Association Brain Food Weekly: 6.23.17

learning events for the association community

Your weekly list of free webinars and events for the association community…

learning events for the association community

Peggy Hoffman says we have to get rid of the “V” word: volunteers. What the what? She makes three (if I remember correctly) insightful arguments to back up that statement on a recent episode of Association Chat. I like listening to it as a podcast (the link above) but you can also watch the replay on Crowdcast.

If you haven’t tuned into Association Chat lately, host KiKi L’Italien has made some changes. She now has two co-hosts, Tamela Blalock and Nabil Hassan El-Ghoroury, with whom she discusses interesting news items at the start of the show. Tune in live every Tuesday at 2 p.m. EDT or listen to the podcast or video replay later.

How do you prepare yourself and your organization for the future? George Barbee, author of 63 Innovation Nuggets, recommends building your foresight network and improving your imagining practice.

One thing every leader must develop for the future: an analytics mindset and skills. If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog.

Here’s some practical advice from Forbes about how to get staff to actually use that expensive new tech system. I like their suggestions for training and for getting staff involved at the design phase. Smart.

If any of you have taken a CAE cram course and then not passed, I think I know why—your learning wasn’t spaced. WBT Systems explains why spaced learning works and how you can build it into your online learning programs.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 6/26 at 4:30 p.m.* – AENC FUEL Meetup (Wilmington NC)

All ages welcome to sip, snack and socialize. Buy-on-your-own for drinks, light bites will be provided. Duration: 1.5 hours. Location: Blackfinn Ameripub, 18 Harnett St., Wilmington, NC. RSVP.

*All times are Eastern Daylight Time unless otherwise noted.

Tue 6/27 at 12 p.m. – Low-Cost Tools for Data Visualization

Learn the eight principles of communicating with data—from defining your question to designing simple, clear images. Find out how to choose your visualization and review useful tools that can help you show your impact—Excel and beyond. Get the knowledge you need to create visuals that convince donors, supporters, and your teammates that your work is worth investing in. Duration: 1 hour. More info/register.

Host: Idealware

Presenter: Laura Quinn, founder, Idealware

Tue 6/27 at 12:30 p.m. – Learning Is a Behavior: How to Improve Educational Outcomes through Interventions

Identify best practices to mitigate the extraneous load learners confront in traditional learning environments. Review new research that defines the critical actions learners rely on while consuming educational content. ‘Hack’ several critical behavioral design strategies that support more effective and efficient learning. Duration: 1 hour. More info/register.

Host: WebCourseworks

Presenter: Brian McGowan, co-founder and chief learning officer, ArcheMedX

Tue 6/27 at 1 p.m. – Creating Effective eLearning

These days, anyone with a computer and off-the-shelf eLearning development tools such as Adobe Captivate, Articulate Storyline, and Camtasia Studio can create, publish, and distribute eLearning. But is the published eLearning good, effective eLearning? Learn some of the top dos and don’ts for creating the best kind of eLearning: engaging and effective. Duration: 1 hour. More info/register.

Host: International Association for Continuing Education and Training

Presenter: Kevin Siegel, IconLogic, Inc.

Tue 6/27 at 2 p.m. – Naked and Afraid (with Business Intelligence) – Association Chat

Organize, don’t overexpose, your association for successful BI initiatives. Learn about common pitfalls, transitioning from “historical” to “real time reporting” and how this helps an organization transition to BI, where to start, tips for being successful, and getting organizational buy-in. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury


  • Rebecca Achurch PgMP, PMP, CSM, CAE, Achurch Consulting
  • Jim Gibson, director of business integration services, American Hospital Association

Tue 6/27 at 2 p.m. – The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies

What can associations learn from Costco’s tremendous success? For one, you can learn how to strategically price and package education offerings to build membership and increase retention. Hear about generational preferences for professional education training and the strategic steps you can start implementing today to keep members coming back to your association for their professional development needs. 1 CAE credit. Duration: 1 hour. More info/register.

Host: Abila

Presenter:  Anna Toon, learning product marketing manager, Abila

Tue 6/27 at 2 p.m. – Dos and Don’ts of Building Standout RFPs

Did you know hotels receive an average of 8-10 RFPs per day? Discover the fastest, easiest way to design detailed, successful, stand-out RFPs. Learn how to structure your RFP so that it is most attractive to hotels, implement the most effective ways to negotiate F&B, and apply critical insight on today’s rapidly changing industry outlook. More info/register.

Host: SmartMeetings

Tue 6/27 at 2 p.m. – The Meeting & Event Planners’ Reporting and Analytics Journey

Demystify the data being collected by technology at your events. Learn where to begin with event analytics, the simple con concepts you need to know, what’s happening with analytics in the event industry, and how meeting planners make a name for themselves with analytics. Duration: 1 hour. More info/register.

Host: MeetingsNet

Presenter: John Santaferraro, chief analytics officer, Educational Measures

Tue 6/27 at 2 p.m. – How to Build an Engagement Driven Demand Generation Strategy in 2017

In this digital age, how you interact with your prospects will determine the success of your marketing. Learn how to increase engagement to drive pipeline, how to move from passive to active marketing, and how to leverage behavioral data to find your best leads. Duration: 1 hour. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of content marketing, ON24

Tue 6/27 at 2:30 p.m. – Kick-Butt Prospecting and List Building

Learn winning strategies to boost your prospecting efforts and build out a strong, targeted list of contacts. Duration: 30 minutes. More info/register.

Host: The Moery Company

Presenter: JP Moery

Wed 6/28 at 8:30 a.m. – Corporate Partnerships/Sponsorships Idea Exchange (Washington DC)

Share an example of your organization’s most successful (unique) corporate partnership. Discuss the responsibilities of the association and the corporate partner for activation, whether corporate partners are ‘members’ of your association or ‘vendors’ (there’s an important difference), and your biggest challenge or dilemma with your corporate partner program. Duration: 2 hours. Location: Washington DC. More info/register.

Host: ASAE DC-Area Partnership Professionals Network

Wed 6/28 at 12 p.m. – HighRoadU 2016-2017 Final Exam Wrap Up

1 CAE credit. More info/register.

Host: HighRoad Solution

Wed 6/28 at 12 p.m. – The 3 Keys to Planning a Successful International Event

Learn the latest in global hotel contracting trends. Discover how you can work with the local CVB to maximize your global programs. Find out how technical production companies can help you think globally and deliver locally. Duration: 1 hour. More info/register.

Host: MeetingsNet


  • Anna Link, Carlson Rezidor
  • Verena Jandak-Hollenthoner, Vienna Convention Bureau
  • Agnés Canonica, MCI USA
  • Jonathan Potard, Dorier

Wed 6/28 at 1 p.m. – How to Build a Winning Business Case for New Membership Software

While you may be certain it’s time for serious change, your board may not agree. So how do you build a business case to get board support for new membership software? Learn how to go beyond just the numbers in making a case for change, ways to differentiate between ROI and TCO (Total Cost of Ownership), and what makes a solid project plan. 1 CAE credit. Duration: 1 hour. More info/register.

Host: Aptify

Presenters: Johanna Kasper, director of engagement, and Eric McDonald, engagement manager, Aptify

Wed 6/28 at 1 p.m. – The Digital Elephant in the Room: Integration

With relatively recent developments in the Software as a Service (SaaS) industry, associations find themselves with multiple data management systems that stand alone, along with demands to move toward digital transformation. Learn about the problems created by SaaS, as well as emerging solutions. Duration: 45 minutes. More info/register.

Host: Teri Carden, founder, ReviewMyAMS
Presenter: Will Marling, ShuffleLabs

Wed 6/28 at 1 p.m. – F&B Trends: Forecasts versus Reality

Learn about the latest food trends from around the world, how to incorporate the trends into your meetings and events with ease, and budget-saving tips on managing multiple menu options. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Tracy Stuckrath, Thrive! Meetings & Events

Wed 6/28 at 2 p.m. – An Association’s Guide to Digital and Content Marketing

Discover the exciting range of low-cost and highly effective marketing options available to association marketers. Learn about digital and content marketing trends and how they apply to associations, and the basics of influencer marketing. Find out how to identify content assets to apply to marketing efforts, optimize content for search engines, and use social media advertising for prospecting and retargeting. 1 CAE credit. Duration: 1 hour.  More info/register.

Host: Association Headquarters

Presenters: Sarah Black, senior marcom manager, and Jon Kinsella, senior marketing strategy manager, Association Headquarters

Wed 6/28 at 2 p.m. – Content + Interactions: How to Create Live Experiences That Resonate

Discover an effective formula and the steps you should take to create breakthrough event experiences. Learn how to understand, develop, and activate a brand voice in a physical, social, and live setting; key ways to develop resonant relationships with event audiences; the importance of planned content and attendee interaction approaches; and new strategies to create truly epic events. Duration: 1 hour. More info/register.

Host: BizBash

Presenter: Dax Callner, chief strategy officer, GES Events

Thu 6/29 at 1 p.m. – How the New Medicare Payment System Will Affect Healthcare Association Members

The new Medicare Quality Payment Program (QPP), created by the Medicare reform law known as MACRA, will make significant changes in the way healthcare association members are reimbursed for medical services. Your members need to be prepared, because QPP is here and it will affect them in unforeseen ways. Learn who will be winners and losers under QPP and what healthcare association professionals need to do now to educate their members. Duration: 1 hour. More info/register.

Host: ASAE


  • Carter L. Alleman, JD, associate director of health policy, American College of Osteopathic Surgeons
  • Abner Gonsalves, CAE, partner relationship manager, Health eCareers
  • Britt Reiersgord, candidate experience manager, Health eCareers

Thu 6/29 at 2 p.m. – Members Only: Quick Email Delivery Tips for Associations

The unique challenges and needs that associations face require special considerations in terms of their IT infrastructure. Make sure your email marketing sending environment is optimized so that no member gets left behind. Learn several simple email deliverability tips to help you make the most of your email marketing efforts. More info/register.

Host: Real Magnet

Presenter: Brad Gurley, senior director of deliverability, Real Magnet

Thu 6/29 at 2 p.m. – Supercharge Your Email Campaigns with the Content You Already Have

Learn how to leverage blog feeds, social streams, video playlists, event calendars, and product specials to automate and enhance email campaigns. Find out about the strategy behind a content automation program as well as easy tactics to get started. Look at real examples to drive engagement, building a strategic approach customer journey. Duration: 1 hour. More info/register.

Host: American Marketing Association


  • David DeVore, founder & CEO, StoryPorts
  • Heike Young, content innovation lead, Salesforce

Thu 6/29 at 5 p.m. – Drinks and Discover #HowToASAE Annual Meeting

During this virtual happy hour, four young professionals will share their ideas on attending the ASAE Annual Meeting and highlight their favorite resources and opportunities available to young professionals and first time ASAE Annual Meeting attendees. Bring your favorite beverage and watch the live broadcast. Duration: 1 hour. More info/register.

Organizer: ASAE Young Professionals Committee

Presenters: Paul Leahy, Jenna Worley, Garet Turner, CMP, and Jacob Wilder, CAE

Fri 6/30 at 3 p.m. – Inbound Lunch Bunch 2016-17 Wrap Up

Inbound marketing is so new to the association market that it might make you feel like you’re back in elementary school where everything is new. We’re embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound. Duration: 1 hour. 1 CAE credit. More info/register.

Host: HighRoad Solution

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Public domain image from Kunstformen der Natur by Ernst Haeckel

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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