Association Brain Food Weekly: 1.12.18

professional development for CAEs and the association community

The weekly list of free educational events for the association community…

professional development for CAEs and the association community

Now that holiday feasting and festing is over (sad face), if you’re like me, you’ve recently renewed your commitment to a healthier lifestyle. What throws me off is attending conferences. The folks at Eventpedia understand this dilemma and share six ideas for planning a healthy event experience.

I’ve been a follower of Rohit Bhargava since the early days of Twitter and buy his non-obvious trends books every year. WBT Systems selected six of his 2018 trends and discussed how they apply to the world of online learning.

Women should lead our AI future, says Carlos Perez, author of The Deep Learning AI Playbook. Why? Because AI is currently designed without consideration of one half the human population—women. But, this is more than a diversity issue: “women have a greater intuitive understanding of what makes us all human.”

Cognitive biases explain so much about our political divide, all the –isms and –phobias warping people’s brains, and poor decision-making in general. Since being human means having cognitive biases, you should understand how they affect your opinions and sense of reality. Check out this explanation and visualization of common cognitive biases by Vassilis Tziokas. If you’d like an association context, Kathleen McQuilkin at DelCor Technology Solutions wrote a while back about cognitive biases and technology selection.

Peggy Hoffman shared some ideas on a recent Billhighway webinar on how to reinvigorate your chapters by creating more appealing volunteer opportunities and building a chapter leadership pipeline.

One of my favorite sessions at the Surge virtual summit hosted by Association Success was “Facing and Embracing the Future of Learning” so I’m glad they published an ebook on current trends in micro-learning, micro-credentialing, competency-based education, virtual reality, talent shortages and professional development, and the value ramp.

Some quick hits:

  • The New York Times, with more than 3.5 million paying subscribers and growing, proves people will pay for content. After years of deleting cookies, I finally caved and subscribed to the $13/month plan so I can get recipes too. [Aside: Did you know you can get a really cheap digital Washington Post subscription if you’re an Amazon Prime member?] (Business Insider)
  • Which college majors have the highest proportion of graduates working as waiters? [Being a waiter is an education in itself. I highly recommend it for young folks.] (Reddit)
  • On-demand streaming now accounts for the majority of audio consumption, says Nielsen. (TechCrunch)
  • Four factors are merging the online and offline and in each one China is leading the way. [If you haven’t decided on a major, consider Chinese. Based on my one-semester continuing ed experience, it’s a fascinating language.] (The Economist)

Last week, I shared a list of ebooks on sale—books that have been critically acclaimed in one way or another. But I’ve been thinking, a list of this type is not professionally on topic for this blog. From now on, I’m going to share the list on my other blog—the long ignored Grabbing the Gusto. If you’d like to see that list every week, please subscribe over there. Since Gusto is my food blog, these weekly posts will also include links to recipes I’ve made during the past week or plan to make in the coming weeks.

Ok, finally, here’s the list of free professional development events for the association community scheduled for next week. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 1/16 at 12 p.m.* – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Standard Time unless otherwise noted.

Tue 1/16 at 1 p.m. – Telemarketing Still Has a Place in Today’s Association Marketing Mix

Learn why telemarketing is still important in the membership marketing world. 1 CAE credit. More info/register.

Host: Marketing General Inc.

Presenters: Tim Butte, Relationship Director, and Charity Moody, Manager of Telemarketing Services, Marketing General Inc.

Tue 1/16 at 1 p.m. – GDPR Roadmap for Marketers: Getting Your Organization Primed for Compliance

Few marketers are truly prepared for the General Data Protection Regulation (GDPR), an aggressive new set of regulations that applies to all organizations, in any location, processing the personal data of a European Union (EU) subject. The GDPR comes with steep fines—up to 4% of global revenues—once enforcement begins on May 25, 2018. Learn what you need to know as marketers to prepare for this new enforcement regime but also turn this into an opportunity that will help you be more successful in your marketing efforts. Take away a 10-point action plan that covers the people, process and technology required to comply with GDPR. More info/register.

Host: American Marketing Association


  • Alex Langshur, Founder & Co-CEO, Cardinal Path
  • James McDermott, CEO, CEO & Co-Founder, Lytics

Tue 1/16 at 2 p.m. – Get Your Sh*t Together: Unsolicited Advice for Association Pros with Guest (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Jessica Levin, president and chief connector, Seven Degrees Communications

Wed 1/17 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway

Wed 1/17 at 1 p.m. – How to Use Artificial Intelligence to Maximize Your Marketing

Marketers anticipate AI use will grow by 53%—a much higher rate than any other technology. Marketers view AI as a means of creating more efficiency in their operations, get more from their data, and ramp up personalization without burdening their teams. Hear what marketing leaders are saying about artificial intelligence, and learn how businesses plan to adopt this new, exciting technology. More info/register.

Host: American Marketing Association

Presenter: Bobby Jania, Sr. Director, Product Marketing, Salesforce

Wed 1/17 at 2 p.m. – What You Don’t Know About Your Resume Could Be Killing Your Career

Find out the best formatting tips to make your document pop to the reader. Understand how to write value-driven statements that show how you moved the needle, which is exactly what employers are looking for. Navigate through tough special considerations (i.e. job loss, employment gaps, age-related questions) to create a document that gets attention and ultimately, interviews. More info/register.

Host: PCMA

Presenter: Dawn Rasmussen, president, Pathfinder Writing and Career Services

Wed 1/17 at 2 p.m. – Event Tech Tips to Reduce Risk and Improve R.O.I.

Learn the importance of audience and event data to better attribute marketing activities to business outcomes; how to consolidate event management functions to focus on developing content, creating engaging experiences, and building relationships; and important insights for improved decision-making and R.O.I. optimization. More info/register.

Host: BizBash

Presenter: Justin Panzer, CEO, Eventuosity

Wed 1/17 at 2 p.m. – How to Enhance Safety & Security at Your Event

Learn why your event might (or might not) be targeted for potential terrorist attack or even your attendees for more personalized, street attacks. Better understand the common pitfalls and stereotypes that can have us looking for the wrong things and the wrong people that could pose either harm to us or others. Learn specific tactics that can be used to distract us or even lure us into harm’s way. Hear 5+ “best practices” that can be implemented to mitigate such risks. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Jeff McKissack, President, Defense By Design

Wed 1/17 at 2:45 p.m. – Associations Tableau User Group Meeting (Washington DC)

Explore how Tableau can transform your association’s data. Whether you are new to Tableau or an advanced user, connect with other association professionals using Tableau and learn the latest practices and tips including visualization best practices, analyzing events, and annual reporting. Location: Washington DC. More info/register.

Host: Associations Tableau User Group

Wed 1/17 at 3 p.m. – Breaking Barriers to Entrepreneurship in Associations (Washington DC Idea Swap)

Executives and thought leaders in trade associations and membership societies who are interested in exploring entrepreneurship and change management are invited to help launch the Associations Catalyzing Entrepreneurship (ACE) group. Come discuss barriers to entrepreneurial thinking in associations and swap ideas and experiences to help tackle the other challenges. This is an in-person meeting but a conference line is provided so participants from outside the DC area can dial in. More info/register.

Hosts: Meena Dayak, American Public Power Association, and Jeannie Campbell, National Council for Behavioral Health

Thu 1/18 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway

Thu 1/18 at 12:30 p.m. – The Top Privacy and Data Security Trends and Issues for Nonprofits in 2018

Get an overview on U.S. and global privacy and security trends for 2018. Learn about privacy practices that are facing regulatory and legislative scrutiny, and current data security practices and breach scenarios that are likely to attract attention for your nonprofit. Hear about the EU General Data Protection Regulation (GDPR) as well as real-life compliance examples and practical solutions to the most common privacy and data security issues and challenges being encountered by the nonprofit sector. More info/register.

Host: Venable LLP


  • Robert L. Waldman, Esq. (moderator), Partner and Co-Chair, Nonprofit Organizations Practice, Venable LLP
  • Kelly DeMarchis Bastide, Esq., Partner, eCommerce, Privacy and Cybersecurity Practice, Venable LLP
  • Joel Urbanowicz, Director, Information Security and ICT Process Governance, Catholic Relief Services

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by Mārtiņš Zemlickis on Unsplash

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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