Association Brain Food Weekly: 5.31.19

Superstition Mountains Wilderness, AZ - Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Superstition Mountains Wilderness, AZ - Free professional development resources and events for CAEs, association staff and others in the association community

Since reading is the first step in the professional development journey, wouldn’t your association want to encourage members (and others in your audience) to develop a reading habit? WBT Systems looks at the state of reading in the U.S. and suggests ways you can help members overcome the typical obstacles to reading.

Millennials are the largest generation in the workplace but not in most associations’ membership. MemberSuite explains how you can improve your value proposition and membership experience for young professionals.

An anonymous board member—who’s a nonprofit governance consultant by day—shares a story with BoardSource about a “duty of care” failure that anyone who works with a board should read.

Associations need lots of data to better understand members, gain insights and make decisions. But how do you prevent all that data from causing analysis paralysis? Tobin Conley, CAE, at DelCor Technology Solutions explains how data governance can tame the data deluge and improve decision-making.

Here’s a prediction from Stuart Meyer at Association Success: “Half or more of the association workforces over the next decade or two will be comprised of highly specialized freelance talent wanting a more flexible life, and associations wanting a more cost-effective and flexible workforce.” What do you think? Sound plausible? I think so.

Some quick hits before we get to next week’s free webinars:

  • A willingness to shift your perspective can help your organization come up with innovative solutions. (Scott Monty)
  • Good news: Trade associations are making strides on gender diversity, with women holding 41% of CEO or executive director roles. (Alex Gangitano, The Hill)
  • It’s blueberry season here. I made these delicious blueberry crumb bars last weekend. (Smitten Kitchen)
  • We’ve also been enjoying fresh peas and snap peas from the farmers market, but even frozen peas will work in this gnocchi with peas, spinach and lemon—add green onions too to celebrate late spring in all its green glory. Or, substitute asparagus for the peas, sadly our asparagus season is over. (Seasons & Suppers)

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Wed 6/5 at 12 p.m.* – Common Legal Pitfalls and How AMCs Can Help Clients Avoid Them

Hear about the most common legal problems that nonprofits managed by AMCs should be able to spot and prevent. Find out how AMCs can determine if a client has one of these common hidden problems and how they can avoid them. 1 CAE credit. More info/register.

Host: ASAE AMC Section Council

Presenter: Ben Tesdahl, attorney, Powers, Pyles, Sutter & Verville PC

*All times are Eastern Daylight Time unless otherwise noted.

Wed 6/5 at 1 p.m. – The State of Community Management 2019

Explore the key findings from The State of Community Management 2019 report, including why communities generate high engagement rates, how communities are transforming their organizations, and how community leadership needs to evolve. More info/register.

Host: Higher Logic and Community Roundtable


  • Rachel Happe, Co-Founder and Principal, The Community Roundtable
  • Heather McNair, Chief Community Officer, Higher Logic

Wed 6/5 at 2 p.m. – The Power of Personalization: How to Create Individual Attendee Experiences at Your Next Event

Personalization is easier than ever. With technology, you can gather data and automate tasks to treat attendees as individuals at every stage of your event. Learn what it means to personalize your event, what data you need to gather at every stage of the event, and how to implement personalization. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Madison Layman, Sr. Associate of Content Marketing, Cvent

Wed 6/5 at 2 p.m. – How to Modernize Your Exhibitor Education Program

There’s no better way to increase exhibitor satisfaction and retention than to help exhibitors get more value out of their participation in your trade shows. Exhibitor education is a proven approach to accomplishing this goal, however many event organizers aren’t taking full advantage of it (and some aren’t incorporating it at all). Hear about relevant statistics to help you justify exhibitor education, introduce fresh education formats that you may not have considered yet, and outline simple steps for choosing the most helpful topics for your exhibitors. 1 CMP credit. More info/register.

Host: Exhibitor Education by WINH

Presenter: Robyn Davis, Trade Show Strategy Specialist and the Owner of When I Need Help (WINH)

Thu 6/6 at 12 p.m. – Partnership Professionals Network Idea Exchange (Washington DC)

In the coming few months, many companies will begin drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. Join a discussion on how to improve your association’s chances of being selected for sponsorship by these companies. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal

Thu 6/6 at 2 p.m. – Small Staff Association Book Club

Join an online discussion of Daniel Pink’s When: The Scientific Secrets of Perfect Timing. More info/register.

Organizer: ASAE Small Staff Association Professionals Community

Thu 6/6 at 2 p.m. – Creating a Sustainable Menu for Your Event

Sustainable food & beverage requires much more than calculating your carbon footprint. It’s a responsibility to make healthy and safe food choices while maximizing budgets and minimizing waste. From incorporating organic, biological and fair trade products, minimizing transportation, serving fresh/seasonal products, minimizing waste, serving well-balanced meals and utilizing registration systems, this session will provide key skills for creating sustainable food and beverage for your events as well as resources to assist you. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tracy Stuckrath, CSEP, CMM, CHC, CFPM

Thu 6/6 at 5:30 p.m. – Cheers to Chapters Happy Hour (Washington DC)

Ready for a networking event that brings together component relations and membership association professionals, just like you? Join us for a few cocktails (on us), and a unique opportunity to network and exchange ideas with other like-minded association professionals. Let’s take the community offline and make face-to-face connections with other component-based organizations. Location: Washington DC. More info/register.

Hosts: Billhighway and Community Brands

Thu 6/6 at 6 p.m. – Navigating Your Career: When Preparation Meets Opportunity (NextGen Talks – Washington DC)

The #ASAENextGenTalks: Connecting with Executives is a micro-networking event for young professionals in the association industry to meet with Meredith Ellison, MBA, CAE, who serves as Vice President of Programs for the National Sleep Foundation. Location: Washington DC. More info/register.

Organizer: ASAE Young Professionals Committee

Tue 6/11 at 2 p.m. – Ready Player One for Associations (Association Chat)

Hear what associations are doing with virtual reality (VR) and augmented reality (AR) today and what they could do in the near future. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Tyler Gates, managing principal at Brightline Interactive and president of the DC Chapter of the VR/AR Association

Thu 6/13 at 12:30 p.m. – We Want You Back: Tools to Re-Engage Lapsed Members

Your association’s goal is to provide meaningful experiences so your members stay engaged. But what happens when they choose not to renew? More importantly, what can you do to bring these former members back into the fold? Get the strategies and tools you need to re-engage and win-back your lapsed members for life. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Scott Oser, president, Scott Oser Associates, Inc.

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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