You’ve Got to Read This: September 20, 2011

This is a big week in the association management industry — the week of Innovation Talks, aka #asaeinnov. I wrote about innovation in associations last week for the Avectra blog and will have another post on Wednesday about how Disney encourages an innovative culture.

Innovation is right up there as one of the most over-used words this past year, but maybe that’s because we finally realize that if we don’t innovate, we might become irrelevant. Apple’s been doing it right for a long time so Alan Webber at The Christian Science Monitor looks at what Apple can teach the rest of us.

You want to start a blog, you really do, but there are many factors to consider, or so you say. Laura Click examines The Top 10 Excuses That Keep You From Starting a Blog and tells you how to overcome each one.

Now you have a blog, but you still have trouble finding time to blog regularly, despite Laura’s good advice. Stephanie Cuevas to the rescue with her tips for Time Management for Ridiculously Busy Bloggers.

When’s the last time you took a hard look at the About Us page on your website? Is it the same old lame copy your organization has been using forever? Oh dear. Have no fear, Brian Eisenberg at ClickZ shares the Five Traits of an Effective ‘About Us’ Page

Sheila Scarborough provides some of the best advice I’ve read about conference tweeting plus Tips for Following Conference Twitter Hashtags. Bookmark this one so you’re ready for your next real or virtual conference experience.

Finally, and in keeping with the spirit of risk-taking and innovation, here’s a list by Michele Martin of Seven Dangerous Things Every Adult Should Do. I think I’ve done at least six of them. I’m honestly not sure about #4. Surely I’ve done that in a committee meeting in front of members, but I can’t say for sure. What about you?

blogging website copywriting innovation association freelance writer
Photo by Flattop341 (Flickr)

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

2 thoughts on “You’ve Got to Read This: September 20, 2011”

    1. I’ve been operating under the assumption that an innovative idea must provide value for somebody — customers, members, employees or other stakeholders. Otherwise, it’s not worthy of resources (staff, budget), but rather just a “that’s interesting, moving on…” But now I wonder if I’ve made that clear in my request (over at the Avectra blog) for commitments to innovation. Hmm. Thanks, bro.


Comments are closed.

%d bloggers like this: