Association Brain Food Weekly: 7.23.21

a field of sunflowers at sunrise or sunset – inspiration for a weekly list of free educational events and resources for the association community

The weekly list of free educational events and resources for the association community…


Webinar pricing/sponsorships. If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey, which closes tonight.

Remote work/life boundaries. Achurch Consulting explains why work/life boundaries are essential, especially for people working remotely. They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications.

Mixed-age learning programs. Different generations have a lot to teach each other, says WBT Systems. I can attest to that after spending three days hanging out with my 11- and 13-year-old nephews. Eye-opening. WBT’s post describes why your association would want to offer mixed-age learning programs and suggests how to get started.

AMS data and reports. MemberSuite explains how to ensure your AMS reports provide the data your co-workers and volunteer leaders need for insight and decisions. Their advice covers everything from determining what data to collect to getting members to update their profiles.

Membership benchmark data. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report, one of my annual must-reads. I haven’t read this year’s yet, but fully intend to, since I regularly use its findings in client posts.

Digital nomads. My honey dreams of renting or selling the house, putting our stuff in storage and hitting the road in an RV so we can hike all over the country. I love the idea but am I ready for it? Not sure. At the Harvard Business Review, Miles Everson, Steve King and Carolyn Ockels say every company needs a digital nomad policy—which makes me wonder… do you know of any digital nomads in the association community?

Quick hits

  • The time has come for a four-day work week. (Stowe Boyd)
  • Kill a stupid rule: an amazing way to reduce red tape. (Nick Skillicorn, Idea to Value)
  • How to make your to-do list less overwhelming… try an “enough” list. (Josh Spector)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

  • I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries, so time in my NC kitchen was limited. Before I left, I made baked Spanish mackerel with a barbecue-maple-soy glaze for dinner. On the side, a summer squash sauté with carrots, broccoli stems, red bell and corno di toro peppers, bacon, corn, tomatoes and basil.
  • Upon my return, I relied on my freezer and Food Lion’s freezer for gochujang burgers, frozen onion rings, and two packs of frozen “Asian medley” vegetables sautéed with chile sauce, sunflower shoots and Thai basil.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

Fri 7/23 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.

Fri 7/23 at 4 p.m. – The Importance of Cultural Competence in the Workplace

Cultural competence is the ability to understand and interact effectively with people from other cultures. It is a life-long journey of learning and enlightenment. When individuals seek to better understand and effectively interact with cultural differences, the workplace can become more effective, efficient and enjoyable. Hear how to become a more culturally competent association professional. More info/register (must join before registering).

Host: Fridays@4

Presenter: Dr. Randy Whetstone, Jr., Clinical Assistant Professor at the University of Louisville

Mon 7/26 at 1 p.m. – New CSE Position and Respecting Your Predecessor (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Victoria Elliott


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 7/26 at 2 p.m. – Using EQi to Fuel Return to Work Success

As more of us return to office settings, there’s a need to tap into the emotional intelligence (EQi) skills required to successfully navigate the workplace. Learn about the pitfalls of low EQi among individual staff and teams; the three EQi competencies that can help staff thrive as they return to the office—whether that office is in-person, hybrid, or remaining fully virtual; and how teams can use EQi to build a Play to Win culture and inspire lasting innovation, value, alignment, and retention. 1 CAE credit. More info/register.

Host: ASAE

Presenters: EQ experts Jenn Barley and Karen Sullivan, KickStart Your Edge

Tue 7/27 at 11 a.m. – Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement

Description not available in time. 1.5 CAE credit. More info/register.

Host: U.S. Transactions Corp.

Presenter: Julie Sciullo, CEO, Association Analytics

Tue 7/27 at 11 a.m. – The New Digital Event Economy, Explained

Learn how the new event economy can positively affect your business. Find out how to add an event platform into your portfolio for successful hybrid and virtual events and how partnering with a high-tech event platform can boost your business and improve your attendee experience. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Viktor Strömberg, Co-Founder and COO of Lansera Virtual Events

Tue 7/27 at 12 p.m. – Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report

It has been a challenging year for association membership, with large numbers of associations reporting declines in their membership and other adverse impacts from the pandemic. Fortunately, a variety of positive signs provide hope for a forceful membership rebound. What should you do to recruit more members, increase your renewal rates, and grow your membership? How can you improve your association’s membership results now and into the future? Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. 1 CAE credit. More info/register.

Host: Marketing General Inc. (MGI)

Presenters: MGI senior staff Tony Rossell, Jana Darling, and Elisa Joseph Anders

Tue 7/27 at 12 p.m. – How to Leverage Every Channel to Maximize Your Reach

If we learned anything from the last 16 months, it’s that the flexibility and reach potential of virtual is a value we can’t just leave on the table. Virtual events and virtual engagement blow through barriers to access, and the proof is in the numbers. Learn how to drive reach through smart marketing tactics and creating options for content consumption, boost engagement and demand generation for the onsite experience through pre-event campaigns and activations, create content for the virtual audience that also serves onsite activations so you don’t end up duplicating work or designing the same event twice, and maximize the potential for onsite interactivity and participation with programming that lets all audiences in on the action. 1 CMP credit. More info/register.

Host: Event MB

Presenter: Anthony Kennada, Chief Marketing Officer, Hopin

Tue 7/27 at 1 p.m. – Lead Like an Ally: Embracing Diversity and Inclusion in the Boardroom & Beyond

Learn how to build a plan using proven strategies to engage board members and foster an inclusive boardroom, collaboratively create and enhance diversity planning with leaders with unique perspectives and backgrounds, and apply actionable tools and techniques to facilitate meaningful discussions on diversity in your organization. More info/register.

Host: OnBoard

Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion, Julie Kratz,

Tue 7/27 at 2 p.m. – Hybrid Events People Actually Want to Attend: How to Craft a Compelling Experience That Engages Live and Virtual Audiences

Learn how to understand what your audience needs and how those needs vary between the in-person and virtual attendees, what virtual attendees expect from hybrid events in the post-pandemic world, the differences between a Creative Brief and a Technical Brief, and why each is critical to the success of your event, and the foundational elements of transforming your in-person event into a digital storytelling experience that drives authentic engagement. 1 CAE credit. More info/register.

Host: Gather Voices


  • Amy DeLouise, brand storyteller, content strategist, speaker, and author of multiple LinkedIn Learning courses
  • Michael Hoffman, CEO of Gather Voices

Wed 7/28 at 11 a.m. – Why Now’s the Best Time for Advocacy

The end of state sessions and the congressional recess traditionally bring a respite from intense legislative campaigns, giving advocacy pros a chance to focus on other important work that pays dividends when lawmakers are back in session. Whether it’s growing your list, establishing key relationships, building important stakeholder networks, or getting in front of state and federal lawmakers, learn how to strengthen your advocacy efforts during the summer slowdown. More info/register.

Host: FiscalNote

Wed 7/28 at 11 a.m. – Implementing Technology Solutions at your Association: Lessons Learned [Panel Discussion]

Description not available in time. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Wed 7/28 at 1 p.m. – Elevating the F&B Experience

Learn how to adapt your F&B programs to the COVID-19 environment, and how to modify them as the pandemic wanes. Hear about the effects of COVID-19 health and safety modifications on the food and beverage experience, how to curate the food and beverage experience to address guests’ WITY (What’s Important to You) points, and how to take an innovate, nimble and holistic approach to the event experience. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Mary Cline, regional director of catering sales for Wolfgang Puck Catering

Wed 7/28 at 1 p.m. – Going Global: Catering to Audiences Around the World

In the new world of hybrid events, audiences are expanding to reach across the world. Hear about the correct tools to execute seamless global events. This panel will bring a wealth of knowledge on the future of global events and the technology that is powering it. More info/register.

Hosts: Kudo and BizBash


  • Rebecca Schuette, VP of Marketing, KUDO
  • Valerie Bihet, Owner, VIBE Agency
  • Melissa Park, Founder & CEO, Melissa Park Events
  • David Adler, Founder & Chairman, BizBash

Wed 7/28 at 2 p.m. – Don’t Leave Money on the Table: How to Level Up Your Non-Dues Revenue Strategy with Video (NDaP Monthly Expert Series)

Hear about an innovative video playbook based on real-world tactics proven to drive more non-dues revenue. Learn about digital marketing trends that are reshaping the future of non-dues revenue, why co-creating video content with your sponsors and members maximizes value, how to make your existing campaigns more successful by leveraging the power of video, and simple-to-execute ideas to deliver more value to your sponsors, your members, and your organization. 1 CAE credit. More info/register.

Host: Non-Dues-A-Palooza / 100 Reviews

Presenter: Michael Hoffman, CEO of Gather Voices

Wed 7/28 at 2 p.m. – Virtual Onboarding: How to Communicate Expectations, Promote Company Culture and Create Connections

The benefits of remote work have opened up opportunities for many employees and their employers, including for associations. But the question remains: How do you connect and train with new employees virtually? Learn about the critical role of creating and protecting company culture during virtual onboarding, developing a plan to welcome new employees virtually, and defining what virtual onboarding looks like for your association. More info/register.

Host: Sidecar


  • Jonathan Carbin, Training Manager,
  • Lauren Caputo, Esq., Chief of Staff to the CEO, Turnaround Management Association
  • Sharon Kneebone, IOM, CAE, Executive Director for the National Society for Histiotechnology
  • Wade Koehler, CAE, owner, Forte Association Management Company

Wed 7/28 at 2 p.m. – How to Become a Superstar Webinar Presenter

Learn secrets for finding great webinar talent and best practices to make your existing presenters more engaging and your presentations more fun. Hear how to prepare for your webinar, directly engage your audience, and develop new formats to spice up your webinars. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Content Marketing, ON24

Wed 7/28 at 3 p.m. – A Candid Discussion on Employment: We Can Work it Out—Together

For the first time, leaders from third-party meeting and event companies will come together to discuss employee-level employment updates, strategies for planners and suppliers who have been displaced during the COVID pandemic, how they are investing in social purpose to unlock opportunity in their workforces and communities, and stories of job displacement from across the industry including meeting professionals, CVB staff, and hotel and restaurant workers. More info/register.

Host: Event Leadership Institute


  • Jeff Guberman (facilitator), HMCC, CEO, McVeigh Global Meetings and Events
  • Tina Madden, Co-CEO, Meetings & Incentives Worldwide, Inc.
  • David Peckinpaugh, President, Maritz Global Events
  • Todd Taranto, President, Cadre, and Owner, Meetingjobs
  • Sebastien Tondeur, CEO, MCI Group

Wed 7/28 at 6:15 p.m. – Herstory: A Conversation with Executive Women about Gender Equality

We’re excited to welcome these diverse executive women whose story and expertise can inspire other women leaders and help move the needle for gender equality. More info/register.

Host: Center for Executive Excellence


  • Monica Davy (Moderator), SVP and Chief Culture, Diversity, and Inclusion Officer, Vizient
  • Alessandra Lezama, CEO, TOOTriS
  • Nupur Bhushan, General Manager, Australia & New Zealand, ResMed
  • Antonia Luna, Senior VP Branch Network & Support Services, California Coast Credit Union
  • MyMy Lu, Director, Diversity & Inclusion, Thermo Fisher

Thu 7/29 at 11 a.m. – How to Co-Create Powerful Video Stories with Your Members to Drive Authentic Engagement All Year Long

In our increasingly connected digital world, associations need to find new ways to cut through the noise and authentically engage their members. By inviting your member community to join in the conversation with your organization, you’ll co-create powerful video stories that enable you to acquire new members, secure more renewals, and build a stronger, more loyal community. Learn how leading organizations are leveraging user-generated content to drive more engagement than ever before. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.


  • Alexandra Bradley, Director of Communications and Engagement at the American College of Osteopathic Family Physicians
  • Michael Hoffman, CEO of Gather Voices

Thu 7/29 at 12 p.m. – Trends in Volunteer Engagement: Executive Management Dialogue

Even before the pandemic, trends in volunteerism were shifting. Now, organizations are exploring new ways to engage volunteers and establish mutually beneficial outcomes. Micro-volunteering, virtual volunteering and volunteers as community advocates are adding to, and in some cases, replacing, traditional committee roles and long-term commitments. Associations are also examining the lack of diversity within their volunteer structures and the possible barriers to entry that may exist. Join this dialogue to hear insights rethinking models of volunteerism and the trends towards maximizing engagement of this important strategic resource. 1 CAE credit. More info/register.

Host: ASAE


  • Megan Kuhman, CAE, senior manager of online communities, ASAE
  • Kristine Metter, CAE, president of Crystal Lake Partners
  • Artesha Moore, CAE, Vice President of Affiliation, Engagement, and Membership, American Geophysical Union

Thu 7/29 at 12 p.m. – Does Your Allyship Continue Beyond June?

Pride month has come to an end, but that doesn’t mean it’s time to hang up your allyship. Learn how to move past performative acts of allyship to show up for the LGBTQIA+ community year-round. More info/register.

Host: The Diversity Movement


  • Susie Silver, Senior Consultant, The Diversity Movement
  • Jake Rostovsky, MA, LMFT, LGBTQIA+ Diversity & Inclusion Training Consultant
  • Christine Cariño, Founder & Managing Partner, Conscious Thrive

Thu 7/29 at 12:30 p.m. – Data and Technology Transactions in a Digital Age: What Your Organization Needs to Know

When evaluating technology solutions, it is crucial to evaluate the contracts and licenses that are involved, especially the obligations and liabilities that may arise under these contracts with respect to third parties. Learn about common provisions and major legal issues in complex intellectual property contracts and data transactions, as well as the legal requirements that may apply to the use of personal and other proprietary data. More info/register.

Host: Venable LLP


  • Kelly DeMarchis Bastide, Partner, Venable LLP
  • Christopher Kim, Associate, Venable LLP

Thu 7/29 at 1:30 p.m. – The No BS Guide to Digital Transformation

Hear the findings from a new, deeply researched whitepaper, The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward. Research clearly shows that the key to lasting and responsive digital transformation is intentionally focused culture change. Learn what makes association culture unique and how culture change impacts associations through the lens of an ever-evolving tech environment. Hear case studies of associations that have embraced digital transformation on behalf of their members and industries, and get details on the steps necessary to achieve true digital transformation in your association. More info/register.

Host: ReviewMyAMS


  • Elizabeth Weaver Engel, M.A., CAE, chief strategist, Spark Consulting
  • Maddie Grant, culture designer and digital strategist, Propel
  • Brad Dennison, director of content strategy, Healthcare Financial Management Association

Thu 7/29 at 3:30 p.m. – Craft the Perfect Member Journey to Keep Your Members Engaged

Learn how to experience your website and member portal through the eyes of your user; to predict what they are looking for and anticipate what they will find relevant and helpful. This strategic exercise goes beyond intuitive navigation into creating an impressive user experience that is satisfying and brings the user to a higher place of knowledge. More info/register.

Host: Grype

Thu 7/29 at 4 p.m. – Mindful Networking with Julie Sciullo

Part of AWTC’s Mindful Networking Series, this is a small group setting for participatory conversations led by visionary leaders who will share knowledge but not deliver a formal presentation. Julie is CEO of Association Analytics, a SaaS company providing Acumen. She is an industry leader often spotlighted on podiums and podcasts. 0.5 CAE credit. More info/register.

Host: Association Women Technology Champions

Fri 7/30 at 4 p.m. – Writing as a Thought Leadership Strategy

Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Yet, many professionals don’t believe they have the time or expertise to write. Participate in a series of writing exercises to develop writing muscles that will help grow your business and career. You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). More info/register—must join first before registering.

Host: Fridays@4

Presenter: Cathy Fyock, The Business Book Strategist

Tue 8/3 at 12 p.m. – Analytics 101 (Data Analytics Network)

More info/register.

Host: Association Analytics

Tue 8/3 at 3:30 p.m. – The No BS Guide to Digital Transformation

Digital transformation has been a hot topic for a decade, and yet associations still struggle to make it happen, to get beyond “digitizing” and truly “go digital.” Hear the findings from a new, deeply researched whitepaper, The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward. Learn what makes association culture unique and how culture change particularly impacts associations—through the lens of an ever-evolving tech environment. 1.5 CAE credit. More info/register.

Host: Association Women Technology Champions


  • Elizabeth Weaver Engel, M.A., CAE, chief strategist, Spark Consulting
  • Maddie Grant, culture designer and digital strategist, Propel

Wed 8/4 at 1 p.m. – Pitfalls and Planning for the RFP Process

The RFP process is there to help associations understand their needs and find the right partners to help them fill those needs. Learn about the red flags to watch out for, how not to ask dumb questions, and if you even need to issue an RFP in the first place. 1 CAE credit. More info/register.

Host: Altai Systems


  • Tammy Marko, PMP, Achurch Consulting
  • Beth Power, Altai Systems

Fri 8/6 at 12 p.m. – AI Now for Associations: Strategy – Where do I start?

Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. More info/register.

Host: AI Now for Associations

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.

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Creative Commons photo byTimothy Eberly via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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