Association Brain Food Weekly: 7.9.21

spider web in the rain – inspiration for a weekly list of free educational events and resources for the association community

The weekly list of free educational events and resources for the association community…

spider web in the rain – inspiration for a weekly list of free educational events and resources for the association community

Training programs. The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. WBT Systems has found, however, several examples of associations that offer frontline training programs for individuals and companies, and they think your association should get in on the game.

Order and change. Charlene Li believes you need order to create change—not what you picture when thinking about innovative organizations. She says, “Disruptive organizations create just enough order to allow change to happen smoothly. They do so by investing intentionally in a strong foundation—structure, policies, and rituals—that can weather change without crumbling or cracking.” Makes more sense now.

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. One invited early-career professionals to the table and actually acted upon their suggestion to use Slack as a networking platform. Other advice: do fewer things better and never go back to what it was—only move forward.

Digital networking. At the Velvet Chainsaw Consulting blog, Sarah Michel thinks they’ve cracked the code on digital networking. She describes the different tactics developed and practiced by Amanda Kaiser and Arianna Rehak during the 2021 Virtual Networking Incubator.

Office myth. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. File this one away in your “make a case for remote work” file.

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • You can always count on a Molly Stevens recipe, so I’ve turned to her braised monkfish with cherry tomatoes and basil a few times. On this occasion, I made it with only one pound of almaco jack, subbed bacon for pancetta and added chopped red onion. Scrumptious. On the side, roasted baby potatoes with rosemary and garlic, and roasted broccoli with garlic, parmesan and lemon zest.
  • I didn’t feel like going to the store one day. I had three varieties of summer squash from the CSA in the frig, and raided the cupboard, freezer and herb garden to make spaghetti with canned clams, Portuguese chourico, squash, onion, garlic, fresh corn, parsley, basil, oregano and hot red pepper flakes. Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Would fresh clams be better? Of course, but canned do just fine in a pinch.
  • A few years ago, on a visit to my aunt in Rhode Island, I was inspired by the bean salad she made, so I developed my own recipe with additional inspiration from Our State It’s been a Fourth of July tradition ever since—a tradition made even more meaningful because the Fourth is my aunt’s birthday. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

Fri 7/9 at 12 p.m.* – Strategy First, Software Next

Are your technology capabilities aligned with your mission? To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” We will explore the importance of creating a technology strategy for your association that aligns with your organization’s mission and long-term goals. More info/register.

Host: AI Now for Associations

*All times are Eastern Daylight Time unless otherwise noted.

Fri 7/9 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 7/9 at 1 p.m. – Improve Your Email Engagement with a Conversational Email Strategy

Find out how conversational email helps improve reply rates, scale outreach, and unlock email’s hidden potential. Learn how to send emails that people actually want to open, leverage proven strategies and tactics for writing conversational emails, and measure and optimize your conversational email results. More info/register.

Host: American Marketing Association

Presenter: Drift’s Sr. Director of Demand Generation Charm Bianchini

Fri 7/9 at 4 p.m. – Play to Win: Developing Your Political Intelligence

It’s no longer enough for leaders to have just IQ and EQ. These days, successful leaders must also have political intelligence (PQ). Find out what would change if you managed workplace politics with a new PQ mindset, and how to approach workplace challenges with a “how do I want to play this?” approach. Learn about the six behaviors that chip away at organizations and how to address them, and the play-to-win strategy to strengthen your PQ muscle. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Kathleen Zwarick Shanley, PhD, CAE, ACC, ELI-MP

Mon 7/12 at 1 p.m. – Regular Wellness series with Fern Carbonell (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Fern Carbonell


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 7/12 at 2 p.m. – Appropriations 2021: Where Do We Go From Here

As the world heals from a global pandemic, the twelve House committees, and their subcommittees, are about to start racing toward an October deadline to decide spending levels across the government. So much focus lately has been on infrastructure, health care and defense, but where will the money ultimately go? Hear CQ Roll Call journalists discuss potential appropriations decisions and what they could mean for your organization. More info/register.

Host: FiscalNote

Tue 7/13 at 1 p.m. – Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment

The pandemic has reshaped every aspect of our lives: how we do business, how we communicate, and how, when and where we interact with each other as human beings. With that big of a cultural shift, associations have no choice but to adapt their engagement strategies to stay relevant in 2021. The panel will discuss societal observations, new engagement tools and tactics, updated association business models, and how data can help us make sense of this all. 1 CAE credit. More info/register.

Host: MemberSuite


  • Ryan Costello, Chief Strategy Officer, MemberSuite
  • Julie Sciullo, CEO, Association Analytics
  • Greg Melia, CAE, CEO, Customer Experience Professionals Association

Tue 7/13 at 1 p.m. – How to Breakthrough to New Audiences Using Virtual Events

Are you looking for ways to increase your interactions and engagement through online events? Hear helpful tips and tricks on how you can reach new audiences through virtual events. More info/register.

Host: Remo

Presenter: Kevin Green, CEO of iBreakthrough

Tue 7/13 at 2 p.m. – 3 Features to Look for in an Online Community Platform as an Association

Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Benjamin Muscolino, President & CEO, Breezio

Wed 7/14 at 12 p.m. – Emails That Don’t Creep But Get You…Like Really Really Get You

Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. It’s the underlying principle of Inbound Marketing. How do you personalize a digital experience across multiple channels that doesn’t come off as creepy or stalkerish? It starts with data, but association marketers need to be selective with the data they choose and map it to programming and content. Better yet, they need a continuous feedback loop to keep the content personalized and relevant based on what their audiences consume. Learn how you can create a hyper-personalized email experience without needing a staff of 10 to pull it off. More info/register.

Host: HighRoad Solutions

Presenters: Maneesha Manges, Director of Services, Kim Cregan, Strategic Account Manager, and Chris Park, Development Manager, HighRoad Solutions

Wed 7/14 at 12 p.m. – The Science of Meetings & Events Series: Nature of Space – An Ecosystem for Event Success

Using the recently released “Nature of Space” whitepaper by IMEX, we will use a neuroscience lens to explore the lessons from nature to help build an event that helps our attendees have a healthier, happier, and more meaningful event experience. Discover how adapting nature’s best lessons can help create a successful event. Explore ways to leverage lighting and environmental features to inspire innovation. Learn how patterns and shapes found in nature can accelerate and strengthen connections and community. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenter: Janet Sperstad, Facility Director, Meeting and Event Management, Madison College

Wed 7/14 at 12:30 p.m. – Supercharge Your Hybrid Event with an Event Community

As organizations begin to stage hybrid and return to in-person events, one thing is clear, the desire to connect is stronger than ever. Learn how to build event communities to increase satisfaction and retention, create additional revenue opportunities and drive higher attendance to your hybrid events. 1 CAE/CEM credit. More info/register.

Host: Personify

Presenter: Rich Vallaster, Director of Marketing and the Tradeshow Wonk at Personify

Wed 7/14 at 1 p.m. – Pragmatic Usability Testing Workshop: How to Easily Improve Your Digital Properties

Walk a mile in your member’s shoes. Gain insights and tear down the biggest barriers with digital properties such as your website, member communities, credentialing paths, member surveys, platforms, or any other online member interaction point. Learn how the basics of implementing usability testing can improve your member’s experiences and interactions with your association. More info/register.

Hosts: Altai Systems and Ellipsis Partners

Presenter: Moira Edwards, founder, Ellipsis Partners

Wed 7/14 at 1 p.m. – The New Live Engagement Program: Virtual is Here to Stay

Although most of us missed our in-person meetings, we discovered some advantages of virtual events like extended reach and accessibility. This has unlocked new opportunities for organizations to build valuable relationships with their customers, prospects, and other constituents through live events- both virtual and in-person. Hear tips and best practices on how to improve your virtual event channel so you can deliver great virtual events that your attendees will love. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Julie Haddix, Senior Director, Industry Solutions for Cvent

Wed 7/14 at 2 p.m. – The Race for Relevance in Post-Pandemic Times

Years before COVID-19, time pressures, higher member expectations, increased member diversity, differing generational values and accelerated advances in technology challenged the relevance of traditional association structures and practices. The pandemic acted as a powerful accelerant to these changes, forcing association leaders to think differently and reinforcing the need for real change. Hear association execs share their experiences creating more intentional approaches to governance, rethinking the scope of their programs and services, and intensifying their adoption of “digital first” thinking. 1 CAE credit. More info/register.

Host/presenter: Mary Byers, CAE, CSP, former association executive, consultant, professional speaker, and association advisor


  • Harrison Coerver, president of Harrison Coerver & Associates
  • Mark Dorsey, CAE, FASAE, CEO of the Construction Specifications Institute
  • Karen Silberman, CAE, Executive Vice President of the American Chiropractic Association
  • Len Toenjes, CAE, President of AGC of Missouri

Wed 7/14 at 2 p.m. – What’s New in Association Meetings? Everything.

As Covid restrictions ease and large, maskless meetings become feasible, what’s next for association meetings? To move forward effectively, we need to rethink nearly everything about the structure of membership organizations and how they serve their constituents. In this Q&A-style session, hear about planning, partnerships, programs, and how to pay for it all. 1 CMP credit. More info/register.

Host: Northstar Meetings Group


  • Gregg Talley, FASAE, CAE, president and CEO of Talley Management Group
  • Loren Edelstein, Vice President, Content Director, Northstar Meetings Group

Wed 7/14 at 3 p.m. – Beyond the New Normal, Part 2: Implementing Work Anywhere Future for Associations

In the second installment of Beyond the New Normal, we’ll be checking in to see how associations are implementing changes to create the Work Anywhere Era for their organizations. After a panel discussion, we’ll go into breakout rooms for a deeper exploration into implementing different facets of the Work Anywhere Era (e.g., technology, human resources, physical space, leadership, engagement, etc.). 1.5 CAE credits. More info/register.

Host: Association Women Technology Champions


  • Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting
  • Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL
  • Emily Kirkpatrick, MBA, Executive Director, National Council of Teachers of English
  • KiKi L’Italien, Chief Executive Officer, Association Chat
  • Tori Miller Liu, MBA, CAE, Information Systems Director, American Speech-Language-Hearing Association
  • Janet McNichol, SPHR, CAE, Human Resources Director at American Speech-Language-Hearing Association
  • Barbara J. Armentrout, CAE (Moderator), Client Engagement Manager, Aplusify

Wed 7/14 at 3 p.m. – How to Use Data to Create Relevant Content

Learn how to discover your top trending topics by analyzing member engagement data, as well as expressed and implicit interests; targeted interests and needs for different member segments based on demographics and engagement behaviors; potential volunteers by drilling down into your most active members; and speakers for events and webinars by identifying community influencers and thought leaders. More info/register.

Host: Association Analytics

Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, Vice President of Sales, Association Analytics

Wed 7/14 at 3 p.m. – Dirty Data: Understanding the Hidden Costs for Associations—and How to Prepare for a Clean-up Effort

In this session we will explore data hygiene: why it is important for operational and staffing efficiency, how to organize your team and create a data cleanup plan, and discuss some modern approaches to addressing data cleanup using automation. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.


  • Brittany Carter, President, Association TRENDS
  • Lisa Stahl, Data Project Manager, Columbia Books & Information Services

Wed 7/14 at 3 p.m. – Your New Venue Sourcing Strategy: The New Legal Landscape for Event Contracts

In part two of our two-part webinar series, we will look at new considerations for contracts and legal issues planners need to be aware of while negotiating to protect their organizations. What should you be asking for in terms of cancellation, attrition, and other ways to share the risk with venues? Do force majeure clauses apply to COVID-related cancellations? More info/register.

Host: Event Leadership Institute


  • Joshua L. Grimes, Esq., Grimes Law Offices
  • Joan Eisenstodt, Eisenstodt Associates
  • Tammy Kockaya, CMP, CMM

Wed 7/14 at 3 p.m. – Events. Reimagined.

Let’s reimagine events together and learn how to solve some of the most pressing problems that event professionals face. Get help solving three challenges for planners: profit, engagement, and tech knowledge. More info/register.

Host: Hubilo

Wed 7/14 at 3 p.m. – Your Guide to a Seamless Online Event

This workshop is designed to give an overview of how to host a great online event. We will be covering tips on how to use and implement your platform into your organization as well as how to engage attendees. Attendees will gain an understanding of what support they will need internally or externally to run a seamless online event. More info/register.

Host: Nonprofit Learning Lab

Thu 7/15 at 11 a.m. – How To Do Hybrid: Practical Tips for Delivering Successful Events

Join us for insights on designing hybrid events and leveraging technology to deliver personalized experiences that resonate with your attendees and sponsors – whether they’re online or on-site. Learn how to successfully transition from online to hybrid events, deliver superior experiences for attendees and sponsors, choose the right technology to deliver your events (regardless of budget), and ensure ROI for your organization. More info/register.

Host: Results Direct


  • Katie Atkinson, President & CEO, Results Direct | RD Mobile
  • Jeanette Brown, Sr. Director, Strategic Marketing & Communications, America’s Blood Centers
  • Michelle Dickinson, Marketing & Communications Coordinator, Virginia Assisted Living Association
  • Brian James, Assistant VP, Conference Operations, National Association of Manufacturers

Thu 7/15 at 11 a.m. – How to (Really) Engage Members for Short-Term Success & Long-Term Survival

Learn how to attract more members, keep members longer – and at lower cost, increase member satisfaction, improve member meetings and conferences to drive retention, add or change programs to address real member needs, decrease acquisition and maintenance costs to retain members, and build self-sustaining membership communities. More info/register.

Host: Lee Gimpel, Better Meetings


  • Lee Gimpel, Better Meetings
  • Nick Beadleston, founding partner, Good Impacts

Thu 7/15 at 11 a.m. – Talent Generation: Getting Members Ready for the Future of Work

Future workforce is a hot-button issue in many industries. The lack of incoming talent, coupled with a wave of approaching retirements, and gaps between education preparedness and industry needs, have long been predicted as urgent workforce needs. Hear from the associations prioritizing workforce development, job creation, and partnerships with youth and education to better prepare their industries for the future of work. More info/register.

Host: Sarah Sladek and Company, Save The Associations

Thu 7/15 at 11 a.m. – How to Choose the Right Technology for Your Hybrid Event

When it comes to planning your next (or first) hybrid event, it all starts with choosing the right technology partner. How will you seamlessly blend the in-person and digital channels? Learn how to choose the right technology and production services in light of emerging best practices. Hear about the latest cutting-edge event technology that allows you to redesign the shared experience and deliver creative, consistent, and measurable experiences for attendees. More info/register.

Host: Virtual Events Institute

Presenters: Ben Chodor and Dan Lotzof of Intrado Digital Media LIVE

Thu 7/15 at 12 p.m. – Are Grasstops Networks an Advantageous & Crucial Advocacy Strategy?

As the COVID-19 pandemic subsides, it’s tempting for associations to resume depending solely on staff-driven methods in pursuing their legislative priorities. Learn how grasstops have proven beneficial in different association settings and hear ideas for identifying and cultivating your own network of key contacts. More info/register.

Host: ASAE’s Government Relations and Advocacy Professionals Advisory Council


  • Maria D. Matthews, CAE, Director, Policy & Advocacy, New Classrooms
  • Kimberly A. Jones, Esq., CAE, Executive Vice President, Council for Opportunity in Education
  • Oyango A. Snell, Esq., CAE, ‎Senior Vice President, General Counsel & Corporate Secretary, ‎Western States Petroleum Association
  • David M. Lusk, Founder & CEO, Key Advocacy

Thu 7/15 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

Learn how to leverage visualizations and analytics to better understand the data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium

Thu 7/15 at 1 p.m. – AMS Selection in a Post-Pandemic Era

Learn how to approach AMS selection in a post-pandemic world, from consideration to launch and beyond, based on member research and the many lessons learned this past year. 0.5 CAE credit. More info/register.

Host: Nimble AMS

Presenter: Tirrah Switzer, Association Advocate, Nimble AMS

Thu 7/15 at 1 p.m. – Leading the Hybrid Workplace: Real-World Challenges

Leading and developing a hybrid workplace―one that is constantly changing―requires new strategies to succeed. How will you bridge the cultural schism, create equity, and sustain the gains of a distributed workforce? A remote work expert, HR executive, and strategic consultant will share transition insights to leading a hybrid workplace and the culture shift that is required for success. Hear actionable tactics and strategies for managing the workforce of today featuring a real-world case study. More info/register.

Host: Allen Interactions


  • Christina Coidakis-Barss, HR, learning and organizational change expert
  • Deborah Smith Cook, strategist and team performance coach 
  • Deborah Southerington, Vice President of HR at The MetroHealth System

Thu 7/15 at 2 p.m. – Thriving During a Pandemic, Thanks to Tech

How did the National Association of Episcopal Schools (NAES) manage to not just survive, but thrive, during the COVID-19 pandemic? How were they able to deepen their members’ involvement with the organization during this difficult time? Learn what the NAES staff did to serve members, how they struggled, how technology was critical to their success, and how they tied all of their offerings together through their membership database. More info/register.

Hosts: 100 Reviews and Matrix Group


  • Jonathan Cooper, Communications Manager at NAES
  • Joanna Pineda, CEO and Chief Troublemaker of Matrix Group
  • Teri Carden, founder of 100 Reviews and ReviewMyAMS

Thu 7/15 at 2 p.m. – The CIO Hour: PCI in July

Processing credit cards means you need to manage PCI compliance. Learn about the latest in PCI requirements and how a modern payment processor can help with this critical function. We’ll also discuss how Finance and IT departments can work together to lower costs and increase security in the online purchase process. More info/register

Host:  501Works


  • Christian Fadel, CFO, Affinipay
  • James Marquis, Chief Information Officer, 501Works

Thu 7/15 at 2 p.m. – Innovation in a Hurry

Learn how and where to start with Agile principles and Lean Innovation Principles (combining the Design Thinking and Lean Startup frameworks). More info/register.

Host: Fonteva

Presenter: Guillermo Ortiz de Zárate, Chief Innovation & Information Officer at NCARB, and President at Lineup

Thu 7/15 at 2 p.m. – Event Talk Live: The Future of Hybrid Events

We’ll present the results of our survey, The Future of Hybrid, and ask event experts their thoughts on what hybrid events will look like moving forward. More info/register.

Host: Accelevents


  • Melinda Burdette, MPI
  • Kate Patay, Patay Consulting

Thu 7/15 at 8 p.m. – Talent Generation: Getting Members Ready for the Future of Work

Future workforce is a hot-button issue in many industries. The lack of incoming talent, coupled with a wave of approaching retirements, and gaps between education preparedness and industry needs, have long been predicted as urgent workforce needs. Hear from the associations prioritizing workforce development, job creation, and partnerships with youth and education to better prepare their industries for the future of work. More info/register.

Host: Sarah Sladek and Company, Save The Associations

Fri 7/16 at 12 p.m. – Your Ultimate Guide to Hybrid Experiences, Abridged

A few months ago, MPI in partnership with Radisson Hotels engaged Brandt Krueger to rewrite the hybrid playbook we launched a decade ago with new knowledge, best practices, and methods for hosting events that connected two or more audience groups. We’ll showcase highlights from the playbook as well as a curated Q&A with Krueger that will enable you to find success in the hybrid events world. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI


  • Jessie States, CMP, CMM, MPI Academy Director, MPI
  • Brandt Krueger, Technical Producer, Event Technology Consulting

Fri 7/16 at 1 p.m. – The No BS Guide to Digital Transformation

The research is clear: the key to lasting, responsive digital transformation is intentional and focused culture change. Still, associations struggle to get beyond “digitizing” and truly “go digital.” Hear some of the findings from the new, deeply researched whitepaper, The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward. Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. More info/register.

Host: Propel


  • Elizabeth Weaver Engel, M.A., CAE, founder, Spark Consulting
  • Hugh Seaton, Head of Construction Technology Practice, Cimatri
  • Maddie Grant, founder, Propel

Fri 7/16 at 1 p.m. – Associations and The Business of Belonging

Join an insightful discussion on how you can unlock the true value of community-driven business. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy. More info/register.

Host: Community by Association


  • David Spinks, Co-Founder, CMX
  • Tirza Austin, Manager, Online Community, American Society of Civil Engineers

Fri 7/16 at 4 p.m. – Getting the Most From Your ASAE Annual Meeting Experience

The prospect of effectively networking at a conference as big and chockful of options as the ASAE Annual Meeting can be overwhelming. Hear practical tips and tactics for planning an effective networking strategy and using the ASAE Annual Meeting to advance your career. More info/register (must join first for free before registering).

Host: Fridays@4


  • Jennifer Baker, MSW, CAE, senior director, ASAE Business Services, Inc.
  • Cortney Whitlow, manager, meeting registration and industry partner engagement, ASAE

Tue 7/20 at 2 p.m. – The Joy of Hybrid: Secrets to Making a Hybrid Remote Office Work

While “hybrid” might sound like the perfect compromise between work from office (WFO) and work from home (WFH) models, a successful transition requires intentionality and an emphasis on equity in the work environment. Without an intentional approach to workplace transition, leaders risk instituting arbitrary reasons for either WFO or WFH policies. Employees will quickly see through their veneer and cry foul. To help leaders create hybrid-remote policies and procedures that are equitable, legal, and embrace an inclusive culture, we will share actionable tips and “secrets” to optimize your burgeoning hybrid workplace. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Rae Ann Johnson, Esq., legal advisor, Achurch Consulting

Wed 7/21 at 12 p.m. – Chapter Benchmarking Pep Rally

We’re having a pep rally because this year’s Chapter Benchmarking Study is going to look a little different and it’s a BIG deal. We’re striving to continue the conversation around how we can help make chapters a bigger, more strategic focus within the association industry and expand on what we’re hoping to gain as a component relations community. Since this study is different than previous years, we wanted to provide more context, get your thoughts on how we can better help you and your chapters, and also share how you can help us accomplish this community goal. We hope you can join us for this engaging discussion. More info/register.

Hosts: Billhighway and Mariner Management

Wed 7/21 at 2 p.m. – Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing

Forget what you think you know about email marketing and gain an understanding of the behavioral changes that are now affecting how email users notice, process and respond to your marketing messages. In this session, we’ll take a look at what’s directly impacting the way targeted audiences notice and process the email communications you’re sending. Drawing on data from successful email campaigns executed over the last 30 days, you’ll gain insight into specific B2B and B2C tactics that are working now. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Jay Schwedelson

Thu 7/22 from 9 a.m. to 4 p.m. – Mobile App Demo Day

Join us for presentations from a limited number of industry partners that offer mobile apps. Mobile experts will be showcasing apps and sharing their knowledge with the association market. More info/register.

Host: ASAE

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday morning.

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Creative Commons photo by Olivier Darbonville via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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