s Association Adviser, he recalls the genesis of this idea (remember Blackberries?) and why its adoption was (and is still) necessary.

SEO. Last week, I featured a post about the ranch-style SEO strategy by Bernard Huang at Clearscope. Ranch-style SEO focuses on granular (not general), targeted and thoughtful pieces of content—my specialty, by the way. In his follow-up post, Bernard explains how to implement ranch-style SEO.

Education revenue. D2L suggests four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. They also include tactics throughout the guide for improving the attractiveness and effectiveness of your online learning programs and portfolio.

“Greater good” value proposition. Here’s one to mull over. Sherry Budziak at .orgSource shares snippets of a conversation between Garth Jordan of AAHA and Sharon Rice of .org Source about shifting an association’s purpose and value from member self-interest to greater societal good—especially important in a time of declining trust in traditional institutions.

You never grow old at the table

Get your hands on tilefish if it’s caught in your area. Substantial and tasty, although the bones are a bitch to pull out. We enjoyed this recipe for pan-seared tilefish with mushrooms. I omitted the potatoes but went way heavy on the mushrooms, onion and asparagus. Cook them all at once in one pan, there’s no need for the recipe’s fussiness. I also added garlic, herbes de Provence and fennel pollen.

One of our standbys when yellowfin tuna is in our weekly seafood share: pan-seared tuna with avocado, soy, ginger and lime. Skip the sugar in the recipe. On the side, the ubiquitous roasted broccoli with red onion and garlic powder—making it again tonight.

On Sunday, I made a big batch of pork Milanese for unexpected dinner guests, plus had some left over for tailgating sandwiches at the Canes successful playoff game 5. On the side, roasted sweet potatoes and butternut squash with red onion, smoked paprika, cayenne and garlic powder. Plus, a sauté of chard and radish greens with red bell pepper, red onion, garlic, dried cranberries and ham broth.

If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 5/3 at 10 a.m. – Association Revenue Generation (Coffee with Innovators: Association Design Circle)

We are association people who welcome diverse perspectives and all experience levels. We meet on the first Friday of each month. Each session will have a featured facilitator and new theme. We share ideas through connection. The vibe of the circle is thoughtful, casual, and kind. More info/register.

Host: Product Community

Guest facilitator: Sean Soth, Chair of the Professionals for Association Revenue and Executive Vice President Strategy and Partnerships, Society for Clinical Research Sites

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 5/3 at 1 p.m. – Talk with CAEs

Facilitators:

Aaron Grau, CAE, President, Global Association Partners
DeeJay Hastings, CAE, Executive Consultant, LEWIS, LLC

Fri 5/3 at 1 p.m. – Co-Creating Community Agreements: Fostering Collaborative Accountability

Top-down approaches, like ground rules, often lead to disengagement and hinder innovation by overlooking valuable group insights. Learn actionable skills to develop dynamic community agreements. Through collectively establishing norms and values, community agreements promote equity, address power dynamics, foster inclusivity, and harness collective wisdom. More info/register.

Host: Event Garde

Fri 5/3 at 4 p.m. – Conscious Leadership

The people in our organization can be the hardest part or the best part of our jobs, depending on the leadership and communication style we bring into our organizations. Our chosen leadership and communication style can also have a direct correlation to our health and personal well-being. Conscious leaders are shifting from unconscious attitudes, behaviors and reactions to conscious attitudes, behaviors and reactions. We can break old patterns and build new ones. Learn techniques and practices that will support you in making the shift to a new way of leading and living. More info/register.

Host: Fridays@4

Speaker: Tara E. Bishop, CAE, Deputy Chief Executive for the National Council of University Research Administrators

Mon 5/6 at 8 a.m. – The Leadership Journey of Khanh Vu (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Khánh Vũ, CEO, Society of Asian Scientists & Engineers

Tue 5/7 at 12 p.m. – PowerBI: Basics to Advanced (Data Analytics Network)

Hear tips for getting started with PowerBI and making the most of your data. Watch advanced visualization demos. 1 CAE credit. More info/register.

Host: Data Analytics Network

Speakers: Evan Reid with ASHA and Christin Berry with ASAE

Tue 5/7 at 1 p.m. – Bust Those Silos! How Your Digital Storytelling Can Foster Internal Cooperation

One of the major challenges for communicators and marketers in organizations is internal silos. Learn how to position digital communications as a means to address organizational frustrations, use the lens of digital storytelling to address and correct internal challenges, and leverage digital storytelling for operational success. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Michael Hoffman, Co-Founder and CEO, Gather Voices

Tue 5/7 at 2 p.m. – What is AI Good for Anyway: Meeting Planner Edition

Learn about specific applications of Generative AI in the meetings space, using AI to improve event outcomes, managing AI and data privacy concerns, and steps to take to protect privacy and proprietary data. More info/register.

Host: Smart Meetings

Speakers:

Alexa Berube, co-founder, Reposite
Nick Borelli, instructor, PCMA Event Leadership Institute, and marketing director, Zenus Inc.
Amy Kramer, Innovation Leader, Maritz

Wed 5/8 from 9 a.m. to 12 p.m. – Revenue Driving Learning Strategies: How to Engage and Maintain Candidates and Members with the Right Learning Programs (Chicago IL)

Hear how organizations are effectively cultivating revenue-generating lifelong learning ecosystems and resources. Learn about integrating a comprehensive learning framework into your revenue strategies and various learning tools and techniques to support candidate and membership goals. Location: Chicago IL More info/register.

Host: Certification Network Group

Speakers:

Jessica Dangles, Executive Director at the Certification Board of Infection Control & Epidemiology
Katie Hoenicke, Senior VP of Product Management at CompTIA
Kathy Kelly, Chief Assessment Officer at Inteleos
Ashish Rangnekar, CEO and Co-Founder of BenchPrep
Jake Schoch (moderator), Enterprise Account Executive at BenchPrep

Wed 5/8 at 11 a.m. – Real + Artificial Intelligence = Success: How to Collaborate Effectively in an Increasingly Automated World

Generative AI is here to stay—and it is already changing the way we all work–but how you choose to use it can make all the difference in the world. Learn how best to take advantage of recent advances in generative AI by thoughtfully applying such tools to help solve real world problems and advance your organization’s mission and vision. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Tobin Conley, CAE, CIP, Director, Research and Learning/Senior Strategic Consultant, DelCor Technology Solutions

Wed 5/8 at 12 p.m. – Beyond the Focus Group: Research Tools From Old School to New Tech

Learn how to measure what’s working, what isn’t, and tailor your internal communications (IC) activities accordingly. Hear how to connect IC to the practice of audience research. Find out about significant shifts and changes in research over the past 20 years; contemporary research tools, including their use for PR & IC; how different platforms can be used to convey findings effectively; and how to adapt internal communications to your workforce. More info/register.

Host: L-12 Services Corp.

Speakers:

Jessica Broome, Founder, Southpaw Insights
Lizabeth Wesely-Casella, Founder & CEO, L-12 Services Corp.

Wed 5/8 at 1 p.m. – The Art of Hotel Negotiations

Understand what parts of pricing are negotiable and non-negotiable. Learn how to secure the best deals for your events. From room service to maid service, discover strategies to align hotel services with your event’s needs for an optimal guest experience. Learn crucial questions to identify and avoid surprise fees, and protect your budget and streamline your negotiation process. Hear how to effectively collaborate with hotel sales teams, even if they’re industry newcomers, and ensure your negotiation process remains smooth and successful. 1 CMP credit. More info/register.

Host: Prevue Meetings

Speakers:

Victoria Batten, Regional Director of Sales & Marketing, North America, Langham Hospitality Group
Jaclyn Bernstein, President & Partner, Empire Force Events
Anne Gorman, Vice President, Sales & Marketing, streamlinevents

Wed 5/8 at 2 p.m. – 2024 CQ Election Watch: US Senate Campaigns

Get insights about what to watch in the Senate race this year, key players, and how to prepare. More info/register.

Host: CQ

Speakers: CQ and Roll Call reporters Daniela Altimari and Mary Ellen McIntire

Thu 5/9 at 11 a.m. – Masterclass in Event Marketing: Transform Your Strategy with the 9-Point AI System for Content and Lead Generation

Delve into the power of AI-driven strategies to attract and engage your target audience effectively and learn to craft compelling content that enhances attendee and exhibitor acquisition. Get hands-on with tools that automate and optimize marketing efforts, from dynamic email campaigns to sophisticated retargeting strategies. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Bill McGlade, President, Community Leaders Institute & epIQ Creative Group

Thu 5/9 at 12 p.m. – Tips to Prepare for ‘Out Of Office’

Are you thinking, “It’s too much work to take a vacation!” The relaxation and memories a vacation brings can be overshadowed by your workload today and when you return. Learn how to prepare yourself and your team for your time away and ensure an easy transition when you return. More info/register.

Host: Achurch Consulting

Speaker: Maria A. Negron Kneib, Esq., legal advisor, Achurch Consulting

Thu 5/9 at 1 p.m. – How to Guide Your Association Through Major IT Change

Whether you’re migrating to a new AMS, switching MSPs, or rolling out a new fleet of laptops, major IT changes require more than a methodical technical implementation to be successful. Learn the human side of implementing new technology. Find out how to create IT champions within your organization, minimize disruption and maximize adoption. Hear about real examples of successful project plans for associations. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Heinan Landa, Founder & CEO, Optimal Networks

Thu 5/9 at 1 p.m. – Overcoming Committee Challenges with Governance Technology

Hear about traditional committee management challenges and pitfalls. Learn how governance technology can be used to empower committees to make their crucial contributions to an association’s overall governance with ease. 1 CAE credit. More info/register.

Host: ASAE

Speakers:

Jordan Castel, Association Governance Consultant at OnBoard
Kevin Karas, Board Governance Manager of the Yoga Alliance

Fri 5/10 at 4 p.m. – Networking Discussion: What Has Your Organization Done to Prepare for Crisis or Disaster?

Host: Fridays@4

Facilitator: Shelly Trent, Fridays@4 president

Wed 5/15 at 11 a.m. – How to Do a Finance Assessment & Find Process Improvement

Host: UST Education

Speakers: Jared Basco, Senior Manager, and Colleen Smith, Principal, O’Connor Consulting Services

Wed 5/15 at 12 p.m. – AWTC Technology Innovation Award Spotlight with Megan Cottrell

Host: Association Women Technology Champions

Wed 5/15 at 12 p.m. – Visualizing Your Data Reality with Dashboards

Host: HighRoad Solutions

Speakers: Chandler Miller, Sr Digital Advisor, and Aimee Pagano, Director of Programming, HighRoad Solutions

Wed 5/15 at 12 p.m. – The Art of Member Retention: Proven Strategies for Associations

Host: NX Unite / Nexus Agency

Speakers:

Jay Daughtry, Client Engagement and Content Creation at Fonteva & Protech
Amanda Lea Kaiser, Member Engagement Speaker and Author at Kaiser Insights LLC
Scott Oser, President at Scott Oser Associates
Isabelle Perreault, Founder and CEO at Differly

Thu 5/16 at 12 p.m. – Member ROI Group

The live discussions will be predominately in CAE education domains related to member ROI on the first and third Thursdays of the month with some exceptions. 1 CAE credit. More info/register.

Host: Ed Rigsbee

Thu 5/16 at 1 p.m. – How to Maximize Learner Engagement in Continuing Education and Professional Development

Host: Tagoras / Leading Learning

Speakers:

Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
Thomas Melum, senior customer success manager at BenchPrep

Thu 5/16 at 1 p.m. – Implementing AI Tools for Marketers & Advertisers

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO, Rasa.io

Fri 5/17 at 3 p.m. – The Informal Consultants Networking Extravaganza

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.

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Association Brain Food: 4.26.24

The weekly list of free educational events and resources for the association community…

Volunteers. As we come to the end of National Volunteer Week, take a few moments to explore ways volunteers can enhance your association’s online education programs. TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts.

Association trends. The outlook for associations, as described in Marketing General Inc.’s 2024 Association Economic Outlook Report, is optimistic. But a few data points trouble me. Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. Hmm, hopefully they’re good at sunsetting. Also, virtual events are off the agenda. I can’t help thinking associations are missing the online opportunity to extend their reach and be more inclusive.

Gen Z. This one’s a gut punch. Freya India explains how her generation is nostalgic for “a time we never knew.” She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? No. We had each other.” I feel bad for kids and young adults who never played outside unsupervised, socialized without distraction, entertained themselves or, as one commenter says, been “completely present.”

Belonging. Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. They learned a sense of belonging is essential for retaining members. Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests.

AI and events. eShow describes AI’s impact on events and the challenges for AI adoption. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

SEO. Google’s been at it again. Forget what you’ve learned about SEO. Bernard Huang at Clearscope explains why ranch-style SEO—publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages.

Engagement scoring. Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model. She offers advice on getting a team together to develop and regularly review the model, and what to cover during team meetings.

Content marketing. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Many of these are on my regular reading/listening list too.

You never grow old at the table

I found another quick and easy recipe for fish: Jamaican jerk striped bass. For a side, I took the blog’s recommendation and made their Jamaican slaw. I added red bell pepper, jalapeño and mandarin orange to the slaw for more oomph. Because Jim’s not a fan, I only used a teaspoon of mustard for the dressing and supplemented it with pineapple and lime juice.

An old standby for a quick dinner is my fish with spiced breadcrumbs recipe. The trinity of sweet bell pepper, onion and garlic makes the crumbs sing. This time, for striped mullet, I used orange bell pepper, poblano and jalapeño alongside onion and garlic.

If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 4/26 at 4 p.m.* – Financial Policies and Governance

1 CAE credit. More info/register.

Host: Fridays@4

Speaker: Jon Bassford, MBA, CAE, Founder and CEO of Lateral Solutions

*All events are online at Eastern Daylight Time unless otherwise noted.

Mon 4/29 at 8 a.m. – The Art of Saying Yes (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Kristen Truong, Vice President, Public Affairs, of Association of Schools Advancing Health Professions

Mon 4/29 at 1 p.m. – The Future of (C)TV is Now

In the past year, premium CTV platforms have seen a staggering number of new developments and tools that evolved the channel into the performance marketing powerhouse it always promised to be—while still making it easier than ever for brands of all sizes to get in on the action. Hear about the latest advances in CTV and the possibilities they open. From CTV’s positive halo effect on other ad channels in your marketing mix, to how brands can easily and affordably launch campaigns and produce creative at scale, find out everything you need to know to supercharge your performance marketing strategies and improve your outcomes. More info/register.

Host: American Marketing Association

Speaker: Tori Cipollone, Senior Platform Experience Manager, MNTN

Tue 4/30 at 11 a.m. – 3 Types of Content Every Association Needs to Grow Membership

Learn how to take your existing content and use it to generate new membership leads. Find out what conversion content is and how you can use it to address objections to joining. Hear about the key criteria for creating content that retains members. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Leona Dalavai Scott, President, JEP Marketing Communications LLC

Tue 4/30 at 11 a.m. – Crisis Management: Transform Threats into Triumphs with AI (Social Media & AI Bootcamp Series 2024)

Learn how to detect potential crises early across 30+ social and digital channels with AI-powered alerts; respond up to 3x faster by discovering the source, scope, severity, and sentiment of the crisis; and boost productivity and improve operational efficiency with AI-powered setup, OOTB dashboards and up to 80% faster report creation. More info/register.

Host: American Marketing Association

Speaker: Kunwar Singh, Product Marketing Manager, Sprinklr

Tue 4/30 at 2 p.m. – Benchmarks for Success

Dive into Higher Logic’s most recent association email, community, and member experience survey data benchmarks. Hear about ideas for improving email deliverability, open, click, and unsubscribe rates; ways to engage your community, consumers, contributors, and creators; and insights from our annual member experience survey, which asks association members what they value most from their associations—and what makes them consider leaving. See how your association’s performance compares to your peers, and get ideas for measuring your own data and improving your email, community, and member engagement strategies. 1 CAE credit. More info/register.

Host: Higher Logic

Speakers: Kelly Whelan, Content Marketing Manager, and Sarah Spinosa, Sr. Product Marketing Manager, Higher Logic

Wed 5/1 at 12 p.m. – Leveraging Companies’ Corporate Social Responsibility Funds for Sponsorships

Learn how associations can leverage companies’ corporate social responsibility (CSR) funds and resources. Discover effective strategies for accessing and maximizing these resources to drive meaningful social impact within your association’s community. 1 CAE credit. More info/register.

Host: Association Insights in Old Town (AIOT)

Speakers: Lori Zoss Kraska of Growth Owl, LLC and Bruce Rosenthal of Bruce Rosenthal Associates, LLC

Wed 5/1 at 2 p.m. – Freeman 2024 Exhibitor Trends Report: Event Excellence by Design

Learn what attendees and exhibitors really want from events, what activities and activations really motivate them, and explore new ways to refresh and deliver on your event’s core value proposition. Look at key data insights, discuss what they mean, and explore what to do about them. 1 CMP credit. More info/register.

Host: MeetingsNet

Speaker: Ken Holsinger, Senior Vice President, Strategy, Freeman

Thu 5/2 at 12 p.m. – Member ROI Group

The live discussions will be predominately in CAE education domains related to member ROI on the first and third Thursdays of the month with some exceptions. 1 CAE credit. More info/register.

Host: Ed Rigsbee

Thu 5/2 at 2 p.m. – The CIO Hour’s 3rd Anniversary Celebration: A Look Back and Forward

For the past three years, we’ve enjoyed exploring a variety of tech topics with our incredible panelists and participants to help boost your IT-IQ. Join us for this celebratory edition to revisit key discussions, hear predictions for 2027’s technological landscape, gain insightful perspectives from industry veterans about the evolving role of tech in associations, and ask your questions. More info/register.

Host: 501Works

Speakers:

Barbara J. Armentrout, CAE, Founder & Key Principal, BJA Solutions for Associations
Villy Savino, CSM, CSPO, Vice President, Technology Transformation, CoreNet Global

Thu 5/2 at 2 p.m. – What AI Means for Meeting Planners

AI is a game-changing technology—but how can it change your game in particular? Hear forward-thinking event professionals share their experiences with AI, how it’s helping them now and what their hopes are for the future. Learn how to incorporate AI into your workflow, which tools planners are using, and how planners are getting viable, time-saving results from these tools. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speakers:

Brandt Krueger, senior production manager, EideCom
Sarah Merrick, event technology strategist, consultant
Adam Parry, cofounder, Event Tech Live and Event Industry News
Michael J. Shapiro (moderator), executive editor, Northstar Meetings Group

Fri 5/3 at 10 a.m. – Association Revenue Generation (Coffee with Innovators: Association Design Circle)

Host: Product Community

Guest facilitator: Sean Soth, Chair of the Professionals for Association Revenue and Executive Vice President Strategy and Partnerships, Society for Clinical Research Sites

Fri 5/3 at 1 p.m. – Talk with CAEs

Facilitators:

Aaron Grau, CAE, President, Global Association Partners
DeeJay Hastings, CAE, Executive Consultant, LEWIS, LLC

Fri 5/3 at 1 p.m. – Co-Creating Community Agreements: Fostering Collaborative Accountability

Host: Event Garde

Fri 5/3 at 4 p.m. – Conscious Leadership

Host: Fridays@4

Speaker: Tara E. Bishop, CAE, Deputy Chief Executive for the National Council of University Research Administrators

Tue 5/7 at 12 p.m. – PowerBI: Basics to Advanced (Data Analytics Network)

Participate in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Tue 5/7 at 1 p.m. – Bust Those Silos! How Your Digital Storytelling Can Foster Internal Cooperation

Host: UST Education

Speaker: Michael Hoffman, Co-Founder and CEO, Gather Voices

Wed 5/8 at 11 a.m. – Real + Artificial Intelligence = Success: How to Collaborate Effectively in an Increasingly Automated World

Description coming soon. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Tobin Conley, CAE, CIP, Director, Research and Learning/Senior Strategic Consultant, DelCor Technology Solutions

Wed 5/8 at 12 p.m. – Beyond the Focus Group: Research Tools From Old School to New Tech

Host: L-12 Services Corp.

Speakers:

Jessica Broome, Founder, Southpaw Insights
Lizabeth Wesely-Casella, Founder & CEO, L-12 Services Corp.

Thu 5/9 at 11 a.m. – Masterclass in Event Marketing: Transform Your Strategy with the 9-Point AI System for Content and Lead Generation

Host: UST Education

Speaker: Bill McGlade, President, Community Leaders Institute & epIQ Creative Group

Thu 5/9 at 12 p.m. – Tips to Prepare for ‘Out Of Office’

Host: Achurch Consulting

Speaker: Maria A. Negron Kneib, Esq., legal advisor, Achurch Consulting

Thu 5/9 at 1 p.m. – How to Guide Your Association Through Major IT Change

Host: UST Education

Speaker: Heinan Landa, Founder & CEO, Optimal Networks

Creative Commons licensed photo by Gennady Zakharin via Unsplash

Amazon and AssociationBrainFood.com links allow me to earn a royalty on any sales or leads that result from clicking. Thank you!

Association Brain Food: 4.19.24

The weekly list of free educational events and resources for the association community…

Chapter relations gathering. I loved it when local membership directors got together at our state association meetings. They got to talk shop, kvetch and catch up with people who really got them and what they did for a living. If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10.

Education + mentoring. Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. TopClass LMS explains how it works and shares examples of associations doing this now.

Decline of trust. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. Hopefully, people still believe mission-driven associations are trustworthy. Joanna Pineda of Matrix Group International recaps a discussion she had with two association execs about shoring up trust.

AI for associations. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

Consultant/founder wisdom. Dean West shares lessons from his 25 years of leading Association Laboratory. His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. Congratulations, Dean!

Co-mentors. James Young of Product Community describes a twist on mentoring. He suggests finding a co-mentor—“a co-pilot, friendly partner or work colleague looking to grow” in a “thinking partnership to support and extend each other’s professional development.” By supporting these pairings, associations can foster a learning culture and community.

Membership mobile app. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. A mobile app is a tangible reminder of membership value. And, unlike social media channels, your association controls the app.

Quick hits

Got opinions about panels? Take the 2024 Panels Report Research Survey conducted by Kristin Arnold.

Don’t be a data hoarder. | Wes Trochlil, Effective Database Management

Web design requirements checklist: 10 must-haves for websites. | Andy Crestodina, Orbit Media

101 ways to make and maintain friendships: real examples from life and listeners. | Madeleine Dore

You never grow old at the table

“Better than a Mexican restaurant,” my husband said. My picky sister-in-law loved it too. Yup, this beef enchilada casserole is a keeper. I added poblano to the recipe and used flour tortillas.

Much of the credit goes to the recipe creator’s homemade red enchilada sauce. I used dried ancho chiles for the sauce, water instead of broth, and added the optional cinnamon and cocoa powder but forgot about the chipotle. I also made her homemade taco seasoning for the casserole—the yield was exactly the amount needed.

Martha is pretty dependable. I made her tasty sautéed black sea bass with capers and herb butter sauce, adding shallot and choosing parsley and dill for the herb mix. On the side, roasted broccoli with red onion and garlic powder. No, we never get sick of broccoli.

Friday is always a good night for fish and grits, this time blackened striped mullet with cheesy grits. My blackened spice mix includes smoked paprika, oregano, onion powder, garlic powder, ground ancho chile, cayenne, black pepper and salt.

If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face

Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. Whether you are producing educational events online once a week, once a month, or holding multiple day virtual conferences, you will walk away with tips and ideas to make your job easier and “wow” your audience as well as your presenters. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. 0.75 CAE credit. More info/register.

Host: Blue Sky eLearn

Speakers: Ronnie Dudek, Director of Streaming & Production Services, and Jodi Ray, Client Success Manager, Blue Sky eLearn

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 4/19 at 1 p.m. – Club Cafecito con Association Latinos: Building Comunidad

Club Cafecito is an opportunity to gain knowledge and expand your network. Filled with light and meaningful conversations that build community. Join us for engaging discussions, insightful workshops, and inspiring guest speakers, all infused with the warmth and passion of Latino culture. More info/register.

Host: Association Latinos

Fri 4/19 at 3 p.m. – The Informal Consultants Networking Extravaganza

Organizer: Cecila Sepp, CAE, founder, Rogue Tulips Consulting

Fri 4/19 at 4 p.m. – Networking Discussion: Best Practices for Diversifying Revenue

Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. More info/register.

Host: Fridays@4

Mon 4/22 at 8 a.m. – The First Virtual Conference: Big Wins and Lessons (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Gail Kulp, CAE, Executive Director, Sea Tow Foundation

Tue 4/23 at 11 a.m. – Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members

Are you looking to re-energize your community and boost dues revenue? The secret might lie with those who have already been part of your journey—your lapsed members. Gain a deeper understanding of lapsed members. Learn innovative communication tactics and effective win-back methods to transform these former members into active, engaged participants once again. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Dave Will, Co-Founder and CEO, PropFuel

Tue 4/23 at 11 a.m. – AI-Powered Employee Advocacy: Elevating Your Brand Through the Voice of Your Employees (Social Media & AI Bootcamp Series 2024)

Learn how employee advocacy can play a critical role in building brand authenticity and therefore drive real business impact. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Find out what are some of the best practices on employee advocacy (building personalization of voice, gamification, etc.). More info/register.

Host: American Marketing Association

Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr

Tue 4/23 at 12 p.m. – Ignite Event Success: Technology Is the Game-Changer for Enhanced Attendee Experiences and Value

Get a deep dive into the comprehensive findings of the 2024 Event Planners Study, a study of 500+ professionals who are planning events for corporations, government organizations, nonprofits, and associations. Hear about trends in event planners’ outlooks, priorities, and challenges; how event planners are using technology to improve key aspects of event management; what strategies event planners are using to market events and improve the event experience; and how to use the information in this study to take your events to the next level. More info/register.

Host: Community Brands

Speakers: Jason Daiger, Vice President of Product & Client Services, Events, and Tirrah Switzer, Senior Director of Product Marketing, Community Brands

Tue 4/23 at 1 p.m. – 5 Ways to Engage Your Board Members into a Sponsorship Strategy

Learn strategies to foster board buy in as well participation in your organization’s sponsorship strategy. More info/register.

Host/Speaker: Lori Zoss Kraska, MBA, CFRE, founder and CEO, Growth Owl

Tue 4/23 at 2 p.m. – Associations and Nonprofits: Incorporating the Latest Web Design Trends

Learn about the importance of web design for associations and nonprofits; key considerations for association and nonprofit websites; current trends in association and nonprofit web design, such as mobile-first design, responsive design, and user experience (UX) design; and tips on how to create an effective association or nonprofit website. More info/register.

Host: DC-Metro Association-Nonprofit Tech Network

Wed 4/24 from 9 a.m. to 3:30 p.m. – Association Management System (AMS) Demo Days

Join us for the just-in-time virtual Association Management System (AMS) Demo Days featuring presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE

Participants: Glue Up, Naylor Association Solutions, Nimble AMS by Community Brands, Protech, MemberClicks Professional by Personify, MemberSuite, Aplusify and YourMembership AMS

Wed 4/24 at 11 a.m. – The Rule of 5 Not 50 When Starting a Corporate Sponsorship Outreach Strategy

Whether you’re new to corporate sponsorship or looking to enhance your existing strategy, this session is tailored to equip you with the essential tools and knowledge to thrive in today’s competitive landscape. More info/register.

Host: Sabrina Walker Hernandez, MPA, president and CEO, Supporting World Hope

Speaker: Lori Zoss Kraska, MBA, CFRE, founder and CEO, Growth Owl

Wed 4/24 at 12 p.m. – Are You the Master of Your Domain? Ensuring Domain Integrity Through Data Hygiene

Your domain reputation follows you everywhere, almost like a credit score. With industry giants like Google and Yahoo! now enforcing stricter parameters on bulk email senders, it’s not enough to set up DKIM and DMARC authentication. You need to demonstrate you’re taking steps to monitor and resolve data hygiene related issues by intentionally cleaning up old and unengaged contacts or risk harming your brand reputation. Get a solid plan of attack to help your team get into spring-cleaning mode. More info/register.

Host: HighRoad Solutions

Speaker: Maneesha Manges, CXO, HighRoad Solutions

Wed 4/24 at 12 p.m. – Ethics and AI: The Good, the Bad, and the Ugly

AI helps unblock writer’s block, provides ideas for taglines and themes, and generally makes life easier for association executives. But as much positivity as AI brings to associations, questions—especially around ethics—remain unanswered. No association executive wants to publish biased information, be the subject of a lawsuit for privacy violations, or be accused of plagiarism. Hear about the Public Relations Society of America’s framework for decision-makers hoping to employ AI effectively and ethically. 1 CAE credit. More info/register.

Host: Association xChange (AXC)

Speaker: James Hoeft, APR, Public Relations Society of America’s Ethics Committee member

Wed 4/24 at 12 p.m. – CRVM Book Club: Soft Skills for a Big Impact

Join a discussion of Soft Skills for a Big Impact by Renu Shorey. We’ll talk about rising above self-limiting beliefs and taking advantage of opportunities. Read the book (or an online review) and join us with a cup of coffee and your opinions on the concepts in the book. More info/register (ASAE members only).

Host: ASAE Component Relations and Volunteer Management (CRVM) Advisory Council

Facilitators: Vanita Murray and Rachel Grimes

Wed 4/24 at 1 p.m. – 5 Secrets to Newsletter Success: Elevating Membership Engagement

Redefine the impact of your email newsletters. Explore 15 key strategies that illuminate the path to newsletter excellence. From leveraging cutting-edge technologies to minimize your internal workload, to crafting personalized, engaging content that resonates on an individual level, we’ll cover the full spectrum of tactics that can transform your newsletter into a powerful tool for member engagement. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO, Rasa.io

Wed 4/24 at 1 p.m. – Destination and Site Selection: Set Priorities–Take No Shortcuts

With staffing shortages at destinations and venues and among planners—and cities and spaces booked solidly from postponed and new meetings—there is pressure to rush the selection process to ensure the dates, spaces and conditions we need. But what is left unasked at the start can lead to chaos in the contracting and planning processes. Explore questions concerning safety, security, staffing, accommodation and alignment of organizational principles at destinations and venues, and about brand, ownership and management of meetings and events. Learn techniques to dig deeper when little information is provided or readily available. Develop greater confidence to ask what they may think is obvious but is often overlooked. More info/register.

Host: Meetings Today

Speaker: Joan Eisenstodt, Principal, Eisenstodt Associates, LLC

Wed 4/24 at 2 p.m. – Finance and Business Operations (FBO) Monthly Virtual Meetup

Discuss what is keeping you up at night. More info/register (ASAE members only).

Host: ASAE Finance and Business Operations Professionals Community

Thu 4/25 from 9 a.m. to 4 p.m. – Association Management System (AMS) Demo Days

Host: ASAE

Participants: NetForum by Community Brands, Fonteva, Altai Systems, Mem360 AMS Built on Oracle NetSuite, GrowthZone, iMIS by ASI, Aptify by Community Brands, MemberClicks Trade by Personify, and Impexium

Thu 4/25 at 9 a.m. – ACTIVATE: The Marketing Event for Event Marketers

No fluff. Just practical advice from experts which you can apply to your own marketing efforts. No talk is longer than 10 minutes. It’s innovative ideas from thought leaders in the event industry to help you cut through the noise and get the marketing results you want. More info/register.

Host: Gleanin

Thu 4/25 at 11 a.m. – Security Spotlight: Unlocking the Mystery of PCI Compliance

The Payment Card Industry Data Security Standard (PCI DSS) governs card security for all merchants. Failure to be in compliance can be extremely costly both financially and reputationally. Learn about version 4.0 of this standard and how it applies to those accepting cards. Hear tips and techniques for reducing scope of applicability through contracting out card collection and storage. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Jenni Glaze, COO; Rick Ricker, SVP Enterprise Solutions; and Wade Tetsuka, CPA, President, US Transactions Corporation

Thu 4/25 at 11 a.m. – The State of the Event Industry

Hear the results of unpublished research on the state of the event industry, including short-term behavior, budget allocation, sponsorship, registrations, content repurposing, spending patterns, and technology spend. 1 CMP credit. More info/register.

Host: Boldpush

Speakers:

Ken Holsinger, SVP Strategy, Freeman Company
Julius Solaris, Founder, Boldpush

Thu 4/25 at 12 p.m. – Bring the Noise! Modernizing Discussion-Based Learning

Learn how a wave of forward-thinking business professors is using AI to invigorate their classrooms with engaged discourse and diverse student voices. These professors assign their students to meet in online breakout groups as homework, engaging in AI-moderated small-group discussions. They then use insights from these sessions to lead more engaging and effective classroom discussions. More info/register.

Host: American Marketing Association

Speakers:

Kelly Goldsmith, Professor of Marketing at Vanderbilt University
Adam Kleinbaum, Professor at the Tuck School of Business at Dartmouth
Steven Walters (moderator), award-winning podcaster and Co-Founder of Breakout Learning

Thu 4/25 at 1 p.m. – Ready to Redesign? 7 Signs Your Website is Ready for a Makeover

Learn about the 7 signs saying your website needs a makeover. Find out what to focus on to ensure your website is enhancing your user experience, staying on trend, and optimizing your SEO. We’ll go into depth on optimization, responsive design, look and feel, navigation, content management system (CMS), calls to action (CTA), and search engine optimization (SEO). 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Chris Bonney, Director of Client Relationships, Yoko Consulting
Ray van Hilst, Director of Client Results, Yoko Consulting

Thu 4/25 at 1 p.m. – Tips for Learning and Leveraging AI

Hear insights into the utilization of AI tools across both professional and personal contexts. Find out how to learn and leverage AI to benefit your own lives as well as your organizations. More info/register.

Host: BenchPrep

Speakers: Mukesh Pitroda, Sr. Director of Product Management, and Ujjwal Gupta, CPO & Co-Founder, BenchPrep

Thu 4/25 at 2 p.m. – Using Your Data to Uncover Non-Dues Revenue Streams (Navigating the Member Journey Part 4)

Learn how associations can find non-dues revenue opportunities by uncovering new audiences for your events, publications and learning courses (hint – these could be non-members); repackaging, repurposing and remarketing existing content to different members; and developing new products that members and non-members want. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers:

Teri Carden, Creator, Non Dues-a-Palooza
Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Thu 4/25 at 2 p.m. – Increase Your Security Score, Go Password-Less

Learn how you can increase your security by leaving passwords in the past. Windows now has options that allow your users to utilize a password-less environment via biometrics and/or company owned security devices. learn more about this password-less option as well as legal requirements in Illinois of which you should be aware. More info/register.

Host: Association Technologies

Thu 4/25 at 3 p.m. – How Associations Can Use SEO to Stay Competitive and Attract New Members

To stay top-of-mind, associations must increase their visibility in a crowded marketplace, which means making sure your educational content is optimized for search engines. But the rules of SEO continue to change rapidly—especially with the introduction of AI-assisted search technologies. Learn why it’s so important to make sure your educational content is optimized for search engines. Find out the most important steps to take with every piece of educational content you offer or publish. Hear real-world examples that demonstrate how these steps dramatically increase the visibility and reach of your content. More info/register.

Host: Omnipress

Speakers:

Melissa Graham, Director of SEO at Rockeclicks
Tracy Grzybowski, Director of Marketing at Omnipress

Fri 4/26 at 4 p.m. – Financial Policies and Governance

1 CAE credit More info/register.

Host: Fridays@4

Speaker: Jon Bassford, MBA, CAE, Founder and CEO of Lateral Solutions

Tue 4/30 at 11 a.m. – 3 Types of Content Every Association Needs to Grow Membership

Host: UST Education

Speaker: Leona Dalavai Scott, President, JEP Marketing Communications LLC

Tue 4/30 at 2 p.m. – Benchmarks for Success

Take a deep dive into benchmarks from Higher Logic’s most recent association email, community, and member experience data. Hear about email deliverability, open, click, and unsubscribe rates and ideas for improving; community size, users, activity, and ways to engage your community consumers, contributors, and creators; and insights from our annual member experience survey, which asks current association members what they value most from their associations – and what makes them consider leaving. See how your association’s performance compares to your peers, and to gain ideas for measuring your own data and improving your email, community, and member engagement strategies. 1 CAE credit. More info/register.

Host: Higher Logic

Speakers: Kelly Whelan, Content Marketing Manager, and Sarah Spinosa, Sr. Product Marketing Manager, Higher Logic

Wed 5/1 at 12 p.m. – Leveraging Companies’ Corporate Social Responsibility Funds for Sponsorships

Host: Association Insights in Old Town (AIOT)

Speakers: Lori Zoss Kraska of Growth Owl, LLC and Bruce Rosenthal of Bruce Rosenthal Associates, LLC

Thu 5/2 at 2 p.m. – The CIO Hour’s 3rd Anniversary Celebration: A Look Back and Forward

Host: 501Works

Fri 5/3 at 1 p.m. – Co-Creating Community Agreements: Fostering Collaborative Accountability

Host: Event Garde

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.

Creative Commons licensed photo by Joshua Gresham via Unsplash

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Association Brain Food: 4.12.24

The weekly list of free educational events and resources for the association community…

I would love to live
Like a river flows,
Carried by the surprise
Of its own unfolding.

– Fluent by John O’Donohue from Conamara Blues

(hat tip to Swiss Miss for sending this poem my way)

Attendee attention. Distraction is an occupational hazard for all of us. Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention.

Gen Z education. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career—and she has the research to back that up. Your professional development programs must adapt to their traits, values and expectations. If you’re wondering where to start, she has some questions for you to consider.

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations.

Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. She explains how to get in front of prospects, make an impression on them and communicate the value of membership.

Staff meetings. When Zoom meetings became a thing, I saw lots of posts describing best practices for online meetings. But if your office is backsliding into bad meeting habits, then you’ll want to share this post from Nir Eyal.

Scholarly events data. Ex Ordo looks at events data through the lens of the research lifecycle. They describe how data can help you better understand your society’s community and promote the value of your events, journals and programs.

Remote/hybrid work. New research from TechSmith reveals that three out of four workers haven’t been trained for the shift to flexible working arrangements. Have you trained your employees for remote/hybrid work? What about your managers?

Sponsorship. Corporate marketing budgets are tighter and sponsors are no longer satisfied with logo displays and podium mentions. Lead Marvels shares advice from sponsorship consultants Bruce Rosenthal and Lori Zoss Kraska on what sponsors now seek in partnership deals. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship.

Quick hits

Why a membership renewal notice is not an invoice. | by Tony Rossell, Marketing General Inc.

Ready to veg a bit? Take a one-minute visit to parks around the world—it reminds me of Window Swap.

Instead of getting mad at home builders, find out what really makes housing so expensive. | by Brian Potter, Construction Physics

Mona Lisa has a twin, a nearly identical painting created at the same time. | by Regina Sienra, My Modern Met

You never grow old at the table

We loved Michael Ruhlman’s flavor-packed braised chicken thighs in a Thai green curry sauce from his cookbook, How to Braise. I served them over brown rice made in the pressure cooker.

Another night, bluefish in a white wine tomato basil sauce. I used pesto from my freezer instead of fresh basil.

Fresh swordfish doesn’t need much help, but I topped my pan-fried steaks with lemon zest, a tiny bit of fresh oregano and thyme, and a sprinkling of fennel pollen. On the side, a green cabbage sauté with ham, chard stems, onion, roasted red bell pepper, sun-dried tomatoes, garlic, and Better Than Bouillon ham broth.

Over the weekend, I made Rick Bayless’ charro (cowboy) pinto beans in the pressure cooker for breakfast burritos with fried egg, salsa verde, greens (if I have them) or avocado and hot sauce.

If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 4/12 at 11 a.m.* – Leadership Excellence: Prioritization and Inspiring Change

Navigating complex projects and organizational change can be daunting for any leader, but women often face unique challenges in gaining buy-in and driving results. Hear how to build and maintain trust on teams, spot potential trouble early, and foster a culture of accountability for project success. Learn proven techniques to gain consensus across diverse stakeholders, implement mechanisms to set strategic priorities, maintain buy-in and project momentum over time, and manage scope creep. More info/register.

Host: Association Women Technology Champions

Speakers:

Edima Elinewinga, Vice President and Chief Technology Officer, Association for Corporate Council
Alex Mouw, CAE, Principal Strategic Advisor, AWS Nonprofits
Anne Ornelas, DES, Senior Manager, Business Systems and Strategic Initiatives, CASSS
Cecilia Sepp, CAE, ACNP, Principal & Founder, Rogue Tulips

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 4/12 at 4 p.m. – Networking Discussion on Financial Practices

Join an open discussion about your financial questions and concerns. We will share best practices and help each other with financial information. More info/register.

Host: Fridays@4

Mon 4/15 at 8 a.m. – Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Amber Worthen, founder, Email Maven

Mon 4/15 at 10:30 p.m. – 14 Conversations Dominating Association Planning

The conversations dominating association planning discussions encompass a range of topics, from reimagining membership models to leveraging emerging technologies, fostering diversity and inclusion, and cultivating a culture of innovation. Explore these critical conversations, gaining the knowledge and insights necessary to navigate the future landscape successfully. More info/register.

Hosts: Answers For Associations and Strategic Membership Solutions

Tue 4/16 at 11 a.m. – Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024)

Learn how social media is transforming customer service. Find out how to drive synergies at scale between social media and social customer service teams, and efficiencies with purpose-built AI. More info/register.

Host: American Marketing Association

Speakers: Sandy de Arango, Lead Solution Specialist, and Aurélien Caye, Solution Specialist Lead, Sprinklr

Tue 4/16 at 12 p.m. – Intro to AI Webinar for Associations and Nonprofits

Understand the basics and importance of generative AI and Large Language Models. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. Learn to create targeted personas in ChatGPT for personalized content and interactions. Learn which settings to adjust for privacy and security, and understand what information is safe to input into AI tools. More info/register.

Host: Sidecar

Speaker: Thomas Altman, Co-Founder, Tasio

Tue 4/16 at 12 p.m. – Recession-Proofing Your Organization

Many leaders are feeling the challenge of steering their ship through recession, inflation, and economic uncertainty. For some, it’s about weathering the storm, and for others, it’s been a question of survival. The question is one of cash: What can you do to preserve it? How do you cut your burn rate, while still investing in critical areas? And when things are very tight, what things can you do, right now, to “find” needed cashflow? Learn about some very different strategies and non-traditional approaches that leaders can use to recession-proof their business—and preserve cash. More info/register.

Host: Braintrust Professional Institute

Speakers: Randall Craig and Ronja Francoeur, Braintrust Professional Institute

Tue 4/16 at 12 p.m. – Chapter Engagement, Structure & Programs (CRVM Crunch & Munch)

Discuss the future of chapters, including how to address smaller unsustainable chapters, keep members engaged within chapters, and what to do for members whose chapters have disbanded. Hear a case study from the American Guild of Organists and discuss the member clusters you’ve considered or formed, such as local roundtables, clubs, or alternative formats, and how you’ve supported and funded them, especially if formal leadership was replaced by a primary contact. More info/register (ASAE members only).

Host: ASAE Component Relations & Volunteer Management Council

Facilitators:

Elizabeth George, CMM, Chief Membership Officer of the American Guild of Organists
Kevin Whorton, President, Whorton Marketing & Research

Tue 4/16 at 1 p.m. – Discover Vendor Showcase Secrets

Hear about the ins and outs of launching and expanding your online vendor showcase, including ASAE’s journey and their successful launch of this new digital initiative. Get answers to common questions associations have about launching a vendor showcase. Learn about planning a vendor showcase and revenue-generating potential. More info/register.

Host: Matchbox

Speaker: Reggie Henry, Chief Information and Performance Excellence Officer, ASAE

Tue 4/16 at 1 p.m. – Leading the Change for Organizational Growth

Learn about strategies and tactics to help you lead the charge towards organizational change. Hear stories from associations breaking through the barriers of change. Learn about a methodology to embrace and lead change effectively. More info/register.

Hosts: Halmyre and PropFuel

Speakers: PropFuel’s Dave Will and Halmyre’s Christine Saunders

Tue 4/16 at 1 p.m. – Pricing in a Post-Pandemic World: Maximizing Revenue

Learn methods for assessing price sensitivity and willingness to pay. Find out how to bolster the case for your current pricing, raise prices strategically, and evaluate non-product-specific pricing approaches like subscriptions or folding education into membership fees. 1 CAE credit. More info/register.

Host: Leading Learning

Speakers: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning

Tue 4/16 at 1 p.m. – Strategic Planning and Fiscal Sustainability for Finance Leaders

Learn whether the tactics, financial communications, and tools your finance department team uses are effective and are enhancing financial reporting, day-to-day accounting and financial messaging, and meeting important fiscal and financial compliance regulations and requirements. Explore ways to enhance visibility, financial communications, accountability, improve management of financial resources, and optimize the impact of financial reporting and messaging. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Michael Gellman, CPA, CGMA, Co-Founder at Sustainability Education 4 Nonprofits
Paul Preziotti, CPA, Partner, Johnson Lambert LLP

Tue 4/16 at 4 p.m. – What Were you Thinking? Ethics in Association Management

In this session we’ll use a series of scenarios to talk about how to recognize an ethical issue, understand how to apply ASAE’s Ethical Decision Making Model in your organization, and work through the ethical issues in the workplace. We’ll also touch on the elements needed to ensure your association fosters ethical decision-making practices. More info/register.

Host: Reston Loudoun Idea Swap

Speaker: Rhea M. Steele, CAE, ODCP, Chief of Staff, School Nutrition Association

Wed 4/17 at 11 a.m. – Tapping into the Youth Market: Why Associations Need to Target Young Adults

Learn how targeting the youth market can benefit your association, and strategies for making your association more appealing to younger adults, including social media, NIL programs, and networking events. Discover how associations can leverage the skills and passions of young adults for career development, volunteer work, and community service programs. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jon Smith, Vice President, Strategic Partnerships, Multiview

Wed 4/17 at 12 p.m. – Membership Mastery: Building a Strong National-Chapter Partnership

Component relations professionals and chapter leaders should be on the same team. So why does it often feel like we’re rowing in opposite directions when it comes to membership goals? Learn how component relations professionals can set their chapter leaders up for success without capsizing the boat. Find out how to challenge association assumptions and rethink orthodoxies about components and membership. Discover how to empower chapter leaders to embrace data-driven strategies and leverage their strengths. 1 CAE credit. More info/register.

Host: Billhighway

Speakers:

Elizabeth Weaver Engel, M.A., CAE, Chief Strategist, Spark Consulting
Peggy Hoffman, President and Executive Director, Mariner Management

Wed 4/17 at 12 p.m. – AI Unleashed: Elevating Association Performance and Engagement

Learn how two associations built and deployed AI to further the member experience. Expand your knowledge of AI within association management and understand how AI can enhance member engagement and drive growth. Discover a practical way to integrate AI into your association’s service model to foster deeper member value and connection. Learn how using AI in a strategic and thoughtful manner can grow your association’s capacity and value for the market you serve. More info/register.

Host: Ewald Consulting

Speakers:

Anna Eaton, marketing specialist, Marine Retailers Association of the Americas
Rick Harris, senior executive, The Association of Proposal Management Professionals

Wed 4/17 at 12 p.m. – Member ROI Group

The live discussions will be predominately in CAE education domains related to member ROI on the first and third Wednesdays of the month with some exceptions. 1 CAE credit. More info/register.

Host: Ed Rigsbee

Wed 4/17 at 1 p.m. – Volunteer Management: Making Applying and Selecting Volunteers a More Transparent Process

Learn how to streamline volunteer management with an easy-to-use, user friendly system; make the application and selection process transparent and fair for all applicants; increase satisfaction of members by providing a more efficient way to get involved; and engage those not selected for a position with increased feedback on their applications. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Justin Burniske, MBA, Principal Consultant, Co-Owner, Meta-Dao

Wed 4/17 at 1 p.m. – Gen Z: What They Want from Associations

Hear how the youngest generation in the workforce will impact membership organizations. Learn about the importance of networking, connections, and learning opportunities for young professionals; how Gen Z views work-life balance differently than preceding generations; the ways Gen Zers want to make contributions and receive feedback; and what the newest generation in the workforce values in employers and from membership. 1 CAE credit. More info/register.

Host: Fonteva

Speakers:

Al Dea, Founder, Edge of Work
Elle Peifer, Marketing Communications Coordinator, National Association of Personal Financial Advisors
Stephen Schwinn, Senior Solutions Advisor, Breezio

Wed 4/17 at 1 p.m. – Build Your Brand with Smarter Video and Why You Can Always Afford It

Take a deep dive into strategic creative development and how to tell the story your audience wants to hear, not the story you want to tell. In real client videos from the healthcare industry, see the power of data-based creative and how data informs campaigns. Learn the five critical elements to video storytelling, what video works best for each platform, and how to get noticed and remembered. More info/register.

Host: American Marketing Association

Speakers:

Lori Long, Founding Principal, Links Creative Alliance
Cherri Ellis, National Creative Strategy Director at Spectrum Reach

Wed 4/17 at 2 p.m. – When to Use Your AMS & When to Go Custom

Walk through the decision-making process to understand the capabilities and limitations of your AMS; the features that should almost always live in your AMS or CRM; how to evaluate whether or not the out of the box forms, rosters, directories, and workflows in your AMS will meet your members’ needs; the different flavors of custom development; how to determine costs and benefits of AMS vs. custom development; and ways to ensure that custom development does not hinder your ability to upgrade your database in the future. Hear about real life examples of AMS configuration and custom development projects, digging into why those decisions were made and why those choices were the best for their needs. More info/register.

Host: Matrix Group International

Speakers:

Rebecca Achurch, Founder, Achurch Consulting
Gayathri Kher, CEO and Co-Founder, fusionSpan
Janna Marks, MatrixMaxx AMS Client Success Manager, Matrix Group International
Joanna Pineda, CEO and Chief Troublemaker, Matrix Group International

Wed 4/17 at 2 p.m. – 2024 CQ Election Watch: US House of Representatives

Learn about the biggest races to watch in the House of Representatives this year. Hear insights from the Hill that will help you better prepare and amplify your strategy for the election year. More info/register.

Host: CQ

Speakers: CQ and Roll Call campaign reporters Daniela Altimari and Mary Ellen McIntire

Wed 4/17 at 2 p.m. – Scaling Event Programs: Navigating Growth with Flat Resources

Hear the latest research on how leaders are restructuring their teams and technology to profitably scale their event programs. Explore the growing role of event Centers of Excellence in executing events more efficiently, and how event technology is leveraged centrally, and among field teams, to meet the growing demand for more events and attendees. 1 CMP credit. More info/register.

Host: MeetingsNet

Speakers: Rachel Andrews, Senior Director, Meetings and Events, and Mike Dietrich, Vice President of Cloud Marketing, Cvent

Wed 4/17 at 3 p.m. – Successful Comms for Change Management

Struggling through organizational change? Did return-to-office feel like herding cats? Learn how to lead your team through times of uncertainty, how internal communication supports organizational change, why it’s essential to start early and ask for feedback, how to use empathy to uncover reasons for resistance, why ambiguity drives chaos and how to give your teams the info they need, what a visual change graph looks like and how to use it, and how to connect these concepts to your culture types. More info/register.

Host: L-12 Services Corp.

Speakers:

Joe Plasterer, Co-Founder, Cirrus Change Readiness
Melinda Starkweather, Founder/Principal, Starkweather Association Services
Lizabeth Wesely-Casella, Founder & CEO, L-12 Services Corp.

Wed 4/17 at 4 p.m. – Midweek Meetup (Columbia MD)

Join us for a casual meet-up of association pros. Bring a question, an idea or simply a curious mind. We’ll connect over a beverage and snack. Location: Columbia MD. More info/register.

Organizer: ASAE Suburban Maryland Network (Columbia Idea Swaps)

Thu 4/18 at 9:30 a.m. – Governance Roundtable – Ask the Attorney (Alexandria VA)

This informal group of mostly Northern Virginia (but all are welcome) association senior executives meets on the third Thursday of each month in Alexandria, VA to learn, discuss, and collaborate about issues keeping us up at night. This month, join a discussion about some of the most common governance questions and pitfalls facing our associations. More info/register.

Host: NoVA Association Senior Executives

Speaker: attorney Andrew Goldman

Thu 4/18 at 10:30 a.m. – Cutting the Filler: The Skinny on Crafting Events Exhibitors Crave

Hear critical insights from Freeman’s latest Exhibitor Trends Report, revealing what exhibitors truly desire for better value and ROI. Gear up for an unfiltered dive into making your events irresistibly valuable. More info/register.

Host: Dahlia El Gazzar

Speaker: Ken Holsinger, SVP of Strategy at Freeman

Thu 4/18 at 11 a.m. – Connecting Art and Innovation: Norman Rockwell Museum’s Digital Transformation

Learn how the iconic Norman Rockwell Museum (NRM) skillfully integrated its heritage with 21st-century technology. Witness firsthand how NRM leveraged user data and engagement to shape a transformative future, offering attendees actionable insights and invaluable lessons from their remarkable journey. Hear about the role of innovation and data-driven marketing automation in the evolution of cultural institutions in the digital era. More info/register.

Host: Fíonta

Speakers:

Rich Bradway, Digital Innovation Officer, Norman Rockwell Museum
Chelsea Booker, Nonprofit Manager, Fíonta
Mike Brown, Lead Strategic Solution Engineer, Salesforce

Thu 4/18 at 1 p.m. – Sow the Seeds of Success: 5 Tips to Create Stand-Out Learning and Practice Products

Learn how to fine-tune learning and practice products to adapt to shifting industry dynamics and learner trends. Explore strategies for effectively catering to a diverse array of learning preferences, needs, and styles. Discover the transformative impact of practice products to drive learner confidence heading into high-stakes credentialing exams. Uncover the pivotal role of selecting the right LMS in bolstering learner success and unlocking new streams of revenue. More info/register.

Host: BenchPrep

Speakers: Kevin Korinek, Sr. Director of Customer Success, and Emily Leary, VP of Professional Services, BenchPrep

Thu 4/18 at 1 p.m. – Beyond the Bounce: Overcoming Email Marketing Challenges for Event Professionals

Grappling with low open rates, underwhelming click-throughs, and the daunting task of staying compliant with Google’s 2024 email updates? Learn how to overcome common email marketing obstacles. Hear proven strategies for ensuring your event emails reach their intended inboxes, boost registration and attendance, and drive meaningful engagement. More info/register.

Host: Bizzabo

Speakers:

Kendra Ellis, Director of Client Strategy, SmartBug
LaShanda Jackson, Global Director of Lifecycle Marketing, Mailchimp
Ghazwan Almoazen, Global Experiential Marketing Demand & Communications Director, DocuSign

Fri 4/19 at 1 p.m. – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face

Host: Blue Sky eLearn

Speakers: Ronnie Dudek, Director of Streaming & Production Services, and Jodi Ray, Client Success Manager, Blue Sky eLearn

Fri 4/19 at 3 p.m. – The Informal Consultants Networking Extravaganza

Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting

Fri 4/19 at 4 p.m. – Networking Discussion: Best Practices for Diversifying Revenue

Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. More info/register.

Host: Fridays@4

Speaker: Jon Bassford, MBA, CAE, Founder and CEO of Lateral Solutions

Tue 4/23 at 11 a.m. – Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members

Host: UST Education

Speaker: Dave Will, Co-Founder and CEO, PropFuel

Tue 4/23 at 1 p.m. – 5 Ways to Engage Your Board Members into a Sponsorship Strategy

Learn strategies to foster board buy in as well participation in your organization’s sponsorship strategy. More info/register.

Host/Speaker: Lori Zoss Kraska, MBA, CFRE, founder and CEO, Growth Owl

Wed 4/24 from 9 a.m. to 3:30 p.m. – Association Management System (AMS) Demo Days

Host: ASAE

Participants: Glue Up, Naylor Association Solutions, Nimble AMS by Community Brands, Protech, MemberClicks Professional by Personify, MemberSuite, Aplusify, and YourMembership AMS

Wed 4/24 at 12 p.m. – Are You the Master of Your Domain? Ensuring Domain Integrity Through Data Hygiene

Host: HighRoad Solutions

Speaker: Maneesha Manges, CXO, HighRoad Solutions

Wed 4/24 at 12 p.m. – Ethics and AI: The Good, the Bad, and the Ugly

Host: Association xChange (AXC)

Speaker: James Hoeft, APR, Public Relations Society of America’s Ethics Committee member

Wed 4/24 at 1 p.m. – 5 Secrets to Newsletter Success: Elevating Membership Engagement

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO, Rasa.io

Thu 4/25 from 9 a.m. to 4 p.m. – Association Management System (AMS) Demo Days

Host: ASAE

Thu 4/25 at 11 a.m. – Security Spotlight: Unlocking the Mystery of PCI Compliance

Host: UST Education

Speakers: Jenni Glaze, COO; Rick Ricker, SVP Enterprise Solutions; and Wade Tetsuka, CPA, President, US Transactions Corporation

Thu 4/25 at 1 p.m. – Ready to Redesign? 7 Signs Your Website is Ready for a Makeover

Learn about the 7 signs saying your website needs a makeover. Find out what to focus on to ensure your website is enhancing your user experience, staying on trend, and optimizing your search engine optimization (SEO). We’ll go into depth on optimization, responsive design, look and feel, navigation, content management system, calls to action, and SEO. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

Chris Bonney, Director of Client Relationships, Yoko Consulting
Ray van Hilst, Director of Client Results, Yoko Consulting

Thu 4/25 at 2 p.m. – Navigating the Member Journey Part 4: Using Your Data to Uncover Non-Dues Revenue Streams

Host: Association Analytics

Speakers:

Teri Carden, Creator, Non Dues-a-Palooza
Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Creative Commons licensed photo by Martin Sanchez via Unsplash

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Association Brain Food: 4.5.24

The weekly list of free educational events and resources for the association community…

Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. They’re looking for a 501(c)(3) organization whose powerful mission could impact more people more deeply if it had marketing and branding help. The Round 1 application process for the 2024 Mighty Big Grant is open through April 30 and takes no more than 5 minutes to complete.

AI vs human interactions. As AI becomes more pervasive in our daily lives, I bet we start valuing human interaction even more. TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them.

2024 membership pains. While reading GrowthZone’s 2024 association survey report, I noted a few common problems. One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Seems like a good place to start.

Lessons from the podcast world. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

Blue ocean strategy. Sherry Budziak of .orgSource says, “Sharks are looking for a meal. To keep them at bay, find a new blue ocean.” She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets.

Gamification at events. EventMobi explains the psychology behind gamification. They describe strategies for applying game mechanics to influence attendee behavior, including incentives and technology that can help you achieve event goals.

Dull new world. In 1970, Alvin Toffler predicted the rise of future shock caused by technology, but the exact opposite happened. Ted Gioia says, “People today aren’t put into shock by all their tech devices. They are numbed and hypnotized.” We’ve become passive receptors with no sense of history, “entirely absorbed by the present moment—to the exclusion of everything else.”

AI and the future of your association. Listen to what Mary Byers says about associations and AI: “You won’t be able to remain relevant professionally without learning how to use it, and your association won’t remain relevant unless you’re teaching your members to do the same.”

But know when to say no. At The Red Hand Files, musician Nick Cave tells a songwriter who’s tempted to rely on AI for lyrics: “ChatGPT is fast-tracking the commodification of the human spirit by mechanizing the imagination.”

Erik Hoel goes on a related rant about murdering the internet with generative AI. AI-generated SEO content is “polluting our culture for your own minor profit. It’s not morally legitimate for the exact same reasons that polluting a river for a competitive edge is not legitimate.” Hear hear!

Quick hits

Top 10 current key copyright issues and pitfalls affecting nonprofits—and for-profits too. | by Linda J. Zirkelbach, George E. Constantine and Andrew L. Steinberg, Venable LLP

Now that we do everything else from home, why don’t we try living in it? | by Shalom Auslander (I’m glad I don’t have to deal with this. If you do, please take notes from the dinner interruption scene.)

R.I.P. the Scottish Enlightenment 1697-2024. | by C.J. Strachan, The Daily Sceptic (It’s scary how censorship is becoming a governmental tool again. What happens when the censoring party leaves power and their opponents use the tool against them? Think ahead, people! Free speech, even the words you hate, is healthier for society.)

Thirteen ways of looking at art. | by William Deresiewicz, Salmagundi

A reading guide for grownups who don’t read: librarians’ secrets for getting into books. | by Constance Grady, Vox

You never grow old at the table

I keep getting free containers of kalamata and other olives when I buy boxes of salad greens. I made a dent in one container with Greek-style red drum. On the side, sautéed broccoli greens (we have a bumper crop) with salami, red bell, red onion, garlic, Turkish seasoning, and ham broth. Damn, that was good.

Another night, black sea bass with spiced breadcrumbs. I didn’t have red bell pepper so I used jalapeno and jarred roasted red bell pepper instead.

While up in Massachusetts, I cooked dinner a few nights for my parents and got takeout (pizza and Italian food) on the others. One night, I sautéed sea scallops. The next night, sole—both in butter/oil and lemon for only a few minutes on each side. Another night, I made cod with the typical treatment: crushed Ritz crackers, lemon zest and melted butter. On the side, roasted asparagus with lemon zest and a Parmesan/Romano/Asiago cheese mix—the leftovers ended up in scrambled eggs. Another night our side was roasted Brussels sprouts, sweet potatoes, red onion, garlic powder and s/p.

If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 4/5 at 4 p.m.* – Mastering Association Finance: Essential Best Practices for Sustainable Success

Learn strategies for expanding revenue beyond traditional sources; principles and techniques for developing and managing budgets that align with organizational goals and priorities; interpreting and analyzing financial statements effectively; designing and implementing financial policies, controls, and workflows to safeguard assets, prevent fraud, and promote operational efficiency; and tools and techniques for projecting financial performance, identifying trends, and scenario planning. 1 CAE credit. More info/register.

Host: Fridays@4

Speaker: Jon Bassford, MBA, CAE, Founder and CEO of Lateral Solutions

*All events are online at Eastern Daylight Time unless otherwise noted.

Mon 4/8 at 12 p.m. – Beyond Engagement: Community KPIs for Membership Leaders (Membership Mondays)

Learn about tangible tools and techniques to measure the vibrancy of your online community and connect the activity in your community to business outcomes. Hear how to define a vibrant community, benchmark community KPIs against your peers and industry standards, connect community engagement to business results to optimize and grow, and evangelize the importance of community and its benefits to your leadership team. More info/register (ASAE members only).

Host: ASAE

Tue 4/9 at 11 a.m. – Championing the Creator Economy: End-to-End Strategies for Discovering Influencers (Social Media & AI Bootcamp Series 2024)

Hear why influencer marketing is a shift in focus towards credible, “peer-led” storytelling and standing out with authenticity in the era of content. Learn about best practices and key pitfalls of influencer management at scale and how your brand can optimize management of your influencer program. Explore unified workflows across discovery, onboarding, campaign management, governance and analytics. More info/register.

Host: American Marketing Association

Speaker: Ayush Goyal, Associate Director, Product Management, Sprinklr

Tue 4/9 at 12 p.m. – Maximizing Impact: Data Governance Best Practices for AI Success in Associations

Discover how implementing best practices in data governance can directly influence the success of AI initiatives within associations. From optimizing member engagement to streamlining operations, we’ll explore real-world examples of how enhanced data governance strategies lead to tangible improvements in business outcomes. More info/register.

Host: fusionSpan

Speakers:

Thomas Altman, founder, Tasio
Katherine Bayless, CAE, assistant vice president of Data & Analytics for the National Council of Architectural Registration Boards
Denali Carpenter, data scientist, Inteleos
Rhoni Rakos, digital strategist and customer experience designer, fusionSpan

Tue 4/9 at 12 p.m. – Ready to Further Your Association’s Vision and Drive Meaningful Impact?

Gain insights on the outlook for legislative action on major policy issues affecting your agenda. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle. Get actionable tips on how to tackle the challenges and goals of your association to achieve success. More info/register.

Host: Kellen Company

Tue 4/9 at 12 p.m. – Tech Tuesdays: Tips for Navigating Tricky Tech Terrain

Join us for a discussion on staying sharp in the ever-changing world of IT, where we’ll discuss how not to get fooled on talent acquisition, solutions selection, and other tricky tech terrains. Whether you’re eager to contribute your insights or discover new perspectives to stay a step ahead, secure your spot today. More info/register (ASAE members only).

Host: ASAE

Facilitators: Dave Coriale of DelCor and Reggie Henry of ASAE

Tue 4/9 at 12 p.m. – LGBTQIA2+ 2024 Community Call

This event is a unique and inclusive opportunity for association professionals across all career stages to connect and engage over lunch. It’s a space where you can openly share and discuss topics that are current and significant to the LGBTQIA2+ association community. Whether you have burning questions, pressing issues, or insightful experiences to share, this judgment-free zone welcomes your valuable contributions. Let’s come together to support, learn from each other, and build a stronger, more inclusive community. More info/register (ASAE members only).

Host: ASAE

Tue 4/9 at 1 p.m. – Culture Change Made Easy

Everyone wants a strong culture that drives results and attracts top talent, but most leaders don’t understand how their culture operates, or which changes will improve it. Learn how to spot the hidden culture patterns that are standing between you and a stronger culture. Hear about a concrete model for changing culture that you can start applying right away. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jamie Notter, Co-Founder, PROPEL

Tue 4/9 at 1 p.m. – Using AI to Design Better Online Learning

Explore the practical applications of AI for educators and instructional designers, with real-world examples of how you can use tools like ChatGPT, Google Bard and DALL-E to design better online learning experiences. Get the inside scoop on AI and start rethinking learning strategies, building your own GPT, applying Universal Design for Learning (UDL) perspectives and more. More info/register.

Host: D2L

Speakers:

Luke Hobson, Senior Instructional Designer and Program Manager, MIT xPRO and Lecturer in the Department of Teaching and Learning, University of Miami’s School of Education and Human Development
Krystian Grodecki, Director, Mid-Market Sales, D2L

Tue 4/9 at 8 p.m. – Diversifying Revenue Streams by Recreating the Membership Value Proposition

The topic of generating new, non-dues revenue has been on the top of many association’s to do lists for years now. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. With membership numbers under ongoing threat and competition coming from many directions, what are the key challenges stopping associations from creating new, profitable revenue streams and how do you overcome them effectively? In this session, we’ll explore the topic with someone who lives and breathes the topic day in day out. More info/register.

Host: Arinex Live

Speaker: Gretchen Irvine, National Business Development and Events Manager, Palliative Care Australia

Wed 4/10 from 12 to 3 p.m. – Networking Day Lunch: DC Area (Glen Echo MD)

Soak up Springtime and join us for a DC Area Networking Day Lunch at Glen Echo Park in the Picnic Grove. Bring your lunch (BYOL) and enjoy great conversations and get to know someone new or meet up with someone you know. Location: Glen Echo MD. More info/register.

Organizer: Association Women Technology Champions

Wed 4/10 at 1 p.m. – What an Event Attendee Wants

Hear insights from a survey of conference attendees about their preferences and sentiments regarding in-person and virtual conferences. Explore the key motivators driving attendance and get actionable tips to ensure your event exceeds expectations. Learn about unmet attendee needs and innovative ways to leverage event technology to conquer these challenges. More info/register.

Host: Meetings Today

Speakers: John Hunter, Senior Manager, Content Marketing, and Kirstin Sargent, Meetings & Events Team Lead, Cvent

Wed 4/10 from 3:30 to 5:30 p.m. CDT – Technical Roundtable: What Technical Challenges Keep You Up at Night? (Chicago IL)

Join your peers in tech via a roundtable discussion. Share and learn from your peers on key tech challenges organizations are facing. Location: Chicago IL. More info/register.

Organizer: Association Women Technology Champions

Wed 4/10 at 4:30 p.m. MDT – AWTC Denver Happy Hour (Englewood CO)

Join us for an AWTC Happy Hour at the Maggiano’s at Denver Tech Center. Location: Englewood CO. More info/register.

Organizer: Association Women Technology Champions

Thu 4/11 at 12 p.m. – CSAE Membership Trends Report: Interview with Bramm Research

What trends are impacting Canadian membership associations in 2024? In this interview with Gerald Bramm, we’ll explore the most illuminating insights in the 2024 CSAE Membership Trends Report. Hear about the top challenges in member recruitment and retention, trends in member engagement and non-dues revenue, and trends in membership models and pricing. More info/register.

Host: Zzeem

Thu 4/11 at 1 p.m. – Transformative Tips for Growth-Driving, Revenue-Boosting Learning Programs

Learn how to transform learning programs into powerful vehicles for sustainable revenue. More info/register.

Host: BenchPrep

Speaker: Ashish Rangnekar, CEO and Co-Founder of BenchPrep

Thu 4/11 at 2 p.m. – Remember the Member When Developing Your Tech

Learn the importance of member journeys and personas—and how they differ. Hear how an association incorporated member journeys and personas to make better tech decisions and be more outcome oriented. Obtain practical steps to build qualitative and quantitative member data needed to start this process for your organization More info/register.

Host: 501 Works

Speakers:

Kim Kneen, Director, PMO, Quality and Support Services, Association for Materials Protection and Performance
Phi Nguyen, Senior Manager, Software Development and Agile Teams, Association for Materials Protection and Performance
Rhoni Rakos, Director, Digital Strategy, fusionSpan

Thu 4/11 at 2 p.m. – AI Innovation in Professional Development

Explore the current state of generative AI in professional development and where we can expect it to evolve in the near term. Discover what the trend line means for learning formats and types of training to prioritize this year. Discuss how these shifts will impact how we assess mastery in the age of AI. Consider how your organization might take up initiatives related to AI. More info/register.

Host: BadgeCert

Speakers:

Tracy King, CEO & Chief Learning Strategist of InspirEd
Ginger Malin, Founder & CEO, BadgeCert

Thu 4/11 at 2 p.m. – Election Year Advocacy: Tools, Tactics, and Best Practices to Sharpen Your Strategy

As we hurtle toward Election Day, this is the time to refine your Get-Out-The-Vote (GOTV) plan, prepare for possible election and policy outcomes, and ensure your voices are heard in Congress and statehouses above a noisy news cycle. Learn best practices to communicate your GOTV campaign, tips for seizing opportunities and navigating challenges that surface during an election year, how to prepare for potential election outcomes, and the most useful tools, technologies, and strategies to assist your advocacy efforts in 2024. More info/register.

Host: VoterVoice

Speakers:

Brent Buchanan, President & Founder, Cygnal
Rob Burgess, Chief Strategist, Connector Labs
Kodiak Hill-Davis, SVP of Government Affairs, Niskanen Center
Melissa Horn, Director of State Legislative Affairs, Arthritis Foundation
Lydia Stowe (moderator), Senior Manager of Content Marketing, FiscalNote

Thu 4/11 at 2 p.m. – Become Unstoppable

Hear about the mindset shifts that industry juggernauts have used to not only separate themselves from their competition, but create a new realm of positive, successful culture. Learn how emotional intelligence creates more confidence in your abilities, how to decrease the amount of stress and anxiety that the ups and downs of work and life brings, level up your level of client service and employee engagement, creating deeper relationships, and activate your emotional intelligence in difficult situations to stay on your positive game. More info/register.

Host: Smart Meetings

Speaker: Rich Bracken, keynote speaker and executive presence consultant

Thu 4/11 at 3 p.m. – Association Fundraising Best Practices

As associations navigate through economic uncertainties and evolving donor expectations, understanding and implementing best fundraising practices become crucial. Gain invaluable insights and propel your association’s fundraising efforts to new heights in this discussion of fundraising best practices, tools and tech to use, revenue streams your association should consider, and common fundraising mistakes, and how to avoid them. More info/register.

Host: NXUnite / Nexus Marketing

Speakers:

Tiffany Allen, Founder & CEO at Boss on a Budget,
David Coyne, CFRE, President at The Sheridan Group
Brian Lacy, Data Consultant at NPOInfo
Amy Stark, Executive Director at Barcami Lane

Fri 4/12 at 11 a.m. – Leadership Excellence: Prioritization and Inspiring Change

Host: Association Women Technology Champions

Speakers:

Edima Elinewinga, Vice President and Chief Technology Officer, Association for Corporate Council
Alex Mouw, CAE, Principal Strategic Advisor, AWS Nonprofits
Anne Ornelas, DES, Senior Manager, Business Systems and Strategic Initiatives, CASSS
Cecilia Sepp, CAE, ACNP, Principal & Founder, Rogue Tulips

Fri 4/12 at 4 p.m. – Networking Discussion on Financial Practices

Join an open discussion about your financial questions and concerns. We will share best practices and help each other with financial information. More info/register.

Host: Fridays@4

Tue 4/16 at 12 p.m. – Intro to AI Webinar for Associations and Nonprofits

Host: Sidecar

Speaker: Thomas Altman, Co-Founder, Tasio

Tue 4/16 at 1 p.m. – Discover Vendor Showcase Secrets

Host: Matchbox

Speaker: Reggie Henry, Chief Information and Performance Excellence Officer, ASAE

Tue 4/16 at 1 p.m. – Pricing in a Post-Pandemic World: Maximizing Revenue

Host: Leading Learning

Speakers: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning

Tue 4/16 at 1 p.m. – Strategic Planning and Fiscal Sustainability for Finance Leaders

Host: UST Education

Speakers:

Michael Gellman, CPA, CGMA, Co-Founder at Sustainability Education 4 Nonprofits
Paul Preziotti, CPA, Partner, Johnson Lambert LLP

Tue 4/16 at 4 p.m. – What Were you Thinking? Ethics in Association Management

Host: Reston Loudoun Idea Swap

Speaker: Rhea M. Steele, CAE, ODCP, Chief of Staff, School Nutrition Association

Wed 4/17 at 11 a.m. – Tapping into the Youth Market: Why Associations Need to Target Young Adults

Host: UST Education

Speaker: Jon Smith, Vice President, Strategic Partnerships, Multiview

Wed 4/17 at 12 p.m. – Membership Mastery: Building a Strong National-Chapter Partnership

Host: Billhighway

Speakers:

Elizabeth Weaver Engel, M.A., CAE, Chief Strategist, Spark Consulting
Peggy Hoffman, President and Executive Director, Mariner Management

Wed 4/17 at 12 p.m. – Member ROI Group

The live discussions will be predominately in CAE education domains related to member ROI on the first and third Wednesdays of the month with some exceptions. 1 CAE credit. More info/register.

Host: Ed Rigsbee

Wed 4/17 at 1 p.m. – Volunteer Management: Making Applying and Selecting Volunteers a More Transparent Process

Host: UST Education

Speaker: Justin Burniske, MBA, Principal Consultant, Co-Owner, Meta-Dao

Wed 4/17 at 2 p.m. – When to Use Your AMS & When to Go Custom

Host: Matrix Group International

Speakers:

Rebecca Achurch, Founder, Achurch Consulting
Gayathri Kher, CEO and Co-Founder, fusionSpan
Janna Marks, MatrixMaxx AMS Client Success Manager, Matrix Group International
Joanna Pineda, CEO and Chief Troublemaker, Matrix Group International

Thu 4/17 at 4 p.m. – Midweek Meetup (Columbia MD)

Join us for a casual meet-up of association pros. Bring a question, an idea or simply a curious mind. We’ll connect over a beverage and snack. Location: Columbia MD. More info/register.

Organizer: ASAE Suburban Maryland Network (Columbia Idea Swaps)

Thu 4/18 at 11 a.m. – Connecting Art and Innovation: Norman Rockwell Museum’s Digital Transformation

Host: Fíonta

Speakers:

Rich Bradway, Digital Innovation Officer, Norman Rockwell Museum
Chelsea Booker, Nonprofit Manager, Fíonta
Mike Brown, Lead Strategic Solution Engineer, Salesforce

Fri 4/19 at 3 p.m. – The Informal Consultants Networking Extravaganza

Organizer: Cecila Sepp, CAE, founder, Rogue Tulips Consulting

Creative Commons licensed photo by K8 via Unsplash

Amazon and AssociationBrainFood.com links allow me to earn a royalty on any sales or leads that result from clicking. Thank you!

Association Brain Food: 3.22.24

The weekly list of free educational events and resources for the association community…

Association Brain Food is taking off next Friday, March 29 because I’ll be away all week helping my elderly parents. The next edition will go live on Friday, April 5.

AMS/CRM community. 501Works and PerByte are hosting Ven-Con on Wednesday, April 17 in Alexandria VA for AMS/CRM consultants and vendors. Per 501Works, “even though many of us compete with each other, we all have a vested stake in improving the association technology landscape and helping associations get the most value out of their technology investments.” The goal is to collectively work together to improve our industry. Love it, class act.

Program evaluations. TopClass LMS recaps a Learning Business Summit session from learner survey expert Will Thalheimer. In short, you’re doing them wrong. Their post explains why most learner surveys aren’t producing the results you need and how to fix them.

Member recruitment. To attract young members, you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

Serendipity mindset. Lots of wisdom here in this strategy+business interview with Christian Busch, author of The Serendipity Mindset, about practices and cultural mindsets that help teams develop smart luck, spot and act on unexpected and fortuitous connections (serendipity), use unpredictability to their advantage and make the best of bad situations.

Mobile engagement. Mark Wallach of Engagement Mobile Strategies dives into the SEO, mobile responsive design and digital accessibility elements that should be part of every association’s mobile engagement strategy—even if you don’t have a mobile app.

Event trends. Event attendees expect your association to use AI, data analytics and other tools to enhance their event experience. eShow looks at five event trends for 2024 and describes how technology can help you stay on top of them.

Two on trust. In her Association Chat podcast episode, A Hot Take on Trust: Do They Trust Your Association?, KiKi L’Italien discusses multiple scenarios where trust is on the line. The impact of AI on trust is one of her topics and also the focus of Kevin Kelly’s post on the “trust flip.” He says the new default for trust is “check first and trust later,” a flip on the old “trust but verify.”

Association boards. Jeff De Cagna explains why the duty of foresight is essential for boards along with their other fiduciary duties. He relays an interesting story about Blackberry that association boards would be wise to heed.

The case for marketing. Why in tough times is marketing always the team who feels the squeeze first? It makes no sense. If that’s where you are, Jarrett Way of Mighty Citizen suggests three strategies for selling the value of marketing to your organization’s leadership.

RFPs. RFPs are the worst, says Heather Yandow at Nonprofit.ist. I’ve heard many consultants repeat that in real life and in the ASAE Collaborate forum. She suggests better ways for associations to find the right consultant.

Quick hits

My mother’s dog: lessons in love, courtesy of dementia and a Cavalier King Charles. | by Johanna Polus <beautiful!>

Twitter can be awful—but also glorious. The choice is yours. | by Angel Eduardo, Newsweek

Hold on, I just have to upload Association Brain Food and then I can join you for a dip. Ah, life is good working here by the sea and sand of Brazil. Ready for a caipirinha? (in my dreams)

You never grow old at the table

Working too many years in the restaurant industry took the fun out of St. Patrick’s Day—along with other heinous hospitality holidays like Valentine’s Day, Mother’s Day brunch and New Year’s Eve. But I do enjoy getting my Irish on in the kitchen. On Sunday, I made shepherd’s pie for our three generations. You can never go wrong with ground lamb and mashed potatoes. My recipe is adapted from The Irish Pub Cookbook by Margaret Johnson, which is only $1.99 for the Kindle version right now.

On the side, greens, of course! Sautéed chard from the garden with bacon, onion, red bell pepper, garlic, dried cranberries and s/p.

I tried a new recipe from Bobby Flay, crispy skin black sea bass with avocado, tomatillo and fennel relish, a keeper. I went heavy on the ingredients, so we enjoyed the leftover relish/salsa with tortilla chips over the weekend. On the side, the usual roasted broccoli with red onion, garlic powder, New Mexican ground chile and s/p.

Any excuse to make cheesy grits. When black drum appeared last week in our seafood share, I had to make blackened black drum with cheesy grits. The ingredients in my blackened spice mix are smoked paprika, oregano, onion powder, garlic powder, ground ancho chile, cayenne, black pepper, and salt.

If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 3/22 at 4 p.m.* – Association and Nonprofit Ethics

Learn more about the tools that ASAE has available to help manage the gray zones of decision-making through their Standards of Conduct and Ethics Toolkit. Hear ideas and walk through scenarios that you can apply to your everyday work life. 1 CAE credit. More info/register.

Host: Fridays@4

Speaker: Cindy Ziegler, Vice Chair of the ASAE Ethics Committee and the Director of Governance and Special Initiatives at the Association for Professionals in Infection Control and Epidemiology

*All events are online at Eastern Daylight Time unless otherwise noted.

Mon 3/25 at 8 a.m. – ASAE Ethics Committee Update (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Cindy Ziegler, Director of Governance and Special Initiatives, Association for Professionals in Infection Control and Epidemiology

Tue 3/26 at 11 a.m. – Strategic Partnership Essentials: 7 Key Elements in High Demand by Corporate Sponsors

Hear about the latest trends in corporate sponsorships, the evolving landscape and how these trends impact sponsorship strategies in 2024. Learn the seven essential elements that corporate sponsors are seeking that are critical for successful sponsorship arrangements. Find out how to develop and enhance your own sponsorship strategies. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Lori Zoss Kraska, MBA, CFRE, Founder and Chief Principal, Growth Owl, LLC

Tue 3/26 at 11 a.m. – Content Innovation and Agility: Building an AI-First Infrastructure (Social Media & AI Bootcamp Series 2024)

Learn how to maximize content ideas through not just social listening but insights from paid ads, customer service and UGC; build agility through a unified approach across different teams to streamline approvals and other delivery processes; and unlock efficiencies and creativity with Gen AI powered capabilities. More info/register.

Host: American Marketing Association

Speakers: Sandy de Arango, Lead Solution Specialist, and Kirill Grill, Master Solution Specialist, Sprinklr

Tue 3/26 at 12 p.m. – Cut Through the Noise: Practical AI Tips for Association Professionals

Gain practical tips on using AI to reduce your team’s workload and automate routine tasks. Discover strategies to increase your reporting capabilities with AI, providing you with deeper insights and more effective data management. Learn about the future of AI in association management, including why embracing these tools now is valuable for streamlining operations and enhancing efficiency. 1 CAE credit. More info/register.

Host: Personify

Speakers: Scott Collison and Erin Sullivan

Tue 3/26 at 3:30 p.m. – The Future of Association Boards (FAB) Survey Information Sessions

Join an informational session about The Future of Association Boards (FAB) Survey, the association community’s first comprehensive tracking survey of board composition, practices, and performance. The purpose of the FAB survey is to gather information that provides association boards, CEOs/EDs, and other contributors with insights into the current state and future direction of boards throughout the US association community. Jeff will explain the purpose of The FAB Survey and how association CEOs and board chairs/presidents can join Team FAB. More info/register.

Hosts: Impexium and Foresight First

Speaker: Jeff De Cagna, executive advisor for Foresight First LLC

Wed 3/27 from 9 a.m. to 3:20 p.m. – LMS Demo Days

See presentations from a limited number of industry partners that offer learning management systems platforms. More info/register.

Host: ASAE

Participants: Enigma Chat, Crowd Wisdom LMS by Community Brands, MapleLMS, Thought Industries, LearnUpon, Cadmium Elevate, BenchPrep

Wed 3/27 at 9:30 a.m. – Cyber Attack Simulation Workshop (Washington DC)

After viewing a cyberattack simulation, panelists will examine the scenario and response, then give real-time perspectives from the viewpoint of forensic investigation and mitigation, legal, cyber insurance, and law enforcement considerations. Hear how to identify and mitigate risks, prepare for the decisions you’ll need to make whilst under pressure, determine priorities, recover and, perhaps more importantly, what not to do. Find out what to do to protect your organization against attacks. Location: Washington DC. More info/register (limited seating for association executives only).

Hosts: Association Chat and The Trust Bridge

Speakers:

David Clarke FBCS, Chief Information Security Officer/Cyber Security, TTB
Penny Heyes, COO, The Trust Bridge
Katie Hyman, CIPP/US, CIPP/E, Partner, Chair of Privacy and Cybersecurity Practice at Womble Bond Dickinson (US) LLP
KiKi L’Italien, Vice President Marketing and Community Engagement, Big Red M, and Editor-in-Chief, Association Chat
Bill Mew, Board Member and Cyber Ambassador, International Association of Risk and Crisis Communication / Senior Consultant and Cyber Incident Specialist, The Trust Bridge
Keith Wojcieszek, Global Head of Threat Intelligence, Cyber Risk at Kroll’s Cyber Risk practice

Wed 3/27 at 12 p.m. – Spark Joy, Not Burnout: Tips to Increase Volunteer Satisfaction

When component relations professionals gather, they often commiserate about how hard it is to recruit volunteer leaders. Members are choosing different priorities and guarding their time more than ever. Although this approach to life/work balance is understandable, the unintentional consequence is putting chapters at risk. Join us as we dive into the root causes of volunteer burnout. Learn how to identify the signs of burnout before it’s too late. Discover effective strategies to rejuvenate your chapters and create a fulfilling volunteer experience. More info/register.

Hosts: Sarah Robertson, Billhighway & Peggy Hoffman, Mariner Management

Wed 3/27 at 12 p.m. – Getting the Most from Your Learning and Development Budget

Does your training investment really generate results? Does it truly align with your organization’s strategy? Does it address the “real” problem you are trying to solve? And is the training reinforced throughout the organization, or is it a disconnected “one-and-done” exercise? And then there are the challenges: tight budgets, time away from the “day job”, and too much HR time: planning, logistics, and quality control. Learn about the pros and cons of various training options, when you should offer training altogether, and new ideas on generating alignment while upskilling your team. More info/register.

Host: Braintrust Professional Institute

Speakers: Randall Craig and Ronja Francoeur, Braintrust Professional Institute

Wed 3/27 at 12 p.m. – Navigating the Next Crisis: Global Workforce Insights for Associations

Through our Voice of the Member research, attendees will unravel dominant trends reshaping the professional world at a global scale, structural challenges and prevalent misconceptions within associations, the differential impact of the workforce crisis across various professions, and effective strategies derived from research to pivot and prosper amidst change. More info/register.

Host: Halmyre

Speakers: Jeff Gibson, Manager, Business Development; Ursula Green, Vice President and CXO; and Christine Saunders, President and CXO, Halmyre

Wed 3/27 at 12 p.m. – Logic over Luck: Revenue Recognition for Nonprofits

Hear about the current guidance on accounting for revenue from contracts with customers versus accounting for contributions, indicators for determining how to distinguish exchange transactions from contributions, and common challenges and complexities in revenue recognition of contracts, awards and contributions. More info/register.

Host: Your Part-Time Controller

Wed 3/27 at 2 p.m. – Unifying Lobbying and Advocacy for Powerful Public Affairs

Unlock the power of collaboration across lobbying and advocacy teams to elevate your public affairs efforts to the next level. Learn six strategies for unifying lobbying and advocacy and strengthening the impact of both functions. More info/register.

Host: Quorum

Wed 3/27 at 2 p.m. – Monthly Virtual Meet-Up: The Finance and Business Operations Professionals Advisory Council (including HR)

Bring your pressing problems and get ready for dynamic conversations. Our community of colleagues will share their experiences and potential solutions. We’ll delve into various subjects, including cybersecurity measures, economic expectations in an election year, and technology advancements. More info/register (ASAE members only).

Host: ASAE Finance and Business Operations Professionals Advisory Council

Wed 3/27 at 3 p.m. – Navigating the Member Journey Part 3: Using Your Data to Optimize Event Revenue

Learn how to use your data to find new audiences to invite to your events, segment members based on their behavior for more personalized outreach, determine who is most and least likely to attend so you can prioritize your efforts, and show prospective exhibitors and sponsors the value of their participation. 1 CAE credit. More info/register.

Host: Association Analytics

Speaker: Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Wed 3/27 at 3:30 p.m. – The Future of Association Boards (FAB) Survey Information Sessions

Hosts: Impexium and Foresight First

Speaker: Jeff De Cagna, executive advisor for Foresight First LLC

Thu 3/28 from 9 a.m. to 4 p.m. – LMS Demo Days

See presentations from a limited number of industry partners that offer learning management systems platforms. More info/register.

Host: ASAE

Participants: D2L, Accredible, Blue Sky eLearn, Cadmium EthosCE, TopClass LMS by ASI, Freestone LMS by Community Brands

Thu 3/28 at 12 p.m. – Podcasting Unplugged: Ready to Amplify Your Association’s Voice?

As one of the fastest growing digital mediums today, podcasting presents a great opportunity for associations to educate, influence and entertain an industry audience of members and non-members alike. From getting started to identifying the right type of podcast for your association, this session offers practical insights on crafting, producing, and promoting your association’s podcast, featuring real-life examples of successful association podcasts. More info/register.

Host: Association Women Technology Champions

Speakers: Colby Horton and Frank Humada, Association Briefings

Thu 3/28 at 1 p.m. (and the following three Thursdays) – Association Creative Marketing Masterclass

Learn how to develop practical creative and copywriting skills, professional critique techniques, and balanced brand stewardship from experienced marketing leaders of respected associations. Each lecturer will share learnings from their career and evaluate real-life association marketing collateral, providing their recommendations, ideas, and concerns. 1 CAE credit per class. More info/register.

Host: Association Academy

Lead instructor: Chris Gloede, Chief Consultant for Ricochet Advisory Services

Thu 3/28 at 1 p.m. – A Culture of Tech: Building a Foundation of Innovation

How can nonprofits build a culture of tech, where everyone works smarter, not harder? A panel of association executives will explain how they use technology to realize their missions and visions. They’ll share their experiences and discuss how to align technology strategies with organizational objectives, execute a robust technology road map, and build excitement around technological advancements. 1 CAE credit. More info/register.

Host: Wipfli

Speakers:

Monica Dillingham, American Council on Education
Christina Lewellen, Association of Technology Leaders in Independent Schools
Donté P. Shannon, Industrial Designers Society of America
Chad Stewart (moderator), Wipfli

Thu 3/28 at 3 p.m. – ASAE Q1 Consultant Community Call

ASAE staff provides an update to the ASAE consultant community. A range of topics will be covered. More info/register.

Host: ASAE

Thu 3/28 at 3:30 p.m. – The Future of Association Boards (FAB) Survey Information Sessions

Hosts: Impexium and Foresight First

Speaker: Jeff De Cagna, executive advisor for Foresight First LLC

Fri 3/29 at 1 p.m. – Building the Case for Investment: Why Employee Community Engagement Matters

Explore the benefits of employee community engagement and its impact on business success. Dig into recent research from Ares Management and additional proof points that not only demonstrate the intrinsic value of employee community engagement and how it aligns with broader business goals but also showcase how forward-thinking companies have successfully secured financial investment from senior leadership. Get practical tips and tools to construct a compelling business case for community engagement, backed by data, research and successful first-hand accounts of making the case for investment. More info/register.

Host: Points of Light

Mon 4/1 at 8 a.m. – Negligent Management & CEO Ethics (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Mariama Boney, President and CEO, Achieve More LLC

Tue 4/2 at 11 a.m. – Infrastructure-Led Approach to Building an AI-Powered, Unified Marketing (Social Media & AI Bootcamp Series 2024)

Learn best practices for scaling synergies across social media and digital marketing teams. Find out how to create an infrastructure-led approach that fosters seamless collaboration across asset management, insights, taxonomy and tightens the feedback loop. Learn about the ROI and value realization of having an infrastructure-led approach. More info/register.

Host: American Marketing Association

Speakers: Sandy de Arango, Lead Solution Specialist, and Kirill Grill, Master Solution Specialist, Sprinklr

Tue 4/2 at 12 p.m. – Kickstart Your Data Governance (Data Analytics Network)

Participate in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Wed 4/3 at 12 p.m. – 40s Are The New 30s: Purposeful Planning for Mid-Career Professionals

In our 30s, we thought we had 30 years before retirement. Now, in our 40s, we still have 30 years to go! Upheaval in workforce trends means mid-career professionals may face significant decisions and opportunities. A panel of colleagues in their 40s helps you plan for the future while balancing finances, family and major milestones. More info/register.

Host: AIOT

Speakers:

Nathan Chamberlain, CAE, Dir. of Member Services, American Assn of Nurse Anesthesiology
Haley Jones, CAE, Director of Member Engagement, American Staffing Association
Liz Jones, CAE, Chief Revenue Officer, Online Lenders Alliance
Andrea Mitchell (moderator), CAE, FACHE, Director, Marketing and Membership, American Orthopaedic Society for Sports Medicine.

Wed 4/3 at 12 p.m. – Member ROI Group

The live discussions will be predominately in CAE education domains related to member ROI on the first and third Wednesdays of the month with some exceptions. 1 CAE credit. More info/register.

Host: Ed Rigsbee

Wed 4/3 at 1 p.m. – Redefine Your Member Value for The Digital Age

Every day is a new opportunity to provide your member value with a resourceful website, far-reaching social media, and revenue-generating content. Your members don’t just want this from you, they expect it. Hear how to understand your audience’s mindset and what they need from your association, identify and optimize what’s providing your member value now and ditch what doesn’t, and uncover ways of funding the content streams that work with today’s members. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Dan Stevens, President, and Marcus Leite, Director, Sales & Marketing, WorkerBee.TV

Wed 4/3 at 2 p.m. – 20 Dos and Don’ts of Digital Engagement for Associations

Learn how to perform a health check on your current digital engagement strategy and assets, and then use that information to decide on next steps; identify the relevant channels for promotion and engagement to your existing membership; leverage digital assets to attract new members, sponsors, and job seekers; and recognize common pitfalls in the ever-evolving digital landscape. 1 CAE credit. More info/register.

Host: Naylor Association Solutions

Speakers: Nate Brown, Software Sales Engineer, and Kim Davies, Senior Director, Partner Development, Naylor Association Solutions

Wed 4/3 at 2 p.m. – Elevating Event F&B

Culinary pros will share the latest F&B trends and offer suggestions for impressing attendees with discerning palates. Topics include: the growing demand for zero-proof beverages, vegan options that will please even meat-lovers, budget-friendly choices for feeding a crowd, and how to minimize food waste. More info/register.

Host: Northstar Meetings Group

Speakers:

Alexandra Zapple, CMP, CEM, DES, Senior Director of Meetings, American Society of Nephrology
Lizzie Wilcox (moderator), Associate Editor, Northstar Meetings Group

Thu 4/4 at 11 a.m. – Unlocking the Secrets to LinkedIn: 3 Insider Strategies for Maximizing Growth and Engagement

Hear about three insider strategies to turn LinkedIn in to a lead-generating machine. Learn how to write posts that attract your ideal audience, leverage newsletters to increase your reach and improve engagement, and use content loops to build your email lists. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jon Rivers, COO, Marketeery

Thu 4/4 at 12 p.m. – Unlocking Community Impact: Mastering Measurement

Hear about a proven framework for identifying, interpreting, and improving key performance indicators (KPIs) for association communities. Learn about strategic measurement using a methodology for selecting meaningful growth KPIs, data interpretation to provide insights from real-time analysis, and compelling storytelling to engage stakeholders and demonstrate community value. 1 CAE credit. More info/register.

Host: Forj

Speaker: community expert, Brian Oblinger

Thu 4/4 at 2 p.m. – When to Use Your AMS & When to Go Custom

How do you make sure going custom doesn’t interfere with your ability to keep your database upgraded? We’ll guide you through this decision making process, showing you how to understand the WWW capabilities and limitations of your AMS (versus admin capabilities); the features that should almost always live in your AMS or CRM; how to evaluate whether or not the out of the box forms, rosters, directories, and workflows in your AMS will meet your members’ needs; the different flavors of custom development; how to determine costs and benefits of AMS vs. custom development; and ways to ensure that custom development does not hinder your ability to upgrade your database in the future. Hear about real life examples of AMS configuration and custom development projects, digging into why those decisions were made and why those choices were the best for their needs. More info/register.

Host: Matrix Group International

Speaker: Joanna Pineda, CEO and Chief Troublemaker of Matrix Group International

Tue 4/9 at 1 p.m. – Culture Change Made Easy

Host: UST Education

Speaker: Jamie Notter, Co-Founder, PROPEL

Tue 4/9 at 1 p.m. – Using AI to Design Better Online Learning

Host: D2L

Speakers:

Luke Hobson, Senior Instructional Designer and Program Manager, MIT xPRO and Lecturer in the Department of Teaching and Learning, University of Miami’s School of Education and Human Development
Krystian Grodecki, Director, Mid-Market Sales, D2L

Wed 4/10 from 12 to 3 p.m. – Networking Day Lunch (Glen Echo MD)

Organizer: Association Women Technology Champions

Thu 4/11 at 2 p.m. – Member Journeys

Hear how to do and use member journeys to improve technical projects. More info/register.

Host: 501Works

Thu 4/11 at 3 p.m. – Volunteer Management: Making Applying and Selecting Volunteers a More Transparent Process

Host: UST Education

Speaker: Justin Burniske, MBA, Principal Consultant, Co-Owner, Meta-Dao

Creative Commons licensed photo by Samuel Smith via Unsplash

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Association Brain Food: 3.15.24

The weekly list of free educational events and resources for the association community…

Podcasts for the association community. KiKi L’Italien added a useful resource to Association Chat—an association podcast directory. You can submit a podcast for the directory and listen to a playlist of samples.

Program pricing. TopClass LMS shares a recap of a Learning Business Summit session on pricing education programs. They relay advice on determining value, methods for homing in on a price, and branding considerations.

Education portfolio. D2L suggests four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. They also include tactics throughout the guide for improving the attractiveness and effectiveness of your learning programs and portfolio.

Strategic planning. Belinda Moore of Strategic Membership Solutions shares 14 questions to discuss before or during strategic planning sessions. They touch on the major issues associations will face in 2024 and beyond.

Magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team. They also explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue.

Communal genius. I came upon an old post by Kevin Kelly about an interesting phenomenon: scenius. Brian Eno described it as “the intelligence and the intuition of a whole cultural scene. It is the communal form of the concept of the genius,” aka communal genius. Kelly said, “Individuals immersed in a productive scenius will blossom and produce their best work… Your like-minded peers, and the entire environment inspire you.” How can associations nurture one or many sceniuses among their members?

Association competition. Several new associations in the scientific and medical space have been established by members who left legacy associations because of disagreements over research methods. Now, Brooklee Han at HousingWire writes about the launch of the American Real Estate Association, founded by former members of the National Association of Realtors, which has been dealing with lawsuits and leadership issues.

Quick hits

The Pentagon uses targeted ads—“the largest information-gathering enterprise ever conceived by man”—to find its targets, including Vladimir Putin. | by Byron Tau, Wired

The five-step military method for falling asleep in minutes. Sometimes, it actually works for this tightly wound human. Sometimes, hello insomnia, my old frenemy. | by Jonny Thomson, Big Think

The powerful closing statement by the courageous Oleg Orlov, co-chair of Memorial, at his second trial on politically motivated charges of “Discrediting Russia’s Armed Forces.” The best part is the section aimed at the judge and prosecutor. | via Human Rights Watch

Bayard Rustin was a 1960s civil rights hero who was sidelined because he was gay, and a prophet who predicted the rise of identity politics and affirmative action—and how they would divide us today. | by Coleman Hughes, The Free Press

I think you need a little time with these barn owls and owlets. | via The Charter Group of Wildlife Ecology and University of Florida cam 1 and cam 2

You never grow old at the table

Another week with swordfish in the seafood share—happy days! I pan-fried the steaks and topped them with a creamy (but no cream) jalapeño sauce. The leftover sauce is fantastic in scrambled eggs. On the side, so predictable, roasted broccoli and cauliflower with red onion, garlic powder, smoked paprika, red pepper flakes and s/p.

I always buy packages of frozen wild American salmon fillets when I’m at BJ’s or Costco, but they go so quickly. On Sunday, I used a few fillets in this salmon with coconut green curry sauce recipe. Serve this one over brown rice.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 3/15 at 1 p.m.* – AI Policy Expert Exchange

Elevate your understanding of AI policy in this interactive “Ask Me Anything” style webinar. AI experts will answer all your questions and offer invaluable insights into the present and future of AI policy, including key players shaping the AI landscape, legislative developments to watch in the coming year, the influence of international bodies such as the UN and EU on federal AI policy, and the rise of deep fakes and the urgent need for legislative action. Deepen your understanding of AI policy and its implications for your organization. More info/register.

Host: Quorum

Speakers:

Reggie Babin, Senior Counsel
Hans Rickhoff, Partner, Akin
Ryan Thompson, Senior Advisor

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 3/15 at 3 p.m. – The Informal Consultants Networking Extravaganza

Organizer: Cecila Sepp, CAE, founder, Rogue Tulips Consulting

Fri 3/15 at 4 p.m. – Bring Your Ethical Dilemmas for a Group Think on How to Resolve Them

March is National Ethics Month, so this networking discussion will allow participants to bring their ethical dilemmas for a “group think” on solving or addressing these issues. Bring your stories and join us for an open discussion about ethics. More info/register.

Host: Fridays@4

Mon 3/18 at 8 a.m. – 21st Century Magazines for Associations (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Al Rickard, President, Association Vision

Tue 3/19 at 11 a.m. – Next Big Leap in AI for Social Media Marketing: Emerging Technologies That Could Disrupt Engagement (Social Media & AI Bootcamp Series)

Learn about some of the new AI technologies that can potentially disrupt social media marketing, real-world examples of how brands are already leveraging these technologies, and how the emerging AI technologies will affect social media marketing. More info/register.

Host: American Marketing Association

Speaker: Buddy Waddington, Manager, Insights and AI, Sprinklr

Tue 3/19 at 12 p.m. – Intro to AI for Associations and Nonprofits

Learn what Generative AI and Large Language Models are and how they work, plus get an up-close look at how an actual AI expert utilizes these tools in real-world scenarios. Perfect for AI newcomers and early explorers, this session promises a unique opportunity to see generative AI in action, equipping you with the knowledge and confidence to responsibly implement AI in your workflows. More info/register.

Host: Sidecar

Speaker: Thomas Altman, Co-Founder, Tasio

Tue 3/19 at 12 p.m. – CRVM March Crunch and Munch: The Volunteer Pipeline & Successful Succession

This topic polled the highest amongst our CRP colleagues and is always a major pain point in volunteer engagement. Let’s figure it out and share ideas, best practices, and tackle your questions about volunteer development, leadership recruitment, and all things succession. More info/register (ASAE members only).

Host: ASAE Component Relations and Volunteer Management Council

Facilitators:

Michael Cowden, Vice President, International Council of Shopping Centers Global Public Policy
Elisa Pratt, MA, CAE, CEO, Brewer Pratt Solutions, LLC

Tue 3/19 at 1 p.m. – Fonts for Accessibility

Learn about the difference between legibility and readability, what makes an accessible typeface, whether Arial and Comic Sans are really superior, using fonts for dyslexic people in your designs more often, and how you can mess up the most accessible typeface by using it inaccurately. More info/register.

Host: Font Friday

Speaker: Eleni Beveratou, Creative Director at Dalton Maag

Tue 3/19 from 3 to 6 p.m. – 2024 AWTC Awards Ceremony (Washington DC)

Celebrate the 2023 AWTC Award Winners at our first in-person awards ceremony. Join us to hear from the 22 amazing women being recognized and mingle with old and new friends. Location: Washington DC. More info/register.

Host: Association Women Technology Champions

Tue 3/19 at 3 p.m. – AI Innovation for PD Pros

What does Generative AI innovation mean for professional development professionals? AI is shifting what we learn, how, and why. Explore the challenges and opportunities right now for education program management as well as the key actions to priorities this year to prepare your organization for what’s to come. More info/register.

Host: Cadmium

Speaker: Tracy King, MA, CAE, Chief Learning Strategist & CEO, InspirEd

Wed 3/20 from 10 a.m. to 3:30 p.m. – Spring Symposium (Washington DC)

See the session descriptions below in the separate entries for each online session.

Session 1: Navigating the Transformation of Successful Member Engagement

Session 2: Everyone, Every Role has IT Systems Requirements Responsibilities

Session 3: A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud

Session 4: Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management

4 CAE credits. Location: Washington DC. More info/register.

Host: UST Education

Speakers:

Dave Will, Co-Founder and CEO, PropFuel
David Coriale, CAE, President, Delcor
Heinan Landa, Founder & CEO, Optimal Networks
Bill McGlade, President, Community Leaders Institute & epIQ Creative Group

Wed 3/20 at 10 a.m. – Spring Symposium: Navigating the Transformation of Successful Member Engagement

Dive deep into why and how transformation should be at the heart of your member engagement strategies. Learn about breaking the mold and challenging the status quo. Explore the common pitfalls that hold associations back, like staff turnover, team silos, and the ever-present “time poverty.” 1 CAE credit. More info/register.

Host: UST Education

Speaker: Dave Will, Co-Founder and CEO, PropFuel

Wed 3/20 at 11 a.m. – Budget Briefing: The 2025 Federal Budget & Appropriations Landscape

Hear about the current state of the FY2025 budget process and what it means for different sectors, insiders’ perspectives on key disagreements and potential concessions, strategic positions of key players like the House and Senate Appropriations Committees, and insights to help you anticipate and prepare for potential effects on your organization. More info/register.

Host: CQ

Speakers:

Paul M. Krawzak, senior writer on the budget, appropriations, and tax team, CQ and Roll Call
Aidan Quigley, budget and appropriations reporter, CQ and Roll Call
Caitlin Reilly, tax and economic policy staff writer, CQ and Roll Call
David Lerman (moderator), senior writer, CQ and Roll Call

Wed 3/20 from 11 a.m. to 2 p.m. – What Association Leaders Need to Know about AI (Vienna VA)

Learn about AI strategy, planning, and finding the right balance between innovation and risk. Find out how to present AI’s business case to your board, covering opportunity identification, resource allocation, change management, ROI, and ethical considerations, aiming for executive support in AI integration. Location: Vienna VA. More info/register.

Host: designDATA

Speakers:

Kraig Conrad, CEO of NCMA
Bob Corlett, CEO of Staffing Advisors
Erik Haas, VP at designDATA
Greg Starling, Head of Emerging Tech at DTG

Wed 3/20 at 11:15 a.m. – Spring Symposium: Everyone, Every Role Has IT Systems Requirements Responsibilities

Whether you’re a CEO, VP, project manager, developer, user, or other, you have a role in the requirements project. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Find out how requirements play a critical role in every tech-dependent project. Learn about various types of requirements, including business, system, user, functional, and nonfunctional requirements. Delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. 1 CAE credit. More info/register.

Host: UST Education

Speaker: David Coriale, CAE, President, Delcor

Wed 3/20 at 12 p.m. – Database Throwdown: AMS vs CRM

The technology landscape within the association industry is always evolving. While the need for CRM-like functionality has been influenced by market factors to provide a more member-centered experience, associations still need to run their businesses. Explore whether future technology stacks will benefit from an “all-in” investment in the CRM model or if AMS will continue to have staying power. More info/register.

Host: HighRoad Solutions

Speakers: Adam Higgins, CTO, and Chandler Miller, Senior Digital Advisor, HighRoad Solutions

Wed 3/20 at 12 p.m. – How To Master Earned Media For Associations

Discover how to identify compelling stories within your association and strategically target the most effective media outlets. Learn to position your association effectively by crafting a narrative that highlights your unique mission and member stories and create a killer pitch that captures a journalist’s attention. Learn how to amplify media wins through member communication, enrich your press page, creatively repurpose content, and engage in proactive outreach to build sustained momentum and strengthen relationships with journalists. More info/register.

Host: OnWrd & UpWrd

Speakers: Colleen Gallagher, President & CEO, and Keaveny Hewitt, Senior Account Executive, OnWrd & UpWrd

Wed 3/20 at 1 p.m. – Non-profits: Spring Cleaning Your Sponsorship Proposal Strategy

Discover practical tips and best practices to refresh your approach, increase your chances of success, and secure valuable partnerships. Don’t miss this opportunity to elevate your sponsorship game and attract the support your organization deserves. More info/register.

Host: Lori Zoss Kraska, founder and CEO, Growth Owl

Wed 3/20 at 1 p.m. – Crystal Ball Predictions for the Future of Associations

Hear what the panelists’ organizations are seeing in their professions, with their memberships, and what this means for associations moving forward. Find out about association challenges with workplace culture, knowledge transfer and team member learning experiences, changing business models and resulting opportunities for associations, and the impact on associations with leadership focused on consensus building. 1 CAE credit. More info/register.

Host: Fonteva

Speakers:

Lindsay Currie, CAE, Executive Officer, Council on Undergraduate Research
Nick Marzano, CAE, Chief of Strategy, Society of Hospital Medicine
Ben Muscolino, President & CEO, Breezio
Erica Poff, PMP, CAE, IOM, Vice President of Education, ARMA International

Wed 3/20 at 1 p.m. – Disruption and Transformation: What Else Should We Expect?

As the economic environment and hotel structure continue to change at a rapid pace, it is important to understand the current outlook, economic concerns and forecasts that will dictate behavior in all business environments. Hear about the latest trends and the impact in the hotel industry and meeting dynamics. Gain a better understanding of the economic environment, how structural changes will have an impact in 2024 and beyond, identify ways to optimize your ability to maneuver through this quickly changing environment. 1 CMP credit. More info/register.

Host: Prevue Meetings

Speaker: Mike Dominguez, President & CEO, Associated Luxury Hotels International

Wed 3/20 at 1 p.m. – MasterTHIS: SEO

Hear strategies for identifying why website traffic is down and actionable tips for recovery. Learn how to become more visible in search through a framework that actually makes sense. Get answers to questions like: When should you ignore SEO? Do you really have a shot at that phrase? How can you optimize without sacrificing your visitors’ experience? Get a mini-measurement framework using another of marketing’s most vexing tools: Google Analytics 4. More info/register.

Host: Content Marketing Institute

Speakers:

Andy Crestodina, Co-Founder & CMO, Orbit Media
Zack Kadish, Sr. SEO Strategy Director, Conductor
Stephanie Stahl, General Manager, Content Marketing Institute

Wed 3/20 at 1:15 p.m. – Spring Symposium: A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud

It’s not possible for busy association leaders to stay up-to-date with all things cybersecurity, especially as the rate of technological change continues to increase exponentially. Get up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever, and when artificial intelligence is raising at least as many questions as it answers. Hear about practical frameworks, real-life examples, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Heinan Landa, Founder & CEO, Optimal Networks

Wed 3/20 at 2 p.m. – 5 Strategic Tips to Generate Non-Dues Revenue Using an LMS

Learn five strategies for generating non-dues revenue with an LMS: content licensing and partnerships, sponsorship opportunities, online courses and certifications, continuing education units, and customized training programs for member organizations. More info/register.

Host: MapleLMS

Speakers: Matt Peterson, Relationship Director, and Avin Tiwari, Customer Training Manager, MapleLMS

Wed 3/20 at 2 p.m. – A Playbook for the Complex: Executing Your Conference Plan

Using our own conference as a case study, we’ll share insights and best practices from both our experiences and broader industry trends. Gain expertise in event planning timelines and collaborative strategies that align with your organizational objectives. Discover techniques for crafting dynamic, personalized attendee and content experiences. Learn to leverage advanced technology and data analysis for streamlined logistics and improved engagement. 1 CMP credit. More info/register.

Host: MeetingsNet

Speaker: Alyssa Peltier, Director, Market Insights, Cvent

Wed 3/20 at 2 p.m. – Creating Memorable Off-Site Experiences

Hear about strategies for offsetting the intensity of meetings with extraordinary off-property excursions, ways to source off-site venues and connect with locals to provide authentic experiences, and ideas for accommodating groups of various fitness levels and needs. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speakers:

Shannon DuPont, Director of Program Development, TeamBonding
Lizzy Styles, Senior Director of Creative Strategy and Event Design, Hosts Global
Sarah J.F. Braley (moderator), Managing Editor, Northstar Meetings Group

Wed 3/20 at 2:30 p.m. – Spring Symposium: Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management

Create events that leave a lasting impression by mastering the art of design thinking and AI integration. In the world of event management, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Bill McGlade, President, Community Leaders Institute & epIQ Creative Group

Thu 3/21 at 9:30 a.m. – Association Percolator

Join an informal chat about small staff association pain points. What have you experienced? Check in with other association professionals Thursday mornings. What’s percolating in your world? Bring your burning questions and hot topics. And coffee. More info/register.

Host: Association Marketplace

Thu 3/21 at 11 a.m. – Deep Dive: 2024 Membership Performance Benchmark Report

Hear the results of a survey of 1,478 association and membership professionals. Explore how different generations approach membership issues and decision-making. Find out the top three goals and challenges of your peers. Learn actionable strategies for member retention, engagement, and growth. See the top uses for AI to streamline operations and member engagement. More info/register.

Host: iMIS by ASI

Thu 3/21 at 12 p.m. – Inspiring Leaders: A Celebration of Women’s History Month

The journeys of so many women have touched our lives and empowered us—from giant presences to tiny moments. Join a discussion on innovative women who have inspired us in a variety of ways. Focusing on characteristics of female leadership, we are hoping participants share stories that highlight historic figures as well as women warriors we know personally. We will wrap-up our session by tying our cultivated list of characteristics into female leaders in the association world. More info/register.

Host: Association Women Technology Champions

Thu 3/21 at 12 p.m. – Member ROI Group

The live discussions will be predominately in CAE education domains related to member ROI on the first and third Wednesdays of the month with some exceptions, like this month. 1 CAE credit. More info/register.

Host: Ed Rigsbee

Thu 3/21 at 12 p.m. – The Future of Advertising: Optimize Your Ad Spend With Audience-Based Buying

Hear about the benefits of incorporating a modern buying, audience centric approach to capture the right customers for your business. Learn how to take advantage of evolving consumer media habits instead of being impaired by them, move beyond age and gender to behaviors and attitudes to target more effectively, and overcome audience fragmentation and target customers across a wide variety of media. More info/register.

Host: American Marketing Association

Speaker: David Shellhorse, Director of Market Research & Insights at Spectrum Reach

Thu 3/21 from 1 to 2:30 p.m. – Member Engagement Lab: You Pick Your Adventure

Identify new strategies, solve real problems, experiment, and share ideas on member engagement. Which stakeholder group do you most want to engage? Attendees? Potential volunteers? Sponsors? Exhibitors? Students? Young professionals? You’ll vote on the stakeholder group you most want to engage with, and we’ll experiment with many great ideas you can apply immediately. 1.5 CAE credit. More info/register.

Hosts: Impexium and Billhighway

Facilitator: Amanda Lea Kaiser, keynote speaker and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community

Thu 3/21 at 1 p.m. – 7 Tips for Marketing to Millennials

Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Learn seven practical tips to apply to your marketing strategy to attract this audience and pull them through your buyer’s journey from prospects to advocates. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Sam Bush, Senior Partner Marketing Manager, FloQast

Thu 3/21 at 1 p.m. – Video Accessibility Essentials

Get an overview of video accessibility guidelines, including a comprehensive understanding of the legal requirements and industry standards. Explore a range of solutions and how to streamline your accessibility workflows, making it easier and more efficient to create accessible videos without compromising on quality or compliance. Hear about current trends and challenges in video accessibility so you can stay informed about the latest advancements and best practices in the field. More info/register.

Host: The Viscardi Center

Speakers:

Lily Bond, SVP of Marketing, 3Play Media
Mike Caprara (moderator), CIO, The Viscardi Center

Thu 3/21 at 1 p.m. – Brace for Battle: Demystifying the 2025 Tax Reform Landscape for Associations

Learn about the specific organizational tax increases our community will battle against and implications for your association; actionable steps to prepare your organization for tax reform, including member mobilization and relationship management; and tactics to engage lawmakers and build powerful advocacy coalitions. 1 CAE credit. More info/register (free for ASAE members).

Host: ASAE

Speakers:

Lynda Bouchard Patterson, FASAE, CAE, President and Owner, AMPED, Chair of the ASAE Board
Jerald A. Jacobs, Esq., Partner, Pillsbury Winthrop Shaw Pittman, LLP
Sandra Swirski, Founder, Integer, LLC
Mary Kate Cunningham, CAE, Senior Vice President, Public Policy, ASAE

Thu 3/21 at 2 p.m. – Only Marketers in the Building: Successful Campaign Strategies for Small Teams

Discover how to make the most of your resources, leverage digital tools effectively, and craft strategies that punch above their weight. Learn about the different aspects of a marketing campaign strategy, how to set goals, define activities and tactics, uncover risks, discover new opportunities, and manage the campaign. 1 CAE credit. More info/register.

Host: Mighty Citizen

Speakers: Joi Bass, Director of Marketing, and Alicia Ritchey, Senior Marketing Strategist, Mighty Citizen

Thu 3/21 at 3 p.m. – From Members to Co-Leaders: How to Drive Member Engagement & Mission-Focused Growth

Hear how to master the art of creating future leaders through meaningful member engagement. Learn how to create an environment where diverse ideas shape the future, boosting adaptability and innovation, and how to identify and nurture the visionaries within your association, keeping your strategies ahead of the curve. Explore adaptive strategy frameworks to navigate disruptions and outperform outdated plans, and intertwining leadership with strategy to foster a culture that evolves and thrives on change. More info/register.

Host: Grype Digital

Speaker: Lowell Aplebaum, CEO of Vista Cova

Thu 3/21 at 4 p.m. – Piloting AI by Starting with Your Association’s Marketing Team (ASAE Reston Loudoun Swap)

AI is the big craze, and everyone is excited about it, but many are skeptical and even concerned about how it may affect our lives and associations. Learn how AI can energize your association’s marketing initiatives, increase your revenue and reduce expenses. Hear how to construct AI policies for your organization, copyright and other AI issues, use cases and experience with various tools, and piloting AI in your association. More info/register.

Host: ASAE Reston Loudoun Swap

Speaker: Cathy Lada, CAE, Fractional CMO

Fri 3/22 at 4 p.m. – Association and Nonprofit Ethics

Host: Fridays@4

Speaker: Cindy Ziegler, Vice Chair of the ASAE Ethics Committee and the Director of Governance and Special Initiatives at the Association for Professionals in Infection Control and Epidemiology

Tue 3/26 at 11 a.m. – Strategic Partnership Essentials: 7 Key Elements in High Demand by Corporate Sponsors

Host: UST Education

Speaker: Lori Zoss Kraska, MBA, CFRE, Founder and Chief Principal, Growth Owl, LLC

Wed 3/27 from 9 a.m. to 3:20 p.m. – LMS Demo Days

See presentations from a limited number of industry partners that offer learning management systems platforms. More info/register.

Host: ASAE

Participants: Enigma Chat, Crowd Wisdom LMS by Community Brands, MapleLMS, Thought Industries, LearnUpon, Cadmium Elevate, BenchPrep

Wed 3/27 at 12 p.m. – Spark Joy, Not Burnout: Tips to Increase Volunteer Satisfaction

Hosts: Impexium & Mariner Management

Wed 3/27 at 12 p.m. – Getting the Most from Your Learning and Development Budget

Host: Braintrust Professional Institute

Speakers: Randall Craig and Ronja Francoeur, Braintrust Professional Institute

Wed 3/27 at 3 p.m. – Navigating the Member Journey Part 3: Using Your Data to Optimize Event Revenue

Host: Association Analytics

Speaker: Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Thu 3/28 from 9 a.m. to 4 p.m. – LMS Demo Days

See presentations from a limited number of industry partners that offer learning management systems platforms. More info/register.

Host: ASAE

Participants: D2L, Accredible, Blue Sky eLearn, Cadmium EthosCE, TopClass LMS by ASI, Freestone LMS by Community Brands

Thu 3/28 at 12 p.m. – Podcasting Unplugged: Ready to Amplify Your Association’s Voice?

Host: Association Women Technology Champions

Speakers: Colby Horton and Frank Humada, Association Briefings

Thu 3/28 at 1 p.m. (and the following three Thursdays) – Association Creative Marketing Masterclass

Host: Association Academy

Lead instructor: Chris Gloede, Chief Consultant for Ricochet Advisory Services

Thu 3/28 at 3 p.m. – ASAE Q1 Consultant Community Call

ASAE staff provides an update to the ASAE consultant community. A range of topics will be covered. More info/register.

Host: ASAE

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You never grow old at the table

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Quick hits

You never grow old at the table

If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.

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Quick hits

You never grow old at the table

If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.

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Quick hits

You never grow old at the table

If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.

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Quick hits

You never grow old at the table

If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.

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Quick hits

You never grow old at the table

If you’d like to subscribe, please complete the form at the bottom of this post. I won’t share or sell your email address.

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