Association Brain Food Weekly: 3.18.22

The weekly list of free educational events and resources for the association community…

a view to the sky from underneath spring leaves on a tree branch – inspiration for a weekly list of free educational events and resources for the association communitySoul music. Violinists across the world play for Ukraine—a minute and a half that will move you to tears. Well, it did me, whether from the beauty or sadness, I don’t know.

Digital transformation strategy. WBT Systems digs into ASI’s 7th annual Membership Performance Benchmark Survey to find out how associations are working through their digital transformation. The successful ones are focusing more on data governance, flexible work models, staff development, and new business and membership models.

Certification wave. During this Great Resignation/Reshuffle, certifications are more in demand than ever. MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more.

Imposter syndrome. Remote work has exacerbated imposter syndrome for many professionals. Achurch Consulting describes how to spot imposter syndrome on your remote team and how to help employees avoid and overcome it.

No going back. I agree with Mary Byers, CAE, that the pandemic, despite the losses it caused, also had silver linings. She says associations shouldn’t return to “business as usual” or “get back to normal.” Instead, she offers four reasons to embrace the “unusual” opportunities we’ve been given.

Crypto conundrum. I don’t know what to think about all this, but eventually the path forward will become clearer. In the meantime, I’m sharing two perspectives. First, Mark C. Angelos and Jose Triana at Sidecar describe what associations might want to know about the basics and benefits of blockchain and Web3. Ed Zitron, on the other hand, thinks Web3 and crypto shouldn’t get the benefit of the doubt since they may end up creating more problems than they solve.

Micromanaging board. Whenever I hear about a board getting involved with operational issues, I get the heebie-jeebies. Dr. Eugene Fram explains how to move a board out of the weeds and toward a more effective, strategic governance model.

Groupthink. Consensus-based problem-solving groups, like boards and committees, are highly susceptible to groupthink. At Harvard Business Review, Jennifer Mueller, Sarah Harvey, and Alec Levenson lay out three steps groups can take to steer clear of groupthink.

Quick hits

If you’re new to consulting, you might appreciate these tips for growing your practice. (Pragmatic Consulting Club)

Advice for speaking up and connecting: “We hold back from speaking up, asking questions and reaching out because we worry about what others will think of us. But what if instead we looked at all the new possibilities available to us when we do speak up?” (Deb Liu)

A military veteran knows why your employees are leaving. (Aaron De Smet and Adria Horn, McKinsey Quarterly)

“It’s the boring stuff, the Russians are learning, that kills you in the end.” The complete idiot’s guide to military logistics—using a family’s road trip to Grandma’s as an analogy. (Thomas E. Ricks, Backbencher)

Good eats

Skip down to the list of free webinars if you prefer takeout.

Last weekend, while some of you were getting snow, here in NC, a cold front moved in. Temperatures dropped during the day to the low 30s and continued to descend into the night. Last call for cozy! A faux-Thanksgiving meal: herby turkey meatballs with gravy, mashed potatoes and cranberry chutney. My herb mix for the meatballs is rosemary, sage and thyme. I also add garlic and an extra egg. My version of the chutney recipe includes jalapeño, orange zest, lots more ginger, and maple syrup instead of honey. Our veggie: broccoli florets roasted with red onion, mushrooms, and garlic powder, sprinkled with parmesan once out of the oven.

Later in the week, two of my favorite fish dishes. Hmm, I bet I say that a lot. First, swordfish with a creamy (but no cream) jalapeño sauce. I added a shallot to the jalapeño sauce this time, an excellent suggestion from the recipe comments. On the side, the usual sautéed greens and a roasted sweet potato. The next night, Thai-style catfish with sweet and spicy green beans.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 3/18 at 9 a.m.* – Where Data Meets Adventure: Using Event Data to Push Your Boundaries Without Pushing Your Luck 

Events are changing. In the last couple of years, we’ve seen a massive shift in working habits, consumer habits, and customer needs. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands. Learn to be forward-thinking in your event measurement strategy using customer-centric data, personalize the customer journey using data segmentation, and benchmark your event performance to define success in context. More info/register.

Host: Explori

Presenters: event experience strategist Robyn Duda and event data specialist Clive Morris

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 3/18 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 3/18 at 1 p.m. – Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor

Learn how to identify and implement strategies for being a trusted advisor to your clients, use several different techniques for helping clients articulate measurable event goals, evaluate and apply different models for calculating event ROI, and craft and deliver a narrative to senior stakeholders for how your event drives business goals. More info/register.

Host: Event Leadership Institute

Presenter: Howard Givner, Founder and CEO for the Event Leadership Institute


Fri 3/18 at 4 p.m. – Speed Networking

Join your association colleagues for an open networking event—ten five-minute, one-on-one breakout sessions. Introduce yourself using your elevator pitch if you have one. Let your partner know about any particular skills or other ways you are willing to help those in your network and learn the same from them. If time permits, come back together as a group and ask volunteers to share some things they learned from those they spoke with. More info/register.

Host: Fridays@4

Facilitator: Mike Ulmer, founder and CEO of Eagle Creek Partners


Mon 3/21 at 1 p.m. – Academic-Association Relationships (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Connie King, Director of Professional Development, Baldwin-Wallace University

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/22 from 9 a.m. to 4 p.m. – LMS Demo Day

Join us for the just-in-time virtual LMS demo day featuring presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE


Tue 3/22 at 11 a.m. – Accounts Payable (AP) Automation 101: Impact on Your Organization and Your Industry

Accounts Payable is the last line of defense against certain types of fraud, and it holds immense responsibility to manage cash, comply with myriad regulations, and operate efficiently to ensure suppliers get exactly what they are promised, on time, every time. Learn about supplier vetting and the KYS (Know Your Supplier) standard, the state of the art in payment methods, and AP best practices to create value. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Christopher Corr, President and Founder, Cost Wellness LLC
  • Don Farias, COO and Founder, Lucrotec

Tue 3/22 at 12 p.m. – Sustainable F&B: Your Guide to Eco-Friendly Meals – Whitepaper Debrief

The choices you make for your event meal functions can have positive or negative effects on ecosystems, greenhouse gas emissions, water quality, waste and more. From ingredients and portion sizes to waste reduction and service ware, learn about the choices you make as part of the strategy, design and execution of event F&B functions through the lens of sustainability, all based on MPI’s new whitepaper, “Sustainable F&B: Your Guide to Eco-Friendly Meals.” 1 CMP credit. More info/register.

Host: MPI


Tue 3/22 at 1 p.m. – Ensure Your Website Project Is a Success, Not a Statistic

More than half of all major marketing and IT projects, like website redesigns or replatforming, fail to meet expectations. Learn the most important steps to take to keep everyone, from your project sponsors to your agency partners, on the same page—and avoid having your website redesign be part of that negative statistic. More info/register.

Host: American Marketing Association

Presenters: Jonathan Bailer, CTO, and Kyle McFarland, Engagement Director, Liquid


Tue 3/22 at 2 p.m. – Partnership + Innovation = Non-Dues Revenue Success: New Solutions to Non-Dues Revenue Challenges

By teaming up with industry suppliers to develop mutually beneficial programs, association leaders can deliver more non-dues revenue. Learn how disruptions from changes in the event landscape to the labor shortage have amplified non-dues revenue challenges; how associations and corporations can work together as partners to deliver significant impact; innovative non-dues revenue ideas that deliver value for associations’ members, sponsors, and the industries they serve; and real-world examples of innovative non-dues revenue campaigns that have delivered results for associations and their sponsors. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

  • Teri Carden, founder, 100Reviews, and creator of Non Dues-a-Palooza
  • Bruce Rosenthal, co-founder, Partnership Professionals Network
  • Joel Resnik, Gather Voices

Tue 3/22 at 2 p.m. – Post-Pandemic Contract Clauses

Learn about key contractual provisions to keep in mind for negotiations with all types of venues as things continue to open up, real world force majeure clause triggers in a post-Covid world, and how to negotiate for a win-win and prepare for the worst. More info/register.

Host: Smart Meetings

Presenter: Ty M. Sheaks, lead for the Restaurant & Hospitality Section, McCathern, Shokouhi, Evans, Grinke law firm and faculty legal advisor to the International Association of Venue Managers


Tue 3/22 at 3 p.m. – Membership Recruitment: How to Reach New Markets

Learn about the mistakes you don’t realize you are making with your membership program, the unseen problems standing in the way of your member retention, the must-do’s to successfully execute a membership program, and how to achieve long-term membership resiliency. More info/register.

Host: Grype

Presenter: Tony Rossell, Senior Vice President, Marketing General Incorporated


Wed 3/23 at 11 a.m. – Women in Tech: Breaking the Digital Glass Ceiling

Gender diversity in technology remains an obstinate problem despite the growing voices pushing for gender equality in the industry. One of the most prominent gaps in gender equality is in the tech world, where studies show that only 25% of jobs are held by women. How can we get more women into the tech space? Hear from three women at various stages in their tech careers and engage in discussions surrounding three main topics: getting into tech, succeeding in tech, and being a resource for other women in the tech world. More info/register.

Host: KUDO

Presenters:

  • Bukola Ashaolu, Information Technology Director, NELP
  • Jenifer Sessums, Chief Design Officer, Steampunk
  • Sabra Tourigny, Vice President, HCM Transformation, Oracle North America Applications
  • Eleanor Warncock, Commissioning Editor, Sifted
  • Pia Decarsin (moderator), Marketing Communications Manager, KUDO

Wed 3/23 at 12 p.m. – Idea Swap: Ways to Celebrate & Appreciate Our Volunteers

How do we authentically reward, recognize and support our chapter volunteers? To celebrate National Volunteer Week, we’ve compiled our favorite ways to show appreciation now or at any time of the year. In reality, we don’t need a month or week designated to thank our volunteers; instead, we should be showing our appreciation all year long. Join us for an idea swap with your CRP peers chocked full of ideas and inspiration to show your volunteers some love. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Wed 3/23 at 12 p.m. – Membership Roundtable Discussion: Recruiting Student and Early-Career Members

Swap successful practices in student and early-career membership recruitment. Hear examples from experienced association professionals and discuss your own student and early-career membership programs during break-out sessions focused on topics, including: value proposition and member benefits for students and early-career professionals; the great debate—free vs. paid student memberships; sourcing and prospecting students (how to find them); and how chapters can support student and early-career membership. More info/register.

Host: ASAE Membership Professionals Advisory Council

Presenters:

  • Elisa Joseph Anders, Senior Account Director, Marketing General Incorporated
  • Julie Boggs, Vice President of Membership Development, ConnexFM
  • Matt Rankin, Director of Membership Development, Intellectual Property Owners Association
  • Tim Fest, CAE, Senior Membership Manager, Society for Industrial and Applied Mathematics

Wed 3/23 at 1 p.m. – The Roadmap to Engagement: Using Video Strategically

Video is a must-have for associations to provide value and engage with their members. By lowering the cost and monetizing video, it will turn into a profit center when produced and distributed to your audience strategically. Learn the four steps to using video strategically; best practices on using video as a pillar for your content strategy; professional services, technology and trends for creating professional video content on a budget; and creating marketing and micro-learning content to support your webinars, events and continuing education content. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Doug Coombs, Director, Client Solutions, WorkerBee.TV


Wed 3/23 at 2 p.m. – Association Lessons From… West Point

Angela graduated from the United States Military Academy and then served as a Military Intelligence Officer with the U.S. Army for five years. She is currently the Executive Director at Maine State Bar Association. In this video chat series, the first 15 minutes or so will be an interview of the guest, followed by a highly interactive discussion and/or Q&A. Come prepared to be engaged and to look at association challenges through a different lens. More info/register.

Host: Jay Daughtry, founder, CQbd


Wed 3/23 at 2 p.m. – Monetizing Virtual and Hybrid Events

Both virtual and hybrid events offer a range of revenue-generating opportunities, whether through immediate return on a single event, or by repurposing the content and increasing engagement over the long term. Learn about pricing event registration and participation, extending the long-term value for attendees, leveraging content to create new revenue-generating opportunities, and exploring new sponsorship models. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • Arianna Rehak, CEO and Co-Founder of Matchbox Virtual Media
  • Michael J. Shapiro (moderator), Executive Editor, Northstar Meetings Group

Wed 3/23 at 3 p.m. – 5 Ways to Leverage Your Virtual & Hybrid Event Data

Learn five ways to leverage all your event data, including analyzing your pre-pandemic and post-pandemic event data together, in context; first-time, virtual-only attendees and what behavior they took, if any, after your event; and insights to help inform your event strategies and decision-making moving forward. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics


Wed 3/23 at 3 p.m. – EIC Workshop: Accelerating Equity in the Events Industry

Hear early results from EIC’s seminal benchmark study to determine the current state of diversity, equity, and inclusion within the workplace across the events industry. Participate in discussions on the development of tools, resources and recommendations to turn our vision to action and lead the challenge against discrimination and systemic racism in the events industry. 1 CMP/CAE credit. More info/register. Locations: National Harbor, MD and online.

Host: Events Industry Council

Presenters:

  • Smita Tharoor, Founder, Tharoor Associates, Co-Founder, Culturelytics
  • Amy Calvert, CEO, Events Industry Council
  • Jason Dunn, Co-Chair, EIC Equity Task Force and Group Vice President, Diversity, Equity & Inclusion, Cincinnati USA Convention & Visitors Bureau
  • Greg DeShields, Executive Director, Tourism Diversity Matters

Thu 3/24 at 9 a.m. – War in Ukraine: Implications for Associations

This session is designed to help associations think through the situation from a macro perspective while learning from and sharing with each other. Specifically, our panel is designed to convene association leaders and experts supporting the community to address how they’re grappling with supporting their members, staying in alignment with sanctions, and thinking through policies and procedures for what may be next to ensure business continuity in the event of prolonged conflict. More info/register (ASAE members only).

Host: ASAE

Presenters:

  • Magdalena Mook (moderator), CEO of the International Coach Federation
  • Steven Basart, Vice President at Kellen
  • Dorothy Deng, Partner at Whiteford Taylor Preston, LLP
  • Mark Rubin, CEO and Executive Vice President of the Society of Petroleum Engineers

Thu 3/24 at 10 a.m. – What’s Working Now: Biggest Missed Opportunities When Redesigning Your Website

If you’re planning a website redesign, the last thing you want to be saying six months from now is “If only we…” Hear lessons learned for laying the groundwork for a successful website that engages your members, generates more revenue, and makes your job easier, such as improving user experiences by involving members in the process, increasing ROI by planning strategies to drive revenue, and simplifying site management by curating content. Learn about the value of member interviews, usability testing, SEO planning, content audits, and performance metrics. 0.5 CAE credit. More info/register.

Host: Results Direct

Presenter: Laura Johnson, Sr. Solutions Consultant, Results Direct | RD Mobile


Thu 3/24 at 11 a.m. – Deep Dive: 2022 Membership Performance Benchmark Report

Take a deep dive through the recently released 7th annual 2022 Membership Performance Benchmark Report. Nearly 300 association professionals participated, with findings showcasing the latest member engagement and retention strategies, the impact of new technologies, the power of digital transformation, and the ongoing effects of COVID-19. More info/register.

Host: ASI


Thu 3/24 at 11 a.m. – Micro-credential Models for Associations & Certifiers

Learn how to use micro-credentials to meet market needs, engage members and facilitate career development. Hear about micro-credential models for providing on-ramps into the profession, creating paths to certification, facilitating career/job change, supporting and recognizing recertification and continuing professional development. Find out about the advantages and challenges associated with different models. More info/register.

Host: Knapp & Associates


Thu 3/24 at 12 p.m. – Moving from Uncertain to Unstoppable

The past two years have offered plenty of opportunities to grow, redesign, learn, redirect, and get creative. Yet, many find themselves attempting to build engagement in the same old ways. It’s time to stop hoping things will change and learn new strategies for building connections with members. Learn how to engage both in-person and online attendees during hybrid events, crowdsource collective wisdom to help make informed decisions, run effective online meetings and see why “virtual” is not the answer, and genuinely connect with your audiences using innovative technology. 1.5 CAE credit. More info/register.

Host: AffiniPay for Associations

Presenter: Sue Hawkes, CEO, YESS!


Thu 3/24 at 12 p.m. – Marching Towards Workplace Equity for Women

Women are still paid just $0.82 for every $1.00 a man makes. And although women make up 39% of the workforce, they account for only 11% of executives across 1,100 global companies. Statistics are even worse for women of color, women who are part of the LGBTQ+ community, and women with disabilities. Learn how bias, pay disparities, exclusion, and harassment continue to be a challenge for women in the workplace; how inequities expand when considering intersectionality of race, disability, sexual orientation, and other aspects of identity; and how we can take action to mitigate barriers, ensure inclusion, and make progress toward the goal of an equitable professional experience. More info/register.

Host: The Diversity Movement

Presenters:

  • Cynthia Barnes, Founder and CEO, National Association of Women Sales Professionals
  • Natalie Eicher, Co-CEO & Co-Founder, Mettacool
  • Elaine Montilla, Founder, 5xMinority
  • Kaela Sosa, CDE, Curriculum & Programming Manager, The Diversity Movement

Thu 3/24 at 12 or 12:30 p.m. – Nonprof‎it Chapters and Sections: Animating Component Activities while Managing Legal Risk

Hear the pros and cons of typical chapter and section structures, examine how to effectively minimize legal risks to the parent organization, get an update on changes to the group exemption process, and discover tips and strategies to help resolve friction and tension in the component family. More info/register. Locations: Washington DC and online.

Host: Venable LLP

Presenters:

  • George E. Constantine (moderator), Partner, Venable LLP
  • Judith Y. Kim, Counsel, Venable LLP
  • Andrew L. Steinberg, Associate, Venable LLP

Thu 3/24 at 1 p.m. – Pandemic Compliance & Safety at Live Events (Part VI): Experiences from Event Pros in the Field

Event experts will share their experiences and lessons learned planning and executing safe live events. Hear how they handled different situations and balanced engagement and safety. 1 CAE/CMP credit. More info/register.

Host: Event Farm

Presenters:

  • Jennafer Ross, CEO, JR Global Events
  • Ryan Costello, co-founder, Event Farm, and chief strategist, MemberSuite

Thu 3/24 at 1 p.m. – Association Creative Marketing Masterclass

This course provides a framework for evaluating creative copy and design via practical collateral critiques, and following brand standards while ensuring marketing performance. In this class, Julie talks about email copy and design and the latest technologies and techniques she’s using to improve deliverability and click-through performance. 1 CAE credit. More info/register.

Host: Association Academy / Ricochet Advisory Services

Presenter: Julia Fitzgerald, Chief Marketing Officer, American Lung Association


Thu 3/24 at 1 p.m. – Increase ROI by Increasing Wellness

Wellness means different things to different people. But we can all agree it’s when your mind and body and mental state are in sync with each other. What if you could help facilitate that alignment for your event attendees? What if by doing so, their experience increased in value. What if by investing 10% on wellness, you could increase ROI by 30%? Join us for a discussion about how mindset, movement and nutrition can transform your attendee’s experience and help them walk away forever changed. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenter: Dave Stevens, Director of Global Events, Alation


Thu 3/24 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Role of Workplace

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues—what days of the week should staff be in the office? What tech do we need? Should we redesign our meeting rooms? Let’s flip the conversation! If we start with answering some underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. Join this special workshop series where we will explore how four key culture decisions impact technology decisions for the hybrid workplace. 1 CAE credit. More info/register.

Host: Association Women Technology Champions (AWTC)

Presenter: Maddie Grant, co-founder, Propel


Thu 3/24 at 4 p.m. – Beyond Diversity Optics: Are You In?

The “business case” for diversity doesn’t mean what you think it does. It’s a powerful tactic, but “doing the work” is rooted in justice, not profit. To miss that nuance is a big misstep that can derail your best efforts with the workforce and communities you serve. Organizations are rushing to address diversity, inclusion, equity, representation, justice, and belonging, but where does one start the conversation, and how do short- and long-terms results occur? Learn about proven methods for starting critical DEI conversations and misnomers of current practices. 1 CAE credit. More info/register.

Host: Reston Loudoun ASAE Swap

Presenter: Garet Turner CMP, CAE, Principal and Managing Partner, Flock Theory


Fri 3/25 at 11 a.m. – The Association Show: Content

Learn how you can crowd source content from your community for your events. Plus, we’re bringing back the very popular debate from season one. 1 CMP credit. More info/register.

Host: EventMobi

Presenters:

  • Smriti Bansal, Head of Content, Braindate by e180
  • Jillian Cardinal, DES, Partnership Manager, Braindate by e180
  • Thorben Grosser, VP of Product Marketing & Events, EventMobi

Fri 3/25 at 4 p.m. – Tap Into the Intelligence of Your Heart

Accumulated stress is often the underlying cause of anxiety, anger, depression, sleeplessness, illness, and more. Cultivating your well-being and resilience is essential in a world of elevated stress and rapid change. Learn how the heart influences your perceptions, emotions, intuition, and health. Find out how to approach situations with more emotional balance, compassion, clarity, and confidence; activate better health, more energy in your body, and maintain it throughout the day; reduce your levels of stress, worry, and fatigue; and increase your ability to focus, process information, and solve problems. More info/register.

Host: Fridays@4

Presenter: Melissa Curtin, MSW, Certified Coach, HeartMath® Certified Trainer


Tue 3/29 at 12:30 p.m. – Book Club: The Art of Gathering

According to Priya Parker, author of The Art of Gathering, “A memorable gathering is more than the proper table setting, menu and décor.” The true magic lies in the connection created between people. Discuss how Parker’s book helps us rethink parties, events, and even workplace meetings. More info/register.

Host: Abby McCulloch Mund


Tue 3/29 at 2 p.m. – What to Expect from Event Contracts in 2022

If you are starting to plan your association’s next event or already have events on the books for 2022, you will need to consider how to navigate contract negotiations that take into account all we learned—and still have to learn—in a post-COVID environment. Learn helpful strategies to effectively develop, negotiate and manage contracts and contracting relationships; contracting clause considerations for your next event; and ordinary vs extraordinary contract clauses geared towards the type of event you are planning. 0.5 CAE credit. More info/register.

Host: Sidecar

Presenter: Jennifer Haisten, CMP, Vice President, GlobauxSource


Wed 3/30 at 12 p.m. – Power Up with Google Search, Display, & Retargeting Campaigns

Online ads can increase brand awareness up to 80%. As digitization continues to reshape advertising and marketing, it’s time for associations to embrace content innovations and consumer retargeting marketing campaigns. Learn how VSCPA experienced 1400% return on investment using a Google retargeting campaign. Hear how to implement retargeting to achieve your organization’s strategic communication goals. 1 CAE credit. More info/register.

Host: Association Xchange

Presenters:

  • Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA)
  • Tim Prestianni, senior digital marketing manager, Unleashed Technologies

Wed 3/30 at 12 p.m. – AWTC Lunch Meet-Up

Have lunch with AWTC and Cynthia De Jesus, Solutions Advisor, Association Analytics. Come connect with us in 4D for an informal, networking lunch. Location: Virginia. More info/register.

Host: Association Women Technology Champions


Wed 3/30 at 1 p.m. – Five Traits of Strategic Thinkers

Leaders face many challenges that must be addressed, but none are more important than planning the organization’s future. Disruption, turbulence, and risk are here to stay. Every leader must be able to quickly adapt to changing circumstances or performance will suffer. This sobering reality requires leaders to make agile strategic decisions and remain focused on what matters most. Learn the key questions asked by strategic thinkers to navigate through changing times to achieve superior organizational performance. More info/register.

Host: .orgCommunity

Presenter: Doug Maris, Vice President of Operations, Senior Consultant & Senior Trainer, LBL Strategies


Wed 3/30 at 2 p.m. – Opening (or Re-Opening) Your Hybrid Office

Like many other organizations over the last year, you probably changed your plans multiple times regarding how your staff will return to the office. But have you ever asked the question, why? As you start to put policies and procedures in place around your model, understanding the “purpose” for gathering is more critical than alternating certain days of the week in the office. Hear the critical questions surrounding this topic and the best practices for strategically bringing your staff back to the office in a way that better reflects the way work actually gets done. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 3/30 at 2 p.m. – A One-Two Punch: Innovative Member Benefits that Drive Revenue (NDaP Expert Series)

Many of your association peers are developing innovative digital products and services that not only better serve their members and strengthen membership, but also bring in some serious cash for their organizations. Join us for a behind-the-scenes tour of some recent association projects that are better meeting members needs online, while providing enhanced or new revenue sources. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Joanna Pineda, CEO & Chief Troublemaker, Matrix Group


Thu 3/31 at 12 p.m. – AWTC Salon: Recruiting and Retaining Tech Talent

Associations and industry partners are seeing a deficit in technical talent. Skilled technical staff are harder to retain and vacancies are sitting open for much longer. What can we do? Join an interactive conversation on recruiting and retaining tech talent. We’ll discuss both challenges and opportunities during the Great Resignation and this new era of hybrid work. More info/register.

Host: Association Women Technology Champions (AWTC) and ASAE Technology Professionals Advisory Council

Presenters:

  • Dorothy Deng, Partner, Whiteford Taylor Preston
  • Stephen Gabriel, Director of Technology, American Health Law Association
  • Elizabeth George, Chief Membership Officer, American Guild of Organists
  • Tori Miller Liu, Chief Information Officer, American Speech-Language-Hearing Association
  • David Stephenson, Vice President, Knowledge and Technology, American Physical Therapy Association

Thu 3/31 at 1 p.m. – Making Sense of Google Analytics

Google Analytics offers a wealth of data to help you improve your website, drive more revenue, target your marketing efforts, and better serve your members—if you know how to leverage it. Learn about the ins-and-outs of Google Analytics to improve your website results; increase online purchases and event registrations; inform content strategy, marketing and resource allocation; and make better, data-driven decisions. 1 CAE credit. More info/register.

Host: Results Direct

Presenter: Dan Scheeler, CAE, EVP, Client Engagement, Results Direct


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Ash from Modern Afflatus via Unsplash

Author: deirdrereid

Deirdre is a freelance writer, who after more than 20 years in the association and restaurant industries, is enjoying the good life. Away from her laptop, you can find her walking in the woods, doing yoga, journaling, cooking new recipes, or relaxing in a comfy chair with a good book and a glass of craft beer or wine.

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