Association Brain Food Weekly: 3.31.17

Your weekly list of free webinars and events for the association community…and this time it covers the next two weeks.

Chesler Park - Needles - Canyonlands by Fabio Achilli

It’s a double whammy this week, folks. I’m heading to southern Utah with my guy and two sisters-out-law for a week of hiking amidst the red rocks we love so much. I’ll be off the grid except for sharing photos on Facebook (of course!) so this week’s Brain Food includes webinars and etcetera for the weeks of April 3 and April 10.

Does age still matter? Cynthia D’Amour digs into the reasons why member age isn’t the illuminating factor you think it is. For example, think about the “25 year old married with kids and working” compared to the “25 year old living at home with parents, periodically going to school and yet to pay their own bills.” She also shares insightful observations about the other end of the age spectrum too. A must-read.

Aptify shares five under-utilized member recruitment tactics. The first two are my favorites—every self-respecting association should be using them.

Association Media & Publishing with help from the creative team at Imagination has a new podcast—associationNation. I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. Subscribe and geek out!

Inspired by a series of posts from Billhighway, Associations Now has been all over the joint chapter/National membership topic lately. Billhighway’s most recent post discusses how to decide if joint membership is the right model for your association and chapters.

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers.

If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 4/4 at 12 p.m. – How Marketers Can Unlock the Power of Event Data

What happens to all the data produced by attendees, speakers, and sponsors? Is it being used effectively by other teams or on other tech platforms? Learn how to integrate event data to other platforms so that teams can work smarter and more effectively to make live events more successful. More info/register.

Host: Bizzabo

Presenter: David Epstein, content marketing manager, Bizzabo

*All times are Eastern Daylight Time unless otherwise noted.

Tue 4/4 at 12:30 p.m. – Mobile Learning: A Practical Strategy

Learners expect to take their learning on-the-go. They want to be able to complete full courses, prep for board exams, and earn their certificate – all on their mobile devices. Associations must provide content that’s not only accessible on mobile devices, but is optimized for learning on a mobile platform. Learn how to develop your education strategy to optimize mobile learning in your organization. More info/register.

Host: WebCourseworks

Presenter: Brenda Enders, president and chief learning strategist, Enders Consulting

Tue 4/4 at 2 p.m. – Live from CalSAE’s ELEVATE! Conference (Association Chat)

Join KiKi virtually at the California Society of Association Executives ELEVATE! Conference in Newport Beach, CA. Although a shorter chat than usual, she’ll share insights and takeaways from the conference you won’t want to miss. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Tue 4/4 at 2 p.m. – Women in Leadership: 10 Tips on Getting to the Top

Hear about insights and guidelines for success based on interviews with 300 leaders that will help you get out of your own way and accelerate your career and life. Learn how to move beyond self-esteem issues, take risks, and assume responsibility for your career and unleash your greatness. More info/register.

Host: Smart Meetings

Presenter: Fawn Germer, author, speaker and business consultant

Tue 4/4 at 5 p.m. – AENC FUEL Meetup (Raleigh NC)

Join young professionals (under age 40) for an informal meetup the night before the FUEL roundtable. Thanks to Greenville-Pitt County CVB for sponsoring appetizers.

Location: Cantina 18 in Cameron Village, 433 Daniels St., Raleigh, NC.

Wed 4/5 at 9 a.m. – What Young Professionals Can Do in Our Communities to Make a Difference (AENC Young Professionals/FUEL Round Table – Raleigh NC)

1.5 CAE credits. Location: Raleigh, NC. More info/register.

Facilitator: David Joyner, Joyner Media & Strategies, Inc.

Wed 4/5 at 12 p.m. – SEO and Content: The Perfect Match to Generate New Revenue

Explore how to blend SEO techniques with content marketing to generate new leads and garner deeper engagement that prompts repeat purchases. Learn the basics of SEO, debunk SEO myths, and discover how SEO fits into an organization’s marketing automation strategy. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Emily Wilson, marketing coordinator, HighRoad Solution

Wed 4/5 at 12 p.m. – The Rise of Animations on the Web: the Good, the Bad & Clippy the Office Assistant

Simple animations are a hot design trend for websites as they can be a great way to get a user’s attention, show how something works, reveal meaningful content, or provide whimsy and delight. But, just because something is easy to use, doesn’t mean it’s always the best choice for your website and goals. Hear about this growing trend and examples of successful (and failed) animations. More info/register.

Host: Beaconfire RED

Presenters: Jared Schwartz (moderator), vice president of strategy & innovation, Beaconfire RED and a panel of experts (front-end developer, UX consultant and marketing consultant)

Wed 4/5 at 1 p.m. – One Brand…Many Audiences: An Integrated Approach to Communications

All too often, nonprofit communications are planned and executed in a silo. The membership team has one approach, the fundraising team another, and various directors market their services independently as well. The result? A muddled brand presence and lots of wasted resources. Learn about a pragmatic approach, bolstered by case studies, to integrating your messaging and marketing efforts for greater impact and efficiency. More info/register.

Host: 4Good

Presenter: Michele Levy, brand strategy consultant

Thu 4/6 from 9 a.m. to 1 p.m. – Europe Today: What Associations Need to Know (Washington DC)

Keeping abreast of the current political and legislative changes at the European Union level is critical for U.S. associations. Current and future priorities relating to the recently passed Brexit, burgeoning relations with the current U.S. administration, updates on data privacy laws, and the status on trade policies within the E.U. could all potentially impact your organization’s business. 2 CAE credits. Location: Washington, DC. More info/register.

Host: ASAE


  • Geraldine Emberger, trade counselor for regulatory issues, EU Delegation to the USA
  • Karnel Thomas, vice president of membership and meetings, Utilities Technology Council
  • Alfons Westgeest, FASAE, managing partner, Kellen

Thu 4/6 at 12 p.m. – Build Your Career at an AMC

Hear the stories of association professionals about their AMC career trajectories so you can understand the various starting points, peaks, and successes that shaped their careers. Learn how panelists identified and used their strengths and passions to advance their clients’, AMCs’, and personal goals. Find out the key skills and knowledge you need to grow your career at an AMC. 1 CAE credit. More info/register.

Host: ASAE


  • Gloria Grove, Harrington Company
  • Bruce Hammond, CAE, senior account manager, Association Management Center
  • Kate O’Donnell, CAE, vice president, MCI USA

Thu 4/6 at 12 p.m. – Transitioning from Politics Post-Election: Career Opportunities in Associations

Whatever your skill level or position in politics, chances are, your experience is in demand in the association sector. Hear about the kinds and levels of jobs available in associations; why you’d want to work for an association; how to pitch your skill set to association recruiters and hiring managers; the differences between trade and professional associations—and which might be a better fit for you; and how to find a job if you think the sector is right for you. More info/register.

Host: Association CareerHQ


  • Franklin Davis, senior director, federal affairs, American Beverage Association
  • Jim Zaniello, FASAE, president and founder, Vetted Solutions

Thu 4/6 at 12 p.m. – DC Small Staff Association Brown Bag Lunch Group (Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington, DC. More info/register.

Host: ASAE

Thu 4/6 at 1 p.m. – Looking for a New AMS? Start with the Why

Based on Simon Sinek’s “Start with Why” TED Talk, we explore how asking why more often will help you better understand your goals and requirements as relates to finding a new AMS. Examine common RFI/RFP requirements in Sinek’s “Golden Circle” lens and understand how it’s relevant to your AMS selection process. Learn what else you should be looking for and why innovation should be your biggest driver. More info/register.

Host: NimbleUser

  • Sig VanDamme, chief customer officer, NimbleUser
  • Rob Banwar, account executive, NimbleUser

Thu 4/6 at 1 p.m. – Momentum: Where to Get It & How to Keep It

Slow and steady may win the race but working with leverage increases return on investment for an association and its members. Learn how to maximize your organizational influence, how leverage changes the game, the value of momentum in changing membership from nice-to-have to must-have, momentum-building habits, and powerful strategy starters for you and your team. More info/register.

Hosts: CommPartners and Mary Byers, CAE

Presenter: Mary Byers, CAE, consultant and co-author of Race for Relevance: 5 Radical Changes for Associations

Thu 4/6 at 1 p.m. – Emma’s Top Email Design Tips

Hear about the latest trends and best emails seen recently by the experts at email marketing platform Emma. Learn email design tips, including show-stopping GIFs and smart responsive design, you need to deliver results for the rest of 2017 and beyond. More info/register.

Host: American Marketing Association

Presenter: Jamie Bradley, content marketing strategist, Emma

Thu 4/6 at 2 p.m. – The Changing Nature of Content: How It Affects Associations

Technology is changing every aspect of how we communicate, including the structure and distribution of the content we consume. Explore how content is evolving, which tools are pushing this change, and how associations can use these trends to their advantage. More info/register.

Host: Real Magnet

Thu 4/6 at 3 p.m. – Reston VA Idea Swap

Learn how to know if your board is in trouble, and then what you can (or should) do next. Location: Reston VA. More info/register.

Host: ASAE

Presenter: Eileen Johnson Esq., CAE, partner, Whiteford, Taylor & Preston LLP

Thu 4/6 at 3:30 p.m. – Association Women Technology Champions (Washington DC)

Connect with other women who serve in a variety of technology-related roles and have a safe space to swap stories, share advice, and learn from each other’s successes. During this interactive meet-up, we’ll be discussing how to position yourself as a leader to accelerate your career. Location: Washington DC. More info/register.

Thu 4/6 at 5:30 p.m. – Association Women Technology Champions Happy Hour (Washington DC)

Join other women who serve in a variety of technology-related roles in associations for a happy/social hour at the Irish Whiskey Public House, 1207 19th Street NW, Washington, DC. More info.

Thu 4/6 at 5:30 – Global Meetings Industry Day Celebration (Charlotte NC, Raleigh NC or Myrtle Beach SC)

Join your industry peers and local leaders for a casual evening of networking as we celebrate Global Meetings Industry Day and showcase the value of meetings and travel. Locations: Charlotte NC, Raleigh NC or Myrtle Beach SC. More info/register.

Hosts: MPI-CC, AENC, SCSAE, site Southeast, NCBTA, ISES and NACE

Fri 4/7 at 3 p.m. – Using Marketing Automation to Grow

1 CAE credit. More info/register.

Host: HighRoad Solution

Tue 4/11 at 2 p.m. – Rethinking Creativity (Association Chat)

Learn why more creativity in your work can save your life and your job. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Monica Kang, founder, InnovatorsBox

Tue 4/11 at 2 p.m. – Is it Time for an Event Sponsorship Makeover? 

Does your association use the “wash, rinse and repeat” strategy for sponsorship offerings? Learn why that approach doesn’t work and why it causes sponsors to spend their marketing budget elsewhere. Find out how to improve your program’s performance and bottom line by leveraging essential sponsor KPIs; better understand your sponsors’ needs and objectives; sell with a strong positioning strategy; and attract and retain new sponsors through our best practices. 1 CAE credit. More info/register.

Host: Association Advisor


  • Mark Miller, show manager, Naylor Event Solutions
  • Charles Popper, senior vice president, business development, Naylor Association Solutions

Tue 4/11 at 2 p.m. – How Nature Can Help You Create a Healthy Life & Event

Learn how to tap into the latest in nature science you can simply transform your life and your next meeting. Find out how to influence brain and stress hormones with nature elements; create environments for cohesion, collaboration and creativity; influence personal and attendee health and productivity; and use five-sensory nature science for a memorable meeting. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Lance Breger, executive wellness coach and CEO, Infinity Wellness Partners

Wed 4/12 at 1 p.m. – Uncovering Your Inner Event Superhero to Power Your Mobile Strategy

Hear from a planning peer about how they used their superhero skills to drive engagement with an app that took their event to new heights. Discover the importance of your inner superhero and how your powers impact your personal and professional life. Learn about the different types of planner superheroes, including key traits and characteristics and what you can do to use your superhero skills to increase mobile adoption at your events. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Myllisa Patterson, director of marketing, CrowdCompass by Cvent

Thu 4/13 at 12 p.m. – Five Tips to Grow the Business of Your Education Department

Hear how to infuse a business framework into your education department. Discover five ways to help grow your education department into a robust and competitive business unit. Learn how to recognize constraints and brainstorm ways to reposition them as springboards for growth. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Chris Urena, director of professional development, American Speech-Language-Hearing Association

Thu 4/13 at 2 p.m. – The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership in Today’s World

Learn about The Tech Effect, the hidden threat that makes it harder to grow membership. Hear the story of one membership manager’s challenges, and ultimate triumph—a story that’s inspired thousands to grow their memberships faster than ever. Get five proven strategies to address The Tech Effect and attract new members right away. More info/register.

Host: Wild Apricot


  • Donald Cowper, membership growth specialist, Wild Apricot
  • Terry Ibele, content manager, Wild Apricot

Save the dates:

Tue 4/18 at 12 p.m. – Billhighway Chapter Roundtable (Washington DC)

Wed 4/19 at 7:30 a.m. – Billhighway Chapter Roundtable (Alexandria VA)

Thu 4/20 at 7:30 a.m. – Billhighway Chapter Roundtable (Reston VA)

Tue 4/25 at 12 p.m. CDT – Billhighway Chapter Roundtable (Chicago)

Join fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges. Breakfast/lunch provided. 1.5 CAE credits. Host: Billhighway

More info/register for Washington DC roundtable

More info/register for Alexandria VA roundtable

More info/register for Reston VA roundtable

More info/register for Chicago roundtable

Save the date: Thu 4/20 at 1:30 p.m. – Ask Us Anything with Wes Trochlil, founder of Effective Database Management and Teri Carden, founder of ReviewMyAMS

Whether you want to know the best way to go about selecting a new AMS, what you should know about the implementation process, or anything at all related to data management, now is your chance to ask two of the leading voices about AMS products. You’ve got questions, they’ve got answers. More info/register.

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Creative Commons licensed image of one of our trails—Chesler Park, The Needles, Canyonlands NP—by Fabio Achilli.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

%d bloggers like this: