Association Brain Food Weekly: 5.23.16

inspiration: Monument Valley AZ

The only way to thrive in our ever-changing world is by sharpening old skills, learning new ones, and deepening your knowledge. That’s why I provide this list every week—so it’s a little easier for you to do that.

Change and fear go hand in hand. Do you ever think about fear? Your fear? Your staff’s fear? Your board’s fear? What do you think about being fearless? See what I think in my latest post, Walk Alongside Fear.

Tue 5/24 at 12 p.m.* – Providing Multilingual Communications at Your International Event
From hiring interpreters to ordering collateral translations, this webinar will walk you through how to decide what’s a “must have” for your event, as well as how to book and promote these services effectively. Discover how to seamlessly integrate multiple language and cultural services at your event. Learn what to watch out for when having materials translated. Reconsider how to market to international audiences to increase attendance. 1 CMP credit. Info/register.

Host: MPI

Sponsor: Greater Fort Lauderdale Convention and Visitors Bureau

Speaker: Yvette Fang, CEO, Red & Blue International

*all times are Eastern Daylight Saving Time

Tue 5/24 at 1 p.m. – A Community Approach to Learning: Cultivating Your Digital Habitat for Professional Development

Learn about the benefits of social learning and how to leverage your online community and learning management system to support and promote social learning. Find out how to coach subject matter experts to be great teachers in a community context and what to look for in social learning technologies. 1 CAE credit. Info/register.

Host: CommPartners

Speaker: Ben Martin, CAE, Chief Engagement Officer, Online Community Results

Tue 5/24 at 2 p.m. – Culture and the Board (Association Chat on Blab)

What does organizational culture have to do with the board? This week’s guests will talk about boards in ways you can’t even imagine. We’ll dig in and get real about the questions we need to start asking and the changes we need to start making for the health and sanity of everyone involved. Participate live or view the recording.

Host: KiKi L’Italien, Amplified Growth

Guests: Jamie Notter and Maddie Grant, founders, WorkXO

Tue 5/24 from 5:30 to 7:30 p.m. – Association Networking Group Happy Hour (DC)

If you’re an association professional in the DC area who loves sharing ideas and meeting new people, please join us for this different kind of “Happy Hour”. The primary focus is getting people together in a relaxed atmosphere to build stronger connections in the community, meet new people, expand existing networks, and talk about issues affecting associations. Please RSVP.

Location: Blackfinn American Saloon, 1620 I St NW, Washington, DC

Wed 5/25 at 9:00 a.m. – AENC Marketing & Communications Roundtable (NC)

Because organic (non-paid) reach on social media is a sliver of what it used to be, social media advertising is the way to go if you need an inexpensive and effective marketing tactic. 1.5 CAE credits. Info/register.

Facilitator: Laura Nakoneczny, CAE

Location: Independent Insurance Agents of NC, 101 Weston Oaks Court, Cary, NC

Wed 5/25 at 12 p.m. – 10 Event Social Media Tools You Can’t Afford to Ignore

Hear some fresh ideas on how to use social media for your next event. Learn about ten social media tools that will captivate and inspire your attendees and hear how event planners are testing these new tools today. Info/register.

Host: Bizzabo and Event Manager Blog


  • KiKi L’Italien, founder, Amplified Growth
  • Alon Alroy, co-founder, CMO, BizDev, Bizzabo

Wed 5/25 from 6 to 7:30 p.m. – DelCor’s Volunteer Night presented by the Capital Area Food Bank (VA)

This year, DelCor is offering a unique twist on its 14th Annual .org Community Food Drive’s Volunteer Night—a chance to learn more about the real people in the DC community who Face Hunger daily.

In this hands-on simulation and discussion, you’ll come to understand hunger and clear up any existing misconceptions. Participants will receive a Family ID that informs and guides their choices for getting through just one day. You’ll have an opportunity to share what you’ve learned and to ask questions. Check out what past participants have to say.

Bring your colleagues, friends, and family—anyone 12 years old and up. Bring a food donation if you can. Location: Personify’s Tyson Corner office (Metro accessible). For more information and to RSVP, please email Bill Rowan or call him at (240) 821-1765.

Thu 5/26 at 12 p.m. – Creating Content to Evidence the Benefit of Membership (Inbound Lunch Bunch)

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. We’re embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound. 1 CAE credit. Info/register.

Host: HighRoad Solution

Thu 5/26 at 12:15 p.m. – New CEO Reflections (Through the CEO Lens Virtual Series)

Getting the job is only the start of the journey. What opportunities are waiting? What hurdles that you didn’t know about? Is there a ‘honeymoon’ period? Hear tips and reflections from three dynamic association CEOs. Info/register.


  • Lowell Aplebaum, CAE
  • ASAE Aspiring Leaders Group


  • Matt D’Uva, FASAE, CAE, Executive Director, International Association for the Study of Pain
  • Sharon Kneebone, IOM, CAE, Executive Director, National Society for Histotechnology
  • Stefanie Reeves, MA, CAE, Executive Director, Maryland Psychological Association

Thu 5/26 from 3 to 5 p.m. – MoCo Idea Swap

How many times have we set up a ‘networking reception’ where we expect our members to show up, play business card roulette, and then walk away having had a meaningful experience. With a little intent and advanced planning, you take these events from a space to mingle to a place to connect. Come to this session with your business cards, and be prepared to learn new approaches by trying, playing, and going outside the norm – participation required. You are guaranteed to walk away with some new perspectives on networking. Info/register.

Location: Rockville, MD

Facilitator: Lowell Aplebaum, CAE

Thu 5/26 at 4 p.m. – Successful SharePoint Implementation

This webinar follow-up to last month’s discussion of planning a migration to SharePoint will delve into the basics of going through with an implementation. You’ll learn about a robust methodology based on standard Information Architecture (IA) principles for successfully assessing and migrating organizational documents to SharePoint. This methodology will help you draw up an outline of the content types in your organization. Info/register.

Host: Community IT

Speakers: Abdul Musa and Johanny Torrico, Community IT

Fri 5/27 at 3 p.m. – How & Why Associations Are Undertaking Marketing Automation

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help all associations evolve fully into digital. 1 CAE credit. Info/register.

Host: HighRoad Solution

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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