Association Brain Food Weekly: 4.28.17

Your weekly list of free webinars and events for the association community…

inspiration - learning events for association professionals

If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Preconference sessions take place on Monday, May 1 followed by the conference on Tuesday and Wednesday.

Not a week goes by without some news about a new phishing attack. This time it’s a creepy one caused by some technical voodoo having to do with URL translation. Basically, it makes the URLs of malicious fraudulent sites look like the real McCoy. If you use Chrome, and you’ve recently updated it—this article tells you which version you should have—you’re okay. The rest of you, I can’t help. Read the article.

If you’ve been avoiding articles about digital transformation because you’re sick of anything ‘digital’ and you’re not quite sure what you’re in for—stop it. First, here are the basics on the what, why, and how of digital transformation, and then Mitch Joel’s take on the hard things about the hard thing called ‘digital transformation’—if you’re ready for that and, let’s face it, you have to be. He has an excellent podcast, by the way, if you’re into that kind of thing.

The association tech community is still bopping along to the latest news from Community Brands, and DelCor is keeping right up with their take on this week’s news about the acquisition of Nimble.

The promise of chat bots and smart home devices, like Alexa, completely intrigues me. I can imagine all kinds of ways associations can use this technology to enhance educational programs and member service. I keep meaning to write a blog post about that but you know how that goes. Check out this post about creating a chat strategy for your organization.

Enough of that, it’s time for next week’s learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric. Also, check out the webinars next week from the American Marketing Association:

Tue 5/2 at 1 p.m.* – 18 Event Tech Tools to Measure the Success of Your Event

With the right tools you can keep your finger on the pulse of your event’s success and create experiences that wow your attendees, sponsors, and bottom line. Learn about the top 18 most impactful event tools to help you capture valuable audience data, maximize attendee engagement, and extend your social reach. More info/register.

Hosts: Bizzabo and Liz King Events

Presenter: Liz King, founder, Liz King Events

*All times are Eastern Daylight Time unless otherwise noted.

Tue 5/2 at 2 p.m. – Uncovering Your Inner Event Superhero to Power Your Mobile Strategy

Learn about the importance of your inner superhero and how your powers impact your personal and professional life; the different types of planner superheroes, including key traits and characteristics; and what you can do to use your superhero powers and skills to increase mobile adoption at your events. More info/register.

Host: SmartMeetings

Presenter: Myllisa Patterson, director of marketing, CrowdCompass by Cvent

Tue 5/2 at 2 p.m. – Association Chat Live from #MMCCon

KiKi will broadcast live from the ASAE Marketing Membership & Communications Conference. Will it top last week’s chat with Chuck Fazio? I don’t know, that was a good one. Tune in and find out.  Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Thu 5/4 at 11:30 a.m. – The Changing Face of Volunteerism

Join #CAEvolve with a Lunch & Learn for association professionals (only) about volunteerism. Learn how volunteerism creates member engagement and how to overcome the barriers of time and commitment. Discover how micro-volunteering increases member satisfaction, engagement, and retention while lowering staff administrative efforts. Lunch provided. 1 CAE credit. Location: Tyson’s Corner, VA. More info/register.

Host: Benel Solutions

Presenter: Heather McNair, vice president of engagement strategy, Higher Logic

Thu 5/4 at 1:05 p.m. – ASAE Day at Nats Park: Diamondbacks vs. Nationals

Note: Usually the events on this list are free but I make an exception now and then.

More info/purchase tickets.

Thu 5/4 at 2 p.m. – Liability Risks in Today’s Tumultuous Times

From attrition to slip-and-falls, planners have learned to negotiate meeting contract language to manage common risks, but new pitfalls arise every day. Find out what new liability risk lurks around the corner and how you can address it proactively. Learn how to apply the law to emerging technologies and the changing hospitality landscape. Hear how to develop contract language and other strategies for managing or shifting some of the liability risk. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tyra Hilliard, attorney, professor, College of Coastal Georgia

Thu 5/4 at 3 p.m. – Building a Stronger Organization through Better Project Management (Loudon County VA Idea Swap)

Building stronger organizations requires us to constantly find ways to be more productive with diminishing resources. Since so much of our work is managed through individual projects, explore how better project management can pay off for your organization. Get some key ideas to implement to improve project management within your own organization. 1 CAE credit. Location: Sterling VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Linda Howard, PMP, CMC, Howard Consulting, LLC

Save the date: Thu 5/11 at 12 p.m. – The Chapter Playbook: The Guide for Setting Your Chapters Up for Success – Part 2: Emphasis on Membership, Events and Volunteers
A great deal of time, effort, and resources are typically poured into any efforts for making life easy for chapters—so get a head start as well as a template to build your own guide for chapters to follow. Learn what membership, event and volunteer information you should consider when creating your Chapter Playbook, the key questions to ask yourself as you build out this toolkit, and best practices to help chapters optimize their membership and event efforts. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway

Save the dates: Wed/Thu June 7-8 – AMS Fest in Chicago

First of all: I’m going! See you there. I can’t wait for two loaded days of discussions about nothing but AMS/CRM. Yas. Speakers include high-profile association experimenters, rule breakers and action takers. Register before May 1 for only $250. More info/register.


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Photo: Lower Cathedral Valley Overlook Trail, Capitol Reef NP (Utah)

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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