The weekly list of free educational events and resources for the association community…
Cherish your good chapter leaders. Charlotte Muylaert at Billhighway explains how to retain chapter leaders and prevent them from burning out and checking out.
What’s in an association CIO’s IT bag? Mike Guerrieri at DelCor reveals the people, policies, talents and tools an association CIO must have on hand—and, strangely enough, finds many similarities between the CIO role and the restaurant executive chef role.
Mark Athitakis at Associations Now reports on disengaged employees—perhaps your members—who believe they lack opportunities to move upward from their “go-nowhere jobs.” He says associations have the opportunity to connect with these professionals by offering credentials and certifications that help them move forward in their careers.
And that’s just one of the reasons why a learning management system (LMS) can be a game changer for members and associations, says WBT Systems.
How do you differentiate your B2B technology company from competitors? Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing.
A few quick hits before we get to this week’s list of free webinars:
- Facebook page engagement has dropped 50%, according to new data. (HubSpot)
- 15 SEO best practices for structuring URLs (Moz)
Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.
Here are the educational events scheduled for next week plus a few extra. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.
Mon 8/27 at 2 p.m.* – Marketing for Membership Growth
Learn what type of results to expect from certain marketing strategies, how new technologies have changed traditional marketing strategies, and how membership marketing is different from marketing non-dues products, programs, services, and events. 1 CAE credit. Info/register.
Host: The Next Steps LLC
Presenters: Dan Ratner, Membership and Business Development Strategist, and Ray Wisniewski, Marketing Specialist, The Next Steps, LLC
*All times are Eastern Daylight Time unless otherwise noted.
Tue 8/28 at 1 p.m. – Innovation Isn’t a Verb: It’s a Mindset
If innovation were easy, everyone would be doing it. But it’s not—and that’s why you’ll want to join us for this deep dive into what it takes to build an environment that supports innovation and the habits to sustain it. Learn about the practical mindset tips to help you up your personal innovation ante, environmental factors that enable an organization to be more focused on problem-solving, the role experimentation plays in innovation, why incremental innovation beats revolutionary strides, and case studies about associations that innovate well. 1 CAE credit. More info/register.
Host: CommPartners
Presenter: Mary Byers, CAE, author of Race for Relevance: 5 Radical Changes for Associations
Tue 8/28 at 2 p.m. – Update Your Skills and Future-Proof Your Career
How will you future-proof your career, and what skills will you need to reimagine yourself not as a meeting planner, but an experience designer, consultant and strategist? Discover the skills you’ll need to be employable in meetings 10 years from now, and how you can begin to articulate your value beyond menu ordering, room booking and any other tasks machines will ultimately do for you. More info/register.
Host: Smart Meetings
Presenter: Jessie States, Manager of Professional Development, Meeting Professionals International
Wed 8/28 at 2 p.m. – Missed Connections: You Just Missed Your Most Important Event Contact
From potential clients to new partners, networking is one of the most powerful experiences at any event. As event organizers, it’s our job to create meaningful experiences and facilitate opportunities for attendees to reach each other. Learn how technology could be the networking game-changer you need for your events. From mobile event apps to lead capture, check-in technology, and more, discover what tech tools will help hit your goals and connect the most important people in every room. More info/register.
Host: BizBash
Presenter: Brooke Gracey, Marketing Manager, Cvent
Wed 8/29 at 1 p.m. – The 2018 ASAE Annual Meeting Recap
With three days of deep dives, workshops and education plus hundreds of vendors in the association marketplace, this year’s ASAE Annual provided no shortage of insights, observations and experiences. A panel of “ASAE Annual Insiders” provides a recap of their favorite moments and takeaways from the 2018 Annual Meeting & Exposition. They’ll share everything they’ve learned and make predictions regarding the new technologies and trends impacting associations and their members in 2019. More info/register.
Host: Impexium
Presenters:
- Jim Katz, VP of Marketing Automation, Higher Logic
- Kara Adams, Client Success Manager, Blue Sky eLearn
- Teri Carden, Founder, Review My AMS
- Patrick Dorsey, EVP of Marketing, Impexium
Wed 8/29 at 1 p.m. – In Balance: Mind, Body and Meeting Wellness
Understand the importance of planning mindful meetings. Discover new ideas for site selection and incorporating invigorating ways to stimulate the senses, integrate wellness sessions, curate food and beverage offerings that nourish the mind and body, and utilize new styles of speakers. Build mindful activities and spaces into your agendas to refresh, recharge and give space to your attendees. Craft out-of-the-box events that create the space to learn, grow and leave attendees enlightened and renewed. More info/register.
Host: Meetings Today
Presenter: Deborah Gee
Wed 8/29 at 1 p.m. – Event Trends: Late 2018 Outlook
Learn about the trends impacting event marketing, budgets, event technology, marketing and social media. 1 CMP credit. More info/register.
Host: Event Manager Blog
Presenter: Julius Solaris, editor, Event Manager Blog
Thu 8/30 at 1 p.m. – Client Agreement – Best Practices Virtual Lunch Session
Learn about the primary elements of successful agreements between AMCs and their clients. Explore contract provisions including the scope of services and how to avoid “scope creep,” “hybrid” management situations, contract length options, contract termination and the effects of same, protecting confidential information, reciprocal indemnification, intellectual property issues, management company evaluations and dispute resolution. 1 CAE credit. More info/register.
Host: ASAE Association Management Company Section
Presenter: C. Michael Deese, Esq., partner in the Washington, D.C. office of Chicago-based Howe & Hutton
Tue 9/11 at 12 p.m. CST – Chapter Roundtable in Rosemont IL
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.
Host: Billhighway
Wed 9/12 at 12 p.m. CST – Chapter Roundtable in Chicago IL
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.
Host: Billhighway
Thu 9/13 at 12 p.m. – 10 Ways to Hack Your Chapters: Takeaways from ASAE Annual
Hear how your fellow component relations peers worked in groups to “hack” away at old processes and ways of handling their chapters and other components. See what innovative new structures, best practices, ideas, and solutions were presented. Four amazing association professionals will be reconnecting with us to recap their top takeaways, insights and lessons learned from the session. More info/register.
Hosts: Billhighway and Mariner Management & Marketing
Thu 9/13 at 12:30 p.m. – 373+ Member Interviews Uncover the Secrets of Member Engagement
Find out how members from small to large associations become engaged. Hear how members articulate the barriers to engagement. Explore the specific value members need by member stage and learn about the experiences they want. Hear key insights and stories from research that will bring you right into the middle of your member’s experience. 0.5 CAE credit. More info/register.
Host: .orgCommunity
Presenter: Amanda Kaiser, founder, Kaiser Insights LLC
Fri 9/14 at 1 p.m. – Foresight is the Future of Governing
Explore why boards are doing the wrong work today and why foresight is the future of governing for boards that want to strengthen their performance and function as capable future-ready stewards for their organizations. Join a discussion of the following learning questions: Why should association board presiding officers and chief staff executives treat governing as a design opportunity? What is the relationship among stewardship, governing and foresight? How can associations embrace a future-ready approach to the work of governing? More info/register.
Host: Blue Sky eLearn
Presenter: Jeff De Cagna FRSA FASAE, executive advisor, Foresight First LLC
Tue 9/18 at 12 p.m. – Chapter Roundtable in Washington DC
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.
Host: Billhighway
Wed 9/19 at 12 p.m. – Chapter Roundtable in Alexandria VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.
Host: Billhighway
Thu 9/20 at 12 p.m. – Chapter Roundtable in Reston VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.
Host: Billhighway
Thu 9/20 at 1 p.m. – How to Capture Feedback That Can Actually Improve Member Value
There’s the old way of surveying. And then there’s a completely different way to manage feedback. This webinar will walk you through the best way to capture valuable feedback on a regular basis in a way that will allow you to drive greater member value than ever before. At the end of this webinar, you’ll have access to the knowledge and tools necessary to automate continuous feedback from your members, your staff and your board. 1 CAE credit. More info/register.
Host: CommPartners
Presenter: Dave Will, Co-Founder & CEO, PropFuel
That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.
Creative Commons licensed photo by Jacco Rienks via Unsplash.
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Association Brain Food 
Hi – just thought you would like to know that the event hosted by The Next Steps, LLC was not a free webinar – they were charging $67 for it.
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Wow, thanks for letting me know. Sorry about that. I’m taking them off my list of links to check.
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