Association Brain Food Weekly: 2.22.16

Inspiration - Colorado River, Horseshoe Bend, Page AZ

Have you invested in yourself this week? Set aside an hour next week to attend one of these webinars or get some reading (and thinking!) done. Thanks to all the companies in the association community that provide free professional development. You are appreciated.

Tue 2/23 at 1 p.m. – Engaging Your Members

Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Register. (1 CAE credit)

Host: Marketing General, Inc. (MGI)

Speakers: Ian King, Executive Director of Membership for the American Psychological Association, and Erik Schonher, MGI Vice President

Wed 2/24 at 12 p.m. 5 Tips to Drive Mobile Event Sponsorships in 2016

New event tech is delivering more relevant experiences to attendees and savvy planners are using their mobile apps in innovative ways to attract event sponsors. Learn four ways to bring value to sponsors and five best practices for integrating sponsors at events and thereby boosting your revenue. Register.

Host: Lanyon

Speaker: KiKi L’Italien, Social Media Strategist, Founder and CEO, Amplified Growth LLC

Wed 2/24 at 2 p.m. – The Latest Trends in Instructional Design 

Members look to their associations now more than ever to be the one stop shop for all their professional development needs. This virtual lunch will summarize the latest trends in instructional design including microlearning and credentialing, binge learning and ever-evolving social spaces, and explain how you can prepare your association for next level learning. Register. (1 CAE credit)

Host: ASAE

Speaker: Ben Kotenberg, Instructional Designer, National Association of Tax Professionals, and Associate Lecturer, University of Wisconsin

Thu 2/25 at 2 p.m. Bridging the Association Membership and Content Gap

In the ever-evolving association landscape, the gap between your membership, content, and systems keeps growing wider. Explore the shift in member needs and expectations; system alignment and integration strategies; and tactics being used by three associations today to successfully bridge the gap. Register. (1 CAE credit)

Host: Abila/Peach New Media

Speakers: Ryan Graham, Vice President of Sales, Abila/Peach New Media

Thu 2/25 at 3 p.m. – Leading Member Engagement from the Outside-In

Discover insights that will radically shift your understanding of engagement to one based on your members’ perspective and focused on the outcomes they want to achieve. Learn how to redefine engagement as a value-generating partnership; refocus engagement efforts on what matters most to your stakeholders and advancing the association’s goals; and shift your perspective on engagement to understanding its role at the heart of your business strategy. Register.

Host: Wild Apricot

Speakers: Anna Caraveli, PhD and Elizabeth Weaver Engel, M.A., CAE

If your organization offers professional development for association executives, please send me the link via Twitter. Every Friday, I publish Association Brain Food Weekly with the coming week’s events.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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