The weekly list of free educational events and resources for the association community…
ASAE Annual road trip. If you’re going to ASAE Annual in Cleveland and live in the DC area, join KiKi L’Italien on the Association Chat Road Trip to ASAE Annual. If I lived in the DMV, I’d be on this bus for sure. What a terrific way to start the Annual experience. All together now: one hundred bottles of beer on the wall, one hundred bottles of beer…
Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. You’ll find a few different and intriguing ideas to consider in this one.
AI for associations. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy.
AI acceleration. At Noema, former Google CEO Eric Schmidt discusses where AI is headed, when to “pull the plug,” and how to cope with China and other evil players. This post resonates with a sometimes scary but excellent book I’m reading now, The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma by Mustafa Suleyman, co-founder of the AI company DeepMind, which was acquired by Google.
Non-dues revenue. Patti Callahan at Association Analytics describes a data-empowered method for thinking outside the traditional non-dues revenue box and shares examples from associations that are leading the way.
Membership app. Bulletin describes how a membership app helps improve engagement by providing a centralized communication channel for members. A mobile app is a tangible daily reminder of membership value. Plus, unlike social media channels, your association controls your app.
SEO for AI-powered search results. Jim Yu at Content Marketing Institute explains how to adapt your SEO and content strategies for Google’s new AI Overviews and AI-powered search rankings.
Extra credit
Nearly three-quarters of organizations were the target of attempted business email compromise attacks. You might know some of them: several association consultants recently received phishing emails from an association professional with a hacked inbox. | by Stu Sjouwerman, KnowBe4
Deep reading will save your soul. | by William Deresiewicz, Persuasion
Word and language nerds, this one’s for you. “Like” is a symptom of a lack of confidence in language itself. | by Wilfred M. McClay, The Hedgehog Review
Your boyfriend isn’t your camera man: “Her need for me to catalogue her life is slowly draining my soul.” | by Freya India, After Babel
Enjoy one-minute videos of parks from around the world. | One Minute Park TV <You know about Window Swap, right?>
You never grow old at the table
Last week, we loved deviled bluefish with coconut-spiked coleslaw, recipes from chef Ricky Moore of Saltbox Seafood Joint in Durham NC. I baked the fish instead of grilling it, added red bell and jalapeño pepper to the slaw, used regular (instead of preserved) lemon zest, and omitted the chervil. Next time, I’ll add pineapple and/or orange bits to the slaw.
I thought speckled sea trout with red chili and pecans would go well with our leftover slaw—and it did. The link to the original recipe on Serious Eats no longer works, but this copycat recipe has the details.
Sunday afternoon happy hour at my sister-in-law’s led to a visit on the way home to our local brewery, but luckily I had a quick sheet pan meal in mind for dinner: sheet pan Italian sausages with grapes and broccoli rabe. I added red onion and garlic powder to the mix, and served everything on top of polenta, aka Italian grits. Long ago, I copied the Washington Post recipe to Word since I’m no longer a subscriber. If you’re not a subscriber, check out the archived version.
If you’d like to subscribe, please complete the form in the sidebar or at the bottom of this post. I won’t share or sell your email address.
If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.
Fri 6/14 at 1 p.m.* – Talk with CAEs
An online space for CAE candidates to ask questions about the CAE (e.g., exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) and current CAEs to share their knowledge and experience with the exam. More info/register.
Facilitators:
- Aaron Grau, CAE, President, Global Association Partners
- DeeJay Hastings, CAE, Executive Consultant, LEWIS, LLC
*All events are online at Eastern Daylight Time unless otherwise noted.
Fri 6/14 at 4 p.m. – What Does Juneteenth Mean to You, and How Can Associations Honor or Celebrate It?
Participate in a networking discussion about what Juneteenth means to you and how associations can best honor/celebrate it. More info/register.
Host: Fridays@4
Mon 6/17 at 8 a.m. – Leading Change (Radio Free 501c, the podcast of Rogue Tulips Consulting)
Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).
Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting
Guest: Michael Randel
Mon 6/17 at 3 p.m. – Finding Focus: Establishing Strategic Priorities that Meet the Moment
Hear how association executives have approached strategy development and prioritization with mission impact in mind. Explore a data-driven, collaborative approach to strategic planning that aligns the board and staff to pursue a shared vision of success. Learn how to identify and establish enduring priorities that align with your organization’s mission, empowering you to drive meaningful impact while staying responsive to change. More info/register.
Host: McKinley Advisors
Speakers:
- Deborah Bowen, FACHE, CAE, President & CEO, ACHE
- Sherrif Karamat, CAE, President & CEO, PCMA and CEMA
- Christie Tarantino-Dean, FASAE, CAE, Chief Executive Officer, IFT
- Jay Younger, FASAE, President & CEO, McKinley Advisors
Mon 6/17 from 3 to 5 p.m. – Unveiling UX Insights: A Hands-On Exploration (Rockville MD)
Get hands-on experience with user research techniques and see how to collect insights that shape your member’s digital experiences so you can run your own UX research and usability tests to improve your association’s digital presence. Learn how to conduct usability tests to enhance UX functionality and user satisfaction from developing your research goals, building a test plan, executing your testing, and analyzing your results. Location: Rockville MD. More info/register.
Host: Association Women Technology Champions
Speakers:
- Anisah Kabli, Director of Web Development at AVIXA
- Rhoni Rakos, Director of Digital Strategy at fusionSpan
- Ray van Hilst, Director of Client Results at Yoko Co.
Tue 6/18 at 12 p.m. – Intro to AI Webinar for Associations and Nonprofits
This webinar will teach you about Generative AI and Large Language Models, how they work, and how an actual AI expert utilizes these tools in real-world scenarios. Perfect for AI newcomers and early explorers, this session promises a unique opportunity to see generative AI in action, equipping you with the knowledge and confidence to responsibly implement AI in your workflows. More info/register.
Host: Sidecar
Speaker: Thomas Altman, Co-Founder, Tasio
Tue 6/18 at 12 p.m. – Membership to Leadership: Recruiting Millennial and Gen Z members to the Leadership Pipeline (CRVM June Crunch and Munch)
An active volunteer leadership pipeline and succession planning are integral to healthy, thriving chapters. But how do you keep the pipeline going when younger members aren’t joining the association or aren’t stepping up into leadership roles? Let’s brainstorm solutions together as we contemplate the motivations and barriers for joining associations among younger generations, share our challenges and successes in recruiting younger members to chapter leadership roles, and how chapters can encourage younger members into leadership. More info/register (ASAE members only).
Host: ASAE Component Relations and Volunteer Management Council
Facilitators: Eva Przygodzki and Michelle Runge
Tue 6/18 at 12 p.m. – Grade Your MSP: Ensuring Your Nonprofit Receives Optimal Service
Learn to pinpoint essential services your Managed Service Provider (MSP) should be providing and assess the quality and scope of services received versus what is promised in SLAs. Find out about common warning signs that your MSP may not be fully serving your organization’s best interests and questions to ask your provider to ensure they’re aligned with your nonprofit’s goals. More info/register.
Host: ClearTone Consulting
Tue 6/18 at 12 p.m. – Designing for Impact: Mastering the Art of Strategic Event Design
Discover how strategic event design captivates and connects attendees on a deeper level, transforming ordinary events into extraordinary experiences. More info/register.
Host: Bizzabo Studios
Speakers:
- Kacie Finance, VP of Enterprise Sales, Bizzabo
- James Howitt, Director, Client Experience & Development, Smyle
- Sophie Hulf, Senior Creative Strategist, Smyle
- Nick Thomas, Technical Director, Smyle
Tue 6/18 at 1 p.m. – Mapping the Cookie Crumbs: A Hands-On Approach to Process Mapping
Learn about the fundamentals of process mapping. Find out how to create and interpret process maps and apply process mapping to improve business operations. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Gary Harpenau, COO, Innovia Consulting
Tue 6/18 at 1 p.m. – Positioning your Credentialing Program for Success
Learn how to build credentialing programs that meet the needs of stakeholders (now and as they evolve in the future), are consistent with best practices, and are legally defensible. Hear how to gather evidence to make decisions, define members’ needs, find cost-effective solutions for key steps and services in the credentialing process, and create a product portfolio of diverse offerings that address professional development needs and drive revenue. 1 CAE credit. More info/register (ASAE members only).
Host: ASAE
Speakers:
- Cynthia Allen, ICE-CCP, President, SeaCrest Consulting
- Amanda Dainis, PhD, MPA, CEO & Lead Psychometrician, Dainis & Company, Inc.
- Michael Mayer, President, Prolydian
Tue 6/18 at 2 p.m. – Supplier Diversity: The Untapped DEI Strategy that All Associations Need to Implement
the benefits of supplier diversity but more importantly your role in building and growing a supplier diversity program within your company that will transform lives and create true economic equity. More info/register (ASAE members only).
Host: ASAE
Wed 6/19 at 11 a.m. – Charting the Course Beyond Membership: The Essential Role of Non-dues Revenue in Association Success
Learn how associations can strategically leverage non-dues revenue opportunities to ensure financial stability and long-term success. Hear about practical strategies, best practices, and real-life examples to maximize revenue potential and drive success beyond traditional membership models. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Bill Sheehan, Global Head, Association Strategy, D2L
Thu 6/20 at 12 p.m. – Association Reserves (Alexandria VA)
Bring your top-of-mind questions to this “IRL” exchange in Alexandria with Matt and association peers on investment policies, the role of volunteers, best uses of cash assets and positioning reserves as more than a “rainy-day fund.” Location: Alexandria VA. More info/register.
Host: NoVA Association Senior Executives
Speaker: Matt O’Lone CIMA® of Raffa Investment Advisers
Thu 6/20 at 12 p.m. – Member ROI Group
The live discussions will be predominately in CAE education domains related to member ROI on the first and third Thursdays of the month with some exceptions. 1 CAE credit. More info/register.
Host: Ed Rigsbee
Thu 6/20 at 12:30 p.m. – Behind the Screens: TMA’s Website Makeover
Hear about the “behind the screens” experiences leading TMA’s successful website redesign including what worked (and didn’t): designing the RFP and finding the right partner, streamlining navigation and introducing modern branding, creating member journeys and personalized experiences, and empowering TMA’s small staff and creating efficiencies. 0.5 CAE credit. More info/register.
Host: .orgSource
Speakers:
- Jodi Talley, Senior Director of Marketing & Communications, Turnaround Management Association
- Laura Graham, Senior Solutions Consultant, Results Direct | RD Mobile
Thu 6/20 at 1 p.m. – How to Build an Effective Business Continuity Plan
An effective business continuity plan (BCP) seeks to minimize downtime and lost goodwill in the event your operations are disrupted. This spans everything from identifying potential losses to drawing up recovery plans to designing system and personnel redundancies to simulating various incidents. Learn why business continuity plans still matter in the age of remote work, the anatomy of a comprehensive BCP according to current best practice, and hw to go about building your association’s unique plan. 1 CAE credit. More info/register.
Host: UST Education
Speakers: Chris Abel, Manager of Consulting Services, and Heinan Landa, Founder & CEO, Optimal Networks
Thu 6/20 at 2 p.m. – Developing Brand Identity for Events
Deciding how to develop a brand for an event brings up a lot of questions, like how much or how little it should look like your organization’s brand. Hear about event brands the speakers have worked on, and what path they chose and why. Learn about the different styles available when branding your organization’s event, what makes a good event brand, and how to get started at creating a look for your event. More info/register.
Host: Iris Creative Group
Speakers: Beth Brodovsky, president, and Meghan Reilly, art director, Iris Creative Group
Thu 6/20 at 2 p.m. – How to Plan Must-Attend Healthcare Conferences
In a world where healthcare workers have their choice of ways to earn continuing medical education (CMEs), how do you plan a healthcare conference they will travel to attend? Learn how AI is changing the job of the healthcare conference planner; how to market and design an event that accounts for sustainability, wellness and inclusivity; and how to elevate your medical meetings program. More info/register.
Host: Smart Meetings
Speaker: Ariana Reed
Fri 6/21 at 1 p.m. – From Live to Lasting: Transforming Webinars into Engaging eLearning
Learn practical strategies to maximize the impact of your existing webinar content by transforming it into versatile, on-demand courses. Explore effective methods to add interactive elements such as quizzes, polls, and discussion boards to keep learners engaged. Understand how to break down webinar content into manageable, bite-sized pieces to facilitate easier consumption and ongoing engagement. 0.75 CAE credit. More info/register.
Host: BlueSky eLearn
Speakers: Jordan Baker, M.Ed., Learning Solutions Advisor, and Dr. Kristen Wall, MA EdD, Director of Learning & Development, Blue Sky eLearn
Fri 6/21 at 3 p.m. – The Informal Consultants Networking Extravaganza
Topic for this month’s networking meeting for association consultants is: business continuity planning for the solopreneur or small practice consultancy—in addition to any immediate concerns of the group, which will be discussed first. This meeting is self-organized by the consultant community, not an official ASAE event. More info.
Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting
Fri 6/21 at 4 p.m. – Autism Acceptance at Work
Learn how to create a better work environment, and best support neurodiverse co-workers. More info/register.
Host: Fridays@4
Speaker: Katie Kinde, Incompass Education Coordinator, and autism self-advocate
Tue 6/25 at 10 a.m. – 10 Awkward Questions to Ask your Tech Vendor
An AMS salesperson might wow you with all the system’s bells and whistles, but asking key awkward questions will help you determine if you are investing in the right system to meet your association’s needs. Learn how asking the right awkward questions can set you and your association up for success. More info/register.
Host: Ellipsis Partners
Speakers: Jim Pearson, MS Ed, PMP, senior consultant, and Moira Edwards, CAE, president, Ellipsis Partners LLC
Tue 6/25 at 12 p.m. – AWTC Leadership Technology Award Spotlight with Tracy Petrillo
Join award winner Tracy Petrillo to discuss perceptions in leadership and how to get your work noticed. Discuss practical approaches to demonstrate trust as you advance your career. Explore the unique value you bring to your work. More info/register.
Host: Association Women Technology Champions
Speaker: Tracy Petrillo, EdD, CAE, Chief Learning Officer, CASBO
Tue 6/25 at 3 p.m. – ASAE Quarterly Consultant Community Call
ASAE’s goal for this meeting is to provide updates to the consultant community and to open lines of communication between ASAE staff and consultant members. These calls are joined by ASAE leadership as needed to answer any questions from members. More info/register (ASAE members only).
Host: ASAE
Wed 6/26 from 9 a.m. to 4:30 p.m. – Engagement Platforms Demo Day
See presentations from a limited number of industry partners that offer Engagement Platforms. Mobile experts will be showcasing apps and sharing their knowledge with the association market. More info/register.
Host: ASAE
Presenters: PropFuel, Accredible, Higher Logic, Clowder, Credivera, SmartJobBoard, eShow, TopClass LMS, Matchbox, Hivebrite
Wed 6/26 from 10:30 a.m. to 2 p.m. – Unlock Member Loyalty: Volunteer Strategies for Higher Renewals (Arlington VA)
Volunteer (or chapter) programs create a sense of belonging and nudge members into a deeper connection with your association. Learn how to design volunteer programs that tap into members’ aspirations and fuel association loyalty. Discover how fostering a culture of volunteerism both strengthens your association and increases member retention through deeper engagement at all levels. Location: Arlington VA. More info/register.
Hosts: Impexium, Billhighway, Mariner Management, and Higher Logic
Speaker: Peggy Hoffman, President & Executive Director, Mariner Management & Marketing
Wed 6/26 at 3 p.m. – Navigating the Member Journey Part 6: Using Your Data to Create, Track, & Report Association KPIs
Periodically, associations go through an arduous process of defining strategic goals for the next few years. But very often, associations find it hard to measure progress because they lack clear KPIs to track their goals and/or a way to share them across the association. Learn how to identify the key metrics you can use to measure the progress of your strategic goals, use a snapshot dashboard to view all your KPIs in one place, and ensure you have what you need to track and report on your KPIs. 1 CAE credit. More info/register.
Host: Association Analytics
Speaker: Bill Conforti, SVP of Strategy & Solutions, Association Analytics
Thu 6/27 at 2 p.m. – Integrations 101
Hear real-world use cases where integrations helped associations improve their business processes and expose new user data and insights. Learn what an integration is and what it is not, why integrations are important for associations, the role of clean data for effective integrations, and what middleware is and whether you need it. More info/register.
Host: 501Works
Speakers:
- Josh Carlson, Founder & Chief Innovator, PerByte
- Richard Reyes, MBA, Vice President, Digital Strategy, ConnexFM
- James Marquis, CIO, 501Works
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.
Creative Commons licensed photo by Irina Iriser via Unsplash
Amazon and AssociationBrainFood.com links allow me to earn a royalty on any sales or leads that result from clicking. Thank you!
Association Brain Food 