Association Brain Food Weekly: 3.13.20

Free professional development resources and events for CAEs, association staff and others in the association community

UPDATED Wednesday morning 3-18-20 with COVID-19 events and updates. Look for “NEW” and other prefixes.

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Before we get to the good stuff…

What do your “engaged” members not know about?

We all know to never make assumptions about member behavior (or preferences, needs, interests) based on your own behavior. But, I discovered a positive aspect of that tempting cognitive bias: your own behavior might give you something to explore.

Last weekend, I was catching up on ASAE Collaborate discussions, one of which was about year-round membership apps (as opposed to event apps). Someone mentioned ASAE’s app and I thought, huh? I have the ASAE Events app but I didn’t even know about the ASAE app, so I downloaded it. With it, I can read ASAE and Associations Now articles as well as Collaborate discussions on my phone.

Why didn’t I know about this? What does this say about me and my engagement with ASAE? Honestly, I’m not sure. I’m a regular reader of Collaborate (with a subscription to dozens of daily digests) and Associations Now. I go to one or two ASAE conferences a year and usually volunteer as a session proposal peer reviewer for one of them. But, I’ve got to admit, I barely read the annual renewal thank you emails which, I’m guessing, would remind me about benefits.

How did I miss this news about the ASAE app? How long has it been around? So that got me thinking… What are your members missing—even the supposedly engaged ones? Make no assumptions about how often you need to promote the benefits of membership to existing members.

Worthy reads about you know what

Wasn’t it nice to not think about the coronavirus for a minute? That’s a luxury many of you don’t have since you have to make decisions about events, member resources, and employees. In our personal lives, we have to figure out whether to attend a happy hour with friends (I did on Wednesday) or a state SAE lunch (I’m won’t today).

Seth Godin recently said, “Overwhelmed is a choice.” Work has to get done, responsibilities fulfilled, so you must manage the distractions this crisis presents. You can cut through the noise and save time by focusing on a few good sources of information. I like the curated approach of the MIT Technology Review’s Coronavirus Tech Report. A bit more geeky but worthwhile, Coronadaily.

KiKi L’Italien is curating a daily list of association-specific information at Association Chat. She’s also compiled a Twitter list of good follows for COVID-19 news and information.

Associations are also gathering information: PCMA, MPI, Events Council and ASAE.

Good normal reads

The Association Brain Food show must go on!

Some day, events will be back on track, at least at the chapter level. Why? Because, Billhighway says, people crave connection and community, and for now, in-person events do that better than virtual.

Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. WBT Systems suggests offering adulting programs to help young professionals in your industry survive and thrive in their careers.

Tirza Austin believes mentoring is “not a year-long, one-on-one relationship.” At Community by Association, she describes how she shook up the traditional mentoring model, looked for a new type of mentor, got some pushback, but made it work.

The workforce is graying. “In the U.S., 16% of people aged 65 and over are still employed. By 2035, that figure will be 21%.” Abby Levene at Dropbox explains how businesses can benefit from age diversity, especially from the wisdom and life experience of older employees.

Quick hits before we get to the list of this week’s free education:

  • Why your organic traffic might be dropping… and how to fix it. (Levi Wardell, Association Chat)
  • Save this one, it’s real helpful: How to use Google Analytics to improve SEO performance. (Michal Pecanek, Ahrefs)
  • If you care about restaurants, take the time to read this: The American restaurant is on life support. Never more so than now. (Karen Stabiner, The Counter)
  • How can you ease their financial burden and get a better table? Pick up the phone if you want a restaurant reservation. (Monica Burton, Eater)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • Bluefish has a bad rep as a “fishy” fish, but it’s not “fishy” if it’s fresh. It will deteriorate (get fishy) if it’s exposed too long to oxygen or warm temps. My bluefish last week was full of excellent flavor as fresh bluefish should be. I topped it with a mix of Thai basil pesto I made and froze last summer and panko breadcrumbs.
  • My recipe for Thai basil pesto includes Thai basil, garlic, ginger, peanuts, sesame oil, brown (or palm) sugar, rice wine vinegar, fish sauce, red pepper flakes and soy sauce. I’ll share the recipe on my Grabbing the Gusto blog this weekend. Go on over there to subscribe if you don’t want to forget to grab it.
  • This week’s culinary high point has to be this slow cooker coq au vin. My feller was monopolizing the oven with some slow-roasted ribs so I went to plan B, the slow cooker. Oh, man, so good. I made a giant batch and since there’s only two of us, we’ve had this three times this week for dinner. Not complaining!
  • What did we have on the side, besides mashed potatoes, for the coq au vin—greens, of course! What else would you expect from me? Round one: collard and spinach sauté with red onion, carrot, poblano, orange bell, jalapeno and bacon. Round two: kale and arugula sauté with bacon, red onion, jalapeno, mushroom and tomato.

Here are the educational events scheduled for next week, phew, it’s a long one. Keep in mind, details may have changed since last I checked. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Mon 3/16 at 11 a.m.* – Tech Talk: Best Practices for Working Remotely

As you may know, Matrix Group has 10 remote employees, and many of you have reached out to ask about our policies and what best practices we follow.  Hear our tips, tricks, and best practices for working remotely, including communication tools we love – Slack, Zoom, Google Hangouts, and more; our favorite collaboration tools and managing documents in the cloud; our governance and policies for remote work; tips on how to thrive as a remote worker; and strategies for effectively managing your team. More info/register.

Host: Matrix Group

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects

*All times are Eastern Daylight Savings Time unless otherwise noted.

NEW: Mon 3/16 from 11:45 a.m. to 8:20 p.m. – COVID-19 Virtual Summit: Introduction to COVID-19 & Current State of Affairs

Singularity University is fortunate to have access to the world’s leading experts in health and medicine, technology, society, and impact. We’re hosting a three-day virtual summit that will leverage this brain trust to share facts, facilitate discussion, answer questions, and address your concerns around COVID-19—as well as the impact of outbreaks, epidemics, and pandemics—in a measured and thoughtful way. We will humanize what is happening, share practical steps you can take to manage fear and uncertainty surrounding your health and work, and uncover strategies for adapting to future challenges like COVID-19, as well as the long-term impacts they have on society. More info/register.

Host: Singularity University

CORRECTED TIME: Mon 3/16 at 12 p.m. – Crisis Communications: Coronavirus Edition

Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders. Learn how you can communicate effectively with or without a plan currently in place. Get ready to learn 10 tips for communicating during this crisis, how to craft your messages, and the impact good crisis communications can have on your event’s brand long-term. More info/register ($35 for MPI non-members).

Host: MPI

Presenter: Alex Plaxen, MTA, President, Little Bird Told Media

NEW: Mon 3/16 at 12 p.m. – Virtual Town Hall: Cornonavirus & Your Social Impact Workforce

If you have been scrambling to create presentation materials for your upcoming staff meeting about the coronavirus then tune in for answers. We will cover the following during the Virtual Town Hall: your organization’s safety statement; how to provide information/resources/prevention tips about the issue; assembling your COVID-19 team of early responders; office closure scenario planning; local, state and federal closures; and more. More info/register.

Hosts: Nonprofit HR and Independent Sector


  • Lisa Brown Alexander, CEO, Nonprofit HR
  • Victor Reinoso, Chief Operating Officer, Independent Sector

Mon 3/16 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

NEW: Mon 3/16 at 2 p.m. – Pants Aren’t Optional – Configuring Your Home Office to Look Better on Video Conferences

So many people SUCK at videoconferences. You’re talking to their chin. They’re looking at the other screen. You can’t hear them. But you still need to present yourself as the professional you are. How do you look better on camera? What do you need for lights, microphone, and camera? What if you’re not a techie? Hear the details on what we need to know to look better on our video conferences from our home offices…and pants aren’t optional. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Beth Ziesenis, author, speaker, nerd

NEW: Mon 3/16 at 2 p.m. – Motivating Your Team In A Crisis

When distractions are high and stress is mounting, keeping your team engaged and focused on their goals may feel like its own battle. Get insight into fast and effective motivational tools for leaders and peers alike to boost morale in stressful times. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin

NEW: Mon 3/16 at 2 p.m. – Capitol Hill and Coronavirus: What to Expect

Coronavirus is in the Capitol. With recess canceled, what will Congress and the executive branch do in the face of COVID-19? From the Federal Budget and appropriations funding, to logistics on planning and policy updates, learn what to expect in the coming days and weeks. Hear insights into the latest policy developments on the Hill to help you manage your organization’s response to the pandemic. More info/register.

Host: FiscalNote


  • Jason Dick, Deputy Editor, CQ Roll Call
  • Katherine Tully-McManus, Congressional Staff Writer, CQ Roll Call
  • Mary Ellen McIntire, Reporter on Health Care, CQ Roll Call
  • David Lerman, CQ Budget Editor, CQ Roll Call

Tue 3/17 at 12 p.m. – In-House Video Production Best Practices Online Discussion

With an emphasis on how smaller associations manage limited resources to deliver effective video content to their members, we will hear from several association professionals who have successfully navigated the challenges of selecting the right equipment, developing content and production workflows, distributing to various media channels, and tracking performance. More info/register.

Organizer: ASAE Communication Professionals Advisory Council

Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association

NEW: Tue 3/17 from 12:45 to 7:45 p.m. – COVID-19 Virtual Summit: Future Implications and Considerations

Singularity University is fortunate to have access to the world’s leading experts in health and medicine, technology, society, and impact. We’re hosting a three-day virtual summit that will leverage this brain trust to share facts, facilitate discussion, answer questions, and address your concerns around COVID-19—as well as the impact of outbreaks, epidemics, and pandemics—in a measured and thoughtful way. We will humanize what is happening, share practical steps you can take to manage fear and uncertainty surrounding your health and work, and uncover strategies for adapting to future challenges like COVID-19, as well as the long-term impacts they have on society. More info/register.

Host: Singularity University

NEW: Tue 3/17 at 1 p.m. – How to Work Remotely Q&A

Jason Fried, co-founder of Basecamp and author of REMOTE, will host a livestream and give tips on how to work with remote teams. More info.

Tue 3/17 at 1 p.m. – 6 Ways to Make Your Nonprofit’s WordPress Site Secure from Getting Hacked

The last thing you want added to your list is trying to figure out how to fix a site that’s been suddenly hijacked or taken offline. Learn why strong security is important for WordPress, what can happen when your nonprofit’s website gets hacked, six practical steps you can take to keep your site protected, and security recommendations and tips. More info/register.

Host: Nonprofit Tech for Good

NEW: Tue 3/17 at 2 p.m. – Real-World Crisis Communications in the Age of COVID19

A crisis can come in all kinds of forms, but what do you say to your members when a never-before-seen virus appears and no one knows for sure what will happen next? What is your strategy for talking with the Board? Or working with international chapters? Find out how one association is making these tough decisions during the COVID-19 pandemic and receive ideas you can apply in your own messaging. Find out what’s workingwhat’s notand what’s next. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guests: Peter O’Neil, CEO, and Andy Cutler, Director of Communications, ASIS International

NEW: Tue 3/17 at 2 p.m. – Engaging A Team That’s Working From Home

With the option to work from home becoming more available than ever, it’s important to learn the steps you can take that will keep your team engaged, happy, and crushing their goals. Learn ways to immediately boost trust, understanding, and performance. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin

Tue 3/17 at 2 p.m. – Contract Crisis Preparedness for Suppliers

Basic knowledge of your contract language is not enough. You must have the right steps in place to act quickly when a customer wants to make a change due to unforeseen circumstances. Learn how to protect your business and customer interests with potential solutions when challenges arise before and during events. More info/register.

Host: PCMA

Presenter: Lisa Sommer Devlin, attorney

NEW: Wed 3/18 at 11 a.m. – Remote Control

This workshop will feature curated tips from remote-work veterans and newbies, teaching you everything you’ll need to know to make a smooth transition from working at the office (or teaching at university) to working from home. Whether you’re a manager, professor, individual producer, or HR specialist supporting staff through a new remote-work policy, we think you’ll find something in this workshop that’s worth bringing home. More info/register.

Host: Quartz


  • Wade Foster, co-founder, Zapier
  • Cate Huston, engineering manager, Automattic
  • Heather Landy, executive editor, Quartz, and editor of Quartz at Work
  • Grace Bacon, vice president of business operations, Quartz
  • Phoebe Gavin, editorial director of audience, Quartz
  • Courtney Kobylanski, national advertising director, UK, Quartz

NEW: Wed 3/18 at 11 a.m. – Event Live Streaming Basics

Learn the basics of what’s needed to get started and how live streaming can benefit your organization: pros and cons of professional live streaming versus DIY; hardware and software; and live streaming and equipment costs. More info/register.

Host: Pro Video Talent

Presenters: Donna Davis, owner of Pro Video Talent, a video production and live streaming company, and Thomas Wallis, a technical expert in live streaming

Wed 3/18 at 11 a.m. – Your CX Advantage

Customer experience (CX) efforts remain inconsistent in many organizations, but 2020 could be a game-changer. In an age when consumers can reach a competitor in a click, CX is the key differentiator. Increasingly, organizations are spending more on CX and placing greater importance on their results. Hear about advice for new CX leaders, the relationship between the CX leader and CMO, and why more organizations are increasing CX spending. More info/register.

Host: Gartner

Presenter: Augie Ray, VP analyst, Gartner for Marketers

NEW: Wed 3/18 from 11:20 a.m. to 9:10 p.m. – COVID-19 Virtual Summit: Business Impact, Leadership, & Strategies for Today

Singularity University is fortunate to have access to the world’s leading experts in health and medicine, technology, society, and impact. We’re hosting a three-day virtual summit that will leverage this brain trust to share facts, facilitate discussion, answer questions, and address your concerns around COVID-19—as well as the impact of outbreaks, epidemics, and pandemics—in a measured and thoughtful way. We will humanize what is happening, share practical steps you can take to manage fear and uncertainty surrounding your health and work, and uncover strategies for adapting to future challenges like COVID-19, as well as the long-term impacts they have on society. More info/register.

Host: Singularity University

NEW: Wed 3/18 at 12 p.m. – COVID-19 & Your Chapters/Components: FREE Virtual Idea Swap

Here at Mariner we are home to three chapter organizations. All rely on revenue from in-person events. Yikes! Diana Tucker, CAE, Vice President, Membership & Chapter Relations at NAIOP oversees 50+ chapters juggling the same challenge. So, Diana, Peter and Peggy said let’s talk about how to help our chapters thru a turbulent time. More info/register.

Host: Peggy Hoffman & Peter Houstle, Mariner Management

NEW: Wed 3/18 from 12 to 2:30 p.m. – Leading in Uncertain Times

We have been having conversations with many of you regarding the impact of COVID-19 on your organizations and want to provide resources to you as you lead during these uncertain times. Join us for valuable insights and key takeaways you can implement now to prepare for whatever is next. Agenda includes: Lessons Learned During the 2008 Recession, Scenario Planning: Preparing for Whatever May Come, Lean on Your Culture in Difficult Times, and Where Do We Go from Here? Get tools and connections to help you achieve the best outcome possible. Join us for all the sessions or pop in and out throughout the day. More info/register.

Host: .orgCommunity

NEW: Wed 3/18 at 12 p.m. – Content Forum Community Chat

Join us for whatever you need. We are here to listen, to be a sounding board, and to share advice. Join your fellow Content Forum members for collegial support and to share the professional and personal challenges you are facing with COVID-19. More info/register.

Wed 3/18 at 12 p.m. – Pivot to Virtual

Coronavirus has taken the event industry by storm. Many events have been canceled and sponsors are pulling out of their commitments. Join a two-hour dive into the key challenges, crisis management strategies, and solutions needed for meetings and events. Learn what the WHO and CDC are asking planners to do to keep attendees safe, how to decide to cancel and what to tell your attendees, how to manage the virtual experience from a production perspective, how to make money with digital events from a case study, and how to use event apps for online event engagement. 2 CMP credits. More info/register.

Host: EventMB


  • Adele Cehrs, Crisis Communication Expert
  • Chip Massey, Crisis Communication Expert
  • Brent Rogers, Vice President, Creative & Digital at PSAV
  • Taylor Estes, President & CEO, Apple Box LLC
  • Joseph Estes, Co-Founder & Head of Production at Apple Box LLC
  • Mike Piddock, Founder and CEO, Glisser
  • William Thomson, MD, Gallus Events
  • Corey McCarthy, Chief Marketing Officer, Socio
  • Chris Shipton, Scribe and Art Director at Live Illustration Ltd.
  • Julius Solaris, Founder and Editor in Chief, EventMB
  • Dylan Monorchio, Deputy Editor, EventMB

POSTPONED: Wed 3/18 at 12 p.m. – The Impact of Mergers & Acquisitions on a Business Model: How the ABA Responded to Change (Washington DC)

Learn how the ABA approached the growing issue of industry consolidation and its impact on their business model. Find out how they identified critical components of the model and then adjusted ABA’s approach to the market accordingly. This high-level tour of an association facing a market shift will include a few deep dives into areas common to all associations. Also hear Younger’s thoughts on helping organizations face industry consolidation by evaluating the Value Proposition and investigating alternative membership structures. 1 CAE credit. Location: Washington DC. More info/register.

Host: ASAE Executive Management Professionals Community


  • Leann Shepp, Vice President of Membership Operations and Business Intelligence at the American Bankers Association (ABA)
  • Jay Younger, President and Chief Executive Officer of McKinley Advisors

EVENT “ON HOLD” PER ASAE COLLABORATE: Wed 3/18 at 12 p.m. – Small Association Brown Bag Discussion (Washington DC)

This regularly scheduled meeting is a great way to share ideas and ask questions about other associations’ leading practices, and you will get to know colleagues in an informal setting. The discussion topic for the first portion of the meeting: membership renewals and innovative techniques to drive renewal rates. More info/register.

Wed 3/18 at 12 p.m. – The 3 Pillars of an Effective Learning Program

While digital, one-size-fits-one approaches are gaining recognition across the industry, many organizations are still relying on outdated solutions that leave learners wanting more. Without incorporating modern learning methods, you run the risk of a bad learning experience which results in high dropout rates, poor learner engagement, and ROI left on the table. Learn how to adopt a new learning strategy that aligns with today’s learners. Take a deep dive into the 3 core pillars of an effective learning program to ensure your learning program is set up for success. More info/register.

Host: BenchPrep

Presenter: Katie Babbili, Learning Technology Analyst, BenchPrep

Wed 3/18 at 1 p.m. – A Fresh Look at Learning Analytics: How to Squeeze More Insights from Your Data

How can learning analytics help your organization use more of your data, more wisely? Learn how to distinguish between LMS reporting and analytics, five must-have metrics for every executive dashboard, how to select your most valuable business data sources, creative ways to combine data for deeper insights, how to manage data overload, and tips for getting started with learning analytics—even with limited data. 1 CAE credit. More info/register.

Host: Talented Learning


  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, Co-Founder and Director at Authentic Learning Labs

Wed 3/18 at 1 p.m. – Cutting Through The Noise: Writing On-Brand, Effective, And Accessible Content

If you’re like many organizations, your brand guidelines focus heavily on your visual brand language, but voice guidelines are equally important in creating a consistent and distinct on-brand experience, reinforcing your values, mission or purpose. Learn how to develop a brand voice from your existing brand foundation, what plain language best practices are and how they can quickly improve your existing content, and how to apply accessibility best practices to your content so it meets the needs of all users. More info/register.

Host: Phase2

Presenter: Cara Lemieux, Director, Communications & Content, Phase2

NEW: Wed 3/18 at 2 p.m. – Remote Work and Cybersecurity: Supporting Employees in the Midst of a Pandemic

Cyber criminals are taking advantage of the new remote workforce, and attacks are increasing. Remote work, however, can be done securely with the proper procedures, training, and technology in place. Learn how organizations can support their team while protecting their valuable data. Hear about the most common types of attacks facing remote employees; strategies hackers are using to exploit the coronavirus; practical steps employees can take to reduce their cybersecurity risk; and how an organization’s IT department or MSP can provide the necessary support to their remote employees. More info/register.

Hosts: TCDI and ASMGi

NEW: Wed 3/18 at 2 p.m. – Staying Positive for Clients in the Face of Panic

Discover the three biggest mistakes professionals make with freaked out clients, and strategies to calm and connect. Way past self-care, learn the high-performing mental habits that will calm you down and lift you up affecting your clients team and community. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin

Wed 3/18 at 2 p.m. – Communicating Clearly During Crisis Situations

We live in a time of increased risks that make it critical for business event organizers to have a strong, cohesive crisis communications plan. If a crisis hits that impacts your event, you should be ready to communicate to participants, internal and external stakeholders, as well as the media with tailored, targeted messages. Learn how to deliver the right messages with the proper tone and communication channel when a crisis occurs. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Michael Wigent, Regional Operations Manager – Americas, Cisco

Wed 3/18 at 2 p.m. – Running Your Mission in the Middle of the COVID-19 Outbreak

In the midst of a global outbreak, our operating models, programs and services, and fundraising may all need to pivot as we address our new reality. Listen in on interviews with leading nonprofits on how the crisis will impact their work, change their decision-making, and affect their teams. More info/register.

Host: Salesforce


  • Erin Barnes, Co-Founder and CEO, IOBY
  • Mary Nemerov, Chief Advancement Officer, Sierra Club
  • Chris Thomas, VP Nonprofit Executive Engagement,

Wed 3/18 at 2 p.m. – Microsoft Teams: The New Paradigm in Association Collaboration

Your association is probably already using Microsoft Office, but are you effectively using one of its most collaborative tools? As Skype for Business is being phased out, Microsoft is not only pushing its functionality into Teams but adding more ways for you to better engage with your team. Hear how ASAE is using Teams to improve their operational engagement across their entire organization. Learn ways you can leverage your investment in Microsoft and foster better collaboration throughout all your teams. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Reggie Henry, Chief Information & Engagement Officer, ASAE

NEW: Wed 3/18 at 3 p.m. – Virtual Project Management (Webinars for Good Series)

In our new series, Webinars for Good, we provide you with daily free one-hour webinars to help you adjust to a virtual environment, grow in professional acumen, and cope with the hypercomplexity we are currently facing. Hear expert tips on how to effectively collaborate virtually with your team. More info/register.

Host: Ubiquity University

Presenter: Jesper Sonne, Partner & Co-founder of RETHNK

Wed 3/18 at 3 p.m. – 12 Questions Nonprofits Should Ask to Evaluate a Managed Service Provider (MSP)

In our 25 years in serving the nonprofit IT community, we’ve heard lots of stories of IT support that didn’t work out. We used our experience to develop a list of 12 questions you can use to vet any managed service provider as you evaluate your needs and their services. Learn about avoiding common pitfalls and getting the right level of service for your nonprofit. More info/register.

Host: Community IT

Presenters: Steve Longenecker, Director of IT, and Johan Hammerstrom, President and CEO, Community IT

NEW: Wed 3/18 at 7 p.m. – Association Chat Town Hall

Discuss the early impact of the Coronavirus and what it means for the association industry. Joining remotely will be association executives, speakers, event planners, and solution providers from the association industry who have already been seriously impacted by the coronavirus. More info/register.

CANCELLED – A VIRTUAL COFFEE TALK WILL BE SCHEDULED INSTEAD, DETAILS TO COME: Thu 3/19 at 8:30 a.m. – March Madness: Your Website’s Road to the Championship (Coffee Talk, Alexandria VA)

1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct

NEW: Thu 3/19 at 11 a.m. – Communicating [in] Crisis: 4 Proven Strategies to Communicate in Quarantine

Learn four proven strategies to communicate in quarantine. Hear about challenges of the workplace in times of crisis, strategies that work best to ensure your message is received by all your employees, reasons your message matters more than ever—and why it’s important to choose your words carefully, and best practices for organizations that can and cannot enforce a work from home policy during times of crisis. More info/register.

Hosts: IABC and Staffbase

Presenter: Jason Etter, Staffbase

Thu 3/19 at 11:30 a.m. – Artificial intelligence 101: The Pros, Cons, and Many Applications for Associations (Alexandria VA)

Hear about common and potential AI uses in associations, tips for introducing AI to members/customers, legalities and clauses to consider, and a host of other considerations for taking your technology to the next generation. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VCP, The Association Whisperer

NEW: Thu 3/19 at 12 p.m. – Maximizing Productivity for Remote Teams

Discover how to maximize productivity with a distributed team. Learn five key strategies for leading impactful remote meetings, how to maintain connections and productivity across distributed teams, and top remote learning techniques from experts in live online education. More info/register.

Host: General Assembly


  • Caitlin Davey, Senior Learning Experience Architect, General Assembly
  • Matt Brems, Global Lead Data Science Instructor, General Assembly
  • Adi Hanash, VP, Product, Tempest

Thu 3/19 at 12 p.m. – Chapter Chat: How a CRP Helped Turn Around a 15-Year Membership Decline

With a membership drop of 2% year over year for 15 consecutive years and drowning chapters, NCGA was at a crossroads. They’d been doing the same thing over and over again with their clubs (chapters) and expecting different results. Find out what tools and tactics NCGA used to prevent major chapter mayhem. Under Rick’s helm, NCGA has corrected course, now seeing 6% membership growth year over year since 2016. 1 CAE credit. More info/register.

Host: Billhighway


  • Rick Rangel, director of growth, Northern California Golf Association (NCGA)
  • Peggy Hoffman, president and co-founder, Mariner Management

Thu 3/19 at 12 p.m. – Building Member Journeys That Convert

This is the second session in a four-part webinar series exploring marketing automation, how to avoid common missteps, and how to optimize its use to gain marketing intelligence and grow association revenue. Learn how to identify and develop member persona segments, use various data sources to identify the ideal member journey, and focus campaigns on conversion and revenue. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Aimee Pagano, senior digital advisor at HighRoad Solutions

Thu 3/19 at 1 p.m. – A Why-To and a How-To: Virtual Conferences in the COVID-19 Era

Hear the case for virtual conferences, including longstanding benefits like lower cost and greater reach, as well as more timely drivers like COVID-19 and climate change. Learn how, with a lean team and budget, we’ve planned and run our multiday online conference, Learning • Technology • Design, the past four years. Find out about DIY technologies we’ve used, as well as fuller-service, purpose-built technology alternatives. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning and co-hosts of the virtual conference Learning • Technology • Design

NEW: Thu 3/19 at 2 p.m. – At-Home Coping Mechanisms (Webinars for Good Series)

In our new series, Webinars for Good, we provide you with daily free one-hour webinars to help you adjust to a virtual environment, grow in professional acumen, and cope with the hypercomplexity we are currently facing. More info/register.

Host: Ubiquity University

Presenter: Raji Jayasinghe, VP for Asia of Ubiquity University

NEW: Thu 3/19 at 2 p.m. – Ensuring Your Virtual Meetings Are Productive

With the switch to digital communication, we have an opportunity to make meetings better than ever. In this fast and fun webinar, learn how professional presenter and team trainer Rachel Sheerin makes virtual meetings productive, collaborative, and energizing. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin

Thu 3/19 at 2 p.m. – Lessons Learned from Toronto’s 2003 SARS Outbreak

In 2003, Toronto experienced two deadly SARS outbreaks resulting in a travel warning from the World Health Organization that heavily slowed tourism and disrupted the event and convention business. PCMA’s Sherrif Karamat and Bruce MacMillan, both at Tourism Toronto at the time, will share their response to event cancellations, their communication approach with stakeholders and their crisis recovery plan. CMP credit. More info/register.

Host: PCMA


  • Sherrif Karamat, CAE, President and Chief Executive Officer of PCMA
  • Bruce MacMillan, Chief Marketing Officer, PCMA’

Thu 3/19 at 2 p.m. – The Secret to Creating Email Newsletters That People Will Want to Read

Email newsletters still represent the channel with the highest impact to deliver business results for B2B companies. Unlike social media platforms, you own this audience. Learn how to build your audience, including how to attract and keep quality subscribers; make sure your email actually makes it into your subscribers’ inboxes; and what to write, how often and in what format to deliver the biggest impact. More info/register.

Host: Rep Cap / Managing Editor

Presenters: Mary Ellen Slayter, founder and CEO, and Ginny Engholm, director of editorial operations, Rep Cap

Thu 3/19 at 3 p.m. – Small Staff Association Book Club: The Power of Moments

Maybe the third time is the charm. Rescheduled again.

Join a discussion of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath. This book explores “why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.” During book club, we’ll explore how we can apply the book’s lessons to our work. For example, how can you ensure the opening reception at your conference is memorable, not just ho-hum? More info/register.

Host: ASAE Small Staff Association Professionals Community

Thu 3/19 at 3:30 – Stop Thinking Like an Instructional Designer, Start Thinking Like a Game Designer

Instructional designers tend to think content first and action second. Game designers tend to think action first. As a result, most games are engaging, intriguing, and immersive, while instructional content tends to be boring and perfunctory. learn five methods to help you think like a game designer while playing a game. The experience will help you transform your stale training into an exciting and interesting experience for you learners. More info/register.

Host: eLearning Learning

Presenter: Karl Kapp, Professor of Instructional Technology, Bloomsburg University

Fri 3/20 at 2 p.m.* – Remote Work During COVID-19: Human Resource and Technology Considerations

In this time of crisis, many associations have decided that all staff members will need to work remotely for a while to protect their health and well-being. These decisions were made quickly, and some organizations had little time to put the right systems in place. In addition to ensuring that the necessary technology tools are available, managers need to communicate information about project workflow and set clear guidelines and expectations for employees. Learn about key considerations for managing your staff and technology needs through the COVID-19 crisis. Connect with colleagues to explore best practices that you can employ. 1 CAE credit. More info/register.

Host: ASAE


  • Rick Bawcum, CEO, CIMATRI
  • Larry Covert, Senior Director, Information Technology, ASAE
  • Sara Curtis, MBA, SPHR, CAE, Director of Human Resources, American Society of Anesthesiologists
  • Todd Tolbert, MBA, CAE, Chief Digital Strategy Officer, ASIS International
  • Sara Curtis (moderator), MBA, SPHR, CAE, Director of Human Resources, American Society of Anesthesiologists

NEW: Fri 3/20 at 2 p.m. – Physical Maintenance/Detox (Webinars for Good Series)

In our new series, Webinars for Good, we provide you with daily free one-hour webinars to help you adjust to a virtual environment, grow in professional acumen, and cope with the hypercomplexity we are currently facing. More info/register.

Host: Ubiquity University

Presenter: Nora Silini, Training Biotransenergetic Counselor and Program Coordinator at Ubiquity University

NEW: Fri 3/20 at 2 p.m. – Talking Money: Cancellations, Refunds, Oh My!

Whether it’s refunds, postponements, or changing budgets, money tends to be the first thing people want to negotiate on, but the last thing they’re comfortable discussing. Learn ways to boost your confidence and get into an empowering and helpful money mindset. More info/register.

Host/Presenter: Certified Professional Behavior Analyst, Rachel Sheerin

NEW: Mon 3/23 at 2 p.m. – How to Prepare for Recession: An Association Leaders Strategy Guide

It is very possible that we are headed into difficult economic times, and increasingly possible, a recession. What actions can help association leaders lead effectively in industries of all kinds? Hear how leaders can best prepare for a recession, how you should think through crisis management for your organizations, how associations have gone from terrible to great during a crisis in the past, and what is the best next thing you can do for your association right now. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth

Guest: Glenn Tecker, co-CEO of Tecker International

Tue 3/24 at 12 p.m. – How and Why to Transition from Conference Sponsorships to Year-long Partnerships (Partnership Professionals Network Idea Exchange – Washington DC and online)

Many associations have a long history of a successful conference sponsorship program. However, times are changing! Many companies are saying they would prefer a year-long partnership …. not a three-day event sponsorship. This Partnership Professionals Network Idea Exchange brown bag lunch discussion and strategy session will address how and why to transition from conference sponsorships to year-long partnerships. Locations: Washington DC and online. More info/register.

Organizer: Partnership Professionals Network

Wed 3/25 at 2 p.m. – 6 Non-Dues Revenue Opportunities Hidden in Your AMS

While average associations get the biggest chunk of annual revenue from membership dues, reliance on dues revenue is waning. According to the last ASAE Foundation’s Association Operating Ratio Report, over the last 65 years, the percentage of association revenue from dues has plummeted from 95.7% to 45.4% for trade associations and 30% for professional societies. Learn about the top 6 non-dues revenue opportunities you can utilize from an optimized AMS. 1 CAE credit. More info/register.

Hosts: ReviewMyAMS and Altai Systems

Presenter: Teri Carden, Founder of ReviewMyAMS and 100 Reviews

Thu 3/26 at 12 p.m. – What to Consider When You’re Considering an AMC for Government Relations and Advocacy

Hear from a panel of experts about how associations can work with AMCs to represent their interests before policymakers. Leveraging best practices and case studies, attendees will understand how associations and AMCs can partner to advance the interests of associations and their members in today’s fast-moving political ecosystem. 1 CAE credit. More info/register.

Hosts: AMC Professionals Advisory Council and the ASAE Government Relations and Advocacy Professionals Advisory Council


  • Paul Miller, President and CEO, Miller/Wenhold
  • Elissa Myers, Senior Director, Virtual, Inc.
  • Alfons Westgeest, Managing Partner, Kellen
  • Anne DeSeta DarConte, CAE, Managing Director, HillStaffer
  • Tommy Goodwin (moderator), Head of Government Relations, Project Management Institute

Thu 3/26 at 1 p.m. – What Two Years of Technology Assessments Reveal About Association IT

Hear about the five top areas for improvement in the technology domains of data, digital, infrastructure, and management. More info/register.

Host: DelCor Technology Solutions

Presenters: Mike Guerrieri and Dan Lautman, DelCor Technology Solutions

Thu 3/26 at 1 p.m. – Speaker Showcase: Spring 2020

This webinar brings together speakers, executives, and planners in a unique virtual setting where those doing the hiring can see and hear a variety of speakers in just one hour from the convenience of – anywhere! Some of our speakers will be available to live chat with attendees on the spot so if you see someone you want to lock-in for an upcoming event, you can start the conversation right then and there. More info/register.

Host: ReviewMySpeaker

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday noon.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Creative Commons image courtesy of Lily Wenzel via Unsplash

 Amazon affiliate links allow me to earn a small commission on any sales that result from clicking. Thank you!

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

%d bloggers like this: