The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

WBT Systems explains why employer and learner interest in digital badges (credentials) is growing rapidly—and why your association should satisfy that interest.

Does your association IT leader pass the CIO sniff test? David DeLorenzo describes the CIO-level skills all association IT leaders must possess—even if they don’t have the CIO title.

Billhighway shares several ways your association can help chapters find good speakers, including curated lists and different kinds of directories.

What can Dale Carnegie, author of the best-selling book How to Win Friends & Influence People, teach associations about a personalized membership experience? Strangely enough, rasa.io found Carnegie’s insight into human nature and his advice on communication still highly relevant.

Some quick hits before we get to this week’s list of free webinars:

  • If your organization hosts webinars, the American Marketing Association is putting on a best practices webinar on Wednesday, July 11—check it out below.
  • 5 critical components of lead-capture forms. (HubSpot)
  • Here’s why you should stop taking Facebook quizzes: the maker of popular quiz apps on Facebook exposed the personal data of 120 million users. (The Verge)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Here are the educational events scheduled for next week plus a few extras. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Tue 7/10 at 12:30 p.m.* – Making Smarter Sponsorship and Exhibitor Decisions

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

*All times are Eastern Daylight Time unless otherwise noted.


Tue 7/10 at 2 p.m. – Marketing, Membership and a View of the Digital Future for Associations (Association Chat)

Learn how to prepare your organization for digital transformation; where and how to leverage data in your operations; how to leverage digital marketing, especially to engage Millennials and Gen Z constituents; and the consolidation of technology in the association space and what it means for the industry. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Shiv Narayanan, VP of Growth at Personify and CMO of Wild Apricot by Personify


Tue 7/10 at 2 p.m. – PCMA Living 360: Dare to Be Different! 3 Keys for Goal-setting Success

Learn a step-by-step process for developing a game plan to transition from being “just” another meeting supplier or planner to becoming an indispensable strategic partner to your event industry counterparts. Hear about new ways to empower yourselves and others to get rid of unnecessary roadblocks, focus on what makes you successful, and then capitalize on these new methods. 1 CMP credit. More info/register.

Host: PCMA

Presenter: speaker, trainer, and consultant Jan Spence


Wed 7/11 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 7/11 at 1 p.m. – Webinar Benchmarks Report 2018

ON24 looked at over 16,000 webinars to find out what really goes into the best webinars, and the results were surprising. Learn about best practices in webinar registration and attendance, best times and days to deliver webinars, average audience size and viewing times, and on-demand webinar viewing habits​. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, Vice President, Content Marketing, ON24


Thu 7/12 at 12 p.m. – Chapters: Are They Worth the Effort?

Learn how to monetize the value of your geographic chapters and establish a more rational basis for the allocation of resources to support those chapters with the use of a ROI calculation template.

1 CAE credit. More info/register.

Hosts: Billhighway

Presenters:

  • Patrick Algyer, Director, Volunteer Relations, Global Business Travel Association
  • Peter Houstle, CEO, Mariner Management & Marketing LLC

Thu 7/12 at 12 p.m. – Simple Steps to Mitigate Monstrous Migration

Content migration is often one of the most time-consuming headaches of a web redesign or build, but it’s also one of the most critical elements of a successful site. Learn how to develop an effective redirect strategy that ensures the new website is optimized for search and users find the content they are looking for. More info/register.

Host: Beaconfire Red

Presenters: Krystee Dryer, Tech Lead and Senior Software Engineer, and Jen Boland, Analytics & Optimization Lead, Beaconfire Red


Thu 7/12 at 12:30 p.m. – Leadership at the Speed of Business

Organizational leaders talk about adaptability, innovation, and change as necessary components of their success. But what does it really mean to be adaptable in the 21st century when today’s stars can lose their value and relevance in a flash? Learn the five keys to successful adaptability and ideas about what they can do to stay relevant. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Rick Lochner


Thu 7/12 at 1 p.m. – From Policy to Performance: Ensuring Successful Teleworking (ASAE FBO Section Council Virtual Huddle)

In an environment where virtual employees are becoming the norm, it’s essential that your association is intentional around creating the right policy, framework and engagement for your teleworking team. Hear about best practices for creating a telework policy that reflects and helps thrive your culture as well as successes and lessons learned from other organizations along this journey. More info/register.

Host: ASAE FBO Section Council

Presenter: Heather de la Riva, SPHR, SHRM-SCP, sHRBP, Director of Virtual Outsourcing, Nonprofit HR


Thu 7/12 at 3 p.m. – ASAE Reston-Loudoun Idea Swap (Leesburg VA)

Join a discussion on creating a highly engaged workforce. Location: Leesburg VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Shira Harrington, founder, Purposeful Hire, Inc.


Tue 7/17 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Wed 7/18 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Thu 7/19 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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