Reads of the Week: December 14, 2012

It’s beginning to look a lot like Christmas…

What a crazy week, I’m trying to get lots of work done before I take time off during the holidays. I must practice what I preach.

Bill Sheridan at the Maryland Association of CPAs (MACPA) interviewed Daniel Pink about his new book, To Sell is Human: The Surprising Truth About Moving Others. Bill asked Dan what he thinks is “the most important skill in today’s rapidly changing environment.” His answer: adaptability. Dan said, “You need to be able to change and adapt. I think people have difficulty with that. Dealing with ambiguity has become profoundly important today. Things are just inherently murkier than they ever have been.”

Bill’s post is required reading. Earlier this year I wrote about Generation Flux and one of its defining traits, the ability to learn new skills. It’s a message we must pound into our brains, and apparently it’s a message that Tom Hood, MACPA’s CEO, preaches as well. Bill said he even has a formula for it: L > C. “That is, in order to flourish, your rate of learning must be greater than the rate of change.” Put that on a t-shirt. In the comments, Tom shared a link where you can pre-order Dan Pink’s book and get freebies too. For a preview, check out the six-page introduction.

My other favorite post of the week is by Colleen Dilenschneider. In Social Media: The Every-Department Job in Nonprofit Organizations, she explains how the job of the marketing professional “has evolved from being a single funnel to media outlets streamlining promotional messages on behalf of an organization, to serving as several funnels to different, targeted demographics based on content from several different departments in a manner that achieves an organization’s long-term goals.” That’s why social media is an organization-wide responsibility, not just marketing’s job.

Siv Rauv provides a very helpful (and illustrated) post at Business 2 Community on how to use social media as a customer service tool. You could use this as the basis for a procedures manual. He says, “It is clear businesses can no longer afford to ignore social media as a customer service platform. Ignore it and you might miss out on building solid relationships with customers, lose a customer, or worse, fuel the wrath of an already angry customer. Respond and receive real consumer feedback, improved brand image and loyal customers.” 

I enjoyed Sarah Lacy’s piece on Pando Daily about what Judd Apatow’s kid can teach us about the Twitter generation. “Basically Judd Apatow accepted what most parents should probably accept: Any control over privacy or what your kid consumes is at best illusory.” It’s fascinating to see the types of skills and attitudes younger generations are naturally adopting because of these new digital platforms. Good lessons for all of us.

Whitson Gordon at Lifehacker gets the Public Service award this week for showing us how to fix ten annoying problems with Facebook, Twitter & other social platforms. Something to do over the holidays!

I’d like to say I’ve been a longtime advocate of poetry, but that’s not true. Although I’ve read my share over the years, I’m a recent convert to its powers. John Coleman discusses the benefits of poetry for professionals at the Daily Good. He says, “Poetry teaches us to wrestle with and simplify complexity,” develop our creativity and sense of empathy, and more. He mentions several poets who were also successful business professionals, but left out one of my favorites, William Carlos Williams, a physician.

I’m sleeping better now that The Walking Dead is on hiatus until next year. No more nightmares about the end of civilization, running out of water and food, and hiding out from sociopaths. Yes, I get a bit too emotionally involved in stories. Even though this show is really about the living and not the dead, fellow fans will love this visual record by the National Post’s Andrew Barr and Richard Johnson of all the zombie kills and the tools used to do the deeds. Daryl’s in second place for kills – they better not kill him off!

Happy Friday!

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

%d bloggers like this: