Association Brain Food Weekly: 5.4.18

weekly list of free educational events and resources for the association community

The weekly list of free educational events and resources for the association community…

weekly list of free educational events and resources for the association community

Everyone’s understandably stressed out about GDPR. It will change how most organizations do business, but that’s a good thing in the long-run for all of us. DelCor’s David DeLorenzo points out the silver lining to GDPR as well as other data issues you must reckon with.

A Harvard geneticist said the first person who will live to be 150 has already been born. What happens when people have to prepare for 100-year careers? A short Axios article provides much to wonder about.

WBT Systems is finishing up a series of posts about working with instructional designers. But what if you can’t afford an instructional designer? No worries, they’ve got options for you.

Last week I shared life advice from someone’s 90 year old grandmother. This week someone’s grandfather is sharing his life lessons. I expect you all to start listening to me soon. I know some things! Nah, give me 20 years or so, then I’ll bend your ear.

Some quick hits before we get to the list of free webinars:

  • Heh heh, some Londoners were tricked into signing over their firstborn children—an old story but it shows the dangers of agreeing to Terms and Conditions without reading them. I shouldn’t laugh, I don’t always read them either. (The Guardian)
  • 27 useful things you didn’t know Chrome could do (Fast Company)

Way off-topic: Check out my Grabbing the Gusto blog for my weekend post about the list of recipes I’ve made this week or plan to make in the coming week.

Now, the main event: free professional development events for the association community. It’s a short list this week. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Mon 5/7 to Fri 5/18 – Documenting Membership Processes and Procedures Challenge: A 10-Day Online Challenge for Membership Professionals to Document Processes

If your membership staff had to take a long period of leave or left your business, could someone come in and continue membership management processes and procedures without missing a step? Documenting the processes and procedures in an intentional and practical way is crucial to ensuring your membership program performs effectively and efficiently throughout the year. More info/register.


  • Dan Ratner, Membership Strategist, The Next Steps, LLC
  • Nicole Ratner CAE, CMP, Owner, The Next Steps, LLC
  • Lisa Shaugnessy, Founder & Principal Consultant, inkerB Consulting, LLC

Tue 5/8 at 11 a.m.* – The Road to GDPR Compliance: People, Process, and Technology

Learn what you need to consider on the road to GDPR compliance, with a focus on the people, process, and technology involved. Find out what GDPR is and who it affects; the key challenges for most organizations; what minimum requirements must be reached for compliance; how to assess where personal data is stored and may be implicated; how to review and revise policies and notices directed at members and business partners; internal protocols and processes regarding access to data, data retention, information security, incident response, access requests, etc.; and ongoing record-keeping requirements. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, CEO, Matrix Group, and Ryan Costello, Operations Manager, Europe, eTERA Consulting

*All times are Eastern Standard Time unless otherwise noted.

Tue 5/8 at 2 p.m. – Ask the Legal Expert: Your Burning Contract Questions

Receive expert insight on your most critical contract concerns, including renovation, competitors, rate parity, cancellation and attrition; how to draft clauses that will work for the hotel and your group; and what clauses hotels are more likely to accept to meet your needs. More info/register.

Host: Smart Meetings

Presenter: veteran hotel attorney Lisa Sommer Devlin, JD

Tue 5/8 at 2 p.m. – What Event Planners Need to Know About GDPR

Does all this noise about GDPR matter to you, the event planner? It does if you are handling the personal data of EU citizens who attend your events or work in an EU company for any of your upcoming events. Get the down low on what exactly GDPR is and what you and your organization should ensure is in place for compliance by May 25, 2018. 1 CMP credit. More info/register.

Host: Pathable

Thu 5/10 at 2 p.m. – Secrets of Successful Travel Management

Learn about the key areas and benefits of managed travel, including best practices on policies, procedures, preferred supplier strategies, safety, technology tools, trends, performance and more. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Mike MacNair, Senior Vice President, Mid Atlantic, Direct Travel, Inc.

Thu 5/10 at 2:30 p.m. – How Non-Salespeople Can Be Great at Selling 

Leveraging an association’s technical specialists (even the CEO) is a great sales tactic and builds a membership culture within the organization. Many associations have technical experts who possess valuable industry knowledge and can greatly enhance your membership recruitment endeavors. Learn how to help these “non-salespeople” sell. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder and president, The Moery Company

Tue 5/15 at 12 p.m. – Chapter Roundtable in Washington DC

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway

Tue 5/15 at 12 p.m. – The Three Essential Elements of Effective Inbound Strategy

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. But your inbound engine can’t function without the right foundation. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. More info/register.

Host: New Breed

Presenter: O’Keefe Foster, Inbound Advisor, New Breed

Wed 5/16 at 8:30 a.m. – DC-Area Partnership Professionals Network Idea Exchange in Old Town (Alexandria VA)

Join a discussion on what, why, when, and how to track corporate partnerships. More info/register.

Host/Organizer: Bruce Rosenthal, founder, Bruce Rosenthal Associates, LLC, and Partnership Professionals Network

Wed 5/16 at 12 p.m. – Chapter Roundtable in Alexandria VA

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway

Wed 5/16 at 2 p.m. – GDPR: Is Your Event Ready?

Learn how GDPR will affect the data you currently store, how event marketing will be impacted by GDPR, and how can you continue to grow your event under GDPR. More info/register.

Host: Bear Analytics


  • Joe Colangelo, CEO, Bear Analytics
  • Bryan Clark, Associate, Vedder Price

Thu 5/17 at 12 p.m. – Chapter Roundtable in Reston VA

Meet fellow chapter professionals, collaborate and share insights or ideas, get valuable feedback from your peers on your current project/goal/struggle, discover what your peers are working towards/working on, and have lunch on Billhighway. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway

Thu 5/17 at 1 p.m. – Building Capacity: How to Staff (or Contract) for Online Learning Success

Learn about typical types of roles involved in online learning (e.g., roles to support technology platforms, roles to create content, and roles in business development), tasks and responsibilities those roles typically perform, and key factors in deciding what to handle in house, what to contract for, and what to outsource entirely. Hear ideas for how to make the case for more dollars to support new or additional resources. 1 CAE credit. More info/register.

Host: Community Brands


  • Jeff Cobb and Celisa Steele, co-founders, Tagoras
  • Michele Windsor, Vice President, Professional Services & Account Management, Learning Solutions, Community Brands

Wed 5/23 at 1 p.m. – How to Scale Online Learning: B2B Market Strategies for Associations

Learn how to sell online learning content in bulk through your corporate customers/members. Find out how to build a viable business model for bulk sales; develop effective pricing and marketing strategies; compare tradeoffs of selling through sales reps versus online channels; delegate content administration, reporting and user provisioning; integrate core learning systems with CRM platforms and other operational applications; and achieve internal buy-in, drive project momentum and maintain organizational alignment. 1 CAE credit. More info/register.

Host: Talented Learning


  • William Hold, Chief Development Officer, The National Alliance for Insurance Education and Research
  • Linda Bowers, CTO, WBT Systems

Wed 5/23 at 1 p.m. – Are You Getting the Most out of Your Data?

You’ve probably heard the near constant drumbeat in recent years that you should be collecting more data about your membership. But while many associations have heard the call, their approach to collecting and analyzing this data has been unbalanced. They tend to focus on “vanity” metrics, highlighting numbers that tell a compelling story without giving any meaningful insights into member/customer behavior. Learn how you can set your organization apart by digging deeper into the data, enabling you to surface meaningful insights and, most importantly, take action. More info/register.

Host: ReviewMyAMS


  • Teri Carden, CEO, ReviewMyAMS
  • Chris Capistran, President, Cobalt

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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