Association Brain Food Weekly: 1.18.19

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs.

LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere.

Amanda Kaiser shares a list of content, community, and education resources for association professionals, including Association Brain Food Weekly.

Jimmy Daly at Animalz describes three big challenges to producing great content. He’s spot on, but, thankfully, provides advice on how to overcome these challenges.

Some quick hits before we get to next week’s free webinars:

  • 5 content strategies for niche B2B industries. (Ryan Law, CXL)
  • A classic marketing mantra (about pricing) is flawed. (Barry Davret, Medium)
  • 20 of the best free stock photo sites. (Carly Stec, HubSpot)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Tue 1/22 at 2 p.m.* – Eruption Not Disruption: How to Bulletproof Your Association and Attract More Members & Employees (Association Chat)

Special guest Brian Carter will review the trends that have changed industries, why so many organizations have lost traction, and how top performers are growing and winning today. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

*All times are Eastern Daylight Time unless otherwise noted.

Tue 1/22 at 2 p.m. – Building Event Intelligence: Translating Metrics for You, Your Event and Your Company

Find out how onsite event technology can enable you to gather invaluable data when it comes to measuring and tracking the attendee journey and proving the impact of your event. Learn how emerging reporting and tracking capabilities will help your event marketing team(s) better translate your event metrics and making future event decisions. More info/register.

Host: MeetingsNet

Presenter: Jason Askew, Product Marketing Manager, Cvent

Tue 1/22 at 3 p.m. – Embracing Data and Technology to Increase Member Engagement (online and Washington DC)

Let’s look at association data and tech investments through an entrepreneurial lens and chat about how to realize their full potential, mobilize our data allies, overcome internal resistance to change, and remain agile. Let’s explore how best we can leverage new and inexpensive technologies to boost the human interaction that ultimately defines our success. Arianna Rehak, who organizes virtual conferences and curates content for Association Success, will explain how she uses data to harness and share collective knowledge while continuously focusing on the human element behind the numbers. Emilio Arocho will share how a data-driven approach is changing the culture and shaping product development at the Food and Drug Law Institute. Dave Will, founder of PropFuel, will talk about how entrepreneurs use technology to seize opportunities, take informed risks, get meaningful customer feedback, and drive change for improvement. Location: online and Washington DC. More info/register.

Host: Associations Catalyzing Entrepreneurship

Tue 1/22 at 8 p.m. – Common Mistakes in Cross-Cultural Negotiations

Too many international negotiations fail due to cross-cultural misunderstandings on business relationships, differences in business mindsets, and negotiation techniques that don’t translate well across cultures. Find out the adjustments you may need to make to avoid these pitfalls. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Craig Shim, Director and Founder of Alphacrane Intercultural Specialists

Wed 1/23 at 12 p.m. – Ask the Expert Live: Job Search and Career Management Q&A

Get your job search and career management questions answered live—anonymously, if you wish. Take this opportunity to get advice on how to handle a career challenge that’s been on your mind, for example, navigating a delicate situation at your organization or initiating a difficult conversation with your supervisor. More info/register.

Host: ASAE

Presenter: Association CareerHQ’s resident HR expert, Barbara Mitchell

Wed 1/23 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium

Wed 1/23 at 1 p.m. – #MeetingsToo: How to Prevent & Manage Sexual Harassment at Events

Learn how to identify and prevent sexual harassment at meetings and events, how to take action when an incident takes place and why it matters, and how neglecting prevention and action are contributing to attendee churn and the bottom line. More info/register.

Host: Meetings Today

Presenters: Sarah Soliman Daudin & Courtney Stanley

Wed 1/23 at 1 p.m. – The Future of Experiences: Radical Changes Ahead

Gain insight into the three dimensions of change influencing your audience’s preferences and decisions, and how that requires event profs to think about their design. Understand how you need to shift your attention and focus to get on the cutting edge of this transformation to create events. 1 CMP credit. More info/register.

Host: Event Manager Blog

Presenters: Greg Boule, Chief Experience Architect, and Tim Simpson, Brand & Engagement Strategist, Maritz Global Events Design Studio

Wed 1/23 at 2 p.m. – Accountability and Difficult Conversations (Washington DC)

It can be challenging to figure out how to approach a difficult conversation and so we avoid having them. Avoiding difficult conversations only makes them worse. Executive coach Carol Vernon will share her framework for having difficult conversations with colleagues or employees. All women in the association technology community are welcome. As always, the meetup will be followed by happy hour. Location: Washington DC. More info/register.

Host: Association Women in Technology Champions

Presenter: Carol Vernon, executive coach, founder, Communication Matters

Wed 1/23 at 6 p.m. – ASAE YP: Drinks & Discover: Virtual Happy Hour

The ASAE Fellows program bestows an honorary recognition on less than 1 percent of the ASAE membership. Join a group of invited ASAE Fellows as they answer questions specific to Young Professionals, including career advancement issues, developing leadership skills and much more. More info/register.

Host: ASAE Young Professionals


  • Hannes Combest, FASAE, CAE, Chief Executive Officer, National Auctioneers Association
  • Matthew D’Uva, FASAE, CAE, Chief Executive Officer, International Association for the Study of Pain
  • Tonya Muse, FASAE, CAE, Executive Director of the Council of Manufacturing Associations at the National Association of Manufacturers
  • Antoinette Samuel, FASAE, CAE, Deputy Executive Director, National League of Cities

Thu 1/24 at 12 p.m. – The Ins and Outs of ASAE’s Gold Circle Awards: What to Know Before You Apply

The entry deadline is coming up on February 6, 2019 for the ASAE Gold Circle Awards recognizing extraordinary marketing, membership, and communications efforts in 15 different categories. Hear from Gold Circle Award Committee leaders, judges, and past winners about how you too can create a winning entry in this year’s competition. More info/register.

Host: ASAE

Thu 1/24 at 12 p.m. – Cyber Security 2019: Navigating the Changing Privacy and Data Security Landscape (Washington DC Idea Swap)

U.S. federal and state laws mandate actions to protect certain personally identifiable information. In Europe, the General Data Protection Regulation (GDPR) that went into effect in May 2018 may affect U.S. organizations if they process data of individuals located in the EU. In Canada, Brazil, Japan and other countries, stricter privacy laws are in effect, or will take effect soon. Learn how to handle the common privacy and data security issues facing associations. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE

Presenter: Razvan Miutescu, technology and governance attorney with Whiteford, Taylor & Preston

Thu 1/24 at 1 p.m. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator

We are not strangers to reviews. We depend on them for nearly every purchase in our personal lives. But what about in our member’s business lives? You can help your members make smarter buying decisions, give them a place to voice opinions on products and services they use at work all while creating a new unexpected source of non-dues revenue for your organization. Learn what you need to do to get started. More info/register.

Host: The Matrix Group

Presenters: Matrix Group CEO Joanna Pineda and 100Reviews Co-Founder Teri Carden

Thu 1/24 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Gain a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Hosts: Tagoras and Web Courseworks

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras

Thu 1/24 at 1 p.m. – The Stickiest New-Member Engagement Programs 

Learn how associations improved their new member renewal rates by over 9% using four new-member onboarding strategies. Find out how to create a new-member engagement program, improve an existing onboarding program, and understand the link between underused programs and member engagement. 1 CAE credit. More info/register.

Host: GrowthZone

Presenter: Amanda Kaiser, founder, Smooth the Path

Thu 1/24 at 2 p.m. – An Insider’s Perspective: 5 Can’t-Miss Association Events of 2019

A frequent attendee at major association events will reveal which ones he thinks will give association executives and professionals the best return on investment. Find out which event or meeting is best for your association role, how to justify the expense of event attendance to your executive director or board, and the top five association conferences worth attending in 2019. More info/register.

Host: Protech Associates

Presenter: Protech Associates’ Charlie Sapienza

Thu 1/24 at 2 p.m. – Hotel Industry Forecast: What Meeting Planners Can Expect in 2019

Receive a finely-tuned perspective on which markets have a growing pipeline of hotels with meeting space, discover factors impacting the industry including Airbnb, conference and convention renovations, environmental issues and seasonal impacts. More info/register.

Host: Smart Meetings

Presenter: Chris Klauda, Senior Director, Market Insights at STR

Thu 1/24 at 2:30 p.m. – Why Associations Should Focus on Key Accounts in 2019

Larger companies are complex, so landing the “Big Fish” requires a more strategic and long-term approach. Hear about JP Moery’s his key account methodology, which can help chart unique sales opportunities for those companies associations seek to recruit. More info/register.

Host: The Moery Company

Presenter: J.P. Moery, founder, The Moery Company

Tue 1/29 at 2 p.m. – Branded Entertainment and Content Storytelling (Association Chat)

Guest David Beebe talks with Association Chat about the changing media landscape and transforming marketing organizations and brands to create creative and content that wins the hearts, minds, and wallets of members in an age of disruption. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Thu 1/31 at 1 p.m. – How to Reduce Time-to-Value with Modern Customer Training

For mission-driven organizations and commercial businesses, alike, onboarding customers as quickly as possible is a smart move. Learn how effective training accelerates customer time-to-value, why time-to-value can make or break your success, the critical connection between onboarding and time-to-value, how learning platforms are evolving to support these strategies, how quick wins and learning pathways drive customer engagement, and which customer training KPIs matter and why. 1 CAE credit. More info/register.

Hosts: Talented Learning and Thought Industries


  • John Leh, CEO and Lead Analyst at Talented Learning
  • Samma Hafeez, VP of Customer Success at Thought Industries

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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