Association Brain Food Weekly: 2.16.18

inspiration for association lifelong learning

The weekly list of free educational events for the association community…

inspiration for association lifelong learning

ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. If you’re not familiar with the EU’s General Data Protection Regulation taking effect in May, please please please review these resources so your organization is in compliance.

At the 2016 ASAE Technology Conference, I ran into an old NAHB IT colleague of mine who told me about this new software they were using to streamline and automate dues and data collection from their 700+ local home building associations. I nearly dropped to the floor and, seriously, my eyes probably misted up too—that’s like an impossible dream come true. I lived that pain at both NAHB and CBIA. But it’s no dream and Joe explained how they did it in this post from Billhighway.

You know what else is a pain to the IT team? Cybersecurity. Their frustration is intensified because their colleagues in other departments, including the C-suite, don’t always take ownership of security like they should. Dan Lautman at DelCor explains what the IT department can do to increase security awareness around the office.

The only way your organization can stay competitive and agile enough to solve today’s problems and face tomorrow’s unknown challenges is to develop a culture of learning. WBT Systems describes the steps required for that transformation.

Associations now have access to affordable AI tools they can use to learn more about their members and deliver more valuable services to those members. describes a few ways AI can help staff provide personalized content to every individual member, an inhuman task made possible by AI.

Some quick hits before we get to the list of next week’s free webinars:

  • Organic reach is declining on social media—here’s what to do about it. (Hootsuite)
  • How to convert blog readers into leads. (Kissmetrics)
  • Why you should surround yourself with more books than you’ll ever have time to read. Done. (Inc.)

Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale.

Here’s the list of free professional development events for the association community scheduled for next week. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 2/20 at 7:30/8 a.m.* – Hire Purpose Career Café (Washington DC)

When a career opportunity surfaces, how can you know it’s the right one? This peer roundtable will help you explore which talents engage you and how you can best serve with passion. Learn how to awaken your personal brand and build “hire purpose” connections. Location: Washington DC. More info/register.


  • Shira Harrington, Purposeful Hire
  • Dana Theus, InPower Coaching

*All times are Eastern Standard Time unless otherwise noted.

Tue 2/20 at 8:30 a.m. – Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA)

Improving your website—design, user experience, personalization, SEO—doesn’t have to mean a complete redesign or a large investment in new software. Come share and discuss strategies you can implement immediately that will produce big results. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct

Tue 2/20 at 2 p.m. – The Dangers of Generational Orthodoxy (Association Chat)

Many of the assumptions made by generational thinking are flawed, misguided or just plain wrong—a form of emergent orthodoxy that may well do more harm than good for associations. Join a provocative conversation with association contrarian Jeff De Cagna about how you and your association can think and act beyond generational orthodoxy and learn with the unfolding under-40 future. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Jeff De Cagna, FASAE, executive advisor, Foresight First LLC

Tue 2/20 at 3:30 p.m. – Let’s Learn More about LinkedIn as a Tool to Drive Membership & Engagement (Columbia MD)

Hear case studies and ideas on how to use LinkedIn to drive membership and engagement. Bring your stories, ideas and questions and together we’ll look for answers. Location: Columbia MD. More info/register.

Hosts: ASAE Columbia Idea Swap and Association Networking Group (ANEX)

Wed 2/21 at 1 p.m. – Money and Meaning: Finding Well-Being at Work

Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018. Find out how to better motivate employees through a focus on individual strengths in the workplace, and how employers can help employees feel more secure through financial wellness workshops aimed at helping employees make holistic, sound financial decisions. More info/register.

Host: ASAE Financial & Business Operations Section


  • Matthew J. Grace, CLU, CLTC, Financial Advisor, First Financial Group and Park Avenue Securities
  • Jill Smerkers, PHR, Vice President for Professional Services, Positively Partners

Wed 2/21 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

The historical, financial, social and demographic data in your AMS is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data; identify which data to mine to improve your member’s experience; and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium

Wed 2/21 at 1 p.m. – 10 Ideas That Will Change Your Event

So many attendees have that “been there, done that” attitude these days. It’s difficult to show them something they haven’t seen. That’s why we’ve scoured the ends of the earth to come up with ten innovative ideas and actionable tips to help you create your most memorable event ever. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenter: Christina Green, blogger, Event MB

Wed 2/21 at 2 p.m. – How to Maximize Audience Engagement at Your Events Using Second Screen Technology

Second screen technology gives event attendees a direct line to interact with your speakers. You’re turning your presentations into conversations that not only engage your audience but lets you gather valuable data in real time. Learn how to obtain important event analytics through attendee engagement and responses; use live polling and digital Q&A to break the monotony of PowerPoint and keep your attendees engaged; and transform meaningful messages through second screen technology at your next event. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Meaghan Carey, Glisser US

Wed 2/21 at 4 p.m. – Association Women Technology Champions Meetup (Washington DC)

Are you a woman? Who works in or with associations? Who’s a technology geek? [By the way, fly that flag proudly.] Then this is your group. Wish I could be there. Location: Washington DC. More info/register.

Wed 2/21 at 4 p.m. – Five Hacks to Weave Constituent Experience into Your Organization

Constituents increasingly expect a rich, personalized experience when engaging with nonprofits. Learn five customer experience “hacks” that come before diving into any technology project and turn your organization into a constituent-centric one. More info/register.

Host: Community IT

Presenter: Kyle Haines, Build Consulting

Thu 2/22 at 8:30 a.m. – Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Reston VA)

Improving your website—design, user experience, personalization, SEO—doesn’t have to mean a complete redesign or a large investment in new software. Come share and discuss strategies you can implement immediately that will produce big results. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct

Thu 2/22 at 9 a.m. – Doing Business in Singapore & Southeast Asia

Get an overview of business issues to consider if your association is contemplating expansion into Southeast Asia: economic reasons for doing business in Southeast Asia, security issues, travel restrictions and visa issues, internet and mobile connectivity, cultural questions, and conference venue availability. 1 CAE credit. More info/register.

Host: ASAE International Section Council

Presenter: Zarina Othman, business development expert, MCI Singapore

Thu 2/22 at 12 p.m. – How to Write Emails for People Who Don’t Read (Washington DC Idea Swap)

Find out why people don’t read emails and what you can do about it. Learn strategies for writing a better subject line to give your email a fighting chance for the reader’s attention; and how to present the most important info at the beginning of the message. Walk away with tips for writing emails that are easy to read on a mobile device. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Leslie O’Flahavan, owner, E-WRITE

Thu 2/22 at 2 p.m. – Strengthening Board and Staff Relationships: A Roadmap to Building Trust and Transparency

The staff and board relationship is critical to fulfilling mission and vision through mutual collaboration and support. Learn how to build greater trust between the board and staff by managing roles, responsibilities and scope of decision-making; steps to develop a culture of transparency between the board and staff; how to manage board/ staff relationships and set expectations through collaboration; and how to ensure buy-in and accountability through innovative strategic planning. 1 CAE credit. More info/register.

Host: Reed Scott


  • Melissa Driver Beard, MPA
  • Wendy Scott, CAE

Thu 2/22 at 2 p.m. – Generations@Work

Organizations find themselves managing four generations—each with their own distinct values and attitudes toward work. To successfully integrate these generations into the workplace, organizations need to embrace radical changes in recruitment, benefits, and culture. Learn how to bridge the generational gap using recruiting, retention, motivation, and management techniques that will inspire each generation and lead your organization to greater success. More info/register.

Host: XYZ University

Presenter: Jodie Swee, Generational Engagement Expert, XYZ University

Thu 2/22 at 2 p.m. – Conquering Resolution Slippage: The Power of Habit

Explore The Power of Habit, a bestseller with a simple three-step process to break bad habits and adopt new ones to make 2018 your best year yet. Learn about smart ways to “chunk down” big resolutions into a series of mini-milestone achievements. Take away tips and tools to fuel extra-mile performance throughout 2018 and beyond. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Donna Kastner, founder, Retirepreneur

Thu 2/22 at 2 p.m. – Understand Your Participants through Attendee Personas

Learn the characteristics of six different attendee personas—brand fanatics, knowledge seekers, social butterflies, reluctant attendees, inspiration seekers, and tech-savvy networks—and how to tailor events to connect with what each persona values. More info/register.

Host: MeetingsNet

Presenter: Milton Rivera, American Express Meetings & Events

Thu 2/22 at 2 p.m. – Triple Threat: Event Tech, Engagement, and the Attendee Experience

Learn how on-site technology can be used to optimize the attendee journey and increase your event’s impact, what data you should be tracking, tools and tactics to get audiences engaged and networking, and how to take advantage of missed opportunities at future events. More info/register.

Host: BizBash

Thu 2/22 at 2 p.m. – Need Volunteers? Four Tech Trends You Need to Know

Learn how new technology is impacting the public’s expectations of causes and charities; four key tech trends that will help you recruit, grow, engage, and recognize volunteers; and low-cost, simple tips to address common volunteer challenges using technology. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Tobi Johnson, MA, CVA, president and founder, VolunteerPro

Save the date: Thu 3/1 at 12 p.m. – How to Create a Collaborative Chapter Marketing Movement

With the generational shift and rise of digital engagement, more chapter-based associations are starting to incorporate influencer models into their digital media marketing strategies. Unsurprisingly, many association leaders are looking to their chapters to help keep their marketing momentum going. Learn what other associations have done to drive membership engagement, particularly with younger generations. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by Simon Matzinger on Unsplash.

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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