I used to silently wish I was creative. I assumed I wasn’t. Creative was for other people, not me. Silly girl. Where was Walt Disney when I needed him?
Gert Garman, Global Creative Development Manager for Disney, visited my local Triangle chapter of the American Marketing Association last week to share Disney’s secrets to innovation. At Disney the prevailing philosophy is “everyone’s creative.” They believe their ability to tap into that creativity is their competitive advantage.
It took me a long time to come to the same conclusion, but I finally wised up. Yes, I’m creative. Heck, I make my living as a writer; I’m at least somewhat creative. But if you had asked me whether I’d be writing for a living five years ago, I’d say, oh no, that’s not practical, I’m not that creative. Here’s the truth: we’re all creative; some people just tap into and leverage their creativity better than others. I’m still working on that.
I’ve been thinking about creativity a lot because it’s ASAE’s Innovation Talks Week in the association management world. I’ve written two blog posts recently for one of my clients, Avectra, about Innovation Week and Disney’s secrets to a creative and innovative culture. Enough with organizations, now it’s time to delve into personal creativity.
Shall we play a game?
Most of us were conditioned by our education, parents or society to tone down our creative bent. Art and music, although recognized as important for our development, weren’t serious subjects. You had to do things “just so” or “according to procedure.” You tried to fit in and, sadly, not fly your freak flag. Maybe that’s why I became a restaurant manager after college. Although I had to comply with budgets, corporate procedures and regulations, I could also express my whole self more than I probably could have in other environments.
Play, games and exercise help get the mind’s juices flowing. Someone recently told me they have a dartboard in their office; when they’re stuck, they start playing and soon their mind is churning. No wonder start-up companies make a big deal about game rooms and exercise facilities – it works! When will the rest of America figure that out?
Gert also suggested we create an area to brainstorm and capture our ideas. Many of my friends swear by their whiteboards. Several ASAE staff painted their walls with IdeaPaint.
Did you ever notice that the offices and cubicles of graphic designers are always full of personal, beautiful and interesting items? My offices at work were always spartan. Now I surround myself with things I like to look at that make me feel good, including a dog and cat for playtime.
Don’t forget music. I like listening to a mix of music, familiar but mostly unfamiliar, so I usually tune into the local college station or listen to the jazz or classical stations if the college station isn’t doing it for me.
Disney tips to creativity
Here’s a list of tips from Gert that will help release your inner Creative.
- Dedicated idea notebook
Capture ideas as they occur. Keep notepads on your desk, in your purse, next to your bed and in your car. Use the recorder on your cell phone. Gert even writes on shower walls with an erasable marker.
- Thinking that makes sense
Our senses wake up our brain, so go out and literally smell the roses. Listen, really listen to the sounds around you. Look at textures. Touch stuff. Julia Cameron, author of The Artist’s Way, tells her readers to go on Artist Dates, weekly solo field trips where for a few hours you explore and feed your senses.
- Take risks
Fail forward so you can learn and grow. Stretch your comfort zone. Don’t listen to nay-sayers. Disney was told many times he’d fail.
- Reward yourself
Finish the draft, have a beer or a piece of expensive cheese, whatever rocks you. And if you manage others, recognize and reward their creative efforts too.
- Ha Ha to A-Ha!
Play, laugh, be silly and let go.
- Ask questions
Gert’s favorite is to ask “why” three times. I can imagine doing this in an office where “because that’s the way we’ve always done it” is the knee-jerk answer. The first and second answers to “Why?” are usually the lame party line. By the third you’ll start getting to the real truth.
- Bend the rules
Ask for forgiveness later. I’ve always liked the stealth approach to innovation. Good luck with that!
- Network and collaborate
This might be my favorite. Surround yourself with a diverse selection of people who have different perspectives and lives than you. Become more interesting because of the people around you. The more diversity around you, the richer your life will be.
I’d add one more: read widely. Look for random interesting well-written blogs to add to your Reader, or smart people from different professions to add to your Twitter follows. If you want to learn more about “fully owning our innate creative spirit again,” then you must read Patti Digh’s Creative is a Verb: If You’re Alive You’re Creative. It’s a beautifully illustrated book full of thoughtful prose, poems, quotes and exercises.
Now go on out there and dance this mess around!