Association Brain Food Weekly: 6.5.20

Free educational resources and events for CAEs, association professionals and others in the association community

The weekly list of free educational events and resources for the association community…

Free educational resources and events for CAEs, association professionals and others in the association community

What a week. This tweet summed it up for me.

Free educational resources and events for CAEs, association professionals and others in the association community

It feels somewhat like that week in March when the impact of COVID-19 hit us all. It’s been hard to focus. I find myself staring blankly at whatever I’m writing while my mind is far away. Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read.

I’m hopeful the peaceful protests have caused people, like me, to wake up, listen, read and think.

But I’m troubled.

I’m troubled by the murder of George Floyd, but I’m also troubled by the murder of David Dorn.

I’m troubled by the reactionary violence wielded by police and military forces on peaceful protesters and by a president who doesn’t have a clue.

I’m troubled by those who don’t believe in nonviolent resistance and the words of Dr. King.

I’m troubled by the destruction and looting causing pain for so many business owners and their families and employees.

I’m troubled by the excuses people make for that depravity.

I’m troubled by divisive rhetoric and people accepting slogans as truths.

I’m troubled by people clinging to narratives no matter what the facts are.

I’m troubled by influential people who have no knowledge of history and what it can teach us.

I’m troubled by people clinging to false histories and stereotypes.

I’m troubled by the horror of our real history.

I’m troubled by the persistent bias Black people (and other people of color) face every single day.

I don’t claim to know it all—as much as I’d like to—or have answers. The answers aren’t easy. Easy answers are usually just convenient ones. The work ahead is hard. Politicians and the mainstream media are lousy at the hard work of investigating, analyzing and interpreting complicated issues. Emotion sells better than reason. Many of them don’t dare step outside their approved talking points—so that troubles me too.

Some of you will think I don’t go far enough and some will think I go too far. I am, as usual, agreeing with opinions from all kinds of people, except the hateful ones. I long for more reason and love. I abhor violence of any kind and our streets and history are full of it. But our streets are full of love too and that gives me hope.

I’ve always thought of myself as fairly woke, but realize I could listen, read, learn and feel much more no matter how uncomfortable it is, and so I am. Since I’ve assigned myself the role of community curator (which, can I tell you, appeals so much to my inner librarian), I have a few resources to share.

You’d be astounded at how many reading lists you can find once you start looking but these two struck a chord with me. It turns out I already have more than a dozen of the suggested books in my Kindle, so they should keep me going for a while.

I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. Eric Foner is the one to read on Reconstruction. He’s written a few books on the topic but the latest is The Second Founding: How the Civil War and Reconstruction Remade the Constitution.

An HR consultant whom I respect told me about free change management coaching offered by her friend Carlos Escobar for association/nonprofit leaders who serve people impacted by the pandemic or who combat racial injustice in the U.S. He can help you change internally so you can lead change for the communities you serve.

Lately, these posts have taken about four and a half hours to put together, but this one took so much longer. For some therapeutic reason I felt compelled to say something but it was difficult to translate the mix of thoughts and feelings swirling in my brain and heart into words that made sense on the page. I feel a bit better already, thank you.

Ok, where were we? Oh yeah, pandemic, virtual conferences, faltering economy and all that.

Associations’ role in the COVID-19 gap year. High school graduates and college students still don’t know what they’ll be doing in the fall. Will their campus be open? Will they have online courses instead? What other options do they have? Ah, that’s where your association can step in, says WBT Systems. They suggest ways you can help students and recent graduates find purpose during the COVID-19 summer and gap year.

The chapter big pandemic picture. After “an intense two months of listening, researching, and writing about these new conditions” brought on by the pandemic, Billhighway shares their big picture thoughts and ideas about associations and their chapters.

What happens after your virtual conference. MemberSuite says, “The virtual conference is where the attendee experience begins, but not where it ends.” They explain how to extend the learning and networking experience for virtual conference attendees with post-event activities.

Virtual conference success story. Yesterday, #AAMvirtual, the American Alliance of Museums’ AAM Virtual Annual Meeting & MuseumExpo, wrapped up. This year’s theme was “radical reimagining”—how appropriate! AAM’s Twitter stream gives you a sense of the conference program.

Monday through Thursday, the program included keynotes and sessions, moderated chats, video-based happy hours, and networking events such as an LGBTQ+ Alliance networking social, emerging museum professionals happy hour and a virtual reception. They also promised “special guest appearances, giveaways, and museum spotlights.”

Parts of the program were open to anyone, no pass purchase required, such as the Virtual MuseumExpo (note the chat box on each page), virtual poster hall, and Museum Showcase—“our way of highlighting all of the incredibly generous San Francisco Bay Area museums [members] who have supported us—first with the in-person #AAM2020 conference & when we transitioned to #AAMvirtual.”

AAM also responded in the moment by scheduling a new general session, Racism, Unrest, and the Role of the Museum Field. When you’re virtual, you don’t have to worry about flying in and hosting speakers at the last minute.

Virtual conference of the week. The ATD Virtual Conference is also happening this week. Their FAQ describes the program. Even better, check out the attendee resources to get a feel for the experience—particularly, the orientation video. It looks like they’re using the Social27 platform, a new one for me. What intrigues me about this conference is:

  • Chat groups, centered around specific topics, ongoing throughout the conference
  • Ability to have one-on-one conversations
  • Solution sessions in which attendees “explore solutions and delve deep with some of our sponsors”
  • Interest and attendee match-making: “You’ll also be asked questions about your interests and experience, which will help match you with sessions you might like to see and with attendees who have similar interests.” (from the FAQ)
  • Connection Point: web page with news, session coverage and updates

Just one quick hit before we get to the list of this week’s free education—you  can always count on the birdies to refresh your soul, in this case, Savannah ospreys, big birdies.

Good eats—skip down to the list of free webinars if you’re not into cooking. If you are, check out my weekly In The Kitchen posts for more.

  • When I opened my CSA bag last week, I found a bunch of herbs that looked like a cousin of parsley but had an anise-like aroma. What the deuce? I asked my farmer about them and she said, “Chervil. I knew you would appreciate it.” She’s right. For years, I’ve read about chervil but never saw it in any market. I made it the star of the show that night, sautéing some North Carolina shrimp with shallots and finishing them with lemon juice, butter and lots of chervil.
  • Some of the chervil remained for the next night’s mackerel. I lined the bottom of a baking dish with sliced shallots, fresh orange juice and lemon zest, put the fillets on top and slid the dish in the oven. When the fish was done, I topped it with a mix of basil, chervil, parsley, orange zest and butter, and let it all melt together.
  • I riffed off this fried brown rice with kale recipe by substituting bacon, jalapeño and black pepper for the ginger, lime and turmeric. I’d love to try the original version; I just didn’t want those flavors with my seafood dinners.
  • One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. On Sunday, I watched a couple of videos then sort of followed this recipe for roast duck with potatoes, figs and rosemary—but used dried figs and added half an orange to the “stuffing.” The skin didn’t get quite as crackly as I wished but it was still darn good.
  • My basil plants needed pruning so I made a big batch of whole wheat spaghetti with basil-pea pesto for lunch this week—a tasty way to garden.

Ok, I’m sure you’ve had enough of me by now.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Stay safe, stay well, take care.

Fri 6/5 at 11 a.m.* – The Disruptor Connection. Building Your Toolkit for Blowing Sh*t Up

To be a disruptor, you have to have a kick-ass box of tools and you have to know how to use them. We’re bringing the tribe together to unlock the potential of tools like MOFI’s “YES! Kit” (innovation in a box) and then crowd-sourcing the most impactful tools that people use throughout the Disruptor League. More info/register.

Host: Disruptor League


  • Shawn “Man On Fire” Nason, Chief Eco-System Disruptor, Disruptor League
  • Simeon Sessley, Chief Disruption Officer, MOFI, LLC

*All times are Eastern Daylight Savings Time unless otherwise noted.

Fri 6/5 at 12 p.m. – Virtual Town Hall Discussion: Virtual Meeting Best Practices and Considerations

Hear from an expert and your peers in the association world as they share their expertise on platforms, best attendee experiences, verification of virtual programs, pricing options, and methods of virtual offerings (on-demand, pre-recorded, live). More info/register.

Organizer: ASAE’s Professional Development Section Council


  • Jack Coursen, Director, Professional Development, American Speech-Language-Hearing Association
  • Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®

Fri 6/5 at 12 p.m. – Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies

Learn how senior levels professionals from a hotelier, audio visual technology company, and a design agency are working with planners given the new social distancing and CDC advisements. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI


  • Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International
  • Lenny Talarico, CSEP, CH, Director of Sales, BluePrint Studios
  • Ian Seidenberg, CSEP, Director of Event Technologies, Encore Event Technologies
  • Katie Bohrer, CMP, Vice President, Meeting Design & Experience, Associated Luxury Hotels International (ALHI)

Fri 6/5 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Setting the Table for a Shift in Event F&B Service – Tracy Stuckrath, CSEP, CMM, CHC, CEO, thrive! meetings & events
  • WellBeing: Taking Good Care of Yourself and Your Attendees – Rachael Riggs, WellBeing Leader, Maritz Global Events
  • Future-Ready Skills for Meetings – Lori Pugh Marcum, Head of Meeting Innovation, Meeting Professionals International

Fri 6/5 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media


  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Fri 6/5 at 1 p.m. – Unprecedented Growth or Sustained Decline?: How to Create the Future You Want for Your Association

The global pandemic has challenged associations in unprecedented ways. Some associations are experiencing phenomenal growth while others are experiencing considerable decline. Whatever the case may be for your association, it’s not enough just to hope for the best or ride out the storm. There are strategic change management, crisis communication, and member engagement strategies every association needs to be mindful of deploying right now to ensure the association is positioned for sustainable, long-term growth. 1 CAE credit. More info/register.

Host: BlueSky eLearn

Presenter: Sarah Sladek, founder and CEO of Sarah Sladek & Company and XYZ University

Mon 6/8 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • How Your Existing Clients Can Help You Pivot – Donvil Collins, President, Veekast
  • Evolving Event Design Post-COVID – Kathiya Zelasco, Creative Director + Senior Event Planner, Zela Events
  • How We Can Use Hybrid Meetings to Bring Back Live Events – Aryn Chapman, Owner and Senior Event Producer, Ax3 Studios
  • Safe Meetings: New Considerations to Guide Planning and Implementation – Aaron Wolowiec, Chief Executive Officer, Event Garde

Mon 6/8 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 6/9 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success

Tue 6/9 at 11 a.m. – How to Develop a Successful New Member Onboarding Campaign through Marketing Automation

Learn what a new member onboarding campaign is and why it’s so important for member retention. Hear about NAES’ transition from physical to digital for new member onboarding, strategies for creating an effective email onboarding program even when you’re pressed for time and resources, how NAES achieved marketing automation success by making use of the tools and systems they already had in place, why segmentation is so important for new member onboarding email campaigns, and the results of NAES’ onboarding campaigns. 1 CAE credit. More info/register.

Host: Matrix Group


  • Jonathan Cooper, Communications Manager, National Association of Episcopal Schools (NAES)
  • Joanna Pineda, CEO, Matrix Group

Tue 6/9 at 12 p.m. – The Data-Driven Virtual Event: How to Use Data to Create Better Digital Experiences

Are you still waiting for the Data Fairy to deliver actionable insights to improve your virtual events? In this session, learn how to get strategic about collecting and analyzing the *right data* to understand what efforts are working and what needs to be tweaked. You don’t need to be an analyst to make better decisions moving forward—we’ll show you simple ticks and tricks to get the insights you need. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Allie Magyar, CEO, Hubb

Tue 6/9 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Engaging with your Followers on Instagram During #Covid-19 – Felix Vargas, CEO, Felix Vargas, Inc.
  • How to Generate Business During a Crisis – Sheila McCombs Fox, CTA, Chief Events Officer, Event In Site, LLC
  • The Power of Virtual Event Data – Joe Coangelo, CEO, Bear Analytics
  • 2020 Virtual Event Trends – Will Curran, Founder & Chief Event Einstein, Endless Events

Tue 6/9 at 2 p.m. – The Impact of COVID-19 on Membership: A CEO Dialogue

COVID-19 has had a profound impact on membership for all associations, but for each in a unique way. In some instances, associations have frozen dues, created new incentives, or reimagined membership altogether, while others have experienced significant growth. In all cases, demonstrating value in new ways has become an imperative. Hear panelists share their membership challenges and approaches, and explore how all associations can continue to provide value to members during these unprecedented times. More info/register.

Host: ASAE


  • Kari Bedell, executive director, Greater Washington Society of CPAs
  • Carol Cohen, CAE, director, membership development, American Nurses Association
  • Lia Zegeye, senior director, American Bus Association
  • Scott Oser (moderator), president, Scott Oser Associates

Tue 6/9 at 2 p.m. – Top Planner Contract Questions Answered

Get answers to your questions about negotiation fine print in the era of COVID-19, from force majeure to liability waivers, to make signing on the bottom line stress-free. Learn how to manage risk, what questions to ask before you get to the contract stage, and the art of negotiating in good faith. More info/register.

Host: Smart Meetings

Presenter: hospitality contract attorney Lisa Sommer Devlin

Tue 6/9 at 2 p.m. – Connectors Redefined: Integrations Done Right

As SaaS applications continue to grow exponentially, the term “Connector” is frequently used and often misunderstood. Hear about some of the challenges and best practices. Learn that while an iPaaS makes integration development easier, the basics, like requirements gathering, is still critical. More info/register.

Hosts: ReviewMyAMS and Shuffle Exchange

Tue 6/9 at 3 p.m. – The “Now What?” Conversation: An ASAE Technology Professionals Advisory Council Webinar

In this discussion, we’ll directly address major pain points experienced by many associations during the recent pandemic and discuss strategies and solutions leaders in a digital age can utilize to be better prepared in the (near) future. The panel will focus on two specific questions: Our business continuity plan was inadequate — what should be included in my business continuity plan to mitigate against abrupt surprises in the future? Our staff may not want to come back to the office — how do I prepare my organization for the future of work in a mission-driven way that balances member and staff needs? More info/register.

Host: ASAE Technology Professionals Advisory Council


  • Rebecca Achurch, PgMP, PMP, CSM, CAE, Association and Nonprofit Technology Consultant, Achurch Consulting
  • Reggie Henry, CAE, Chief Information & Engagement Officer, ASAE
  • Tim Hopkins, Senior Consultant, McKinley Advisors
  • Gretchen Steenstra, PMP, Strategic Consultant, DelCor Technology Solutions
  • Todd Tolbert, MBA, CAE, Chief Digital Strategy Officer, ASIS International (Vice-Chair, ASAE Tech Council)
  • Katherine Matthews (moderator), CAE, Manager, Data & Analytics, NCARB (Chair, ASAE Tech Council)

Wed 6/10 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success

Wed 6/10 at 11 a.m. – Engage: A Special Three-Hour Event on Virtual Engagement

Event professionals are faced with the enormous challenge of keeping their audience engaged online during their virtual events. Despite the proliferation of online events in response to the coronavirus crisis, attention spans are at an all-time low as people attend from the comfort of home. Hear from top event engagement experts worldwide in an innovative way. Expect new session formats, networking, practical tips, and a framework for making your events memorable. CMP credits. More info/register – pay what you want.

Host: EventMB

Wed 6/10 at 11 a.m. – The New Normal: The Future of Government and Public Affairs

The current pandemic has dramatically impacted how lobbyists and advocacy professionals do their day-to-day jobs, from canceled face-to-face meetings, fundraisers and events, to the inability to get lawmakers’ attention on anything but coronavirus. But some of these changes have actually driven creativity and entrepreneurship in a space not always associated with it. Lobbyists and advocacy pros are going virtual for relationship building, fueling their PACs, and holding events. Hear about this new brand of public affairs – and how to capitalize on it. More info/register.

Host: FiscalNote


  • Chris Massey, Head of Global Government Relations & Public Affairs, Chime
  • Michael Drobac, Senior Advisor, McGuireWoods
  • Chris Lepore, Vice President of U.S. State Government Affairs, Johnson & Johnson
  • Sherry Whitworth, Managing Director of Public Affairs and Advocacy, FiscalNote
  • Shari Dexter,  Director of Political Action, American Hospital Association

Wed 6/10 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • Free Your Time & Success Will Follow – Angela Proffitt, Celebrity Wedding & Event Planner, Designer, Entrepreneur and Productivity Consultant
  • The Power of Taking Action – Mahoganey Jones, Speaker, Entrepreneur & Event Producer, Halifax Convention Centre | EventPreneur Club
  • Meetings PC (Post COVID): Tech Tools for Trailblazing Times – Jim Spellos, Owner, Meeting U.
  • Your Brand is Not a Moment in Time…Or Is it? – Jessica Levin, President, Seven Degrees, LLC

Wed 6/10 at 12 p.m. – Content Forum Weekly Community Chat

Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information

Host: Content Forum

Wed 6/10 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 6/10 at 2 p.m. – 5 Ways to Reimagine Your Next Event in A Virtual Reality

The events landscape has changed beyond recognition in the last few months, leaving in-person events a thing of the past, at least for now. But the meetings and conference world is known for innovation and resilience, and with the right tools, you can pivot effectively and still give your attendees a sense of community from a distance. Hear why you should rethink everything you know about events and reimagine your strategy step by step. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Scott Davis of Mediasite Events

Wed 6/10 at 2:30 p.m. – Nonprofit Enforcement in the Time of COVID: A Virtual Fireside Chat with State Regulators

Hear a discussion on enforcement activity in the nonprofit sector, lessons learned from NASCO’s recently issued annual report, and an update on enforcement against public charities, fundraisers, and foundations in the era of COVID-19. More info/register.

Host: Venable LLP


  • Eric Berman, Partner, Nonprofit, Venable LLP
  • Yael Fuchs, Co-Section Chief, Charities Bureau Enforcement Section, Office of the New York State Attorney General
  • Mary Henderson, Senior Attorney for Charitable Trusts, Office of the Attorney General Texas
  • Beth Short, Charitable Organizations, Ohio Attorney General’s Office

Thu 6/11 at 10 a.m. – SURGE Connect

SURGE Connect is a three-day opportunity to connect with association professionals around the world through a virtual conference dedicated to problem-solving, inspiration and creative leadership. CAE credit. More info/register.

Host: Association Success

Thu 6/11 at 11:30 a.m. – How to Secure Your Technology Budget During a Crisis

Before putting a software contract in front of your leadership, learn how to speak confidently about the benefits a new membership management solution can have for your organization. Find out what members have to say about technology, how to build a business case for technology, tips for future planning after a crisis, and what other association professionals are doing. More info/register.

Host: YourMembership

Presenter: Tirrah Switzer, Product Marketing Manager, Community Brands

Thu 6/11 at 12 p.m. – Recreating Your Brand in Times of Uncertainty

Now is the time to make sure your LinkedIn profile and engagement are stronger than ever. Empower yourself and learn how to connect to opportunity as your career  journey unfolds. Learn how to build an exceptional LinkedIn profile, evaluate your current strategy and discover how to best leverage your LinkedIn network, and identify the best job searching tools and resources on LinkedIn. 1 CMP credit. More info/register – fee for MPI non-members.

Host: MPI

Presenter: Allison Nunes, Director of Global Events, LinkedIn

Thu 6/11 at 12 p.m. – Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community

Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. More info/register.

Host: Liz King Events

Today’s sessions:

  • The Future of Work is Purpose-Driven – Elizabeth Glau, CMP, CEO, Event Integrity
  • 3 Inspired Career Shift Actions to Take Now – Bryn Johnson, Career Therapist, Bryn Johnson Group
  • I’ll Take Virtual Game Shows for 500 – Ray Hansen, Business Development Partner, Live Spark and Dan Yaman, President, Live Spark
  • Virtual Spaces – Naomi Clare, Founder and Chief Story Officer, Storycraft Lab

Thu 6/11 at 2 p.m. – Get Creative with Restrictions to Meet Differently

The return to face-to-face events is in sight, but they will never be the same. Our panel will tackle questions about how the industry is working together as a whole to provide clean and safe environments for event participants. They’ll discuss meals, getting in and out of show floors and meeting rooms, and what the cost structure will look like for all the precautions that will be put into place. 1 CMP credit. More info/register.

Host: PCMA


  • Doreen Burse, Marriott’s North American Global Sales Organization
  • Kevin O’Connor, TMS
  • Jim Russell, Executive Vice President, Client Solutions at Freeman
  • Kelly Ricker (moderator), CompTIA

Thu 6/11 at 2 p.m. – Hybrid Events: What You Need to Know Now

Virtual events have taken the world by storm, but what will events look like in the near future? Hybrid events, a blend of in-person and virtual events, might be the meeting and event industry’s next solution. Hear about the definition and core elements of a hybrid event, how to navigate common hybrid event challenges, and best practices for high levels of virtual and in-person attendee engagement. More info/register.

Host: Cvent

Presenter: McNeel Keenan, Vice President, Product Management, Cvent

Thu 6/11 at 3 p.m. – Data Informed Community Management and Engagement

Hear how you can maximize the potential of an online community. Learn how to make the business case and show the ROI of community and member engagement, and use data analytics to inform strategy decisions. Whether you are just starting out with your online member engagement programs or have been investing in these platforms for years, this webinar will offer ideas on how any association can improve the member experience through digital engagement. More info/register.

Host: Association Analytics

Thu 6/11 at 3:30 p.m. – The Case for Sunsetting Programs: Crisis Response or Level Setting?

Most associations have programs that are no longer providing member value and are impeding the development of new products better suited to meet member needs. Now is the time to assess their value—not just with a gut reaction, but with practical tools and analytics. As you address questions of long-term sustainability, member needs, and environmental disruption, it’s more important than ever to use a practical rubric to identify and jettison programs that are no longer viable. Explore two decision-making frameworks for sunsetting old programs and making room for new high-value products and services. 1 CAE credit. More info/register.

Host: ASAE


  • Mike Moss, CAE, president, Society for College and University Planning
  • Rhea M. Steele, CAE, chief of staff, School Nutrition Association

Fri 6/12 at 1 p.m. – How to Improve Your Association Business Model NOW!

Associations must be able to clearly explain how they create, deliver and capture value for stakeholders in these challenging times. Learn the steps to visually describe your current model and design new ones using the business model canvas. Hear about the nine building blocks of every successful model so you can determine where things must change to better meet member and critical stakeholder needs. More info/register.

Host: Tecker International


  • Michael Anderson, CAE, FASAE, FAUSAE, Senior Consultant, Tecker International LLC
  • KiKi L’Italien, Senior Consultant, Tecker International, LLC

Fri 6/12 at 2 p.m. – Exploring Anger, Frustration and Hopelessness: From COVID-19 to George Floyd

From COVID-19 to the public deaths of black citizens, this virtual session will explore the impact of multiple pandemics, challenges to interacting with and serving each other across different viewpoints, and approaches to effectively have these difficult conversations. Participants will discuss and learn strategies to identify and work through emotions elicited by our current reality, effective communication techniques for dialogue and increased understanding across differences, and our individual responsibilities for moving forward with intention and purpose. 1.5 CAE credits. More info/register.

Host: ASAE


  • Janet Crenshaw Smith, cofounder and president, Ivy Planning Group
  • Gary A. Smith, cofounder and senior partner, Ivy Planning Group

Tue 6/16 at 2 p.m. – From Competitor to Compatriot (Association Chat)

“Coopetition” could be a financial win for the organizations that opt to go that direction. With rising costs of R&D and globalizing competition, it often makes sense to collaborate with competitors on product development, innovation and joint manufacturing. But becoming a collaborator with your competitor can be a challenge. Hear about the ways competitors can work together and why they should consider it. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Mahoganey Jones, founder of Event Specialists

Tue 6/16 at 2 p.m. – Breaking Open a New Channel for Member Engagement

Before COVID-19 changed the game, associations were already looking to geographic components (aka chapters) as an increasingly important engagement channel. Fast forward a couple of months and the value intensifies. In the reasonable scenario that large meetings are on hold through much of 2021, the value of geographic chapters increases as members look for learning closer to home. Explore the data and the stories from the field to unlock how we can use chapters to stay connected to members. More info/register.

Hosts: ReviewMyAMS and Mariner Management

Presenters: Mariner Management’s Peter Houstle and Peggy Hoffman, FASAE, CAE

Wed 6/17 at 12 p.m. – Remote Employee Engagement: 4 Ways to Tap into Employee Ideas

We’re all working remotely now—but is it working? If you simply transplant the way you did things in the office to the remote environment, it’s going to cause friction, and results will start to suffer, conflicts and miscommunications will arise, and progress will slow because of it. Learn about specific adjustments you can make to your remote work environment to help it run more smoothly. More info/register.

Host: Human Workplaces and QuestionPro


  • Jamie Notter, Founding Partner, Human Workplaces
  • Anup Surendran, VP – Product, QuestionPro

Thu 6/18 at 2 p.m. – Top Tips for Member Onboarding

It’s exciting when a new member joins or an existing member renews. Do they know how excited you are? They should! Learn the tips and tricks that will help you engage members and increase their likelihood of getting involved (and staying involved) with your association or chamber without feeling overwhelmed. More info/register.

Host: MemberClicks

Presenter: Scott Oser, President, Scott Oser Associates

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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