Association Brain Food Weekly: 12.4.20

The weekly list of free educational events and resources for the association community…


Urgent request for participation in an association professional development survey. Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. It includes questions about the impact of the pandemic on strategy, pricing, etc.

If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Please participate—or ask the right person in your organization to participate—today because the survey closes at end of business today, Friday, December 4.

A message for the board. Imagine you’re an association board member and you read this from the CEO:

“If we keep doing what we are doing, we won’t be doing this for much longer. If we change what we are doing, there is a chance we will have a chance.”

This imaginary message for the board—written by Amanda Kaiser of Kaiser Insights—isn’t just a necessary slap of reality, it also asks for the board’s trust as staff experiments with going down a new path, not the same old safe path, so the association can continue to meet member needs. It’s a message worth sharing with your board. 

Launching a DEI program. Tim Hopkins at McKinley Advisors shares lessons learned from launching a DEI program at the International Association of Fire Chiefs (IAFC). I especially love the last two lessons: track metrics that matter and share guidance with your industry. In IAFC’s case, they provided a guide to help fire departments integrate DEI into their processes.

Event and learning data. Data can lead you down unexpected and profitable trails, says WBT Systems, and help you build a business case for a bigger professional development budget. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue.

Virtual conference design. Dave Lutz of Velvet Chainsaw Consulting says many professionals “will not participate six to eight hours a day for your three-day virtual conference” so “don’t take the same old face-to-face agenda and try to plug it into a virtual platform.” Amen, brother. He shares ideas to get you started with 2021 conference planning.

Raising sponsorship prices. Dr. Michael Tatonetti, CAE, explains how to overcome your colleagues’ (or leadership’s) fear of raising sponsorship prices—an argument that gets into goals, costs and value.

Support your local food bank. Since spring, my local food bank has distributed double the amount of food they usually do because of the unrelenting demand caused by the economic impact of the pandemic. Please consider finding and supporting your local food bank. Many of them have matching campaigns during the holiday season so the impact of your donation might be doubled or tripled.

Quick hits before we get to the list of next week’s free education:

  • Lots to chew on here… ten, really eleven, big changes for events coming in the years ahead. (Don Neal, 360 Live Media)
  • Cautionary tale… why you need a backup for your backup. How the Michigan SAE lost their website when their hosting company fell victim to ransomware. (Donna Oser, CAE)
  • How the American Anthropological Association created a successful virtual internship program. (Palmyra Jackson and Katie Patschke, ASAE)
  • All aboard for a slow, and I mean slow, reindeer sleigh ride with a Sami guide across the frozen wilderness of Norway. It’s relaxing in an odd way. (BBC Four via Hydro Looper)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • Since Jim and I were on our own for Thanksgiving, we enjoyed a different kind of feast. I started with North Carolina oysters on the half shell while making a few sides and our appetizer, shrimp cocktail. Wow oh wow, I love my new approach to shrimp cocktail. I poached NC shrimp in a strained court bouillon, keeping the broth under 170°F, per this recipe, then chilled them, in sandwich bags, in an ice bath. Cocktail sauce (heavy on the horseradish) on the side. I saved the court bouillon and have been enjoying warm mugs of it—having some right now as a matter of fact.
  • We had cranberry ginger chutney alongside Jim’s slow-and-low grilled venison roast (swoon!) because it’s not Thanksgiving without cranberries. My adapted version includes jalapeño and tons more ginger.
  • On the side, roasted Brussels sprouts with red onion, bacon, maple syrup and balsamic vinegar, and mashed potatoes.
  • Later in the weekend, I steamed the rest of the oysters for both of us and served them with brown butter mixed with hot sauce and lemon juice. The leftover brown butter sauce made an encore appearance on baked sheepshead fillets—now, that’s a tasty fish.
  • The weekend feasting continued with a roast beef dinner—my second time following this recipe, it’s a keeper. I forgot about drying the beef out in the refrigerator, couldn’t tell the difference, and added garlic powder to the rub. On the side, cranberry sauce, mashed potatoes and roasted carrots with garlic powder, ancho chile powder and cinnamon.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World

Join us for this strategy session to learn more about diversifying funding streams through philanthropic approaches, increasing revenue generation beyond earned income models, and improving income projection from untapped and under-used sources. Hear about sponsorship benefits you can offer, ways to increase your sponsorship ROI, and the three levels of sponsorship (hint: it is not Gold, Silver, and Bronze). More info/register.

Host: New York Society of Association Executives


  • Lewis Flax, Flax Associates
  • Cynthia Reddrick, Fruition Consulting for Nonprofits

*All times are Eastern Standard Time unless otherwise noted.

Fri 12/4 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

Fri 12/4 at 11 a.m. – Nonprofit GAAP:  Functional Expense Reporting: Make It Meaningful to You and Your Audience

Understand the elements of the statement of functional expense and how to make it meaningful to your audience. You will be able to understand the difference between program and supporting services and variance methods for allocating costs in accordance with GAAP. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Mark Robins, CPA and Eric Hittle, CPA

Fri 12/4 at 12 p.m. – How to Maximize Your Engagement in Industry 4.0

With loads of transactional data, most organizations are still guessing what their members need and want. Contextual data gives meaning to the other data sets, making it easier for organizations to deliver relevant information at the individual level. Learn about the difference between transactional and contextual data and how it can be merged together to drive better engagement. No slides. No sales pitch. Just 3 handsome mugs and good dialog. More info/register.

Host: Association Strong Podcast

Presenters: Tom Morrison from Metal Treating Institute, along with association tech entrepreneurs, Dave Will and Sig VanDamme

Fri 12/4 at 12 p.m. – Association Planner Summit

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members).

Host: MPI


  • Molly Marsh, Director of Education and Engagement Design, AMR Management Services
  • Samuel Scott, The Promotion Fix Columnist, The Drum

Fri 12/4 at 2 p.m.  – Foresight Fridays with Jeff De Cagna

We will continue our late October conversation on my current series of columns on The Reinvention Mandate, Part I and Part II. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC

Mon 12/7 at 8:30 a.m. – Associations Now Live @ TEC

Through interviews with technology thought leaders and conference attendees, Associations Now Live @ TEC previews each day’s highlights and explores how the association community is meeting the technology challenges of 2020 and beyond. More info/register (fee for ASAE non-members).

Host: ASAE

Mon 12/7 from 9 a.m. to 3:35 p.m. – TEC Insider Day

Choosing the right software, platforms, and technology partner is crucial to the success of your organization. Kick off this year’s ASAE Technology Exploration Conference with TEC Insider Day, a unique opportunity to learn more about the latest in the technology industry through a special track of demos held in conjunction with TEC 20. More info/register (fee for ASAE non-members).

Host: ASAE

Mon 12/7 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

Mon 12/7 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 12/7 at 3:30 p.m. – Introduction to Agile Development with Scrum

An overview of Scrum, a method of rapid iteration and experimentation to discover product direction and build high performing teams. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dr. Patrick McConnell – NextUp Solutions

Mon 12/7 at 4 p.m. – AWTC End-of-Year Virtual House Party

For the 4th year in a row, Association Women Technology Champions (AWTC) is planning to celebrate the ASAE TEC Conference with a happy hour to kick it off. We are using a virtual event platform that allows us to host lots of Zoom meetings. Each one is a room in our virtual house party and you can walk between them and decide how to spend your time. So join us in the garden for live music, the living room for games, the basement for scuttlebutt, the dining room for crafts, and more. More info/register.

Host: Association Women Technology Champions

Tue 12/8 from 9 a.m. to 4:45 p.m. – ASAE Technology Exploration Conference (TEC)

Discover how to use the latest in technology. Hear from leaders, connect with peers, and explore demos from the best in the industry to address unique challenges and prepare your organization for a new level of success. CAE credits. More info/register (fee for ASAE non-members).

Host: ASAE

Tue 12/8 at 9:30 a.m. – Marketing Automation and AI: How Associations Implement Marketing Automation with AI features for any AMS Solution

Hear about the history of AI, where there has been success and utilizing the technology for marketing your products, services and engagement to your membership. Get a better understanding of how AI fits into your marketing mix and key actions to take to both start the conversation in your organization, and build on an existing AI marketing program. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.


  • Todd M. Tolbert, MBA, CAE
  • Manav Kher, FusionSpan

Tue 12/8 from 11 a.m. to 3 p.m. – 2021 Event Trends

Join us for our final event of the year and learn how 2021 will shape up. Discover research-backed trends for making educated decisions about your events in 2021. Leave the event with a plan of action for 2021. CMP credits. More info/register.

Host: Event MB

Tue 12/8 at 11:30 a.m. – How to Rock Your Next Virtual Trade Show: Raise the Roof with Revenue

We get it. The virtual trade show just isn’t the same as the in-person event. But that doesn’t mean exhibitors don’t want to showcase their offerings and consumers and companies don’t want to buy. Exhibiting companies need purchasers now more than ever, and consumers and businesses still need solutions. Learn what to include in online-friendly exhibitor packages that deliver ROI, sales tips for demonstrating the value and getting exhibitors bought in to the new format, best practices for your exhibitors to optimize their virtual presence, and ideas for activities that bring together exhibitors and attendees for better buying connections. More info/register.

Host: Map Dynamics

Presenter: Scott Oser, founder, Scott Oser Associates

Tue 12/8 at 11:30 a.m. – The Naughty and Nice Checklist: A Successful New Member Digital Onboarding Strategy

Learn how to create digital connections using peer-to-peer onboarding and evaluate your onboarding plan against other small associations. 1 CAE credit. More info/register.

Host: Your Membership

Presenters: Michelle Schweitz, Membership Expert, and Tirrah Switzer, Association Advocate, Community Brands

Tue 12/8 at 12 p.m. – “New Normal” for Association Learning Group Workshop: Virtual Conferences/Training Sessions

This is the second working meeting of a community of practice. All are encouraged to join and engage in this guided discussion. This month’s topic is: Virtual Conferences/Training Sessions – What worked, what didn’t and what to do about it? We’ll start off with a conversation between three people (one who’s conference ended a few days before, a second who ran a May conference so had a fast move to virtual and the third who has run multiple virtual conferences these many months). Then we’ll all get to explore, in small groups, what we’ll do in our association’s learning based on we heard. More info/register.

Hosts: Bucky Dodd, PhD, iLED; Lee Gimpel, Better Meetings; Carolyn Thompson, Training Systems, Inc.; and Josh Yavelberg, PhD, Flying Cloud Solutions, LLC.


  • Chris Glatz, Management Services
  • Peggy McElgunn, Global Professional Services
  • Pam Rosenberg, American Society of Plumbing Engineers

Tue 12/8 at 1 p.m. – Real Talk: What I Wish I Knew in March 2020

Join us for a session where we share the best advice we have for each other as we go into 2021. We will feature lessons learned from seasoned event planners, and use a new Topic Tournament model that you can take away for your next session. More info/register.

Host: 360 Live Media/Event Innovators Exchange


  • Arlene Kidwell, Director of Conference Logistics, National Association of Independent Schools
  • Jeanne Malone, Meeting Services Director, Million Dollar Roundtable

Tue 12/8 at 2 p.m. – The Stories We Share: An Interview with Dave Nadelberg (Association Chat)

Dave Nadelberg is best known as the creator of Mortified and the cultural movement has now become a podcast, multiple books, a couple documentaries and the new Netflix series, The Mortified Guide. But it all started with a live show, which is still going strong across 20 cities around the world. He and co-creator Neil Katcher recently created a card game called, “I Can’t Believe I Did That…” which is both a party game and an exercise in empathy and hilarity. We’ll talk about the power of storytelling and the ways we can use story to better connect with other people. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC

Guest: Dave Nadelberg,

Tue 12/8 at 2 p.m. – How to Deliver More Engaging Virtual Events

The way you ran virtual events in early 2020 shouldn’t be the same way you run them in 2021—you’re not scrambling now. In a world of fully virtual interactions, what’s worked and what hasn’t worked? Network with your community of peers to exchange ideas and get answers to your most pressing questions from our panel of experts. More info/register.

Host: Higher Logic


  • Jeff Breunsbach, Director of Customer Experience at Higher Logic
  • Tirza Austin, Online Community Manager at American Society of Civil Engineers
  • Chris Detzel, Global Enterprise Community Manager at Imperva
  • Brett Wangman, President at The Center for Association Growth

Wed 12/9 from 9 a.m. to 5 p.m. – ASAE Technology Exploration Conference (TEC)

Discover how to use the latest in technology. Hear from leaders, connect with peers, and explore demos from the best in the industry to address unique challenges and prepare your organization for a new level of success. CAE credits. More info/register (fee for ASAE non-members).

Host: ASAE

Wed 12/9 at 11 a.m. – Enterprise Risk Management

The role of the association executive to identify key risks facing the organization now extends beyond financial risk management and includes additional issues such as compliance, strategic, operational, and reputational risks. Learn how to develop and monitor an enterprise risk management for your organization, and contribute to the long-term health of your organization. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.


  • Rob Eby, CPA, CGMA, Aronson LLC’s Nonprofit & Association Services Group
  • Kathy Trahan, CAE, CEO & President, Alliance Safety Council

Wed 12/9 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

Wed 12/9 at 12 p.m. – Do Good to Lead Well Through Crisis: The Science and Practice of Resilient Leadership

By drawing on classic and cutting edge research, this session will show unequivocally that moral leadership and success can not only co-exist, but the former maximizes the chances of the latter. This session also shares concrete tips and strategies that can be immediately adopted within organizations at a micro- and macro-level. It will challenge participants to think about how to leverage the power of “doing what’s right.” 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Craig Dowden, PhD, President and Founder, Craig Dowden & Associates

Wed 12/9 at 1 p.m. – Cash Management Through Crisis for Nonprofits & Associations

As membership dues and conference registrations decline, many NFP and Associations are facing governance and management considerations related to the COVID19 Crisis. These include cash management, and tightly related budgeting, forecasting and financial planning techniques, as well as a need to keep board and finance committees well informed with frequent meetings and reports. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Daniel O’Dea and Jennifer Eubanks

Wed 12/9 at 1 p.m. – How to Scale Community Globally

Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach. Find out how to expand your existing playbook to plan accordingly to incrementally grow their community to serve a global audience. More info/register.

Host: Community By Association

Presenter: Dani Weinstein, Community Builder, Strategist and Advisor

Wed 12/9 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 12/9 at 2 p.m. – Riding the Wave of Virtual Transformation

Get a look at the past, present, and future states of eLearning and insights on different tactics deployed by organizations to meet the new needs of their reality. Learn how to align eLearning initiatives to overall digital engagement and SEO goals, align technology with content through instructional design and course curriculum, and deliver the “wow” factor during these disruptive times. 1 CAE credit. More info/register.

Hosts: MemberSuite and Blue Sky eLearn

Wed 12/9 at 2 p.m. – Innovative Event Marketing Strategies for 2021

The past year has completely transformed the look, feel, design and execution of the meeting planning process, so it only makes sense that the way event professionals market meetings and events should evolve, too. Learn how to engage with your ideal audience via new marketing strategies, use innovation to evolve your meetings’ message, and brand your digital and hybrid events to stand out from the rest. 1 CMP credit. More info/register.

Host: Northstar Meetings Group


  • John Nawn, Co-Founder and Chief Strategist, The Event Strategy Network
  • Jacquelyn Wells, Vice President and Senior Strategist, mdg
  • Alex Palmer (moderator), deputy editor, Northstar Meetings Group

Thu 12/10 at 10 a.m. – What’s Working Now Series: Designing Your Website RFP

Redesigning your website and choosing the best CMS for your association’s needs can be intimidating—and so can the RFP process for choosing the right website partner. Join your association peers for an interactive discussion around designing your website RFP for success. More info/register.

Host: Results Direct

Thu 12/10 at 11 a.m. – Local is the New State

From landscaping ordinances and building codes to policing, local policy is playing an increasing role in government affairs strategies. From engaging with municipal and county leaders to developing a robust government and public relations strategy that connects with local citizens and lawmakers alike, government relations teams are finding ways to deal with the huge activity happening at the local level. Learn how local government affairs became a top priority for government relations teams, what trends you can expect in 2021, and how to build a modern local government monitoring strategy. More info/register.

Host: FiscalNote


  • David Trebing, General Manager of State and Local Relations, Daimler North America Corporation
  • Brandon Ray, Senior Manager of State and Local Affairs, Associated Builders and Contractors
  • Elizabeth Tseng, Manager of Professional Services, FiscalNote
  • Troy Flanagan, Vice President of Government Affairs and Industry Relations, American Hotel and Lodging Association

Thu 12/10 at 11 a.m. – Reduce, Reuse, Recycle: How to Do More with Less Content in 2021

What if you could reduce the amount of content you’re producing, reuse what you already have and recycle your content by giving it new life? Prepare for a more productive 2021 by getting fresh content ideas, suggestions for how to beat writer’s block and access to a spreadsheet to help you organize all of it for the future. More info/register.

Host: Association Success

Presenter: Chelsea Brasted, General manager,

Thu 12/10 at 12 p.m. – Chapter Performance Reimagined: Taking Your Association’s Growth to the Next Level

In times like these, when many associations can’t host large in-person conferences, chapters and affiliates can deliver member value locally in ways that National cannot. By empowering your components, associations can increase member engagement and retention, growing both revenue and membership. In this webinar, we’ll touch on ways you can significantly mobilize your components to better serve members and create a win/win for your members, your chapters, and your association. More info/register.

Host: Billhighway

Thu 12/10 at 1 p.m. – The 2021 Learning Business Landscape

Look back at key developments that impacted the learning business in 2020—ranging from the obvious (COVID) to the less obvious (the growth of learntech investment)—plus survey data from practitioners working in the business of lifelong learning. Hear how organizations are investing in online learning and specific areas of focus like personalization, microlearning, social learning, data analytics. Find out what your peers consider important and start thinking about how these trends will and should impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Tagoras and Leading Learning co-founders Jeff Cobb and Celisa Steele

Thu 12/10 at 1 p.m. – Turning DEI Commitments into Action

Diversity, Equity & Inclusion has emerged as a major priority in the association sector this year—and many leaders are looking for “roadmaps” or proven practices to guide their work. Hear how two associations realized measurable change by integrating DEI plans into their strategy and governance. Our panel will outline their plans—from envisioning to impact measurement—and share best practices and lessons learned from the volunteer leader, CEO and staff perspective. 1 CAE credit. More info/register.

Host: McKinley Advisors


  • Chris Busky, CAE, CEO, Infectious Diseases Society of America and the IDSA Foundation
  • Salandra Thomas, Vice President, Talent and Organizational Development, Infectious Diseases Society of America
  • Karen Horting, MBA, CAE, Executive Director & CEO, Society of Women Engineers
  • Heather Doty, Incoming President, Society of Women Engineers and Project Engineer, Ball Aerospace
  • Jon Hockman, CPF, FASAE, Principal, McKinley Advisors

Thu 12/10 at 1 p.m. – How to Make Your Organization Essential in 2021

Do your members view your organization as an investment that they cannot afford to do without? Your organization’s financial health and growth outlook may depend on it. Hear from a panel of your peers about initiatives they launched to grow their membership, increase revenue, drive member engagement, and more. 1 CAE credit. More info/register.

Host: MemberClicks


  • Kim McQueen with the American Association of Dental Office Management
  • Vish Kalambur with the Association Management Center in Chicago
  • Denise Hoolhorst with the Nashville Area Chamber of Commerce

Thu 12/10 at 3:30 p.m. – Data Fitness (Associations & Nonprofits): Get Your Data in Shape for 2021

Join us in this session to learn the steps to getting your data in shape for 2021 to inform decisions, adapt to the changing post-COVID climate, and better meet your members and customers’ shifting needs. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.


  • Jay Yeo, ORI Results
  • Dave Jackson, CFO, American Counseling Association

Fri 12/11 at 1 p.m. – Associations of the Future Series

Join a fireside chat about the future of associations. Amanda and Meredith provide a preview in this trailer. The series includes two 20-ish minute on-demand videos (here’s the first, the second will be live today at the link below) followed by a live session where they continue the conversation, answer any questions you may have, and where you can weigh in on the opportunities and possibilities for associations. More info/register.

Hosts: Amanda Kaiser of Kaiser Insights and Meredith Low of Meredith Low Consulting

Fri 12/11 at 1 p.m. – Association Professionals Annual Holiday Party

Just because 2020 has us stuck at home, it doesn’t mean we can’t still meet up as a community! You’ll meet old friends and make new ones in this fun, interactive online event. (Plus, you may get some ideas for your own parties, galas, and fundraisers.) Definitely not another boring Zoom meeting. It’s a party plus networking … and a shot of learning and reflection to justify it all for your boss. BYOB, obviously. More info/register (ASAE Collaborate log-in required).

Host: Lee Gimpel, Better Meetings

Mon 12/14 at 2 p.m. – Delivering a Successful Hybrid Event

Hear what the new breed of hybrid events will look like going forward. Learn how to develop and deliver relevant content for all audiences, increase attendance and engagement with the right mix of technology solutions, expand revenue opportunities and offset costs with blended learning and sponsorships, and select which key performance indicators to measure against as benchmarks for success. 1 CAE credit. More info/register (fee for ASAE non-members).

Host: ASAE


  • Jesse Sniper, Senior Direct of Product, Event Technology Group, Community Brands
  • Jessica Metzler, Director of Client Success, Learning Solutions, Community Brands

Tue 12/15 at 12 p.m. – Aligning Norms, Core Values and Codes of Conduct: A CEO Dialogue

Recent attention to guidelines for board behavior is driven by two circumstances—new challenges for governance in the virtual environment, and heightened sensitivity to issues of diversity and inclusion. These realities have created an opportunity to revisit established norms, ethics and practices and necessitate a new look toward best practices of leadership behavior. Hear insights from CEOs and industry experts on how they are navigating these realities and (re)committing their board leadership to organizational core values and codes of conduct. 1 CAE credit. More info/register (fee for ASAE non-members).

Host: ASAE


  • Hannes Combest, CAE (moderator), chief executive officer, National Auctioneers Association
  • Sharon Cox, MA, RDN, LDN, FAND, senior consultant, Tecker International LLC
  • Neal Couture, CAE, executive director, The American Society for Nondestructive Testing
  • Debbie Trueblood, MS, CAE, executive director, Illinois Park and Recreation Association

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.

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Creative Commons photo by Thomas Millot via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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