Sometimes You Know More Than You Think You Do

A few months ago Scott Oser asked me if I’d like to be a presenter for a webinar series for association staff who want to learn how to implement social media tools at their organization. I don’t consider myself a social media “expert” but I do know that since immersing myself in social media over the last year and a half, I do have a lot to share with others in my profession. Since I have never presented via a webinar before, and never even presented on social media in any format, I was tempted (for just a second) to pass, but I wanted to stretch myself, so I accepted.

I’m sharing the presentation duties with my new friend Ted LaBarbera. Ted’s the web editor at the American Association of Advertising Agencies in New York. Typical of social media relationships, Ted and I have never met in real life, but I’m sure we’ll enjoy sharing a beer together one day. We’re taking turns on presenting — I’m the lead for two of the webinars (the intro and LinkedIn) and Ted is for the other two (Facebook and Twitter). When we’re not leading, we act as color commentator for each other.

Last week I took the lead on our first webinar — Social Media 101 for Associations. It took a while for me to get the content nailed down. I wanted to focus on the big picture — how social media efforts must align with an association’s strategic plan, the mindset (or culture) required to be successful and the first steps to take. It was way too much content for 50 minutes but we managed to fit it all in, barely.

I posted my PowerPoint presentation and a PDF with session notes on Slideshare in the hopes that my approach will help somebody’s organization or business.

It’s a strange feeling to talk into a phone to an audience that you can’t see and that can’t talk back. But I did enjoy the experience, not as much as speaking to real people in front of you, but hopefully what I had to say made a difference to them. And like speaking in real life, I was wired for about three hours after!

If you are ever offered the chance to do something out of your supposed comfort zone and you know that deep inside you have what it takes, or, with a little work, could have what it takes to do the job, than do it. That’s my advice for the day!

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

One thought on “Sometimes You Know More Than You Think You Do”

  1. Deirdre–I am slowly coming back in to the association world after having to live this month in the theatre world, and I just now viewed your slides. They’re an excellent resource and I will make sure to share this with our staff. And yay to you for stepping outside of your comfort zone!


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