The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Sponsorships. Please participate in a short survey on the impact of COVID-19 on association conference sponsorships. The goal for this Partnership Professionals Network survey is to collect and share the concerns and insights of association staff. The findings from the survey will be disseminated by the Partnership Professionals Network via e-newsletter and website.

Experiment. I love the message Garth Jordan, SVP and Chief Strategy Officer for HFMA, delivers in Association Success. He says, “Association leaders, the time to experiment is right now.” I completely agree. Take advantage of this opportunity to try new things. Sure, maybe some won’t work but members will be forgiving in these trying times. Pun intended.

Volunteering. Purpose helps alleviate stress and anxiety. MemberSuite suggests calling your regular volunteers back to duty (if possible) and providing opportunities for virtual volunteering—and they have quite a list of virtual volunteering ideas.

Chapter leader communication. This week, Billhighway writes about communicating with chapter leaders—the most amazing volunteers of all. They share guidelines on the best communication style, options for different types of virtual meetings with chapter leaders, and ways to provide chapter leaders with news, resources and advice.

Repurposing cancelled conferences. WBT Systems describes options for repurposing content from a cancelled conference, such as online learning programs, podcasts and virtual conferences. They also explain how to prepare attendees for a virtual conference.

LMS selection. I have a feeling many associations will allocate more resources in the future to online learning. DelCor’s Tobin Conley, CAE, provides a list of selection criteria for a new learning management system.

Employee support. Jamie Notter suggests things you can do to support your employees’ success right now. “Their bandwidth is taxed, and the external support will go a long way. They probably won’t ask for it, either, as external support has not been something they have experienced as strongly in the culture.”

Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.

Quick hits before we get to the list of this week’s free education:

  • This pandemic offers an opportunity to experiment with meaningful digital gatherings. (Priya Parker, New York Times)
  • How to use cognitive reframing to take control when you’re emotionally overwhelmed by the coronavirus crisis. (Markham Heid, Medium)
  • COVID-19’s ripple effect: mapping out the societal and economic consequences. (Michael Jones et al, Notion)
  • Maybe you’ve seen this one before, it’s strangely mesmerizing, the fish jumping upstream… grizzly bears at Brooks Falls in Katmai National Park, Alaska. (Explore Bears & Bison, YouTube)

Good eats—skip down to the list of free webinars if you’re not into cooking:

  • The best thing about this Bon Appetit recipe for crispy skinned fish with herb sauce was the sauce. I made more than I needed so I had leftover sauce for pasta lunches. But their cooking method didn’t work for me, my white grunt stuck to the pan. Grunt! Don’t know why, don’t blame the fish. Maybe I needed more oil, maybe I didn’t dry out the skin enough, who knows.
  • Another super sauce from Bon Appetit: blueline tilefish (instead of cod) poached in tomato curry. I took the advice in the comments and made these changes: increased the garlic and spices; added a jalapeño and scallion whites; used halved grape tomatoes; quadrupled the coconut cream (I used the entire can, why waste it?); and added a little fish sauce and scallion greens at the end. I served it over 90-second Uncle Ben’s jasmine rice—my time/effort saver.
  • This week’s highlight was calamari fra diavolo. I had two pounds of frozen squid (tubes and tentacles) just waiting for its moment. It came Sunday. Oh, this was good. The sauce was a bit thin but fine for serving over wheat spaghetti and dipping store-bought focaccia.
  • A week can’t go by without talking about greens. This week I had quite a collection from my produce drawer clean-out: collards, zesty greens (not sure what was in this mix from my CSA farmer), arugula, and radish greens. First, I sautéed linguica, red and sweet onion, scallions, and jalapeño, then added the greens.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Stay safe, stay well, take care.


Fri 4/3 at 12 p.m.* – Not Governance as Usual: Virtual Approaches to Manage Your Governance Strategy

A time of global pandemic and self-isolation is forcing association leaders to think on their feet: How do we continue to lead? How do we sustain the organization through this crisis? Through these rapid shifts, what is needed more than ever is stability in strategic governance—even in a virtual environment. This webcast will focus on key considerations, including general guidelines for governance engagement; approaches to facilitating strategic conversations and outcomes remotely; insights into ASAE’s planning, development, and delivery of its board and strategic planning meetings; and responsible transparency and meaningful leadership communication with members. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Lowell Aplebaum, CAE, CPF, CEO and Strategy Catalyst, Vista Cova LLC
  • Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership
  • Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 4/3 at 12 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


Fri 4/3 at 12 p.m. – The Business Risks of COVID-19: Insurance Considerations and Solutions to Mitigate Impact on AMCs

More info/register – AMCI members only.

Host: AMC Institute


Fri 4/3 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/3 at 1 p.m. – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology

Hear about some of the biggest challenges and opportunities facing the association space right now in light of the 2020 coronavirus pandemic. Key topics will include empathetic marketing (cultivating creativity and connection in a crisis, adapting your sales strategies during COVID-19, managing events (both physical and virtual), and leveraging technology. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO, Event Garde
  • Sara Krueger, Director of Communications & Engagement, Event Garde
  • Kara Nacarato, Director of Development & Special Initiatives, Event Garde
  • Kate Pojeta, Director of Meetings & Technology, Event Garde

Fri 4/3 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable

Guest: C.C. Chapman, Wheaton College (MA)


Mon 4/6 at 12 p.m. – How To Create Videos & Content That Are Needed When Your Audience Is Anxious & Overwhelmed

When people are drowning, the last thing they need is swimming lessons. And yet, there are a lot of videos posted online that are doing just that. Learn about the tools and techniques for creating remarkable videos that produce long term value and show your audience you care. Discover the essential elements that will take your video marketing plan from good to great. 1 CMP credit. More info/register. Fee for non-MPI members.

Host: MPI

Presenter: Antoine Dupont, CEO, Katapult Marketing


Mon 4/6 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 4/6 at 2 p.m. – Association CEO Roundtable: Response to COVID-19

Association CEOs are facing critical challenges and pivot points as they lead their organizations in and through the current COVID-19 environment. The way associations respond, plan, and forecast today will help inform their future success and sustainability. In this roundtable discussion, ASAE’s Key Committee chairs will offer insights, encourage you to share your own experiences, and listen and respond to your questions, concerns, and solutions. Share and learn what others are doing to lead in these unprecedented times. More info/register.

Host: ASAE

Presenters:

  • Peter J. O’Neil, FASAE, CAE (moderator)
  • Michelle Korsmo, Chair, Key Industry Associations Committee
  • Bob Chalker, MBA, CAE, Chair, Key Global Associations Committee
  • Nat Bartholomew, CPA, Chair, Key Consultants Committee
  • Elaine Weiss, Chair, Key Professional Associations Committee
  • Bennett Napier II, CAE, Chair, Key Association Management Company Committee

NEW: Tue 4/7 from 8 a.m. to 5:30 p.m. – Pivoting to Virtual Engagement in the COVID-19 Era

We firmly believe that professional and trade associations are the backbone of many industries and we know you will stay viable, even grow in importance, as the world faces these current health and economic challenges. Your members will look to you for guidance on how to navigate the impact of it all. Learn how you as board leaders can help your associations pivot and thrive in the COVID-19 era. More info/register.

Host: StarChapter


Tue 4/7 – RemoteCon

RemoteCon is a remote conference on remote work. Dozens of speakers will talk about a variety of issues relating to remote work: tools and tech, organization and culture, and the law. More info/register.

Organizer: Marcel Salathé and a group of volunteers at EPFL


Tue 4/7 at 12 p.m. – Getting Started with Data Analytics (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, boards, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Conversations will include presentations and attendees discussing challenges and key points on each topic. 1 CAE credit. More info/register.

Organizer: Robert Taflinger


NEW: Tue 4/7 at 12:30 p.m. – Membership During a Crisis: An Open Discussion of Membership Recruitment and Retention in Difficult Times

Join other practicing membership professionals in discussing membership development during a crisis. This will be an open meeting format with Scott and Dan leading the discussion and fielding questions from the online attendees. More info/register.

Host: The Next Steps LLC


Tue 4/7 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners

Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.

Host: When & How

Presenters:

  • Former FBI Hostage Negotiator Chip Massey
  • Crisis Communications Expert Adele Cehrs
  • Adult Learning Expert Jeff Hurt

Tue 4/7 at 1 p.m. – Charitable Online Solicitation: Is Your Nonprofit Compliant?

Learn about charitable solicitation registration and reporting, licensing for special fundraising activities, and the positive impact of compliance. More info/register.

Host: Nonprofit Tech for Good

Presenter: Sharon Cody, Partnership Manager at Harbor Compliance


NEW: Tue 4/7 at 2 p.m. – Engagement Strategies for Virtual & Hybrid Events

Learn how your next event – especially if it’s gone virtual now – can engage audience members for a richer, more compelling experience. Thom will address how to weave program content and promote interactions to set the tone for real connections. More info/register.

Host: The Expo Group

Presenter: emcee and expert human connector Thom Singer


Tue 4/7 at 2 p.m. – Leading Successful Change to Remote Training

For employees who are unfamiliar with meeting software such as Zoom and Google Hangouts, the difficulty of teaching “on the go” has become a noticeable hurdle. How can you train people remotely and effectively, without disrupting the flow of work? Learn about the impact a crisis has on people’s abilities to learn and adapt to change; and the resources you can utilize to make everything run as smoothly as possible – from digital meeting rooms, to the cutting-edge technology known as “digital adoption platforms.” More info/register.

Host: eLearning Learning Newsletter

Presenter: Dr. Britt Andreatta, PhD, CEO, 7th Mind, Inc.


Tue 4/7 at 2 p.m. – What’s Missing from Your Strategic Meetings Management (SMM)

Find out how using event technology can make your team more efficient, track fragmented program spend and eliminate simple meeting and event risk. Learn how simple meetings and events fit into SMM, how companies are managing their simple meetings, how to manage your simple meetings and events through a single tech platform, how to easily access and share valuable attendee and meeting data, and how to track and report on meeting and event spend. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

  • Cliff Ryan, Director of Sales, CVENT | Kapow
  • Julie Haddix, Director of Enterprise Marketing, CVENT

Tue 4/7 at 2 p.m. – Case Studies of CPD in a Time of Social Distancing

Hear about ACOOG’s rapid response to adapt a live, annual, meeting in a time of pandemic and mandatory social distancing. Explore how, in a time of chaos, an organization can be guided by learning and implementation science to produce an effective educational intervention that aligns learner needs with organizational realities/constraints. More info/register.

Host: Alliance for Continuing Education in the Health Professions

Presenters:

  • Andrew Crim, MEd, CHCP, FACEHP, Director of Education and Professional Development, American College of Osteopathic Obstetricians and Gynecologists (ACOOG)
  • Brian McGowan, PhD, FACEHP, ArchMedX, Inc.

Tue 4/7 at 2 p.m. – A Guide For Meeting Planner and Hotel Sales Professionals

While the meeting industry is in an unprecedented “holding pattern,” this is a great time to take advantage of increasing your knowledge about meeting risk to make both you and your organization better equipped and competitive. More info/register.

Host: Smart Meetings

Presenters:

  • Kevin Coffey, founder and senior travel and meeting risk consultant at Goldspring Consulting
  • Neil Hammond, partner at Goldspring Consulting

Wed 4/8 at 11 a.m. – Leading Through a Crisis Day-by-Day

Learn about the three interdependent areas of crisis-management activity that help foster sustained high — even heroic — performance by your team. Hear how to think about all your stakeholders during uncertain times; find a way to demonstrate your loyalty, compassion, and commitment to workers and customers; and use aspiration to bring out the best in your team. More info/register.

Host: MIT Technology Review

Presenter: Eric J. McNulty, associate director of Harvard’s National Preparedness Leadership Initiative


NEW: Wed 4/8 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events.

Host: Content Forum


Wed 4/8 at 1 p.m. – Pivoting Your SEO & SEM Strategy During the COVID-19 Crisis

You’ve likely spent years modifying and perfecting your search engine optimization (SEO) and search engine marketing (SEM) strategies, evolving with latest best practices and updates. Learn how to pivot your SEO and SEM strategies during this time of uncertainty—including when to retool and when to press pause. More info/register.

Host: Event Garde

Presenters:

  • Rob McCarty, CEO, The Image Shoppe
  • Zach Guy, Digital Account Manager, The Image Shoppe
  • Aaron Wolowiec, CAE, CEO Event Garde

Wed 4/8 at 2 p.m. – Space to Re-Think. Taking Back Control on COVID19 and Revenue Generation

This workshop is designed to help you think outside the box about what you can do to help your business through the Corona Virus. Walk through exercises to help you see where the opportunities are that will help get you ahead in the next few weeks and be ready for The Recovery. Now is the time to prepare and focus on that. How you react to this is within your control. 1 CMP credit. More info/register. Fee for non-MPI members.

Host: MPI

Presenter: Ciara Feely, Founder & Author, Conference Converter


Wed 4/8 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum

During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Get Zoom invite.


Thu 4/9 at 12 p.m. – Driving Member Engagement by Showing #VolunteerLove

National Volunteer Week is April 19-25th, an opportunity to spotlight association volunteers. Given that 20-25% of staff labor in associations comes from volunteer members, we should have year-round recognition and celebrate every day, and create the right supportive environment since volunteering is one of the stickiest forms of member engagement. Let’s draw from research and our own community for a dynamic discussion on how to show volunteer love. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president and executive director at Mariner Management


Thu 4/9 at 12 p.m. – Basic Categorical Variable Analysis and Pivot Tables for Beginners

Learn about simple descriptive analysis and data visualization using Excel. Go over some basic analysis using a “countif” formula, walk through making a simple pivot table and see examples of visualizations you could make. Learn how to quickly figure out the number, or percent, of each category of a variable, or more than one variable with a pivot table. More info/register.

Host: Inciter

Presenter: Kristen Halsey, data analyst, Inciter


Thu 4/9 at 1 p.m. – Working Remotely + Collaboratively

Learn about priorities for an effective workday, how to establish boundaries for family and home (or how to at least find some semblance of balance), and introduce you to some tools and technologies that are quick to learn and easy to use when collaborating remotely. More info/register.

Host: Event Garde

Presenters:

  • Aaron Wolowiec, CEO, Event Garde
  • Kate Pojeta, Director of Meetings & Technology, Event Garde

Thu 4/9 at 2 p.m. – How to Bring Your Live or In-Person Events Online

Walk through the process of migrating your in-person event online. Learn how to use what you’ve already created, the best communications strategy to inform and engage your attendees and presenters, what technology you’ll need to execute a successful virtual event and fundraiser, and how to maximize your ROI and keep the momentum going for the rest of 2020. More info/register.

Host: TechSoup

Presenters: Kyle Barkins and Joe DiGiovanni, founders of Tapp Network


Thu 4/9 at 3:30 p.m. – Remain Relevant by Becoming a Digital Leader

Being a digital leader has never been more urgent for associations to remain relevant. While we may be in a health crisis, it has rapidly become a technology crisis for many associations. Adapting an integrated digital strategy and the way you work can make the difference between business continuity and a meltdown. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sherry Budziak, founder and CEO, .orgSource


Fri 4/10 at 12 p.m. – HBA Live! Wellness Check

It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.

Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar


NEW: Fri 4/10 at 1 p.m. – Adapt or Reinvent Your In-Person or Online Conference

Moving your conference online? Want to improve your annual conference? Have a big in-person or virtual meeting you’d like to spice up? Want to refresh your convention to make it more profitable, enjoyable, or effective?
Get to see, experience, and learn how to improve conferences, be they online or offline. Geared for conference organizers and event planners, this collaborative workshop gives conference professionals practical tips and experience, especially when moving an event online. More info/register (free with code “brainfood”)
Organizer: Better Meetings

Presenter: Lee Gimpel, meeting designer and facilitator, founder of Better Meetings


Fri 4/10 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 4/10 at 1 p.m. – Ask Us Anything Expert Panel: Emotional Wellbeing, Relationship Management & Diversity/Equity/Inclusion

Learn tips for attending to participants’ personal and emotional well-being during virtual meetings. Understand how to create a supportive environment where participants or staff/team members can engage with one another. Hear tips for nurturing client, partner and team relationships in a time of uncertainty. Find out how COVID-19 impacts diversity, equity and inclusion. More info/register.

Host: Event Garde

Presenters:

  • Lindsay Gross, Director of Facilitation Services, Event Garde
  • Alina Cooper, Director of Project Management, Event Garde
  • Krista Rowe, Director of DEI, Event Garde
  • Aaron Wolowiec, CAE (moderator), CEO & Founder, Event Garde

Fri 4/10 at 1 p.m. – Engagement That Scales

Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.

Host: Rachel Happe, founder, The Community Roundtable


Tue 4/14 at 1 p.m. – Is Salesforce Backlog Affecting Your Organization’s Efficiency? Find Out Ways to Herd the Cats and Effectively Get Your Backlog Under Control

No matter how large or small your CRM/AMS staff is, the list of to-do’s is always present and even growing. The list can quickly grow to what might seem as unmanageable, paralyzing your staff from making progress. Learn how to prioritize “to-do’s” to maximize productivity, what tools can help manage the intake of departmental requests, and what internal and external resources you can access that will help you focus more on strategy and overall vision. More info/register.

Host: Aplusify


Wed 4/15 at 2 p.m. – Tips to Prepare Your Association for Virtual Work

Rebecca Achurch has taken many associations virtual in her consultancy. She will give tips and best practices to help you as you transition your organization from on-premise to remote work. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Rebecca Achurch, PgMP, PMP, CSM, CAE, founder, Achurch Consulting


Thu 4/16 at 12 p.m. – Grassroots Influence Pulse: Identifying the Tactics and Practices That Predict Legislative Success

According to the biennial Grassroots Influence Pulse® (GRIP) survey, there are clear indicators as to which advocacy tactics are more likely to provide the best outcomes. Learn how to take the guesswork out of your association’s grassroots advocacy work and start turning your association’s grassroots efforts into grassroots influence. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenter: Amy Showalter, GRIP® co-author and Principal, The Showalter Group, Inc.


Thu 4/16 at 2 p.m. – Content Governance 101: Managing Your Digital Content for Success

Associations often have too much content owned by too many stakeholders, and nobody knows how to manage all of it at once. But there’s a solution. A concrete, detailed content governance strategy will ensure that every piece of content your organization puts online—website, email, social media, etc.—is part of a larger, clearly managed system. Learn how to formulate a content governance plan and institute guidelines that can turn your content from a chore into a delight. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters: Texas Association of School Board Officials and Mighty Citizen


Fri 4/17 at 1 p.m. – Hack the Mind: Using Psychology to Boost Your Online Marketing

As professional communicators, we can recognize our brains’ habits—and make them work for us. In this entertaining, story-filled workshop, we’ll explore our minds’ most surprising tendencies and how they intersect with your website, marketing materials, and overall brand strategy. You’ll leave with a new understanding of the subtle, predictable, and (often) irrational ways we humans think. And you’ll get equipped with concrete ways to apply these great “brain hacks” to your organization. 1 CAE credit. More info/register.

Host: Mighty Citizen


NEW: Fri 4/17 at 2:30 p.m. – Sip and Share: Fears & Forecasts for Content Marketing

You’re invited to grab your beverage of choice (no judgement!), log on, and join us as we discuss today’s current hot topics surrounding content marketing (yes there’s more to life than just COVID news, although we’ll discuss that too), such as nichification, content automation, behavioral content marketing, and more. Then we’ll open up questions to attendees to learn about what’s keeping you up at night and where you think content is headed in 2020. 1 CAE credit. More info/register.

Presenters:

  • Alexis Fermanis (moderator), Communications Director at the Society of Industrial and Office Realtors
  • Dina Lewis, CAE, Founder of Distilled Logic
  • Erica Salm Rench, Director of Customer Success at io
  • Courtney Reyers, Assistant Director of Member Services at American Society for Microbiology

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday noon.


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Creative Commons image by LuAnn Hunt via Unsplash