Association Brain Food Weekly: 8.17.18

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

If you’re heading to ASAE Annual, keep an eye out for me and please let me know if you read Association Brain Food. I’m telling you, it will make my day, no exaggeration. When evening approaches and I’m still working on this (hello!) instead of starting dinner, I think back on those moments and persevere.

I haven’t figured out my ASAE Annual schedule yet but when I find time to do that, probably at the airport the way things are going, I will consult the crowdsourced event list that KiKi L’Italien starts up each year.

“When everyone is offering membership, you have to go a step further than everyone else,” said Ernie Smith in Associations Now. All kinds of people and businesses are competing for the time and attention of your members and prospects—and many of them are now offering a membership of sorts. Ernie keeps you up to speed on all these membership happenings.

You’re sure to find several useful ideas in a recent Billhighway post about helping your chapters build a leadership pipeline.

How about building a better sponsorship pipeline too? James M. Personius at Association Media & Publishing explains why you need to get rid of the tiresome platinum-gold-silver-bronze sponsorship tier model.

Have you ever wondered what your technology vendor’s project manager does? Wonder no more. WBT Systems discusses the critical role of the LMS project manager—your “significant other” during implementation.

A few quick hits before we get to this week’s list of free webinars:

  • Did you notice Facebook got rid of its Friend List Feeds feature for mobile devices? How can that be helpful to users? I relied on those every time I went onto Facebook. Oh wait, we don’t matter, we’re the product, not the customer, I keep forgetting. Facebook is becoming less and less useful. (CNET)
  • LinkedIn is making itself less useful too. They’re eliminating all kinds of group moderation and notification features. Maggie McGary, as usual, has all the details. Side note: I can’t even remember the last time I looked at any of my LinkedIn groups, so there’s that. (Mizz Information)
  • Phishing alert: Your package is on its way, but not the one you expected. This one’s a package of pain. (KnowBe4)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week—not much because of ASAE Annual, I suppose. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Sun 8/19 at 1:45 p.m.* – Association Chat Live from #ASAE18

Join Association Chat live at #ASAE18 when we interview Gary LaBranche about his new book, The Association CEO Succession Toolkit. Learn about your first job as a leader—which is finding your replacement. More info.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Gary LaBranche, CAE, president and CEO of the National Investor Relations Institute

*All times are Eastern Daylight Time unless otherwise noted.

Tue 8/21 at 2 p.m. – 5 Ways Nonprofits are Actually Attracting New Members with Social Media

Learn how small and mid-sized nonprofits are attracting new members through social media. Hear about seven common pitfalls that make your social updates less effective and what to do instead, and a simple process to create engaging content on social media that your members and donors will love. More info/register.

Host: Wild Apricot

Presenter: nonprofit social media expert and author Julia Campbell

Tue 8/21 at 2 p.m. – Digital for Events (part 2)

Learn best practices for how organizations and industries are leveraging digital. Find out how digital is transforming the events industry and creating a more meaningful experience for the attendee, while providing desired results for the organizers. 1 CMP credit. More info/register.

Host: PCMA


  • Sourabh Kothari, Director, Advocacy, Brand and Content, Signifyd
  • Donny Neufuss, Director, Digital Engagement, PRG, eSports Vertical Market Leader

Wed 8/22 at 1 p.m. – Create a Smarter Content Strategy for Your Training Initiatives

With so many new content options, innovative formats, methods, tools and sources that are rapidly changing the face of online learning, how do you make the biggest impact on customers? Learn about ten content advances no one can afford to ignore, how to determine which trends align with your business priorities, tips for buy-versus-build decisions, ideas for integrating new content into existing programs, and how to evaluate the impact of a refreshed content strategy. 1 CAE credit. More info/register.

Host: OpenSesame

Presenter: John Leh, CEO and Lead Analyst, Talented Learning

Wed 8/22 at 1 p.m. – How to Protect Your Organization’s Data Anywhere, Anytime & on Any Device

Learn how to protect your data regardless of the ingress point. Gain the confidence to discuss architectural strategies, improve the virility of data and improve the customer experience. Find out how a large healthcare payer implements access management strategies to empower timely access to data from any device, anywhere, at any time. More info/register.

Host: xScion


  • IAM expert Eric Anderson
  • Mason Chaudhry, Principal, Delivery, xScion

Thu 8/23 at 2 p.m. – Understanding When (and If) It’s Time for the Cloud

Learn how to determine when—or if—your organization is ready to move to the cloud. Find out more about your deployment options, get your most burning questions answered, and prepare yourself to make a choice when the time is right. More info/register.

Host: Community Brands

Presenters: Kevin Massey, CPA and cloud expert, and Brandy Keller, Director of Product Management and Product Marketing, Community Brands

Thu 8/23 at 2 p.m. – Conversion through Community: Keeping Constituents Organically Active

According to the Association of Fundraising Professionals, only 19% of first-time donors turn into recurring donors. To convert one-time donors, the next interactions with the constituent are critical. Creating a strong relationship within the first year of a gift is crucial for your organization’s ongoing financial health. Learn how nonprofits are using online communities to build and strengthen relationships with new donors, connect constituents with like-minded donors, and showcase how donations are being used. More info/register.

Host: Higher Logic

Presenter: Annie Moncure, Community Manager, Higher Logic

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by Adam Wyman via Unsplash.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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