Association Brain Food Weekly: 2.7.20

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

What do you do at the end of a long, stressful day at the office? Work out? Binge watch TV? Open a bottle of wine? Everyone has different ways of coping, but some of these self-care habits are healthier than others. ‘Self-care’ is a popular topic these days because so many people are stressed and burnt out. In many industries, it’s reached a crisis point.

WBT Systems suggests associations investigate whether the professionals in their industry are dealing with stress, anxiety, depression, and/or alcohol and drug misuse. If so, consider offering wellbeing education and resources, as many medical and legal associations have.

Chapters can cause stress for associations when they take on tasks they’re not equipped to handle. Billhighway explains how to prevent the worst from happening when chapters outsource services and hire staff.

Exhibitors want to stay loyal to industry conferences and trade shows, but they are weighing the expenses against the decreasing ROI. MemberSuite suggests five new ways you can offer more value to exhibitors.

Quick hits before we get to the list of this week’s free education:

  • 20 incredibly useful things you didn’t know Google Maps could do. (JR Raphael, Fast Company)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • Soup is hitting the sweet spot lately. On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. I added a jalapeño along with the poblano. Very tasty, especially with all the suggested garnishes.
  • Jim made chili for Super Bowl night so I made my favorite buttermilk cornbread recipe from the Washington Post. It’s not too sweet so it’s a compromise between northern and southern tastes.
  • A few good vegetable ideas. The first is simple: snap peas tossed with a mix of melted butter, lemon juice, garlic salt, dried basil and Aleppo pepper flakes—one of my favorite spices this past year.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Mon 2/10 at 1 p.m.* – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

*All times are Eastern Standard Time unless otherwise noted.

Tue 2/11 at 1 p.m. – How to become an Excellent Public Speaker

Join an engaging discussion that will provide you with essential tips for improving your presenting skills, including: how to overcome stage fright; the myths and realities of rehearsing; the differences between presenting to larger vs. small audiences; audience engagement techniques; storytelling; PowerPoint dos and don’ts; coaching considerations; and much more. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Community

Presenter: Mark Ames, Director, Government Relations, AIHA

Tue 2/11 at 1 p.m. – Results by Design

Discover the key differentiators between information-based programming and transformational learning. Explore five program design decisions that generate the kinds of results your learners are hungry for. Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. 1 CAE credit. More info/register.

Host: Comm Partners

Presenter: Tracy King, CAE, Chief Learning Strategist & Founder, InspirEd

Tue 2/11 at 2 p.m. – Association Chat on Twitter (#assnchat)

Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. Check KiKi’s Twitter stream for the latest details.

Host: KiKi L’Italien, founder, Amplified Growth

Tue 2/11 at 2 p.m. – Sustainability: No Longer an Option, But a Necessity (Convening Leaders Live Rebroadcast)

There are many altruistic reasons to make your events more sustainable. And, there’s a financial reason too. Explore the benefits of designing events with sustainability at the forefront in a way that makes financial sense. Examine the steps to build a business case for sustainability initiatives at your events and venues by using food waste as an example. 1 CMP credit. More info/register.

Host: PCMA


  • Aurora Benton, Astrapto
  • Michael Barrett, Sports & Leisure North America Centerplate, a Sodexo Company
  • Mac Campbell, CVP, Baltimore Convention Center
  • Mary Cornett (moderator), American Society for Nutrition

Tue 2/11 at 3 p.m. – Digital First: A New Mindset to Expand Association Influence

Join a discussion on what it takes to nurture a digital first mindset across an association and how it can drive real member engagement, yield meaningful data, and help reach new stakeholders. From a leadership mindset to focusing on value-based experiences for customers, let’s discuss how a digital first approach can help us stand up to the competition. More info/register.

Organizers: Associations Catalyzing Entrepreneurship (ACE) and Scott Oser Associates


  • Meena Dayak, ACE founder and strategic trade association communications leader
  • Anthony Shop, chair of the National Digital Roundtable and co-founder of Social Driver
  • Arianna Rehak, CEO and co-founder of Matchbox Virtual Media

Wed 2/12 at 10 a.m. – New Year, New Website: Planning for a Successful Redesign

1 CAE credit. More info/register.

Host: Results Direct

Presenter: Alex Mouw, CAE, Principal Digital Strategist, Results Direct | RD Web

Wed 2/12 at 2 p.m. – Easy and Meaningful CSR

Adding a corporate social responsibility element to a meeting can engage attendees and give back to the host community, improving brand image and harnessing the power of events for the greater good. Industry experts share insight on simple yet meaningful initiatives you can add, including where to find partners and how to put an idea into action. More info/register.

Host: Northstar Meetings Group


  • Melissa Van Dyke, vice president of design and insights for Creative Group
  • Lain Hensley, president and facilitator of Odyssey Teams, Inc.
  • Alex Palmer (moderator), Northstar Meetings Group

Wed 2/12 at 2 p.m. – How to Turn Your Webinar Presenters into Superstars

Learn secrets for finding great webinar talent and best practices to make your existing presenters more engaging and your presentations more fun. More info/register.

Host: ON24

Presenter: Mark Bornstein, VP of Content Marketing, ON24

Wed 2/12 at 4:30 CST – Content & Digital Conversation Circle for Associations & Nonprofits (Chicago IL)

An opportunity for members of the association and nonprofit communities in Chicago to come together to share our issues and challenges around digital and content. Location: Chicago IL. More info/register.

Organizer: Hilary Marsh, founder, Content Company Inc.

Host: Association Forum

Thu 2/13 at 11 a.m. – Using New Tech to Break Down Silos

We’re all familiar with information silos — they’re a challenging fact of life. But some new technologies could change that. With analytics, AI, and machine learning, companies can change how they communicate, gain efficiencies, and break down silos between teams and among networked organizations. More info/register.

Host: MIT Technology Review


  • Zoran Latinovic, visiting postdoctoral scientist at MIT Sloan School of Management, Management Science
  • Sharmila C. Chatterjee, senior lecturer in marketing and the academic head for the Enterprise Management track at MIT Sloan School of Management
  • Ally MacDonald (moderator), senior associate editor, digital, at MIT Sloan Management Review

Thu 2/13 at 12 p.m. – CEX Virtual: Equipping Your Chapter Leaders & Volunteers for 2020

If you work with, manage or nurture chapters leaders or volunteers, join a virtual discussion about opportunities for change, promising developments, and solutions that can create alternative futures for chapters. This Association Component Exchange (CEX) Virtual After Party will turn crowdsourced answers into actionable insights. 1 CAE credit. More info/register.

Hosts: Billhighway, Mariner Management and Matchbox Virtual Media


  • Diana Tucker, CAE, Vice President for Membership and Chapter Relations, NAIOP
  • Wesley Carr, Director of Stakeholder Engagement, Regulatory Affairs Professionals Society
  • Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists
  • Peggy Hoffman, FASAE, CAE, Co-Founder & President, Mariner Management

Thu 2/13 at 1 p.m. – The Power of Strategic Planning: Reimagining What’s Possible

Learn how your association can benefit from strategic planning and the steps you will need to take to get an effective, game-changing plan in place. More info/register.

Host: Virtual Inc.


  • Andy Freed, Chief Executive Officer, Virtual, Inc.
  • Greg Kohn, Chief Growth Officer, Virtual, Inc.

Thu 2/13 at 2 p.m. – Incorporate Unique Coffee Traditions into Your Next Event & Wow Attendees

Learn about coffee rituals from around the world that can easily be incorporated into your next event to take the ubiquitous hotel coffee break to the next level. More info/register.

Host: Smart Meetings

Presenter: Toni Zoblotsky, Director of B2B Marketing and Creator of Meet with Purpose at Hilton

Wed 2/19 at 2 p.m. – AMA on Customer-First Design and User Experience (Rockville MD)

User-centric design isn’t a nice-to-have in today’s market. It’s a must-have. Associations are competing with personalized, intuitive, and advanced customer experiences provided by companies like Stitch Fix, Netflix, Lyft, and Airbnb. How do you design and develop products in a way that based on the needs, wants, and limitations of your customer? Get answers to all your questions about customer-centric design. Location: Rockville MD. More info/register.

Host: Association Women Technology Champions

Presenter: user experience expert Rhoni Rakos

Thu 2/20 from 10 a.m. to 2 p.m. – Collaborate CAE Q&A Event

ASAE CAE Staff and a few current CAE ASAE members will answer any of your questions about getting, studying for, or prepping to get your CAE. More info.

Host: ASAE

Thu 2/20 at 1 p.m. – Strategies to Engage and Retain Your Member Base

When associations struggle to communicate the value of, and benefits associated with membership, it can adversely impact the organization’s membership engagement and retention efforts. Learn about strategies to ensure your members know the value of membership including who you are and what you offer, in order to make sure members stick around. 1 CAE credit. More info/register.

Hosts: MemberSuite and Blue Sky eLearn


  • Shaun O’Reilly, VP of Marketing at MemberSuite
  • Amanda Davis, CMP, Blue Sky eLearn

Thu 2/20 at 3 p.m. – Small Staff Association Book Club: The Power of Moments

Join a discussion of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath. This book explores “why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.” During book club, we’ll explore how we can apply the book’s lessons to our work. For example, how can you ensure the opening reception at your conference is memorable, not just ho-hum? More info/register.

Host: ASAE Small Staff Association Professionals Community

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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